You have got to see the jane iredale Retail Tower!

Allan Share

Allan Share – President of the SIA

I just finished Spatec in Florida and had the pleasure of doing set up with Jennifer Thompson, Dir. of Business Development US and Caribbean, our very good friend and Diamond Sponsor from jane iredale.

Their newest marketing tool to the trade is amazing! It’s an all-in-one RETAIL TOWER display that has a very tiny foot print and is loaded with all their top sellers on it. Whether you carry jane iredale as back-bar, are doing a wedding or already sell their products in your retail line-up, the new RETAIL TOWER fits anywhere. It doesn’t matter if you’re a 5 room or 50 room operation, this add-on RETAIL TOWER fits the bill!

It is designed with much thought as each shelf is color coded for inventory and product selection to instantly engage the shopper.  The RETAIL TOWER is so efficient and doesn’t require a full-time sales person to manage it. In fact, clients will find it very easy to walk around, make selections and pay on the way out! I love the movable casters for rolling, the built-in mirrors (no need to go find one) and its “fit anywhere” design makes it perfect for 5-star, destination or your day spa! Let’s talk ROI, yes, you can turn up to $6,500 in revenue from RETAIL TOWER and it makes taking inventory a snap! 

Here are some details at a glance:

  • All-in-one – Displays top-selling items with testers and retail stock on a small footprint.
  • Easy to use – Smart design makes product and shade selection engaging for the shopper.
  • Efficient – No need for a dedicated staff to work the display. Informative graphic cards educate quickly and the three sides maximize your space.
  • Flexible – Freestanding unit easily moves on casters.
  • Elegant – Artistically crafted with an etched floral mirror that compliments all retail

Coming soon!

For more from jane iredaleclick here

Being Seen! Jane Iredale featured in Main Street Magazine!

We love seeing our sponsors featured across the media!  Check out the latest with jane iredale!

“Excited to share this feature in Main Street Magazine (Circ: 10,000), for their Great Barrington edition, featuring an in-depth Q&A with Jane. Titled “Jane Iredale: Cosmetic Entrepreneur,” the piece discusses the business, Jane’s story, mineral makeup and our points of difference, beauty from the inside out, the Louisa Ellis flagship, The Bryant, IMC’s role within the GB community and more.

Main Street Magazine is a monthly, full color publication targeting Southwest MA, NW CT, SE Columbia county, and Duchess county east of the Taconic south to Millbrook. The content of Main Street Magazine focuses on featuring the people, businesses, places, history, curiosities and important local issues within this area. As previously reported, the story is also available online here:

Great Barrington’s largest employer: Jane Iredale, Cosmetic Entrepreneur

By Christine Bates |

It was a surprise to me that the creator of my favorite brand of mineral makeup was Great Barrington’s largest private employer and also a driving force in the town’s economic development.

How would you describe your business?

We are a comprehensive line of makeup developed with quality minerals and skin care ingredients that are good for the skin. They blur the line between skin care and makeup. All of the jane iredale products adhere to the highest standard of integrity. Each product is subjected to rigorous sensitivity and safety tests to ensure it is as good for the skin as it is beautiful to wear. Our mission statement contains these words, “We pledge to provide a product line that has the utmost integrity and the ability to enhance the lives of women through its effectiveness, simplicity and beauty.”

Rather than center our business in traditional counter sales or department stores, we work largely through aesthetic industry professionals. Our makeup is a top choice of skin care professionals and is recommended by plastic surgeons and dermatologists worldwide. Our core distribution is through fine spas and salons, resorts, apothecaries, and medical offices.

The aesthetic industry is different from general cosmetics in the sense that products are considered tools in order to help the client achieve results. It isn’t enough to look pretty, they have to perform as well.

We think of ourselves as a wellness company and a large part of that is promoting the health of the skin. The skin is our window into the body and the spirit. So, every product I develop is designed as a true extension of skin care. I have always had one goal in mind – to enhance the lives of women. So products and ingredients are scrutinized to make sure they serve a purpose and contribute to beauty and wellness.

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Why LED Red Light Therapy – 

One of the latest beauty trends on the market is red light therapy, and I hope it sticks around forever.

Last winter I was diagnosed with dermatitis, and was also told to restrict myself to very few products on my skin (natural and traditional). Everything that my skin came in contact with, it seemed, caused a reaction.

One thing I noticed was that the warm, summer months seemed to naturally heal my skin. But once the weather got colder, my dermatitis started to flare up again. I kept hearing from others with this condition that traditional tanning (in moderation) works wonders. The thought of exposure to harmful UV rays scared me until I stumbled across the benefits of red light therapy and decided to give it a try. I am so glad I did!

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Beauty and the Brain: Global Wellness Summit Explores Neuroscience – 

The Global Wellness Summit (GWS) has announced that three leading experts in the field of beauty neuroscience will be keynote speakers at the conference on October 9-11, 2017 in Palm Beach, Florida. Among the speakers will be Anjan Chatterjee, M.D.; Nancy Etcoff, Ph.D.; and Lisa Ishii M.D..

Marketing and Perception

During his keynote presentation, Anjan Chatterjee, M.​D., will be presenting a two-part research project entitled “Beauty2­Wellness.” This study will delve into which marketing terms and concepts resonated the most with consumers. Additionally, the study will analyze whether biases against people with facial disfigurement occur implicitly.

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Mario Tricoci Hair Salons & Day Spas announces Mario, Make Me A Model 2017 „Road to the Runway” – 

CHICAGO, May 16, 2017 /PRNewswire/ — Executed in three phases, Mario, Make Me a Model reaches hundreds of young people looking for careers in modeling and provides photoshoots, TV appearances and the training needed to launch a career in modeling. 

Phase I: Open Model Calls


  • Monday, June 5 at 4:00 PM at Mario Tricoci 900 N. Michigan Avenue, Chicago, IL, Lower Level. 
  • Tuesday, June 6 at Mario Tricoci Oak Brook, IL at Noon and Mario Tricoci Schaumburg, IL at 6 PM.

Up to 50 contestants will be selected to move onto the Quarter Finals to be held at The Wit Hotel ROOF on Tuesday June 13 where they will walk an elevated runway in front of judges including representatives from Factor|Chosen Model Management, Fitness Formula Clubs (FFC), Matt Ferguson Photography and Mario Tricoci himself.

SEVEN Semi Finalists will be announced at that event and will start training with Factor|Chosen Model Management and FFC.

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Product Feature – Protein Booster Skin Serum from Jack Black

Advanced anti-aging serum offers a daily-dose of anti-aging defense.

The silky liquid texture is readily absorbed allowing for immediate delivery of the efficacious ingredients below the skin’s surface. Serums are intended to be used with a moisturizer or blended with another product. It is the ideal companion to any of our moisturizers (Line Smoother or Double-Duty) or Post Shave Cooling Gel. Except for customers with oily skin, serums are not intended to provide adequate hydration when used alone.

Peptides are chains of amino acids (the building blocks of protein) that are essential to human life. They function as messengers in the skin, allowing the epidermis and dermis to communicate more efficiently. As we age, communication diminishes within the skin resulting in fine lines, wrinkles and loss of elasticity. Peptides improve cell communication by sending specific signals that affect skin’s response.

A multifunctional product, the Protein Booster Skin Serum quickly turns any regular after-shave routine into a skin-saving solution. The unique serum works two ways: Use it alone or mix the super concentrated formula with your favorite moisturizer, daily sunscreen or post shave gel for an easy, quick boost of clinical strength anti-aging ingredients, essential vitamins and antioxidants. Apply one pump per use to cover the entire face, apply a second pump for the neck area; avoid eye area.

Here’s what’s in it:

  • Matrixyl 3000®: Advanced collagen boosting peptide shows up to 45% less wrinkles in two months.*
  • SYN®-AKE:  Advanced myo-relaxing peptide smoothes expression lines yielding up to a 52% reduction in wrinkles.* Mimics the activity of Walgerin 1, a peptide found in the snake venom of the Temple Viper.
  • Renovage®:  Patented anti-aging ingredient that lessens pigmented spots by up to 56%, increases moisturization up to 58%.*
  • Dynalift®: Natural Sorghum Stalk Juice tightens and smooths skin.
  • Organic Green Tea: A natural antioxidant that counters free-radicals.
  • Organic Omega-3 Fatty Acids: Provides essential fatty acids and proteins to soothe and brighten skin  soothes and brightens skin.

For more details and to buy

From Jack Black

Offer Clients a De-Stress & De-Age Sensory Oasis with Pevonia’s BodyRenew™ — An Aroma-Therapeutic Body Line

With over 37 Billion Dollars spent on bath & body products annually and more than 50% of female consumers seeking all natural skincare, Pevonia® makes it easier than ever for spas to boost retail and service revenue!

Pevonia Natural Skincare introduces BodyRenew™ Bathing Pleasures! An on-trend aroma-therapeutic body collection of retail and professional products infused with all natural ingredients to: enrich the skin with restorative and de-aging benefits; transform bath time into a spa sensory oasis; de-stress and awaken the senses. BodyRenew™ Bathing Pleasures collections offer: bath salt, bubble bath, and body moisturizer in three blissful natural scents to address specific skin concerns.

BodyRenew™ Bathing Pleasures awaken the senses by offering your clients three blissful scents depending on their desired scent and key skincare concerns: Jasmine & Lavender, Peach & Vanilla, and Pineapple & Coconut, Each natural aroma-therapeutic collection offers three in-demand products: bath salt, bubble bath, and body moisturizer.

In keeping with Pevonia’s green ethos, BodyRenew™ features a unique program…Pevonia Planet Bloom as an extension of our foundational commitment to environmental conservation. BodyRenew™ products include a wildflower seed infused tag that once planted, helps beautify our surroundings for a greener earth.

BodyRenew™ Bathing Pleasures Collections:

Jasmine & Lavender:

Jasmine extract moisturizes, soothes, and visibly smooths the skin. Lavender Extract calms, softens, heals and decongests for an even tone.

  • Bath Salts: Drench the skin with hydrating and soothing anti-stress Jasmine & Lavender essential oils and detoxifying micro minerals. Sea Salt mineralizes the skin providing an infusion of negative ions that neutralize the effects of pollution, stress, and free radicals. It also contains a powerhouse ingredient, Atoligomer, which infuses the skin with 73 minerals to strengthen it.
  • Bubble Bath: The Jasmine & Lavender Bubble Bath is garden scented with flower extracts that calm and soothe the skin and the mind. Lavender’s aromatherapy effect is known for promoting relaxation, and is perfect for bath time; Citric acid smooths and brightens the skin tone. This is ideal for sensitive skin and to relieve dryness.
  • Body Moisturizer: Moisturize, renew, and protect the skin with a body moisturizer that contains high performing aromatic phyto-extracts from Jasmine and Lavender. Ginseng root also works as an anti-oxidant while brightening the skin.

Peach & Vanilla:

Peach Fruit Extract moisturizes and brightens the skin while protecting it from free radicals and stress. Vanilla Fruit Extract is a natural antiseptic that repairs the skin.

  • Bath Salts: The Peach & Vanilla bath salts repair the skin with brightening and hydrating anti-stress essential oils and detoxifying micro minerals. Sea Salt mineralizes the skin providing an infusion of negative ions that neutralize the effects of pollution, stress and free radicals. It also contains a powerhouse ingredient, Atoligomer, which infuses the skin with 73 minerals to help strengthen it.
  • Bubble Bath: The Peach & Vanilla Bubble Bath is scented with an uplifting, smooth, sweet scent. Vanilla extract is used as a natural antiseptic while peach extract moisturizes and brightens skin all while soaking in a therapeutic, relaxing bath.
  • Body Moisturizer: The Peach & Vanilla Body Moisturizer are rich in healthy vitamins such as Vitamin C. They contain a powerhouse full of essential fatty acids that help the skin retain moisture and maintain elasticity. Lutein and Zeaxanthin, two highly active antioxidants in peach extract, reduce inflammation and heal skin lesions. The Vanilla contains Vitamin B to improve the skin circulation and reduce sensitivity. Its antiseptic benefits help control skin breakouts. Chamomile soothes and calms irritation as well.

Pineapple & Coconut:

Pineapple fruit extract is a natural anti-inflammatory, anti-oxidant. It mineralizes, brightens, and repairs the skin. Coconut fruit extract moisturizes, repairs, protects and improves skin wellness.

  • Bath Salts: Drench the skin with mineralizing and repairing anti-stress Pineapple & Coconut essential oils and detoxifying micro minerals. Sea Salt mineralizes the skin providing an infusion of negative ions that neutralize the effects of pollution, stress and free radicals. It also contains a powerhouse ingredient, Atoligomer, which infuses the skin with 73 minerals to strengthen it.
  • Bubble Bath: Indulge in the pleasure of a fruit scented bubble bath and let stress and tension melt away. Containing fruit extracts that have anti-oxidant benefits and skin restructuring effects, this bubble bath is rejuvenating while de-stressing. It also relieves dryness and irritation while providing a fresh and uplifting scent. It’s great for skin conditions such as psoriasis and eczemas.
  • Body Moisturizer: The Pineapple & Coconut Body Moisturizer hydrates, renews, and protects the skin with a rejuvenating and healing formula. Calendula Flower Extract soothes irritation while Aloe Leaf Extract hydrates, heals, and recovers skin damage.

Body Renew

About Pevonia: The most powerful ingredients in skincare come from the safest source – nature. For nearly three decades, Pevonia has been the leader in delivering natural skincare solutions to the finest spas and professional aestheticians worldwide. Pevonia’s multi-award winning products and in-spa treatments are coveted by celebrities, influencers, and consumers worldwide for their aesthetician-proven ability to deliver outstanding skin solutions that restore, rejuvenate, and revitalize all skin types.

For more information, interviews, product trials/photo shoot products, please contact: Danielle Sargeant; Phone: (386) 239-8980, Email:

See more at

Top New York Dermatologist Dr. Amy Wechsler on Everything You Need to Know About Cool Sculpting, a Fat Freezing Laser – 

Dr. Amy Wechsler has many titles, from ‘dermatologist’ to ‘Chanel beauty advisor’ to ‘psychiatrist’ and, of course, ‘mom.’ With Mother’s Day fast approaching, the New York City-based skincare guru (who has a long roster of celeb clientele and two teenagers) opens up about her personal beauty routine and how she keeps her skin looking flawless through stressful 10-hour workdays, the skincare challenges moms everywhere are worried about, Cool Sculpting and more.

What is the best beauty or skincare advice you learned from your mom?

One big thing is less is more. That was with everything with her life. She also spent her earlier years worshipping the sun but then did a 180 (thankfully) and is now a poster child for sun protection.

If you could spend all day at the spa for Mother’s Day, what spa would it be and what treatment would you get?

I haven’t been that many places, honestly. In my head, there are places in Japan I would really love to go to. The kids and I went to Amangiri resort last summer and that spa is amazing. I have been there multiple times and it is just so relaxing and calming there.

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Upcoming Education Feature – IECSC in Las Vegas

Allan Share, president of the Spa Industry Association has said over and over…”educate, educate, educate.”

With that in mind, we are doing some features of many of the educators that you can learn from while at IECSC in Las Vegas!  Make sure to register for IECSC in Las Vegas and we hope to see you there.  In the meantime…check out these educators and their sessions that will be there:


The interrelationship between spas and medicine is an old one dating back to the origin of health spas and curative waters. Today’s spa guest is seeking a one-stop-shop that can deliver classic spa services, as well as cutting-edge medical spa services and wellness programs. This return to an integration of the spa and medicine offers the savvy spa owner or hospitality venue a unique opportunity to expand or enhance their present menu of services. Key topics include: concept and philosophy, licensing and regulatory considerations, operations and marketing for medical spa treatments, wellness programs and weight loss. click here for more

Spa Director, The Spa at Ballantyne

Jana has over ten years of experience as a spa director at leading hotels and resorts from Key West to San Antonio. Currently she is spa director at The Spa at Ballantyne, Charlotte, a Forbes Four Star recognized property. She came to the Ballantyne from The Éilan Hotel and Spa in San Antonio continuing a career of innovation in  spa and wellness programming. Jana has been instrumental in developing innovative partnerships and collaborations to expand the vision  and integration of  spa services into the health and medical aesthetics arenas. 

Owner, Patti Biro & Associates

Patti Biro is the owner and founder of Patti Biro and Associates, a consulting firm specializing in creating brand enrichment through special events, retail consulting and education in the personal products, spa and wellness industry. With more than 20 years of experience, Patti’s unique approach to enriching your brand and increasing retail and service sales provides exceptional results for her clients. Her focus creates value and promotes marketing sizzle for clients ranging from medical spa, day spas, boutique hotels, wellness and fitness centers to manufacturers, distributors and educational centers.

Owner & Medical Director, McRae MD Medical Laser Spa

Elizabeth is currently board certified in Internal Medicine. She attended the University of Oklahoma School of Medicine and completed her residency as part of the LSU Charity Hospital system. She has practiced for 30 years in IM and 20 years with Botox as a solo injector with Platinum Plus status and has headed the McRae MD Medical Laser Spa for more than 10 years. She is published in the American Journal of Laser Medicine and Surgery, January 2013 edition. She is an active contributor on medical laser issues for television on KENS5 and Fox29 in San Antonio and is the presenter of the Ferrari Fashion Week South McRae MD Total Beauty Award. She has been showcased in San Antonio Magazine, The Hill Country Weekly and Vive Magazine as well as other publications. She currently is a guest lecturer for Cutera. Dr. McRae is the innovative originator of The Beauty Bug-her mobile laser spa. 


Join Douglas Preston, 30+ year professional esthetician, author and business mentor as he teaches the smartest approach to starting and succeeding in a solo skincare practice. Whether you’re considering going into a solo practice or are already in one this class will be of tremendous value to your career future. This class can save you years of unnecessary difficulty and earn you far more money in less time than most solo professionals. This session will cover: • What do you want to achieve with your business • Benefits and challenges of working on your own • Renting or leasing a work space • Your esthetics room setup – what’s needed, what’s not • Service menu decisions • Service pricing • Retail planning • Marketing realities – the facts about new client growth • Mistakes many newly solo estheticians make • Making your solo practice a gift, not a hardship – click for more

President, The Inspired Esthetician

Douglas Preston’s career spans 30+years in professional esthetics, spa management and skincare career mentoring. His business articles appear in many of the top trade journals and magazines. He is past-president of Aesthetics International Association, and former committee chairman for The Day Spa Association. Preston was named The Day Spa Association’s “Spa Person of the Year” and voted Favorite Spa Consultant in an American Spa magazine readers’ poll. His recently published book, An Esthetician’s Guide to Growing A Successful Skincare Career, is a top-seller among ambitious working skincare professionals. Preston leads The Inspired Esthetician www.TheInspiredEsthetician.Com, a membership-based resource for professional education and career/business mentoring.


This class is for the makeup artist, esthetician and business owner. Not all your clients want to spend time, wear a lot of makeup, nor do they want to do many steps to take care of their skin. Create a Makeup Bar in your business for gals who want to look good on the run. Do a quick makeup application or express makeup lesson and sell her what she needs. Three fabulous door prizes will be drawn during the class. Get ready for a fun, educational session. – click for more

Educator/Beauty Therapist/Makeup Artist/Author,

Noreen Young is a nationally known educator, author of a marketing book Entertaining in Your Salon & Spa and creator of three how-to makeup DVDs. An internationally known professional speaker, makeup artist and skin therapist, she loves to travel the globe for the next big thing and to bring that to the beauty professionals. Her work can be seen in blogs and has been featured in Skin Inc, Modern Salon, Dermascope, American Salon, Skin Deep, Les Nouvelles Esthetiques & SPA, Shop Smart Magazine, business journals and newspapers. She is a guest contributing beauty and lifestyle reporter for NBC12 and ABC25 The Chat in Florida. Noreen’s warm and energetic style makes her conference class not to be missed.

GrandeHAIR Kit 2 by Grande Cosmetics

GrandeHAIR Stimulating Laser Comb uses innovative low level laser and LED technology to treat hair loss by stimulating protein production and scalp cell metabolism while reducing the effects of harmful hormones. Our comb is safe and effective for both men and women. It is not painful and there are no side effects. GrandeHAIR Laser Comb is handheld and portable so you can use it anywhere and at anytime. Don’t go through costly hair transplant or unsightly scalp concealing products, use the GrandeHAIR Laser Comb to achieve fuller, thicker, and healthier hair.

GrandeHAIR Formulated with vitamins, peptides and amino acids, GrandeHAIR is a professional strength hair rejuvenation stimulant that revives dormant follicles, strengthens weak hair and thickens your existing hair naturally for a fuller appearance. It helps restores your hair to a natural, healthy condition—with bounce and shine—and helps the hair look thicker and smoother. This is a 3 month supply when used once daily and works best when used with GrandeHAIR Laser Comb.

From Grande Cosmetics

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DEA Issues New Code for Extract

Cannabidiol (CBD) personal-care products include topical products such as patches, salves and oils, and are created from hemp, a cousin to marijuana. Some massage therapists, chiropractors and the general public have embraced CBD products for pain relief.

Now, many people in the cannabis industry are scrambling to interpret a new rule issued by the Drug Enforcement Administration (DEA) on Dec. 14 titled “Establishment of a New Drug Code for Marihuana Extract”—and to determine if it could affect manufacturers and distributors of hemp-derived products. The rule is scheduled to take effect Jan 13, 2017.

What has resulted is curiosity on the part of some hemp advocates regarding whether or not the new code will have an effect on the CBD industry.

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Treating Acne with CBD

Acne vulgaris is the most common human skin disease, affecting the quality of life of millions worldwide. In fact, in the United States, acne affects up to 50 million Americans annually according to the American Academy of Dermatology.  The costs associated to treat acne exceed $3 billion.

Acne is characterized by the outbreak of pimples, as well as blackheads, whiteheads, that generally appear on the face, neck and back. These symptoms, whether of genetic, hormonal, or infectious origins, are mainly caused by an excessive secretion of sebum also known as sebocytes.  Typical treatments consist of oral antibiotics which can be taxing on your body, or expensive creams, which can be taxing on your wallet.

Cannabis, specifically, CBD may be the answer to treating acne. While THC is known to increase oil production, CBD has the exact opposite effect. With acne, the body over-produces oil. This oil is known as sebum, and it’s excreted by the sebaceous glands in the skin.

Dr Tamas Biro, a Hungarian scientist, decided to put CBD to the test. He wanted to see how the CBD interacted with the natural endocannabinoids our own bodies produce. Endocannabinoids help regulate hair growth, oil production, and immune response in the skin and play a major role in determining how much sebum is produced in the skin. When Brio applied non-psychoactive CBD to these skin cells, he noticed that oil production stopped.

Another study focused on the impact of cutaneous cannabinoid system and CBD on acne.  The results concluded that when cannabidiol was used on sebaceous glands (which secrete an oily sebum, which can result oily skin and/or obstructed pores), the proliferation of sebocytes decreased significantly. The study further concluded that CBD has potential as a promising therapeutic agent for the treatment of acne vulgaris and exerts universal anti-inflammatory action.

CBD based topicals are the easiest and most cost-effective way to administer CBD for the treatment of acne.  In an era where many mainstream topicals are filled with harmful ingredients such as parabens and sulfites, CBD is plant based with zero side effects.  Cannaisseur Brands offers premium, organic CBD in multiple applications including creams, oils and tinctures. 

Visit for more information.

Cannaisseur Brands

Cannaisseur Brands

Luxury resort opens two safari lodges in Rwanda – 

The move into Rwanda follows the success of One&Only’s first landlocked property; the Australia’s Emirates One&Only Wolgan Valley. Until Australia and Rwanda, One&Only has been renowned for its ultra-luxe beachside resorts.

One & Only Resorts Ltd is known for developing and operating resorts, hotels, and casinos in many parts of world. Its facilities offer venues for meetings and events, villas, penthouses, guestrooms and suites, sporting and leisure activities, tennis, golf, lagoons, spas, fitness centers, and fine dining services.

It also provides swimming pools and water sports, including sailing, windsurfing, kite surfing, fishing, diving, and snorkeling.

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Universal Companies to invest $1.5 million to expand distribution operation in Washington County, Virginia – 

ABINGDON, Va. — Governor Terry McAuliffe has announced that Universal Companies, a leading supplier of spa products will invest $1.5 million to expand its distribution operation in Washington County, Virginia. 

The expansion will create new 30 jobs and competed against Tennessee for the project. Founded in 1982, Universal Companies is committed to delivering innovative and complete spa solutions to more than 30,000 customers around the world. Universal not only offers spa products and equipment, but also industry-leading advanced education in the spa and wellness industries.

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What is a Clean Beauty Brand?

From the jane iredale blog

When I started the line almost 25 years ago now, I was hesitant to describe it as “natural” because I didn’t know how to define that word.  What is natural?  A handful of earth from my garden?  Even that will contain heavy metals and probably some acid rain.  Is natural always a good thing?  Poison Ivy is natural, so is Nightshade.  It made more sense to me to describe our line as “clean.”  To me it meant scrubbed of those ingredients that we thought had the potential for harming our skin or our health. Though ingredients play a major role in how we define “clean,” we also believe it is important to be mindful of how we impact the environment and our community.

Mindful Product Formulations

That’s why we’ve found alternative preservative systems to parabens.  We pay close attention to anything that’s credited as an endocrine disrupter. We eliminate talc and synthetic fragrance and ingredients that have the potential for causing irritation.  Although, this can be a challenge since sensitivity can be caused by anything.

For instance, carmine.  It’s a natural colorant that saves the need to use FD&C dyes (soluble dyes approved for food, drugs and cosmetics, mostly derived from petroleum or coal tar), but some people can be very allergic to it.  And since it comes from beetles, it means that vegans and those practicing kosher can’t use it.  This is called a formulator’s dilemma.  We made the decision to move away from carmine as much as possible and substitute it for D&C Lakes – insoluble dyes approved for drugs and cosmetics bonded to a calcium substrate.  It’s a compromise until something better comes along.

Environmentally Conscious

This is the kind of agonizing we go through daily in our efforts to keep our line as clean as possible.  To do it, we have to keep our hearts, minds and bodies as clean as possible, too.  We always ask ourselves what effect our actions are having on animals, our environment, our community.  Furthermore, our gardens continue to be an inspiration for everything we do.  We plant consciously as we try to support our bees, butterflies and birds that are at the mercy of our choices.

Community Advocates

I’ve always believed that we’re only as strong as our weakest link, so we do what we can to support the health of our community which includes sponsoring a farmers’ market for six months of the year.  Farmers and families all benefit from the opportunity of getting close to the bounty of the land.  No pesticides, no GMOs just clean food that tastes great, acts as medicine and brings us all together.  This is what clean means to those of us at jane iredale.


jane iredale

jane iredale


Farm to Skin: Sourcing CBD for Cannabis Infused Topicals

As cannabis infused products are flooding the marketplace – from vape pens to edibles to topicals – it’s important to know the source of the cannabis used in products that you consume.

Lately, there’s an increased incidence of tainted batches of cannabis popping up on the market. Banned pesticides are being used by growers, and as a result, consumers are becoming ill. According to The Globe and Mail, it was reported that a group of veterans are amassing a file of evidence detailing illnesses after exposure to tainted cannabis products. Their symptoms allegedly include becoming bedridden, nausea and breathing difficulties.

In Colorado, for example, companies are supposed to voluntarily destroy tainted cannabis. If they don’t, the state will destroy it, according to a policy statement issued by the Colorado Departments of Agriculture, Public Health, and Revenue. Currently, there are no federal guidelines on pesticide use on cannabis.

Cannaisseur Brands embodies the farm to skin movement in all aspects of our production cycle. Our premium, organic CBD is sourced directly from our strategic growing partners. We have direct access to the farm, workers, and laboratory processing for our CBD.

Furthermore, we undergo strict quality control measures to ensure that all batches of CBD used in our products are tested for pesticides, microbial (yeast, mold, mildew), and residual solvents. Our open door policy affords us the ability to share our lab testing results with anyone!

We guarantee that Aryn’s Essentials is a safe, reliable and therapeutic product that delivers the best cannabis therapy on the market. Our ingredients are naturally derived and we only use premium organic CBD from our growing partners. Because we put our consumers first, and value their experience with our products, we stand by 100% farm to skin traceability in everything that we do.

Cannaisseur Brands

Cannaisseur Brands

JW Marriott Desert Ridge Resort & Spa offers Staycay 5K fun run/walk – JW Marriott Desert Ridge Resort & Spa kicks off Staycation season with their first annual Staycay 5K Fun Run/Walk, Saturday, May 13th, 2017, at 7:00 a.m. A portion of all proceeds will benefit Children’s Miracle Network and will stay local to fund critical treatments, healthcare services, pediatric medical equipment and charitable care.  The Staycay 5K Run/Walk will wind through the picturesque Faldo course at Wildfire Golf Club and will conclude with a celebratory and complimentary post-race pancake breakfast.

The Staycation Package starts from $179 per night and includes a luxurious guestroom, complimentary resort fee, complimentary race entry for four registered resort guests, $50 resort credit, free meals for kids under 12 with a paying adult and unlimited golf for four guests after 3 pm the day of arrival. Book your stay using promo code C9W by May 10, 2017, to be included in the 5K. Race registration instructions will be forwarded to you once your room is booked.

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Afraid to Ask: Am I supposed to talk to my massage therapist?

Don’t feel right asking your massage therapist those difficult questions? That’s OK, we did it for you.

How do I tell my massage therapist to shut up?

“I’d really like to relax and be quiet now.” If they don’t shut up, you can end the session and just pay for that portion.

Do I have to take off all my clothes?

It depends completely on your comfort level. Shiatsu is done fully clothed, so it’s an option. If you’re new to massage, you may want to keep on more, such as underwear and bra. Therapists can accommodate. On the other hand, therapists use a draping technique that exposes only the part of the body they need to work on. If you can’t relax fully, wear clothing. If you can relax fully unclothed, that’s ideal.

What if I pass gas?

It happens a lot. The therapist doesn’t give it a second thought, so don’t worry. But it’s wise to not eat a full meal before massage.

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Hydrating Body Mist from Pure Fiji

pure fiji mist

Reward your skin with a refreshing spritz of amazing pure leaf water naturally rich in powerful anti – oxidants. Skin is protected and deeply hydrated by a synergistic blend of fresh tropical leaves.

  • Dilo leaf, Ngi Grass and Coconut Oil
  • Dilo Leaf hydrosol – anti-inflammatory, anti microbial, humectant, skin conditioning, helps to regenerate skin cells.
  • Ngi grass – boosts hydration by increasing cellular water flow as well as moisture holding power for 24 hours.

Skin is protected and deeply hydrated by a synergistic blend of Dilo leaf hydrosol, ngi grass and Coconut Oil.

From Pure Fiji

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5 Steps to Soft, Fresh, Youthful Lips

OUR LIPS are one of the places on our body that start showing signs of aging first, and are most commonly forgotten in our skin care routine. Here are some simple steps to keep those puckers plump without resorting to cosmetic procedures or injectables.

1. EXFOLIATE them. Your lips don’t have any sweat or sebaceous glands, so they lack the protective layer of sweat and body oils that the rest of the skin on your body has. This causes the lips to become dry and dehydrated easily. Exfoliating them with a gentle sugar scrub once or twice a week will help them shed the dead skin layer and smooth out their texture.

2. APPLY a collagen stimulating lip serum on them twice a day. Look for one that has peptides and hyaluronic acid that draw moisture to your skin, keeping them soft and full.

3. USE SPF daily. It’s just as important to apply a sunscreen right over the top of your lips as it is your face and chest, especially when you will be out in the sun for increased amounts of time.

4. BALM them up at night. Use a natural lip balm at night before bed to keep them hydrated. Some balms have SPF in them so you can use them both morning and night.

5. DRINK water and lots of it. Proper hydration is crucial for overall skin health and has
tremendous anti-aging benefits.

Need to know how to add this into your skin care routine?

Here is your skin and lip care routine:

1. Cleanse face, neck and décolleté.
2. Tone face, neck and décolleté.
3. Treat skin with serums. (Apply Collagen Lip Therapy)
4. Moisturize face, neck and décolleté.
5. Protect skin. (Apply SPF to face, lips, neck, décolleté)

1. Cleanse face, neck and décolleté.
2. Exfoliate face, lips, neck and décolleté two times a week.
3. Treat skin with serums. (Apply Collagen Lip Therapy)
4. Moisturize face, lips, neck and décolleté. (Use Lip Balm)


Leona Baisley

Leona Baisley

Vivid Complexion

Leona Baisley Vivid Complexion Having been licensed esthetician for over 8 years, Leona has worked for a variety of spas and wax only salons. She is passionate about skin care, waxing and education for both the professional and the client. She has over 4 years of wax training experience for large organizations and is in the beginning stages of creating her own education classes that will help licensed estheticians and cosmetologists grow their businesses and compete with the top professionals in the industry.

See more of the Amber Products blog here

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South Korea’s skin care and make-up trends decoded

Fast-paced innovation in facial skin care and make-up and highly engaged consumers drive growth of South Korea’s buoyant beauty market, estimated at just over US$13 billion in 2017. A new research from Mintel shines a spotlight on South Korea’s beauty market, the beauty trends impacting the global beauty industry and the latest innovations in textures, ingredients and product experience.

According to the market research firm, facial skincare accounts for more than half (51%) of the total market share with US$6.5 billion in retail sales and a projected 5.8% CAGR [1] over the next five years to reach US$7.2 billion by 2020. Much of the success of the facial skincare category is in part due to the abundance of new product development and the fact that more than two thirds (68%) of total skincare product launches in South Korea 2015-2016 [2] were facial skincare products, according to Mintel Global New Products Database (GNPD).

Following facial skincare, colour cosmetics makes up the second largest beauty category in the South Korean market, valued at US$2.3 billion in 2017. Mintel research indicates that the market is supported by an active and engaged consumer base with per capita spend on colour cosmetics in South Korea at US$45 in 2017, compared to US$43 in the UK and US$37 in the US [3], and more than double the global average per capita spend of US$21. With a projected CAGR of 8.1% over the next five years, the market is estimated to reach US$2.8 billion by 2020.

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Privleged babies can now indulge themselves at their very own day spa

mashable – 

Babies are so lucky. First, they get to eat and sleep all day — now this. 

Proving that life grows crueller with the passing of time, some extra-privileged babies are being pampered in their very own spas now. And they won’t even remember the experience. So unfair. 

Baby Spa Perth is the third “baby spa” in a global franchise that started in South Africa. It’s the first of its kind in Australia, and boy, is it rich. Babies (who, may we remind you, already have it great) get to indulge in hydrotherapy and massage sessions from AUD$85 ($65).  

That means strapping a floatation device under their big heads and setting them afloat on a pond of their fellow babies, all of whom are bopping around in the water like chubby lily pads. 

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My Experience with Cannabis infused Massage Oil

My name is Michelle Rozzen and I’ve been a licensed massage therapist in Los Angeles for over 11 years.

I specialize in modalities such as Sports Massage, Deep Tissue, Thai, Cranio-Sacral, Lomi Lomi and I include Reiki, LED light therapy and Cupping as complimentary services in my practice. My clients range from those in the entertainment industry, athletes, to the sick and injured.

I’m always on the forefront of new therapies to offer to my clients and have been looking for a natural CBD massage oil to use in my practice. I heard about the benefits of a cannabis infused massage, especially ones using CBD (cannabidiol). That’s when I came across Aryn’s Essentials. When I first started using it I tested on myself before using on my clients. I applied it to my arms and hands that were inflamed from working so much and I needed something to reduce pain. After applying Aryn’s Essentials CBD massage oil my hands and my wrists and everything in my arms were so relaxed!

Then I started introducing Aryn’s Essentials to my clients and they saw a reduction in inflammation and aches and pains almost immediately! What I really like about this product is that it not only provides maximum relief to my clients, but it’s emollient and very hydrating. So many of my clients have reported that their skin feels so soft and moisturized for up to 24 hours after the massage.

Another feature that I like about Aryn’s Essentials is that it’s available in a variety of scents using pure essential oils. It’s available in Green Tea and Cucumber, Peppermint, Lavender, and Eucalyptus and Unscented. My favorites are Lavender and Peppermint!

I will continue to use Aryn’s Essentials in my practice and I encourage others to give it a try!

In Love and Light,


See more about Michelle here

Meet the Team at COSMEDIX

The Spa Industry Association is supported across the Globe by our wonderful Sponsors and behind every company are real people, doing real work…we wouldn’t be able to support you our members, without their help.

Let’s meet a few of them! 

Ryan Christopher:

Where do you live and what is a favorite travel destination? 

I live in Atlanta, and have the pleasure of traveling regularly with COSMEDIX. One of my favorite travel destinations is Alberta, Canada. I visit all three Fairmont hotel properties nestled in the Canadian Rockies and enjoy the scenic road trip in between each of them. As much as I love the ocean lapping up on the beach, the mountain tops can be even more serene and grounding.


What is your favorite hobby and how do you spend your free time? 

When I’m not working I’m spending time with family. My 7 year old godson keeps me running every weekend with basketball, baseball, cub scouts, and any other activity he can get his hands on! 

What excites you about being part of the COSMEDIX team? 
I love being part of a team that makes a difference in people’s lives. A skincare brand like COSMEDIX can lift a client’s self esteem by correcting skin issues with their formulas. It can also improve a spa owners quality of life by providing a successful business partnership. Working to make a positive difference in anything is always worth it. 
Rachel Sullivan

Rachel Sullivan:

Where do you live and what is a favorite travel destination?

I live in Atlanta, GA and I love to travel all over the world. I love exploring other cultures and trying new dishes and experiences. My favorite travel destination is the Caribbean because I love warm weather, relaxing on the beach and swimming in the pristine, crystal-blue waters.


What is your favorite hobby and how do you spend your free time?

I love kickboxing. It is great exercise that pushes me past my limits and keeps me in shape. In my spare time, I enjoy spending time with my family, friends, and pets!

What excites you about being part of the COSMEDIX team? I love developing products for Cosmedix because I’m very passionate about skin care. As a cosmetic chemist, I love discovering new ingredients and technology to advance our products and creating clinically effective products that deliver results. I’m excited to be part of an incredible team that is equally passionate about our amazing products!

A little more about the team…

Ryan Christopher, Global Education Director: As the Global Education Director, Ryan Christopher brings to COSMEDIX over 13 years of professional skin care experience working with the skin in practice and in theory. Christopher is a licensed and ITEC certified practitioner that formerly served as the director of education at a learning institution creating curriculum and setting the foundation for the next generation of aestheticians. With COSMEDIX, he will take his full service spa experience to the next level with the creation of global online and regional training seminars to help those around the world partner with us to change the face of cosmetics with better skin service and care.

Rachel Sullivan, Director of Product Development, is an accomplished R&D chemist with a diverse background and unique skill set that bridges the gap between science and marketing. Rachel joined ASTRAL HEALTH & BEAUTY in 2015 to drive innovation and boost speed-to-market success for all three of ASTRAL’s brands. She received her Bachelor of Science degree in Chemistry from Emory University and has created reactive materials for the Department of Defense, patented novel encapsulation techniques for active ingredients in the medical and cosmetic industries, and has formulated advanced anti-aging skin care products and color cosmetics. Rachel has a proven track record of bringing high-quality, innovative products to the marketplace and is dedicated to bringing excellence to her team.

Find out more at



High-quality products curated and selected to help spa professionals grow their businesses

The Spa Mart announced their spa products and equipment distribution company that delivers quality products to spas nationwide. is a wholesale distributor exclusive to the spa and wellness, salon and spa education industry. The company’s team of experts is committed to building connections between vendors and wholesale purchasers so that spa professionals can have all the materials and resources they need to provide excellent services. They also offer curated products and supplies, high quality and vast selection of products, fast shipping, and responsive customer service.

Sign up to be notified when they launch by visiting

“With over 12 years of experience in the spa industry, I understand what exactly is required to help businesses grow and nourish. This idea is borne out of the desire to help people and companies achieve their full potential and find new and innovative ways to do things. We are taking away the burden of finding the perfect product so that businesses can focus on delivering quality service. We also have a scholarship program to help create new opportunities, which is essential to our plan of creating a movement that is united and committed to becoming the best in what we do,” said Teddy Lester, co-founder, The Spa Mart.

Business growth

The website provides a robust platform for businesses in the spa industry to find the right kind of product for their needs. They are offering high-quality products specially selected by our team of experts, to enhance menu services and retail offerings, available at wholesale price. They deliver fast shipping, reliable and personalized customer service, and commitment to client’s growth.

Scholarship program

The Company will also oversee a purpose-driven scholarship program that will bring awareness to the spa industry and provide an entryway into spa and wellness careers.  They believe that through proper education, new ideas and innovation emerge which will have a significant impact on the sector as a whole.

Movement and community

The Spa Mart is not just about distributing the best spa products; they want to create a connected community and movement that support one another.  They want to increase awareness of the spa and wellness movement and offer resources to help the community continue its unprecedented growth.

“We are people with the passion and desire to push the spa industry to greater heights. I understand the challenges spa businesses face trying to satisfy their customers. The Spa Mart is not just selling products – we are creating a community and a movement that will show the world how awesome it is to be a spa professional,” said Tori Clark, co-founder of The Spa Mart.

About The Spa Mart

The Spa Mart is a spa technology company that distributes a curated collection of high-quality products, equipment, and supplies to spas nationwide. They are committed to building relationships with spa professionals, connecting wholesalers and vendors, and creating awareness on the need for better education and training in the spa industry.

For more information, please contact 512-931-3661,, or visit

Media Contact
Company Name: The Spa Mart
Contact Person: Teddy Lester, co-Founder
Email: Send Email
Phone: 512-931-3661
Country: United States

Erika Gallagher from Lashology and Lashology Wholesale | Mover & Shaker

Erika Gallagher

Erika Gallagher

Lashology and Lashology Wholesale

Interesting things about you and the business you are in?

Spa/Company Name: Lashology and Lashology Wholesale

Website: and

How did you end up in the industry? Believe it or not, a shaman told me back in 2013 that I would be making a career change from human resources to aesthetics. Just a few months later, I registered for school and the journey continued from there!

If you are not working…what are you doing? I have a beautiful lab/pit rescue who is my life! I spend a lot of time with her enjoying the Colorado outdoors. She also comes to the studio with me everyday and lays beside the bed while I work. Clients LOVE her!

I love to travel and with my work schedule these days, I can only take weekend trips so I get away and explore new places at least once a month. I truly believe that taking time off and getting out of your routine is where creativity and new ideas blossom best.

I also LOVE escape rooms! It is so fun to get my friends together and solve the various puzzles.

Recent books or movies you’ve enjoyed? I am currently reading, “The Universe Has Your Back” by Gabrielle Bernstein and it is so refreshing!

Favorite vacation taken? Belize

If you were not in a spa career, what would you be doing? I am a certified life coach and would love to do that as a career one day. Being in our industry, we are kind of already “life coaching” some clients so I want to continue growing my skills in this area to be a better resource to those around me. I love hearing people’s stories and helping them gain perspective.

Spa/Facility info:

What best describes your spa? Eyelash Extension Studio and Wholesale Company

Total square footage of your facility? 600

What new treatments have you added recently? We recently added permanent eyeliner and micro-blading. Clients love it! It makes such a difference in their morning routine. I also have tried it and have permanent eyeliner and brow micro-blading. It’s AMAZING!

What is your signature treatment? Volume Eyelash Extensions

What percentage of your business comes from Retail sales? 15%

Anything else you would like to share? Success is an accumulation of the small efforts you make everyday.


Le Blanc Spa Resort Los Cabos Opening This Fall

The resort located on Mexico’s Baja California Peninsula is the second property under the umbrella of Palace Resorts. This beachfront property will feature the traditional facilities and over the top amenities Le Blanc Spa Resort is known for, including well-appointed designer suites, an award-winning 29,000 sq. ft. full-service spa with 25 treatment rooms, an incredible hydrotherapy facility, a 3,961 sq. ft. fitness center and wellness center, juice bars, four plunge pools, gourmet specialty cuisine, butler service, over 14,000 sq. ft. meeting space, four breakout rooms and much more.

The 373-room luxury beachfront adults-only resort, willfeature suites all over 760 sq. ft. with private terraces, featuring panoramic ocean views. In addition, the resort will feature seven gourmet restaurants and six bars with an extensive wine and beverage program. Amenities at this adults-only oasis will include: A brand new fitness center with top-notch personal trainers, the latest fitness activities including, TRX training, Spinning & Aqua Spinning, Yoga and Pilates, as well as a meditation area, for the ultimate tranquility. The resort will also feature an array of recreational activities; 24-hour personalized butler service, as well as 24-hour in-suite service. Conveniently located just 35 minutes from the Los Cabos International Airport and, 15 minutes from downtown Cabo San Lucas, Le Blanc Spa Resort is an oasis of luxury unlike any other.

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Massage Heights Foundation Raises over $30,000 to Elevate Lives of Employees – 

SAN ANTONIO, March 29, 2017 /PRNewswire/ — Massage Heights, a leader of professional, affordable and convenient therapeutic massage and facial services, announced today it raised $31,500 for its nonprofit organization, the Massage Heights Family Fund, Inc., during a fundraising event at its annual international franchising conference last month in Nashville, Tennessee. Founded in 2014, the Massage Heights Family Fund helps to provide financial relief and assistance to U.S. Massage Heights Retreat team members and their families in time of crisis, need or hardship.

“The team members are so important to the Massage Heights family, that we wanted to find a way to support them when faced with unforeseen circumstances that threaten their life, health, safety, or welfare, which is why the Massage Heights Family Fund was established,” said Patricia Zweig-Franson, founding president and chairman of the Massage Heights Family Fund. “Our goal is to always be there to lend a helping hand to those who are so vital to the Massage Heights family, and I’m thrilled to announce that we are already breaking donation records with the funds raised so far this year. We couldn’t be more proud of the impact that the Family Fund has had and continues to have on the team members, and we are excited for the coming year.”

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Can a spa help with your allergies?

At certain times of year, we can all start to feel a little under the weather. As the temperature goes from cold to warm – and then sometimes annoyingly back to cold again – our bodies can react in increasingly frustrating ways. Allergies are also prevalent, a constant blight on many of our lives, and sometimes all we want is a little pampering, a little ‘me’ time. Spas can certainly help with this, and through different treatments they can help those affected. So let’s look at what can be done with the help of your favourite spa to combat allergies.


A part of every good facial is a massage of the facial and neck muscles which can have a positive effect on allergy symptoms” – Spa Industry Association

We can all appreciate a little attentiveness now and then, and nothing says pampering like a nice calming facial. These treatments can help us to feel good even in the best of times – their relaxing nature and benefits for the skin are always welcome. Facials can also be absolutely beneficial for those affected by allergies. If the correct products are used and the right pressure is applied to certain points and areas, they can really help to relieve sinus congestion and other causations of allergies such as headaches.


It is generally known that there is some correlation between stress and allergies. When you’re stressed, certain chemicals can be released into your bloodstream that can negatively affect your immune responses. If you leave stress unchecked your immune system can indeed further deteriorate, making your allergies worse. Therefore you will absolutely want to avoid and combat stress. There is no better way of doing this on your next Yorkshire set spa day then by taking that much needed time for yourself and indulging in a stress reducing massage.

The fine folks at the Spa Industry Association spoke to us about the positive affects massages can have on those with allergies.

“There a number of ways that a spa visit can help a person with allergies. From the relaxing effects of a massage which may be able to help with head and neck tension, and “stuffiness” to aromatherapy.

Head and neck relaxation-massaging of the face may relieve tension, pain, reduce sinus tension and prevent headaches”.

Allergies normally occur when your body encounters harmful substances that are seen to be hostile to its well being, then reacting with inflammation. Massages can help to alleviate this by benefiting circulation and applying force to pressure-points, therefore relieving sinus congestion. Massage isn’t a cure but it can be thoroughly beneficial, helping you to take control of your bodily reactions.


A popular part of any pampering weekend is the much beloved sauna. A good steam can do wonders and has become part of the essential ‘me time’ itinerary, and can definitely benefit those suffering from allergies. The comfort that they provide, the sweating out of all those bad toxins, cleansing yourself of your ills, and relieving stress, can benefit in a very practical sense, and mentally as well. Likewise, wet saunas or similar high moisture treatments can also be very helpful to those with allergies and other respiratory problems by helping to relieve congestion.

There are some issues with saunas however; many provide an inherently dry environment that can hinder effectiveness on certain allergies and sometimes even irritate. Depending on your situation they can indeed help or hamper ones’ heath. As with all treatments, it is never a bad idea to consult your spa beforehand, stating your situation so that they can best advise you on treatments to effectively help with any allergies or issues.

Don’t go when sick
Don't go with feeling ill

During the volatile months of the year, in terms of temperature, and the damp conditions that this part of the world oh so likes to provide, it’s not just allergies that can get us down but general sickness too. Those of us suffering with flu or merely the common cold deserve some pampering as well, but unfortunately, a spa isn’t the place to go when suffering this way. The contagious nature of these illnesses can easily spread in a spa like environment, so the imperative is on each individual to consider others around them, and not pass along sickness to those trying to enjoy the facilities.

However, in the comfort of your own home, a nice hot shower/sauna/bath with the use of certain ingredients like eucalyptus can certainly be a great option while you are on the mend. And then once you are feeling well again, head on down to the spa to make sure you are in tip top shape to tackle the world once more.

