3 Design Ideas for Your Spa to Improve Profitability

1) Bigger isn’t better

Determining the actual size of your spa prior to signing a lease or purchasing a property is a critical business decision and can dramatically affect the success of your Spa. You need a business plan that provides the tangible “science” for you to make an informed decision. A clear balance sheet of the number of treatment rooms and their relative income and the expense to design and build-out the space has to pencil out providing reasonable profitability. Having too ambitious a plan that costs too much to build and is underutilized is a hangman’s noose strangling the business with unsustainable expenses. Therefore, finding the balance between your ambition, income and expenses to arrive at a realistic balance sheet is critical to your business success. Before the economic downtown, many “uber” spas were designed providing an abundance of amenity space with limited revenue-generating area. Unsustainable Bigger is no longer better.

spa design for spa profitability

Check-In desk at Vdara, Las Vegas shows clear guest circulation to Salon, right and Fitness, left

2) Spa programs should drive the design of your Spa

Knowing who you are, as a Spa and distinguishing yourself from your competition is tantamount to your success. What does your Client base need? What is their “must have” treatment? Once your programs have been decided your building design can begin. Provide a list to your architect/designer of the number and type of treatment rooms that were plugged into your business plan to calculate your revenue projections. List those rooms and provide that to your design professional before they start designing your space. Calculate the percentage of revenue-generating space vs. amenity space. Generally, a minimum of 65% of the total area should be revenue-generating. The other amenity-enhancers and circulation space should not cross over that 35% threshold. The interior materials and décor should reflect the ambiance enhancing the guest experience. The treatment programs must drive the design of your spa.

floor plan for a spa

Plan of Spa showing 92% of floor area is revenue-generating

3) Retail therapy

Retail and online sales should be making you money in your sleep! A successful retail boutique can animate the guest experience. It must compliment your service offering and should be an important asset to your Spa. Allowing guests to interact, sample and bring home part of the “wellness experience” not only increases sales, but acts as a constant reminder of their delicious experience at your spa.

Clients need to touch, smell and experience your retail offering. If they are exposed to your enticing products (3) separate times, they are more likely to purchase. The first moment is a visual tease or an interactive sample bar, the second time, it’s integrated into the spa treatment, and the 3rd is the check- out soft-sell by a knowledgeable staff member. How about a complimentary small gift bag for your VIP clients?

Robert D. Henry Architects

To learn more about Robert D. Henry Architects, click here

Robert D. Henry Architects
111 John Street, Suite 200
New York, NY 10038
T: (212) 533-4145
info@rdh-architects.com

retail display

Retail therapy with accessible and visually enticing display

Outside the Box Marketing Ideas for Hair Salons

No business is without areas for improvement. If you can manage to believe it, a well decorated, clean, and warm space is a good marketing idea for your salon! The cleanliness of your space and impression your salon leaves on your customers is the image your brand will retain. By keeping your space well maintained, your employees trained and polite, and your services top-notch, you will be able to keep your customers and gain new clientele.

Promotions and discounts

It doesn’t matter what someone is selling—people are attracted to discounts. However, it’s how you promote those discounts that attract the people to you. Well-designed coupons and fliers are great ways to catch someone’s eye. You can also come to an agreement with
establishments near you to display your fliers at their reception to catch the eye of their clients.  These agreements must also come with conditions such as offering discounts to the establishments employees and patrons. Don’t forget that social media can be a powerful tool
not just in communicating with potential customers, but also in advertising promotions and discounts. Be sure to get those shares, likes, and comments, and let your content be seen!

Create your brand

You have to think about who you want your target market to be. Are they the everyday woman? Family or child-centered? Brides? By thinking of your clients, you can get ideas on how to decorate your space. Salons for children could have toy seats and play areas, and family centered ones could also be reason for you to expand and include a spa in your list of services.  Salons for men could have adjustable leather seats and a rough and rustic design. Aside from decorating your space accordingly, you should also create services that would cater to your target market, such as mother-daughter packages, or a grooming package for men, or even a spa package for a group of ladies with complete with champagne or wine. Not only will your clients be having the time of their life, they will also be bonding with family and friends.

Expose your brand

Not everything has to have profit. A good way to promote your brand is by doing non-profit exposure. Who would resist a free haircut? You could offer free haircuts for the first 30 people to sign up upon opening, or free services to followers on your social media accounts. You could also hold charity events such as grooming for homeless people, haircuts for schoolchildren from poor families to prepare them for school, or how about free haircuts for those people who have hair longer than a foot so you can donate the hair to organizations who make wigs for cancer patients? Other activities you can do unrelated to your industry could be your participation in public service announcements or dissemination of information from the local government.

You don’t have to resort to wild and shocking advertising ideas to get your salon’s brand and
name out there. All you need to do is think outside the box.

Robin Vinz Salvador

Robin Vinz Salvador

Digital Marketing Manager at Bound for Style

Twitter – twitter.com/robinofbfs

Instagram – www.instagram.com/vinzsalvador23/

Contact him at robin@boundforstyle.com

Bound for Style

What’s an experience anyways?

