Skincare Can Be Expensive: 4 Products You Must Use

Everyone is focusing on cutting back on our expenses, saving for a rainy day,  spending smarter. All these things are a great idea, but we also want quality of life. We need a few days to get away now and then, a dinner out once in awhile and to be able to take care of ourselves and our skin. While skin care can be expensive there are certain products you MUST use to maintain healthy and youthful skin.

There are a few things I just can’t do without: Cleanser, exfoliate, eye cream, and moisturizer!

Cleanser
The right cleanser for your skin type is always a must. Starting the day and ending the day with clean skin means healthy skin. Removing all the days’ or nights’ impurities, sweat, and makeup from your skin will help your skin function properly. Also it will allow your skin’s natural moisture barrier to replenish itself if you cleanse daily. Your skin will breath better once it’s cleaned. The pores will stay unclogged and clean skin will allow the other products you are using to work more effectively.

Exfoliant
Exfoliating the skin will remove the buildup of dead skin cells. This will allow for clearer pores and greater amounts of oxygen getting into your skin and allowing the new skin underneath absorb your other products. Your skin will be smoother and brighter. Your makeup will go on nicer as well.

Eye Cream
The skin under and around your eyes is the thinnest skin on your body and has the least amount of oil and moisture. Eyes say so much about us, the say if we are rested or were up to late and they show our age. Therefore a good eye cream is very important to keep moisturized and keep the wrinkles away. Let’s keep them guessing our age!

Moisturizer
We need to constantly keep our skin hydrated, and sometimes we just don’t get enough water. So we can help our skin with a good anti oxidant moisturizer. The moisturizer is a protection to our skin. It helps to keep dust and debris off our skin and out of our pores. It protects from environmental stresses and from our makeup. It makes a nice barrier to keep all the good inside and all the bad out.  

Tamera Marquez

Tamera Marquez

National Skin Care & Waxing Educator

Tamera Marquez has been a licensed esthetician for over 15 years and in the beauty business for 25 years has given Tamera a wide range of experience working in spas, salons and in cosmetology schools. She is a National Skin Care & Waxing Educator, working for local and international manufacturing companies. She also works directly with clients in a salon setting. Tamera is an advocate for continuing education for professionals and her clients.

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How Real Women Wear Blue Eye Makeup

From the jane iredale blog – 

Trend alert! Blue eye makeup is a must-try this spring. We saw it all over the runways last fall, and the statement look has picked up steam with models, celebrities and trendsetters ever since.

The thing is, blue eye makeup, especially blue eye shadow, can be a little intimidating. It’s much brighter than our go-to blacks, browns and tans, and we all remember the early 90s when blue eye shadow went oh-so-wrong.

Fear not, beauties! Blue eye makeup isn’t always gaudy or kitschy; if done right, you can create extremely sophisticated and (dare I say) work-appropriate looks. We promise, after reading these tips, you’ll understand why we say this trend isn’t just for models and celebrities, real women can wear blue too!

psst…Click on the images to find out what products each model is wearing.

Blue Eye Makeup for Day

blue eye makeup, line lower lashes with blue eyeliner

Our daytime or work makeup is fairly standard. Neutral eye shadow, black or brown eyeliner and mascara and a soft lip. When we want to add a pop of color, we normally trade our pink lipstick for a bold red or sultry wine-hue. Lately, we’ve decided to mix it up and keep the focus on our eyes. The easiest way to do so is by applying Midnight Blue Eye Pencil to our lower lash line. Pair this look with shimmery brown or gold eye shadow and a nude lip.

Pro Tip: If you want to make your liner a little brighter, trade your eye pencil for Magic PurePressed Eye Shadow and an Angle Definer Brush. First, wet the brush using D2O Hydration Spray, then dip it in the eye shadow to turn the powder into a long lasting cream eyeliner.

 

 

Blue Eye Makeup For Night

smokey blue eye makeup look

One thing we love about going out on the weekends is that anything goes on the makeup front. So, if you’re hesitant to try out the blue trend during the day, then try this midnight smokey eye look the next time you go on a romantic dinner or have happy hour drinks with your girls. The key to creating this sultry eye makeup is toning down the Blue Hour PurePressed Eye Shadow with Ebony PurePressed Eye Shadow in the outer corner and the crease of your eye.

Pro Tip: Keep the eye liner in place by lining your lower lid with Midnight Blue Eye Pencil, then layering Blue Hour eye shadow on top.

Practice Makes Perfect

Have you tried the blue eye makeup trend yet? Share your best blue-eyed look with us on Instagram, tagging @janeiredale and #BeautyWithBrilliance.