Titanic Spa

Titanic Spa

From the Titanic Spa Blog

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The Professional’s Choice

Four Epicuren stand-out products scooped up awards in the 2017 DAYSPA Professional Choice Awards! Spa pros were asked to nominate their professional skincare favs both in and out of the treatment room and we are so honored to be recognized!

tropical lave

Soothe Dermal Repair Balm

enriched with Sea Whip & Shea Butter

Ease your dry, sensitive skin with this luxuriously rich and deeply moisturizing botanical balm. Enriched with a symphony of immediate and long-term calming and protective ingredients to allow your skin to recover and create a balanced, healthy appearing complexion.


tropical lave

Bulgarian Rose Otto

enriched with pure Bulgarian Rose Oil

A fine blend of exquisite moisturizing oils designed to richly hydrate the skin, leaving your skin with a resilient, luminous glow.


tropical lave

Brazilian Propolis Serum Moisturizer

enriched with pure Propolis

A silky power-packed serum, naturally rich in vitamins, key amino acids, minerals, omegas, bioflavonoids, and micronutrients. This rich blend will leave the skin feeling smooth and supple while supporting the skin’s natural healing capabilities.


tropical lave

Protein Mist Enzyme Toner

enhanced with the Epicuren Metadermabolic™ Enzyme

Packed full of B vitamins, Collagen Amino Acids and Niacin the Protein Mist Enzyme Toner restores the skin’s pH, while hydrating and refreshing the skin.


Heather Linberg

Heather Linberg

Epicuren®’s Skincare Specialist

Heather is a lover of all things health, wellness, and beauty! A leading industry expert, she has been sharing her passion for creative health and beauty solutions for over 10 years. Her extensive knowledge of wellness and skincare has made her an invaluable resource to an impressive list of beauty editors, celebrity makeup artists, and red carpet A-listers! You can contact her at

To offer Epicuren Discovery® in your spa, contact |

For International Inquiries, contact |

Read more at the Epicuren blog here>

Deep Dive® Glycolic Facial Cleanser from Jack Black

A powerful, multi-functional cleanser, Deep Dive® washes away dead skin cells, pore-clogging oil and build up. Skin emerges fresher, smoother, firmer. For deep down cleaning, this 2-in-1 cleanser can also be used as a purifying mask when left to dry on skin. Recommended for normal, combination and oily skin. Safe for sensitive skin. Dermatologist tested. Fragrance-free. Paraben-free. Vegan.

+ Men’s Health Award Winner 2014 – Best Facial Cleanser 

+ Ebony Award Winner 2015 – Best in Men 

From Jack Black

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SpaHive Mastermind & Pop Up Boutique Speakers, Attendees and Sponsors Will Collaborate: Focus on Increasing Revenue, Productivity and Wellbeing

Greater Boston Area, March 20, 2017 – SpaHive Mastermind and Pop Up Boutique, the spa industry’s only day-long, business mastermind announces dynamic speakers and an interactive program for Providence, RI on May 16, 2017. Unlike a trade show with workshops and product demonstrations, SpaHive Mastermind attendees will come together to dig deep and work in groups to learn from one another and raise the standards of spa. Guest speakers will enhance the mastermind process and give insight to the challenges facing spa professional including operations, retail, social media, marketing and life balance. The Pop Up Boutiques will feature skincare, cosmetics, technology and retail partners who will also participate in the mastermind sessions. Additional SpaHive Mastermind and Pop Up Boutiques are scheduled for Cleveland, OH and Sturbridge, MA.

SpaHive Mastermind and Pop Up Boutique creator, Julie Pankey of JMPankey Partners is an industry veteran and thought leader. “With the spa industry ever changing, it is impossible to be “in the know” all the time,” commented Pankey. “Sometimes, you need to be taken out of your element for a day to improve who you are and what you do.” Pankey’s vision is to provide an environment where industry leaders, owners, managers, directors, founders and entrepreneurs can come together and learn from each other’s strengths. “Mastermind groups offer a combination of brainstorming, education, peer accountability and support in a group setting to sharpen business and personal skills. A mastermind group helps you and your colleagues bust through the challenges holding you back from continued success,” shared Pankey.

Guest speakers will interact with the group to share industry insight, explore new technologies and trends. “As spa professionals, we want to hear from the people who are making it happen in our industry and theirs,” commented Pankey. “We are excited to have such a dynamic group of leaders collaborate with us. Each presenter brings great business philosophies and practices to the forefront so that spas can easily implement them in their own operations.”

Presentations include:

 Wicked Smaht Strategies for a World Gone Video 

Lou Bartone, Lou Bartone Video Marketing

Video marketing is the single most powerful tool to get you more visibility more quickly so you can get your message out, attract your ideal clients, make money and have more impact. Lou Bortone is “The Godfather of Video,” with over 20 years of experience in the TV business and nearly 10 years as online video marketing expert. get your message out, attract your ideal clients, make more money and have more impact

 Lip gloss, Shoes and All Other Basic Necessities 

Anna Moine, ALM Bijoux

Anna Moine’s extensive experience in the spa industry includes product and retail development brand building, and management oversight. She launched a portfolio of European personal care brands into the U.S. market, where she managed all marketing and primary business functions. She is a lifelong entrepreneur and successful NYC based consultant and jewelry designer of almbijoux.

 Corporate Wellness Revolution: Reach Thousands of New Clients in Your Area 

Michelle Bowers, Planet Wellness

Learn how to integrate your spa services into workplaces in your area. Wellness is in demand and employees are in need. You will leave the SpaHive Mastermind with a tool kit to get started immediately. Michelle Bowers has been leading the wellness revolution for more than a decade. She was invited to Washington D.C. in 2004 to help implement federal wellness mandates for thousands of employers across the nation.

SpaHive is limited to 50 attendees. Post registration questionnaires completed by attendees will be used to hone in on the specific challenges of the group and will be used to develop targeted content for the program. Each program is completely different based on the needs of the spas in attendance. Apply now online to attend May 16 in Providence, RI; September 11 in Cleveland OH; and December 4 in Sturbridge, MA. These convenient locations are easily accessible from MA, NY, NJ, CT, RI, NH and ME. The Cleveland event is convenient to OH, KY, MI, IL, and PA.

After the event is over, attendees will have direct access to participants and experts from the SpaHive Mastermind and Pop Up Boutiques with a complimentary 90-day membership to the SpaHive Community, where inspiration lives!

Visit for more information. Sponsors interested in building brand recognition and partnerships are invited to contact Susan Weigold at or call 603-970- 1270.

JMPankey Partners specialize in spa operations consulting, social media, website design, marketing and brand development. Founder Julie Pankey, known as the 7-figure spa consultant, is a results-oriented spa industry expert and visionary. Julie has contributed to the success of such companies as Four Seasons Hotels and Resorts, Spa at Norwich Inn, Marriott, Cliff House Resort and Spa, Catania Hospitality, Pacifica Hotels, Fluhme Beauty, Christopher Drummond Beauty and OSEA Malibu.

New for Amber Products: Stainless Double Depilatory Heater

New for Amber Products: Stainless Double Depilatory Heater
Amber’s Double Heater goes Stainless! Made in the USA, this practical, sleek and high quality heater holds two 14 oz. cans of wax. Mix and match waxes for multiple treatments. Each unit has its own adjustable temperature gauge and on/off switch. Includes two rest bars.
For Product News and Features:
New for Amber Products: Stainless Double Depilatory Heater
Amber’s Double Heater goes Stainless! Made in the USA, this practical, sleek and high quality heater holds two 14 oz. cans of wax. Mix and match waxes for multiple treatments. Each unit has its own adjustable temperature gauge and on/off switch. Includes two rest bars.
Amber logo

Presented by Burke Williams: How to Take Spa Time to the Next Level This Spring – 

Burke Williams is elevating the spa experience to a new level with the revolutionary Steam Pedicure and in-house blow dry bar, Style.

Both services are available at the new Hollywood and Woodland Hills locations, making Burke Williams a destination for head-to-toe pampering.

The Steam Pedicure is an eco-friendly service that uses a fraction of the water used in traditional pedicures, and incorporates top of the line products and steam basins that essentially create a facial for your feet.

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How the Magnesphere™ Works

Here is a nice overview, looking at the Magnesphere by Magneceutical Health.

The precise mechanism of operation can be explained by well-accepted principles of Quantum physics and biology, and is comprised of four basic elements:

1. Nuclear Magnetic Resonance: The basic physics principle by which a magnetic resonance imaging (MRI) device applies an external magnetic field to alter molecular or atomic targets in the body to achieve its results. The MRI device alters the molecules in the body with a very powerful magnet, in such a dramatic manner as to be able to obtain an image. In contrast, the Magnesphere™ device utilizes the same principle, albeit at targeted field strengths of a much lower (physiologic) level.

2. Chronic Stress: Adversely affects disease states and chronic conditions of many types, leading to an exacerbation of symptoms (typically stiffness, pain, inflammation, energy level, and sleep)


3. Stimulation of the Vagus Nerve with precise, physiologic magnetic fields produces a balancing effect on the Autonomic Nervous System (ANS) and its two branches: Sympathetic (“fight or flight”) and Parasympathetic (“rest and digest”). See the image below for a diagram of showing the importance of the Autonomic Nervous System.

4. By measuring the change in the balance of the ANS, using the biomarker Heart Rate Variability (HRV), we are able to determine which magnetic field(s) are best suited to “enhance feelings of relaxation” and help improve symptoms that have been exacerbated by Chronic Stress.


See more here

Click Here to download 25 years of science and research behind Magnetic Resonance Therapy

Skincare Can Be Expensive: 4 Products You Must Use

Everyone is focusing on cutting back on our expenses, saving for a rainy day,  spending smarter. All these things are a great idea, but we also want quality of life. We need a few days to get away now and then, a dinner out once in awhile and to be able to take care of ourselves and our skin. While skin care can be expensive there are certain products you MUST use to maintain healthy and youthful skin.

There are a few things I just can’t do without: Cleanser, exfoliate, eye cream, and moisturizer!

The right cleanser for your skin type is always a must. Starting the day and ending the day with clean skin means healthy skin. Removing all the days’ or nights’ impurities, sweat, and makeup from your skin will help your skin function properly. Also it will allow your skin’s natural moisture barrier to replenish itself if you cleanse daily. Your skin will breath better once it’s cleaned. The pores will stay unclogged and clean skin will allow the other products you are using to work more effectively.

Exfoliating the skin will remove the buildup of dead skin cells. This will allow for clearer pores and greater amounts of oxygen getting into your skin and allowing the new skin underneath absorb your other products. Your skin will be smoother and brighter. Your makeup will go on nicer as well.

Eye Cream
The skin under and around your eyes is the thinnest skin on your body and has the least amount of oil and moisture. Eyes say so much about us, the say if we are rested or were up to late and they show our age. Therefore a good eye cream is very important to keep moisturized and keep the wrinkles away. Let’s keep them guessing our age!

We need to constantly keep our skin hydrated, and sometimes we just don’t get enough water. So we can help our skin with a good anti oxidant moisturizer. The moisturizer is a protection to our skin. It helps to keep dust and debris off our skin and out of our pores. It protects from environmental stresses and from our makeup. It makes a nice barrier to keep all the good inside and all the bad out.  

Tamera Marquez

Tamera Marquez

National Skin Care & Waxing Educator

Tamera Marquez has been a licensed esthetician for over 15 years and in the beauty business for 25 years has given Tamera a wide range of experience working in spas, salons and in cosmetology schools. She is a National Skin Care & Waxing Educator, working for local and international manufacturing companies. She also works directly with clients in a salon setting. Tamera is an advocate for continuing education for professionals and her clients.

How Real Women Wear Blue Eye Makeup

From the jane iredale blog – 

Trend alert! Blue eye makeup is a must-try this spring. We saw it all over the runways last fall, and the statement look has picked up steam with models, celebrities and trendsetters ever since.

The thing is, blue eye makeup, especially blue eye shadow, can be a little intimidating. It’s much brighter than our go-to blacks, browns and tans, and we all remember the early 90s when blue eye shadow went oh-so-wrong.

Fear not, beauties! Blue eye makeup isn’t always gaudy or kitschy; if done right, you can create extremely sophisticated and (dare I say) work-appropriate looks. We promise, after reading these tips, you’ll understand why we say this trend isn’t just for models and celebrities, real women can wear blue too!

psst…Click on the images to find out what products each model is wearing.

Blue Eye Makeup for Day

blue eye makeup, line lower lashes with blue eyeliner

Our daytime or work makeup is fairly standard. Neutral eye shadow, black or brown eyeliner and mascara and a soft lip. When we want to add a pop of color, we normally trade our pink lipstick for a bold red or sultry wine-hue. Lately, we’ve decided to mix it up and keep the focus on our eyes. The easiest way to do so is by applying Midnight Blue Eye Pencil to our lower lash line. Pair this look with shimmery brown or gold eye shadow and a nude lip.

Pro Tip: If you want to make your liner a little brighter, trade your eye pencil for Magic PurePressed Eye Shadow and an Angle Definer Brush. First, wet the brush using D2O Hydration Spray, then dip it in the eye shadow to turn the powder into a long lasting cream eyeliner.



Blue Eye Makeup For Night

smokey blue eye makeup look

One thing we love about going out on the weekends is that anything goes on the makeup front. So, if you’re hesitant to try out the blue trend during the day, then try this midnight smokey eye look the next time you go on a romantic dinner or have happy hour drinks with your girls. The key to creating this sultry eye makeup is toning down the Blue Hour PurePressed Eye Shadow with Ebony PurePressed Eye Shadow in the outer corner and the crease of your eye.

Pro Tip: Keep the eye liner in place by lining your lower lid with Midnight Blue Eye Pencil, then layering Blue Hour eye shadow on top.

Practice Makes Perfect

Have you tried the blue eye makeup trend yet? Share your best blue-eyed look with us on Instagram, tagging @janeiredale and #BeautyWithBrilliance.

jane iredale

jane iredale


Using Cannabis For Psoriasis Relief

Using Cannabis For Psoriasis Relief

Psoriasis is a painful, itchy and burdensome skin condition affecting 7.5 million Americans today. Up to 40 percent of people with psoriasis experience joint inflammation that produces symptoms of arthritis. This condition is called psoriatic arthritis.

There is no cure for psoriasis. Usually when someone is diagnosed with psoriasis they are treated with a pharmaceutical based cream from their doctor with the warning that the condition can come back at any time and relief is temporary. Or in more severe cases, conventional pharmaceutical drugs used to treat psoriasis are typically systemic immuno-regulating agents that involve many side effects such as fever, diarrhea, liver dysfunction, and increased chance of infection.

Because psoriasis is caused by problems with the immune system, cannabis is an especially effective treatment. The cannabinoids in cannabis respond to CB1 and CB2 receptors located in the endocannabinoid system of the human body and are concentrated in the brain/central nervous system and the immune system.

Cannabis infused topicals are able to treat numerous skin conditions including psoriasis. Cannabis, specifically cannabidiol (CBD) effectively deals with the significant cause of this skin condition while avoiding the negative side effects of pharmaceutical drugs. Furthermore, CBD based topicals do not produce a psychoactive effect and are safe to use.

A study conducted in 2007 and published in the Journal of Dermatological Science determined that cannabinoids help prevent the buildup of dead skin cells and other symptoms of psoriasis. Concluded the researchers: “Our results show that cannabinoids inhibit keratinocyte proliferation, and therefore support a potential role for cannabinoids in the treatment of psoriasis.”

A Satisfied Cannaisseur Brands Customer

Over the course of three months, a Cannaisseur customer began using Aryn’s Essentials Massage Oil on her legs that have been plagued with psoriasis for decades. She became used to wearing pants 12 months out of the year because of the unsightly scaly patches. As you can see from the photos submitted, her psoriasis dramatically improved with just a few drops of the Aryn’s Essentials oil used daily over the course of a few months. Needless to say, CBD infused topicals provide bonafide therapy and relief for psoriasis patients. For more information on Aryn’s Essentials products, please visit

Cannaisseur Brands

Cannaisseur Brands

Cannaisseur Brands represents premium medicinal cannabis products as a result of using high quality natural ingredients grown in the United States. Our products are 100% compliant with all state regulations (Prop 215 and Prop D)

424.253.2208 x.420

Baby, you’ve got to love yourself! For the love of your skin!

Relationships come & go but your skin is with you forever. Show your skin some love & give yourself the special devotion you deserve! While this month is all about showing how much you love others…don’t forget about loving yourself too!


For the LOVE of your skin!

Your skincare routine is a sacred time to be at one with yourself & devote to self-loving moments. Implement these two ritualistic experiences a few times a week to indulge during your me time.

2-Step Face Ritual

Step 1 | Hydrating Mineral Mask

enhanced with restorative mineral complexes

A creamy mineral complex mask designed to restore the skin’s vitality and moisture levels. This versatile mask provides a necessary protective barrier, leaving the skin soft and supple from head to toe.


Apply after your cleansing & exfoliating step. Leave on 10 -15 minutes, then remove with warm water.

tropical lave

tropical lave

Step 2 | Bulgarian Rose Otto

enhanced with pure Bulgarian Rose Oil

A fine blend of exquisite moisturizing oils designed to richly hydrate the skin, providing a resilient, luminous glow. This product may also be used as a spot treatment around the mouth and eye area, or mixed with your daily moisturizer as a moisture ‘boost’.


Apply Bulgarian Rose Otto generously as your decadent moisturizing treatment following the Hydrating Mineral Mask to leave your skin with a radiant glow.

Step 1 | Sweet Mandarin Walnut Body Polish

enhanced with pure Tangerine Oil

Renew your skin with this uplifting citrus scrub that gently exfoliates the body using softly honed walnut shells and apricot kernels to refresh your skin and spirit.


Polish away dull skin with Sweet Mandarin Walnut Body Polish as a prep-step prior to drenching your skin in luxury with Amour Universél Exquisite Body Oil.

tropical lave

tropical lave

Step 2 | Amour Universél Exquisite Body Oil

energetically infused with the attracting vibrations of Rose Quartz

Rich & supple, yet lightweight, this deeply moisturizing oil awakens romantic devotion while restoring a sense of peaceful splendor. Energetically infused with the attracting vibrations of rose quartz crystals, tender white jasmine and deep pink pepper and vanilla, fuse with spirited red mandarin, inciting unconditional love, joy & light without limitation.


Following your prep-step with Sweet Mandarin Walnut Body Polish, replenish the skin while illuminating your ageless brilliance & drench in luxury with Amour Universél Exquisite Body Oil as your finale. TIP: A healthy alternative to perfume, this fine body oil is hand-crafted to also assist with nourishing devitalized spirit.

Heather Linberg

Heather Linberg

Epicuren®’s Skincare Specialist

Heather is a lover of all things health, wellness, and beauty! A leading industry expert, she has been sharing her passion for creative health and beauty solutions for over 10 years. Her extensive knowledge of wellness and skincare has made her an invaluable resource to an impressive list of beauty editors, celebrity makeup artists, and red carpet A-listers! You can contact her at

To offer Epicuren Discovery® in your spa, contact |

For International Inquiries, contact |

Read more at the Epicuren blog here>

Spa Robe from Comphy

Comphy Great Spa Product


Made from the same luxurious soft fabric you’ve experienced with our linens, this robe is lightweight, breathable, durable and treated for stain release so it’s not only inviting to wear, but easy to care for, too. Product Features:

  • Microfiber Twill lining and shell
  • Classic shall collar
  • Roll up cuffs and side pockets
  • Mid-calf to ankle length

From Comphy

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Aesthetic/Cosmetic Lasers Market worth USD 1,132.7 million by 2021: Top Companies, Trends and Growth Factors Details for Business Development

The report Aesthetic/Cosmetic Lasers Market By Type (Standalone (Co2, ER:YAG, Diode, ND:YAG, Alexandrite, Pulsed-Dye), Multiplatform), Application (Acne, Scars, Tattoo Removal, Varicose Veins), End User (Hospitals, Medical Spa, Private Clinics) – Forecasts To 2021” analyzes and studies the Key market drivers, opportunities, Trends, Regional Outlook, Market Segmentation and challenges in the developing nations. 

The global Aesthetic/Cosmetic Lasers Market is anticipated to extent USD 1,132.7 million by 2021 from USD 697.6 million in 2016, growing at a CAGR of 10.2% during the forecast period.

read more>

Luxury Woodhouse Day Spa coming to Aertson Midtown – The Nashville area’s second The Woodhouse Day Spa will open by this summer at the Aertson Midtown mixed-use development that’s nearing completion at 21st and Broadway near Vanderbilt University’s campus.

Planned next to the new boutique Kimpton Aerston Hotel, the more than 4,000-square-foot luxury spa will feature more than 70 spa services and a wellness sanctuary. It will also include 10 treatment rooms, a hydro therapy room and a retail lobby.

The Nashville area’s first Woodhouse Day Spa opened in 2008 in Franklin.

“Following great success at our Franklin location, we look forward to filling the evident void in this market,” said Calina Burns, regional director for Tennessee and franchise owner of The Woodhouse Day Spa in Franklin and Chattanooga.

Cut, Color and Cabernet: Alcohol in Your Salon or Spa

A glass of champagne is a nice treat to help your clients relax, but it can also cause problems. Here’s what you should consider before serving your customers!

Is It Legal?

prohibitBeginning in 2017, California now exempts salons and spas from obtaining state liquor licenses before serving alcohol to their customers. This means you can serve complimentary beer or wine to customers over the age of 21 during business hours, as long as you don’t charge extra for the drinks. For more information and requirements, you can view the new law HERE.

For salons and spas outside of California, the legality of serving alcohol to your customers can get a bit murky. Some state, county and city laws outright ban offering alcohol to your customers, while others may require that you obtain a liquor license first. So before offering your clients any bubbly, make sure to check with your state and local licensing authorities. To find out more, NAILS Magazine has compiled a list of government offices and telephone numbers for each state, which you can view by clicking HERE.

Should Your Salon or Spa Serve Alcohol?

Once you determine whether you CAN serve alcohol to your clients, you need to determine whether you SHOULD serve alcohol to your clients by considering pros and cons like the following: 


pros of alcohol in your salon or spa-Offering Perks: With intense competition, clients are being wooed by special perks and freebies that offer more bang for their buck. Offering a complimentary glass of champagne or sangria could set you apart from your competitors.

-Relaxed Clients: Serving alcohol can provide a relaxing ambiance where people can unwind and relax, making for an inviting environment at your salon or spa. Better yet, research shows that clients who drink are likely to spend more money on products, services and even tips!

-Loyalty: Studies show that clients are more loyal to service providers with whom they have made a personal connection. With complimentary alcohol, clients are more likely to engage in conversation and relay personal stories to your stylists. This creates bonds that may increase the client’s loyalty to your business.


cons of alcohol in your salon or spa-Wellness: For years, many spas have been trending towards health and wellness, focusing on toxin removal and revitalization services. Serving alcohol at these spas would not only be counterintuitive, but you could also lose legitimacy as an expert in your field and alienate your clients.

-Kids: Alcohol and children don’t mix. If your salon or spa has a kid friendly policy, you may want to think twice about serving your customers.

-Liability: It’s not fun to talk about accidents and lawsuits, but alcohol can increase your risk of slip and falls, over-served/drunk-driving clients, etc. Your insurance rates may also be affected by your decision to serve alcohol to your customers.

Before You Serve:

-Have a discussion with your insurance agent about alcohol liability.

-Develop an alcohol training program with your staff and have a policy in place about serving customers.

-Set up a formal system to track distribution of your alcohol and keep tight inventory controls.

-If your business is in an area with confusing alcohol laws/regulations, try to get your approval in writing to avoid misunderstandings.

-Be prepared for a background check if you need to apply for a liquor license.

ProSolutions Software

ProSolutions Software

Salon | Spa | Resort

Chakra 1 – Mud Tea Party Collection

Mud Tea Party Collection

Chakra 1, also known as the Root Chakra, handles your foundation and feeling of being grounded and secure. This is the connection between you and Mother Earth. The Root Chakra is located at the base of the spine and the tailbone.

Soap: Leaves your skin feeling silky soft and hydrated.

Airmist: To strengthen your Root Chakra, use this beautiful and delicate blend to enhance your own sense of being grounded in your life. Shake well and spray.

Essential Oil: Sit in and enjoy nature. Put in diffusers, a few drops on a tissue, 8 drops in bathwater, or 20 drops in your favorite lotion or oil.

Hand & Body Cream: Moisturize your hands and body with this beautifully crafted cream infused with  delightful blends of 100% pure essential oils. 

From Blending Babes

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Hydra 3Ha™ Hydration Range from Sothys

Sothys Hydra 3Ha


Hydra 3Ha™ Hydration Range

Intensive Hydrating Serum

Sothys Hydra 3Ha Hyaluronic Acid Intensive Hydrating Serum is a light and airy formula that will restore skins moisture. This serum will protect the epidermal layer of the skin that helps with regeneration of new skin. It also contains a botanical complex that will help improve the communication between the dermis and epidermis.

Sothys Hydra 3Ha Hyaluronic Acid Intensive Hydrating Serum can be applied to any skin type to give it an extra boost of hydration, moisture and protection. It will restore the skins elasticity with ever application, preserving the skins youthfulness and giving skin a rejuvenated feeling.

Hydrating Cream/Gel

Sothys Hydra 3Ha Hyaluronic Acid Hydrating Cream keeps the skin moisturized day after day. This cream will transform skin into a youthful, glowing appearance with the help of 1055 Boletus Extract. Moisture is held in with a protective barrier on top to keep skin at its best.

Sothys Hydra 3Ha Hyaluronic Acid Hydrating Cream should be applied to any skin type that’s looking for a little extra boost. It should be applied twice a day to both the face and neck for full coverage and moisture.

Hydra-Smoothing Mask

Sothys Hydra Smoothing Mask is a creamy formula that will coat skin with a soft, relaxing scent of flowers and water. It provides skin with an intense amount of moisture to restore any moisture lost. It also contains ingredients that help lock in moisture and create a protective barrier over the skin.

Sothys Hydra Smoothing Mask should be used on any skin that is lacking moisture or would like extra softness. This mask is gentle enough to use on any skin 1 to 2 times a week. In as little as 15 minutes skin will be transformed into a glowing, youthful complexion.

From Sothys

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Starting a Salon Business: The Ultimate Guide

From Booker – 

Starting up a salon can be a rewarding experience, but a daunting one if you’re new to the business niche. Here are 8 simple, clear steps on how to start your own salon business and follow your entrepreneurial goals. 

Step One: Draw up a clear, concise picture of what you want your business to look like

It is vital to have a crystal-clear picture of what you’re ultimately aiming for. As Stephen R. Covey says in his best seller The 7 Habits of Highly Effective People, “always start with the end in mind.”

Some questions to ask yourself:

  • “What services do I want my salon to offer?”

There are several different types of salons; for example: hairdressers’ and hairstylists’ shops, nail salons, beauty spas, make-over and make-up salons, etc. There is also a variety of services you can offer, such as acupuncture, reflexology, beauty product sales, etc.

  • “What type of clientele do I want to reach out to?”

Define your market. Do you imagine your future customers as being elite and affluent? Or a lesser-served broader community? Are you aiming towards a certain niche, such as seniors, children, or bridal parties?

  • “In what way do I want my salon to stand out above the rest?”

Of course, you aim for excellence in all areas. But if your salon stands out for one particular thing above all, it will be more easily remembered by your customers. Do you want your customers to remember your salon as the one with the fantastic hair-do’s? The incredibly welcoming and friendly customer service? The refreshingly relaxing atmosphere? Create a vision of what you want your business to be remembered by.

Step Two: Identify your financial means

The cost of starting up your own salon can vary from anything between $2,000 to $30,000, depending on your vision, your goals, and your clientele. Of course, there is a world of difference between purchasing a few pieces of equipment and setting yourself up in a spare room in your home (be aware of local zoning restrictions, however), and renting a space in a shopping mall for a full-blown business.

Assuming that you aim to start a proper shop-front salon business, you may need to look into small business loans to get your feet off the ground.

Step Three: Write up a business plan

A business plan is a concrete, ink-on-paper strategy about where you want your business to go, the identifiable means that you have to get there, and how you’re going to use those means. It breaks up your goals into doable steps, timeframes, and outcomes.

The main parts of a business plan are:

  • Your main goal, or how you want your future business to look in a specific timeframe

For example, by such-and-such a date, you want to be successful by such-and-such measurable criteria (such as a specific amount of income, or a specific number of clients).

  • Your means and tools for reaching your goal

This includes your money, your time, and your efforts, and even your own talents and those of your personnel. It includes marketing strategies that are at your fingertips, such as social media, and marketing strategies that you could implement in the future, such as paid advertisements, banners, and a website.

  • Link your goals with your means.

Brainstorm as to how can you use your means to reach your goals.

  • Outline the steps for using your means to reach your goals.

These should be stated as required actions, such as: “By such-and-such a date, so-and-so will complete this specific action.”

  • Naturally, a business plan involves an honest look at finances.

Use pie charts or graphs to study what money you have, how it could grow, how you want it to grow, how you want to put it back into your business, and why. If you are new to business finances, it may be a good idea to hire an advisor at this point.

Step Four: Learn about and comply with local business regulations:

Look into what is necessary to acquire the proper business licenses and permits. Local government websites are usually a good place to start. Also, a business adviser can help you sort through all the red tape and forms.

Step Five: Choose Your Salon Location:

The location of your business will have a lot to do with your results: the type of clientele you attract and the type of money you end up making. Here are some considerations to keep in mind when searching for the right location for your salon:

  • Make sure that your customers have sufficient parking space and that the building is easily visual and accessible from the near-by roads.
  • Most small business salons require between 1,000 to 2,000 square feet of space.
  • Buying or renting a location that has already been used by a previous salon has its pros and cons. Pros are: the plumbing, electricity, stations, reception and waiting areas, etc. may already be in place. Cons can be that a potentially poor reputation of the previous salon may carry over. Check out the reasons why the previous salon is moving or shutting down and make sure they won’t affect your own success.
  • Your location will need four separate areas: reception, shampooing, service, and storage / employee area. Devote about 50% of the shop to service, 20% to reception and product sales, 10% to shampooing, and 20% to storage and employee lunch / break / meeting room / facilities.

Step Six: Purchase the salon furniture and tools of the trade.

What you buy will depend on the type of services you plan to offer. How much you buy will depend on the size of your building.

Break down your building into the four separate areas mentioned above and identify what you will need for each.

  • Reception and retail: you will need a welcoming desk, office equipment, waiting area chairs, and any products that you want to sell.
  • Shampooing: you will need a shampoo unit.
  • Services: you will need full equipment for service stations. If you are offering spa services, you will need beauty beds, massage tables, etc.
  • Storage / Employee Area: you will need basic furnishings such as tables, chairs, office supplies, etc.

Step Seven: Hire the right personnel for your salon.

The various roles of salon personnel are:

  • Owner (you)
  • Manager
  • Hairstylists / Cosmetologists
  • Receptionist
  • Aesthetician
  • Massage Therapist

Remember that some localities require that a person be certified before performing certain functions, such as massage therapy or hair removal services.

Step Eight: Advertise, Advertise, Advertise

Let the world know you’re out there.

Social media provides an affordable but very effective method of getting your brand out to the public. Make the most of Facebook, Snapshot, Instagram, Twitter, and Tumblr to reach your target market.

Having your own website nowadays is practically a “must”. Imagine if you could give your business card to absolutely anyone who was looking for your particular service. That is effectively what having a website is like.

Word-of-mouth is the oldest, but still remains the most effective way of growing your brand-name. Have loyalty programs, sharing programs, rewards programs, etc. to encourage your customers to bring in their friends and family. 

Sarah Marshall

Sarah Marshall

Sarah is the Marketing Manager of Salon Supply Australia

Sarah is the Marketing Manager of Salon Supply Australia, a salon furniture and supplies business catering to hairdressers, beauty salons, barbershops and wholesalers.

See more from Booker and Sarah here!

booker logo

Best New Product Award Winners Announced at NY NOW Winter 2017 Market

NEW YORK, NY — Winners of the “Best New Product” Awards and “Best Exclusive Launch” Award for 2017 were announced at NY NOW®, the Market for Home, Lifestyle + Gift. Each of the winning companies stood out among hundreds of entries that showcased the leading trends in home, lifestyle and gift. 

NY NOW’s “Best New Product” Awards
NY NOW’s “Best New Product” Awards recognize and celebrate the extraordinary product offerings from exhibitors across the market! Hundreds of exhibitors entered the awards and one winner was chosen from each of the ten sections within the HOME, LIFESTYLE and HANDMADE Collections on display in the Jacob K. Javits Convention Center, including the Accent on Design® section, which was added to the program for the first time this market.

“This year’s ‘Best New Product’ Awards winners are all incredible examples of this year’s hottest trends and truly set the bar for design in a variety of categories,” said Scott Kramer, NY NOW Co-Director and Vice President, Emerald Expositions. “NY NOW is the destination for the most innovative brands that are combining design and functionality and our panel of expert judges certainly had a wealth of options to consider before naming this year’s winners.”

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RevitaLash® Advanced

RevitaLash Advanced

RevitaLash® Advanced

Eyelash Conditioner (Not Available In CA)

Our #1 selling , award-winning formula. Enhances lashes and protects against breakage while improving flexibility & shine for more dramatic lashes.

Concentrated Formula. One-Stroke Application.

Curl Effect® helps naturally lift and curl the eyelashes.

Proprietary blend of scientifically-advanced technology and natural botanicals join in concert to protect against breakage and brittleness. Improve flexibility, moisture, and shine for more dramatic-looking eyelashes.

Daily use provides immediate conditioning benefits, leading to healthier-looking, more luxurious lashes.

From RevitaLash

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EyeRenew from Pevonia

Pevonia EyeRevive

EyeRenew from Pevonia

This potent EyeAwaken Complex is supercharged with:

• Plankton extract, derived from the Spanish volcanic island of Tenerife in the Canary archipelago with an eco-system rich with a diversity of marine micro-organisms. Clinically proven to increase collagen and elastin synthesis, it reduces fluid leakage from capillaries and the formation of AGEs (Advanced Glycation End-products). It also increases the degradation of bilirubin and biliverdin boostings microcirculation for enhanced oxygen and nutrient delivery to the skin.

• Marine Collagen protein and Silanetriol unite to deliver superior skin plumping, firming and de- aging benefits.

• Hyaluronic Acid infuses the skin with utmost hydration and all day luminosity, repair and protection.

• Natural iron oxide light reflecting pigments that brighten, conceal and smooth for a flawless, more youthful-looking eye zone.

From Pevonia

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Being Seen! Jane iredale featured in Eyelash Magazine!

It’s so cool seeing our sponsors being showcased in the media!  Here is another great feature for jane iredale!!

Excited to share a beautiful profile piece on Jane Iredale in the January/February issue of Eyelash Magazine (Circulation: 71,630). The article titled, “Mineral Mastermind” begins by detailing Jane’s career change from New York-based casting director to mineral makeup pioneer. The editor then highlights the launch of flagship product, Amazing Base, while bringing a spotlight on Skin Accumax and our overall holistic concept. A quote from Jane detailing her most loved items from the line, PurePressed Base Mineral Foundation and PureLash Lash Extender & Conditioner, is featured along with great product images and a reference to An image of Jane seated at her desk is also included within the piece.

PureLash is also featured in this issue’s Products Picks page which rounds up top beauty picks for lashes. A quote from Tricia Behmardi explaining the difference between lash primers and lash conditioners is featured in the center of the piece.

See more more at

Pevonia Products Used for NHL All Star Commercial

NYC-based celebrity makeup artist, Alexis Frank, mentioned Pevonia®’s Myoxy Caviar® line on Instagram in regards to her latest project with the National Hockey League (NHL). She recently worked with Peter Gordon and Lo Fi films on this NBC Sports NHL All Star Game Commercial and used the following Pevonia products on the actors in the commercial:

 Myoxy-Caviar® Timeless Repair Lotion

 Myoxy-Caviar® Timeless Eye Contour

 Myoxy-Caviar® Timeless Repair Cream

See the commercial here:

Visit Alexis Frank Makeup Artistry:

About Pevonia Botanica:

Pevonia believes the most powerful ingredients in skincare come from the safest source – nature. For nearly three decades, Pevonia has used highly sustainable processes in line with the company’s stance on environmental conservation, tests only on humans, and is the leader in delivering natural skincare solutions to the finest spas and professional aestheticians worldwide. Pevonia is coveted by celebrities, influencers and media and continuously innovates by delivering outstanding skin solutions that restore, rejuvenate, and revitalize all skin types.

Hand and Stone spa franchise comes to Middletown – Everyone needs a day to kick back and relax, and now with the opening of Hand and Stone Spa in Middletown, residents have one more option to choose from.

Franchisee Diana Simons opened her first Hand and Stone Spa location in Bear over two years ago, and after repeated client requests for a Middletown location, Simons has now brought her services to the M.O.T area, situating her spa at 401 South Ridge Avenue.


“We are the only franchise that offers facials, massages and hair removal,” Simons said. “The location in Bear was doing great, but we had a lot of clients that were driving from Middletown, Dover, and even farther than that, which is why we opened our second location.”

Simons noted that the Bear location reached 1000 members in under 18 months, and that she has similar expectations for the new Middletown location.

“I expect Middletown to accumulate the same number of memberships as Bear,” Simons said. “Just because there is a demand for ours services. There is just nobody around here that does what we do in this environment.”

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What’s Trending: Healthy Nail Salons

Federal Grant Money Is Giving California Nail Salons A Healthy Makeover In 2017

What is the Healthy Nail Salon movement?

The California Healthy Nail Salon Collaborative was established in 2005 out of a growing concern for the health, safety and rights of nail salon and cosmetology workers, owners, and students. In 2016, California passed a law promoting the Collaborative’s recognition program that rewards salons for protecting estheticians and clients from exposure to toxic chemicals.

To gain recognition, the program has 9 requirements that focus on protecting the health of the workforce and creating a safer environment for clients:

  1. Use nail polishes without the toxic-trio: dibutyl phthalate (DBP), toluene, and formaldehyde.
  2. nontoxicSafer nail polish removers without ethyl or butyl acetate, such as acetone.
  3. Avoid using nail polish thinners. Use those without toluene and methyl ethyl ketone.
  4. All nail salon staff should wear nitrile gloves when using nail products.
  5. Ventilate the salon. Designate a specific area for artificial nail services.
  6. Install a mechanical ventilation unit within 1 year of entering the program.
  7. Train all salon nail staff (payroll & on contract).
  8. Commit to adopting safer nail products.
  9. Do not allow customers to bring in products unless they meet program criteria.


What do customers think of the healthy movement?

Customers have expressed support for programs that recognize salons for using safer and healthier practices. According to surveys of over 1,000 people:

  • 59% were not aware of toxic chemicals in nails salon products;
  • 96% were more likely to request healthier, safer products;
  • 95% were willing to pay at least a dollar for healthy services, and 56% were willing to pay $3 or more;
  • 94% were more likely to go to a salon that was formally recognized for using safer products and practices.


How can you join the movement?

Last month, the EPA provided a $120,000 grant to the CA Healthy Nail Collaborative to launch a microloan program that will help moveexisting salons install indoor air ventilation equipment, purchase less toxic nail polish, and provide training for nail salon workers.

If you’re a salon in California interested in “going green,” there’s no better time than now! You can learn more about the Collaborative by clicking HERE.  

Matt Wiggins

Matt Wiggins

VP of Sales at ProSolutions Software

With over 20 years experience in the beauty industry, Matt teaches classes to salon and spa owners on business topics including branding, management, marketing and advertising.

Rose Toning Lotion from BABOR

Rose Toning Lotion

Moisturizing facial toner with rose extract

It leaves the skin looking refreshed, clarified and beautifully radiant.  This face tonic contains natural rose extract and a detoxifying extract of agrimonia eupatoria, which is exclusive to BABOR. Allantoin, bisabolol and panthenol calm and relax the skin.


click here for more

Red Carpet Ready

Stars shine every year on the red carpet with the help of their beauty teams and you can too! Here’s ‘A-list’ of tips & tricks to get & keep your Red Carpet Glow. Read on for your Epicuren® insider secrets that only Hollywood mavens have known about until now!



tropical lave



Allow sustainable bamboo micro-crystals and natural extracts, fused together, to form a professional-strength scrub, to polish your skin’s foundation. This luxurious exfoliant leaves skin appearing silky-smooth & flawlessly refined, perfectly prepped to build your Hollywood look.


Micro-Derm Ultra-Refining Scrub

enhanced with polishing bamboo micro-crystals



Combat free radicals, chronic inflammation, & dehydration: 3 major causes of aging while protecting your skin from their visibly damaging effects with this paramount in age-fighting serums. Cutting-edge antioxidants are combined with skin-rescuing technologies to help you prevent the visible signs of aging before they begin. Keep your skin looking & acting youthful & have everyone thinking you had your own ‘glam squad’ fawning over you.


ORAC Age-Protect Serum

enhanced with skin plumping Trehalose


tropical lave

tropical lave



Colostrum Cream precisely moisturizes your skin & acts as a ‘super moisture’ restorer. Especially hydrating, this silky cream will keep your skin dewy & supple giving you that ‘A-list’ glow sought after by EVERY Hollywood Maven.


Colostrum Cream

enhanced with nourishing organic Colostrum

Heather Linberg

Heather Linberg

Epicuren®’s Skincare Specialist

Heather is a lover of all things health, wellness, and beauty! A leading industry expert, she has been sharing her passion for creative health and beauty solutions for over 10 years. Her extensive knowledge of wellness and skincare has made her an invaluable resource to an impressive list of beauty editors, celebrity makeup artists, and red carpet A-listers! You can contact her at

To offer Epicuren Discovery® in your spa, contact |

For International Inquiries, contact |

Read more at the Epicuren blog here>

The Green Spa Network Adds New Board Members

Atlanta, GA (January 17, 2017) The Green Spa Network (GSN) has expanded its board of directors to include Adar Venyige, Director of Sales, VB Cosmetics, Inc. and Amber Marie Beard, Vice President Sustainability, Six Senses Hotels Resorts Spas.

After receiving his degree in Hotel and Restaurant Management from the University of Nevada at Las Vegas, Mr. Venyige has pursued a wide range of entrepreneurial endeavors. Most recently, he has entered the Spa and Wellness industry working with Dazzle Dry Nail Lacquer to bring a revolutionary sustainable nail product to market.

Ms. Beard is a veteran sustainability professional having spent 11 years working globally through sustainable architecture, construction, development, real estate investment, private equity and now hospitality with leading luxury hotel, resort and spa brand, Six Senses.

“Both Adar and Amber bring fresh enthusiasm for the pursuit of a sustainable future to the GSN Board”, says Karen Short, GSN Board President and SVP of Sales and Marketing for Universal Companies. “Adding direct experience in implementing sustainability initiatives in the product realm and corporate setting to our team supports GSN’s position as a thought leader in promoting sustainability through vitality.”

GSN also lauds the steadfast dedication of two senior board members who concluded their terms last year. Lisa Jacobs, Senior Consultant with Blu Spas Inc. plans to remain active moving into an Emeritus role after 6+ years on the board and Brian Paris, Vice President Sales, Earthlite & Living Earth Crafts continues to serve on committees after his generous service over 4 years.

About Green Spa Network:

GSN is a non-profit trade association dedicated to promoting sustainability in and through the spa and wellness industry. Their mission is to promote the vital connections between personal wellbeing, economic sustainability and the health of our planet. Through networking, education, and best practices developed with its membership of the nation’s most innovative green spas, GSN is setting the standard for social and environmental sustainability in the industry.

Contact: Jessica Gilden | Business Manager | 800-275-3045 |

Being Seen! jane iredale featured in American Spa, Natural Solutions, and Beauty Launchpad!

We love seeing our sponsors featured in the media!  Check out the latest showcases for jane iredale!

·         For the TENTH time, jane iredale – THE SKIN CARE MAKEUP has been voted “Favorite Cosmetics Line” by the readers of American Spa magazine. This is a remarkable achievement!

·         Natural Solutions magazine has awarded PureMoist Lipstick and Liquid Minerals Foundation with a 2016 Beauty with a Conscience Award. Both products are highlighted within the “Cosmetics” category for their outstanding performance in long-wear and hydration.

·         Beauty Launchpad awarded jane iredale Active Light Under-Eye Concealer in the December issue as a 2016 Reader’s Choice winner in the “Makeup/Concealer” category.  

See more at

Skin Care Resolutions for Beautiful Skin

The New Year is here and it’s the perfect time to reflect on the year that is ending; what went well, what didn’t go so well and what changes can be made or improved on. It’s like getting a do over, let’s try this again.

This year make taking care of yourself your first priority. Life gets busy and job, family, spouses, friends all want a piece of us and it can be overwhelming. We can get lost in the mix.  Many people try changing diets or activity for the new year; and those are important but let’s get a little more personal.

What is your routine? Don’t have one? Let’s start simple. Commit to a good cleanser, toner and moisturizer every morning and evening. Simple but doable. Do that for a month then re-evaluate your skin.

Already doing that? Gold star! Let’s dig a little deeper into your skin care routine by evaluating what’s happening with your skin. Is it dry, oily,  blotchy or dull looking? Find products that fit your needs. Add a serum into your morning and night routine that focuses on anti aging or breakouts or reducing red skin.

Visiting a local spa is great way to start off the new year. It’s relaxing after the hectic holidays and the aesthetician can be helpful in guiding you towards your perfect skin care routines and products. Beautiful skin makes us feel more confident. Make your skin care a focus in 2017!

Amber Products

Amber Products

See more at the Amber Products blog


International Light Association comes to North America for the first time in Six Years

Pioneers in the field of Light and Color from Across the Globe Share Latest Discoveries at 14th Annual ILA Conference: The Power of Light

Fort Lauderdale, FL (January 19, 2017)—The International Light Association (ILA) is pleased to announce their annual conference will take place April 30 to May 3 at the Bahia Mar Fort Lauderdale Beach Hotel in Florida. Hosted in North America for the first time in six years, the ILA Conference: “The Power of Light,” will feature presentations from 17 of the most renowned light therapists and researchers from across North America, Europe and Asia.

The presentations will touch on a wide variety of topics on light and color therapy, including light-based acupuncture and acupressure, as well as the health risks associated with new lighting technologies (such as LEDs). The conference will also feature Light-in-action workshops, an interactive marketplace and fun cultural events.

“I look forward to learning about the latest discoveries in the field of color light therapy and how to apply them to improve the body’s ability to self-heal and induce deep relaxation,” says conference attendee Ronel Corbin, DOM – Owner and Clinical Director of Healing Elephant Acupuncture & Wellness Clinic. “An impressive selection of international speakers brings a level of authenticity to the use of color light therapy that has been lacking in the Wellness Industry in the U.S.”

The event’s Platinum Sponsor is PhotonWave —a light machine used for detoxification of body and mind. Ms. Corbin and ILA Conference Coordinator Vanessa Cisneros, L.Ac. have integrated the PhotonWave in their Florida acupuncture practice. Leona Vermeire, a therapist from Belgium, will demonstrate the PhotonWave in a workshop and discuss how the use of light therapy through the eyes boosts the immune system and uplifts emotions.
“The purpose of the conference is to educate a wide variety of professionals and individuals on the latest treatments, techniques and technologies to promote health, enhance performance, and raise consciousness,” says Cisneros. “A wide range of attendees includes therapists, acupuncturists, bodyworkers, energy healers, psychologists and medical doctors who use light and color to treat a great variety of conditions. A common application is to reduce stress, which is a major cause of chronic disease.”

Noted speakers at this year’s conference include Dr. Detlef Schikora (Germany), creator of the Laserneedle technique; Esogetic Colorpuncture principal Manohar Croke (USA); Dee Ann Newbold (USA), a recent keynote at the 2nd Annual World Congress of High-Tech Acupuncture and Integrative Medicine in Hangzhou, China; and Dr. Pascal Vidal (France) who, together with Dr. Pierre Magnin has taken Nogier auricular acupuncture to new heights.

Masako Shimizu from Japan will demonstrate the Lightwave Tuning System based on the work of Dr. Hiroyuki Harada, a physician whose insights come from medical qi gong. Additional topics include the epigenetics of the built environment, optimum lighting in hospitals for interventions and recovery, countering e‑pollution, cleansing blood with the use of ultra violet light, light in psychotherapy and consciousness.

About The International Light Association

The International Light Association was founded at the 2003 Light Medicine Conference in Antwerp, Belgium. Today the ILA is a diverse group of individuals interested in the use of light and color for health and wellbeing. ILA members have a common desire to share knowledge, skills and passions; learn about and apply the latest theories, techniques and technologies in light and color; promote health, enhance performance and raise consciousness. The ILA mission is to share and disseminate information; educate, initiate and promote research; and create an open-hearted, broad-minded and integrative community in the field of Light. The ILA Annual Conference is held in different locations around the globe, the latest one having taken place in Vienna, Austria, in 2016.

*Media and Product Sponsorships are available


Conference Contact:

Vanessa Cisneros, L.Ac, Conference Coordinator

International Light Association

Tel: 786-592-0105

Media Contact:

Nancy Griffin, Principal

Contento Marketing



Supra 11 Function Machine

We are happy to feature this great equipment machine for our Sponsor Spa & Equipment!

