Fall 2008

In this Issue Spa Person of the Month Hot Products/Services What's New at the DSA Mark your Calendars We are here for you
A poll will be going up soon on our website for the industry to choose the Spa Person of the Year from the six candidates in 2008. We're pleased to announce the following: Spa Person of the Month for September/October: Rhonda Wilson of DAYSPA Magazine & Spa Person of the Month for November/December: Larry Oskin of Marketing Solutions. Click here to read more about both. Member Benefit of the Month: Free Marketing - As a DSA member, you are automatically entitled to list all of your, educational seminars and tradeshows --for FREE--on the DSA website. Hot Products/Services Wayspa.com, the world's fastest growing spa booking website, has partnered with the DSA to help increase your Internet presence. Now through December 31, 2008, WaySpa is waiving its listing fee ($599/year) for all DSA members! Visit Wayspa.com, sign up and use promotion code: DSA5958 The Day Spa Association is pleased to present Spa Professionals with an opportunity to participate in this important survey on Retail Sales in the Day Spa industry. We welcome your feedback and look forward to providing the spa industry with information that will provide current and future day spa owners with accurate information about their retail program. Click here to start Thank you to our sponsors! BUSINESS OPPORTUNITIES H-E-A-T Inc SpaKur Therapy Development is US importer and looking for distribution outlets. For more information, please contact: Dr. Reinhard R Bergel 1119 Mitzi Drive Mailing PO Box 1177 Calistoga California 94515 USA Tel 707-942-6633 Fax 707-942-0734 Moblie USA 707-235-4027 email DrB@h-e-a-t.com website www.h-e-a-t.com	Dear Hannelore, Here at the Day Spa Association, we realize that everyone is feeling the effects of the recession. When considering what we could do to ease some of the pressure, we decided to set up a payment plan system to help you retain your membership without feeling the pinch of paying dues a year in advance. To see the full breakdown of options and to sign up for a payment plan click here. Also, watch for email invitations to our new webinar series, "Recession Proof Your Spa," which will kick off December 15. Webinar sponsorship opportunities are available. Get your message out to more than 7,500 spas by sponsoring one or more-click here for more information. I hope to see you all at our very first DSA/IMSA membership networking evening scheduled for Monday, March 16, during the Day Spa Expo & Business Forum in Las Vegas. This is a great opportunity for you to meet the DSA Board and dozens of your peers. More details to come as we get closer to the event! Happy Holidays from the DSA team! Barbara MacDonald Office Manager Laurie Soluri Membership Services Bruce Ruelas Marketing Associate The DSA Advisory Board And a very special Holiday wish from, Hannelore Leavy Executive Director The Day Spa Association www.dayspaassociation.com 201-865-2065 Welcome to Our New Board Members! I'm very pleased to introduce you to the new 2009 Board Members and Committee Chairpersons: Keith West-Harrison, Chair of DSA Membership, Spa Enrichment Strategies in Santa Fe, NM Monte Zwang, Chair of DSA Research & Study of Wellness Capital Management in Bellevue, WA Spa/Industry News Felicia Brown, the owner and founder of Spalutions!, a spa consulting firm, and Inspire Skin & Body Day Spa, both located in Greensboro, North Carolina, was recently selected as one of 25 "Top Movers & Shakers" by Business Leader Media. The Movers & Shakers Awards honor up-and-coming business leaders in the Triad community of North Carolina. Award winners were honored at a ceremony on September 15th, 2008 at the Airport Marriot in Greensboro, North Carolina, and were featured in the September issue of Business Leader magazine. (Brown is the DSA Spa Person of the Month in May/June of 2008.) Hannelore Leavy, founder and executive director of the Day Spa Association and the International Medical Spa Association, was recently appointed to be the online expert advisor for day spas and salons to busy mothers on http://www.bizymoms.com/experts. "Since the beginning of our organizations, we have always placed a top priority on consumer education and the benefits of spa treatments," says Leavy. "I'm very honored to have been chosen to advise mothers, who are probably the people who are in most need of the relaxation, peace and serenity that day spas provideand treatments to enhance their appearance they can access at medical spas."

Mark Your Calendars March 15-17, 2009 - Day Spa Expo & Business Forum, Las Vegas www.dayspaexpo.com - Be sure to mention your DSA membership--forum attendees receive a 20% discount and exhibitors receive a $200 booth discount! Expo Sponsorship Packages are available; please click here for more information. "United we Stand - Charity & Award Celebration 2009" - click here for sponsorship opportunities, gift bag promotions and ticket information. Find a full listing of upcoming tradeshows online here What's New at the DSA The Day Spa Association has introduced a new Direct Email Marketing Program for Allied Members. These DSA email blasts will target our list of 7,500 day spas throughout the U.S. and are designed to highlight the features and benefits of your products and services to potential clients. Coming from the Day Spa Association, they will have a much better chance of being viewed and read than coming from an unknown source! Click here to find out how to get your name on the waiting list. December 15 kicks off our new webinar series designed to help you Recession Proof Your Spa. Stay tuned for DaySpa Marketing, Advertising & PR Strategies Through the Recession by Larry Oskin. We are contacted daily by writers, reporters and editors of major and minor newspapers and magazines. It's a policy of our office to answer these requests within the hour, and when we need an opinion from a spa professional, we turn to our list of Trend spotters. If you haven't signed up to be on the list yet, please do so today; we may be contacting you the next time we need an expert source! Our new website is nearing its launch date. We still have advertising opportunities available; contact Laurie@dayspaassociation.com for more information. The Day Spa/Medical Spa Directory will soon be going green as we introduce a digital version. In addition to saving countless trees, you'll have the directory at your fingertips anytime you're near the computer. Day Spa Accreditation- We've recently revised this program, which was first introduced in 1995, to ensure that those day spas requesting accreditation are highly committed to excellence. The accreditation period has been reduced to one year and so has the accreditation fee. Spa members who renew are encouraged to sign up with their renewal at a discounted rate; new spa members signing up have the option of applying with their registration at a dual promotional rate. For more information, visit our accreditation information page. Click here Successful Marketing, Advertising & PR For Salons & Day Spas ~ SUNDAY, DECEMBER 14 ~ 10 AM TO 1 PM: Larry Oskin, President of Marketing Solutions, will personally present a seminar on how to beat the recession with new marketing & PR strategies, create seasonal marketing calendars, create New Advertising, Promotions & Merchandising Solutions and make headlines with creative PR strategies. This face to face session will include personalized solutions for your marketing challenges. It will be a great seminar & open house for salon, day spa & medical spa owners! DSA & IMSA Members are invited to a one day personalized seminar in Fairfax, VA near Washington DC on Sunday December 14, 2008. Oskin is a nationally and internationally respected salon, day spa and medical spa industry marketing expert. Limited Time / Space Offer! $25 Registration Fees Will Be Waived For DSA & IMSA Members. Call Larry Oskin at 703-359-6000 EXT or Email LOskin@MktgSols.com To Register. SPAcare Charity Online Auction Don't miss your opportunity to shop for "All things Spa" at up to 50% off-all for a good cause! One of the best things about participating is what you get when you give. All you have to do is point, click and bid! From great electronics gear to once-in-a-lifetime experiences, this is the place to get in on all the online auction action! Click Here to start bidding for the good. We're Here for You Let us be your link to the industry. Email us at Hannelore@dayspaassociation.com with questions, concerns, suggestions and industry kudos! Forward to a Friend Share this quarterly eNewsletter with your friends in the industry.