Baby, you’ve got to love yourself! For the love of your skin!

Relationships come & go but your skin is with you forever. Show your skin some love & give yourself the special devotion you deserve! While this month is all about showing how much you love others…don’t forget about loving yourself too!

 

For the LOVE of your skin!

Your skincare routine is a sacred time to be at one with yourself & devote to self-loving moments. Implement these two ritualistic experiences a few times a week to indulge during your me time.

2-Step Face Ritual

Step 1 | Hydrating Mineral Mask

enhanced with restorative mineral complexes

A creamy mineral complex mask designed to restore the skin’s vitality and moisture levels. This versatile mask provides a necessary protective barrier, leaving the skin soft and supple from head to toe.

HOW TO

Apply after your cleansing & exfoliating step. Leave on 10 -15 minutes, then remove with warm water.

tropical lave

tropical lave

Step 2 | Bulgarian Rose Otto

enhanced with pure Bulgarian Rose Oil

A fine blend of exquisite moisturizing oils designed to richly hydrate the skin, providing a resilient, luminous glow. This product may also be used as a spot treatment around the mouth and eye area, or mixed with your daily moisturizer as a moisture ‘boost’.

HOW TO

Apply Bulgarian Rose Otto generously as your decadent moisturizing treatment following the Hydrating Mineral Mask to leave your skin with a radiant glow.

Step 1 | Sweet Mandarin Walnut Body Polish

enhanced with pure Tangerine Oil

Renew your skin with this uplifting citrus scrub that gently exfoliates the body using softly honed walnut shells and apricot kernels to refresh your skin and spirit.

HOW TO

Polish away dull skin with Sweet Mandarin Walnut Body Polish as a prep-step prior to drenching your skin in luxury with Amour Universél Exquisite Body Oil.

tropical lave

tropical lave

Step 2 | Amour Universél Exquisite Body Oil

energetically infused with the attracting vibrations of Rose Quartz

Rich & supple, yet lightweight, this deeply moisturizing oil awakens romantic devotion while restoring a sense of peaceful splendor. Energetically infused with the attracting vibrations of rose quartz crystals, tender white jasmine and deep pink pepper and vanilla, fuse with spirited red mandarin, inciting unconditional love, joy & light without limitation.

HOW TO

Following your prep-step with Sweet Mandarin Walnut Body Polish, replenish the skin while illuminating your ageless brilliance & drench in luxury with Amour Universél Exquisite Body Oil as your finale. TIP: A healthy alternative to perfume, this fine body oil is hand-crafted to also assist with nourishing devitalized spirit.

Heather Linberg

Heather Linberg

Epicuren®’s Skincare Specialist

Heather is a lover of all things health, wellness, and beauty! A leading industry expert, she has been sharing her passion for creative health and beauty solutions for over 10 years. Her extensive knowledge of wellness and skincare has made her an invaluable resource to an impressive list of beauty editors, celebrity makeup artists, and red carpet A-listers! You can contact her at heatherl@epicuren.com.

To offer Epicuren Discovery® in your spa, contact | sales@epicuren.com

For International Inquiries, contact | global@epicuren.com

Read more at the Epicuren blog here>

Cut, Color and Cabernet: Alcohol in Your Salon or Spa

A glass of champagne is a nice treat to help your clients relax, but it can also cause problems. Here’s what you should consider before serving your customers!

Is It Legal?

prohibitBeginning in 2017, California now exempts salons and spas from obtaining state liquor licenses before serving alcohol to their customers. This means you can serve complimentary beer or wine to customers over the age of 21 during business hours, as long as you don’t charge extra for the drinks. For more information and requirements, you can view the new law HERE.

For salons and spas outside of California, the legality of serving alcohol to your customers can get a bit murky. Some state, county and city laws outright ban offering alcohol to your customers, while others may require that you obtain a liquor license first. So before offering your clients any bubbly, make sure to check with your state and local licensing authorities. To find out more, NAILS Magazine has compiled a list of government offices and telephone numbers for each state, which you can view by clicking HERE.

Should Your Salon or Spa Serve Alcohol?

Once you determine whether you CAN serve alcohol to your clients, you need to determine whether you SHOULD serve alcohol to your clients by considering pros and cons like the following: 

Pros

pros of alcohol in your salon or spa-Offering Perks: With intense competition, clients are being wooed by special perks and freebies that offer more bang for their buck. Offering a complimentary glass of champagne or sangria could set you apart from your competitors.