Supra Skin Care Spa Facial Multi Function Unit 11 in 1 with Microdermabrasion

  1. Diamond Microdermabrasion – The diamond microdermabrasion (crystal-free) system replaces the micro-crystal flow with a diamond tip wand. Areas closer to the eyes and mouth can be abraded more accurately with diamond abrasion (no risk of stray crystals causing damage or being ingested). Provides a Non-Surgical skin resurfacing procedure by using sterile diamond heads to peel and rub off the dead cells at the top skin layer followed by vacuuming/suction removing particles along with any dirt and dead skin. This procedure removes skin debris, scars, blemishes, wrinkles and uneven pigmentation of the skin. Moderate usage of diamond dermabrasion accompanied with skin products that penetrate through the top skin layer and reach the dermis level help to replenish natural nutrients and restore cell activity promoting healthy skin.
  2. Vacuum – Allows a deep cleansing of the skin, brings skins impurities to the surface, aiding in easy extractions.
    Benefits: Deep pore cleansing of the skin.
  3. Spray – Cools and Soothes the skin. Aiding in absorption into the dermis.
    Benefits: Aids products into skin, providing deep moisture and product benefits.
  4. High Frequency – Stimulates circulation of the blood, increases glandular activity, aids in elimination and absorption, increase metabolism, germicidal action, generates heat inside the tissue and aids in deeper penetration of products into the skin.
    Benefits: To aid in the treatment of acne, kills bacteria and possible skin infections.
  5. Facial Brush – Rotating brushing system, includes a variety of attachments for different purposes. Lightweight for easy to handle, quiet and convenient for shaft hook-up to allow easy access.
    Benefits: Relax and enjoy the soft massage while the brush deep cleanses into pores to remove any dirt and debris.
  6. Magnifying Lamp – Magnifying lamp consists of optical lens and soft light of cold lamp tube. It can make observation cleaner, so acne and dark spots are more easily to be found. It is very suitable treatments and skin analysis.
  7. Facial Ozone Steamer – Moistens and cleanses skin. Steam causes pores to expand and stimulates blood circulation. Comes with an adjustable extension arm that will allow a broader facial steam. Unit Includes a timer, and Alarm Settings.
    Benefits: Moisten and cleanses the skin. Steam causes pores to expand and stimulates blood circulation. The ozone variety of steam is also capable of increasing cell oxygenation.
  8. Galvanic/Microcurrent – applies the principle of negative and positive current pulling. Cooperating with nutritional solution of anion and Cat-ion to introduce nutrition into skin and harmonize skin degree of acid and alkali. And also to accelerate blood circulation.
    Benefits: Utilizes sonic vibrations to reduce lines, leaving the skin firm and smooth. Features intensity control.s.
  9. Towel / Tool Basins – convenient and easy storage of your implements, tools and towels
  10. Aroma Therapy
  11. Ultrasonic: Acoustic vibrations which stimulate the skin tissue and improves cell membrane and causes collagen regeneration. Reduces wrinkles and fine lines that for younger looking and feeling skin. Ultrasonic also generates frictional heat which accelerates blood circulation and helps muscles to relax and decompose cellulite and deeper product penetration into the skin.

Check out more here>

spa and equipment

Fitness In a Pinch

Tiltus Headus Too Muchas – Correcting forward head posture

Our society is a forward leaning one. We bend forward to work on our computers, check our cell phones, read and write, It isn’t long before our muscles begin to support this position which can lead to pain in the upper and lower back. Often we think rubbing and working on the back is the solution, when in reality we need to focus our efforts on opening the front of our body which has become contracted. One easy thing to do is to stand up occasionally and stretch backwards.

Watch this video for another tip by Eric Stephenson, Co-owner of imassage, Inc.

About Debra K

Debra K., the Natural Health Explorer, is on a mission to inspire our nation’s health transformation. As the host of award-winning The Journey into Wellbeing television show airing on PBS, Debra uncovers the secrets to living a high-energy, vibrant life. You can watch her latest show, Senior Moments online at

You can find Debra on Facebook at Journey into Wellbeing with Debra K or contact her directly at

Pevonia Gifts NFL Players Its New Men’s Skincare Collection!

(Daytona Beach, FL- January 2017) Phil Villapiano, former NFL linebacker for the Oakland Raiders [#41], and member of the Super Bowl XI winning team was thrilled to receive his Pevonia® Touchdown Gift Set! Villapiano loved the feel of his Collagen Boost Face Balm and Eye Contour, and enjoyed the smooth feel of his Aqua-Gel Foaming Cleanser while shaving.

In honor of the upcoming Super Bowl, Pevonia® arranged Touchdown Gift Sets to select National Football League (NFL) Players. Each player received the following Pevonia® Men’s Line Products:

 Aqua-Gel Foaming Cleanser For Him

 Collagen Boost Eye Contour For Him

 Collagen Boost Face Balm For Him

Pevonia NFL pack          

About Pevonia Botanica:

Pevonia believes the most powerful ingredients in skincare come from the safest source – nature. For nearly three decades, Pevonia has used highly sustainable processes in line with the company’s stance on environmental conservation, tests only on humans, and is the leader in delivering natural skincare solutions to the finest spas and professional aestheticians worldwide. Pevonia is coveted by celebrities, influencers and media and continuously innovates by delivering outstanding skin solutions that restore, rejuvenate, and revitalize all skin types.

For more information, please contact: Amber Marcoux

Tel: 386-239-8980 Ext. 212, Email:

Esthechoc – The world’s first clinically validated age-defying chocolate!

Esthechoc Great Spa Product

Esthechoc.  The world’s first nutricosmetic with a strong, scientifically proven impact on the metabolism of aging skin.

  • Pioneered and studied by scientists in Cambridge

  • Science-backed skin indulgence

  • Engineered to regain skin health in just weeks

  • Developed to slow down the overall aging process

  • Achieved by taking one small esthechoc a day!

From esthechoc

Click here for more

Late Winter Lifestyle Pitfalls and How to Avoid Them

The Earth element in Chinese medicine corresponds to what we might think of as the ending of each season and is related to the concept of transformation. Although the Earth element is often associated with late Summer or Indian Summer, it also occurs in late Winter, late Spring and late Fall. 

In other words, as the end of each of the traditional four seasons approaches, the “heavenly” (cosmic) seasonal energy goes back to the Earth for transformation into the energy of the next season.

According to Chinese medicine,

“…its influence manifests for 18 days at the end of each of the four seasons and it does not pertain to any season of its own…” – The Classic of Categories (1624) by Zhang Jie Bin.

Earth is not unlike the center of the compass. It is a pivot point, so to speak, around which the four seasons and the other four elements spin. But, occurring four times a year for 18 days each, these periods totaling 72 days and which bear similar characteristics are referred to as the Earth energetic season or fifth season of traditional Chinese medicine (TCM).

The next Earth energetic period is from January 18 to February 4. An Earth imbalance creates any one of the following group of conditions affecting the skin:

  • blemishes
  • toxicity
  • acne
  • psoriasis
  • enlarged pores and
  • lymph circulation problems.

PHYTO5 has created a very specific skin and hair care line designed to help address these imbalances.

Unlike Wood and Fire elements in TCM defined by a rising and peaking yang, and unlike Metal and Water elements with a rising and peaking yin, Earth represents a balance between yin and yang energies. As such, the Earth element represents warm, stable, grounded, loving, emotional characteristics. It is nurturing, comforting, calm, solid and stable. Earth is all about family, community and gathering, eating now and gathering, collecting, holding and storing for later.

Earth energy type people are sentimental and maintain their attachments to other people, things, and places. Earth types tend to savor the sweetness of life and being human and they find enjoyment in all the comforts and pleasures of life. But, as with each element, Earth types can become imbalanced and demonstrate physical and emotional challenges.

According to TCM, Earth is about ingestion and absorption, not just of food but of ideas and emotions. An Earth element imbalance in the body is the result of ingesting too much, or its opposite–stagnation, the slowing down of chi energy flow in the body, or an outright inability to consume or subsequently digest ideas, emotions, or food.

Earth types are thoughtful but can worry too much. They can feel sympathy, deeply allowing them to feel connected to others, but these same emotions taken too far can cause them to feel stuck, unable to act or think clearly, with an over-dependence on others for their opinions, judgment and advice.

Earth types are quite good at maintaining family and friend relationships. They love situations that require them to work with others. They enjoy teamwork and collaborative work environments.

Well-balanced Earth people usually have a healthy complexion, soft facial features, sturdy and balanced body frame, exhibiting an earthiness to their appearance.

The organs most closely associated with Earth are the spleen and the stomach and the digestive system as a whole. The Discussion of Prescriptions from the Golden Chest (c. AD 220) by Zhang Zhong Jing says:

“During the last period of each season, the Spleen is strong enough to resist pathogenic factors.”

Earth also has influence over the pancreas, the large muscles of the body on the upper arms and lower legs, the abdomen, the middle back, the lymph system and the diaphragm. Of course, proper lymph circulation is important in keeping a strong immune system and a healthy complexion.

The Earth periods are the best time to address Earth conditions. They are also the times when Earth energy can make existing Earth imbalance in people worse, therefore balancing Earth energy during the Earth periods with Earth treatments and products is highly recommended, particularly for Earth type people.

Maciocia, Giovanni. The Foundations of Chinese Medicine: A Comprehensive Text. Edinburgh: Elsevier, 2015. Print.

Bridges, Lillian. Face Reading in Chinese Medicine. Edinburgh: Churchill Livingstone/Elsevier, 2012. Print.

See more on the PHYTO5 blog



Review: Park Hyatt Dubai’s Amara Spa – 

Despite its entrance being beside the busy Creekside intersection, the Park Hyatt is supremely quiet and calm. Surrounded by water or the lush greens of a golf course, the Amara Spa is more peaceful still. Set in the middle of a sea of private courtyards, the staff put a lot into ensuring every guest gets exactly what they want.

Mention you are a little tired, for example, and you’ll be recommended to try on of Amara’s signature massages – meant to energise, clarify and revive.

If luxury is about the details, then Amara Spa gets it right. The massage bed and plush pillows are a dream, as are the spa’s blend of signature aromatherapy oils – a sumptuous blend of frankincense, amber and sandalwood, a heady mixture that softens the skin and leaves you perfumed with eastern scents.

read more>

What Can Blogging do for Your Medical Spa? – 

Blogging used to be seen as something that only internet people or teenagers did. The thought was “who wants to sit down and read what random people think about things?” Then, slowly but surely, people realized that blogs were more than just online diaries. They were a means of communication between people, and, most importantly, a way for a business to talk with its customers.

Crystal Clear Digital Marketing understands the same theory holds for your medical practice using a blog to communicate with your current, and future patients. You can inform them of the newest breakthroughs in the industry, comment on the best candidates for a certain procedure, and give yourself a place for your true personality to shine.

read more>

5 Ways To Handle Minimum Wage Increases At Your Salon Or Spa

Surviving Minimum Wage Increases

21 states saw minimum wage increases take effect in 2017, not including other increases at the county and local levels. (For a list of current minimum wages, click HERE) With fierce competition, rising brick-and-mortar costs and thin margins, salon and spa owners are particularly sensitive to minimum wage increases. Here are five ways your salon or spa can handle minimum wage increases!

1. Reduce Costs

Before cutting payroll to make your margins, closely examine how you spend money and look for savings in your current costs. Here are a few things to consider:

  • Avoid supplies wastage by using only the amount of supplies necessary to perform treatments correctly, efficiently and expertly.
  • Use salon and spa product suppliers/vendors discounts effectively – make sure you aware of all deals before placing an order!
  • Send automatic SMS appointment reminders and confirmations calls to save time and money on telephone calls and your telephone bill.
  • Keep good control of your inventory and product tracking to avoid small emergency orders that often incur extra delivery charges.
  • Take advantage of your business software features to consolidate your software subscription expenses.

Transcend can help you reduce costs with detailed reporting, extensive inventory tracking, SMS text messaging, free email marketing, no gift card “per swipe” fees, and much more. Make sure to sign up for free training classes to learn more about your software and how it can help you reduce your current costs.

2. Increase Prices and/or Upsell

Increasing prices is the most obvious option for dealing with wage increases, but avoiding them can help you maintain a competitive edge on the competition. However, if raising prices is the only way to keep your business alive, then you have to raise them.

How you increase prices is up to you. Some businesses apply a certain percentage to all services across the board, while others add a few dollars to each service.  You should also consider varying price increases based on customers’ needs. For example, you can keep “The $20 Press and Curl” and other popular, less-expensive services while only increasing the price of more high end services to ensure you don’t drive away more cost-conscious clients.

Also, make sure your employees are trained on how to prescribe product to your customers and the art of upselling services to current clients.  This can help you increase your average service and retail tickets to boost your bottom line.  Transcend’s Fortune Teller can help you project the impact of an increased average ticket sale and just how much you’ll need to absorb the minimum wage increase in your area.

3. Reduce Operating Hours

Take a look at the hours you have employees scheduled and correlate those hours to the wages you’re paying. Do you need employees covering these hours? Do you even need to be open or doing business during some of those hours? Your employees keep your business running profitably, and you want to pay them fairly; but if your budget can’t cover a minimum wage increase, you may need to cut back their hours or your hours of operation.

Another option is to set overtime limits for your employees. Non-exempt employees who work overtime must be paid one-and-a-half times their regular hourly wages. That can add up really quickly if overtime hours are unlimited!

4. Streamline Your Services and Establish a Membership Program

Some beauty and wellness services have terrible margins, or require extensive training and expensive supplies. Take a look at your service offerings and consider cutting underperforming services that can save you on inventory costs or other overhead items.

Also, consider establishing a membership program to help boost your bottom line. With minimum wages increasing, most of your competitors will be increasing their prices. Membership programs can help you offer a discounted rate on services to help you maintain a competitive edge and provide a base income that can help you maintain your current staff.

5. Outsource Your Social Media Marketing

It may seem counterintuitive to spend money as your labor costs increase, but social media marketing is a proven method for increasing sales and patronage to your shop. If you are paying your receptionist or other employees to maintain your social media accounts, you’re likely overpaying and not seeing a return on your investment. Consider outsourcing the day-to-day management of your online accounts by signing up with an online marketing firm like Social Beautify.

Matt Wiggins

Matt Wiggins

VP of Sales at ProSolutions Software

With over 20 years experience in the beauty industry, Matt teaches classes to salon and spa owners on business topics including branding, management, marketing and advertising.

19 Spa Marketing Ideas for 2017. Great start to the New Year!

From Booker –  – As a local spa owner, the multitude of challenges you face day-to-day — keeping clients happy, keeping your masseuses busy, maintaining a high staff morale, ensuring inventory is stocked —never seems to end. However, arguably one of the most challenging aspects to running any successful business is coming up with effective ways to attract new clients.

With the new year starting, you now have the perfect opportunity to start fresh with your spa marketing ideas.

Below we’ll go through 19 of our most effective spa marketing tips to help your kick off 2017 on a high note!

1. Keep Your Website Updated

Your website is one of the first impressions you’re able to make to a new client, and we all know how important a good first impression can be — especially for a spa. Now’s the time to take stock of your current website and make sure you’re including the following:

a) High resolution photos of your spa, your staff and happy clients (provided they’ve allowed for you to use their picture) enjoying your services. As with your social media pages, it’s important to visually show why clients want to visit your spa.

b) Easily to access information on all your services, pricing, and any specials you may be currently running.

c) The ability to book an appointment easily and seamlessly straight from your website.

2. Post Photos On Your Social Media Pages

If you’re not doing this already, you really need to be. Social media pages give spa owners a free opportunity to promote their business through words and pictures. Stop just telling potential, new clients why they should start coming to your spa. Show them! Take photos of your facilities, show the difference you make in each client’s life — the time and effort you put into making them feel beautiful both inside and out. Make sure you utilize all the big social media sites such as:

a) Facebook

b) Twitter

c) Instagram

Remember, a picture is worth a thousand words.

3. Share Your Promotions on Social Media

Not only do your social media pages represent a good place to share images, but they also are a great channel to get the word out about any specials or promotions going on at the spa. You put time and effort into crafting fun and enticing promotions to help drive clients through the door. So, make sure they get the attention they deserve. Always share ongoing or upcoming promotions on your social pages to get them across a large audience in a small amount of time.

4. Online Directories – Get Your Spa Listed

It’s 2017 now, and you’ll probably find that it’s a little difficult finding those massive phone books. Instead, your clients turn to online directories such as Google My Business and Yelp to connect them with local businesses in their area. In fact, about 88% of clients say they check online reviews on directories before ever stepping foot into a business’ brick-and-mortar. So, if your spa isn’t listed, and/or you haven’t been monitoring your online reviews… start doing so, now!

5. Offer Convenient Booking Methods

Convenience is king. It’s one of the most important things a client will look for when choosing a spa to attend. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients. Think about it — during the majority of your open hours your clients are working. It can be a hassle for them to break away and make that phone call. What’s more convenient for your clients is to give them the ability to book an appointment at your spa, online. This way they can book an appointment when is most convenient for them, and it only takes them a second to do. With the right online booking system, clients have the ability to book an appointment straight from…

a) Your Website

b) Your Online Listing Profiles

c) Your Social Media Pages

Make booking an appointment as quick and painless as possible.

6. Create a Blog Powered By Your Spa

A blog gives you the ability to really show off your spa’s personality and knowledge in the industry. Here you can share your advice on body care and new esthetic trends. A blog is also a good place to give or discuss any product reviews (especially those you sell). Many successful spas utilize blogs as a means for generating extra attention and getting a conversation going their clients… plus it can be a lot of fun!

7. Form Partnerships with Other Local Businesses

As a business owner, sometimes it can feel like you’re marooned all on your own on some desert island. However, it’s important to note that you are never alone. You’re part of the local community and believe it or not there are other business owners who are always there to help. Consider swapping promotional materials with other local businesses you think your clients frequently visit. You can even try to establish exclusive promotions between your spa and another local business in your area. Some smart local businesses for spas to partner up with are…

a) Hair salons

b) Local health foods stores

c) Local gyms

d) Nail spas (if you don’t offer nail services)

8). Create a First-Time Visit Special

Getting new clients to your spa can be as simple as making every client’s first visit special – literally and figuratively. Welcoming first-time clients with some sort of “first-visit special” is the perfect way to warmly open your arms to new clients.

For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential, new clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your spa a try.

9. Offer Last Minute Specials

For times or days that you know are usually slow, it’s a great idea to spice things up with special, daily promotions. Make these promotions an “act fast” item. Set the promotion up during your slow times and blitz it out across your social media pages, website, and email lists. Watch how you can turn a systematically slow time for your spa into a profitable one.

10. Offer Monthly Specials

Every new month comes with the opportunity to freshen things up at your spa. Consider creating a new monthly special at your every month. It doesn’t have to be anything crazy, the point here is just to generate a little buzz, and give clients something to be excited about. Try something like $5 of your next cut during the month of January, or 10% off your first blowout in February. Remember — these don’t have to be anything crazy, just something for clients to appreciate. A little buzz can go a long way in terms of attracting more clients to your spa.

11. Offer New Product Bundles

You can’t always reinvent the wheel. In some instances, to attract more clients, you don’t have to. Maybe you don’t have any new treatments or services this month – and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.

If you’re like most spas, you make a substantial amount of profits from the retail you sell. Consider pairing some products together and creating some product bundles. If you already do this switch some items within each around to get a combination that’s new.

12. Give out Sample Gifts with Purchases

Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.

For clients – Everyone loves getting free stuff. This makes clients feel like you’re treating them to something special and will respond to your generosity with loyal re-bookings.

For you – Giving away samples are the perfect way for you to test out new products with your clients. For example, before ordering a new shampoo in bulk to sell, you just order a few to sample out. If clients enjoy the new product THEN you move forward with stocking your shelves with it. This will help you be smarter with the money you spend on inventory.

13. Create and Distribute Punch Cards to Clients

It can be difficult attracting new clients to your spa, but that’s only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.

Step 1: The way this works is that one visit = one punch. So, first, you want to decide how many punches will equal a reward. Try to make it a ‘clean’ number such as multiples of 5.

Step 2: Once you’ve chosen the number of punches/visits it takes, it’s time to choose what you will reward your clients’ loyalty with. For example it can be something like — $20 off next visit, half off next visit, or maybe even next visit free. Remember — the more compelling your loyalty reward is, the higher chance you’ll have of keeping clients coming back.

Step 3: Hand your punch cards out like candy. A client comes in for a massage? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

14. Start a Referral Program

Start accessing your clients’ network of friends by implementing a referral program. Referral programs are great for encouraging new business. In fact, the New York Times reported in a recent survey that business owners reported about 65% of their new clients were generated through referral programs.

The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: $10 off your next visit, for both you and a friend, if you refer a friend. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

15. Start Up a Monthly Newsletter

Emailing your clients a monthly newsletter is the perfect way for your spa to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

Current positive customer testimonials
Current specials and promotions
Visuals of services, products, and/or happy clients

16. Capitalize on Holidays 

What do you think is more compelling? Bland, generic promotions or fun and interactive themed ones? Themed promotions are a great way to help your spa’s specials to stand-out from the sea of competitor’s promotions. Infusing your promotional ideas with a fun seasonal theme works to make specials you create better resonate with your clients. Some big holidays that are coming up are…

a) Valentine’s Day
b) St. Patrick’s Day
c) Easter
d) Mother’s Day
e) Father’s Day
f) Prom

17. Always Promote Gift Certificates

Especially keeping holidays in mind, gift certificates play an important part to the success of any local spa. Think about it — gift certificates are the perfect gift to give for both you and your clients.

For clients — Gift certificates are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a spa day or one of your products, but doesn’t know what to exactly get (i.e. perfect for husbands for anniversaries).

For you — Gift certificates are guaranteed money for your spa. You’ve already made the purchase, so if clients forget to redeem, your money is already in the bank.

18. Always Be on Top of the Newest Local Trends and Fads

It’s important to know the newest trends in the industry, but it’s almost more important to know what’s hot in your own backyard. As the owner of a spa, it’s important to know the new activity surrounding the spa industry and what new products are being used by your competitors.

19. Keep the Shop Spotless

This may seem like a simple one, but it’s important to note nonetheless. A messy or dirty spa can be a major turn off to clients. Just be sure your spa always has a clean and tidy appearance.

Did you find these spa marketing tips helpful? We hope so! Notice we missed something? Leave a comment below of your best tip!

Aditi Vora

Aditi Vora

Senior Manager of Content at Booker Software

Aditi Vora is a skilled digital marketer with a passion for content marketing and exploring new and fun ways to keep her audience informed and engaged. She’s currently the Senior Manager of Content at Booker Software.

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New med spa legislation proposed after 8News investigation

RICHMOND, Va. (WRIC) — A state lawmaker is calling for new regulations surrounding med spas and laser treatments.

The latest bill comes after an 8News investigation exposed Virginians burned and scarred by botched treatments.

8News exposed that just because the business is called a “med spa” doesn’t mean there is a doctor in house. Investigator Kerri O’Brien found there are no state regulations for med spas using lasers or training requirements for the technicians operating those lasers.

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There are a few staple experiences one expects from a Caribbean getaway: white-sand beaches, warm sun, crystal-clear azure waters and, most importantly, relaxation. From innovative treatments to serene natural surroundings, these spas are some of the best in the Caribbean.

BABOR Spa at AlSol Tiara Cap Cana

BABOR Spa at AlSol Tiara Cap Cana is the Caribbean’s first BABOR Signature Spa. It offers an extensive menu of treatments, from facials and massages to wraps and exfoliating scrubs, which can be enjoyed at any time of the day, sunrise to sunset. Treatments begin with a steam and can be combined with a hot and cold bath followed by a pre-treatment relaxation nap. Elevated treatments are available, such as the body cellular fat burning package and body cellular draining package. The spa offers hydrating cucumber- or pineapple-infused water, fruit and light bites after the luxurious treatments.

The Four Seasons Resort Nevis

The Four Seasons Resort Nevis in Saint Kitts and Nevis, offers a huge spa complex, private and luxurious, with a spacious outdoor relaxation area and herb garden. The spa offers a large menu of treatments including Caribbean Fusion massages with lemongrass and coconut milk, as well as innovative relaxation rituals developed with the Thémaé Spa in Paris.

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Temp Exhibitors Top 600 in Las Vegas Market

More than 600 temporary exhibitors – including nearly 200 who are first-time participants in Las Vegas Market – will be featured in the gift and home décor exhibit areas of the Pavilions when they are open for buyers Jan.22-25.

Market officials said the gift, home, handmade and design categories will occupy Pavilion 1, while an exhibit area labeled Discoveries: The Antique Vintage Marketplace will occupy Pavilion 2.

Officials said exhibit areas in the gift and handmade categories are sold out, while the design, home and discovery areas are significantly larger than previous markets.

“Las Vegas Market continues to experience exceptionally high levels of demand for temporary exhibition space, and we will welcome nearly 200 new and returning companies for the forthcoming winter Market,” said Dorothy Belshaw, president of gift leasing for International Market Centers. “As the nation’s fastest growing gift and home décor market, Las Vegas Market gives buyers an ever-increasing number of resources to surprise and delight their customers.”

Beyond exhibits, the Pavilions will offer retailers a variety of amenities and activities. Schedule highlights follow, with complete details and registration available online at

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3 Minute Grommage For Men from Nelly De Vuyst

Nelly 3 Minute Grommage

Nelly De Vuyst® 3 Minute Gommage For Men is an exfoliating cream suitable for all skin types. It removes all traces of dead cells and impurities that accumulate on the surface of the skin. Regular use helps to reduce the appearance of irregularities and opened pores while improving the aspect of the skin texture for a radiant and healthy complexion. Ideal for preventing ingrown hairs.

Main Ingredients: Birch Extract, Bisabolol, Geranium Extract

From Nelly De Vuyst

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Imagine by Carleen relocates to Del Prado Boulevard, reopens as Imagine Wellness Spa

Imagine by Carleen, a therapeutic day spa focusing on holistic wellness and beauty, has moved to a more-central Cape Coral location almost twice the size of its former facility and reopened as Imagine Wellness Spa.

The public is invited to attend a grand opening celebration from 10 am. to 4 p.m., Thursday, Jan. 26, at 1404 Del Prado Blvd., South, Suite 100, to enjoy refreshments, raffles, introductory packages and special offers from several skin care manufacturers who will be in attendance.

Owner and esthetician Carleen McIlveen opened Imagine by Carleen as a small skin care and makeup studio on Coronado Parkway in 2013 before expanding from 600 to 1,850 square feet by relocating to 1718 Cape Coral Parkway, East. There she offered services including skin treatments, massage, body wrapping, makeup, oncology esthetics, wellness and life coaching. With special training as a certified Oncology Esthetician, McIlveen cultivated a unique day spa experience that nurtures clients, helping them develop confidence and a healthy glow inside and out.

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Aryn’s Essentials Whipped Cream from Cannaisseur Brands

Aryn’s Essentials Whipped Cream

Aryn’s Essentials Whipped Cream is formulated to reduce discomfort associated with muscle and joint inflammation and significantly improves dry skin. Our non-greasy topicals rejuvenate tired muscles and aching joints and deeply hydrates dry skin for maximum benefit and long lasting protection.

Cannaisseur Brands manufactures and distributes Aryn’s Essentials Topical Whipped Cream, Therapeutic Massage Oil and Premium Lip Balms. Our simple, yet effective organic blends of creams, massage oils and balms are infused using premium THC/CBD “flower” extracts cultivated and processed in the U.S.

From Cannaisseur Brands

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Being Seen! jane iredale featured in Redbook!

Another great media feature for our sponsor jane iredale!

Kicking off the New Year with a fantastic placement in the January/February 2017 issue of Redbook (Circulation: 2,224,953). Amethyst Mystikol is featured prominently on the reoccurring Beauty Under $25 page.

A stylized lifestyle shot is accompanied by purchasing information and application tips encouraging readers to “swap basic black for a sexy flick of plum. Use the brush in the cap of the cream eyeliner to glide it along your top lashes.”

see more from jane iredale

See more on Redbook here


Volumizing Mascara from RevitaLash

RevitaLash Volumizing Mascara

How It Works

Specially designed, hybrid brush thickens, defines & separates lashes.

The hourglass shape of the brush works to hug the lash line for a more precise application.

Wet, high-performance, clump-free formula intensifies eyelashes.

Buildable formula allows for multiple applications until desired length and volume is achieved.

High performance, water-resistant mascara stays on throughout the day.

Comes off easily with soap & water or makeup remover.

From RevitaLash

click here for more


5 Simple Remedies for Dry Winter Skin

From the jane iredale blog

As the seasons change, so should your skin care habits. In Great Barrington, MA and most of Northern Hemisphere, winter means one thing: cooler temperatures. The cold brings enchanting snow-covered trees, thrilling winter sports and an insatiable craving for hot cocoa. But, icy temps also mean dry air and drier skin.

When the temperature drops, so does the humidity level. Combine dry air with harsh winds and central heating, and you get the perfect storm for chapped lips, itchy cracked hands and other signs of sensitive skin. When we start feeling the effects winter, these five simple winter skin care tips get us through it.

Winter Skin Care Tips & Tricks

1) S-U-N-S-C-R-E-E-N.

We cannot say it enough— sunscreen is the number one beauty essential year-round! If you’ve ever gone skiing or snowboarding, you know how strong winter sun is when combined with snow glare. Protect your skin from sun damage with sunscreen that contains SPF 15 or more. Jane’s winter favorites for sun protection, all year, are HandDrink SPF 15 Hand Cream and LipDrink SPF 15 Lip Balm.

2) Use a Humidifier

Do you ever wake up feeling like you just walked across the Sahara Desert? That’s because central heating zaps moisture from the air, causing your mouth, nose and even skin to feel dry. Add moisture back into the air (and your skin) by turning on a humidifier at night.

3) Amp Up the Hydration

Now that you’ve solved the problem of dry air, what’s next? Give your body a moisture boost. Drink plenty of water and use skin-quenching skin care products to hydrate from inside and outside. In the winter, Jane keeps her face free of dry-patches with BeautyPrep Face Moisturizer, which uses four organic Rose Stem Cell Extracts to protect your skin from trans-epidermal water loss. She also gives her makeup a long-lasting base by applying and moisture-rich Smooth Affair Facial Primer & Brightener.

4) Say No to Hot Showers

Similar to the way heated air can dry your skin, so can extra-hot water. While a long, steamy shower may sound delightful after a day in the cold, scalding water strips natural oils from your skin. Ensure your hydration efforts aren’t wasted by turning the water temperature down and keeping your showers short.

5) Limit Exposure to Wet Clothing

At some point during the snowy season, we all deal with wet clothing. Whether skiing, building a snow fort with your kids, or simply walking on slushy sidewalks, you will likely end up with wet socks or gloves. Wet fabric (especially wool) can irritate your skin, so remember to remove any wet garments as soon as you get inside.

jane iredale

jane iredale


Massage Therapy Foundation Selects Team of Runners for 2017 Boston Marathon

The Massage Therapy Foundation (MTF) is pleased to announce its 2017 Boston Marathon Running for Research Team. The runners are: Christine Bailor-Goodlander, Vincent Dufort, Jodi Newman, and Collette Wilson. This is the Foundation’s fifth consecutive year participating in the John Hancock Non- Profit Marathon Program, and we are so grateful for this opportunity again. The historic event will take place on April 17 th , 2017.

Christine Bailor – Goodlander is a registered nurse and a massage therapist. She has practiced massage therapy for 17 years and is a board member of the American Massage Therapy Association (AMTA) New York Chapter. Bailor-Goodlander has her own practice and resides in Williamsville, New York. She believes the Foundation is a source for knowledge and education to the healthcare profession as well as the public at large. This is her first marathon.

Vincent Dufort has a doctoral degree from McGill University and became a licensed massage therapist after more than 20 years in traditional healthcare. Dufort lives in Dover, New Hampshire and is the co- owner of a business. He ran his first marathon in 2013 and has the personal mission statement of “advancing simplicity in healthcare.”

Jodi Newman is a licensed massage therapist, obtained her Bachelor of Arts in Health and Wellness, and has been operating her own massage therapy practice for the past 12 years. Newman resides in Centennial, Colorado and is passionate about running and massage. She has run two marathons and her inspiration is to be like Goofy, because he is an eternal optimist and is always willing to try again.

Collette Wilson, sponsored in part by AMTA, has her own practice and has been a licensed massage therapist since 2006. Wilson lives in Louisville, Kentucky and began her running journey just two years ago. This is her first marathon. She believes that the ultimate finish line is fundraising for an organization that she truly supports.

For 31 years, John Hancock has been the principal sponsor of the Boston Marathon. Each year John Hancock donates guaranteed running spots in the prestigious Boston Marathon to select nonprofits in order to raise money for their causes. Participants running on behalf of more than 200 non-profit organizations raised a total of $30.8 million for charity last year in the 120 th running of the Boston Marathon.

Team MTF – Running for Research will be raising money and creating awareness for the Massage Therapy Foundation over the next few months. Last year, the MTF Running for Research Team raised a total of $45,800. Follow the team members this year as they share their stories and track their progress on the Massage Therapy Foundation team webpage. Massage Therapy Foundation President, Jerrilyn Cambron LMT, DC, MPH, PhD, states, “The Massage Therapy Foundation is thrilled to welcome our official Running for Research 2017 team. Along with running one of the most prestigious marathons in the world, this year our team will be fundraising to help us continue our work to advance the massage therapy profession. We wish the best of luck to Team MTF!”

On April 17, 2017, the MTF team will join nearly 30,000 runners for the 121 rst Boston Marathon. The 26.2-mile route extends through Hopkinton, Ashland, Framingham, Natick, Wellesley, Newton, Brookline, and Boston. The Boston Marathon ranks behind only the Super Bowl as the largest single-day sporting event in the world for media coverage.

About the Massage Therapy Foundation

The Massage Therapy Foundation is a 501(c)3 public charity, with a mission to advance the knowledge and practice of massage by supporting scientific research, education, and community service. For more information on the Foundation, please visit

All Is Bright – 2 steps to give your skin a vibrant holiday glow…

Vitamins A & C are known for their age-fighting antioxidant properties, role in collagen synthesis & support of overall skin health. When these two ingredients buddy-up they synergistically provide immediate & long-term results of improved overall skin radiance! Keep covered day & night while ramping up your holiday glow with this power-packed duo!


tropical lave


AM | CXc Vitamin C Complex

why you need it & what it does

This powerful formulation uses a concert of advanced oil and water-soluble vitamin C complexes, in a moisturizing base of Shea Butter. With daily use, this brightening formula assists with dramatically reducing the visible signs of aging and improving the complexion’s overall radiance.

when you use it

As your AM age-fighting go-to preceding your moisturizing step in your daily regime.


PM | Retinol Anti-Wrinkle Complex

why you need it & what it does

A synergistic vitamin A and glycolic acid blend specifically formulated to target and correct the effects of time. With nightly use, skin will appear more firm and smooth, while fine lines and skin discoloration visibly diminish to magnify a youthful complexion.

when you use it

As your PM age-defying go-to preceding your moisturizing step in your nightly regime.

tropical lave

Home Holiday Glow

Try this 30-day at-home skin brightening ritual for an unbelievable glow!


Silk Radiance 3-in-1 Cleansing Oil


Soothe Dermal Repair Mist


Pumpkin Apple Spice Peel
(up to 2x weekly)


CXc Vitamin C Complex


Retinol Anti-Wrinkle Complex


Soothe Dermal Repair Balm


Zinc Oxide Perfecting Sunscreen SPF 27


Heather Linberg

Heather Linberg

Epicuren®’s Skincare Specialist

Heather is a lover of all things health, wellness, and beauty! A leading industry expert, she has been sharing her passion for creative health and beauty solutions for over 10 years. Her extensive knowledge of wellness and skincare has made her an invaluable resource to an impressive list of beauty editors, celebrity makeup artists, and red carpet A-listers! You can contact her at

To offer Epicuren Discovery® in your spa, contact |

For International Inquiries, contact |

Read more at the Epicuren blog here>

Massage Envy and the American Massage Therapy Association Announce Plan to Support Therapists and Build a Better Workplace


As part of its commitment to support therapists and estheticians, Massage Envy is joining forces with the American Massage Therapy Association (AMTA), the industry’s largest not-profit association and most respected name in the profession.

Massage Envy franchise owners currently employ, collectively, more than 25,000 therapists* nationwide and, in the next year, will hire 3,500 additional therapists to work in the booming wellness industry.

“We’re committed to helping Massage Envy franchisees create a workplace where talented therapists can be their best, build rewarding, long-term careers and take care of themselves, so they can make wellness accessible to everyone,” said Joe Magnacca, chief executive officer of Massage Envy. ”Our work with AMTA is an important part of that commitment.”

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Technavio Says Europe is the World’s Largest Market for Spa


Technavio analysts forecast the spa market in Europe to grow at a CAGR of close to 9% during the forecast period, according to their latest report.

The research study covers the present scenario and growth prospects of the spa market in Europe for 2016-2020. The report also presents the vendor landscape and a corresponding detailed analysis of the top four vendors.

Europe is the largest market for spas worldwide. The spa industries in most European countries have recovered well from the economic crisis of the early 2010s and will see strong growth during the forecast period. In terms of wellness tourism expenditures, the analysts at Technavio expect the region to gain USD 225 billion; in terms of wellness trips, the region is expected to gain approximately USD 245 million. Nearly 36,000 spas operate in the region, with Germany being the largest market. Russia’s spa industry has also grown significantly in the last five years.

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Natural Product Manufacturer Body Bliss Announces Pam Sculthorp as CEO

Sedona, Ariz. (December 14, 2016)- Body Bliss, one of the leading US-based natural product manufacturers, announced today that Pam Sculthorp has joined the company as CEO. With extensive business and management experience and a passion for aromatherapy, Ms. Sculthorp is ideally suited to manage the continuing growth of Body Bliss’ core business for luxury spas and resorts while exploring new markets.
“I’ve been at the helm of Body Bliss since the Company’s early days-I am thrilled that Pam will now be leading the company, so I can focus on what I do best-globally sourcing the finest ingredients and creating therapeutic aromatherapy solutions for our clients,” said founder Nick James. “We will continue to produce the finest, therapeutic grade botanical extracts and essential oils for our resort and spa partners. In that sense, it is business as usual.”
British-born Nick James was born and raised in a botanical dynasty. His early years were spent following his grandfather and uncles in search of rare plants. After graduating with an MA in Botanical Science from Oxford University, James spent a decade in Asia studying Ayurveda and other healing modalities. He moved to Sedona, Arizona in 2000 and co-founded Body Bliss.

“I’m continually impressed by the integrity of Nick and his team, and the exceptional quality of the handcrafted Body Bliss products. As an Arizona resident, I love that the Company sources local indigenous botanicals, as well as pure essential oils from around the globe. Nick actually meets with the farmers and distillers-which is rare these days,” says Ms. Sculthorp “The products exceed the stringent standards of luxury resorts and spas, and Body Bliss’s long-standing client base proves their products are the finest quality skin and body care products available anywhere. In light of the growing wellness movement, I see endless opportunities for Body Bliss.”
Ms. Sculthorp brings the experience of a successful career in quality management and consulting in the Biotech Pharmaceutical and Medical Device Industries and significant investment to support short and long-term goals. Initiatives in 2017 include streamlining Body Bliss’ product development, inventory controls, and manufacturing, systems, and updating and improving the company website, while nurturing the relationships with current clients and exploring new opportunities for growth.

“Body Bliss was formed with the express intention of creating products formulated using the purest, most effective ingredients, to enhance the health and well-being of therapist and guest alike. Pam comes to Body Bliss with a strong business mind, along with an understanding of the nature of our alchemy,” adds James. “Our products hold specific intentions encoded in the formulations for a defined, positive outcome for well-being.”

About Body Bliss

Body Bliss, headquartered in Northern Arizona, is a US-based industry leader in formulation and production of natural and therapeutic spa products. Body Bliss has established a worldwide network of artisanal and co-operative farmers and distillers-importing healing raw materials from around the globe and “backyard” in the Southwestern desert. The Body Bliss Aroma Design Bar and Intentional Aromatherapy(tm) App provide turn-key, customized spa treatment protocols and training. Body Bliss delivers global solutions to prestigious partners including Ritz Carlton, Canyon Ranch, Waldorf Astoria, Miraval, Montage, Four Seasons and Enchantment Resorts.

Collogen Regeneration with Radio Frequency! Featuring the RD-1 ADVANCED RADIO FREQUENCY SKIN REJUVENATION SYSTEM/MACHINE

radio frequency

Radio Frequency is used for some many purposes and no spa or salon should be without this unit.  It helps firming and rejuvenating of loose skin, reduces wrinkles and dark spots, and tightens skin in the belly area especially after childbirth. Use it for these conditions as well: Crows feet, Reduction of droopy eyelid, skin firming of neck and face and  fat reduction therapy.  From Spa & Equipment

Check out more here>

spa and equipment

Best Practices to Prevent “Card Not Present” Fraud

Global eCommerce sales are expected to double from 2015 to 2019! While growth in this sales channel creates great opportunities for merchants, it also has the ability to attract high levels of fraud activity.

With the holiday shopping season fast approaching, merchants should understand how to best protect against Card Not Present Fraud.

A layered approach to security is the most effective strategy. Merchants should strongly consider applying the following practices:

Use a Payment Card Industry Data Security Standard validated third-party service provider to store, process or transmit cardholder data. Criminals commonly target merchant websites that process data. When merchants use a validated and secure service provider, risk exposure for CNP fraud and compromise decreases. A list of validated, registered service providers is available on the Global Registry Service Providers.

Request the Card Verification Value 2 (CVV2) code from the cardholder for transaction authentication. An issuer-validated CVV2 code is a strong indicator that the account and cardholder are valid. Alongside CVV2 verification, merchants should validate the cardholder’s billing address using Address Verification Services (AVS). If either, or both, of these authentication methods result in mis-matches, the merchant should follow up with the issuer and/or cardholder to complete the purchase.

Possible Fraud Indicators
  • Providing different ship-to and billing addresses on a purchase
  • Urgent delivery requested by the customer
  • An order containing multiple orders of different big-ticket items
  • Multiple cards used from a single IP address
  • Shipping outside of the country
  • Delivery address in different country from merchant and/or cardholder


ProCard Solutions

ProCard Solutions

Click Here for more on ProCard Solutions

ProCard Solutions LLC provides a full range of credit and debit card processing services: for E-Commerce, financial institutions, government agencies, municipalities, non-profit organizations and traditional retailers throughout the country. ProCard Solutions is uniquely owned and managed by a combination of electronic payment industry experts, with substantial knowledge and widespread experience, joined with Certified Public Accountants with intuitive financial insight.

Grand Opening Of Hilton Marco Island Beach Resort & Spa Set To Debut In January 2017 After $40 Million Renovation


MARCO ISLAND, Fla., Dec. 5, 2016 /PRNewswire/ — Debuting January 2017,  Hilton Marco Island Beach Resort & Spa will welcome returning and new guests to its 310 sophisticated and spacious guestrooms and suites. Following a $40 million renovation, the boutique South Florida oasis will offer a revamped arrival experience in the lobby and upgraded accommodations, all with expanded gulf-front views throughout the property. As part of this substantial re-do, Hilton Marco Island Beach Resort & Spa will introduce all-new oversized luxury family suites with connecting room options on the rooftop level as well as poolside suites with spacious, verdant verandas.  The hotel’s newly designed outdoor pool features hand-crafted tiling imported from Italy, and the same artisan-quality tile was used in the enhancement of the resort’s popular spa. Finally, completing this extensive renovation is the introduction of The Deck at 560 Bar & Restaurant, an expansive indoor/outdoor space featuring a rare Brazilian hardwood deck that serves as a design focal point for the property.  A corresponding grab-and-go outlet, 560 Market, will also be unveiled.

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Looking for a calm from election chaos, people flock to spas and exercise classes

from –

KANSAS CITY, Mo. — For many people — the election has them needing some serious rest and relaxation. Businesses that cater to de-stressing are seeing more clients needing their help.

“I don`t know who isn`t stressed out or affected by this election,” said Monica Watrous, a Power Life Yoga client.

“Overall, people are just a little overwhelmed and overstimulated,” added Jenny Anderson, a trainer/manager at Power Life Yoga.

People are flocking to exercise classes — including yoga — to calm down and focus on themselves for a little bit.

“With all the political ads, and just coming down to the wire with the election, I know that this is a place where you can just turn off,” Anderson added.

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Jindilli Lime Blossom Body Scrub

Reveal glowing, healthy skin with this gentle and effective body scrub. Sustainably harvested sugar exfoliates and banishes dry and flaky skin while macadamia cream richly hydrates and heals. Skin is left softened, glowing and ready to reveal. The gentle scent of lime blossoms will remind you of a beautiful day at the spa. This is an excellent way to prepare skin for spray tanning.

From Jindilli

click here for more

Makeup Tips for Sensitive Skin

From the jane iredale blog

According to a number of studies, over 50% of adults categorize their skin as sensitive ¹, but the term “sensitive skin” means different things for everyone. In an article from the Expert Review of Dermatology, sensitive or reactive skin is defined as: “the occurrence of abnormal stinging, burning, pain, [itching] and tingling sensations in response to multiple factors, which may be physical, chemical, psychological or hormonal.”²

Skin sensitivity can be an isolated occurrence or an ongoing issue caused by conditions such as rosacea or eczema. Regardless of the root cause, we all have sensitive skin at one point or another; many of us may even find winter weather to be the main case of this issue. Whether you suffer from chronic skin sensitivity or experience infrequent or seasonal irritation, there are a number of things you can do to minimize the likelihood of an abnormal skin reaction.

Sun Protection

Almost every dermatologist will tell you the best thing you can do for your skin is to apply sunscreen. This is even more true for those with sensitive skin, which may react more to external triggers like sun and heat. Additionally, Titanium Dioxide, used in physical sunscreens, helps calm inflammation and is listed in the FDA monograph as one of the purest and most effective active ingredients for sun protection.

Shop Wisely

When shopping for new skin care and cosmetics, the back of the box is your best friend. You want to avoid ingredients that will make your skin react like artificial perfumes, dyes, harsh chemicals and parabens.

Cleanse with Care

Regardless of your skin type, over-exfoliating and over-cleansing can cause skin irritation. You want to treat your skin with kindness as you would the rest of your body, so here are some cleansing tips to remember:

  • Wash your face and body with lukewarm water, as opposed to steaming hot, which can dry out your skin and create redness that is difficult to calm.
  • Use gentle exfoliators and cleansers. Your face wash  should be effective enough to remove makeup and dirt, without stripping the oils from your skin or forcing you to scrub hard.
  • Exfoliate, at most, three days per week.
  • When you’re done washing your face, blot the skin dry (don’t rub) and immediately apply moisturizer for maximum absorption.

Feed Your Skin

They say “you are what you eat” for a reason. Skin sensitivity is not only about what goes on your skin; it’s also about what you put in your body. Depending on your sensitivity triggers, there are certain foods your doctor may recommend you avoid. But, overall, you should treat your food like you would your skin care. Try to stay away from overly processed foods with a lot of artificial ingredients. You can also help you skin stay hydrated by drinking water; if you feel thirsty, your skin feels the same way.


¹ Ständer, S., Schneider, S. W., Weishaupt, C., Luger, T. A., & Misery, L. (2009). Putative neuronal mechanisms of sensitive skin. Experimental Dermatology,18(5), 417-423.
² Misery, L. (2013). Sensitive Skin. Expert Review of Dermatology, 8(6), 631-637.
jane iredale

jane iredale


Is your spa weird enough?

“I used to envy the father of our race, dwelling as he did in contact with the new-made fields and plants of Eden; but I do so no more, because I have discovered that I also live in creation’s dawn.”  John Muir

Is your spa weird enough?

If you’re like me, you don’t usually relish being called ‘weird.’ It’s most often a taunt or derogative put down. But give me a few moments and come explore the world of weird and discover what jewels you can bring back for your spa clients.

Weird has its origins in Old Norse and originally meant ‘having the power to control personal destiny.’ However, the Norse had a beautiful way of conceptualizing destiny/fate/karma that is mostly lost in our modern world.

Once upon a time…..according to Norse legend, there was a deep well of water (Well of Destiny). The well feeds an enormous Ash tree that stands in the middle of the Universe. In her branches and through her roots, exist all forms of life – all the forms that we can see and all the forms we sense beyond time and space. Within the well, live three wise women named Urd (What Once Was), Verdandi (What is Coming into Being), and Skuld (What Shall Be) and whenever a child is born they carve into the tree the child’s destiny.

But what is carved into the tree is the earliest form of each child’s destiny – a mere starting point.

The Well of Destiny is a great stopping point in the universe where the wise women shape each child as she enters life. They open up a world in which there is no fixed fate nor total free will but a beautiful cosmic dance between all beings in which life ceaselessly re-imagines itself.

We too are guardians of Wells of Destiny – and so is your Spa.

Envision the water that we drink. It enters our bodies in one form and leaves in another and, just as we transmute the water, so are our bodies changed by its passage through us. We are both shaped by the flow of life and the shapers of it.

So too, each person who enters your spa leaves changed and their presence also shapes your business.

We are not individual beings interacting with other individual beings but a sacred aspect of a universal whole. Each day you communicate with the universal dance through all forms of life – both animate and inanimate, physical and spiritual. – through your clients, and the essential oils you use, and the crystals you house, and the plants that thrive in your spa.

Through all these interactions, we very gently play a part in weaving the fabric of destiny. As Dan McCoy, writes “Even the most self-willed of actions, those that exert the most powerful influence upon destiny, are effective precisely because they are successful adaptations to the context within which they are taken.”

When we listen and respond graciously to the world around us, we can add just one or two strands to destiny’s fabric that causes the world to glisten.

A gift that is available to us is bringing consciousness into how we weave a more beautiful world.

So, how can you work with this concept of weird to enrich your client’s spa experience?

1. Take a few minutes to drop into meditation. See your spa as a well, see the souls who come to you for care, and ask “How can we subtlety and beautifully weave destiny with the souls that pass through our doors in a way that honors the invisible heart that lives deep within us all? “

2. Each morning take a few minutes to set the intention to consciously work with interweaving the fabric of the unseen world with the physical world by tending to both your client’s spiritual and emotional dimensions as well as their bodies. As you drive home at the end of the day, look for 3 ways in which you accomplished that and take a moment to celebrate and appreciate yourself.

