BEAUTY DÜSSELDORF, The leading international trade fair for cosmetics, foot, nail, wellness and spa, will return from March 9 – 11, 2018 at the fairgrounds in Düsseldorf, Germany. Some 1,500 exhibitors and brands will present a comprehensive market overview to over 55,000 international trade visitor. The ancillary practice-focused program will consist of 130 events with continuous education options.
Expert Program with Fresh Focuses
   There will be some new developments at BEAUTY 2018. “To keep the trade fair as highly attractive as it has been we will inject some new ideas, set new focuses and increasingly pick up on trends in the industry,” explained Michael Degen, Executive Director of Messe Düsseldorf.
   A special feature of BEAUTY is the excellent expert program. The spectrum of topics covered at the Trend Forum will be extended to include the field of Medical SkinCare. High-level expertise from medicine, science and practice will be shared in a compact and informative format and free of charge. “By integrating the medical skincare themes we are adding double value. Visitors have the opportunity to listen to first-class medical lectures while the expert program at BEAUTY will present a wealth of subjects that is unrivalled,” commented Michael Degen. The lectures can be attended without prior registration and admission is included in the trade fair ticket.
   At the Spa & Wellness Meeting Point experts will provide information on current trend themes. In addition, treatment methods, massage techniques and international treatments will be introduced and demonstrated.
   For the first time BEAUTY will place a special focus on digitalization and social media. At the new “BEAUTY WEB S@LON” in Hall 10, complimentary workshops will be offered covering topics such as the Internet, social media and online marketing. “We offer visitors various levels of training – from creating a website for beginners to targeted online advertising for advanced users, for example. With these high-quality workshops we provide real “development aid” for the sector,” remarked Michael Degen.
Premium Quality and Ambiance
   Key elements of the successful BEAUTY concept are its high-quality and stylish ambience as well as the extensive range of services and trade only policy. This gives industry professionals the ideal venue to network. The clear hall structure of BEAUTY provides easy orientation for the segments Cosmetics “exklusiv Order”, Cosmetics “direct” (C&C), Services, Furnishings and Accessories, Foot, Wellness and Spa as well as Nail and Accessories.
Awards and Championships
   At BEAUTY 2018, two of the most renowned industry awards will be presented:  “A Life of Beauty” and the “Golden Mask for Make-Up Artistry” awards. Make-up and fashion will the focus at the German (“Athleisure Wear” theme) and International Make-Up Championships (“Urban Summer” theme).
   The publishing house KOSMETIK international will award the “German Cosmetic Prize Gloria” to individuals and companies for their achievements and services on March 9, 2018   during a gala in the Düsseldorf Hilton hotel. This industry award is supported by renowned companies from the sector, the Cosmetic Professional Association (VCP) and Messe Düsseldorf.
Three trade fairs held concurrently
   Two industry related trade fairs will be held parallel with BEAUTY DÜSSELDORF 2018: TOP HAIR, Europe’s leading hair styling event (March 10 – 11) and the make-up artist design show (March 10 – 11).

  For further information on visiting or exhibiting at, BEAUTY DÜSSELDORF, TOP HAIR or the make-up artist design show 2018, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail:; Visit and; Follow us on twitter at

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