 
 
jane iredale

jane iredale

janeiredale.com

844-350-1610

Using Cannabis For Psoriasis Relief

Using Cannabis For Psoriasis Relief

Psoriasis is a painful, itchy and burdensome skin condition affecting 7.5 million Americans today. Up to 40 percent of people with psoriasis experience joint inflammation that produces symptoms of arthritis. This condition is called psoriatic arthritis.

There is no cure for psoriasis. Usually when someone is diagnosed with psoriasis they are treated with a pharmaceutical based cream from their doctor with the warning that the condition can come back at any time and relief is temporary. Or in more severe cases, conventional pharmaceutical drugs used to treat psoriasis are typically systemic immuno-regulating agents that involve many side effects such as fever, diarrhea, liver dysfunction, and increased chance of infection.

Because psoriasis is caused by problems with the immune system, cannabis is an especially effective treatment. The cannabinoids in cannabis respond to CB1 and CB2 receptors located in the endocannabinoid system of the human body and are concentrated in the brain/central nervous system and the immune system.

Cannabis infused topicals are able to treat numerous skin conditions including psoriasis. Cannabis, specifically cannabidiol (CBD) effectively deals with the significant cause of this skin condition while avoiding the negative side effects of pharmaceutical drugs. Furthermore, CBD based topicals do not produce a psychoactive effect and are safe to use.

A study conducted in 2007 and published in the Journal of Dermatological Science determined that cannabinoids help prevent the buildup of dead skin cells and other symptoms of psoriasis. Concluded the researchers: “Our results show that cannabinoids inhibit keratinocyte proliferation, and therefore support a potential role for cannabinoids in the treatment of psoriasis.”

A Satisfied Cannaisseur Brands Customer

Over the course of three months, a Cannaisseur customer began using Aryn’s Essentials Massage Oil on her legs that have been plagued with psoriasis for decades. She became used to wearing pants 12 months out of the year because of the unsightly scaly patches. As you can see from the photos submitted, her psoriasis dramatically improved with just a few drops of the Aryn’s Essentials oil used daily over the course of a few months. Needless to say, CBD infused topicals provide bonafide therapy and relief for psoriasis patients. For more information on Aryn’s Essentials products, please visit www.cannaisseurbrands.com.

Cannaisseur Brands

Cannaisseur Brands

www.cannaisseurbrands.com

Cannaisseur Brands represents premium medicinal cannabis products as a result of using high quality natural ingredients grown in the United States. Our products are 100% compliant with all state regulations (Prop 215 and Prop D)

424.253.2208 x.420

Cut, Color and Cabernet: Alcohol in Your Salon or Spa

A glass of champagne is a nice treat to help your clients relax, but it can also cause problems. Here’s what you should consider before serving your customers!

Is It Legal?

prohibitBeginning in 2017, California now exempts salons and spas from obtaining state liquor licenses before serving alcohol to their customers. This means you can serve complimentary beer or wine to customers over the age of 21 during business hours, as long as you don’t charge extra for the drinks. For more information and requirements, you can view the new law HERE.

For salons and spas outside of California, the legality of serving alcohol to your customers can get a bit murky. Some state, county and city laws outright ban offering alcohol to your customers, while others may require that you obtain a liquor license first. So before offering your clients any bubbly, make sure to check with your state and local licensing authorities. To find out more, NAILS Magazine has compiled a list of government offices and telephone numbers for each state, which you can view by clicking HERE.

Should Your Salon or Spa Serve Alcohol?

Once you determine whether you CAN serve alcohol to your clients, you need to determine whether you SHOULD serve alcohol to your clients by considering pros and cons like the following: 

Pros

pros of alcohol in your salon or spa-Offering Perks: With intense competition, clients are being wooed by special perks and freebies that offer more bang for their buck. Offering a complimentary glass of champagne or sangria could set you apart from your competitors.

-Relaxed Clients: Serving alcohol can provide a relaxing ambiance where people can unwind and relax, making for an inviting environment at your salon or spa. Better yet, research shows that clients who drink are likely to spend more money on products, services and even tips!

-Loyalty: Studies show that clients are more loyal to service providers with whom they have made a personal connection. With complimentary alcohol, clients are more likely to engage in conversation and relay personal stories to your stylists. This creates bonds that may increase the client’s loyalty to your business.

Cons

cons of alcohol in your salon or spa-Wellness: For years, many spas have been trending towards health and wellness, focusing on toxin removal and revitalization services. Serving alcohol at these spas would not only be counterintuitive, but you could also lose legitimacy as an expert in your field and alienate your clients.