3. Consider setting aside a place in your spa for a “Well of Destiny.” This could be water feature in your waiting room or a beautiful bowl in each treatment room or it could be simply something that represents the well to you.

  • Share with clients that it is A Place of Becoming that honors that we are all sourced from something that intangible and ever-present.
  • At this Well, invite clients to become present to how they shape the world by how they interact with the flow of life.
  • Invite your clients to bring more intentionality to the process of weaving a more beautiful world. Ask them to reflect on how their visit to your spa can empower them in accomplishing that.
  • When you create the Well of Destiny, consider creating a sacred ritual that evokes the spirit of Urd, Vernandi and Skuld and invite their wisdom to flow through the Well so that your clients can experience themselves as vehicles for love, beauty and harmony throughout their lives.
Jana Hexter

Jana Hexter

Jana Hexter guides people who are approaching one of life’s crossroads or are committed to expanding their awareness to create a better here and now – for themselves, their families, their community, and the people they serve through their businesses.are at the leading edge of our global transition in consciousness and those who are at a crossroads in life.

She is a multi-sentient intuitive– having the capacity to see, hear, feel, and know information from beyond the physical realm. She also has the capacity to connect with those who have passed. As a unique bridge between the physical and spiritual worlds, Jana provides a fresh perspective by accessing universal consciousness at a deep level.

Jana’s innate gift has been described as “one of the most moving and incredible experiences I have ever had when balancing between current reality and the grand energy of the universe”. Her ability to quickly go very deeply into the spirit world in remote sessions with her clients has resulted in some amazing and life-changing results.

She works with the world’s top spas offering intuitive readings for their guest’s personal awakening and recently set a weekend revenue record while offering sessions at The Lodge at Woodloch, ranked #6 Destination Spa in the U.S. in 2016 by Travel + Leisure Magazine.

Sonäge Reformulated Laserine Botanical Salve Offers Non-Comedogenic Natural Alternative for Pre and Post Medical Aesthetics Treatments and Retail

Multi-purpose salve Ideal for Cellular Rejuvenation in Professional Treatments and Results-Oriented Home Care

Los Angeles, Calif. (December 1, 2016)-Anisha Khanna, CEO of Sonäge Skincare is excited to announce the reformulation of their iconic Laserine Botanical Salve. Now 100% natural, Laserine is non-toxic, environmentally friendly and non-comedogenic. An ideal alternative to petroleum based products for pre and post medical aesthetics treatments, Laserine has the safest rating available (1) on the Environmental Working Group (EWG) Skin Deep website. Spas and medical spa clients are embracing Laserine for home to moisturize chapped lips and hands, and smooth out rough patches.

“I have been using Laserine Botanical Salve in my medical practice for ten years. It is an excellent product, and with its new all natural reformulation it is even healthier for the skin.  I would recommend it for anyone who wants serious skincare,” says Dr. David Schwartz, MD.

Laserine was specifically formulated to aid in the reconstruction of cellular tissue. The all-purpose balm alleviates dryness, chapping, rashes and irritated skin. Appropriate for all skin types, it has a sealing effect on cuts, burns and sunburn which inhibits germs. It is used by make-up artists to smooth the brows, remove eye makeup, soothe the skin after a tattoo, ideal to protect and heal following laser treatments and chemical peels, it is anti-inflammatory, anti-microbial and prevents moisture loss. The blend of Umbelliferae plant extracts such as celery root, shea butter, fireweed and licorice root and essential oils reduce swelling caused by stress to the skin after cosmetic peels, sunburn or topical wounds.

“Being an Esthetician in a clinical spa for 25 years, Sonäge has been my skincare of choice. With such wonderful results and great client retention, I can’t say enough amazing things about this line,” says Esthetician Adrienne Maas. “Laserine Botanical Salve is my favorite product. It is the ‘duct tape’ of skincare and has been my savior after my treatments including laser, chemical peels and injectables. Its awesome quality and results-driven ingredients make it so outstanding in its performance. It is so versatile, it pretty much does everything. It is my belief that everyone should have one in their purse, in their makeup kit, in their medicine cabinet.”

“Laserine’s reformulation is yet another step forward in our goal to manufacture the cleanest, most efficacious skincare available on the market-honoring our 20-year European heritage,” says Khanna. “Laserine’s new formulation uses castor oil and shea butter as an alternative to petroleum jelly or beeswax. Petroleum jelly creates the illusion of moisturized, hydrated skin-yet clogs pores and contains harmful toxins. Beeswax is not vegan friendly and not aligned with our core value of being cruelty free. Laserine seals in the moisture without any of the negatives of petroleum.”

Laserine has received the safest rating available from EWG-gold standard in the health and wellness certification. Unlike petroleum based products that are pretty much 100% occlusive, Laserine is semi-occlusive, so it lets the skin breathe while protecting and healing.

About Sonäge

Sonäge Skincare balances the best in skincare science with the most carefully curated botanical ingredients. Honoring our European heritage, we work with the most advanced skincare chemists in Paris and Los Angeles. Sonäge’s affordable, progressive system not only makes you look and feel good, but is also good for you. Our “New Natural Manifesto” educates and empowers skincare professionals and consumers how to make safe skin care choices. Sonäge supports EWG VERIFIED(tm), the gold standard in the health and wellness certification.

The Nutritive Line from Sothys


About Nutri-Omega 3, 6 9 Complex

The key active in the Sothys Nutritive Comfort Cream and Essential Lipid Elixir, the Nutri-Omega 3, 6, 9 is a complex of ceramides, omegas and phytosterols which effectively repair porous weak intercellular cement of dry skin keeping the skin hydrated and free of irritation.

Nutritive Comfort Cream

This luxurious cream comforts and nourishes skin instantly delivering immediate and long lasting results. Formulated with polysaccharides to help restructure the epidermis and reinforce the skin’s barrier function, helping skin retain moisture. It also helps skin regain strength and stay hydrated to fight signs of aging leaving a soft, silky complexion.

Nutritive Essential Lipid Elixir

This hydrating elixir is designed to target dry skin at its source. The non-oily formula restructures the barrier function of the skin by intensely replenishing lipids at the intercellular level, immediately relieving symptoms of dryness while soothing dehydrated, fragile skin. Formulated with alpha-bisabolol and jojoba and rice bran oils to immediately nourish and soothe skin.

For optimal results, use this elixir before the Nutritive Comfort Cream when dry skin needs immediate care.

From Sothys

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Massage Therapy Foundation Announces Jean Shea as the John Balletto Distinguished Service Award Recipient

Massage Therapy Foundation President Jerrilyn Cambron, LMT, DC, MPH, PhD announced Jean Shea from BIOTONE as the Massage Therapy Foundation John Balletto Distinguished Service Award recipient during the 2016 American Massage Therapy Association (AMTA) convention held in Milwaukee, Wisconsin. Shea was recognized for her service to the profession and her generous and long-time support of the Foundation.

San Diego native, Jean Shea was introduced to the massage profession through an unusual set of circumstances. The desire for natural skincare was on the rise in the late 1970’s when consumers began to question the safety of the chemicals used in personal care items. Inspired by this, Shea created a line of natural skincare products which were also sold in health food stores.

A local massage school approached Shea with the idea for her to create massage oil for them. She used this as an opportunity to develop a line of products for the massage industry. With the combination of luck, timing, and location, BIOTONE was established in 1980.

“One of the most important values a company has is to give back. I have always felt that the massage therapy profession has supported the goals of BIOTONE, and I wanted to make sure that we helped to advance the profession doing so by supporting the Massage Therapy Foundation,” stated Shea, “Within the industry, we were all aware of how beneficial massage was to our mind and body. We wanted others to know that as well. I and BIOTONE have been strong advocates for the Foundation for more than a decade. Not only does it bring us immense rewards, it furthers the profession and contributes to the wellness of others.”

Cambron stated, “Jean Shea has been an amazing friend of the Foundation for decades. I was so pleased to announce her as the 2016 Massage Therapy Foundation John Balletto Distinguished Service Award recipient and to thank her for all that she has done for the Foundation, especially for the field of massage therapy. Thank you, Jean!”

About the Massage Therapy Foundation

The Massage Therapy Foundation is a 501(c) 3 public charity, with a mission to advance the knowledge and practice of massage by supporting scientific research, education, and community service. Learn more at

Style and Functionality – Product Showcase – ELITE WOODEN TROLLEY CART from Spa & Equipment

Elite Wooden Trolley Cart

Enough said, just look at this picture. A beautiful wooden trolley that serves almost every purpose in the spa environment.  17″ L x 20″ W x 33″ H Space between Top and middle shelf: 11″ inch Space between middle and bottom shelf: 10″ inch

When your business and design are attractive…shouldn’t your storage and equipment match?

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spa and equipment

Massage Author and Advocate Mark F. Beck: 1947–2016 – Mark F. Beck, born to Leonard and Vivian Beck on July 17, 1947, in Illinois, passed away on Nov. 17, 2016.

Mark was an adventurous, kind and patient spirit who inspired all he touched. Mark’s passions included family, massage therapy, peace-making, music, dance, love and hemp awareness.

Starting his career as the one of the first massage therapists in Fort Collins, Colorado, in 1975, he went on to create a business and then went on to massage school in Twin Falls, Idaho.


The Theory and Practice of Therapeutic Massage

In 1988, he authored The Theory and Practice of Therapeutic Massage, a comprehensive and contemporary textbook for massage therapy, for which he recently completed the sixth edition (Cengage Learning, 2017). This edition was also translated into Spanish.

By 1990, he was developing a bodywork healing modality called Structural Muscular Balancing, which he believed could have greatly impacted the massage industry, both for the practitioner and recipient.

But due to an accident on the ski slopes, it wouldn’t come to be. He always regretted not getting to share this knowledge and passion with the world.

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Rachel Stacy of Hotel Casa del Mar and Shutters on the Beach | Mover & Shaker

Rachel Stacy

Rachel Stacy

Director of Spa Operations

Interesting things about you and the business you are in?

Spa/Company Name: ETC Hotels- Shutters on The Beach/Hotel Casa Del Mar


How did you end up in the industry? Fell in love 14 years ago as part time spa receptionist

If you are not working…what are you doing? playing with my 3 year old daughter

Favorite vacation taken? New Jersey Shore in the summer with family

If you were not in a spa career, what would you be doing? Teaching

Spa/Facility info:

What best describes your spa? Resort/Hotel & Spa

How many treatment rooms do you have? 14

What new treatments have you added recently? Oxygen, Kerstin Florian and hair soon

What is your signature treatment? Kerstin Florian Hammam

What percentage of your business comes from Retail sales? 15%


Massage Therapy Foundation Honors John Balletto

The Massage Therapy Foundation is pleased to announce that our Distinguished Service Award will now

be called the John Balletto Distinguished Service Award. John Balletto, LMT, BSc, CKTP is a licensed massage therapist, author, educator, researcher, and certified KinesioTaping® Practitioner in a private practice in Providence, Rhode Island. He is a past President of the Massage Therapy Foundation, a past National Vice-President of the American Massage Therapy Association (AMTA) and a member of the Associated Bodywork and Massage Professionals, the Alliance for Massage Therapy Education, the Fascia Research Society, the KinesioTaping® Association International, and an affiliate member of the American College of Sports Medicine. In addition to his private practice, he serves as the massage therapist for several collegiate and professional athletic teams and is the current Chair of the State of RI Board of Licensed Massage Therapists. A graduate of Bates College, Lewiston, ME, John is an avid sculler, gardener, beekeeper, and nature photographer. He currently resides in Warwick, Rhode Island.

Balletto has been a long-time friend of the Foundation. He has been a proud supporter and a monthly donor since 2001. He served as a Trustee for nearly 20 years and played an important role in numerous Foundation endeavors. He helped to establish the International Journal of Therapeutic Massage & Bodywork (IJTMB), an open-access scientific journal which is now in its eighth year of publication. Additionally, Balletto served as President of the Foundation for six years and was the first president to assist in the organization of the Foundation’s triennial research conference.

“I am so honored, and humbled, that the Foundation chose to honor my years of volunteer service to the Foundation by establishing the John Balletto Distinguished Service Award. To recognize volunteers—and bestowing heartfelt respect and thanks for sharing their expertise, skills and time—is truly an incredible gift. For me, your thanks will continue on for many, many years to come,” states Balletto, “To my fellow volunteers—past, present and future, to all the donors that support us, and to our staff, I cannot thank you enough.”

Massage Therapy Foundation President, Jerrilyn Cambron, LMT, DC, MPH, PhD, said, “I am truly amazed at the dedication that John had and still has for the Foundation. Establishing the award in his name is a small way of thanking him for all that he has done.”

The John Balletto Distinguished Service award is given to individuals whose service to the massage therapy profession, by nature of their generous volunteer efforts on behalf of the Foundation, goes far beyond the norm. It is primarily through the dedicated work of our volunteers that the Foundation realizes its success.

About the Massage Therapy Foundation

The Massage Therapy Foundation is a 501(c) 3 public charity, with a mission to advance the knowledge and practice of massage by supporting scientific research, education, and community service. For more information on the Foundation, please visit

jane iredale Holiday Gift Guide

ji holiday gift guide

Just in time for the Holidays!

jane iredale created their 2016 Holiday Gift Guide to help you pick fantastic gifts for your friends and loved ones…and for yourself!

Check it out HERE

Plus…DSA members can get a FREE Smooth Affair Facial Primer & Brightener and Forever Pink Just Kissed Lip and Cheek Stain.  (with a minimum purchase of $25)

Use Code DSA16 (expires 12/31)

Accepting a New Role: A Test in Leadership

Balancing a Job Transition

Accepting a new position carries with it a host of emotions. It can be exciting, unnerving, humbling and even cause you to question why you accepted a new role in the first place.  Regardless of the reason for a job change, whether due to promotion in your current job, a relocation, or even for a better opportunity down the road, the resulting disruption to your daily routine can be overwhelming.  Typically, the mere act of “accepting” a new position ranks as one of the more stressful events in your life.   It’s very easy to become comfortable in a position and resist or even avoid the decision to change because of the many “unknowns” that come along with it.  However, it is the openness to change which sets you apart. It stretches and tests your abilities as a person, employee and leader.

When starting any new job, there is a tendency to want to make an immediate impact. In fact, it is almost an expectation to move into a new role and swiftly make big changes.  But, contrary to this method, it is best to approach a new role with longer term goals in mind.

Although making drastic changes may seem necessary, this action might ultimately damage your chances for longer term success.  The first weeks on a new job should be devoted to one thing; building a solid team grounded on trust, respect and accountability. This requires a thoughtful and disciplined approach.  Your team members must feel heard, understood and respected.  And if a transition in leadership is handled well, the trust cultivated between you and your co-workers can be extremely powerful.

5 tips to ensure success in a new role…

1 . OBSERVE. Watch how the business operations function and watch closely.  Observe personal interactions. Observe processes. Observe the employee’s expectations. Observe the big things and the little things.  And most importantly, refrain from comments, input or interruptions.  It can be difficult to resist the temptation to improve processes as you see opportunities but don’t- not yet- you will have your chance. Making immediate changes, however important they may seem to be, is shortsighted.

2. BUILD TRUST. The teams trust in a new manager may take time to develop. After all it is human nature to be weary of change; and a new leader is that “change agent”. But, more important than the employees trust in the leader is the trust the employees have among themselves.  This is crucial. No operation can sustain, let alone grow, without a strong level of trust and respect among the staff members.  They must be able to freely share their ideas within their group without fear that their input will be construed as negatively directed towards anyone.  Without a level of trust between the employees, a leader will have difficulty initiating any changes.

3. DON’T FEAR CONFLICT. If team members bury their ideas or concerns from other colleagues for fear of conflict or “hurt feelings” rather than engaging in an open and healthy discussion, they will ultimately never be satisfied with the outcomes or results.  Heated debates and possible short term conflicts will lead to more refined ideas, improved processes and a stronger culture of respect and trust among staff members.    It becomes “ok” to push each other to resolve conflict. If you have created an environment of trust, employees will express their ideas, talk about them in a group, and then naturally support the results because they have been involved in the process.  Their opinion has been heard and respected by their peers; no matter the outcome.

4. EXPECT ACCOUNTABILITY AND COMMITMENT. To work as a strong and productive team, everyone must play by the same rules, even the leader! If just one staff member has accountability issues, that employee alone may erode the very foundation of trust between the other group members.  If, for example, there is a commitment to have no cell phone or computer use during meeting time, the staff must be respectful and follow the rules.  And if the leader does not expect and enforce accountability, it is a disservice to the others.  The staff members that abide by the rules will begin to resent those that don’t and this naturally leads to staff apathy.

5. BE RESULTS DRIVEN. Any new leader obviously wants to make an impact on the operation, whether it’s improving guest service scores, growing revenues, or completing important projects. With a strong team culture built on trust and respect of the leadership and of each other, the operation will be better equipped to achieve its goals.  Listen to and respect staff feedback and engagement.  But, don’t back down on your goals and aspirations and those set for the company.

The first weeks on a new job must be devoted to building a culture of trust, respect and accountability.   By observing, listening, fostering debates, and expecting complete accountability and compliance a new leader will make a long-lasting impact on the business operations.  Remember having trust in your team is a good thing; after all someone trusted you.

Kate Mearns

Kate Mearns

5 Spa Consulting

5 Spa Consulting, LLC

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Massage Envy Raises More Than $5 Million for the Arthritis Foundation During a Six-Year Partnership

From – Massage Envy announced today that its more than 1,150 independently owned and operated franchised locations joined forces for the annual Healing Hands for Arthritis event raising $908,846 for the Arthritis Foundation. The partnership, now in its sixth year, has collectively raised more than $5 million to help the more than 50 million Americans, including 300,000 children, living with the disease.

“As the nation’s leading provider of therapeutic massage and skincare services, we consider raising awareness of the therapeutic benefits of routine massage for people suffering from arthritis essential,” said Joe Magnacca, CEO at Massage Envy. “At Massage Envy, we believe every person should feel their best and have access to affordable massage and skincare services as part of their wellness routine.”

Massage Envy franchised locations around the nation donated $10 to the Arthritis Foundation for every 60-minute massage or facial session performed on Sept. 28. The funds raised will help support life-changing resources and advancements for people with arthritis.

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Cindy Hooded Sweater Jacket

Anatomie Cindy Sweater

Cindy Hooded Sweater Jacket

A truly one-of-a-kind piece, it’s already a bestseller from the fall collection. Stay stylishly warm with this cozy hybrid combining a hooded nylon jacket with a textured knit sweater. It’s the ultimate layered look for chilly airports or travels to cold time zones.

Fabric & Details

  • Slim fit
  • Heavyweight textured knit & silky mid-weight nylon won’t wrinkle in your suitcase
  • Hood
  • Two-way zipper in silver
  • Hits slightly below waist
  • Sweater: imported 50% acrylic, 30% wool, 10% viscose, 10% alpaca
  • Windbreaker: imported 100% nylon

From Anatomie

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Glenath Moyle, LMT Receives the Performance Health / Massage Therapy Foundation 2016 Humanitarian Award

Akron, Ohio – November 17, 2016 – Glenath Moyle was presented the 2016 Performance Health / Massage Therapy Foundation Humanitarian Award at the American Massage Therapy Association (AMTA) National Convention held in Milwaukee, WI last month.

Performance Health, manufacturer and marketer of Biofreeze®, Bon Vital®, Thera°Pearl®, Prossage®, TheraBand™ and Cramer® health and wellness products, and the Massage Therapy Foundation have presented this award in partnership for eight years. Glenath Moyle was honored for her efforts in embracing the power of massage and the mission of the Massage Therapy Foundation to promote education and research while serving others.

Marshall Dahneke, President, Performance Heath, had the pleasure of presenting the award to Ms. Moyle.

“I am grateful to the Foundation for allowing Performance Health to be a partner in honoring individuals who have given so much to others. I find it inspiring that so many people in massage are true humanitarians. This is truly a blessed profession because of the service-minded people it attracts,” stated Marshall Dahneke.

“This year’s honoree, Glenath Moyle, began her career as a geriatric nurse, eventually becoming an LMT in 1988. She is the mother of four children and shared 48 years of marriage with her soul mate. Although her ‘partner in all things’ passed away last year, I believe he is witnessing this moment with very deep pride in his bride,” continued Dahneke. “Mahatma Gandhi taught us that the best way to find yourself is to lose yourself in the service of others, and on that basis, Glenath has been found and lost for at least half a century! Her service includes supporting scouting as an adult leader for over two decades, volunteering in her state licensing board for 24 years, serving the AMTA locally and nationally for 16 years—including as a Vice-President, President Elect, President, and Past President of the National Board—and donating her time and experience to the Massage Therapy Foundation as a member of the Community Service Grant Committee for six years and on the Board of Trustees for five years. It is indeed an honor to bestow this award on caring, funny, unfailingly kind Glenath, who has the most contagious smile I know.”

“It is with great pleasure that the Massage Therapy Foundation awards Glenath the Performance Health/Massage Therapy Foundation 2016 Humanitarian award. She has been a Foundation supporter for many years through her unconditional service to the MTF, as well as her volunteer commitment to many other organizations,” added Massage Therapy Foundation President Jerrilyn Cambron, LMT, DC, MPH, PhD. “We also would like to extend our appreciation to Performance Health for their gift in honor of Glen.”

“I am truly humbled and honored to receive this recognition. We all benefit when service is a part of our lives,” said Ms. Moyle. “Please join me in continuing to support our Massage Therapy Foundation. Research informed practice is our future.”

Performance Health is making a $2,500 donation to the Massage Therapy Foundation in Ms. Moyle’s name.

About The Massage Therapy Foundation

The Massage Therapy Foundation is a 501(c)3 public charity, with a mission to advance the knowledge and practice of massage by supporting scientific research, education and community service.

About Performance Health

Headquartered in Akron, Ohio, Performance Health is a global health, wellness and self-care company. The Performance Health brands include Biofreeze®, TheraBand®, Cramer®, Active Ankle®, Bon Vital®, BVspa™, Perform®, and Thera°Pearl®, all of which collectively create a complementary product offering that has helped professionals , patients and consumers relieve pain, accelerate recovery, grow stronger, and enhance quality of life for nearly 100 years.

Being Seen! jane iredale was featured in Natural Solutions Magazine!

We love seeing our Sponsors featured in the media!

From the October 2016 issue: 

Natural Solutions (Circulation: 225,000) is currently featuring jane iredale twice in their October 2016 issue! Within the first article titled, “Health Matters,” under “Clean Up Your Face and Body Care,” So Bronze is featured as a product to, “keep summer’s glow going throughout fall.” The editor also mentions, “Its minerals and antioxidants, not chemicals, will give you a golden tone.” A product image along with link to are also included.

The second article titled, “Go Green, Give Pink” features the jane iredale Lemongrass Love Hydration Spray. The article highlights products that give back and states, “To celebrate 9 years in partnership with Living Beyond Breast Cancer, an organization that offers support to those affected by breast cancer, 100 percent of the profits from Lemongrass Love Hydration Spray will be donated to the organization.” A product image along with link to and are also included.





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click here for more from Natural Solutions Magazine

3 Steps To Perfect Your Fall Glow

From the Epicuren blog –

As the saying goes, Beauty is only skin-deep. But the importance of skin health goes a lot deeper. Like any part of your body, your skin can be healthy or ill. It can be well nourished or malnourished. It can be exercised, or it can wear down with age or abuse. In particular, as we age, our skin becomes thinner and drier. Caring for your skin -regardless of your age – is important and will provide results for years to come. Begin with these 3 simple steps!

1tropical lave

Cleanse | Silk RadianceTM 3-in-1 Cleansing Oil

Awaken your skin’s natural suppleness and dissolve impurities with this silky blend of antioxidant and lipid rich oils. Infused with pure essential oils, this 3-phase luxury experience transitions from rich gel, to aromatic oil, to delicate milky cleanser, captivating your senses, while restoring perfect harmony and moisture.

How to:

On dry skin, avoiding eye area, apply a pea size amount of cleanser to face, neck, and décolleté using circular motions to cleanse deep into the pores. Rinse thoroughly. Repeat, if desired. Pat skin dry. Follow with toner. Use morning and night, as desired, or alternate with your favorite gel cleanser.

tropical lave2

Balance |Soothe Dermal Repair Mist

An ultra-light toner designed to instantly restore, calm, and comfort your skin while working long-term to reduce future sensitivity to external irritants.

How to:

After cleansing, mist desired amount over entire face, neck, and décolleté. Use morning and night. Follow with specialty products, moisturizer, and sunscreen.

3tropical lave

Quench | Soothe Dermal Repair Balm

Ease your dry, sensitive skin with this luxuriously rich and deeply moisturizing botanical balm. Enriched with a symphony of immediate and long-term calming and barrier protective ingredients to allow your skin to visibly recover and create a balanced, healthy appearing complexion.

How to:

Following toner and/or specialty product application, apply a pea size amount on damp face, neck, and décolleté. May also be mixed with your favorite product as an intense moisture ‘boost!’ Use as needed. Follow with sunscreen.

Heather Linberg

Heather Linberg

Epicuren®’s Skincare Specialist

Heather is a lover of all things health, wellness, and beauty! A leading industry expert, she has been sharing her passion for creative health and beauty solutions for over 10 years. Her extensive knowledge of wellness and skincare has made her an invaluable resource to an impressive list of beauty editors, celebrity makeup artists, and red carpet A-listers! You can contact her at

To offer Epicuren Discovery® in your spa, contact |

For International Inquiries, contact |

Massage Heights Announces Opening of First Location in Illinois

Fast-growing Massage and Facial Services Franchise to Celebrate Grand Opening in Naperville

November 15, 2016 // // SAN ANTONIO – Massage Heights, a leader of professional, affordable and convenient therapeutic massage and facial services, announced today that it will open its first location in Illinois in Naperville, a suburb of Chicago. The Retreat, owned by entrepreneur Carole Holland, is located at 2911 West 95th St., Suite 101, and will hold its grand opening on Nov. 9. This is the first of multiple locations that Holland will open in the Chicagoland market.

The Retreat will welcome guests for an exclusive Pre-Sale Founding Members Event on Nov. 5 and Nov. 6 from 10 a.m. to 5 p.m. New customers will have the opportunity to sign up for a special offer for their first year which will also include 13 sessions for the cost of 12, a $180 savings.

“Massage Heights has experienced tremendous growth this year and we’re thrilled to expand the brand to Illinois,” said Shane Evans, co-founder and president of Massage Heights. “Carole is a veteran in the franchise industry and we’re confident that her background will help propel the success of our brand forward in Illinois. With the demand for health and wellness on the rise, Massage Heights has strong potential for further development in the state and for us to bring high-quality, affordable massage and facial services to more communities. ”

A first-time franchisee with Massage Heights, Holland comes from an extensive background in franchising, marketing and business development.

“Over the years, there have been several massage concepts open in Chicagoland as residents focus on health and well-being has grown immensely. We wanted to bring something new to the market and found that in Massage Heights. It’s an upscale, yet affordable, experience that helps people elevate their everyday lives. And as a family-owned company, Massage Heights is passionate about the lives of the guests we serve,” said Carole Holland, managing partner of the franchise group. “With the number of residents and families in Naperville, we know the city was a perfect place to open our first location and we’re excited about growing throughout the Chicagoland area.”

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Diminish Expression Lines & Wrinkles Without Injections

From the Nelly De Vuyst blog


Laughter, sadness, surprise, doubt, etc… our face is the true mirror of our emotions. It has the ability to express our feelings and sensations through repeated contractions of its subcutaneous muscles commonly referred to as “facial muscles.” Over time, however, the skin loses its elasticity and the skin muscles atrophy and contract involuntarily causing the appearance of deep wrinkles and expression lines on the face which are difficult to treat. “Crow’s feet” around the eyes, “frown lines” between the eyebrows, forehead wrinkles etc… are all terms used to define the specific expression lineareas of our face.


nelly-cellular-matrixDiminish expression wrinkles without injections with Nelly De Vuyst® Cellular-Matrix Serum

For the first time, a serum combines collagen and elastin extracts from marine sources with Acmella Oleracea, a powerful “muscle relaxant” plant ingredient providing a similar effect to Botulinum Toxin injections! From the first application, the Nelly De Vuyst® Cellular-Matrix Serum targets muscles to provide a relaxing effect which partially relaxes facial muscles and reduces the appearance of deep expression lines. Hydrating, lifting and densifying, the Nelly De Vuyst® Cellular-Matrix Serum fills wrinkles and surface wrinkles for an instant smoothing appearance. This treatment is recommended for preventing and treating wrinkles or to prolong the effects of Botulinum Toxin injections for 2 additional months!


For a complementary “deep wrinkles filling”  effect, combine the Nelly De Vuyst® Cellular-Matrix Serum with the Nelly De Vuyst® Lifting Complex Cream. Within eight weeks, you will see a spectacular three-dimensional deep wrinkles reduction resulting in more volume, surface and depth.

Nelly De Vuyst

Nelly De Vuyst


Repair Complex

The Nelly De Vuyst Repair Complex Cream is the very first age management treatment specifically formulated for sensitive skin prone to “inflammaging”.

This multi-corrective treatment is made of a highly effective blend of antioxidant, biomimetic repairing and anti-inflammatory natural ingredients that targets the symptoms of hypersensitivity. The Repair Complex Cream addresses every physiological problem met by hypersensitive skin, in the most efficient and safest way possible. 


  • Reduces redness by its inflammation-control action and capillary-strengthening effect
  • Highly antioxidant, it neutralizes free radicals involved in premature aging
  • Desensitizes the skin to immediately soothe the sensation of discomfort, irritation or itching
  • Repairs the protective barrier and provides instant and long-lasting skin comfort

The skin is immediately more comfortable and signs of redness and telangiectasia are reduced. The skin reveals a healthy and youthful-looking complexion.

Ingredient: Caper Flower Bud, Tannic Acid, Chamomile Extract, Arnica, Horse Chestnut, Rose Water, Cornflower Water, Urea, Polysaccharides.

From Nelly De Vuyst

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Being Seen! Epicuren featured on and

We love seeing our sponsors being featured in the media!  Check out the features for Epicuren:

It’s official: These are the very best products for exfoliating your skin | featuring Epicuren’s Pumpkin Apple Spice Peel

“A combination of pumpkin enzymes and malic acid, this dual action peel deeply exfoliates and also happens to smell amazing.”
 | featuring Epicuren’s Colostrum Cream

Zoe McLellan

The NCIS: New Orleans actress, who also became a licensed aesthetician in 2011, dished on how to keep your skip tight and hydrated.
“I believe our skin is a reflection of our emotional state – people who are happy have a youthful glow,” she said. “Also, we are what we eat! For hydrated/tight skin I suggest an avocado daily, cucumbers, salmon and water. Meanwhile, some products she loves are Derma E hydrating mask and hydrating serum and Epicuren’s Colostrum Cream.”


Staffing Challenges Ahead: Planning for 2017

From The Booker Blog

With conference season coming to a close, a big issue has cropped up here and there. I’ve  attended the Spa China Summit, ISPA, and the Spa & Wellness Association of Africa events. While different regions of the world have different issues and challenges, there are many similarities. The biggest topics in all of these markets was that of attracting and retaining both staff members and clients.

At ISPA, Colin McIlhenney shared some teaser statistics from the latest research, which will be released shortly. U.S. spa revenues have broken through the $16b barrier for the first time, and the number of spas in the U.S. is back to where it was in 2008, at roughly 21k. What will be the hurdle to more growth? Clearly, moving forward is going to require new sources of staff members. The compensation supplement research showed that US spas have a current shortage of 300 spa directors, and 40,000 unfilled vacancies for service providers! That is out of a total workforce of about 360k people, so we need more than a 10% increase in personnel. 80% of hotel and resort staff claimed to have unstaffed positions, and I have to believe the same would apply to day spas.

Certainly, in America, most spa employers would be happy to add staff at any time, in any department. Given that most spa businesses are operating six or seven days per week, and some as many as 10-12 hours per day, staffing one treatment room alone for all of the available hours can require 4 or 5 technicians. The other factor affecting staffing is that as more Millennials enter the workforce, the average hours per work week is shrinking. It has always been the case that Massage Therapists typically worked a 20-25 hour week, but now that has dropped to as little as 15 hours per week, and many estheticians have followed suit. Let me be clear, it is not that Millennials work less, as is commonly thought; they just may often work more than 1 job, or have other interests or commitments that they like to structure their work schedule around.

So it would appear that we are at the confluence of two opposing outcomes; a shrinking work force that wants to work less hours, and a renewed interest in wellness and spa treatments among our consumers who are possibly interested in visiting spas even more. This situation creates a demand for “bodies,” who may not necessarily be the best fit for the business culture. Finding the “right” employees can always be a challenge, plus most employees, whether licensed professionals or support staff, need additional training in order to excel at their positions. This is the situation we are faced with in the United States, and it sounds dire. But imagine the challenges of staffing up in countries where there is little or no regulation or licensing, small, scattered populations, lack of understanding of the spa industry, and cultural and language challenges, and it makes our problem not seem so bad!

There is not a clear solution to this problem, and it is not likely to go away any time soon. But spa owners and managers should probably adopt a few business practices, if this has not been done already:

Interview Constantly
Run your ads for both FT and PT workers at least two weeks out of the month, and take the time to read the resumes you receive and perform some interviews each week. It is helpful to keep your ear to the ground and have a handle on available resources in your area.

Consider Flexible Scheduling
Rather than offering set shifts, give more options for work scheduling. Parents with young children at home tend to be more available for morning hours, while younger people who may still be in school are more available in the evening and on weekends. In a busy spa, shifts of as little as 3 hours can provide a steady part-time income for the right applicant.

Offer Attendance Bonuses
While very few spas can afford to pay more to technicians as a percentage of revenue, when you have a larger staff and face continual attendance issues, it can be worthwhile to create a bonus system. Available to both FT and PT workers, an example would be that if technicians do not call out sick or request schedule changes for an entire month, they are eligible to participate in a bonus pool. Even $50-75 per month extra provides a few tank-fulls of gas.

School Support
Make sure that you are a known factor in your local cosmetology and massage schools. Offer to give tours to students, or visit the schools for demonstrations and lectures. They are always looking for real-world interfaces, and being a familiar face to the students gives you a leg up at graduation time.

Lisa Starr

Lisa Starr

Lisa Starr brings over 30 years of industry-specific experience as a consultant, educator and writer to Booker through GOtalk. Lisa also works for Wynne Business, a leading spa consulting and education company. Among other things, Lisa’s expertise lies in business operations and finances, sales and marketing, inventory management, human resource development, and business process improvement. She is a well-known speaker within the trade show circuit and is a frequent contributor to industry. -learn how you can build your business with Booker!

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Philosophy of Bellisimo spa owner: Beautiful skin is more than skin deep


WORCESTER — Determination drives Bella Krashenny, owner of Bellisimo European Day Spa & Laser Center, to help people be happy with the skin they are in.

A nurse practitioner by training and education in her native Russia, Ms. Krashenny said that what people eat and drink is reflected in the condition of their skin, which is the largest organ in the human anatomy.

“I practice medical aesthetics — the art of taking care of the skin. … If the skin is unhappy, the body is unhappy,” said Ms. Krashenny, who is also a certified laser technician.

She sought to become a nurse when she and her husband, Dima, emigrated from the former Soviet Union with their 7-year-old daughter, Sasha, in 1981 in search of political and religious freedom. Landing in New York City without money, relatives or English language proficiency, they came to Worcester a couple of months later after learning friends from high school were living here. Ms. Krashenny recalled her search for a school that would accept her Soviet education transcript for academic credit toward a nursing degree, but it was in California and too expensive. She instead worked several jobs, at a deli and house cleaning, then obtained her license in 1982 as an aesthetician.

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Acqualina Resort & Spa Launches Holistic Wellness Series


SUNNY ISLES BEACH, FL—Health is the new currency. Achieving a sense of well-being starts with regular exercise, proper rest and good eating habits, but it doesn’t end there. With life moving at a rapid clip precipitated by advances in technology, consumers are seeking out opportunities to recharge, relax and unplug from the day-to-day stresses.

At the Acqualina Resort & Spa, based here, the hotel’s on-site spa practitioners follow a holistic approach to wellness and have recently launched a series of interactive and educational workshops—led by experts—which are designed to be an immersive and transformative experience for guests and locals alike.

“You have to practice what you preach and if you don’t take the reins of your own life, no one will do it for you. Whether it’s fitness or reading a book, you need to shut the world off and have some quiet,” said Jocelyn Farmer, spa director, Acqualina Spa by ESPA. “If you know what your body needs, you need to listen and educate others.”

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Zeel, the company that created Massage On Demand® in 2012, and is the largest in home massage company, with over 7,000 massage therapists nationwide, continues its history of innovation with the launch of a new business line – Zeel Spa®, the staffing solution for spas. Using the Zeel Spa platform, spas, salons, and hotels can book a licensed, vetted Zeel Massage Therapist to fill vacant appointments due to last-minute staff absences. Zeel Spa also helps spas augment their existing staff during periods of peak demand. Zeel is the first on-demand company to use its active network of independent contractors to provide ondemand staffing solutions to traditional brick and mortar businesses.

Zeel currently has over 70 spas and hotels in 20 US cities using the Zeel Spa platform to staff spa massage therapists at spa and hotel properties. After signing up, spas can start scheduling Zeel Massage Therapists right away, for start times as little as an hour in advance. Spa Directors also have the option of booking one or more Zeel Massage Therapists for a period of up to 8 hours, called a Block Project®.

“Since we created and launched Massage On Demand, the goal for Zeel has been Powering Massage Everywhere®”, said Samer Hamadeh, founder and CEO of Zeel. “As the leading company providing in home massage to customers, we have an extensive network consisting of the best massage therapists. Zeel Spa creates more opportunities for those massage therapists and also helps make the overall spa massage industry stronger, more flexible, and more efficient. Spas no longer need to turn away business or disappoint customers because of last-minute staff absences, or spikes in customer demand. They can even expand their hours of operation and increase revenue by adding more appointment slots.”

“We’re delighted to partner with Zeel, the top name in on-demand massage to bring massages to our guests,” said George Terpilowski, General Manager of Fairmont Copley Plaza in Boston, MA. “We pride ourselves on delivering outstanding service, and given Zeel’s reputation for quality, the company is the perfect partner to deliver massage therapy in-room and in our dedicated spa suite. Health and wellness – with a bit of pampering – is important to our guests when they travel, and our partnership with Zeel is a wonderful complement to the services at Fairmont Copley Plaza.”

Added Sofi Venezuela, assistant spa director at Gurney’s Montauk Resort & Seawater Spa, “Our partnership with Zeel has been game-changing. We’re now able to accommodate all of our hotel and day guests. Zeel Spa helps us to be more flexible, allowing us to offer more massage services at busier times. We get great feedback about the Zeel Massage Therapists, and the Zeel Customer Service team is easy to work with. They’re very quick in responding to all our last-minute requests.” Zeel Spa is part of the larger Zeel Professional platform, which includes Zeel Corporate Wellness and Zeel Concierge. Zeel’s Corporate Wellness Program delivers licensed, vetted massage therapists to events, conferences, and workplaces. Zeel Concierge empowers staff at hotels without an in-room massage offering to book spa massages for their guests for delivery to hotel rooms in as little as an hour.

Founded in 2010, Zeel made its mark in the massage industry with the introduction of Massage On Demand, its category-creating in home mobile massage delivery service. Massages at home can be booked through the Zeel Massage app for iPhone and Android and on, and are available for start times as early as 8 am and as late as 10:30 pm, 7 days a week, 365 days a year. Massage options include Swedish massage, deep tissue massage, prenatal massage, sports massage, and couples massage, available in 60-minute, 75-minute, and 90-minute increments. The massage therapist brings the massage table and supplies.

All Zeel Massage Therapists undergo a vigorous vetting process and must be currently licensed and fully insured in their state of practice. Zeel Massage Therapists are professionals devoted to providing a five-star customer experience.

About Zeel

Zeel created the Massage On Demand category in 2012 and was the first company to bring sameday, in-home massages to customers. Zeel is the leading and largest on-demand massage company with more than 7,000 licensed massage therapists in its network. Zeel offers the most reliable ondemand massage service in as little as an hour, or up to a month in advance, seven days a week, 365 days a year, with start times as early as 8am and as late as 10:30pm. Zeel delivers the highest quality, five-star massages from licensed, vetted massage therapists to homes, hotels, workplaces, and events. With best-in-class security protocols and white glove customer service, Zeel customers enjoy a massage in the comfort, convenience, safety, and privacy of the place and time of their choosing. Booking, scheduling, and payment are made easy with the Zeel Massage app for iPhone and Android. Zeel is also home to Zeel Spa®, the on-demand staffing solution for spas; Zeel Concierge, which enables hotels to provide in room massage bookings for guests; and Zeel Corporate Wellness, which brings Zeel Massage to events and workplaces.

Media Contact: Lauren Craft

Zeel Spa Contact: David Edwards

All-Purpose Balm from Worker B

Worker B balm

Worker B is a group of passionate beekeepers and artisanal skincare formulators who have harnessed the potency of bee-created ingredients straight from the hive.

The concentrated organic raw honey, propolis and beeswax, from their beehives are is completely totally unprocessed leaving them chock-full of all the bee-autiful stuff our skin absolutely loves. Formulas have countless benefits for problematic skin – from preventing acne breakouts to soothing sunburn, from calming itchy patches to moisturizing chapped, dry skin.

Unscented/Natural Scent
Net Weight: 1.00 oz

Beeswax, Organic Olive Oil, Organic Almond Oil, Organic Avocado Oil, Raw Honey, Propolis Tincture, Vitamin E Oil

Label & Packaging Notes
Letterpress-printed locally by Angel Bomb Design in Minneapolis, MN.
Floral illustration is of the Borage flower. This star-shaped blossom lends a rich, butterscotchy flavor to raw honey.
Recyclable metal tin.

From Worker B

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Simplify Everything

Allan Share

Hi friends, once in a while I love to speak up on our post. We have an amazing amount of folks around the world who blog with us and this one I thought was especially interesting. Reach out to the folks at J Schmid for more information…

Allan Share – President of the Day Spa Association





Human beings have an attention span of 8 seconds.

We don’t read anymore. We scan.

Brands usually say too much.

Cut your copy.

Make your point. Quickly.

Make things more visual.

Get rid of anything unnecessary.

Edit again.

My 8 seconds are up.

You get my point.

The end.

Having trouble trimming your message? We can help you get to the point. Email me at Make it brief.

Brent Niemuth

Brent Niemuth





Many people spend plenty of money making their homes and cars beautiful because it’s a reflection of their own attitudes toward success. It follows that personal beauty should also be a priority.

There are in fact many adages out there designed to make you feel better about yourself when you are less than beautiful in the conventional sense: beauty is in the eye of the beholder, it is more important to be beautiful on the inside, etc. and so forth and so on.

One adage that cuts both ways is beauty is only skin-deep. It can mean that beauty is not all that defines you. It could also mean that beautiful skin can make you more beautiful!

These are all true, but the fact is most people want to be as good looking as they can possibly manage! Call it narcissistic if you will, but this completely works in your favor if you are looking forward to a career as an esthetician. Becoming an esthetician will open opportunities for you to help every single person that wants to be more beautiful and remember–that is practically EVERYBODY!

So, if you have chanced upon our site looking for more information on how to become an esthetician, you are in the right place. It is a great career move and bound to make you the most popular person in your block, and if you’re into looking great and helping people look great, you will have an awesome time just learning the craft.

As a wise man once said:

“Choose a job you love, and you will never have to work a day in your life.”

Chinese Philosopher

What could be better than a career doing what you love? Enough time has been wasted! Go get your learning goggles on for another EPIC guide from your beloved Skin Tightening Sage…

How To Become an Esthetician: EPIC Guide to a Career in the Beauty Industry

Click Here to Read the Full Post…it’s pretty great!

Skin Tightening Sage

Skin Tightening Sage

Skin Tightening Sage is THE destination for great skin and beauty articles and all the best skin tightening products available online today. It was put together by a regular ol’ husband and wife couple who was tired of searching endlessly online for the best products and techniques to help turn back the hands on the clock.

Linda Higgs from The Spa at Shula’s | Mover & Shaker

Linda Higgs

Linda Higgs

The Spa at Shula's

Interesting things about you and the business you are in?

Spa/Company Name: The Spa at Shula’s


How did you end up in the industry? I was the Director of Sales at the Hotel. The Spa Director position came available in our new spa and I was immediately interested. Such an interesting industry and a great lifestyle for wellness, health and beauty.

If you are not working…what are you doing? I enjoy many forms of exercise including weight training, cycling and running. I also love to cook, dine out, decorate, enjoy the Florida Beaches, travel and all visual arts.

Favorite vacation taken? Always enjoy the California Wine Country

If you were not in a spa career, what would you be doing? I will always be in the spa field. I have found my passion!

Spa/Facility info:

What best describes your spa? Day Spa (no hair services)

Total square footage of your facility? 3,100

How many treatment rooms do you have? 7

What new treatments have you added recently? Eminence Triple Peel Facial and the Aveda Beautifying Massage

What is your signature treatment? Tropical Skin Ritual

What percentage of your business comes from Retail sales? 30%

Anything else you would like to share? As Vice-Chair of the Florida Spa Association I have immersed myself in being a part of the development of the Florida Spa Industry, a role I truly enjoy!


Superfood Skin Care Is Having a Moment


Your obsession with green juice is about to get a lot more complex thanks to a recent crop of superfood skin-care products boasting the good-for-you-ingredients frequently found in your favorite post-workout drink.

Leafy greens, such as kale and spinach, along with açai berries (another smoothie superstar) are popping up in some of the latest creams, serums, and oils this season, with formulas promising to boost skin’s hydration and fight off free radicals.

Newly launched vegan skin-care brand Youth to the People debuted a three-piece collection earlier this year, which features a cleanser, a serum, and a moisturizer made of superfood formulas packed with kale, spinach, and alfalfa as well as hyaluronic acid. And First Aid Beauty, known for its simple, sensitive-skin-safe lineup, is also tapping into the green-machine theme with a line of veggie-inspired products set to launch later this year. (Mark your calendars for December!)

“Both kale and spinach are rich in a variety of potent antioxidants that help reduce skin inflammation,” says Joshua Zeichner, the director of cosmetic and clinical research in dermatology at Mount Sinai Hospital in New York City. “Superfoods provide our body with the building blocks it needs to function optimally, and now their benefits are being delivered directly to the skin topically.”

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Mirror Mirror Beauty Boutique Named One Of Nation’s Top 10 Medical Spas


Mirror Mirror Beauty Boutique is excited to announce that it once again has been named as a Top 10 Medical Spa by Aesthetic Everything. As an industry leader, practice founder, Paul Vitenas, M.D., F.A.C.S., is honored to be recognized for this remarkable achievement.

As the largest aesthetic social network, Aesthetic Everything has become a vital platform for today’s cosmetic professionals. The prestigious Aesthetic Everything Awards are given out annually as a way to give back to the community by recognizing the most trusted providers in the United States. Their awards include the Top 10 Plastic Surgeons and Top 10 Aesthetic Companies. Choosing from thousands of elite facilities around the nation, Aesthetic Everything selects their winners by thoroughly assessing online reviews and overall consumer satisfaction ratings.

Winning the coveted Top 10 Medical Spa title again this year, Mirror Mirror Beauty Boutique combines elegant architecture, a peaceful atmosphere, and one of the most elite spa experiences available today. The facility offers patients a full variety of injectibles, including Botox Cosmetic and traditional dermal fillers, as well as newcomers such as the lip plumping Juvederm Volbella®. Mirror Mirror also makes noninvasive treatments like CoolSculpting, Fraxel Laser, Titan Skin Tightening and IPL treatments accessible and personalized for each individual patient.

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Biofreeze Professional 360° Spray


Biofreeze Professional 360° Spray makes applying Biofreeze much easier. Featuring a continuous flow that even works upside down to reach those hard-to-reach places like the middle back, neck and other lower extremities.

Biofreeze Professional effectively alleviates pain from backaches, arthritis, sore muscles and joints, sprains, strains, and bruises.

Our proprietary formula is made with U.S. Pharmacopeia-grade ingredients. This dye-free formula is free of parabens and propylene glycol.

  • Features an arthritis-friendly continuous flow that even works upside down
  • Provides pain relief for hard-to-reach areas, such as middle back, neck and lower extremities
  • Proprietary formula made with USP-grade ingredients
  • Free of parabens and propylene glycol
  • Great for a hands-free application on hard-to-reach areas, such as the middle back

From Biofreeze

click here for more

Massage Experts Franchising Ltd. Welcomes 9th Canadian Clinic

From –

Having opened in June 2016, Massage Experts Burlington is conveniently located at 744 Guelph Line. Local franchisees Stuart and Diana (Romano) Reid are excited to welcome you to their modern and inviting clinic. Massage Experts Burlington provides Registered Massage Therapists, Registered Acupuncturists and trained Shiatsu Therapists. Besides offering a $49.00 First Visit Rate, Massage Experts also provides 1 AIR MILES® rewards mile for every $20 you spend on all products and services chain-wide.

“We are very excited to be part of the Massage Experts Family”, boasts Stuart Reid, Franchisee. ”From our first visit and talks with Massage Experts, we knew that their design, atmosphere, and corporate culture is what we wanted to invest in. The passion they have for the industry and their desire to truly help clients “Feel Better. More Often”, is what we equally wanted to embrace. We were sold on the idea, and here we are now, open to serve Burlington.” Reid, will be acting Clinic Director as well as a treating practitioner.

With such dynamic growth since their opening in 2013, Massage Experts Franchising Ltd. anticipates having 20 clinics open from coast-to-coast within the next year. “Our business model welcomes clients who are members or non-members, at terrific and competitive prices. Why go for a massage a few times year, when a monthly maintenance program pays much more attention to this much needed health benefit, and gives you discounts for your loyalty”, states Clayton Hamilton, President & CEO, Massage Experts Franchising Ltd.