-Relaxed Clients: Serving alcohol can provide a relaxing ambiance where people can unwind and relax, making for an inviting environment at your salon or spa. Better yet, research shows that clients who drink are likely to spend more money on products, services and even tips!

-Loyalty: Studies show that clients are more loyal to service providers with whom they have made a personal connection. With complimentary alcohol, clients are more likely to engage in conversation and relay personal stories to your stylists. This creates bonds that may increase the client’s loyalty to your business.

Cons

cons of alcohol in your salon or spa-Wellness: For years, many spas have been trending towards health and wellness, focusing on toxin removal and revitalization services. Serving alcohol at these spas would not only be counterintuitive, but you could also lose legitimacy as an expert in your field and alienate your clients.

-Kids: Alcohol and children don’t mix. If your salon or spa has a kid friendly policy, you may want to think twice about serving your customers.

-Liability: It’s not fun to talk about accidents and lawsuits, but alcohol can increase your risk of slip and falls, over-served/drunk-driving clients, etc. Your insurance rates may also be affected by your decision to serve alcohol to your customers.

Before You Serve:

-Have a discussion with your insurance agent about alcohol liability.

-Develop an alcohol training program with your staff and have a policy in place about serving customers.

-Set up a formal system to track distribution of your alcohol and keep tight inventory controls.

-If your business is in an area with confusing alcohol laws/regulations, try to get your approval in writing to avoid misunderstandings.

-Be prepared for a background check if you need to apply for a liquor license.

ProSolutions Software

ProSolutions Software

Salon | Spa | Resort

prosolutionssoftware.com

Starting a Salon Business: The Ultimate Guide

From Booker – 

Starting up a salon can be a rewarding experience, but a daunting one if you’re new to the business niche. Here are 8 simple, clear steps on how to start your own salon business and follow your entrepreneurial goals. 

Step One: Draw up a clear, concise picture of what you want your business to look like

It is vital to have a crystal-clear picture of what you’re ultimately aiming for. As Stephen R. Covey says in his best seller The 7 Habits of Highly Effective People, “always start with the end in mind.”

Some questions to ask yourself:

  • “What services do I want my salon to offer?”

There are several different types of salons; for example: hairdressers’ and hairstylists’ shops, nail salons, beauty spas, make-over and make-up salons, etc. There is also a variety of services you can offer, such as acupuncture, reflexology, beauty product sales, etc.

  • “What type of clientele do I want to reach out to?”

Define your market. Do you imagine your future customers as being elite and affluent? Or a lesser-served broader community? Are you aiming towards a certain niche, such as seniors, children, or bridal parties?

  • “In what way do I want my salon to stand out above the rest?”

Of course, you aim for excellence in all areas. But if your salon stands out for one particular thing above all, it will be more easily remembered by your customers. Do you want your customers to remember your salon as the one with the fantastic hair-do’s? The incredibly welcoming and friendly customer service? The refreshingly relaxing atmosphere? Create a vision of what you want your business to be remembered by.

Step Two: Identify your financial means

The cost of starting up your own salon can vary from anything between $2,000 to $30,000, depending on your vision, your goals, and your clientele. Of course, there is a world of difference between purchasing a few pieces of equipment and setting yourself up in a spare room in your home (be aware of local zoning restrictions, however), and renting a space in a shopping mall for a full-blown business.

Assuming that you aim to start a proper shop-front salon business, you may need to look into small business loans to get your feet off the ground.

Step Three: Write up a business plan

A business plan is a concrete, ink-on-paper strategy about where you want your business to go, the identifiable means that you have to get there, and how you’re going to use those means. It breaks up your goals into doable steps, timeframes, and outcomes.

The main parts of a business plan are:

  • Your main goal, or how you want your future business to look in a specific timeframe

For example, by such-and-such a date, you want to be successful by such-and-such measurable criteria (such as a specific amount of income, or a specific number of clients).

  • Your means and tools for reaching your goal

This includes your money, your time, and your efforts, and even your own talents and those of your personnel. It includes marketing strategies that are at your fingertips, such as social media, and marketing strategies that you could implement in the future, such as paid advertisements, banners, and a website.

  • Link your goals with your means.

Brainstorm as to how can you use your means to reach your goals.

  • Outline the steps for using your means to reach your goals.

These should be stated as required actions, such as: “By such-and-such a date, so-and-so will complete this specific action.”

  • Naturally, a business plan involves an honest look at finances.

Use pie charts or graphs to study what money you have, how it could grow, how you want it to grow, how you want to put it back into your business, and why. If you are new to business finances, it may be a good idea to hire an advisor at this point.