-Kids: Alcohol and children don’t mix. If your salon or spa has a kid friendly policy, you may want to think twice about serving your customers.

-Liability: It’s not fun to talk about accidents and lawsuits, but alcohol can increase your risk of slip and falls, over-served/drunk-driving clients, etc. Your insurance rates may also be affected by your decision to serve alcohol to your customers.

Before You Serve:

-Have a discussion with your insurance agent about alcohol liability.

-Develop an alcohol training program with your staff and have a policy in place about serving customers.

-Set up a formal system to track distribution of your alcohol and keep tight inventory controls.

-If your business is in an area with confusing alcohol laws/regulations, try to get your approval in writing to avoid misunderstandings.

-Be prepared for a background check if you need to apply for a liquor license.

ProSolutions Software

ProSolutions Software

Salon | Spa | Resort

prosolutionssoftware.com

Starting a Salon Business: The Ultimate Guide

From Booker – 

Starting up a salon can be a rewarding experience, but a daunting one if you’re new to the business niche. Here are 8 simple, clear steps on how to start your own salon business and follow your entrepreneurial goals. 

Step One: Draw up a clear, concise picture of what you want your business to look like

It is vital to have a crystal-clear picture of what you’re ultimately aiming for. As Stephen R. Covey says in his best seller The 7 Habits of Highly Effective People, “always start with the end in mind.”

Some questions to ask yourself:

  • “What services do I want my salon to offer?”

There are several different types of salons; for example: hairdressers’ and hairstylists’ shops, nail salons, beauty spas, make-over and make-up salons, etc. There is also a variety of services you can offer, such as acupuncture, reflexology, beauty product sales, etc.

  • “What type of clientele do I want to reach out to?”

Define your market. Do you imagine your future customers as being elite and affluent? Or a lesser-served broader community? Are you aiming towards a certain niche, such as seniors, children, or bridal parties?

  • “In what way do I want my salon to stand out above the rest?”

Of course, you aim for excellence in all areas. But if your salon stands out for one particular thing above all, it will be more easily remembered by your customers. Do you want your customers to remember your salon as the one with the fantastic hair-do’s? The incredibly welcoming and friendly customer service? The refreshingly relaxing atmosphere? Create a vision of what you want your business to be remembered by.

Step Two: Identify your financial means

The cost of starting up your own salon can vary from anything between $2,000 to $30,000, depending on your vision, your goals, and your clientele. Of course, there is a world of difference between purchasing a few pieces of equipment and setting yourself up in a spare room in your home (be aware of local zoning restrictions, however), and renting a space in a shopping mall for a full-blown business.

Assuming that you aim to start a proper shop-front salon business, you may need to look into small business loans to get your feet off the ground.

Step Three: Write up a business plan

A business plan is a concrete, ink-on-paper strategy about where you want your business to go, the identifiable means that you have to get there, and how you’re going to use those means. It breaks up your goals into doable steps, timeframes, and outcomes.

The main parts of a business plan are:

  • Your main goal, or how you want your future business to look in a specific timeframe

For example, by such-and-such a date, you want to be successful by such-and-such measurable criteria (such as a specific amount of income, or a specific number of clients).

  • Your means and tools for reaching your goal

This includes your money, your time, and your efforts, and even your own talents and those of your personnel. It includes marketing strategies that are at your fingertips, such as social media, and marketing strategies that you could implement in the future, such as paid advertisements, banners, and a website.

  • Link your goals with your means.

Brainstorm as to how can you use your means to reach your goals.

  • Outline the steps for using your means to reach your goals.

These should be stated as required actions, such as: “By such-and-such a date, so-and-so will complete this specific action.”

  • Naturally, a business plan involves an honest look at finances.

Use pie charts or graphs to study what money you have, how it could grow, how you want it to grow, how you want to put it back into your business, and why. If you are new to business finances, it may be a good idea to hire an advisor at this point.

Step Four: Learn about and comply with local business regulations:

Look into what is necessary to acquire the proper business licenses and permits. Local government websites are usually a good place to start. Also, a business adviser can help you sort through all the red tape and forms.