Many satisfied customers say they are the experts in Burlington massage services. In fact, Massage Experts is known to be the best Burlington spa for facials.

click here for the full article

Massage Heights Announces Opening of First Location in Illinois

From – Massage Heights, a leader of professional, affordable and convenient therapeutic massage and facial services, announced today that it will open its first location in Illinois in Naperville, a suburb of Chicago. The Retreat, owned by entrepreneur Carole Holland, is located at 2911 West 95th St., Suite 101, and will hold its grand opening on Nov. 9. This is the first of multiple locations that Holland will open in the Chicagoland market.

The Retreat will welcome guests for an exclusive Pre-Sale Founding Members Event on Nov. 5 and Nov. 6 from 10 a.m. to 5 p.m. New customers will have the opportunity to sign up for a special offer for their first year which will also include 13 sessions for the cost of 12, a $180 savings.

“Massage Heights has experienced tremendous growth this year and we’re thrilled to expand the brand to Illinois,” said Shane Evans, co-founder and president of Massage Heights. “Carole is a veteran in the franchise industry and we’re confident that her background will help propel the success of our brand forward in Illinois. With the demand for health and wellness on the rise, Massage Heights has strong potential for further development in the state and for us to bring high-quality, affordable massage and facial services to more communities. ”

click here for the full article


Your anti-pollution solution!

Did you know that during your daily commute you can be exposed to large amounts of pollutants that degrade your skin? Exposure to environmental toxins is fast becoming one of the biggest causes of pre-mature aging of the skin. Your anti-pollution solution? Help protect your skin with cutting-edge antioxidants found in ORAC Age-Protect Serum. This skin-rescuing formula assists in protecting the skin from visible damage caused by the free radicals and oxidative stress found in environmental pollution. Create your very own anti-pollution solution with these 4 simple tips!

Double up

4 tips to help protect you from skin pollution.


Double Cleanse

Use a cleanser to “wash off the exposure of your day” but do not use one that strips the skin of necessary oils. Cleanse. Rinse. Repeat.


Go Back for Seconds

Double up on high antioxidant foods as they help to fend off free radical damage and can support healthy-looking skin. Look for fruits and vegetables that contain antioxidant vitamins C and E. Think dark green and purple.


Twice As Much

Water is good for your body and even better for your skin. Most of us are guilty of not drinking enough of nature’s best anti-aging secret: water. By doubling up on what you normally drink, you can help keep hydrated internally and keep your youthful glow externally.


Powerhouse Pairing

For powerhouse protection against nasty airborne pollutants, add a layer of ORAC Age-Protect Serum under your daily moisturizer to shield your skin from the visible signs of aging before they begin!

tropical lave

“Protect skin from oxidative stress with this hydrating formula featuring ceramide 2, which aims to prevent the appearance of fine lines & wrinkles.”
– American Spa Magazine

tropical lave


Heather Linberg

Heather Linberg

Epicuren®’s Skincare Specialist

Heather is a lover of all things health, wellness, and beauty! A leading industry expert, she has been sharing her passion for creative health and beauty solutions for over 10 years. Her extensive knowledge of wellness and skincare has made her an invaluable resource to an impressive list of beauty editors, celebrity makeup artists, and red carpet A-listers! You can contact her at

To offer Epicuren Discovery® in your spa, contact |

For International Inquiries, contact |

Real Salon And Spa Horror Stories

Salons and spas have their fair share of horror stories… To get you in the Halloween spirit, our staff shares some REAL-LIFE tales from our clients that are sure to give you a fright!


1.  The “Touchy” Client

One blustery October day in Los Angeles, Joseph received a phone call from a spa in need. Being the ever faithful support technician, Joseph fervently helped the poor spa owner who was also handling the front desk. As another client walked in, Joseph was put on hold…. but the phone was still listening! Apparently the client thought it was appropriate to touch his prospective masseuse, but he was dead wrong. The woman said “please don’t touch me sir,” to which the client responded “well, this isn’t going to work then” and left! Just goes to show you, even clients can be creepy this time of year!



umasked2.  A Thief In The Night

Sometimes even your best friends can act ghoulish. Thanks to an automated message from DARCI, a client discovered that an employee had stolen thousands of dollars from his salon by modifying gift certificates. This particular employee shared holidays with our client over the course of 7 years and was considered a dear friend. When the employee was asked why she would do such a thing, she looked our client dead in the eyes and said “because it was easy.” She would have gotten away with it too if it wasn’t for our meddling software keeping our clients protected from fraud!



jack3.  Nightmare Before Christmas

On Christmas Eve, our support department received a desperate phone call. A client and her husband received a notification that someone had broken into their salon after closing and printed out their entire client list! Our team was able to password lock their software to stop any further mischief, but the mystery of the stolen client list persisted. Then early that next year, our client received phone calls from loyal clients telling them a spurned employee was soliciting their business for a salon he planned to open across the street! Little did the sneaky employee know our clients were on to his shenanigans and he was soon an unemployed stylist with no stolen clients.


Guest post from the ProSolutions blog

ProSolutions Software

ProSolutions Software

For nearly 30 years, ProSolutions Software has been an industry leader in providing quality salon and spa software to thousands of businesses worldwide. Based in Los Angeles, we have worked closely with top beauty business owners, managers and consultants to create Transcend, a comprehensive, personalized software solution for salons, spas and resorts.

Dry Salt Therapy Benefits: How Salty Yoga In Pink Himalayan Salt Helped My Shallow Breathing

Shallow, quick breaths are common among those of us with desk jobs. Eight hours a day, five times a week, we hunch over our computers with very limited movement, except for the occasional coffee run or lunch. Yoga is touted for its benefits in improving posture and flexibility, something us desk workers need. As a yoga enthusiast, I wanted to dabble in an alternative form of yoga, and steer away from the conventional yoga pilates. Enter salty yoga.

On Monday morning, my colleagues and I were ready to try this new fitness trend. Before entering “Breathe,” a salt room inside Oasis Day Spa in New York City, we didn’t know much about what we were getting into. Most of us were skeptical, but intrigued by the odd pairing of the ancient health practice and salt.

Ready to conquer the day with salty yoga, we walked into the delicate rose-pink room filled with salt. Immediately, I felt a sense of tranquility in the small salt chamber as the yoga mats were laid parallel next to one another. Yoga instructor Ellen Patrick greeted us with a smile, ready to start our 50-minute session. This was a much welcome change from heading to my desk in our office in the bustling Financial District.

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Pampered in Paradise: The Spa at the Marriott reopens while renovations continue

Does your job come with perks? A 401k plan and health insurance are all very well, but consider this: Paul Nunez, director of The Spa at the Marco Island Marriott, is required by his employment to personally sample the abilities and technique of every prospective massage therapist who is being seriously considered for a position at the spa. So when he gets a massage – and you have to believe the applicants are giving it their best effort – it’s all part of his day’s work.

“The interview includes giving a massage, without a doubt,” said Nunez. “It’s a perk of the job, but at the same time, it’s difficult – I’ve done two a day.”

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Retail Therapy – 2 Steps to Selling

We have heard it and we know it: Retail can and must be an integral part of our revenue stream in any health and wellness business, yet somehow it always seems to be off target. We hear that providers don’t want to “sell”. We hear that customers can buy their products cheaper and easier online. So what do we really need to change?

The first thing I suggest is a deeper understanding of the consequences of not actively offering retail products. Withholding recommendations from a client that would help them get better results, is a real disservice to them. I am not aware of a single service that could not be improved by adding a good product into the treatment plan and it makes no sense that therapists are reluctant to recommend that option. Forget about selling. This is part of therapy. The right product can improve, sustain and expand the results achieved during the service significantly.

The second step is to actually find, chose and carry the products that expand the value of our services. You’re the expert. That should not pose a problem.

As a customer, I have the right to receive good recommendations that would allow for the best possible result. I come to you for that expertise. So keying providers into that mindset will help a lot. Updating the product assortment to reflect items that assist in solving the client’s problems is instrumental. And having the provider know what product to recommend and why is essential.

So where to start? Asking providers what they would recommend to their clients is an easy start. Knowing which problems you solve for your constituency is critical so that you can do everything to provide a solution.

Another very good option is to package services and products together. And yes, best to do multiple services, and leverage other resources, add products and wrap it all up into a program that delivers extraordinary good results for your client’s needs. But, even without programs you can start combining treatments and products into packages. That way the therapist does not need to worry about “selling” and maybe can be inspired to talk about the best use of the product?

Products can also be used to incentivize. I am adamant about not offering discounts. Never. Not even in the buy X – get one free category, or buy X – get Y% off scenario. What I suggest is to offer a bonus instead. Buy this series of services, or that package and receive $X.XX worth of professional skin care products. The perceived value of the product is the retail price – the cost only a fraction. You add value to your package, move product AND introduce the customer to great merchandise.

Nicolay H Kreidler

Nicolay H Kreidler

Lead ~ Grow ~ Thrive Consulting

Nicolay H Kreidler is an entrepreneur and strategic consultant in the health and wellness space who focuses on turning around distressed businesses and repositioning businesses for success. He can be reached at

Office 415 212 8643 Mobile 347 931 8583 (PST)

Diamond Microdermabrasion by SkinAct

Diamond Microdermabrasion

Diamond Microdermabrasion

Excellent Microdermabrasion for Beauty Centers

SkinAct’s (crystal-free) Diamond Microdermabrasion alternates the Micro-Crystal flow with a Diamond Tip Wand. Areas closer to the eyes and mouth can be abraded more accurately with diamond abrasion (no risk of stray crystals causing damage or being ingested).

Diamond Microdermabrasion treatment offers a Non-Surgical Skin resurfacing procedure by using sterile Diamond heads to peel and rub off the dead cells at the top skin layer followed by vacuuming/suction removing particles along with any dirt and dead skin.
This procedure removes skin debris, scars, blemishes, wrinkles and uneven pigmentation of the skin.

Moderate usage of Diamond Dermabrasion accompanied with quality skin products that penetrate through the top skin layer and reach the dermis level help to replenish natural nutrients and restore cell activity promoting healthy skin. Dermabrasion treatment is a healthy, glowing, beautiful skin accomplishment.

From SkinAct

Comphy Introduces New Instructional Videos

Leader in Luxury Spa Linens Launches How to Triple Sheet, Bed Design Ideas, Spa Table Design Ideas and Retail Training Videos for Comphy Clients

Ferndale, Wash. (October 19, 2016) Comphy is pleased to announce a new series of instructional videos for professionals and consumers. As a leader in luxury linens for spa, hospitality and home, Comphy is committed to educating both the professional spa and hospitality industries, as well as design-conscious consumers on a variety of useful topics. This week, Comphy released How-to Triple Sheet, Bed Design Ideas, Spa Table Design Ideas and a retail training video for Comphy Retail Program clients. The videos provide everything from product knowledge to design inspiration to help customers create the right look for their business or home.
“It’s important to us to always be listening to our customers, and many have asked us to do more videos over the years,” says owner and founder, Mia Richardson. “We are excited to have this as yet another venue to provide our customers with more support and creative inspiration.”
The videos can be found on the Comphy YouTube channel, with links on The Retail Training video will be available only to clients participating in the Retail program. Provided in segments, the video explains in detail what the program entails, including product information and best practices for retailing.
The video series comes on the heels of a product expansion, including a series of luxuriously soft knit throws and blankets, a spa robe made from the same high performance fabric as Comphy’s renowned linens, new fabric designs for pillows, saddles and more.
Added Richardson, “it has been a big year for Comphy with all of our new product releases. We are happy to be able make it even easier to sell and use our products by offering our clients these new videos. We plan to produce more design trend and product tips videos to the series in the coming months.”

About Comphy Co.
As the inventor and leader of linens for the spa industry, Comphy sets the standard for luxury spa, home and hospitality linens. Whether it’s the famously soft feel of our recyclable, durable sheets, or our customized personal service, Comphy is committed to quality and innovation. Ask about the exciting opportunities we make available to our clients through our highly profitable retail program. Developed for Spa, Designed for Ahh. Find us online at
General Contact:
Krystal Clark, Marketing Manager
Comphy Co.

Media Contact:

Nancy Griffin, Principal

Contento Marketing


The Spa at the Peaks Announces New Director: Todd Shaw Brings Years of Luxury Spa, Health and Wellness Experience to Telluride

From –

The Spa at the Peaks is pleased to announce that Todd Shaw has joined the team as its new director. Shaw joins the Spa at the Peaks from the LaQuinta Resort and Club, a Waldorf Astoria Resort in La Quinta, California. He is also the Board Chair of the International Spa Association (ISPA) and has worked at some of the world’s leading spas, including Capella Resorts and Auriga Spa in Mexico, Austria and Singapore and Canyon Ranch in Tucson, AZ.

“I’m excited for this opportunity to join the team at the Spa at the Peaks and see a number of opportunities to build on our existing programming and offerings,” said Todd Shaw. “My philosophy is to create a comfortable, fun environment and instill confidence in everyone that walks in the door.”

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Green Spa Network Announces 2016 Sustainability Award Winners

The Green Spa Network announced the winners of its 5th Annual Sustainability Awards at the 2016 Green Spa Network Congress Gala Banquet on September 26th at Devil’s Thumb Ranch (Tabernash, CO).

In its 5th year, the Green Spa Network Sustainability Awards honor people and companies that have invested in pursuing progress towards a sustainable future and achieved outstanding accomplishments through their leadership, innovation, and dedication.

The 2016 recipients include:

  • GSN Visionary Award: Robert Redford
  • Culinary Excellence: Meadowood Napa Valley (St. Helena, CA)
  • Green Building Award: The Allison Inn & Spa (Newburg, OR)
  • Sustainable Skin Care Award: Shankara
  • Sustainable Spa Award, Day Spa: Naturopathica Chelsea (New York City)
  • Sustainable Spa Award, Multi-Location Spa: Natural Body Spa and Shop (Multiple Location in Florida, Georgia, and Tennessee)
  • Sustainable Spa Award, Resort/Destination Spa: Spa at Mohonk Mountain House (New Paltz, NY)
  • Sustainable Retailer Award: Pharmaca (Multiple Locations in California, Colorado, New Mexico, Oregon, Washington)

Additionally, the Tara Grodjesk Dedicated Contributor Award, which recognizes those dedicated volunteers who contribute to the growth and success of GSN, was given to Bill Barczy, Jim Chenevey, Cici Coffee, Kelley Filbin, and Rianna Riego.

The awards are judged by an independent committee of industry professionals that includes Mary Bemis, editorial director of Insider’s Guide to Spas; Debriana Berlin, founder of Kiss The Sky & Yoga Incorporated; Rona Berg, editor-in-chief of Organic Spa and The Rona Report; Christi Cano, president and founder of Innovative Spa Productions; and Julie Keller Callaghan, editor-in-chief and publisher of American Spa.

Runner’s up were also recognized including:

  • Culinary Excellence: Allison Inn, Blackberry Farm, Mii Amo
  • Green Building Award: Complexions A Spa for Beauty and Wellness, Miraval Resort & Spa, Montage Beverly Hills, Salamander Resort, Solage Calistoga
  • Sustainable Skin Care Award: Body Bliss, Intelligent Nutrients, JAMU, OSEA
  • Sustainable Spa Award, Day Spa: Organic Elements Spa, Posh Organics
  • Sustainable Spa Award, Multi-Location Spa: Complexions A Spa for Beauty and Wellness, Hiatus Spa & Retreat, International Orange, Naturopathica Healing Art Centers
  • Sustainable Spa Award, Resort/Destination Spa: Allison Inn, Farmhouse Inn, Mii Amo, Montage Beverly Hills, Salamander Resort
  • Sustainable Retailer Award: Credo Beauty, Organaca


GSN is a not-for-profit trade association dedicated to promoting sustainability in and through the spa and wellness industry. Their mission is to promote the vital connections between personal wellbeing, economic sustainability and the health of our planet. Through networking, education, and best practices developed with its membership of the nation’s most innovative green spas, GSN is setting the standard for social and environmental sustainability in the industry. For more information, visit

Contact: Jessica Gilden | Business Manager | 800-275-3045 |

Retail Ethics Matter to Consumers

Historically, the shopping cart was filled based on a simple process of determining the quality and the appropriate price. Today, it’s a more complicated process as consumers become increasingly aware and concerned about how ethically products are made.

In a recent survey of 1,000 UK shoppers, Morgan Stanley Research found that, “While ethical concerns don’t dominate shopping habits—prices and quality still rank highest—they have gained prominence since 2010, particularly with the critical younger consumer demographic.”

Of all items in the survey, the nine percentage point increase regarding the importance of ethics was the largest. It points to the reality that the next generation of consumers believes that there is value in protecting both the workers and the environment involved in manufacturing and production.

Several major retailers have already recognized the benefit in providing transparency to their customers. Gap recently released a list of all of the factories that provide it and it’s six companies (Gap, Banana Republic, Old Navy, Piperlime, Athleta, and Intermix) with product. Given the nature of the modern consumer’s relationship with retailers, it’s fair to say that having an ethically sound business model will reap rewards that far outweigh the costs.

As Paul Daulerio of the CT Post notes, “Businesses focusing on encouraging ethical practices are commonly viewed with respect by employees, stakeholders and the community. The ethical philosophy of a business can thus affect it in many ways including its reputation, productivity and profitability.”

Championing your business’s commitment to sustainability is a move that will cause consumers to connect your brand with a sense of respectability. This can be done with something as simple as eco-friendly packaging that demonstrates to them your priorities.

Contact us today to discuss packaging options for your business that will send the right message to your customers.

Action Bag

Action Bag

Action Bag Company is your retail and promotion packaging expert. We offer packaging solutions to meet any retail packaging need. Our product line includes shopping bags, vinyl bags, paper and plastic bags, retail supplies, gift certificates, gift card packaging, organza bags, and drawstring bags.




Turn back the hands of time with a botanical blend of cold pressed nut oils, boosted with dilo and beach almond hydrosol, green coconut kinetin and a powerful of anti wrinkle peptide (Matrixyl). This powerful anti-wrinkle formulation harnesses the power of Green Coconut Kinetin and plant actives to naturally smooth fine lines and fortify delicate skin around the eyes for noticeably younger-looking eyes


  • Boosts the skins production of collagen and elastin
  • Degraded skin cells that lead to the appearance of wrinkles are boosted and repaired while the skin also increases production of new, healthier and stronger skin cells.
  • Reduces wrinkle depth by 45% after 3 months of use. Helps the skin to maintain optimum hydration, reduces the depth of existing wrinkles and helps promote collagen synthesis whilst keeping skin softer and smoother.
  • Studies show that deep wrinkles were reduced by half. Smaller wrinkles and fine lines sometimes faded completely away. And whatʼs even better, every participant in the study showed noticeable improvement within two weeks. The result was fewer wrinkles and younger-looking skin.

From Pure Fiji

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The Importance of Customer Loyalty for Your Spa (and what you can do about it!)

Featured from the Booker Blog

As the manger or owner of a spa, what’s the first thing you would do to grow your spa’s business?

If you’re like most people, you’re probably thinking that attracting new customers is the right answer.

Well, sorry to burst your bubble, but no. The best way to grow your spa is to focus on your client retention, and by extension, your customer loyalty. When you’re solely focused on attracting new customers, you’re forfeiting a lot of your revenue. It costs 6-7 times more to acquire a new customer than it does to sell to an existing one. It’s that existing base that you want to keep happy.

Your customer loyalty is an incredible driving force behind your business’ bottom line. It opens up the chance for you to engage better with your customers, helps bring in more repeat business, and increases your profits. With repeat customers spending 67% more than new customers, it’s easy to see how.

When you’re running your spa, there are so many things going on in your day to day, sometimes it’s hard to even wrap your head around tactics to grow your business.

So…what are some easy and effective ways to start creating some loyalty amongst your customers? Let’s explore:

Punch Cards

This is a basic, yet effective, method for garnering some repeat business amongst your existing customers. You can supply your clients with a loyalty punch card at the close of their first visit. Whether they decide to punch a slot for each visit or for each incremental amount spent, your clients look forward to earning the free treatment.

Points System

Setting up a simple points system is another basic but easy strategy for creating loyalty.

Begin by setting ‘value’ to points — what does it take to earn a single point at your spa?

For example:

$1 spent = 1 point earned (it’s important to note that points are not able to be redeemed for cash)

Now that you’ve established the value of your points, you can start assigning different points to different behaviors:

Customer Referral = 500 points

Each appointment booked through spa app = 250 points

Each appointment made through pre-booking = 250 points

Appointments made for birthdays = 300 points

Once you’ve assigned points to each behavior you can then assign rewards for collecting a set number of points:

Once a customer has earned 1000 points, he/she would be eligible to redeem for gift certificates or discounts on massage treatments.

VIP Love

Give your customers the VIP treatment they deserve, especially to the customers that continue to show loyalty to your spa. This goes along a more tiered rewards program (that works in conjunction with a points system) in which you can include additional and special rewards for the most frequent and loyal clients.

Giving clients VIP status can open them up to exclusive spa deals, discounts on several of the retails items on sale at your spa, specials on select treatments and much more.

Get Social

In today’s digital world, it’s both easy and very important to stay connected via the various social channels available. When it comes to the spa industry,  Instagram, Facebook, and Twitter, are all great platforms.

Ask your clients to post about their experiences on their different social accounts and request for them to tag your spa’s account handle along with it.

Reward them for each of their posts with either rewards points or access to spa specials and discounts.

Aditi Vora

Aditi Vora

Senior Manager of Content at Booker Software

Aditi Vora is a skilled digital marketer with a passion for content marketing and exploring new and fun ways to keep her audience informed and engaged. She’s currently the Senior Manager of Content at Booker Software.

booker logo -learn how you can build your business with Booker!

Being Seen! jane iredale featured in SHAPE, Parents, People, and Good Housekeeping!!

We love seeing our sponsors featured in the media!  Here are some features from jane iredale and the magazines they are showcased in!

It might officially be fall, but these media placements are HOT! See below for some more love for the fall collection, a fantastic placement for Lemongrass Love and another award win for Flirt LipDrink!

  • jane iredale Flirt LipDrink SPF 15 Lip Balm has received a 2016 SHAPE Beauty Award in the October issue, on stands now! A beautiful description says this balm “has it all” as a triple threat with sun protection, nourishing ingredients and a kiss of color. You may remember LipDrink won the SHAPE Sun Award this past May as well!
  • Lemongrass Love looks amazing in the October issue of People StyleWatch! The new Lemongrass Love Hydration Spray is featured within a roundup article titled, “Look Cute, Do Good,” which highlights top products that are giving back for Breast Cancer Awareness Month. The article states, “Wahoo! This hydrating spritz sends 100 percent of its proceeds to Living Beyond Breast Cancer.” A beautiful product shot, price point and reference to janeiredale.comare also included.
  • Iced Brown Smooth Affair for Eyes is featured in the October issue of Parents in an article titled “Get a Fresh Start.” A variety of moms were given a makeover and Iced Brown Smooth Affair for Eyes was used as the creamy brown eyeshadow to enhance one mom’s look.
  • Good Housekeeping is currently featuring jane iredale Lemon Smooth Affair for Eyes in the October issue in a trend article titled, “13 Ways To Do Saffron.” The article highlights a variety of ways to incorporate the shade in everyday life. The article states, “GILDED LIDS: Tap this silky shadow on lids for a sheer golden tint or glide an eyeliner brush along the lashline for a more saturated impact.”














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Christina Cabrera of The Spa at Westin Mission Hills | Mover & Shaker

Christina Cabrera

Christina Cabrera

The Spa at Westin Missions Hills

Interesting things about you and the business you are in?

Spa/Company Name: The Spa at Westin Mission Hills


How did you end up in the industry? I started my career in the hospitality industry working at the front desk and in accounting at a luxury resort. My mentor was a Spa Director and I was inspired by the health and wellness lifestyle the spa industry encompasses. I would spend time off frequenting various spas and experiencing new treatments. It was a natural transition to move in this direction for me.

If you are not working…what are you doing? I enjoy spending time with my family, my husband Oscar of 18 years and our two daughters Skylaire and Gabrielle. We enjoy hiking, day trips to the beach and frequent visits to Disneyland. We are active in our church and serving the community.

Recent books or movies you’ve enjoyed? I recently read Emotional Intelligence 2.0 which I found very inspiring. I also just picked up Andrea Wulfs’ The Invention of Nature: Alexander von Humboldt’s New World.

Favorite vacation taken? My favorite vacation was with my family on a private beach kayaking and enjoying bon fires.

If you were not in a spa career, what would you be doing? I would love to be a part of the wellness travel movement.

Spa/Facility info:

What best describes your spa? Resort/Hotel & Spa

Total square footage of your facility? 14,000

How many treatment rooms do you have? 14

What new treatments have you added recently? Hole in One Golf Massage: A ground-breaking deep body massage performed with two golf balls which become an extension of the therapist’s hands in order to reach the muscles and hard-to-reach areas. This massage is targeted to improve range of motion and flexibility, increase circulation, and relax sore muscles tailored to each client’s needs.

What is your signature treatment? Table Thai Massage: The Spa at Mission Hills version of Thai massage adapted to the table. Incorporates a series of gentle stretches and compressions releasing the tension in tight joints, increasing range of motion and enhances flexibility, allowing you to feel centered and energized. This experience is performed in light, comfortable clothing.

What percentage of your business comes from Retail sales? 15-20%


Eastern Vibration Created Treatment at St. Regis Doha Wins Award

Eastern Vibration Created Treatment Himalayan Sound Therapy at Remède Spa at The St. Regis Doha Wins Most Innovative Body Massage in Middle East Pool & Spa Awards 2016

Miami, FL (Oct. 5, 2016). Christine Hays, Co-Founder of Eastern Vibration, is pleased to announce that the Himalayan Sound Therapy treatment they recently created for Remède Spa at The St. Regis Doha has won Most Innovative Body Massage in the Middle East Pool & Spa Awards 2016.  The boutique multi-national company focusing on sound and vibrational therapy has been expanding globally manufacturing and distributing Himalayan Singing bowls handmade in Nepal. The company also provides training on sound and vibration therapy to luxury spas worldwide. In addition to developing the Himalayan Sound Therapy treatment, Eastern Vibration supplied the bowls and provided training to Remède Spa.

“The Eastern Vibration training was successful and our team really enjoyed the training. The quality of the singing bowls are excellent.” Lisa Yuan, Director of Spa & Recreation at The Remede Spa at The St. Regis Doha. “We are delighted to have received such a prestigious award and are really proud that our outstanding spa is garnering international claim. We will continue to work in the same innovative direction, offering our guests a spa experience that cannot be found anywhere else in The Middle East.”

Taking place in Dubai last week, The Middle East by Pool & Spa Awards is among the most important international beauty and spa awards in the region. Himalayan Sound Therapy is one of Remède Spa’s signature body massages. During the treatment, singing bowls are placed on and around the body to provide a full body cellular massage as the energy fields are balanced and enhanced through the resonating sound and vibrations.

“We are thrilled that Remède Spa at The St. Regis Doha was the recipient of this prestigious award,” says Hays. “Therapeutic use of sound and vibrations is a re-emerging paradigm in not only spa, but health and wellness as a whole. Eastern Vibration proudly makes authentic Himalayan Singing bowls and brings profound traditional healing practices to the spa & wellness industry. For an initial investment of  $5000, spas are able to launch a comprehensive sound and vibration program, which includes bowls for treatments, training and retail inventory. The key is training-the singing bowl is an instrument like a piano, you must know how play it.”

Eastern Vibration is the passion project of global spa industry veteran Christine Hays and her son Jahmaal. A former ballerina dancer with a background in massage therapy and yoga, Hays has decades of experience developing and operating spas. Her experience as Vice President of Oberoi Spas, and as a former spa director for Starwood, has been invaluable to the integration of Eastern Vibration treatments and retail products into luxury spas worldwide.

Hays started using the bowls in treatments at the Oberoi for stress reduction, and the company has grown organically. U.S. expansion comes on the heels of Eastern Vibration’s success in luxury spas across the Middle East, Asia and Europe. Along with St. Regis, luxury hotel partners include Four Seasons, MGM, Mandarin Oriental, Ritz Carlton, and Six Senses Resorts & Spas.

About Eastern Vibration:

Eastern Vibration is a boutique international company focusing on sound and vibrational therapy. The passion project of global spa industry veteran Christine Hays and her son Jahmaal, Eastern Vibration, manufactures Himalayan Singing bowls in Nepal and distributes to spas, wellness centers, and medical clinics across the globe. Eastern Vibration conducts workshops on healing with sound and vibration globally and is NCBTMB accredited in the U.S. as a CE provider. A percentage of Eastern Vibration sales are donated to post-earthquake charitable efforts in Nepal.<>

About The St. Regis, Doha Hotel:

The St. Regis Doha Hotel and resort is situated in Al Gassar resort, located between Doha’s cultural heritage sites and the city’s business hub. The hotel is owned by Alfardan Group and is part of Al Gassar Resort that is located at the heart of the rising city, adjacent to the Pearl Island and the cultural village, Katara and close to the business capital. The Hotel encompasses 336 elegant guest rooms with sea view; including 58 sophisticated suites among them are two Presidential suites spread over 660 square metres. The guest rooms and suites were designed by international acclaimed Wilson Associates. The St. Regis Doha is a property recognised for its timeless elegance, luxury and renowned service standards. With its unique business and recreation facilities, and award winning restaurants, The St. Regis Doha continues to set a benchmark for hotels in Qatar as it develops into a leading tourist and business destination.

Radisson Blu Hotel & Spa Nida Marina Coming to Lithuania –

Radisson Blu announced the signing of the Radisson Blu Hotel & Spa Nida Marina, Lithuania, strengthening its footprint in the Baltics. Radisson Blu already operates two hotels in Vilnius and one in Klaipeda.

The newly built resort hotel will be on the Curonian Spit – a 98km long curved sandy peninsula that separates the Curonian Lagoon from the Baltic Sea that was made a UNESCO World Heritage site in 2010. Located on the waterfront of the Nida marina, the hotel will overlook the Curonian Lagoon in the center of the Curonian Spit.

Elie Younes, Executive Vice President & Chief Development Officer of Carlson Rezidor said: “The Radisson Blu Hotel & Spa, Nida Marina will be Carlson Rezidor’s 5th hotel in Lithuania and the first five-star hotel on the Curonian Spit. We are incredibly proud to continue building on our leading position in the region with such a spectacular resort located on a UNESCO World Heritage site. We feel privileged to bring our award-winning, world class hospitality to a new destination, and to partner with UAB Marina Nida on this exciting new project.”

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At a Florida Spa Association event eighteen months ago two of the Jindilli team listened to the impassioned address by Faye’s Light founder, VIcky Weis, calling for the spa industry to help her bring hope, comfort and healing to people undergoing active treatment for cancer.  In response, this year Jindilli will partner with Vicky to provide products and training to all spas throughout the USA willing to participate in “Sparks of Light”, an initiative that calls for spas to donate 4 hours of treatment time on November 7th to people in active treatment for cancer and their caregivers.

Until recently, people indicating they were in treatment for cancer would be refused spa treatments due to the misinformed belief that massage would spread the cancer cells.  Maggie DiMille, Jindilli’s Florida Sales Representative, encountered this personally. “When my mother was diagnosed with breast cancer the toll it took on her and her loved ones is hard to imagine. My mother was a massage therapist most of her life and loved helping others. Unfortunately when she needed help the most  finances were very tight because of the medical bills and her inability to work.  When we were able to get her to a spa, people were almost afraid to touch her. What was supposed to be an escape usually became a cold reminder of what she was facing.  I’m so proud to be a part of a company that is not only providing the product but also taking away the fear in therapists by teaching them to treat people with cancer with compassion and dignity.”

Jindilli’s Director of Training, Lynille Steffenhagen, is determined to help.  “We will be conducting a free webinar on Friday November 4th at 3pm CST to talk through what is expected, how to implement the protocols we have developed especially for this program and how to best serve the clients coming in.”  Lynille, a skin and body therapist with more than 20 years of experience in the industry has developed protocols for body treatments, as well as facial, manicure and pedicure options to accompany the Jindilli products on offer.    “Just being compassionate, providing a safe and loving space is enough.  This is a great opportunity to help your guest understand the benefits of spa treatments as part of their overall treatment program and building relationships based on trust and understanding at the most difficult times in peoples’ lives. Vicky’s drive and passion have provided our industry, as well as Jindilli as a company,  a beautiful way to show our love and compassion.”

Jindilli’s cold-pressed macadamia oil-based products are uniquely suited for compromised skin.  Hypo-allergenic, anti-inflammatory and richly hydrating, they help return essential nutrients while calming irritated, damaged skin.

For further information on joining the Sparks of Light initiative, email Lynille at and www.

Media Contact:  Cherie Jackson, Chief Brand Officer, Jindilli. Cell 

Faye’s Light Contact:  Vicky Weis.

Chakra 2 – Dewdrop Kisses from Blending Babes

chakra 2

Chakra 2 – Dewdrop Kisses

Chakra 2, also known as the Sacral Chakra, is responsible for your creativity, connection to others, fertility and sensuality. This also includes your sense of well-being, abundance, pleasure, and sexuality. The Sacral Chakra is located in your lower abdomen between your pelvic bone.

To strengthen your Sacral Chakra, use this gentle and sensuous blend to promote your satisfaction in all areas of your life. To promote more creativity shake well and spray.

From Blending Babes

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Why Your Salon Or Spa Needs A Children Policy

From stylists to therapists, owners to clients, people have strong feelings about allowing children in salons and spas. Many blog posts have been written about this topic on baby, women and industry websites… and the comments reflect the culture war. Whatever your stance, you need to adopt a clear policy to avoid any confusion (and stress!) for your employees and customers.


“No Children Allowed”

Children pose unique challenges in salon and spa environments. Spas usually focus on tranquility and calm, something children rarely spachildpossess. Salons are filled with potentially dangerous items such as scissors, chemicals, hot irons, etc. In addition to these challenges, most salons and spas are an oasis for people to recharge and spend some “me time.” Thus, customer’s and employees alike can be fiercely opposed to children because they detract from the experience and can also be a serious liability to small business owners.

If you decide that a no children policy is right for you, you need to make sure that your policy is readily apparent to your customers. Make sure you state this policy on your website, paper menus, and around your shop. Also, try using a consistent reason for your policy such as “Due to safety considerations and limited space, children are not permitted in the salon.” Or, depending on your clientele, you can try a more cheeky approach like “Sorry, no children allowed (our stylists are allergic).”

funnynochildIf you’d like to be more accommodating to mothers, you can try a policy that allows supervised children. For example, “Children must be attended by another adult (who is not receiving services) at all times” or, for a lighter approach, try “Unattended children will be given espresso and a free kitten.”  This way, you can address the needs of mothers in your area by offering a solution or simply nudging them to leave the kiddos at home.

Children Welcome

On the other hand, children friendly policies could provide an opportunity to appeal to the families in your neighborhood. If this policy is more to your liking, you must create child friendly areas to mitigate their wildness. For example, child appropriate furniture in your waiting area, entertainment (i.e. coloring books, wifi connected tablets, etc.), lollipops, and other items that can placate a child that’s having a bad day and detracting from your environment.teen-facials

If you do welcome children, consider also taking advantage of the growth opportunity they represent! According to Inc., children salon and spa services is an estimated $5 billion a year industry. Almost 9% of the entire salon and spa market! Attracting this niche market doesn’t necessarily mean you have to compromise your brand. While small children may require a special chair or a unique skill set, older children (6-12) simply require small changes to your current services. Thus, adding some child services may be an easy way to generate revenue.

For example, a service named “The Princess” may include glitter lotion and lip gloss with a basic cleansing facial for young girls. A “Superhero” service may include a muscle relaxing herbal spray to a basic chair massage for young boys. Whatever you want to add, just make sure to add the whimsy a child would expect.



No matter which is right for your salon or spa, and your brand, making a policy regarding children is important. Without a policy, unsuspecting mothers are subject to dirty looks and childless clients are annoyed. This confusion inevitably leads to negative reviews from both. Make sure you have a policy in place that is easily apparent to avoid any confusion, frustration and negative reviews!

Matt Wiggins

Matt Wiggins

VP of Sales at ProSolutions Software

With over 20 years experience in the beauty industry, Matt teaches classes to salon and spa owners on business topics including branding, management, marketing and advertising.

Restore Perfect Harmony

It’s no shocker that our Silk Radiance 3-in-1 Cleansing Oil is making a big impact with beauty publications and influencers alike. The silky blend of antioxidant and lipid-rich oils will awaken the skin’s natural suppleness while dissolving impurities, not to mention the scent is divine! Read on and see why this pristine new edition is the only oil cleanser you’ll ever need!


Silk Radiance 3-in-1 Cleansing Oil

3 Oil Cleanser Myths

Myth 1 Cleansing Oil Causes Breakouts

Dirt, oil & bacteria cause breakouts, not cleansing oils. Cleansing
day & night to remove impurities keeps skin fresh & clean.

Myth 2 Squeaky Clean = Clean Skin

When too many oils are stripped from the skin your skin becomes
dehydrated which can result in dryness or over-production of oil.

Myth 3 Oily skin can’t use cleansing oils

When used properly (think technique) oil cleanser is actually one of the
best options for oily skin. The key is to dislodge oil with small circular motions.

Get glowing in one, two, three with
the one cleansing oil you need
to buy!’ – Zoe Weiner via


‘Starting the week off with a relaxing cleanse
with @epicuren’s essential oil cleanser.’
@PopSugarBeauty via Instagram


‘This stuff [Silk Radiance 3-in-1 Cleansing
Oil] feels and smells amazing!’
Influencer @CatalinaLinasu via Instagram

Heather Linberg

Heather Linberg

Epicuren®’s Skincare Specialist

Heather is a lover of all things health, wellness, and beauty! A leading industry expert, she has been sharing her passion for creative health and beauty solutions for over 10 years. Her extensive knowledge of wellness and skincare has made her an invaluable resource to an impressive list of beauty editors, celebrity makeup artists, and red carpet A-listers! You can contact her at

epicuren logo

Body Bliss Introduces New Pocket Therapies with Bamboo Retail Display at ISPA

Body Bliss Introduces New Pocket Therapies Spa Retail Solutions with Sustainable Bamboo Retail Display at 2016 ISPA Conference

Expanded Collection of Affordable, Travel Size Lotion Bars, Balms, Oils and Mists Ideal for Impulse Buys and Holiday Gifts-Now in Convenient Portable Display for Spa Boutiques & Relaxation Areas

Sedona, Ariz. (September 29, 2016)- Leading natural product manufacturer Body Bliss<> introduced an expanded collection of Pocket Therapies retail solutions at the 2016 ISPA Conference<> at the Venetian Resort in Las Vegas. The Pocket Therapies Collection now consists of 15 travel size lotion bars, balms, oils and mists with specific wellness benefits, showcased in an attractive sustainable bamboo display.

As with all Pocket Therapies, the new products contain 100% pure botanicals and cold-pressed or CO2 extracted essential oils sourced from around the globe. Joining Happy Stick, Sleep Stick, Arnica Turmeric Joint Formula, Muscle Stick, Magnesium Muscle Oil, Eucalyptus Shower Mist, Calendula Carrot Skin Formula and Soothe Stick are the following formulas:
Eucalyptus Mint Shower Mist & Eucalyptus Lavender Shower Mist
The classic clearing and refreshing scent of eucalyptus is complimented by either soothing mint or stress relieving lavender.  Relax your mind, soothe your breathing and ease stuffiness – all in the comfort of your shower or bath.

Porta Pourri is a pure essential oil, go-where-you-go, air freshener.  Just one or two spritzes in the toilet bowl before use magically traps odors, and leaves the bathroom botanically pure and fresh.  You can also use as a room mist to refresh and uplift, or add some drops to your aromatherapy diffuser!  Body Bliss Porta-Pourri transforms and enriches every day with the power of aromatherapy.  Choose from two scents:  Rosemary Orange – sweet citrus with a refreshing herbal twist; or uplifting, friendly Geranium Orange.

Kamadeva Oil with WHITE CHAMPACA: An Aromatherapy of Love & Desire
Body Bliss Kamadeva Body Oil is the 100% natural way to elevate the art of seduction. It is carefully blended from precious, tropical essential oils famed the world over for their ability to awaken the senses, relax mind & body, and encourage the melting of boundaries.  It can be used as a personal fragrance and skin conditioner after bathing or showering, or as a romantic massage oil for couples.

Dream Mist with LAVENDER PROVENCE: A Bedtime Ritual for Sweet Dreams
Body Bliss Dream Mist is blended with sweet and gentle essential oils to help you relax at the end of the day. Grown in Provence, France, our lavender is the variety that is richest in calming and nerve soothing esters.  Before retiring to bed, gently mist your pillow, or spritz a tissue and place it under your pillow. Alternatively, mist onto your forearms and breathe in the scent while you sleep, use as a relaxing room mist, or spritz into bath water.

Body Bliss Bug Mist and Bug Stick
After extensive research and huge customer demand, Body Bliss Bug Mist and Bug Stick are here! Containing a proprietary blend of pure essential oils to naturally keep bugs at bay.  These are DEET free, great smelling natural insect repellants that are completely free of parabens, phthalates or mineral oils. The preferred choice of sustainable spas for insect control.

“ISPA attendees loved the new Pocket Therapies and sustainable bamboo retail display made by TouchAmerica. With retail prices under 20 dollars, spas can showcase the Pocket Therapies at checkout as a therapeutic solution to a particular issue, or as a gift of wellness to family members and friends,” said Nick James, Body Bliss CEO. “We introduced Pocket therapies at ISPA last year, and have expanded the collection based on customer feedback. We are thrilled that the reaction was overwhelmingly positive!”
About Body Bliss

Body Bliss, headquartered in Sedona, Arizona, is the US-based industry leader in formulation and production of natural and therapeutic spa products. Body Bliss has established a worldwide network of artisanal and co-operative farmers and distillers-importing healing raw materials from around the globe and “backyard” in the Southwestern desert. The Body Bliss Aroma Design Lab and Intentional Aromatherapy(tm) App provide turn-key, customized spa treatment protocols and training. We deliver global solutions to prestigious partners including Well & Being Spa at Fairmont Scottsdale Princess, Waldorf Astoria, Miraval, Montage, Four Seasons and Enchantment Resorts.


General Contact:
Thalia Walkup, Business Development Manager
Body Bliss<>

Media Contact:
Nancy Griffin, Principal
Contento Marketing Group<>

California Beauty Salons, Barbershops Will Soon Be Allowed to Serve Wine and Beer Under New Law

Californians who go in for a haircut or hairstyling may soon be offered a complimentary glass of beer or wine after Gov. Jerry Brown on Wednesday signed a bill to allow the perk.

The new law, which takes effect Jan. 1, allows beauty salons and barbershops to serve up to 12 ounces of beer or six ounces of wine at no charge without a special license or permit.

The measure is the idea of Assemblyman Tom Daly (D-Anaheim), who said some of the state’s 41,830 beauty salons and barbershops already offer alcoholic beverages, but may not have a license from the state Department of Alcoholic Beverage Control and could get in trouble.

click here for the full article

Top Ways to Increase Customer Loyalty in Salons and Spas

When it comes to running a successful salon or spa, there are many elements involved, from understanding your niche and providing the right types of services, to having an inviting premise and fitting in as many clients per week as possible.

One area in particular, though, that you don’t want to forget is marketing. While there are many strategies to use here, having a focus on customer loyalty and retention will always be worthwhile. Read on for some top ways that you can increase your level of repeat business today.

Understand Your Target Market

The first thing you can do to engender more customer loyalty is to really make sure you understand who your customers are in the first place. You should be clear about your target market’s demographics, motivational factors, service preferences, and preferred contact methods.

You should also know who your competitors are, what they offer, and how you do things differently from them. This will enable you to properly market and sell your business to the right people, at the right times, which in turn will help you to develop more repeat business.

It is also a good idea to take a walk through your salon or spa and examine the surroundings from the point of view of a client. Think about a customer’s experience as they arrive on site, and consider how things will look and feel as they are greeted by a team member, ushered to a chair or treatment room, and provided with their service.


  • The set up and layout of every space (including restrooms)
  • The process in each interaction, such as taking payment or being booked in for subsequent sessions
  • How convenient the parking facilities are
  • The sounds within the salon or spa (including musical choices)
  • The scents they are greeted with when they walk in the door

After looking at all of these areas you can then try to find spots where you may be able to stop pain points from occurring for clients, or opportunities where you may be able to delight customers in away that you’re not currently taking advantage of.

Follow Up

Another simple yet effective way to increase your rate of customer retention is to follow up with your clients on a regular basis. It is easy for people to forget to book in for their service, or to simply use a different business because they get contacted by someone else or hear about a good deal. However, you can stop clients from going to your competitors if you reconnect with them regularly.

There are multiple ways to go about this. For starters, it pays to make use of your salon appointment-book software to keep an eye on when each customer was last in to see you and when they would be likely need to book in again. Depending on the software you use and the systems you have in place, you may be able to easily arrange for automatic emails or text messages to be sent to your customers when they’re due for an appointment. Alternatively, this can also be done manually if need be.

In addition, if you haven’t heard from a client for three months or more, you should consider getting in touch with them and offering them an incentive to come back. This can be something like:

  • A complimentary scalp or hand massage with their next cut or color
  • Some free product samples
  • Bonus loyalty points
  • A worth-while discount

Put a Loyalty Program in Place

Next, it definitely pays to put a specific loyalty program in place to encourage your clients to come back to you time and again. A good program is simple yet effective, and isn’t hard for people to understand or use. You may like to consider using a program that has different tiers for different levels of loyalty, with a variety of benefits for each tier.

When it comes to loyalty programs, you might decide to use a basic system whereby customers receive one free or discounted service after, say, five full-price visits. Alternatively, you might prefer to opt for something a little more complex such as a points-based system where clients are rewarded with points every time they use a service, and can then redeem these for particular services or products once they have accumulated enough.

After you have put a loyalty program in place, don’t forget to advertise it too. After all, there’s no point having a system if no one actually knows it exists! Make sure that each of your regular customers, as well as each new client, is made aware of the program and the way in which it works, and how it will benefit them.

Keep in mind that people have busy schedules with lots on their mind, so you should remind them of your loyalty program every once in a while to reinforce the information and help ensure maximum participation.

Pablo Villareal

Pablo Villareal

Marketing Administrator at Salon Iris

With more than ten years of experience in the beauty industry, Pablo handles the marketing administration for Salon Iris, the leading automated business software program for salons, day spas, medical spas, pet grooming centers and the like. Pablo enjoys helping the company’s clients across the country to grow their businesses and retain customers year after year. In his spare time he writes for his own industry blog as well as other publications, and is currently working on a book for marketing executives in the beauty industry.

Visit for more information.

Jindilli thanks ISPA for the Innovative Treatment Award

Ancient cultures have provided a wealth of inspiration and wisdom for Jindilli’s Rites of Renewal spa menu. Discovering traditional methods of cleansing without water has helped us provide solutions for greener, more sustainable spa services.
This video outlines the steps used to create a water free scrub using pure macadamia oil based products, excellent for nails services and body scrubs. Now scrubs can be performed everywhere – dry rooms, facial rooms, poolside cabanas, special events…. There is no need for a Vichy shower, no more messy floors or copious amounts of towels. Most importantly, there is no more disruption to the guest while they go take a shower!

What’s all the Buzz about?

Learn about one of nature’s super-nutrients, Bee Propolis.

What is Bee Propolis?

Bee Propolis is a resin-like, vitamin-rich substance produced by bees and is one of nature’s strongest antimicrobial compounds. This super supplement has been used in many countries to help boost the immune system and support the body’s natural defenses. The great part is, in addition to its wonderful internal benefits, Propolis can be used topically and work phenomenally to visibly support the health of the skin. With these findings, who wouldn’t want to introduce Propolis into their daily skincare regime?

Epicuren Propolis in the press

American Spa


tropical lave

Balancing Mist

Brazilian Propolis Mist is the perfect conditioning, bioflavonoid-rich solution developed to balance the pH of the skin, while providing the perfect environment for healthy skin to flourish. This unique and nourishing toner is especially good for problematic skin types.

  apply morning & night




tropical lave

Light-weight Lotion

Brazilian Propolis Lotion is a light-weight lotion naturally rich in vitamins, key amino acids, minerals, bioflavonoids, and micronutrients that help promote a healthier-looking skin.

  apply daily





tropical lave

Rich Serum

Brazilian Propolis Serum Moisturizer is a silky power-packed serum, naturally rich in vitamins, key amino acids, minerals, omegas, bioflavonoids, and micronutrients. This rich blend will leave the skin feeling smooth and supple.

  apply nightly




tropical lave

Recovery Complex

Antioxidant-rich Brazilian Propolis and soothing Glycerin target problematic areas, while working to support the skin. Brazilian Propolis Recovery Complex is a gentle, non-irritating approach to address surface imperfections.

  spot treat as needed




An Expert’s Take…

Professor S. Scheller, from the Institute for Microbiology at the Medical Academy in Sabrze-Rokitinca, Poland, found that propolis actually “had the power to prolong the prime of life,” and concluded that, “Propolis is able to directly stimulate the immune system to release substances that protect against cellular deterioration”.


Remember…Your immune system is one of the most important natural functions of the body. Taking a few simple steps, involving proper nutrition and lifestyle changes to support this system, will truly impact the overall health and wellness of your skin now, and for the rest of your life!

*These statements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease.