Step Four: Learn about and comply with local business regulations:

Look into what is necessary to acquire the proper business licenses and permits. Local government websites are usually a good place to start. Also, a business adviser can help you sort through all the red tape and forms.

Step Five: Choose Your Salon Location:

The location of your business will have a lot to do with your results: the type of clientele you attract and the type of money you end up making. Here are some considerations to keep in mind when searching for the right location for your salon:

  • Make sure that your customers have sufficient parking space and that the building is easily visual and accessible from the near-by roads.
  • Most small business salons require between 1,000 to 2,000 square feet of space.
  • Buying or renting a location that has already been used by a previous salon has its pros and cons. Pros are: the plumbing, electricity, stations, reception and waiting areas, etc. may already be in place. Cons can be that a potentially poor reputation of the previous salon may carry over. Check out the reasons why the previous salon is moving or shutting down and make sure they won’t affect your own success.
  • Your location will need four separate areas: reception, shampooing, service, and storage / employee area. Devote about 50% of the shop to service, 20% to reception and product sales, 10% to shampooing, and 20% to storage and employee lunch / break / meeting room / facilities.

Step Six: Purchase the salon furniture and tools of the trade.

What you buy will depend on the type of services you plan to offer. How much you buy will depend on the size of your building.

Break down your building into the four separate areas mentioned above and identify what you will need for each.

  • Reception and retail: you will need a welcoming desk, office equipment, waiting area chairs, and any products that you want to sell.
  • Shampooing: you will need a shampoo unit.
  • Services: you will need full equipment for service stations. If you are offering spa services, you will need beauty beds, massage tables, etc.
  • Storage / Employee Area: you will need basic furnishings such as tables, chairs, office supplies, etc.

Step Seven: Hire the right personnel for your salon.

The various roles of salon personnel are:

  • Owner (you)
  • Manager
  • Hairstylists / Cosmetologists
  • Receptionist
  • Aesthetician
  • Massage Therapist

Remember that some localities require that a person be certified before performing certain functions, such as massage therapy or hair removal services.

Step Eight: Advertise, Advertise, Advertise

Let the world know you’re out there.

Social media provides an affordable but very effective method of getting your brand out to the public. Make the most of Facebook, Snapshot, Instagram, Twitter, and Tumblr to reach your target market.

Having your own website nowadays is practically a “must”. Imagine if you could give your business card to absolutely anyone who was looking for your particular service. That is effectively what having a website is like.

Word-of-mouth is the oldest, but still remains the most effective way of growing your brand-name. Have loyalty programs, sharing programs, rewards programs, etc. to encourage your customers to bring in their friends and family. 

Sarah Marshall

Sarah Marshall

Sarah is the Marketing Manager of Salon Supply Australia

Sarah is the Marketing Manager of Salon Supply Australia, a salon furniture and supplies business catering to hairdressers, beauty salons, barbershops and wholesalers.

See more from Booker and Sarah here!

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RevitaLash® Advanced

RevitaLash Advanced

RevitaLash® Advanced

Eyelash Conditioner (Not Available In CA)

Our #1 selling , award-winning formula. Enhances lashes and protects against breakage while improving flexibility & shine for more dramatic lashes.

Concentrated Formula. One-Stroke Application.

Curl Effect® helps naturally lift and curl the eyelashes.

Proprietary blend of scientifically-advanced technology and natural botanicals join in concert to protect against breakage and brittleness. Improve flexibility, moisture, and shine for more dramatic-looking eyelashes.

Daily use provides immediate conditioning benefits, leading to healthier-looking, more luxurious lashes.

From RevitaLash

click here for more

EyeRenew from Pevonia

Pevonia EyeRevive

EyeRenew from Pevonia

This potent EyeAwaken Complex is supercharged with:

• Plankton extract, derived from the Spanish volcanic island of Tenerife in the Canary archipelago with an eco-system rich with a diversity of marine micro-organisms. Clinically proven to increase collagen and elastin synthesis, it reduces fluid leakage from capillaries and the formation of AGEs (Advanced Glycation End-products). It also increases the degradation of bilirubin and biliverdin boostings microcirculation for enhanced oxygen and nutrient delivery to the skin.

• Marine Collagen protein and Silanetriol unite to deliver superior skin plumping, firming and de- aging benefits.

• Hyaluronic Acid infuses the skin with utmost hydration and all day luminosity, repair and protection.

• Natural iron oxide light reflecting pigments that brighten, conceal and smooth for a flawless, more youthful-looking eye zone.

From Pevonia

click here for more