Step Five: Choose Your Salon Location:

The location of your business will have a lot to do with your results: the type of clientele you attract and the type of money you end up making. Here are some considerations to keep in mind when searching for the right location for your salon:

  • Make sure that your customers have sufficient parking space and that the building is easily visual and accessible from the near-by roads.
  • Most small business salons require between 1,000 to 2,000 square feet of space.
  • Buying or renting a location that has already been used by a previous salon has its pros and cons. Pros are: the plumbing, electricity, stations, reception and waiting areas, etc. may already be in place. Cons can be that a potentially poor reputation of the previous salon may carry over. Check out the reasons why the previous salon is moving or shutting down and make sure they won’t affect your own success.
  • Your location will need four separate areas: reception, shampooing, service, and storage / employee area. Devote about 50% of the shop to service, 20% to reception and product sales, 10% to shampooing, and 20% to storage and employee lunch / break / meeting room / facilities.

Step Six: Purchase the salon furniture and tools of the trade.

What you buy will depend on the type of services you plan to offer. How much you buy will depend on the size of your building.

Break down your building into the four separate areas mentioned above and identify what you will need for each.

  • Reception and retail: you will need a welcoming desk, office equipment, waiting area chairs, and any products that you want to sell.
  • Shampooing: you will need a shampoo unit.
  • Services: you will need full equipment for service stations. If you are offering spa services, you will need beauty beds, massage tables, etc.
  • Storage / Employee Area: you will need basic furnishings such as tables, chairs, office supplies, etc.

Step Seven: Hire the right personnel for your salon.

The various roles of salon personnel are:

  • Owner (you)
  • Manager
  • Hairstylists / Cosmetologists
  • Receptionist
  • Aesthetician
  • Massage Therapist

Remember that some localities require that a person be certified before performing certain functions, such as massage therapy or hair removal services.

Step Eight: Advertise, Advertise, Advertise

Let the world know you’re out there.

Social media provides an affordable but very effective method of getting your brand out to the public. Make the most of Facebook, Snapshot, Instagram, Twitter, and Tumblr to reach your target market.

Having your own website nowadays is practically a “must”. Imagine if you could give your business card to absolutely anyone who was looking for your particular service. That is effectively what having a website is like.

Word-of-mouth is the oldest, but still remains the most effective way of growing your brand-name. Have loyalty programs, sharing programs, rewards programs, etc. to encourage your customers to bring in their friends and family. 

Sarah Marshall

Sarah Marshall

Sarah is the Marketing Manager of Salon Supply Australia

Sarah is the Marketing Manager of Salon Supply Australia, a salon furniture and supplies business catering to hairdressers, beauty salons, barbershops and wholesalers.

See more from Booker and Sarah here!

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What’s Trending: Healthy Nail Salons

Federal Grant Money Is Giving California Nail Salons A Healthy Makeover In 2017

What is the Healthy Nail Salon movement?

The California Healthy Nail Salon Collaborative was established in 2005 out of a growing concern for the health, safety and rights of nail salon and cosmetology workers, owners, and students. In 2016, California passed a law promoting the Collaborative’s recognition program that rewards salons for protecting estheticians and clients from exposure to toxic chemicals.

To gain recognition, the program has 9 requirements that focus on protecting the health of the workforce and creating a safer environment for clients:

  1. Use nail polishes without the toxic-trio: dibutyl phthalate (DBP), toluene, and formaldehyde.
  2. nontoxicSafer nail polish removers without ethyl or butyl acetate, such as acetone.
  3. Avoid using nail polish thinners. Use those without toluene and methyl ethyl ketone.
  4. All nail salon staff should wear nitrile gloves when using nail products.
  5. Ventilate the salon. Designate a specific area for artificial nail services.
  6. Install a mechanical ventilation unit within 1 year of entering the program.
  7. Train all salon nail staff (payroll & on contract).
  8. Commit to adopting safer nail products.
  9. Do not allow customers to bring in products unless they meet program criteria.

 

What do customers think of the healthy movement?

Customers have expressed support for programs that recognize salons for using safer and healthier practices. According to surveys of over 1,000 people:

  • 59% were not aware of toxic chemicals in nails salon products;
  • 96% were more likely to request healthier, safer products;
  • 95% were willing to pay at least a dollar for healthy services, and 56% were willing to pay $3 or more;
  • 94% were more likely to go to a salon that was formally recognized for using safer products and practices.

 

How can you join the movement?

Last month, the EPA provided a $120,000 grant to the CA Healthy Nail Collaborative to launch a microloan program that will help moveexisting salons install indoor air ventilation equipment, purchase less toxic nail polish, and provide training for nail salon workers.

If you’re a salon in California interested in “going green,” there’s no better time than now! You can learn more about the Collaborative by clicking HERE.  

Matt Wiggins

Matt Wiggins

VP of Sales at ProSolutions Software

With over 20 years experience in the beauty industry, Matt teaches classes to salon and spa owners on business topics including branding, management, marketing and advertising.

prosolutionssoftware.com