Heather Linberg

Heather Linberg

Epicuren®’s Skincare Specialist

Heather is a lover of all things health, wellness, and beauty! A leading industry expert, she has been sharing her passion for creative health and beauty solutions for over 10 years. Her extensive knowledge of wellness and skincare has made her an invaluable resource to an impressive list of beauty editors, celebrity makeup artists, and red carpet A-listers! You can contact her at   epicuren logo

Shane Bird of Turning Stone Resort and Spa | Mover and Shaker

Shane Bird

Shane Bird

Director of Spa Operations for Skana and Ahsi spas at the Turning Stone Resort and Casino

Interesting things about you and the business you are in?

Spa/Company Name: Turning Stone Resort and Spa


How did you end up in the industry? I went through massage school in 1996 and shortly after started my own massage business. I was fortunate enough to meet Diane Trieste who was recruiting for a new spa at the Venetian with Canyon Ranch.

If you are not working…what are you doing? I am currently the Director of Spa Operations for Skana and Ahsi spas at the Turning Stone Resort and Casino

Recent books or movies you’ve enjoyed? Star Wars The Force Awakens!!

Favorite vacation taken? The family spent 2 weeks in Utah and had some great adventures in the Rockies.

If you were not in a spa career, what would you be doing? Teaching. I enjoy teaching and I like being around the younger crowd.

Spa/Facility info:

What best describes your spa? Resort/Hotel & Spa

Total square footage of your facility? 20,000

How many treatment rooms do you have? 21

What new treatments have you added recently? the HydroPeptide body treatment

What is your signature treatment? Signature Sage Stone massage

What percentage of your business comes from Retail sales? 10%



Slim Belly Great Spa Products

Slim Belly System, an award-winning fat reduction tool, has helped over 1 million people in 18 countries lose inches from their waistlines. It is a painless, affordable alternative that targets hard-to-lose belly fat while encouraging healthy behavior.

Worn while performing moderate cardio exercise, the massaging action of the belt increases both circulation and lymphatic drainage. This increases the breakdown of fat molecules and helps to flush them out of the body.

Visible and measurable results can be seen in as little as 2 WEEKS!
Average users lose 1-2 pant sizes in 30 days*, notice improved skin tone, tighter skin and a visible reduction in stretch marks.  Simply rent (or sell) the unit to your clients who want to lose inches.  This results-driven product will not disappoint.

From Slim Belly

The one thing that will completely change your business

I work a lot with distressed businesses in the health and wellness space. No matter what other circumstances have led to the need of an intervention, there is ALWAYS one aspect we have to redesign to set the business up for long-term success.

Virtually every health and wellness business has this problem: modalities or techniques are the centerpiece of the business offer and USP, rather than the offer of a solution the clients are actually looking for.

This issue permeates every aspect of the business from pricing through planning to our marketing. When we offer a modality or technique or something as abstract as a “signature facial”, it is a hit and miss because people are not actively seeking a treatment. They are looking for a solution. Now in our minds, we think treatment and solution are one and the same. But consider the inner dialog that happens prior to a health and wellness visit. What clients are actually looking for, are solutions to the problems that are at the top of their list – not a modality or technique, not a fluffy name or technical jargon.

And so we discover a number of challenges:

Communication – We are asking the customer to interpret what we offer and translate it into a possible solution for their problem. In this time of sinking attention spans and increasing distractions, that is a losing strategy.

Marketing – It’s hard to aim your marketing and advertising at those who need your service because you basically have to “mass market” to increase the chance of randomly reaching a client.

Competition – When you sell a modality, you can be listed, copied, compared, reviewed, and are a perfect target for Groupon and competition on price.

Reputation – It’s much harder to be a small fish in a big pond than a big fish in a small pond.

Profit – When you sell modalities you have to stay within the competitive price range. Your profit is limited no matter how good you are.

So if you want to shift your business toward growth and sustainability, consider moving away from selling treatments, modalities, and techniques and start offering solutions to the problems your clients are presenting you with. Create solutions not service menus.

When you become a solution provider instead of a service provider, you break free from many limitations.

Nicolay H Kreidler

Nicolay H Kreidler

Business Consultant

Nicolay H Kreidler is an entrepreneur and strategic consultant in the health and wellness space who focuses on distressed businesses, investor – owner – operator relations and work / life balance challenges.
415 212 8643

Being Seen! Jane Iredale’s profile story featured on!

Excited to share Jane’s profile story on the “What’s On My Desk” series with The piece begins by detailing Jane’s story, the skin care / makeup connection and includes recent and classic launches including Lemongrass Love (highlighting the collaboration with Living Beyond Breast Cancer), the Fashion Forward Collection and Amazing Base along with an image of Jane at the forefront of the feature. The beautiful image of Jane’s desk as well as her descriptions of the items are included within the article as well.

Jane on Haute Living

more on jane iredale

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Going Tipless At Your Salon Or Spa

Tipping can be awkward, especially in salons and spas. Try googling “tipping at salons and spas” and you’ll see thousands of different articles about who to tip, when to tip, and how much to tip depending on all sorts of variables. It’s a dizzying maze of rules that few people can agree upon, leaving a large part of your business to the unpredictable.

There is a growing movement among salons and spas to ditch tips in favor of increased service pricing and better wages for their employees. Here are some things to consider if a no-tipping policy is right for your salon or spa.


Eliminating Gratuity Treats You Like A Professionaltrust slogan

Unskilled service providers like waiters and bellhops traditionally rely on tips to supplement their minimum wage income. But you and your employees are professionals that went to school, studied hard and received a degree. So why are you accepting tips like a service provider? Studies show that treating beauty and wellness professionals like service providers decreases motivation, increases turnover rates and makes qualified new graduates hard to find.

Remember, you are the professional! Setting service prices that reflect your employees’ worth and don’t require additional compensation enables you to raise employees’ salaries to meet their average income with tips. This gives your employees reliable income and reduced stress, while allowing you to easily meet the ever-increasing minimum wage requirements. Employees at many “no-tipping” salons also report that they are actually much happier and feel more respected when they don’t have to rely on tips.


No-Tipping Policies Make Things Easy For Employees And Clients

easy buttonBy eliminating the risk of not being tipped or being tipped too little, a no-tipping policy attracts employees who want reliable income. For example, if your location attracts clients that stiff their service providers because they are unlikely to return (i.e. tourist and vacation locations), going tipless can keep your business competitive when attracting talent. This policy also helps clients relax, knowing exactly what they will pay when they book their appointment and eliminating the guessing game once and for all.

Of course, owners will be quick to point out that a no-tipping policy may affect the way some employee’s perform their services. While this may be true for some, going tipless is intended for professional employees who should be held to a higher standard. If an employee is slacking because they are only motivated by tips, not the beauty or wellness profession, it may be time to let that employee go.


Going Tipless Reduces Fees And Simplifies Legal Compliance

Credit Card Fees. Under current regulations, salons and spas pay processing fees when tips are added to credit card payments. compliant love blttonDepending on state law, these fees may not be deducted from your employees’ tips, leaving owners holding the bag.

Minimum Wage. Minimum wage is going up in states all across the country and depending on state law, you may or may not be able to take tips into account when determining what to pay your employees. Paying your employees an increased salary based from included service charge can reduce confusion about your compliance with these laws.

Taxes. The IRS requires that your employees report their total tips and you are responsible for paying the employer’s portion (and collecting the employee’s portion) of the Social Security, Medicare and Federal Income taxes due from these tips. This is an auditing nightmare! A no-tipping policy means you don’t have to worry about whether or not your employees are reporting their tips properly.


Is “No Tipping” Right For Your Salon Or Spa?

While there are a lot of advantages to eliminating gratuity from your salon or spa, tipping is still the norm. Make sure you consider your specific clientele and location when thinking about this new model. Switching to an included service charge may turn off some of your clientele if you are known for your low prices or if you do not advertise your policy correctly. Try polling your current clients or look for feedback from review sites of salons or spas that have a no-tipping policy for more insight.

Also, make sure that your software can accommodate this new policy by removing tip lines and notifying clients of an included service charge on receipts. Your software should also allow you to run custom reports regarding your services and client behavior so you can assess what policy is best for your clientele.

Matt Wiggins

Matt Wiggins

VP of Sales at ProSolutions Software

With over 20 years experience in the beauty industry, Matt teaches classes to salon and spa owners on business topics including branding, management, marketing and advertising.

Julia Pankey Selected for Global Mentorship Program –
Julie Pankey, spa director at The Spa at the Wentworth at Wentworth by the Sea, A Marriott Hotel & Spa (New Castle, NH) and managing partner of JMPankey Partners, has been selected to join the Global Mentorship Program (GMP). As a part of the international program, Pankey and other seasoned spa directors will give their time and share their expertise as mentors to inspire spa managers. Launched by a committee of spa professionals at the 2014 Global Spa & Wellness Summit in Marrakesh, the GMP is based on the International Spa Association’s list of core competencies for spa management professionals. It is currently the only formal mentorship program serving the worldwide spa industry as a peer-to-peer initiative that provides spa professionals with mentor-mentee relationships. By pairing experienced spa directors with spa managers, the program offers aspiring leaders valuable lessons on how others have successfully navigated the world of spa management. Pankey is currently mentoring Cristin Ertel, who is the spa manager at Heavenly Spa at The Westin Maui Resort & Spa (Lahaina, HI).

Together, they discuss a range of topics including leadership and management, marketing, strategic business planning, front desk and client management, financial management, and workplace wellness programs via video chat. “I’m honored to be selected as a global mentor,” says Pankey. “Sharing my love of the industry with colleagues is the most rewarding aspect of my career. I’m delighted to take part in this international endeavor. Collaboration and conversations amongst spa professionals will only further enhance the spa industry. Working with my mentee Cristin Ertel has been a rewarding and educational process for both of us.”

Benny Vaughn Receives Florida Chiropractor’s Association’s 2016 LMT of the Year Award

Akron, Ohio – September 15, 2016 – Massage therapist Benny Vaughn was presented with the Florida Chiropractor’s Association (FCA) 2016 LMT of the Year award at the FCA National Convention & Expo held in Orlando, Florida in August. The award was created in 1997 to honor massage therapists who perform outstanding service to the massage and chiropractic professions. Benny Vaughn, L.M.T., B.C.T.M.B., A.T.C., L.A.T., C.S.C.S. (, a graduate of the University of Florida, College of Health and Human Performance, began his career in massage therapy in Gainesville, Florida after graduating from the American Institute of Massage Therapy, now known as the Florida School of Massage. Mr. Vaughn has been a clinical orthopedic massage therapist for 40 years and still sees an average of 35 cases a week at his athletic therapy center in Fort Worth, Texas. He is also a certified athletic trainer with 30 years of experience in the treatment, prevention and care of athletic injuries. “I am delighted to extend my congratulations to Benny, a long-time Performance Health Educator and friend,” stated Lynda Solien-Wolfe, Performance Health Vice President, Massage & Spa. “Benny has been a trail blazer for the massage profession, especially in the athletic arena. Being FCA’s twentieth year of recognizing a massage therapist makes this recognition even more special, and thus even more fitting that it was presented to Benny.”

Upon receiving the award, Mr. Vaughn said, “I have seen the great results from chiropractic and massage therapy collaboration. In my many years of working with the USA Olympic track and field team—chiropractic and massage therapy are the most requested service from US athletes—I have worked side by side with chiropractors to make a difference in US Olympic athlete performance and care. It has been awesome!” “Chiropractic and massage services combine beautifully to effectively treat the injuries of athletes at every level and to improve performance,” added Mike Roberts, D.C., President, FCA. “Benny embodies and promotes the collaborative spirit that brings professionals together and puts the patient first, providing the very best in integrative care.”

About Florida Chiropractic Association
The primary function of the Florida Chiropractic Association is for the protection and welfare of its individual members, regardless of philosophy, as well as education of the public concerning the chiropractic profession. The Florida Chiropractic Association advocates the position that chiropractic is a distinct and separate healing arts science.

About Performance Health
Headquartered in Akron, Ohio, Performance Health is a global health, wellness and self-care company. The Performance Health brands include Biofreeze®, TheraBand®, Cramer®, Active Ankle®, Bon Vital’®, BVspa™, Perform®, and Thera°Pearl®, all of which collectively create a complementary product offering that has helped professionals , patients and consumers relieve pain, accelerate recovery, grow stronger, and enhance quality of life for nearly 100 years.

Luxury Wellness: What’s New For 2017

The wellness travel sector will exceed $600 billion in 2017, according to a forecast by the Global Wellness Institute. Here’s a roundup of some of the best new products that travel professionals can offer their high-end clients in this growing niche.

Six Senses set to roll out new spas
Buoyed by the surge in wellness tourism, Six Senses Hotels Resorts Spas is enjoying a healthy growth spurt.

Three new Six Senses Spas—the Six Senses Spa Courchevel in France; Six Senses Spa Doha Centre at The Avenue, A Murwab Hotel in Qatar; and Six Senses Spa Zil Pasyon Seychelles on the shores of Félicité Island—will open later this year, followed by another four partner spas slated to open in spring 2017: Evason Spa & Club Pune in India, Six Senses Spa Simaisma in Qatar, Six Senses Spa Dubai, UAE, and Six Senses Spa & Club Mumbai in India, plus four resort spas: Six Senses Bhutan, Six Senses Krabey Island in Cambodia, Six Senses Fiji, and Six Senses Uluwatu, Bali, Indonesia, in late 2017.

“We are seeing a huge increase in the wellness travel sector, where the fastest growing segment is made up of guests who simply want to combine elements of wellness with their vacations,” said Six Senses Spas vice president Anna Bjurstam.

A hospitality pioneer of sustainable practices (which support the concept of wellness travel), the Bangkok-based hotel and management company currently operates 10 resorts and 27 spas under the brand names Six Senses, Evason and Six Senses Spas around the world, including spas at premier class lounges at London Heathrow and Abu Dhabi International Airport.

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Spa Services Market by Type – Global Opportunity Analysis and Industry Forecast, 2014 – 2022

Spa services refer to a collective term assigned for various services such as facial, body massage, manicure, pedicure, body treatment and others provided under expert administrations that revitalizes the brain and body. These personalized services are efficiently designed to deliver fitness, peace of mind, pleasure, health, and wellness to its end users. Moreover, they are beneficial in managing stress, treating medical ailments, detoxifying the body, reducing weight, and boosting the immune system. The world spa services market is witnessing constant innovations such as use of hybrid spa technology, which utilizes its gas generated hybrid system to keep the spa heated up. The technology involves lesser usage of carbon and other chemicals, compared to other such heating systems and is cost effective as well.

The market is driven by hectic lifestyle in urban areas, rising demand from emerging markets, new developments in spa services, and rising demand from teenagers. Lucrative opportunities prevail in the spa industry owing to rising percentage of geriatric population and increasing demand from emerging markets. However, the market growth is hindered by high cost of skilled therapy professionals and low penetration in the underdeveloped countries.

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Alan Mandell, DC Receives 2016 Humanitarian Award

Akron, Ohio – September 7, 2016 – Dr. Alan Mandell was presented the 2016 Florida Chiropractic Association–Performance Health Humanitarian Award at the 2016 FCA National Convention & Expo held in Orlando, Florida in August.

Performance Health, manufacturer and marketer of Biofreeze ® , Bon Vital ® , TheraBand ™ , Cramer ® and Thera°Pearl ® health and wellness products, has partnered with the FCA since 2013 to honor individuals who go above and beyond for their community in the spirit of giving back and making a difference in a humanitarian effort.

“I am truly honored to recognize Dr. Mandell for his outstanding work and grateful to Debbie Brown and the FCA for partnering with Performance Health to recognize humanitarians that give so much to others,” stated Marshall Dahneke, President, Performance Heath. Mr. Dahneke had the pleasure of presenting the award to Dr. Mandell.

“Dr. Mandell’s personal mission can be summed up with this—one smile on a child’s face is the only reward I ever wanted,” continued Mr. Dahneke. “Dr. Mandell has spent many years traveling to other countries to help children who lack sufficient food, water and electricity, but who possess beautiful smiles and overflowing hearts. In just the past nine years, he has traveled to the Philippines 13 times to offer aid and love to the people there, often focused on the smallest of the small and the neediest of the needy. You can see a few of these smiles in this video. Although Dr. Mandell practices in Miami Gardens, he is clearly a citizen of the world.”

Upon receiving the award, Dr. Mandell said, “I am deeply honored and humbled to be the recipient of this most coveted award. My passion has always been to bring love and care to all children who live under crushing poverty. I pray that I may continue my work and inspire others to join me in this most inspiring and rewarding endeavor.”

“Dr. Mandell not only challenges all of us to do more to serve those in need, but he shows us the personal joy that results from bringing happiness to others,” added Debbie Brown, CEO, FCA. “He will travel around the world to bring a smile to a child’s face and is a shining example of what one person can do to make a difference. We are thrilled to collaborate with Performance Health in honoring him.”

In addition to honoring Dr. Mandell at the FCA National Convention, Performance Health provided a $1,000 contribution in his name to the FCA’s ChiroPAC, a political committee which supports chiropractic lobbying efforts through campaign support.

About Florida Chiropractic Association

The primary function of the Florida Chiropractic Association is for the protection and welfare of its individual members, regardless of philosophy, as well as education of the public concerning the chiropractic profession. The Florida Chiropractic Association advocates the position that chiropractic is a distinct and separate healing arts science.

About Performance Health

Headquartered in Akron, Ohio, Performance Health is a global health, wellness and self-care company. The Performance Health brands include Biofreeze®, TheraBand®, Cramer®, Active Ankle®, Bon Vital®, BVspa™, Perform®, and Thera°Pearl®, all of which collectively create a complementary product offering that has helped professionals , patients and consumers relieve pain, accelerate recovery, grow stronger, and enhance quality of life for nearly 100 years.

Have A Membership Program? You Should!

Salons and spas often suffer from unpredictable client scheduling and little guarantee of stable, reliable income every month. Massage clinics have adapted the membership model to make massage membership a multi-billion dollar industry in just a few years. You can jump on the bandwagon and increase your revenue by starting your membership program today by using Transcend Online!

Membership Programs vs. Loyalty Programs

Although you need both, don’t confuse membership programs with loyalty programs!With a loyalty program, clients receive rewards like discounts and freebies for frequenting your business. (think “rewards points” or “buy 9 services and get the 10th free” type promotions.) Although a loyalty program is a great way to reward your clients, it does not provide any assurances they’ll return. Conversely, membership programs automatically charge clients on a regular basis (monthly or yearly) for their desired services. Think of membership programs as a monthly beauty or wellness expense that your client budgets for each month.

image001Membership Programs Benefit Everyone

For the client, these programs offer a discounted price on their favorite services and encourages them to stay on top of their needed treatments that you have prescribed for them. It also helps develop a stable, longstanding relationship with your business that they can rely on.

For your salon or spa, you will have stable month-to-month income from your members (typically six months or one year). You can also sleep at night knowing you have clients you can depend on, instead of just hoping clients will walk through the door or make another appointment!


Creating A Membership Program That’s Personalized For Your Salon or Spa

A personalized membership program ensures that your salon or spa stays on brand so your current client’s don’t feel alienated by a perceived change in your business model. Here are 4 steps to create your personalized program: 

1.     Consult Your Clients.  When deciding on what type of membership program would entice your clientele, take a look at the behavior of your clients (like service and purchase history) and create a program around that information. You might even consider asking your clients what they think about your proposed programs and jotting down their opinions. Specifically, you should focus on your customers when considering the following:

  • Checklist of completed tasks, with green felt penLength of Membership – How often do clients typically return? If clients typically get a haircut every 6 weeks, they probably would not be interested in a monthly membership. (But they may consider a bi-monthly membership.) Also, a one year commitment may be too lengthy if you don’t have long-term retention rates, so consider what would be most appealing to your current and prospective clients.
  • Services – Do your clients always schedule the same services or do they trust you with all their beauty or wellness needs? A simple monthly facial package may satisfy your clients but if they appreciate variety, consider offering a range of included services, either included or a list that they can pick from. Start with the most popular services you already provide and then branch out from there depending on the feedback from your clients.
  • Restrictions – Keep the days and/or times you are usually fully booked available for clients that are paying full price. (Allow the discounted program members to fill up your appointment book during the quieter hours.) Also, consider capping the total amount of memberships you’ll sell so the clients that pay full prices for their services aren’t squeezed out.



2.     Set Your Prices.  When considering the price of your membership, research similar programs in your area and see if you can discount the total cost of the service(s) by 10 to 20 percent so the value of your membership is easily determined. Depending on your brand, you may not want to be known as having the most expensive membership in town. However, if you try to gain an advantage by offering the least expensive membership, you might not be able to make a profit so avoid including any services with a low profit margin. Ensure that you know the exact cost of each service you offer in your program, from included product to wages and everything in between! 

3.     Establish Terms and Payment.  Most membership programs offer the option of a six-month or yearly membership term that have clients pay a monthly charge. When the term ends, you may wish to have the membership automatically renew but make it clear that they have to notify you should they wish to cancel.

Also, try discourage the accumulation of month-to-month services to be used at later times (aka “rollover” services). You can either prohibit rollover or cap the amount of services that a member can accumulate. This will ensure that you don’t have several unredeemed services out there long after you have received payment. (Of course, you can use your discretion in special cases to allow for flexibility in your rollover policy.) As for payment type, credit and debit cards are simple and easy to automatically charge regularly. Cash and checks are typically more suitable for individual services.

Whatever payment options and membership cycles you choose, make sure to have the important terms in your contract. Make the terms easily readable when your client signs up to avoid any confusion!

image003Remember To Market Your Membership Programs!

Once you have established your membership program(s), notify your existing clients via email so they can be the first to take sign up. Don’t forget to include information on the benefits a membership can provide and include a website link with more information.

After you notify your existing clients, you need to reach out to your community through your social media channels. Make sure to have pinned posts, ad buys and shareable content targeted at your intended demographic and review your analytics. (If you need help managing your social media, we recommend Social Beautify.) You should also create brochures and flyers that you can place at the front desk and around your community.

Matthew Wiggins

Matthew Wiggins

VP of Sales at ProSolutions Software

With over 20 years experience in the beauty industry, Matt teaches classes to salon and spa owners on business topics including branding, management, marketing and advertising.

JUDGMENT DAY – What you don’t know about your license may end your career.

Melodramatic?  Probably, but if your licensing board sends you a citation/complaint/notice of investigation (or the like in your jurisdiction), you better know what you need to do to protect your license. Because, if your license is revoked, you may not be able to obtain another  license in any profession in any jurisdiction.  So, here are some basic tips that you should know (I am not going to go into specifics.  You need to check your laws and codes in your jurisdiction for specific guidance):

1.       Don’t ignore the Notice you receive from your licensing board – Very rarely (never in my 26 years of practice), does a matter just go away on its own;

2.       Know the timeframe for which you need to respond – Many jurisdictions have a specific time frame in which you MUST provide a response/request a hearing; 

3.       Respond in writing – This relates to number 1 and 2 above.  You can call, but you should follow up with an e-mail or preferably letter (return receipt requested);

4.       Review and organize your records – Depending on what the Board’s issue is with you, you need to ensure that you have good records to support your position; and

5.       If you need legal counsel to help you – Find an attorney in your area (preferably one with an administrative law background).

These are just broad tips to help you if, and I mean if, you receive Notice from your licensing board.  Thank you.

 Matthew T. Dushoff, Esq.

Matthew T. Dushoff, Esq.

Matthew T. Dushoff practices primarily in the areas of commercial litigation, administrative law, liquor licensing, real estate, and criminal law before all state and federal courts in Nevada.

The Future of Body Contouring has arrived in the spa industry!

A premium designed slimming device founded in Germany in 2007, Slim Belly has helped nearly 1 million users lose belly fat with its scientifically proven technology and its award- winning reputation as one of the most effective exercise tools in today’s market.

Slim Belly System is the first non-invasive slimming device that uses the highly effective patented Airpressure Bodyforming Technology. The System works in conjunction with cardiovascular exercise to help metabolize hard-to- lose fat. The massaging action of the belt increases both circulation and lymphatic drainage. Documented data shows that average users lose 1-2 pants sizes in 4 weeks.

Molly Napolitano, M.S., President of Slim Belly System North America believes the only way to break the trend of “quick fix” gimmicks is to deliver a product that not only gets results, but motivates people to exercise. Slim Belly delivers on her philosophy that small changes made within our daily lives will result in big differences.

“The reason we are passionate about this product is because Slim Belly doesn’t just help men and women lose inches; it gives them hope and empowers them to take control of their health”, says Napolitano. “Once they see and feel the inches coming off, they know they can do it. And it doesn’t require intensive exercise to get results—most of our users wear it while walking.”

Slim Belly System guarantees that your clients will get visible and measurable results in just 4 weeks. You can choose to offer it as a stand-alone program or simply sell it in your retail section. For med spas that currently offer other non-surgical fat reduction procedures, adding Slim Belly to the protocol helps patients get 2-3 times better results.  The massaging action increases lymphatic drainage which helps flush the ablated fat cells.  We have been told our product is the “missing link” to great outcomes with these types of procedures.

Because of the Slim Belly System, in one short month, I lost six inches!!!! I am able to put on my swimsuit and go to the pool with confidence!! I still have a way to go but now I know I will meet my goal. In the meantime, I am going to enjoy myself poolside. I no longer feel the need to wrap myself up in my beach towel. I am so excited!!! Pam

Slim Belly User

Now is your chance to offer your patients the missing link to achieving GREAT RESULTS!

Contact us today to see how you can offer Slim Belly System to your clients. As a member of DSA, you will get the lowest prices available.

Or please contact Molly Napolitano directly at:

Molly Napolitano

Molly Napolitano

President of Slim Belly System North America

slim belly logo

Anatomie is Part of Lost Tree Club’s VIP Experience

The exclusive North Palm Beach golf and fitness club has partnered with Anatomie for almost 10 years.

Nestled in sunny North Palm Beach is the lush 450-acre Lost Tree Village, considered to be one of the finest and most beautiful gated golf communities in the country. Lost Tree Club is part of the exclusive neighborhood, offering members premier spa and fitness facilities, as well as a Jack Nicklaus signature golf course. Anatomie is extremely popular with members of the community who find the brand’s luxurious, effortlessly elegant designs in the boutique and at special onsite trunk show events.

“Anatomie has partnered with Lost Tree Club for nearly 10 years and has been a fashion staple for our members. The high quality fabrics and classic styles suit our members who value casual elegance. The collections are always fresh yet with a balance of style and comfort. The Anatomie team offers great support and strives to support our retail objectives with staff and member education, Trunk Shows, and accommodating customized personal shopping and special orders for our members. For private clubs looking to provide a unique and quality retail/lifestyle experience, Anatomie is the ideal partner!

Lynn Hearn
Director of Spa & Fitness
Lost Tree Club

Anatomie will be at booth #110 at the upcoming ISPA Conference and Expo in Las Vegas and you can find out more about them at

Or please contact:

Kate Boyer

Exhale Spa Has a Long, Happy History With Anatomie

Not only does the award-winning spa and fitness brand sell Anatomie, but the founders live in Anatomie.

A serene oasis founded in NYC in 2005, Exhale is now the leading lifestyle brand in spa and wellness. Today it has 28 locations in the United States and Turks & Caicos with award-winning barre, cardio and yoga classes designed to transform the body and balance the mind. Exhale carries Anatomie’s stylish high-performance designs in many of its boutiques and the two regularly collaborate on special nationwide events like pop-up shops.

Additionally, co-founding couple Fred DeVito and Elisabeth Halfpapp are personally devoted to Anatomie, wearing the brand’s sleek signature pieces to travel the world for Exhale-related events and in their popular Core Fusion ® DVD series.

“Working with Kate, Shawn and the Anatomie team has been a huge support for me as a fitness professional.  The clothes they make for me are a fantastic blend of function and style.  They are true pros who provide great quality with outstanding customer service.”

Fred DeVito
Co-Founder of Exhale Spa
Executive Vice President of Mind Body Classes & Training

“I live in Anatomie clothing from fitness classrooms to corporate meetings year round!  Kate and Shawn are incredible at keeping their finger on the pulse of what women and men want and need today for travel, daily office wear, fitness, outdoor activities, and special events.  Anatomie is timeless, European style for all ages…..their fabrics are incredibly comfortable! Plus Shawn and Kate are an inspiration with their lifestyle and really living their brand.”

Elisabeth Halfpapp
Co-Founder of Exhale Spa
Executive Vice President of Mind Body Programming

Anatomie will be at booth #110 at the upcoming ISPA Conference and Expo in Las Vegas and you can find out more about them at

Or please contact:

Kate Boyer

Tips for Picking the Best Salon Software Solution for Your Business

When you’re running your business, attending to clients every day and making sure you provide excellent customer service, it’s haircut
important that you have access to salon software which makes your life easier.

You need to find a system which is simple to use, affordable for your needs, and which does everything you need it to, every time. If you’re keen to find a new solution for your salon over the coming months, read on for some tips you can follow to ensure you choose the right option for you.

Know Your Goals First

The first thing you should do before choosing a salon software solution is work out exactly what your goals are in using such a product. Each business has different needs after all, and each software company provides different services, features and benefits, so it’s important to find a solution that aligns nicely. In order to do this, you should be clear about all of the “must haves” that a software program needs to tick off your list of requirements. Having a checklist will help you to ensure you choose software that does everything you need it to do.

Some people, for example, may be looking for a simple, cost-effective point-of- sale system that also lets them schedule in appointments. Alternatively, others may be after something more comprehensive, such as software that can also handle payroll, inventory, automated marketing, online bookings, reporting, scheduling, and salon and client management.

On the other hand, you might be after software that has a mobile application so that you can schedule bookings from anywhere and manage on the go, or a system that provides customized e-newsletter campaigns; allows receipts to be emailed; or creates standing appointments or appointment reminders.

No matter what your needs are, if you’re clear about them upfront you’ll be much better placed to find the right long-term software solution.

Compare Prices and Plans

Of course, when it comes to choosing a software provider, price is always going to be one of the most important factors you must consider. When you analyze the various firms on the market selling salon software, be aware that different providers structure their fees in varying ways, so it pays to make sure you’re comparing apples with apples before you sign up with anyone.

As you’ll see when you start doing your research, software companies typically either charge a monthly plan or a flat, up-front fee. Those offering monthly plans often tend to have different levels of plans to choose from, with each tier including different features.

You may find that there are basic plans with add-ons available for an extra price, or all-inclusive plans which provide every possible feature, plus plans that fit somewhere in between. Use your checklist of “must haves” as you go through the various options available so that you can determine which will suit you best.

Ensure Support Is Available

Next, don’t forget that any time you need to choose a software program, you should ensure it comes with customer support for those days when you may need it. While of course you always hope that systems work seamlessly every single day, year after year, you need to have the option of getting assistance if something does happen to go awry. After all, you don’t want to miss out on sales or upset your valued clients because your scheduling system has double booked a worker, or your point-of- sale system is on the fritz.

When comparing potential software providers, find out exactly what sort of support is offered by each, and if there is any extra charge for this service. Look for a company which provides comprehensive customer support 24 hours per day, 365 days of the year. This assistance should also be available via numerous communication channels, such as via phone, email, and live chat.

data-securityCheck the Software Company’s Level of Data Security

Lastly, keep in mind that in this digital age where hackers are always trying to break into systems to steal sensitive customer and payment data, it’s important to only select a software solution which provides the highest level of security available. You need to make sure that information such as credit card numbers, customer contact details and the like are kept safe from prying eyes at all times.

When evaluating potential companies, ask them what security precautions they have in place. Particularly for the point-of- sale part of your system, you want to find a solution that boasts data encryption, billing address security, CVV2 verification, complex encryption algorithms, and restrictions on how information is sent and stored online.


Pablo Villareal

Pablo Villareal

Marketing Administrator at Salon Iris

With more than a decade of experience in the beauty industry, Pablo handles the marketing administration for Salon Iris, the leading automated business software program for salons, day spas, medical spas, pet grooming and the like. Pablo enjoys helping the company’s clients across the country to grow their businesses and become more productive year after year. In his spare time he writes for his own blog as well as other publications, and is currently working on a book for marketing executives in the beauty industry.

Visit for more information.



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A soothing vitamin and antimicrobial-rich skin rejuvenator that offers natural protection from the elements.

Aloe Vera
A natural cell regenerator containing more than 200 biologically active compounds that shields the skin, keeping moisture in and pollutants out.

Lavender Oil
A calming anti-inflammatory that helps heal and repair skin that has been over-exposed to the sun.

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An antioxidant that helps prevent damage caused by bright sunlight and other environmental factors such as pollution.


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NY Now honors Best New Product Award winners

Awards recognize top home, lifestyle, handmade designs

NY Now recognized the latest winners of the Best New Product Awards on Monday during the summer market at the Jacob K. Javits Center, which runs through Wednesday.

The Best New Product Awards honor and celebrate exhibitors from across the market, with one winner selected from nine of the sections within the Home, Lifestyle and Handmade collections. Hundreds of entries were submitted this market.

Winners of the summer 2016 Best New Product Awards are:

Home Collection

  • Home Furnishings + Textiles: Bohemian pillow from Aandaz
  • Tabletop + Gourmet Housewares: Reclaimed cedar serving tray from Bambu

Lifestyle Collection

  • Baby + Child: Myland Houseboat from Kid O
  • Gift: Ilala basket from Eve & Nico Crafts & Home Décor
  • Personal Accessories: Wild Hearts Can’t Be Tamed cuff from Cynthia Gale New York
  • Personal Care + Wellness: Son of a Bitch balm from Bitchstix

Handmade Collection

  • Handmade Designer Maker: Pyrrha white diamond 14K gold charm holder necklace from Pyrrha
  • Handmade Global Design: Design Dua dog bed from Design Dua
  • Artisan Resource: Porcupine Barrel table from Lidi Ada Naturals

“The slate of winners for the ‘Best New Product’ Awards represents the cream of the crop of what NY Now has to offer,” said Scott Kramer, co-director and vice president of NY Now. “NY Now is the source for design-driven and fashion-forward trends, and our panel of expert judges took a number of factors into consideration to select the most exceptional products in an intensely competitive industry.”

In addition to the “Best New Product” Awards, NY Now also honored one Best Exclusive Launch Award winner, recognizing a standout product making its official debut exclusively at the summer 2016 market. All participants in the Destination: New Product Display launching a product exclusively at NY Now were eligible. The Hand Blown Glass decorative centerpiece from Axiom Glass was chosen as the winner.

“NY Now has always been known as a hub for the industry to see exclusive launches and experience new products,” said Randi Mohr, NY Now co-director and vice president. “We’re pleased to award Axiom Glass with NY Now’s Best Exclusive Launch Award honor for its Hand Blown Glass decorative centerpiece. Congratulations!”

Winners in each section were determined onsite at the summer market earlier this week, judged by a panel of industry experts and media after visiting each qualifying exhibitor’s booth to see the products first-hand. The judges for the summer 2016 Best New Product Awards and the Best Exclusive Launch Award were: Patti Biro of Patti Biro & Associates/Day Spa Association, Rachael Burrow of Coastal Living, Kim Cook of Associated Press, Lauren Davidson of Gifts & Decorative Accessories, Dayna Fields of Giftware News, David Gill of Home Furnishings News, Jenny Heinzen York of Home Accents Today, Sue Marks of Progressive Gifts, Donna Milstein of Craft, Kate Moodie of Mood of Living, CNN iReporter Chris Morrow, Patrizia Pagani of Casastile, Caroline Risi of Souvenirs Gifts & Novelties, Sabine Stenzel of Stil & Mrkt and Jeri Webb, museum store consultant.

Anatomie is a Top Seller at The Club at Admirals Cove

The exclusive country club in Jupiter, Florida has a long-standing relationship with the luxury travel clothing brand.

Located on Florida’s stunning Gold Coast, The Club at Admirals Cove is a private recreational country club with over 900 residences and some of the best golf, tennis, yachting and dining in the area. It has been awarded the prestigious title of Distinguished Emerald Club of the World, a title given to the top four percent of private clubs. Visit the carefully curated spa boutique and you’ll find Anatomie’s stylish high-performance designs.

“The Anatomie line has been a part of our collections in our Spa Shop for many years.  Each year it continues to be one of our top sellers, due to the chic styles, great fit and quality.  The company truly cares about being a partner with our store and works with our staff on a regular basis on training, incentives and energy!  We love the line and love the owners! They are a joy to work with!”

Pamela R. Caldwell,
Director of Spa, Salon & Fitness
The Club at Admirals Cove

Anatomie will be at booth #110 at the upcoming ISPA Conference and Expo in Las Vegas and you can find out more about them at

The Spa at the Breakers offering specials to Resort & Spa industry leaders!

Resort and spa industry leaders are able to take advantage of a generous offer made by the Spa at the Breakers!

They are offering area resort and spa leaders and their teams special pricing on spa and salon services as well as on retail purchases.

Offerings are as followed:

40% off all services at The Spa

30% off all services in the Salon

30% off all retail purchases at The Spa

For reservations or more information, call (561) 653-6656

Cannot be combined with any other offer, discount or promotion.  Other restrictions may apply.

Check out these 5 great spas in Birmingham

Nothing says relaxation like a day at the spa—and luckily for us, Birmingham has plenty of places for us to relax and indulge. It’s not always easy to find time for that, but with this roundup of spas, we hope you’ll realize you need to treat yourself. There’s a type of spa for everyone—from salt rooms to float spas to luxury spas. So find one that suits you best, make an appointment, and forget about your worries for the time being.

click here for the full article

B is for Beauty. Your essential daily dose of Vitamin B-infused skincare.

At the core of Epicuren Discovery® is the unparalleled, age-fighting Metadermabolic™ Enzyme, which is integrated throughout the customizable product line and experiential treatments garnering ageless results. This enzyme is a protein that is combined with a waterborne solution of B Vitamins to create a “protein with intelligence.” The Metadermabolic™ Enzyme encourages the skin to self-rejuvenate, similarly to how aerobic exercise supports your metabolism. Your largest organ, the skin, is replenished, receiving antioxidants and moisture, naturally resulting in a more youthful, vibrant appearing skin.

vanessa grosso

What exactly is vitamin-infused skincare?

In order to answer this question, it is important to mention that our internal organs utilize the majority of our daily intake of water and nutrition. As a result, our largest organ the skin is the last to receive nourishment or hydration. In conjunction with a healthy diet, we must replenish the skin with topical products that contain an assortment of powerful vitamins, antioxidants, and amino acids. Vitamin-infused skincare is the key to ensuring our skin is supported with vital nourishment necessary for it to self rejuvenate and perform healthy functions. With vitamin-infused skincare, not only are we able to see dramatic improvements in the appearance of our skin, we are proactively preserving it’s integrity.

What do B Vitamins do for the skin?

Simply put, B vitamins energize. Imagine receiving a B12 shot and the array of metabolic benefits you experience; more energy, focus, increased oxygen to your cells, better immunity. Over-all, the body performs in a much more youthful, vibrant way. This is very similar to what you can expect to see with your skin from incorporating these essential vitamins topically. With continued use, you will begin to see a firmer, more rejuvenated, youthful glow as a result of this increased supply of cellular energy. Our loyal fans refer to this as the ‘Epicuren Glow’.

Which Epicuren® products have the highest concentration of B Vitamins?

The Enzyme Concentrate Vitamin Protein Complex is called ‘Concentrate’ for good reason! This serum delivers a power-packed dose of energizing B vitamins straight to your skin. If you prefer an all-in-one product, you can opt for the Skin Rejuvenation Therapy Moisturizing Cream,
which delivers a potent level of these vitamins into your daily or nightly moisturizer.

What B Vitamin-rich foods are best for the skin?

Vitamins, much like antioxidants, work best when used in a synergistic combination to boost their efficacy and lifespan. Incorporating the following foods into your daily diet will fuel your body with a variety of B vitamins; dark leafy greens, broccoli, beets, lentils, asparagus, eggs, salmon, and tuna.

Anything else?

Its summer! Slather on some sunscreen and take a swim in the sea! Better yet, take a moonlit dunk! Seawater contains vitamins, mineral salts, and micro-algae known to be highly beneficial for the skin. Seawater can also help to increase your immune system, clear up blemishes, improve circulation, and best of all… it feels amazing. Enjoy the moment…

Heather Linberg

Heather Linberg

Epicuren®’s Skincare Specialist

epicuren logo

Heather is a lover of all things health, wellness, and beauty! A leading industry expert, she has been sharing her passion for creative health and beauty solutions for over 10 years. Her extensive knowledge of wellness and skincare has made her an invaluable resource to an impressive list of beauty editors, celebrity makeup artists, and red carpet A-listers! You can contact her at

To offer Epicuren Discovery® in your spa, contact |

See Anatomie’s Ultra-Chic Fall & Spring Collections at ISPA

The luxury travel clothing brand’s innovative designs are loved by top performing spas and resorts worldwide.

High-performance apparel that beautifully blends comfort and style. You’ll definitely want to visit Anatomie at booth #110 at the upcoming ISPA Conference in Vegas to see the fall and spring collections under the expert guidance of CEO Kate Boyer.

Anatomie’s fall collection is best described as safari chic meets urban cool. Modern pieces in a timeless neutral palette, with pops of a sophisticated camo print, are ideal for travel or elevating everyday style. Discover top favorites from the collection including the Adelia Leather & Mesh Jacket, the Cindy Hooded Technical Sweater and the Crosby Windbreaker.

The brand has introduced a new wear-everywhere pant in its signature curve-hugging stretch: The Amanda Flare. Additionally, Anatomie commemorates its 10-year anniversary with limited edition pieces like the bestselling Skyler Skinny Pant in an elegant pinstripe pattern.

Spring 2017 was inspired by the breathtaking scenery and breezy vibe of idyllic vacation spots Napoli, St. Lucia and Provence. It’s all about sleek shapes in a sunny palette of yellow, blue and purple—with options in khaki, black and white for those who don’t do color.

Standouts include keep-cool tops, sporty vests, lightweight jackets and signature pant styles updated in crisp whites. You’ll also find stripes in the collection and effortless dresses that are ideal for work as well as a trip around the world.

Additionally, you’ll have the opportunity to see Anatomie’s Essentials Collection: a core assortment of pants, tops and jackets in the brand’s signature European fabrics—lightweight, comfortable, figure-flattering and easy to care for.

Anatomie will be at booth #110 at the upcoming ISPA Conference and Expo in Las Vegas and you can find out more about them at

If you’re interested in learning more about the Essentials Program, please contact:

Kate Boyer
305-576- 1900

Fall Collection pieces:

adelia cindy crosby

Spring Collection Pieces:

2017 Spring OutfitsA 2017 Spring OutfitsB 2017 Spring OutfitsC




Two Bunch Palms Closes 6 Weeks for Renovation

Greater Palm Springs, CA | August 22, 2016– Renovations are underway at Two Bunch Palms with long awaited upgrades to its facilities and as part of its commitment to sustainable development. The 6-week closure is the first part of the next phase of renovations over the next 2 years. “During the closure, the Vintage section of rooms that surround the famous grotto will receive long overdue physical upgrades and amenities”, said Managing Director John Trudeau. “The entire Grotto area will be enhanced with expanded pathways, lighting, undergrowth and the creation of new, comfortable shared spaces. Landscaping will also be addressed with additional trees and foliage designed for long-term ecological benefits. Most of all, Two Bunch Palms’ prized water wells will be fortified with infrastructure that will allow for all public water spaces of the property to have the artesian mineral water.”

Essense, the property’s healthy gourmet restaurant will be outfitted with a brand new kitchen and will re-open by September 12, 2016 providing breakfast, lunch and dinner to outside guests. Currently the Spa is scheduled to open in advance to day guests by October 1st or earlier depending on the progress of the water well improvements. “Our guests are incredibly excited for the future when we will re-open once again and unveil these long awaited transformations”, noted Trudeau. “Additionally, our staff members will remain working during the closure participating in departmental trainings and discovering new technologies. I’m proud to be part of this noble adventure connecting the wellbeing of our guests and staff members to the community of Desert Hot Springs.”

About Two Bunch Palms Two Bunch Palms ( is located in the heart of the California desert at 67- 425 Two Bunch Palms Trail, Desert Hot Springs. Famed for its 600-year old waters recently named Best in America by SpaFinder Wellness Awards, Two Bunch Palms is also the first carbonneutral resort in North America with the recent commissioning of its 3.5 acre solar farm in 2015. With its award winning spa, Two Bunch Palms seeks to reconnect with its historic legacy and grounded in the natural elements while bringing in the best of class healing practitioners, healthier gourmet food and movement programs.

Performance Health Team Members Inducted into World Massage Festival’s Hall of Fame

AKRON, OH – August 22, 2016 – Performance Health is pleased to announce that Marshall Dahneke, CEO; Bob Poirier, Vice President, International Commercial Operations; and Guenter Heidenberger, founder of Bon Vital’, were inducted into the World Massage Festival’s Hall of Fame. Established in 2006, the Hall of Fame annually honors individuals who have furthered the profession of massage therapy. This year’s induction celebrated 24 such individuals and took place August 8 at Harrah’s Resort Waterfront Conference Center in Atlantic City, NJ. Click here to see the full list of inductees.

The World Massage Festival was founded by Mike Hinkle, LMT, and owner of Pensacola Massage Center, in response to the American Massage Therapy Association’s challenge to develop ideas that would help bring attention about massage to the general public during Massage Therapy Awareness Week. After studying the profession, Mr. Hinkle noted that “we were not recognizing our own” and education was inconsistent. To address these issues, Mr. Hinkle established the Festival with the mission to honor those who built the bridges for the profession, to educate the general public about massage, to educate therapists about different types of massage, and to have fun.

“To recognize our own, I established the Massage Therapy Hall of Fame which has proven to be one of the highlights of our Festival,” stated Mike Hinkle. “This year’s class truly reflects the strength and growth of our profession over the past ten years. I was particularity honored to recognize Marshall, Bob and Guenter, all representing Performance Health, one of the most supportive partners in our industry.

Lynda Solien-Wolfe, Performance Health’s Vice President of Massage & Spa and 2012 Hall of Fame inductee, was our charming co-master of ceremonies for this year’s program. Thank you, Lynda!”

About Performance Health

Headquartered in Akron, Ohio, Performance Health is a global health, wellness and self-care company.  The Performance Health brands include Biofreeze®, TheraBand®, Cramer®, Active Ankle®, Bon Vital®, BVspa™, Perform®, and Thera°Pearl®, all of which collectively create a complementary product offering that has helped professionals , patients and consumers relieve pain, accelerate recovery, grow stronger, and enhance quality of life for nearly 100 years.

About World Massage Festival

Our mission is to honor those who built the bridges for our profession, to educate the general public about massage, to educate therapists about different types of massage and to have fun. Please join us for the 2017 World Massage Festival being held on May 7-10 at Harrah’s Cherokee Casino Resort in Cherokee, North Carolina.

Pankey Appointed International Mentor for Global Career Development Program

Julie Pankey, Spa Director of Wentworth by the Sea Hotel and Spa, and Managing Partner of JMPankey Partners, has been selected to The Global Mentorship Program (GMP). It is the first-ever international program where seasoned Spa Directors give their time &amp; share their expertise as mentors to inspire Spa Managers.

The GMP is currently the only formal mentorship program serving the worldwide spa industry, as a peer-to- peer initiative that provides spa professionals with mentor-mentee relationships. By pairing experienced spa directors, as mentors, with spa managers, as mentees, the program offers aspiring leaders valuable lessons on how others have successfully navigated the world of spa management. Spa directors, meanwhile, are given an opportunity to pass down their wisdom, while raising the collective knowledge of the industry and learning new tricks from their mentees.

“I’m honored to be selected as a Global Mentor,” commented Pankey. “Sharing my love of industry with colleagues is the most rewarding aspects of my career. I’m delighted to take part in this international endeavor. Collaboration and conversations amongst spa professionals will only further enhance the spa industry. Working with my mentee Cristin Ertel, Spa Manager, The Heavenly Spa, Westin Maui Resort and Spa in Lahaina, Maui, Hawaii has been a rewarding and educational process for both of us.” Pankey and Ertel, video chat and discuss such topics as leadership and management, marketing, strategic business planning, front desk and client management, financial management, and workplace wellness programs.

“We can create the biggest ripple effect as possible, in order to touch (and possibly improve) the daily lives of thousands of spa managers among the 130,000 spa managers/directors in the world,” said Jean-Guy de Gabriac, CEO and Founder, TIP TOUCH International, and Initiative Chair Global Career Development and Co-Chair of the Global Mentorship Program.

Pankey is currently the Spa Director for the award-winning Wentworth by the Sea Hotel and Spa located on the serene and beautiful New Hampshire coast. She shares 20 years of knowledge and love for the industry with over 48 staff member and management.  She is also known as the 7-figure spa consultant, and is a results-oriented spa industry expert and visionary. Pankey has contributed to the success of such companies as Four Seasons Hotels and Resorts, Spa at Norwich Inn, Marriott, Cliff House Resort and Spa, Catania Hospitality, Pacifica Hotels, Fluhme Beauty, Christopher Drummond Beauty and OSEA Malibu.


Susan Demers Weigold
Lifestyelle Marketing Inspiration
603-970- 1270,

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Day Spa Association Releases the Annual Spa and Wellness Snapshot survey of Retail, Service Sales, and Gift Cards

For Immediate Release

Contact Information:
Allan Share
Day Spa Association


Day Spa Association Releases the Annual Spa and Wellness Snapshot survey of Retail, Service Sales, and Gift Cards 

Minneapolis, MN – August 18, 2016 – The Day Spa Association (DSA) is happy to announce the release of our 2nd Annual Spa and Wellness Snapshot Survey.

As our industry has moved from day spas, to medical spas, to wellness facilities, the importance of retail and gift cards has grown exponentially.  Retail performance has always been an indicator of what’s going on in the spa and wellness Industry.  In tracking how customers are spending their money, spa business owners are able to strategize best practices for running the retail side of their operations.

The Spa and Wellness Retail Survey offers a wealth of information in that regard, shedding light on how businesses across that nation are operating their retail.

The overwhelming response assured we were getting great and insightful information from all across the United States.   The 2nd Annual Spa & Wellness Snapshot Survey can be downloaded from the DSA website, along with a FREE membership in the association at 

The DSA supports the spa and wellness community and industry by providing a one-stop resource for business development and growth as well as providing resources for continuing education.  DSA has been connecting the community for 26 years.  With our sister organization, the International Medical Spa Association (IMSA), we touch over 39,000 members.




3 days left! Almost there! Help Wellness Warrior build!

Help Wellness Warrior build!
Do your vote legislators vote with your health and wellness in mind? Wellness Warrior is answering that question by building the first ever national wellness scorecard that will rate every member of congress on their support of wellness-oriented policy. Their goal is to give real and actionable information to voters so they can confidentially go to the polls in November and cast their votes with wellness in mind. They are well on their way, but they need our support. They’ve just launched a crowdfunding campaign on Barnraiser to help them finish their project. Check out the link below to support their work. Join us and make a pledge today!

Anatomie’s Essentials Program Increases Profits

Top performing spas and resorts take advantage of the luxury travel clothing brand’s wholesale incentive.

We’ve mentioned our recent partnership with Anatomie, the number one selling retail brand in premiere spas and resorts around the world. Their unique high-performance apparel is loved by customers, but also by retailers who are offered a margin builder initiative with the brand’s Essentials Program.

Here’s how it works: Anatomie carries a core assortment of bestselling styles season after season. They include pants, tops and jackets in the brand’s signature European fabrics—lightweight, comfortable, figure-flattering, and easy to care for. These are styles that often sell out because of high customer demand. Retailers are given the opportunity to buy in bulk at wholesale prices and get an extra item of clothing for free.

So purchase 12 pairs of essential pants (including popular styles like the Skyler, Kate and Susan) and you get 1 pair of pants for free.

Purchase 12 tops (including favorites such as the Buda Mesh Top, Isadora Tank and Tatiana Tank) and you get 1 top for free.

Purchase 8 jackets (the Merika Windbreaker and the City Slick Jacket are on that list) and you get 1 jacket for free.

There’s no obligation to buy all three categories. You can purchase just 12 pairs of essential pants and get 1 pant for free or purchase just 8 jackets and get 1 jacket for free. An extra item to sell at retail price or let a staff member or manager wear —at no cost to you.

There are a few small stipulations. Each order must ship in one delivery window, to one retailer. Additionally, you are limited to six units of a color per style. Otherwise, feel free to mix and match styles within a category as you see fit.

Retailers who have participated in Anatomie’s Essentials Program are seeing considerable results to their bottom line. “Our highest performing accounts are on the Essentials Program,” says Anatomie CEO Kate Boyer. “They double their sales when they sign up for the program.”

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Additionally, retailers are offered a customized incentive. After purchasing a certain quantity, they get another free piece of clothing or cash back.

Anatomie will have a booth at the upcoming ISPA Conference and Expo in Las Vegas and you can find out more about them at

If you’re interested in learning more about the Essentials Program, please contact:

Kate Boyer
305-576- 1900

Global Organic Skincare Products Market to Grow 10.18% – Key Vendors are L’Oreal, Beiersdorf & Shiseido – Research and Markets

Business Wire

DUBLIN–(BUSINESS WIRE)–Research and Markets has announced the addition of the “Global Organic Skincare Products Market 2016-2020” report to their offering.

The analysts forecast the global organic skin care products market to grow at a CAGR of 10.18% during the period 2016-2020.

The report has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Rising need for organic anti-aging products will be a key trend for market growth. Consumers, especially the aging population, are increasingly looking for methods and products to maintain and improve their appearance and look youthful. Currently, out of the total elderly population in the world, the above 65 segment is the fastest growing and constitutes 8% of the total global population. This share is expected to double and reach 16% by 2050. It is also estimated that over the next 10-15 years, baby boomers will turn 65 at the rate of 8,000 individuals per day. Baby boomers constitute a major percentage of the global aging population and accounted for a 75% share of the global anti-aging product market in 2014. The rise in the aging population is therefore expected to drive the growth of the market.

According to the report, demand for multifunctional organic skin care products will be a key driver for market growth. There is significant demand for multifunctional products because of the convenience they offer in terms of time and function. Personal care and beauty products that offer multiple benefits are popular in the market today, especially among consumers who have busy schedules and are cost conscious, and therefore opt for streamlined solutions.

click here for the full article

Authentic Marketing: Your Business Voice

When advertising online, especially on social media, you must make sure that your efforts match your salon or spa’s personality by speaking with an authentic business voice.What is an “authentic business voice”? Here’s an example:

dimspaLet’s say that you are the owner of a beautiful day spa that wants to start a social media push to connect with local clientele and fill up your appointment book. Your spa has dim lights with scented candles flickering in sconces, plays Beethoven over the speakers and has a babbling waterfall in the lobby. The spa’s last marketing campaign was an ad in the local magazine circular that featured an older woman receiving a relaxing massage.


hipspaWhen you start advertising on social media, you decide that you are going to target Millennials. So, your posts have beautiful young people with tattoos and piercings, images of industrial buildings with faceted windows showing multi colored bright lights… you may even throw a Pokémon or two into your posts. It’s catchy, it’s flashy, it’s beautiful and you are ready for the business to start popping! Initially, there is some additional foot traffic and then suddenly it begins to dry up and your current client base is shrinking. You’re now in worse shape than you were when you began. What happened? Where did you go wrong? Well, you didn’t speak with your authentic business voice.


There is nothing wrong with being a “Beethoven, scented candle, waterfall” spa. In fact, that’s probably even preferable in most geographical areas for the types of services you offer. While your spa’s environment can be extremely appealing to people of all ages, it certainly isn’t what you advertised. What you advertised is NOT who you are. The people that were drawn by your new advertising immediately realized they were hoodwinked and your traditional clientele didn’t even recognize the advertising as you! Your brand has become muddled and it has negatively affected your bottom line.

That doesn’t mean you have to forego advertising to a new client base, they just have to know who you are before they decide to book an appointment. Speaking with an inauthentic business voice is similar to speaking with a fake accent, eventually people will notice the difference. No bait and switch. But you can use your authentic voice on new PLATFORMS to reach different groups, just remember the following:

  1. Know Yourself. Be familiar with your business, your clientele, and your image the way others see it.
  2. Write Like You Talk.
  3. Use The Active Voice. This makes you appear alive and energized.
  4. Intersperse some personal stories about your business, it helps people connect.
Matt Wiggins

Matt Wiggins

VP of Sales at ProSolutions Software

With over 20 years experience in the beauty industry, Matt teaches classes to salon and spa owners on business topics including branding, management, marketing and advertising.

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TV Host Debra K Shares Her Wardrobe Secrets

The PBS personality, who recently interviewed Deborah Szekely at Rancho La Puerta for her new show Senior Moments, travels all over the world and needs clothing that can travel with her. Happily, she discovered Anatomie.

TV host, author and speaker Debra K doesn’t have a lot of time to worry about her outfit. A former Fortune 250 executive, she embraced her passion for natural health and wellness by founding and hosting PBS’s Journey Into Wellbeing, taking her all over the world to discover unique ways people embrace a healthy lifestyle. This November, she’s launching a new show on PBS about healthy aging called Senior Moments. One segment focuses on the spa industry, as she believes that treatments like massages, facials and hair service provide physical and emotional benefits that help keep seniors vital. In an effort to prove that theory, she visited Rancho La Puerta to interview the godmother of the spa industry, Deborah Szekely.

Along the way, she’s written the book Success from the Start: Business Principles for Massage Therapists and founded wellness company imassage, Inc., offering continuing education and consulting for massage therapists.

She recently teamed up with luxury travel clothing brand Anatomie as her official wardrobe provider for Senior Moments. But she’s relying on the stylish high-performance designs even when the cameras aren’t rolling.

What attracted you to Anatomie?

When I was looking for a new clothing line, I wanted a brand that did a good job blending style with travel comfortability.  I travel quite a bit, so this is very important.  Anatomie is the perfect blend of these two things. I love the design elements that make the pieces recognizable while at the same time having a “no hassle” component.  I chose Anatomie because it represents who I am and helps me feel comfortable in front of the camera.

How has the brand made your life easier?

Everything is comfortable, easy to pack and easy to care for.  I recently traveled to Mexico and I rolled up several of my Anatomie items and carried them on the plane.  Unbelievably, they were unwrinkled and ready to wear when I got there.  I LOVE that!

Do you have a favorite piece?

I love my Jillian Asymmetric Top.  It is very flattering and can be used for either a business meeting or worn casually with jeans.  I plan to wear this at an upcoming video shoot because I feel so confident in it.

Aside from the show, when do you wear Anatomie?

I can wear Anatomie for all types of things…a fitted jacket and slacks make for a great business meeting.  The tops and pants are great for travel as they stretch and move with me.  I have a nice dress I plan to wear at upcoming events.

Anatomie will have a booth at the upcoming ISPA Conference and Expo in Las Vegas and you can find out more about them at



Have you ever considered developing your own skin care brand?

Europelab Laboratory has over +30 years of expertise in formulating premium skin care products offering solutions for all skin concerns. Their state-of-the-art facility is among the few private label laboratories to be Certified GMP (Good Manufacturing Procedures).

Why Private Label?

Higher Profits – Set your OWN price on your premium skin care products. Up to 300% mark-up or MORE!

Increase Sales – Conduct direct sales through the internet and social media.

Cost-effective – Provides the same level of care and excellence as branded lines, but at a lower cost.

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Build Brand Equity – Building sales of your exclusive skin care line will increase the overall value of your business.

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Increase Credibility – Your clients trust and respect your skin care recommendations. Your approval is the single most important element influencing their skin care buying decisions.

About Europelab:

“Europelab Laboratory has over 30 years of expertise in formulating premium skin care products offering solutions for all skin concerns. Our state-of-the-art facility is amongst the few private label laboratories to be certified GMP (Good Manufacturing Procedures).

Our team of world-class chemist, researchers and dermatologists continue to deliver safe, innovative, high-performance formulations to meet current industry trends and standards. Europelab Laboratory offers an in-stock collection of our most popular formulations in addition to providing custom product formulation and manufacturing. Our consultants, marketing and design team along with our skin care specialists, guide you every step of your project from conception to formulation, packaging and shipping. We provide an exclusive service designed for beauty institutes, spas, medspas, destination resorts and all aesthetic professionals.”

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Kathy Van Ness of Golden Door | Mover & Shaker

Kathy Van Ness

Kathy Van Ness

Golden Door

Interesting things about you and the business you are in?

Spa/Company Name: Golden Door


How did you end up in the industry? Recruited from the fashion industry at the CEO level to manage the Golden Door and develop a new business model for the industry.

Recent books or movies you’ve enjoyed? The Art of Sleeping by Arianna Huffington

Favorite vacation taken? Iceland.. incredible

If you were not in a spa career, what would you be doing? Astronaut

You have had great success with our Sponsor Anatomie.  Can you tell us some of you thoughts?  Anatomie is the answer to a new way to build a wardrobe..a new way of dressing taking our guests who have active lifestyles to a chic polished look. Our consumer is well traveled and continues to travel and appreciates styling and technical stretch fabrics. In curating products for our luxury guests we see tremendous opportunity in taking their active lifestyle apparel back to a structured look. It is easy packing for our on go guest and easy wash.  Anatomie is creating a new niche for active wear and it is working

Spa/Facility info:

What best describes your spa? Golden Door is a unique destination centered around a Japanese Inn type architecture for fitness, mindfulness and anti aging and beauty.

Total square footage of your facility? 600 acres

How many treatment rooms do you have? 12

What new treatments have you added recently? Between all of our offerings, inclusive programming, and privates g 100″s of classes and services.

What is your signature treatment? 4 Layer Facial!!!

What percentage of your business comes from Retail sales? 20%


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Green Spa Network Board Applications Now Being Accepted

The Green Spa Network (GSN) Board of Directors is now accepting applications for board service.

Entering its 10 th year as a non-profit resource for sustainable business in the spa and wellness industry, the Green Spa Network has grown to over 1,200 members through the hard work of volunteers. These efforts are spearheaded by a passionate and dedicated board of directors which is now seeking applications from professionals in the spa, wellness and sustainability industries.

“Serving on the GSN Board is a remarkable opportunity during this dynamic period of GSN’s growth.” Says Karen Short, SVP Universal Companies and GSN Board President. “It is a great way to show your support for a sustainable future and earn the satisfaction of making a real difference at a large scale.”

Known for its progressive education and inspirational events, GSN is also responsible for the SAT (Sustainability Assessment Tool) and toolkit, the industry benchmarking tool for sustainability practices. Their next open event is the 9th Annual GSN Congress, September 25-28 at Devil’s Thumb Ranch in the Colorado Rocky Mountains. Space is limited and registration can be made here.

Applications for GSN Board Service can be made through and will be accepted through August 31, 2016. Successful candidates will begin their first 2-year term in November, 2016.


GSN is a nonprofit organization dedicated to promoting sustainability in and through the spa and wellness industry. Their mission is to promote the vital connections between personal wellbeing, economic sustainability and the health of our planet. Through networking, education, and innovative best practices developed with its membership of innovative spas and supply companies, GSN is setting the standard for social and environmental sustainability in the industry. For more information, visit

Contact: Jessica Gilden / Business Manager / 800-275- 3045 /

Being Seen! jane iredale in PULSE Magazine!

We love it when our sponsors are in the media!

PULSE Magazine (Circulation: 30,000) is currently featuring jane iredale in the August issue in an article titled, “Beauty Talk: What’s In, What’s Out.” The article features commentary from Natalie Soto-Carlisle, weighing in on the latest trends in hair, makeup, and nail care, along with the influences that pop culture and social media play into these areas. On the subject of seasonal beauty, Natalie explains, “As we enter the summer months, the trends are moving away from matte lips and skin. Instead, the complexion should look and feel light with a satin finish. Lips are glossy. Lashes are the focal point, with lash extensions being all the rage.”

Accompanying the statement is a beautiful image of the summer products captioned, “jane iredale launches The Good Glow summer collection, which includes redesigned bronzers and the brand new Flirt LipDrink SPF 15 lip balm.”

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BABOR Announces Partnership with Renowned Mario Tricoci Hair Salons and Day Spas

BABOR, the leader in luxury professional skincare, announces partnership with renowned Mario Tricoci hair salons and day spas throughout the Chicagoland area.

Delray Beach, FL (PRWEB) August 08, 2016

BABOR, a world leader in luxury professional skincare, has always looked to strategic partnerships for success, working with top dermatologists, plastic surgeons, and now, with Mario Tricoci Hair Salons & Day Spas, located throughout the Chicagoland area. The new partnership between the iconic German spa brand and America’s leading independent salons and spas reflects one of the biggest skin care trends today: spas of all types offering products that combine the best of nature and science and emulate the results delivered by injectables.

“We are thrilled to partner with Mario Tricoci, the authority in premium salon-spa,” said Mark Wuttke, COO of BABOR North America. “This is a special synergy, since both companies are innovative, visionary beauty pioneers committed to making a real difference in people’s lives—a quintessential element of both of our companies’ unique DNA.” Benjamin Simpson, SVP Marketing at BABOR added, “This partnership offers guests of Mario Tricoci an opportunity to experience BABOR’s award-winning spa treatments as well as an extensive offering of our innovative and results-driven skincare products.”

click here for the full article

10 Things You Need to Know About Anatomie

Innovative designs and a dedicated team make the luxury travel clothing brand a favorite in spas and resorts worldwide.

We’ve partnered with Anatomie, the number one selling retail brand in premiere spas and resorts around the world, because of their unique high-performance apparel and their personalized attention that turns customers into loyalists. Here are 10 things you need to know about the Miami-based brand.


  1. Easy-Care Clothing. Simply machine wash cold on a gentle cycle, then tumble dry low. Or hand-wash items in a hotel sink and hang to dry. Except for specialty leather pieces, no special care is required for the ultra-resilient fabrics.


  1. Quick-Dry Fabrics. The majority of Anatomie’s high-performance European fabrics are designed to hang-dry within 15 to 20 minutes.


  1. Lightweight Designs. Anatomie uses only lightweight, breathable fabrics that feel great and won’t weigh down your suitcase. For example, 15 pieces—including a mixture of pants, tops and jackets—weigh only 8 pounds, making the perfect carry-on for a weeklong conference or vacation.


  1. Wrinkle-Free Fabrics. Forget ironing. All wrinkles disappear as you put on your clothes and wear them, due to the unique European fabrics.


  1. Flexible Fit. Ease of movement is key whether you’re on a 12-hour flight or navigating through a busy day. That’s why Anatomie uses fabrics containing Lycra® and adds stretch panels to jackets so comfort and fit is optimized.


  1. Fashion-Forward Appeal. The chic, timeless designs confidently take you from continent to continent, season after season.


  1. Wardrobe Versatility. Anatomie works with a core color palette of complementary neutrals. Pants, tops and jackets are designed to be mixed and matched for endless outfit options.


  1. European Craftsmanship. The brand works with only the finest European fabrics and premier European factories that have a history of excellence. Many of them are third or fourth generation companies, known in the luxury space for their exquisite materials and craftsmanship.


  1. Loved By All Ages. You will often see three generations of women shopping Anatomie’s timeless, stylish designs.


  1. Incredible Customer Service. Founders Kate and Shawn Boyer are always on the road, visiting retail locations and pop-up shops to help clients select the best pieces for their body type and lifestyle. Online shoppers receive guidance from a dedicated support team via email and Click to Chat.


Anatomie will have a booth at the upcoming ISPA Conference and Expo in Las Vegas and you can find out more about them at





Let Us Introduce You To Anatomie!

We’ve partnered with the number one selling retail brand in premiere spas and resorts around the world.

Go into a luxury spa or resort pop-up shop and you’ll find women of all ages excitedly trying on effortlessly chic pieces from Anatomie. Bestselling styles like the sleek Skyler Skinny Pants, elegant Buda Mesh Tops, and versatile City Slick Jackets. Why are they so popular?

All of Anatomie’s unique designs are made of high-performance European fabrics that are lightweight, comfortable and easy to care for—making them a favorite with global travelers and women who want to elevate their everyday style. No dry cleaning or ironing is every required because the creators of Anatomie know their clients don’t have time to waste. Additionally, their signature pants, tops and jackets are designed in complementary color palettes, so they can easily be mixed and matched for a two- week vacation or work wardrobe that’s perfectly put together.

Imagine an outfit that allows you to go from work to a high-level meeting to a dinner out with friends—and feel comfortable, confident and stylish. That’s the beauty of Anatomie. Their brand has been built on a philosophy of convenience, superior craftsmanship and timeless design. No wonder many top-level executives in the industry have become devoted fans.

We are excited to partner with Anatomie, who is the number one retail brand in premiere spas and resorts around the world and was recently recognized by Apparel magazine as one of the top innovators of 2016. For the past 10 years, their innovative designs and dedicated concierge service have inspired travelers and women who want to simplify their wardrobe without compromising on style.

Anatomie will have a booth at the upcoming ISPA Conference and Expo in Las Vegas and you can find out more about them at



Future Of European Wellness, Travel, Spa And Beauty: 10 Expert Predictions |

With all the changes afoot in Europe, including the dramatic exit of the UK from the EU, we recently tapped top CEOs from travel, spa and beauty companies, economists and researchers to help us predict where European wellness is heading. Predictions ranged from an increase in the “legislating of wellness” through taxation on unhealthy products to a surge in new wellness destinations and experiences across Eastern Europe.

Two Bunch Palms Named Finalist in Spafinder Wellness 365 Global Wellness Travel Awards

Spafinder Wellness 365™ today announced Two Bunch Palms has been selected as a finalist for the 2016 global Wellness Travel Awards. The final candidates for the third annual awards were named across 20 categories by a panel of 39 wellness travel editors and experts, who nominated over 600 properties for consideration before narrowing the field to finalists in 54 countries and regions.

Two Bunch Palms was selected as a finalist for Best Eco-friendly &amp; Sustainable Property, Best for Men, Best for Hot Springs, Best for Couples.

“We are honored to be recognized for our efforts in leading the charge for Sustainable Wellness by expanding the definition of wellness from mind-body- spirit to the inter-connectivity of the individual to its community and natural systems. While doing so, we have created a safe haven for our guests to reconnect with themselves and each other while soaking in the best hot mineral springs in the country.” Rianna Riego,

Executive Director of Wellness, Brand & Communication.  Consumer voting for Wellness Travel Awards winners launched on July 20, and ends September 16.  Winners will be selected based on a combination of expert panelists’ nominations and property scores along with consumer votes, and the winning properties will be announced on November 9 at World Travel Market London. In addition to ten winners in 20 special categories, Crystal Awards will be presented to the top property on six continents, and Country Awards will be bestowed on the top property in a wide range of countries and regions around the world.

“We congratulate the entire team at Two Bunch Palms on being selected as a finalist for the prestigious 2016 Wellness Travel Awards. The Awards reflect Two Bunch Palms’ exceptional dedication to helping people live and travel well,” said Spafinder Wellness, Inc.® Chief Operating Officer John Bevan.

About Two Bunch Palms

Two Bunch Palms ( is located in the heart of the California desert at 67-425 Two Bunch Palms Trail, Desert Hot Springs. Famed for its 600-year old waters recently named Best in America by SpaFinder Wellness Awards, Two Bunch Palms is also the first carbon-neutral resort in North America with the recent commissioning of its 3.5 acre solar farm in 2015. With its award winning spa, Two Bunch Palms seeks to reconnect with its historic legacy and grounded in the natural elements while bringing in the best of class healing practitioners, healthier gourmet food and movement programs.

Being Seen! jane iredale featured in Healthy Living Magazine

We love seeing our sponsors in the press and media!

Healthy Living Magazine (Circulation: 150,000) featured jane iredale in the July issue. jane iredale cosmetics as well as the PurePressed Base Mineral Foundation and BeautyPrep™ Face Cleanser are featured in a roundup article titled, “Beauty Busters,” which highlights natural and organic skincare and makeup.

The editor states, “Founder Jane Iredale claims to be the first to bring makeup with skin care benefits to the market. Her mineral powders act as a foundation, powder, concealer and sunscreen-all in one. Face and body care products are also available, listing natural and organic ingredients along with customer reviews for each. The facial cleanser is $28, and the pressed mineral foundation is $42.” A great image of the PurePressed Base Refill alongside the new Refillable Compact as well as reference to are also included.




See more of jane iredale here

Breathing Life Into Your Social Media


Some brands thrive on social media, while others consider it a necessary evil.

Those brands that are doing social media as a chore are doing what we call “check-the- box” social media. They need to start engaging, genuinely, to thrive in today’s competitive marketplace.

Social media supports the human need for social interaction.  It has the ability to take a message from dozens to millions. That’s power!

Here are some insider tips you need to know:

Likes may boost your ego but shares boost your popularity

Interactions, meaning liking, sharing and commenting is the holy grail of social media. Likes may be easier to gain but shares are what you are really after and what is needed to be viral.

Visuals have started to trump words

Find the right image for your words because original written content gets more response when combined with visual content.  Expect for this to keep evolving.

RTE (real time engagement)

Dialing a phone number for customer service is a pain that no one wants to deal with, which is why turning to social media for questions and concerns has skyrocketed.  Asking companies for help through social media continues to grow as more customers want real-time engagement.   This term will less likely be something of a nuance and more of a staple in any business to customer (B2C) strategy.  While the majority of consumers expect responses during regular business hours, after hours and on weekends, an increasing number expect to hear back within 30 to 60 minutes tops.

Go live

Live streaming, ala Snap Chat and Periscope are increasingly popular.  It builds trust, creates connections and is fun!

Fan duds

The people that love you most, probably aren’t as loved as you’d like.  Accordingly to the social monitoring website Mention, 91% of mentions come from people with fewer than 500 followers.


Early morning, late night, weekend, Friday’s, Sunday’s. It’s not a gamble. It’s a stat! People check social in their free time so be there when they are.

Social’s effect on your rank

Together social and SEO (search engine optimization) can influence sales.  Social alone won’t and you have to make your social work for your SEO through post optimization, earned followers (not bought), diverse content and more.

Facebook, Twitter, Instagram, Pinterest, SnapChat and Periscope are all platforms to build your reputation and increase your odds of being discovered by the masses.  Use them to network and learn.

Nancy Trent

Nancy Trent

The Trent Trend Spotter, Nancy Trent President, Trent & Company Marketing Communications

Nancy Trent is a writer and speaker, a lifelong health advocate, a globe-trotting trend watcher and the founder and president of Trent & Company, a New York-based marketing communications firm. Trent & Company grew out of Nancy’s personal commitment to helping people live longer and healthier lives. A former journalist for New York magazine, Nancy has written seven books on healthy lifestyles, serves on the editorial boards of several magazines and travels around the world speaking at conferences and trade shows on trends in the marketplace.

She is a recognized expert in PR with more than 30 years of experience creating and managing highly successful campaigns. Nancy can be reached at (212) 966-0024 or through e-mail at You may also visit

4 Spa Marketing Ideas Every Spa Needs for Conquering the End of Summer

August is upon us and I know that no one ever likes to say it aloud, but… we only have one more full month of summer left. Now, for local beauty businesses like spas, this news can be a little harder to swallow. With the summer comes one of the most profitable times for spas — wedding season. So, the fact that the number of weddings will start to slow down a bit after September can be a little depressing.

However, there is no reason for local spa owners to despair. Even though summer and subsequently wedding season may be only temporary, that doesn’t mean your success has to be. All you need to do is plan ahead with a little bit of marketing. For many small business owners “marketing” can be a daunting term. You don’t have time for it, you don’t really want to do it — we get that. That’s why in this post we’re going to make marketing your spa as easy as possible. There are actually tons of spa marketing ideas out there that take relatively 0 work and 0 time to get off the ground which can actually help yield big time results.

So, let’s get to it! Here are 4 spa marketing ideas for local spa owners to use for keeping profits all the way up well after summer has ended.

Spa Marketing Ideas #1: Themed Specials / Promotions

What do you think is more compelling? A bland generic promotion or a colorful summer-themed one? Themed promotions are a great way for your specials to stand-out from other boring promotions, and work to really catch a client’s eye. Infusing your promotional ideas with a fun seasonal theme works to make specials you create better resonate with your clients.

Luckily, August presents local spas with a perfect opportunity to give their promotions a fun, compelling theme. There are essentially two directions you can take when creating your theme.

a) Summer Themed: Summer may be halfway over, but that doesn’t mean we still can’t look at the glass half full. Consider giving your specials and discounts summer infused twist. Think bright and radiant colors, “fun in the sun” sort of names, and tons of caricatures that are everything sun, shades, and sand.

b) Back-to-School Theme: Another equally relatable, fun theme you can use with your promotions are a back-to-school theme. Think red/orange fall colors, “back to school” sort of names, and tons of caricatures that are everything notebooks, pencils, and apples.

Spa Marketing Ideas #2: Create and Promote Summer Packages

You can’t always reinvent the wheel. Maybe you don’t have any new treatments or services to add to your spa menu this summer – that’s okay! Work with what you have and make something new from that. Think summertime packages.

Consider pairing a service that typically performs well during your summer months with one that might not be as popular. It will help you to drive sales to all your services. Or if you’re looking for an easy slam dunk, pair up all your most popular summer services in one package to generate a lot hype. Hopefully you’ve been keeping organized records so you know what your most popular services and treats are…

Just as with your specials and discounts make your packages summer oriented. Get creative, highlight the beauty of the season, and just have fun with it. An enticing name can sometimes make all the difference when it comes to drawing attention. Additionally, emphasizing that these packages only last for the summer are a great way to bring about a sense of urgency and cause clients to act.

Spa Marketing Ideas #3: Implement a Membership Program

During the month of August you should have one goal in mind — implementing a membership program. Membership programs are an easy, effective tool small businesses use all the time to generate repeat business. Setting up your membership program is easy. You can either choose to have one general membership program or separate tiered ones. All you do is set either a certain action, spending amount, or frequency of visits to determine who is eligible to be a member. Then you assign certain perks to your program for motivating clients to complete the necessary requirements for becoming a member.

The more clients you can get to be members the more loyal customers you have acquired. Once a member, those clients will continue to return to your spa in order to continuously reap the rewards of their membership. So, membership programs are a great tactic to keep that wedding season, summertime surge lasting well into the fall.

Spa Marketing Ideas #4: Optimized Business Website

If you want to end summer strong then your spa’s website should be equally strong. Apart from occasional walk-ins, your website is the first thing potential clients will see, and a boring one will not entice them. Again, your website presents you with the perfect opportunity to highlight your summer theme in order to grab searchers attention.

However, you’re going to need more than just looks here. You’re going to need some meat to your website. Important things to always include on your website if you’re trying to attract more clients are…

  • Main telephone number
  • Business address – connected to google maps for easy directions
  • Ongoing and upcoming promotions
  • Calendar/Availability
  • Online booking option

When a new, potential customer lands on your website you want it to be as easy as possible for them to find any and all necessary information needed for persuading them into booking an appointment at your spa. Eliminate as many barriers as you can. Make things easy and seamless.

John Rigo

John Rigo

Content Marketer

booker logo

John Rigo is a content marketer with Booker. His areas of expertise are writing and market research. John brings a unique perspective to the blogosphere with his extensive background in publishing. He also has a love for small and local businesses – how they work, how they grow, and why they succeed. -learn how you can build your business with Booker!


Pokémon Go For Your Salon And Spa

If you haven’t heard of Pokémon Go, you’re probably living under a rock.

The new smartphone app has taken the country by storm since it was released on July 5th and currently has more active users than Twitter!

pokePokémon Go encourages people to get out and walk around local businesses to catch little digital creatures. (You’ve probably seen some of these people walk around your salon or spa like zombies hunched over their phones.) This presents an incredible marketing opportunity for your business to boost sales.

So, what is Pokémon Go? It’s a mobile game that uses a phone’s GPS and camera to track a player’s movement and display animated creatures (i.e. pokémon) in the real world. Players try to “catch ‘em all” by visiting local landmarks around town, known as “Pokéstops,” that can usually be found near shops and stores. You can also battle other players at “Pokégyms” that are located in real places around town.

The best ways to learn about Pokémon Go is to download the app and take a walk around your business to experiment with it. Once you are familiar with the game, try these 3 ideas to market your salon or spa:




lureEssentially, Pokémon Go players are wandering around trying to capture little creatures that spring up unexpectedly during their walk. So, what if you could make more Pokémon appear near your salon or spa? You can!

The game allows you to buy “lures” which increase the number of Pokémon that appear in 30 minute increments. The more Pokémon around, the more players and potential customers you’ll have visit. Lures only cost a few dollars, so experimenting with this idea won’t break the bank.

If you set a lure, don’t forget to promote it! Let your customers know when you are going to set your lure and encourage them to visit during that time to catch some rare Pokémon. For step-by-step instructions on how to place a lure click HERE.




pokestopPlayers are encouraged to physically visit Pokéstops, which are usually landmarks in the area, to gain different tools that help them play the game. Once quiet landmarks have been turned into hot spots overnight, so find the nearest Pokéstop and create a promotion to encourage it’s visitors to stop by your shop.

For example, say the nearest Pokéstop by your salon or spa is a memorial plaque that’s two blocks away. You can create a promotional email or social media post like this: “Gotta catch ‘em all! Stop by our salon when you stock up on pokéballs at the memorial plaque on Main Street and grab a coupon for 10% off any service!”




Players can join a team once they reach a certain level in the game: Valor (red), Mystic (blue), or Instinct (yellow). These teams fight for control of Pokégyms that are located around town. Try supporting a team with a social media post or sidewalk sign like the one shown here for CitySēn Lounge.  pokemon-team-mystic-01-2016

We also like the idea of supporting a specific Pokémon that players can catch. For example, use a Facebook post to tell your customers “We think Charmander is hot, show us your Charmander and we’ll give you 10% off your next appointment!”


Using Pokémon Go to promote your business is an easy, free (or very inexpensive) way to attract millennial customers to your salon or spa. So jump on the bandwagon and join the phenomenon before it’s gone!

Mark Wiggins

Mark Wiggins

Lawyer, social marketer, and lover of Pokémon Go.

ProSolutions logo

click here for more on ProSolutions Software

gLove Treat paraffin wax treatment

gLove treat

gLOVE Treat is a revolutionary new paraffin wax treatment for hands & feet that your clients will love. This innovative brand leverages cutting-edge technology & design to deliver better paraffin treatments without the hassle or mess. Consider adding gLove to your spa’s treatment menu and sell at your retail counter for home use.

  • Featured in Oprah Magazine’s “O List of Innovative Wellness Products”, January 2016
  • Patented mixture of Cosemetic-Grade Paraffin Wax, Virgin Coconut Oil & Lavender Essential Oil
  • Heat in a hot towel cabinet or a microwave, and innovative liner will ensure the perfect treatment temperature
  • 15-minute treatment delivers more therapeutic & anti-aging benefits than other paraffin treatment options
  • Both Back Bar & Retail options available

Spa Distribution by ReadyCare 

click here for more

Leave Marketing To The Professionals (Pt. 3)

(This is the third of a three part series from our Head of Product, Stephen Wiggins, about the struggles of beauty business marketing)

After completing a successful rebrand that included everything from our color scheme and logo to our slogan and website, I was introduced to Nicole Hatley of Social Beautify who shared with me a lot of her expertise in social media marketing. Nicole works with the Day Spa Association and several salons and spas, so her insight was particularly relevant to ProSolutions. I left that conversation feeling invigorated, ready to tackle the daunting task of social media marketing and the problems I wrote about in my two previous blog posts.


As I began posting again, I quickly came to realize the difference between knowing what you need to do and how to actually implement it. It’s one thing to know that the basketball is supposed to go into the hoop and quite another thing to actually shoot a three pointer. I didn’t know where to find poignant content that my followers cared about, how to automate the process to ensure content is posted at the right time, or how to read analytics to adjust my content accordingly. I was also reminded again just how much time it took to manage multiple social media channels.

So I decided to give Social Beautify a chance at managing our social media channels. I figured at this point I had nothing to lose and at least Social Beautify worked in the beauty industry specifically and wasn’t a generic marketing firm. A few days later we had our official ‘interview’ where Social Beautify was able to learn more about Prosolutions so they could ‘speak our voice’ and make sure our posts didn’t look or sound like spam. I was told I would have the ability to monitor the posts at the beginning and give approval prior to them being posted until I felt completely comfortable. The only thing they asked of me was patience.


Well, one thing did immediately change: I had freed up a lot of time to work on other pressing issues that I had. As time passed we began to see an uptick social media likes, retweets, followers and overall presence. Shortly thereafter we began to see our name climb on Google which lead to what we were after the most all along….DEMO REQUESTS.  After a year, our website visits increased a jaw dropping 300% from the previous year. That is not an over statement. Our demonstration requests increased even more than that and Prosolutions had its best year since 2004. I’m generally not a fan of selling someone else’s product but my company has benefited so much from Social Beautify that I felt it would be a travesty not share this information with my clients and the rest of the beauty industry. For more information on Social Beautify, visit

Click here for Part 2

Click here for Part 1


Stephen Wiggins

Stephen Wiggins

Head of Product

Stephen is Head of Product at ProSolutions Software. With over 15 years experience working directly with salon and spa owners, Stephen is an expert in the business of beauty and wellness.

New air and new ventilation regulations in New York nail salons –

A Breath Of Fresh Air: New York’s Historic Ventilation Regs In Nail Salons

Ventilation regulations aren’t what the average person associates with a safe and healthy workplace. But for nail salon workers, who are breathing in a toxic cocktail of chemicals every day on the job, New York Governor Andrew Cuomo’s recent executive order requiring ventilation in nail salons is a life saver.

After the Governor’s historic nail salon legislation passed last year advocates immediately received a flood of inquiries from workers about health and safety in their salons. The standout was a young immigrant woman from Mexico who shared her worries over her first born son’s health, who was born with birth deficiencies. She had worked in the salon during her pregnancy and was pregnant again, afraid of the impact that the toxins in her salon would have on her unborn son. Each nail salon worker has her own stories of labored breathing, lingering coughs, or knows coworkers who experienced severe health issues due to prolonged exposure to toxic chemicals. Conscientious nail salon owners and consumers have realized this is about their health too.

click here for the full article

Being Seen! Jennifer Lopez loves jane iredale!

We love seeing our sponsors getting great coverage!

In a recent interview with HELLO!, Jennifer Lopez revealed she is a fan of jane iredale! When asked to list her top ten beauty must-haves, Jennifer named the Corrective Color Palette as her absolute favorite concealer alongside other prestigious beauty brands such as Lancer and Perricone. A great product image, price point and credit to are all included within the article as well.

jennifer lopez



Check out the full article here

See more of jane iredale here


Wellness Warrior launched a crowdfunding campaign for on Barnraiser. Please support them!

Our friends at Wellness Warrior just launched an awesome project to create a national scorecard that will rate Congress on their support of wellness-oriented policy. They’re raising the discourse on wellness in the U.S.! Check out their work here and help them finish this much-needed project. They just launched a Barnraiser crowdfunding campaign to raise $20,000 and they need your support.


Seasoned Development and Operations Consultant Caren Logan Launches True North Spa Representation & Consulting

Chester, N.H. (July 20, 2016)-Caren Logan is pleased to announce the launch of her new company, True North Spa Representation and Consulting. Representing a select group of beauty and wellness products, True North offers back-bar and retail solutions and consulting services to luxury spas and resorts. True North leverages Logan’s extensive experience in spa development, management and prestige retail-to offer a wide range of services including creative spa concepts, treatment protocols and staff training.

“I’m pleased to integrate my extensive experience in many facets of the spa industry to help spa and brands work together synergistically,” said Logan. “As a former licensed massage therapist and esthetician who has traveled the globe training for top skin care brands, I can help my clients avoid dangerous pitfalls while providing solutions that increase guest satisfaction and the bottom line.”

Logan is a seasoned spa industry professional with a wealth of experience in skincare, beauty and hospitality. A pioneer in global spa development, she designed the first spa for The Ritz Carlton and has opened spas in London, Vienna, Zurich, Russia and Malaysia. Well-versed in spa operations and education, Logan consulted on numerous resort and medical spa projects, including Estee Lauder’s most prestigious brand.

“When La Mer was confronted with opening our first spa, we knew we needed to create an entirely new, luxe experience for our clientele. Fortunately, we found a great partner with Caren Logan, who worked with us to develop a unique 5-service protocol that reflected the essence of this ‘best-in-class’ brand,” said Tyler Heiden Jones, former VP of Global Marketing for La Mer. “The La Mer Spa Experience was originally launched in Harrods London to great acclaim. Caren handled everything ‘from soup to nuts’ – from spa design to developing treatment concepts and protocols to designing education manuals and training therapists.”

Well-versed in digital marketing, Logan launched the spa industry’s first online True North will travel outside the boundaries of a traditional independent rep firm, by providing solutions for branding, customer service, training and sales enhancement.

“True North’s creative marketing and ongoing client education allows us to showcase our brands in the best possible light,” said True North client Laurie Nicoll, founder and CEO, Cole Martin, Inc. dba Stemulation(r) Luxury Skin Care. “You rarely see a manufacturers rep with this depth of innovative product knowledge training, treatment protocols and retail sales solutions. I look forward to accomplishing great things together!”

About True North

True North Spa Representation and Consulting represents a select group of beauty and wellness products to luxury spas and resorts. True North leverages founder Caren Logan’s extensive experience in spa development, operations, aesthetics and prestige retail to offer a wide range of services including creative spa concepts, treatment protocols and staff training. A percentage of True North’s profits to Families in Transition, a non-profit organization that helps lift families out of homelessness.

Being seen! Epicuren featured all over!

We love seeing our sponsors featured in the media.  Check them out below! – Kate Bosworth shares her love of Epicuren Herbal Cleanser and Acidophilus Probiotic Facial Cream. – Model Rachel McCord gave her love for her summer must-have Epicuren product Refresh Aloe Cucumber Mist.

8 June 2016 Kate Bosworth + Herbal Cleanser and Acidophilus Probiotic Facial Cream 252     7 June 2016 Papaya Pinapple Bamboo Body Polish 251     9 July 2016 Refresh Aloe Cucumber Mist 253

click here for more from Epicuren


Criswell Abel of the Spa at Whitefish Lake | Mover & Shaker

Criswell Abel

Criswell Abel

Spa at Whitefish Lake

Interesting things about you and the business you are in?

Spa/Company Name: Spa at Whitefish Lake


How did you end up in the industry? 15 years ago I fell in love with skin care after having my first facial…everything about the industry intrigued me, as it still does.

If you are not working…what are you doing? yoga, snow-shoeing with my two dogs, brainstorming about future ventures, traveling

Recent books or movies you’ve enjoyed? The Power of Now by Eckhart Tolle

Favorite vacation taken? Kauai

If you were not in a spa career, what would you be doing? Rescuing animals or working in the medical field.

Spa/Facility info:

What best describes your spa? Resort/Hotel Spa

Total square footage of your facility? 2,000

How many treatment rooms do you have? 6

What new treatments have you added recently? We have added the lines Naturopathica and Mio and accordingly are implementing an entirely new menu!

What is your signature treatment? Alpine Arnica Deep Tissue Massage

What percentage of your business comes from Retail sales? 10%

Anything else you would like to share? The Lodge at Whitefish lake will be expanding in 2016 to include a downtown sister property with a spa on site as well.


YOUR BACK SCRUBBER from Daily Concepts

Daily Concepts Your Back Scrubber

Your Back Scrubber adapts to the body and is designed so that the belt is adjusted to the extent of each individual and to the pressure required for a good back massage. The process must be performed with the product in the shower or bath. It will seem or sound as if it’s tearing inside, that is normal because the adaptive technology.

This is what makes me unique:

  • Label with indicator that fades when it’s time to replace Your Back Scrubber.
  • Natural cotton base layer with nylon exfoliating loops for the ideal texture.
  • Clinically, allergy and dermatologist tested.
  • NOT TESTED ON ANIMALS. Cruelty free.
  • Made in North America.
  • Functional packaging (suction cup included).

From Daily Concepts

click here for more

Blood Spas Are The Hot New Beauty Treatment – When you think of a relaxing day at the spa, your mind generally conjures up images of someone massaging every last knot out of your shoulders or layering on a mud mask. What doesn’t usually come to mind is having your blood drawn — a procedure typically reserved for the doctor’s office.

But if you happen to live like one of the #RichKidsOfInstagram — jet-setting about for lavish long weekends (or you’re a globe-trotter and simply understand the finer things in life) — you might have noticed that some of the higher end spas have become extremely interested in your medical history in recent years.

Many of the top spas around the world are investing in medical services in order to deliver wellness practices to correct what ails you — whether it’s related to weight loss, energy loss, your immune system, your digestive system, or simply stress.

In order to achieve this, they’re working with their patients on getting blood samples prior to their spa stays to make sure they’re offered just the right treatments. Of course, we had to learn more about this crazy trend. We spoke with multiple spas about this newfound blood thirst — and even lent a vein — in the name of research.

click here for the full article

Randy Pierce of Remede Spa, St. Regis San Francisco | Mover & Shaker

Randy Pierce

Randy Pierce

Remede Spa, St. Regis San Francisco

Interesting things about you and the business you are in?

Spa/Company Name: Remede Spa, St. Regis San Francisco


How did you end up in the industry? After graduating with a degree in Anthropology I took a vacation in Orlando. Instead of going to grad school, I decided to stay in Orlando for a while and take some time off from school, so I needed a job. A friend’s roommate was recreation manager at one of the hotels and told me to go apply. When I went to apply, the human resources director asked me if I wanted to sell hot dogs to screaming kids on a pool deck under the hot Florida sun, or work in air-conditioning. I opted for the air-conditioning. That job happened to be in the Gentlemen’s locker room of the spa where I would be an attendant. 20 years later, I am at my 7th spa, with the best job in the hotel, in an incredible industry and I couldn’t see myself doing anything else.

If you are not working…what are you doing? When I am not in a suit and tie for work, I let out my alter ego of a recovering tech addict either playing with computer parts or reading about the latest and greatest to come out in tech gadgetry.

Recent books or movies you’ve enjoyed? 1491 – The Americas Before Columbus

Favorite vacation taken? Bahia Beach, Puerto Rico

If you were not in a spa career, what would you be doing? Probably a professor of Archaeology at some university teaching courses while writing my next book on cultures and civilizations long disappeared.

Spa/Facility info:

What best describes your spa? Resort/Hotel & Spa

Total square footage of your facility? 9,000

How many treatment rooms do you have? 9

What new treatments have you added recently? PCA Peel for more medical grade results

What is your signature treatment? St. Regis Stillness Ritual

What percentage of your business comes from Retail sales? 15-17%


RevitaLash® Advanced Eyelash Conditioner by RevitaLash

revitalash advanced
Eyelash Conditioner (Not Available In CA)

Our #1 selling , award-winning formula. Enhances lashes and protects against breakage while improving flexibility & shine for more dramatic lashes.

•  Improved Lash Appearance*
•  Healther-Looking Lashes*
•  Stronger Lashes*

*Survey results from an Independent 6-week consumer study of RevitaLash® Advanced Eyelash Conditioner.

from RevitaLash®

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Know your Licenses: the Makeup Artist Edition

Sometimes it can be difficult to know what licensing requirements are for your state, and how they might vary from others.  Here we focus on makeup.

According to, “Some states, such as Colorado, have clear licensing requirements for makeup artists, which include being licensed as an esthetician, while other states, such as Connecticut, have little or non-existent language in their cosmetology regulations that address makeup artistry.”

Here is a resource that gives an overview to the subject and how licensing is handled in different states.  From fees (Nebraska charges $10!!), numbers of exams, minimum age requirements…you’ll find tidbits on your state that you might find interesting and may not have known about.  According to the site…the information was last updated in 2012, so make sure to keep updated on current requirements.  Check out our page for state breakdowns.

click here for details


On Healthy Makeup, Gardening and Creatively “Accepting Inconvenience:” An Interview with Jane Iredale and Wellness Warrior


We wanted to share an article that you may enjoy reading and even more so, to bring awareness to this amazing organization Wellness Warrior that works so hard to lobby and speak for our industry, wellness and our planet. Please feel free to share, you will really enjoy the in general.

Twenty-two years ago Jane Iredale left the entertainment industry to start a makeup line. Upset with products that had potentially harmful ingredients and advertising centered on beauty fads, she envisioned a revolutionary product line, with simple ingredients and simple messaging. Known as the first company to supply clean makeup products that also benefit the skin, Iredale Mineral Cosmetics became the “go to” line for pure, natural and timeless cosmetics.

Iredale’s revolutionary spirit hardly stops with her products. She is dedicated to promoting all aspects of wellness in her personal life as well as in her company and in her community. She sees the potential that we all have to support a better Earth and healthier people and her commitment to achieving these goals often requires her to defy convention. For instance, she tells us that there is nary a branded item that is advertised on TV in her house! Iredale is Wellness Warrior to the core. Read on to learn about this cosmetic industry icon’s personal ideas on wellness, her amazing garden, and how she believes that accepting inconvenience is the only way we will change the world for the better.

WW: Your website speaks to enhancing natural beauty and not following fads. This is such a beautiful message. Can you talk a little about your philosophy on makeup and beauty?

JI: Fads are just fads. They’re a way of selling product. Making something trendy for the moment and convincing people they must have it right now but will then forget about six months later is not something we want to do. We don’t think of ourselves as being trendy. For us, make-up is a tool to make us feel the best we can feel. That doesn’t come from trying to change things. I’m in the process of providing a forward for a book on makeup in which the author writes, “follow what you love and what you don’t love will fade away.” That’s our philosophy here. It’s not about that purple eye shadow that you like this week (because a celebrity is wearing it), but next week you are going to hate. It’s what works best with your complexion and your eyes. That’s timeless.

WW: “Wellness” can be such an elusive term, with different meanings to different people. What does that word mean to you?

JI: Our health and wellness are dictated by so many aspects of our lives. It’s not just about eating well and going to the gym. It’s about surrounding yourself with people you love who can nurture you, It’s about getting rid of those things in your life that are toxic emotionally and that are not nurturing every part of your being.

That being said, I also think that it is incredibly important to eat in a healthy fashion. I don’t necessarily mean being vegetarian, but rather eating in a way that nurtures your body type. I do believe in organic food. I do believe in eating locally and seasonally, because I think those are all fundamental to our human being.  Food also needs to be beautiful as well and presented nicely because it nurtures all of our senses. “Wellness” incorporates all of that.

WW: How do you bring wellness into your life?

JI: I know the things that make me feel good. That’s one of the reasons why I moved out of New York City to the Berkshires. I feel good when I am surrounded by greenery and flowers, when I can be in my vegetable garden and walk my dog and come out of a restaurant and see the stars and hear the tree frogs. I know what pleases my soul and I was lucky enough to be able to move up here and do that. For me, living in a 7,000 person rural town makes it so much easier to run a company than if I were doing this in the middle of Los Angeles.  That’s what works for me.

Speaking of keeping toxic things away: If you were to look into my house and look into my cupboards, you wouldn’t find one single brand. I don’t buy anything branded. Not even toothpaste. Anything that I see advertised on television makes me immediately suspect, and I just don’t buy it. This is a very personal choice, of course, but again, it works for me.

I love to garden, so I have my vegetable and fruit garden and my flower garden and my bees. This is such an amazing planet that we live on. I don’t think that we appreciate it… like we should. So, I can’t change the world or stop climate change all by myself, but I can affect my little part of the world. I try to do that in a positive and effective way. Sharing it with people is really important to me, too.

WW: Your garden sounds amazing. We’ve heard stories. Can you tell us more about it?

JI: I was raised with home-grown veggies. I’ve always had a garden where I live. When we moved to the Berkshires, I thought it would be fun to have something that the company could share in and watch grow.  A lot of people don’t know how a potato grows, or they’ve never seen beans on a bush! So, we started out with a small garden, with the idea that whoever wanted to join from the company could. The only rule was that if you wanted to pick the produce, then you had to do the weeding. That really sorted out the people who were serious and those who weren’t. But even those who don’t garden come up and walk in it and bring their kids to it.

It started off small, but then it got bigger and we now have a community garden that involves people from the company and beyond.

And then I got very concerned because I thought that [fruits and vegetables] weren’t getting pollinated enough. So I talked to a friend of mine who is a beekeeper. She put a hive in my garden and it’s done really really well. Typically they don’t last through our cold winters, but mine have lasted for five years! These gardens have so much wonderful food.  Fruit trees: pears, apples, peaches, cherries. We also have a big asparagus patch. We do our own composting and it’s a totally organic garden.

It is technically mine–it’s on my property and I’m ultimately responsible for the caretaking–so I’m out there weeding and tending to it.  (I’m the best weeder around–nobody weeds the way that I do.) But, it brings so many people together. It’s really grown into community garden. We have company people involved and community members involved and we take turns watering, planting, harvesting…keeping it going. We’re just starting to get it ready for some planting now.

WW: Aside from your garden, how else do you bring wellness into your company?

JI: We do wellness days where we bring experts into the office. We might bring in 7 or 8 different people– for example, a massage therapist or an acupuncturist or a nutritionist to talk about their work. We do a lot of screenings of important films, too.

We are as mindful as we can be of what we do for our employee’s health. We just had our building renovated to Gold LEED certification. That was really important to us. We have rain gardens around the building. We recycle. We offer everyone spring water.

We have a “no plastic bottles at work” policy. When we have meetings we put jugs of water on the table with glasses. We really try to give everyone as non-toxic an environment as we can.

And of course, we are a no smoking campus and we try to help those people who want to give up smoking to get into cessation programs.

And then I have my own private agenda.

I try to keep everyone abreast on what’s going on out there with the issues that I think are important, like GMO labeling and fluoride in water. I try to not overwhelm them with stuff because it can be too distracting and difficult to sort through what is truly important. What’s important to me, may not be important to them. So I’m mindful not to overwhelm.

But, generally, people are very receptive. We’re so concerned with what we put into our products as a company that it permeates and sorts out the people who care about these kinds of issues and people who don’t. Very few people work here just because it’s a job. Most people here are of a similar mind. And I do think that this ethos rubs off on people in the company who don’t necessarily start off that way.

WW: You’re doing some pretty amazing working in the Berkshires, but let’s look with a wider lens. What do you see as the greatest advancements for wellness in the U.S.?

JI: Research into stem cells has huge potential. Other countries are so much further ahead than we are, but I hope that people will see the see the sense of it.

I am not a person who takes medications, but I do certainly understand that for many people it’s necessary. So I think that ‘profiling’ drugs is on the right the track, so it’s ‘not one size fits’ all.  I have a friend with cancer who is just going through this kind of treatment and it’s been incredibly effective.

Since I’ve been in this country the growing fitness trend has been a good one. That can be overdone, too. It has to be crafted in a careful way.

I see much more awareness of organic food and eating locally. In my area organic farms surround us. I’m on the board of Berkshire Grown, an organization that helps and encourages small farmers.  I host a farmers’ market every week during the summer. I think that people are much more aware now of eating locally because restaurants emphasize it.

I may be living in a bubble and that might not be true in Peoria, but from my perspective, that’s been huge. I can think of five restaurants that do farm to table right around me. In a small town that’s a lot.

WW: On the other side of the coin, then, what do you see as the most pressing wellness issues in the U.S.?

JI: The first thing that comes to mind is obesity. I always relate it to the high fructose corn syrup which has been so incredibly damaging to America’s health. If I could eliminate one thing (that’s hard to say, because I think that fluoride in our water is a really pressing issue), I would take high fructose corn syrup out of all of our food. Not that sugar is great either, but corn syrup is so damaging.

The GMO issue is huge. Particularly the conflict over whether we should know if GMO’s are in our food or not. To me it’s a no-brainer: Why shouldn’t we know what we are buying? Particularly because we are all told that it is perfectly safe. Well if it is perfectly safe, then what is the harm of putting it on the label?

Another thing that comes to mind is stress. Everyone is so wired and “in touch” all of the time. We can’t have a second away from our cell phones, or televisions or whatever it is that we watch. I think that affects us at different levels; from bodily health, to our mental health, to our community health. The way we deal with each other is dramatically affected in a number of negative ways by all of these electronics.

WW: You have such a broad understanding of our world and its problems, and you’re clearly doing a lot to change things for the better within your company and community. On a larger scale, how do you think change happens in the world? Can one person really make a difference in creating a better, healthier, more-well world? 

JI: I do believe that one person can make a difference. It’s one person at a time. My team here includes 180 people, and I got an email the other day from someone saying, “My family is healthier because of the information you send us.” So, you start by hoping that it can be one person, then two, then three, then four and so on. It’s has to start somewhere!

It can get frustrating and depressing, but what is the choice? Of course we are all inspired to take care of ourselves, but when you are in this wellness mindset, it’s not something that you want to keep to yourself–you want to share it with others. And some people will be receptive and some aren’t.  One of my dearest friends is not receptive! He just wants to do what he does with his diet and with his exercise.  It doesn’t matter how hard I try. (I’ve been trying for 40 years!) He’s still alive and kicking so maybe he’s got some things figured out…

I just think that those of us who can see the opportunities for positive change need to keep doing what we’re doing and trying to spread the word. For instance, last year I was very grateful that we could host a farmers’ market and make it into a place that people really love to come to. Throughout the season more and more people came and were exposed to good food. This year we’ll do the same thing. Little bit by little bit, some things work and some things don’t. You just have to keep trying.

No matter how well meaning we are, nobody wants to be inconvenienced. Al Gore’s “An Inconvenient Truth” was so well titled.  It doesn’t matter how much we want change, if it is inconvenient, then we often won’t want to do it. It’s inconvenient to recycle. It’s inconvenient to cook dinner rather than buying Kentucky Fried Chicken.  Human beings just will not be inconvenienced.

[We have to] understand our aversion to inconvenience. [We have to] accept that we might need to experience it to make changes for a greater good. Otherwise there will be no changes. I believe that we all need to do some deeply personal work to try to understand within ourselves why we might be averse to change. Only then will we be able to tackle issues together.

Click Here for more on Wellness Warrior                                  Click Here for more on jane iredale

See the original article at here

Damon Cory-Watson

Damon Cory-Watson

Chief Correspondent, Activist and Writer at Wellness Warrior

Chief Correspondent Damon Cory-Watson is committed to reporting sustainable, healthier ways of living that develop and benefit global wellness programs, natural ecosystems and human welfare. He is particularly expert in the intersection of agricultural, human health and the environment. He also reports on a wide variety of breaking news in the wellness world, from scientific breakthroughs to human interests, and specializes in interviews with leading-edge scientists, holistic health pioneers, and wellness activists.

Juicy Summer Sips

It’s no secret that eating natural and organic will assist with keeping your skin healthy and vibrant. That said, drinking nature’s gems will also do the same and actually get you quicker results because your body absorbs liquids more rapidly. Here are a few juicy summer sips we love that will really kick your vibrant glow up a notch and are dee-lish going down!

At Home | When you have the time, juicing can be a ritual the whole family can get in on. Shop and chop together and make it a weekend wellness tradition. Here’s a summer-time sipper even the kiddos will love!

Radiance Refresher | Get that glow going with a blend of mother nature’s goodness everyone will love!

What you will need…

  • 4 cucumbers (peeled)
  • 14 sprigs of fresh basil
  • 4 mint leaves
  • 2 small grapefruits (juiced)
  • 2 cups of cold water and ice
  • 2 tablespoons of Blue Agave
  • 1 cantaloupe (cubed)
  • 1 blender & 4 glasses

Blend. Pour. Drink.

Makes approximately 4 servings.

On-The-Go | No juicer? No problem! Convenience is key here. Even when you’re out and about you can still drink healthy. Below is a list of some of our favorite juiciest sips that most quality stores have to offer.

Suja – Get it online or at a health store near you!
Evolution Fresh – Get it at major chains like Starbucks.
Bolthouse Farms – Get it at Costco and Ralphs.
Blue Print – Get it online.

Take Me Out | Local juice shops are popping up on every corner so when you are running low on time, why not stop in for a fresh juice on-the-go!


Heather Linberg

Heather Linberg

Epicuren’s Skincare Specialist

Heather is a lover of all things health, wellness, and beauty! A leading industry expert, she has been sharing her passion for creative health and beauty solutions for over 10 years. Her extensive knowledge of wellness and skincare has made her an invaluable resource to an impressive list of beauty editors, celebrity makeup artists, and red carpet A-listers! You can contact her at

To offer Epicuren Discovery® in your spa, contact |

Blythin Leggett, LMT Receives the 2016 Performance Health FSMTA Humanitarian Award

Akron, Ohio – July 12, 2016 – Blythin Leggett, LMT was presented the Performance Health FSMTA Humanitarian Award at this year’s Florida State Massage Therapy Association’s Convention and Trade Show. Performance Health, manufacturer and marketer of Bon Vital&#39; ® , Biofreeze ® , Prossage ® , TheraBand ™ , Cramer ® and Thera°Pearl ® health and wellness products, honors individuals annually in the massage therapy industry for their efforts in improving the welfare of their clients and demonstrating selfless devotion to others. This is the fourteenth year Performance Health and the FSMTA have presented this award.

“We are once again grateful for the opportunity to partner with the FSMTA to honor someone who quietly gives back so much to others,” stated Marshall Dahneke, President, Performance Health. “I love the heart of this profession and of its practitioners, and selecting just one person to honor among so many worthy choices is never easy. However, Blythin is another ‘poster child’ of generosity through her work with our military veterans.

“Blythin cares for and supports the needs of veterans by donating her time and expertise at MacDill Air Force Base in Tampa, FL and Quantico, VA. She also provides monthly volunteer support for an award-winning warrior-athlete who is paraplegic as a result of his sacrifice for us, and who is now a world-class jet ski competitor. She supports him and his team as well as other competing warrior-athletes, encouraging and enabling them to compete at their best. It is truly an honor to present Blythin with the 2016 Performance Health FSMTA Humanitarian Award,” concluded Mr. Dahneke.

Blythin Leggett is a life-long learner with a long list of degrees and certifications ranging from museum art education to personal training. She is a Licensed Massage Therapist in Florida, a member of the FSMTA and has served on the FSMTA Sports Team since 2009.

In addition to honoring Ms. Leggett at the FSMTA convention, Performance Health will donate $1,000 to Special Operations Bionic Warriors.

“I am surprised, honored, humbled and absolutely full of gratitude to be the recipient of the 2016 Performance Health/FSMTA Humanitarian award. I am so fortunate to love my work as much as the people I serve,” Ms. Leggett said. “Although these special operations athletes are physically and emotionally reminded of their sacrifice 24/7, they regain awareness of their self-worth through building supportive relationships and are empowered by their challenge. I believe the Special Operations Bionic Warriors organization provides the strongest correlation with my mission, and I am pleased to have my award appropriated to them.”

“Blythin Leggett, LMT serves as an outstanding role model for the massage therapy profession and the FSMTA. In her service to veterans and others she demonstrates compassion, commitment and professionalism,” added Leiah J. Carr, President, Florida State Massage Therapy Association. “Her advanced massage therapy training benefits all those she serves, truly improving the quality of their lives. The presentation of the 2016 Performance Health FSMTA Humanitarian Award to Blythin Leggett,  LMT is well deserved. Blythin truly demonstrates the qualities of an outstanding humanitarian who changes lives on a daily basis.”

Photo caption: left to right – Jane Hyde Kordish, LMT (2015 award recipient); Lynda Solien-Wolfe, Vice President, Massage &amp; Spa, Performance Health; Blythin Leggett, LMT; Leiah J. Carr, LMT, President, FSMTA Photo courtesy Action Jackson &amp; FSMTA

About Special Operations Bionic Warriors Inc

Special Operations Bionic Warriors, Inc. is a national nonprofit organization that enhances the quality of life, through sport, for U.S. Special Operations soldiers who are adversely affected by wounds, injuries or illness. The mission of Special Operations Bionic Warriors, Inc. is to ensure wounded, injured or ill U.S. Special Operations athletes receive state of the art adaptive sports equipment, world class coaching and access to cutting edge adaptive sports science that will ensure achievement of their athletic goals. Special Operations Bionic Warriors Inc. is a 501 (c)(3) non-profit organization founded in 2012.

About Florida State Massage Therapy Association

The Florida State Massage Therapy Association (FSMTA), the oldest professional massage therapy association in the country, is the only association that works exclusively for massage therapists in Florida. Since its beginning, the FSMTA has been involved in the legislative process concerning the massage therapy profession. The FSMTA’s mission “To unify the massage therapy profession while creating, representing and promoting standards of excellence in health care” validates the FSMTA’s promise to serve and protect the massage therapist in Florida.

About Performance Health

Headquartered in Akron, Ohio, Performance Health is a global health, wellness and self-care company. The Performance Health brands include Biofreeze®, TheraBand®, Cramer®, Bon Vital&#39;®, Perform®, and Thera°Pearl®, featuring a complementary product offering helping healthcare practitioners, patients and consumers relieve pain, accelerate recovery, grow stronger, improve performance and enhance quality of life for nearly 100 years. In addition to market-leading products, Performance Health supports healthcare practitioners through education initiatives, such as their massage therapy school program.

Visit to learn more.

Governor Raimondo signs law regulating ‘body works’ spas –

The new law does not affect massage therapists, and it requires body works license applicants to submit to the same criminal background checks as licensed massage therapists.

A new law signed by Governor Raimondo allows cities and towns to regulate unlicensed massage parlors and “body works” spas, in an effort to crackdown on brothels masquerading as legitimate businesses.
The law was prompted by problems in Pawtucket, now the hub in Rhode Island for massage parlors. When the city passed an ordinance in December to license “body works” spas, two massage parlors took the city to Superior Court, where a judge found that the ordinance needed enabling legislation from the state.
Harmony Spa and Far East Accupressure remained open, along with Pleasant Massage Therapy, and all three continue to advertise on sex websites, where customer forums discuss the various physical attributes of the women and the sexual acts provided.

click here for full article

Medical spa industry is expected to grow in 2016 –  It’s a fast-paced world and people want to get in, get pretty, and get out, said Kelly Keys, R.N. She is part owner of Allure Medical Spa, which opened a year ago.

If you’ve noticed more medical spas in the Ozarks, you’re not alone. The industry has experienced explosive growth nationwide. In 2013, it was a $1.9 billionindustry, according to a study by Marketdata Enterprises, Inc.

It was projected to grow 18 percent each year, and sales are expected to hit $3.6 billion in 2016.

Southwest Missouri is no exception. Consumers have an increasing number of medical spas to choose from where they can get a chemical peel, tattoo removal, micropigmentation (permanent make-up), or varicose vein treatment, among other treatments.

click here for the full article

12 Top Hotel Spas in Northeast USA –

Let there be peace on earth, and let it begin with your own peace of mind.

If there was ever a time for Taking the Cure – it’s now. With humankind seemingly spinning out of control, isn’t it tempting just to wrap yourself in a terrycloth robe and pretend the world is one, if only for a few days? The following Destination Spas and Hotels with On-Site Spas, offering a selection of treatments, professional staff, and a cozy room at the end of the day, are the best of the best in the Northeast USA.

For more information about each hotel, and what to do once there, consult the Northeast Getaway experts at

1. Lodge at Woodloch, Hawley PA: A perennial crowd favorite, and the only true Destination Spa Hotel on this list, the acclaimed Lodge at Woodloch redefines what is typically a restrictive Spa Experience and makes it their opulent own. You can take advantage of each and every hard-core workout class, yes. But you can also walk meditatively around the newly paved outdoor Labyrinth, sooth your bones in a Restorative Yoga Class, or do nothing but sit by the fire in the stately Library and read. Your choice. Alcohol is permitted (though wine and drinks are not included in the “all inclusive” price), and the excellent foodie-approved cuisine is far, far from rabbit food. Though spa treatments cost extra, you’ll want to book at least one (or really, more) treatments during your stay. Start with a swim in the indoor pool, or a quick shvitz in the steam or dry sauna, before succumbing to the pleasures of the 80-minute exfoliating and moisturizing Mud and Suds Body Treatment that incorporates Dogfish Head hops and barley. Yes, you will smell like a brewski when you hop off the table, and that’s a good thing. Even better, instead of a glass of water, your massage therapist awaits outside your treatment room bearing a cold glass of Dogfish Head IPA. No wonder this massage is popular with dudes.

click here for the full article

Customer Experience…The Competitive Advantage

There’s an old saying in marketing, “Happy customers tell three friends. Unhappy customers tell ten.” These days, with the ease of sharing on social media, those numbers are probably an understatement.

The fact is the customer experience is arguably the most critical element of a brand’s success. According to a McKinsey study, 70% of buying experiences are based on how the customer feels they are being treated. A staggering 89% of consumers say they have stopped doing business with a brand after experiencing poor customer service.

For a good customer experience, studies have also shown that consumers will pay between 55% and 86% more and yet, according to Forbes, only 1% of customers feel that vendors consistently meet their expectations.

Dual channel direct marketers (catalog and web retailers) have a particular challenge when it comes to providing a consistently positive experience that generates sales and builds loyalty. Competition is fierce and customer touch points are limited.

We’ve found that creating great customer experiences for catalog and web shoppers requires a canny mix of insight, products and strategic discipline. There are many things that brands can do to provide great customer experiences, but the most successful brands tend to have these things in common:

  • They know their customers. Consumer tastes and trends change with amazing speed these days. Smart marketers understand this and evolve with their core customers.
  • They establish and clearly articulate an authentic Brand Position, Promise and Personality that resonates with their customers. Product features and benefits are important, but customers overwhelmingly prefer to buy from a brand they know and like and who treats them well.
  • They make sure that every brand interaction authentically and consistently reflects their Brand Promise and Brand Personality. Every employee must know and understand what the Brand Promise and Personality are and more importantly, how they can represent them at every customer touch point.
  • They resolve any and all problems quickly. Invariably customer problems will happen. Smart marketers recognize that a problem is an opportunity to win over an unhappy customer. Quick resolution done well can actually create long-term customer loyalty.
  • They follow up after the sale. They ask for feedback. They find out what customers liked or disliked and what they could do better. And they implement what they’ve learned going forward. With today’s database capabilities, it’s a missed opportunity not to do this.
  • They benchmark and track customer experience scores. Even a small improvement in a company’s customer experience score year-to-year can translate into significant dollars at the bottom line. Smart marketers include this metric in their marketing plans.

If your brand doesn’t seem to be performing as well as it has in the past, it may be time for a tune-up. A good place to start would be a customer experience audit. A happy customer is a good customer and a great brand ambassador.

Chris Hayes | J. Schmid

Chris Hayes | J. Schmid

EVP of Brand Strategy

Need help improving your brand’s performance? Email me at or call 913-236-2415.

Performance Health Announces Biofreeze® Professional Topical Analgesic

AKRON, OH – July 6, 2016 – Celebrating 25 years in the marketplace, Performance Health, the owner of the Biofreeze topical analgesic brand, is pleased to announce the launch of Biofreeze® Professional.  Biofreeze Professional is based on the original Biofreeze formula and has optimized key ingredients based on scientific research to provide a longer-lasting experience. It also has a smoother application with fast absorption for relief from backaches, arthritis, sore muscles and joints, sprains, strains and bruises.

“On this silver anniversary, we are proud to commemorate the success of Biofreeze in the healthcare marketplace—it is the #1 clinically used and recommended topical analgesic among chiropractors, physical therapists, athletic trainers, massage therapists and podiatrists. Biofreeze has helped millions of people reduce pain and manage discomfort,” stated Paul Timko, Vice President, US Clinical, Performance Health. “We worked really hard to keep everything patients love about Biofreeze and make it last longer. Biofreeze Professional builds upon our success with an enhanced formula and increased brand support. And with the launch of our new Professional Finder website and associated national consumer advertising, we will connect professionals with potential new patients who are seeking pain relief and other health and wellness-related outcomes. This further elevates our value to the practitioner and the practitioners’ value to their patients and clients.”

Biofreeze Professional is a safe and effective alternative to other pain relievers because it is non-systemic, non-narcotic, contains no NSAIDs (non-steroidal anti-inflammatory drugs), salicylates or addictive substances.

Key Features of Biofreeze Professional:

• Lasts longer*

• Smoother consistency*

• Easier to apply*

• Penetrates quickly

• Features a proprietary herbal blend

*gel and roll-on formulas – as compared to regular Biofreeze.

• Free of parabens and propylene glycol

• Available in colorless (dye-free) options

• Not tested on animals

• Made in the USA

About Performance Health

Headquartered in Akron, Ohio, Performance Health is a global health, wellness and self-care company. The Performance Health brands include Biofreeze®, TheraBand®, Cramer®, Bon Vital’®, Perform®, and Thera°Pearl®, featuring a complementary product offering helping healthcare practitioners, patients and consumers relieve pain, accelerate recovery, grow stronger, improve performance and enhance quality of life for nearly 100 years.

Coconut Spa Soap by Pure Fiji

pure fiji coconut spa soap

A gentle, long-lasting creamy soap hand made from fresh coconut milk and a nourishing blend of dilo, macadamia and sikeci nut extracts. Generous amounts of pure coconut oil and natural glycerin produce a luxurious, rich lather and is an especially mild cleanser for the entire body. Feel clean, invigorated and refreshed.


Generous amounts of virgin coconut oil and natural glycerin produce a luxurious, rich lather and is an especially mild cleanser for the entire body. Feel clean, invigorated and refreshed.


Cold pressed virgin coconut oil and dilo, macadamia and sikeci nut extracts, coconut milk and natural glycerine.


Use daily in bath or shower.

  • Keep plenty on hand for last minute gifts!
  • Cleans your makeup brushes
  • Lathers in salt water
  • Gentle enough to use on clothes

From Pure Fiji

click here for more

Leave Marketing To The Professionals (Part 2)

(This is the second of a three part series from our Head of Product, Stephen Wiggins, about the struggles of beauty business marketing)


In my last post, I spoke about my online marketing conundrum and the importance of branding. When our company began marketing online, we spoke to marketing experts who said we needed a clear and cohesive message to gain any traction.  So I thought ‘well that’s easy, we sell software so my message is that ProSolutions sells software.’  Looking back, all I can do is shake my head. How naïve!

Running with the idea that we were only selling software, I figured all we needed to do was make sure that if people type “professional salon software” into Google, they would find us.  So our sales team made social media pages and listed our business on various websites throughout the years to help our SEO (search engine optimization). Sure enough, when I took over as lead marketer, I discovered that we could be found on various Google searches not once, not twice, but numerous times pointing to all different websites and social media pages.  Some of these pages and listings had old logos, or forgotten slogans, or ancient imagery… some even had old ownership information!  Further research revealed a lot of dead website links and customer messages that had never been responded to.

I didn’t even know most of these pages and listings even existed, most were forgotten about shortly after they were made and never updated.  This left a complex maze that potential clients would need to navigate to find our ‘real’ website or social media page with accurate information.  These days, the majority of people do their web searches on their phone.  If your online presence isn’t succinct and cohesive, you almost certainly have lost out on a potential customer.

Now I had a daunting task of correcting information, updating online listings and deleting social media pages so I could present our business a manner that was consistent and “on-brand.”  Of course, even if done correctly, this wouldn’t totally solve our online problem because people aren’t interested in a company that is just ‘selling software.’   That type of branding won’t even get someone to see a demonstration! We had to sell our vision.

Of course we aren’t just ‘selling software.’  We are selling ProSolutions, a company with a 15 year average clientele when the national average for small businesses is only 3 years.  We are selling decades of beauty and wellness business experience. We are selling a business partnership that drives revenue, reduces workload and create stability for salons and spas.  We are selling a professional brand built by industry experts and customers, not an equity backed ‘app’ with emojis that prioritizes style over substance.

This was our rebrand: an honest representation of our company to potential customers, clear and cohesive online. In my next and last post, I will discuss how we solved the site listing and social media page quagmire, and completed our online rebrand.


Stephen Wiggins

Stephen Wiggins

Head of Product at ProSolutions Software

About the Author

Stephen is Head of Product at ProSolutions Software. With over 15 years experience working directly with salon and spa owners, Stephen is an expert in the business of beauty and wellness.

ProSolutions Software


“Senior Moments” to Premiere in November on PBS Stations Nationwide.

JUNE 2016 – Boynton Beach, Fla. – In her quest to “healthify” the nation, Debra K believes the spa industry plays a vital role in this journey and has valuable stories that need to be told. What better place to begin than where the spa industry started? Debra will join Deborah Szekely at the destination spa she founded with her late husband, Rancho La Puerta, for a shoot that will exclusively be seen on the new show, “Senior Moments.”

The show will air this fall on PBS stations nationwide and is being presented by Kentucky Educational Television (KET). “Senior Moments’” healthy-aging focus is timely as baby boomers continue to hit 65. The older population in 2030 is projected to be twice as large as their counterparts in 2000, growing from 35 million to 72 million and representing nearly 20 percent of the total U.S. population*.

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Debra K

“We have to do something right now to empower and educate our older population to keep them healthy and in their homes for as long as possible,” says Host and Executive Producer Debra K. “’Senior Moments’ will help older adults and their caretakers set a path toward wellness and stop the crisis we are heading toward as our older population pressures our healthcare system.”

Since 2013 when Debra K launched her first show “The Journey into Wellbeing,” she has held the desire to share engaging, educational and inspiring content. “When I began thinking about segments for ‘Senior Moments,’ the story of 94-year-old Deborah Szekely immediately came to mind. I have always held the desire to share her story with a larger audience,” adds Debra K.

The “Senior Moments” crew will also travel to Tennessee and Kentucky.


click here for the full article

Primal Elements releases new catalog

Here is our Fall/Winter 2016 catalog for you to review. In our catalog we have a new candle collection called Modern Rustic and we have expanded our personal care line with Effervescent Bubbling Bath Salts.  We have also added to our signature soap line, the fish in a bag designs and spa collection.   Please make sure to take a look at our floor shipper displays as well to make a convenient home for Primal Elements soaps.

In addition, we are proud to announce the City of Huntington Beach, California has designated Primal Elements a Certified Sustainable Business.  This is something that as a company and family we take great We are grateful for your business and are poised to make this season great for you.

Click here to view the catalog

Mala + Mantra Launches Yoga Mala on International Day of Yoga

Leading Jewelry and Accessories Line for Spas & Resorts Introduces Affordable, Unisex Bracelet and Necklace Line Featuring Sustainable Woods and Gemstones

Carlsbad, Calif. (June 21, 2016)—Judith Compton, founder and creator of sustainable jewelry and accessories line Mala + Mantra, is pleased to announce the launch of The Yoga Mala Collection on International Day of Yoga. Designed to be worn by both men and women, Yoga Mala is an affordable line created with semi-precious gemstones and sustainably sourced woods from the Philippines, where our products are all hand-crafted by our fair trade cooperative of women artisans. The new collection supports a yoga practice or spa experience by imparting messages of mindfulness.

“I purposely designed my business with the intention to spread the messages behind the mala meditation beads. Our new Yoga Mala Collection allows Mala + Mantra to move beyond luxury spas and resorts to yoga studios, wellness centers and lifestyle boutiques. It is also ideal for resorts wanting a lower price point for promotions, giveaways and spa amenities” said Compton. It is especially meaningful to announce the global launch of The Yoga Mala Collection on International Day of Yoga 2016.

In 2014, an International Day for Yoga was declared by the United Nations General Assembly (UNGA) to celebrate the 5,000-year-old physical, mental and spiritual practice. Hon’ble Indian Prime Minister, Mr. Narendra Modi addressed the Assembly:

“Yoga is an invaluable gift of India’s ancient tradition. It embodies unity of mind and body; thought and action; restraint and fulfillment; harmony between man and nature; a holistic approach to health and well-being.”

The pursuit of mindfulness and wellness are fundamental to Mala and Mantra’s core values. All Mala + Mantra mala beads come with a written mantra based on the holistic properties and energies of each gemstone and material. The mantras are a suggestion for meditation, if one should choose to use the beads in practice.

“We started this business in an effort to create a meaningful brand whose products would resonate with conscious consumers and, through our products, help to spread the powerful message of mindfulness,” said Compton. “We source the highest quality sustainable raw materials, consciously produced with fair labor. This includes paying fair wages and providing a safe, supportive working environment.”

Integrating Yoga Mala into a yoga or meditation practice enhances the overall wellness experience. Mala beads are ideal to compliment one’s individual practice. The beads symbolize the mantra Namaste, which translates to “The divine light in me honors the divine light in you.’ Mala beads and other conscious jewelry are grounding, keeping the yogi or yogini focused on the present moment and looking within.

“Red Mountain’s yoga and meditation instructors feel great about recommending Yoga Mala so guests are able to continue their journey of wellness at home. The gender neutral bracelets and the variations of wood tones appeal to different personal tastes. We have a hard time keeping the pieces in stock. The line has been so successful in Sagestone Spa, it is now sold in multiple places across our property,” said Marci Howard-May, Director of Spa & Wellness at Sagestone Spa at Red Mountain Resort. “The Mala + Mantra pieces are so well crafted, and have the most amazing energy to them. The wellness message perfectly matches our message at the resort.”

About Mala + Mantra

Mala + Mantra is a wellness lifestyle brand that consciously creates high-quality, fashionable jewelry and accessories. Sourcing semi-precious gemstones and sustainable local woods, Mala + Mantra products are hand-crafted by our fair trade women’s cooperative in the Philippines. Mala + Mantra is featured in luxury resorts worldwide, including Enchantment Resorts, Fairmont, Four Seasons, Montage, One & Only, Rosewood, St. Regis, The Ritz Carlton and Waldorf Astoria.

The new affordable-priced Yoga Mala Collection, designed for men and women, is ideal for yoga studios and wellness centers and to complement a yoga or meditation practice.

General Contact:

Judith Compton, founder + creator


Media Contact:

Nancy Griffin, principal


Being Seen! Epicuren featured in American Spa

We love seeing our Sponsors in the media!

See below new Epicuren media & editor quote featuring Retinol Anti-Wrinkle Complex.

American Spa | June 2016 | Skin Deep

Retinol Anti-Wrinkle Complex

“This resurfacing treatment contains a blend of glycolic acid and retinol to reduce clogged pores and pigmentation and minimize the appearance of fine lines.” – Darby Radcliff, Associate Editor

American Spa June 2016 Epicuren

check out more from Epicuren here!

Have a look at what’s going on at American Spa here!

Houston’s Hottest New Hangover Cure Comes in a Bag—an IV Bag

“READY TO GET DRIPPED?” It was more of a rhetorical question, as the impressively muscled man was already leading us into the ante- room at ThrIVe Drip Spa. Within seconds, a cheerful nurse had hooked our arm up, quickly and painlessly, to a highlighter-yellow IV bag full of—well, what exactly, we weren’t sure.

The spa, open since early April near I-10 and Chimney Rock, is Houston’s first center for intravenous vitamin therapy (IVT), a new- to-Houston health trend. The facility treats up to 12 patients at a time, pumping spa-goers’ systems with a “multivitamin-in-a-bag” in eight different 1,000-milliliter mixtures, which promise everything from hydration and detox- ing to boosted libidos and slimmer waists.

Although it features marble accents, chan- deliers and chilled coconut water, the place— founded by orthopedic surgeon Eugene Lou and his brother, plastic surgeon Derek Lou, who serves as the spa’s medical director—feels more like a doctor’s office than anything else.

click here for the full article

Minister says UK government ‘fully backs’ microbeads ban

The Guardian – Environment minister George Eustice tells MPs’ committee that the government supports a ban on polluting plastic microbeads in cosmetics.

The UK government now fully backs a legal ban on polluting plastic microbeads in cosmetics and toiletries, environment minister George Eustice said on Tuesday.

A ban across the EU could be passed as early as 2017, he said, to stop the tiny particles entering the seas and harming wildlife.

Eustice argued in favour of a voluntary phase-out by the industry as recently as March, but said the issue had moved on after the US introduced a ban.

“We now support a ban on microbeads in cosmetics and are working with other EU countries to get it on the agenda at a European level,” Eustice told MPs on the environment audit committee. “I think it is right to push ahead with a ban.”

Eustice wants the UK to leave the EU in the forthcoming referendum but said he was representing the government in front of the committee and praised the benefits of EU action: “It is better to progress this at an EU level and get others to do the same.”

Microbeads are widely used in toiletries and cosmetics but thousands of tonnes wash into the sea every year, where they harm wildlife and can ultimately be eaten by people. A petition signed by more than 300,000 people asking for a ban was delivered to David Cameron last week.

click here for entire article

Registration is open for the Summit for Club Sports and Spa/Fitness Management

Held in conjunction with the FL-CMAA, the National Conference is going to be packed with excellent education that will inspire, energize, and lead you to explore the latest happenings in the industry.

The conference agenda includes the Annual Vendor Showcase, social events and workshops.  This will be a great time to enjoy Palm Beach with your family and friends!

Se their ad below:

Club Summit

Discover a vegetal peeling…

Keratolyse Vegetal Peeling

Smoothen dehydrated fine lines and instantly reveal a bright complexion this summer with only 1 professional treatment of Keratolyse Vegetal Peeling. Formulated with Birch Extracts

Nelly De Vuyst® is a premium skin care brand with a longstanding reputation as one of the most effective, safe and carefully manufactured skincare products available. Over the years, through continued dedication to research and development, Nelly De Vuyst® has become the standard in premium skincare. Nelly De Vuyst® products are designed to be the most effective, anti-aging and corrective skincare products on the market.

click here for more


Dazzle Dry great spa product

This convenient package consists of Nail Prep 1oz, Dazzle Dry Base Coat .5oz  and Dazzle Dry Top Coat .5oz.  Instructions are photographically presented in the brochure enclosed in each box.  Ingredients and warnings for the components are printed on the box and can also be found under the respective components on the Dazzle Dry site.

Vegan and consisting of Nail Prep, Base Coat, Lacquers and Top Coat, Dazzle Dry™ is the only lacquer free of Nitrocellulose, Toluene, Formaldehyde and Camphor on the market today. Fortified with proVitamin B5 and Calcium, Dazzle Dry™ actually strengthens the natural nail, as it offers exceptional non-yellowing performance and wear. Dazzle Dry™ dries rock-hard in 5 minutes without UV light, wears like gel and removes like polish. As Dazzle Dry™ continues to grow its fashion range of colors and effects it has further catapulted Vivian into the worlds of fashion, beauty and social media.

From Dazzle Dry

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Are you being searched for? How is your online ranking?

It is no secret that if you have a spa, salon, medical spa, wellness facility…really any business, you MUST be online!

Having a business website is a great start, but don’t stop there.  There are a lot of great resources available for making sure your SEO (search engine optimization) and online rankings are benefiting your business.  (Sometimes it is easier leaving much of this stuff to the pros, but some of this you can easily handle yourself…especially listing your business locally.)  We live in a time that it is best to be aware of your online ranking, and paying attention to your local listing is a great place to start.

You are local…are you being seen?

Don’t just rely on the most popular site or search engine to list your business.  Here are a few of the most popular sites and services:

Alright!  Since Google seems to be everyone’s favorite, start there.  Google has some basic guidelines that they like followed, and in doing so, you’ll make them happier (and the technology will “see” you better) and that will help your rankings.  Here is a breakdown of their guidelines to follow.

So, take a little time and search yourself online.  How is your online ranking?  Try different search engines.  And slowly work your way through the list and add your business.  Potentially, you should get an increase in how you rank online.

A quick chat with Diane Waltersdorf at Questex about IECSC and the upcoming Las Vegas show!

There are three shows during the year that the DSA is always sure to attend.  Those being the IECSC shows held in Florida, New York, and Las Vegas.

We were lucky enough to catch up with our friend Diane Waltersdorf, Conference Director at Questex Media Group, and ask her a few things about IECSC and the upcoming show in Las Vegas.


Get to know IECSC…

  1. No one pulls tougher an educational event with the caliber of speakers quite like you do. Why do attendees gravitate to education at IECSC?  Thank you!  The conference program holds appeal across the many facets of the spa industry due to the fact that we provide something for everyone. First, you can choose content based on whether you prefer product focused instruction or non-commercial education. The former provides opportunities to delve into specific product lines and their preferred techniques.  The latter allows you to return to your place of business and implement what you’ve learned regardless of the product line you carry. Between those offerings you’ll find learning opportunities whether you are involved with a day spa, resort property, med spa or are a solo practitioner, with content for spa owners/managers/directors, estheticians, makeup artists, medical spa practitioners, and more!
  1. Can you tell us about some educational opportunities coming up at IECSC June 25-27 this year? As we celebrate our 25th anniversary in Las Vegas this year, we’ll present special sessions on both Saturday and Sunday.  To kick off the event, expert spa and medical spa consultant Bryan Durocher will offer a retrospective of the industry’s evolution over the last 25 years. On Sunday, Allan Share, President of the Day Spa Association, will moderate an interactive panel discussion that attendees can submit questions now via Twitter at #LVSpaShowExpertsPanel. For an in-depth learning experience, the Advanced Education Workshop track offers three-hour sessions spanning a variety of subjects. We have a comprehensive multi-hour medical spa procedural workshop focusing on office-based facial cosmetic surgery, a variety of three-hour CIDESCO workshops, as well as full tracks of spa business & wellness, makeup, medical spa tracks filled with business and procedural sessions, and so much more!
  1. Who is the general audience that comes to the education portion of IECSC? The diversity of the educational offerings attracts spa owners/managers/directors, estheticians, medical spa practitioners, makeup artists and massage therapists from day spas, resort spas, medical spas and solo practitioners.

Make sure to click here for more about IECSC and how to attend!

ISPA to Deliver Keynote at the Caribbean Spa Association Summit

CSPA announces educational line-up for this year’s 2016 Summit at ME, Cancun an all-inclusive resort, July 10th- 13th

Michael Tompkins, Chairman of the International Spa Association (ISPA), will kick-off the 2016 Caribbean Spa Association Summit with opening remarks. Following his remarks, Spa Operator and Retail Vendor business-to-business meetings will begin. Tompkins comments will focus on “What is in the Future for Spa Operations”. He will call on attendees to confront their fears and tackle innovative changes with grace.

With over 30 years in the wellness and spa industry, Tompkins has spent the last 6 years of his career traveling on behalf of the International Spa Association. He has brought awareness to the therapeutic benefits of Spa and supported industry members through development. “Tompkins has his finger on the spa pulse. The International Spa Association is the umbrella that supports our region, and I am thrilled to bring the larger spa outlook to the Caribbean.” said Stephanie Rest, CSPA Co-founder.

CSPA has a focus on Education and is adding it as a new addition to the Summit. Professional Development Sessions will include Tracie Wertz, newly appointed Vice President of Retail Sales for Universal, who will present on “Promoting Wellness through Retail”, and Ann Brown, Owner of Saltability, will speak on “How to Incorporate Natural Elements in Your Spa”. Attendees will take-away applicable information to implement into their businesses.

Spa participants of the second annual CSPA Summit comprise of the most prestigious properties throughout the Caribbean Nations and Mexico. Lilianna Grajales, CSPA Co-founder said, We are thrilled our member spas had a rewarding experience at our first Summit and want to return this year.Participants will include a blend of previous attendee Spa Operators, such as El Conquistador Puerto Rico and The Reefs Bermuda. New attendees to this year’s summit will be represented by islands throughout the region, including Peter Island Resort and Zemi Beach House Anguilla, along with a host of spas throughout the Mexican Caribbean region.

“We are grateful to our vendor partners who support the Caribbean,” said Alena Stavnjak, CSPA Co-founder “We have found that when a spa brand is placed in a prestigious location in the Caribbean, travelers return home to seek out their once in lifetime spa experiences, after having made an emotional connection with the brand on vacation.”

The second annual Caribbean Spa Association Summit will commence on Sunday July 10th with the new educational line-up and welcome reception. The Summit will also include a host of networking activities that allow for personal and lasting connections. The Caribbean has seen its sixth year of incremental growth.

“The Caribbean Hotel and Tourism Association shows an active pipeline of 49 hotels in various stages of development,” stated Matt Cooper, CMO of Caribbean Hotel and Tourism Association. The Caribbean Spa Association aims to support existing spas and new growth through collaboration, innovation, engagement and communication.


The Caribbean Spa Association, CSPA encompasses over 27 countries and is recognized as the bridge between Caribbean spas, educators, wellness professionals and product suppliers. CSPA is dedicated to connecting the Caribbean spa industry to the international community by providing invaluable research, marketing, educational and networking opportunities. For more information on Caribbean Spa Association visit


Saltability Names Eric Stephenson as New National Educator

LAKE OZARK, MISSOURI — Saltability, a spa industry vendor that provides quality Himalayan salt stone treatments and products for resort, day, medical and destination spas, recently announced the addition of Eric Stephenson as the company’s national educator. An innovative educator, licensed massage therapist and experienced spa industry veteran, Stephenson specializes in creating continuing education for massage schools, spas and professional organizations across the United States, Canada and the Caribbean.
“Between both of our passions for spa education and Eric’s newfound love for Himalayan salt stone massage, there is such a natural flow to Eric coming on board, and we are elated for him to serve as the national educator for Saltability,” said Ann Brown, Saltability founder. “We are excited to join forces with him to share the multi-therapeutic benefits of Himalayan salt stone massage and Saltability’s green and eco-friendly features with the spa industry.”

Stephenson will work to educate spa partners on Saltability treatments, developed by spa industry veteran Ann Brown, that offer a more environmentally friendly, healthier alternative to traditional stone massage.
“I fell in love with the salt stones immediately,” Stephenson says. “It’s a uniquely wonderful way to incorporate heat and the therapeutic benefits of the Himalayan salt. When applied optimally, in my personal opinion, it’s one of the finest spa experiences available. Our partnership focuses on ensuring practitioners deliver just that.”
Stephenson is a member of the International Spa Association Board of Directors and co-founder of imassage Inc., an education and consulting company dedicated to extending the careers of massage therapists and spa practitioners through customized programs focusing on preventing injury and workers’ compensation claims. He also acts as director of education for Elements Therapeutic Massage, one of the largest massage providers in the nation. A sought-after lecturer, his presentations have included the American Massage Therapy Convention, the International Spa Association Conference, the World Massage Conference and numerous national and international shows.

Saltability features 100 percent pure pink Himalayan salt mined from the Himalayan Mountains in Pakistan through socially, environmentally responsible manufacturing. For more information about their products and services, visit

Time is on your side, save time with your skincare!

Time-saving tricks to tweak your skincare routine for BIG results!  Save time with your skincare this summer!

1 – Be a mix master…

Cocktail a mild, foaming cleansing gel like Herbal Cleanser with Bulgarian Rose Otto, a fine blend of exquisite moisturizing oils designed to richly hydrate the skin. Mixing the two will thoroughly cleanse the skin while boosting and maintaining its optimum moisture levels providing a resilient, luminous glow!

2 – Two really is better than one…

Double down on your efforts with the 2-in-1 Extra Fine Citrus Herbal Scrub. This dual-use, aromatic cleansing scrub dissolves excess oil while polishing the skin with finely ground and polished apricot kernels and walnut shell granules for a smooth, radiant finish!

3 – The bare necessities…

By now we all know it’s a myth that sunscreen is only for having fun in the sun. In a pinch, skip your moisturizer and allow your favorite sunscreen like X-Treme Cream Propolis Sunscreen SPF 45 + or Zinc Oxide Perfecting Sunscreen SPF 27 to fill in for the day.

4 – Plain & supple…

Hydrate your skin two ways for a simple supple boost! Just adjust your daily routine to include ample water to hydrate from the inside out and use the Moisture Surge Hyaluronic Acid Gel to hydrate from the outside in.

Repurpose the moments you saved and keep them for yourself…even if it’s to listen to your favorite song, read a chapter in a book or take a quick power nap… it’s your time, so take it!

epicuren products to help save time with your skincare

click here for more from Epicuren Discovery

Being Seen! jane iredale all over the place!

Harper’s Bazaar is currently featuring jane iredale Basic Black Eye Pencil in the June/July issue! It is featured in an article titled, “GAME ON: Go for the Win in a Spirited Mix of Black and Yellow.” The trend article highlights the best ways to achieve this coveted runway look and shares a beautiful swatch of the product.

jane iredale So-Bronze is featured in the June issue of Southern Living in an article titled, “My Mom, The Beauty Icon.” The article spotlights a local Louisiana mother and her beauty secrets, as told by her daughter. The piece includes a gorgeous product shot of So-Bronze and quotes her daughter stating: “Despite many years of sunbathing, Mom’s makeup always looks smooth. She prefers jane iredale products, which don’t settle into fine lines.”

Allure is currently featuring the new jane iredale White Tea PureGloss in the June issue! The gloss is featured as a Beauty Note in an article titled, “Body and Sol,” a summer fashion trends highlight surrounding the best looks for summer.

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click here for more from jane iredale

Performance Health Announces 2016 AFMTE, Biofreeze and Bon Vital’ Educators of the Year Award Winners

AKRON, OH – June 3, 2016 – Performance Health is pleased to announce the winners of the 2016 AFMTE, Biofreeze and Bon Vital’ Educators of the Year Award. Julie Goodwin BA, LMT, is the recipient in the teacher category and Dale Alexander Ph.D, M.A., BSEd., LMT, is the recipient in the continuing education category.

Performance Health, manufacturer and marketer of Biofreeze ® and Bon Vital&#39; ® , is honored to annually partner with the Alliance for Massage Therapy Education (AFMTE) to recognize excellence in massage and bodywork education. The award serves to foster a culture that supports raising the standards of excellence in massage and bodywork education. The recipients are chosen based on their experience, teacher training , and how well they meet the AFMTE Core Competency Standards published in 2013.

Julie Goodwin, BA, LMT, is a graduate of Kent State University and the Desert Institute of the Healing Arts. She operated a private massage practice for nearly thirty years. Her teaching career spans more than twenty years, in academic and technique classes; she retired from Pima Community College in 2016. An Approved CE Provider, Julie is the author of Touch &amp; Movement: Palpation and Kinesiology for Massage Therapists and created the website TxPlanner: Mobile Pathology for Bodyworkers.

Dale G. Alexander, Ph.D, M.A., BSEd., LMT., has been teaching advanced studies in the Massage Therapy profession since 1986. Originally trained as a Biology teacher then as a psychotherapist, he has sought to discover the underlying elements of neuroanatomy and physiology that contribute to and perpetuate chronic somatic dysfunction. His advanced studies with Drs. John Upledger D.O., Jean Pierre Barral D.O., and Richard MacDonald D.O. and Movement, Energetic and Brain studies with Lansing Barrett Gresham laid a rich foundation. From this foundation, decades of clinical experience with clients have led him toward the discovery of common progressions associated with the aging process.

“Julie and Dale truly exemplify the principles on which this award was founded,” stated Lynda Solien-Wolfe, Vice President, Massage and Spa, Performance Health. “Their lifelong devotion to raise our profession’s educational bar is not only an inspiration to us all, it benefits us all.”

Attend the 2017 Educational Congress in Tucson to hear from these winners as they share the specific ways they demonstrate their commitment to excellence in education.

Team MTF – Running for Research Raises $45,832

The Massage Therapy Foundation (MTF) is pleased to announce that Team MTF – Running for Research raised a total of $45,832 on their journey to the 2016 Boston Marathon. The team members included: Nicole Bucar, Marcy Cook, and David Otto. This historic event took place on April 18 th , 2016.

Team MTF worked extremely hard to raise funds and create awareness for the Foundation over the past several months. Massage Therapy Foundation President, Jerrilyn Cambron LMT, DC, MPH, PhD, states, “We are extremely grateful for the dedication and energy that the team put forth this year. I also would like to thank John Hancock for giving the Foundation the opportunity to participate in their exclusive Non-Profit Marathon Program.”

Pictured: David Otto, Marcy Cook, and Nicole Bucar The Massage Therapy Foundation would also like to thank the American Massage Therapy Association (AMTA), Massage Warehouse, and Performance Health for taking part in this fundraising opportunity. The three organizations were corporate partners and made it possible for each runner to succeed in this world class event.

For over 30 years, John Hancock has been the principal sponsor of the Boston Marathon. Each year John Hancock donates hundreds of guaranteed entries to select nonprofits through the Non-Profit Marathon Program. Organizations utilize these entries to gather individual runners who pledge in to raise money in support of their mission.

About the Massage Therapy Foundation

The Massage Therapy Foundation is a 501(c) 3 public charity, with a mission to advance the knowledge and practice of massage by supporting scientific research, education, and community service. For more information on the Foundation, please visit

Nail salons ordered to pay $2M in unpaid wages, damages

ALBANY, N.Y. (AP) — New York authorities say they have ordered 143 nail salons to pay $2 million in unpaid wages and damages to 652 workers.

A state task force established a year ago said on May 9 that it has opened investigations into more than 450 businesses, completing 383 so far.

The state enacted reforms following a New York Times expose on underpaid nail salon employees, many of them immigrants. The changes include requiring salons to publicly post notices of workers’ rights to legal wages and a safe environment.

click here for the entire article at n