Have you ever walked into a salon or spa and automatically you can tell that they have their stuff together? From the aromatherapy scents that are drifting through the air, to the drinking water that is filled with various fruits, to the clean and spotless environment as well as the soft relaxing music that you can hear? I know I have and I love it. Perhaps you have an appointment to get a massage or skin care service and as you are walking through the hallway, there is a sweet silence and low lighting that gets you mentally prepared to receive the best service from a qualified professional. And after you receive your service, you are then escorted to compensate for your experience? You are so impressed that you sign up for a membership, monthly e-newsletters, and make future appointments. You cannot wait to tell all your friends about your amazing experience.

That my friends is how every customer should feel when they enter and exit your salon or spa. That is a great example of a customer experience. I must ask you, does your organization have a customer experience plan in place? If not, it is certainly not too late to establish one. Here are a few guidelines to help you get started:

1. Make the experience unforgettable. And I mean unforgettable in a great way! It doesn’t have to be expensive or costly, but a lot of businesses forget that people pay for an experience. People no longer want to wait 30 minutes to be seen by their service professional. Be on time and start the appointment at the schedule time.

2. Listen to your guest. It seems that nowadays everyone wants to get a word in and the last word at that. The guest is coming to you to relax, unwind, and relieve some stress. Don’t talk over them. Let them lead the conversation.

3. Exceed their expectations. That’s right! Go above and beyond their expectations. I always ask each of my new guests what their expectations of the appointment is and we go from there. After, I ask, have I exceeded their expectations. If they say no, that gives me an opportunity to address the issue and provide a solution.

There’s nothing like an amazing customer experience that will keep your customers coming back for more! Plus, they will most likely share their positive experience with their friends and family, which will result in more income for you!

How Aromatherapy Can Make You Smarter

Are you all jittery, impatience, irritable, and restless? Do you feel like you aren’t making the perfect decisions in particular situations? I, too, underwent through a similar phase last year. While handling workplace and family issues, I was spiraling out of control.

I went through some soul searching and discovered that I needed to take care of myself. I had to ensure I bequeathed myself some pampering. Guess what? The pampering worked! I found that aromatherapy helped me improve my psychological status and hence my overall performance. Let me take you through some tips to getting back your control.

Administering Essential Oils

Aromatherapy works by helping you unwind. The explicit essential oils are extracted from herbal plants. They have powerful properties that need diffusion for uptake by the body. You need to be well informed when choosing a good diffuser.

When reviewing the best oil diffuser, consider various characteristics. You will need to contemplate the relationship between the type of oil and the water capacity. Other important considerations are the diffusers operating time, and timer options. Some even come with a warranty, and automatic shut offs! The more the options you have, the better for you.

How Aromatherapy Works

The pleasant odors from your oils will travel to the brain and have an awesome effect. In the hippocampus of the brain, they will improve long-term memory. Others will travel to the cingulate gyrus and ensure improved attention spans and circulatory system. The chemical processes involved have advanced positive effects on the brain's mental status. That adds up to better judgment and balanced outputs.

According to documentation by the University of Maryland medical center, lavender stimulates the brain. It also calms you down during those moments of anxiety. Now, don’t you think a calm mind will work smart too?

Essential Oils with Psychological Enhancement Powers

When you are vexed, jumpy, and simply have no motivation, you need to grab some lavender oil. Lavender primarily ensures that you get enough sleep for the rejuvenation of your brain. Enough sleep also plays a large part in mental alertness.

What is better than gold? I would say Frankincense. Since time immemorial, it has been praised for its awesome smell. In addition, Frankincense essential oils can aid you to be less distracted, and increase focus in current matters of concern.

Peppermint counts as a powerful oil that assists in concentration. Is there a better natural substance that can help you stay smarter than that? You will stimulate your mind, and you will perform better when you use peppermint essential oils.

When you encounter shocks in everyday living, Vetiver with its earthy smell will reduce distress and tension. Native to the Indian community, Vetiver is largely used in massage spurs for this effect.

Conclusion

Have you ever thought how calm our ancestors were as they made important scientific discoveries? Greeks, Romans, Chinese among others, used essentials oils in their daily lifestyle. To achieve improved mental, psychological state, you have to try out the wide range of essential oils and settle on your favorite one.

Sarah Jones

Sarah Jones

Editor of relaxeveryday

Sarah is the editor of relaxeveryday. Finding aromatherapy in a stressful point in her life made all the difference to her health. She promotes a healthy and relaxed life, and want to help others in their strive for a calmer life.

4 Fresh Summer-Skin Must-Haves

1 Polish…

Why| Summer demands smooth, silky skin. Buffing away dry skin allows for an even, smooth texture with a luminous glow!

Your Go To Product

tropical lave

Papaya Pineapple Bamboo Body Polish

How To| Apply scrub to wet skin using light-pressured circular motions. Do not rub harshly. Rinse thoroughly with warm water and pat dry. Follow with your favorite body moisturizer. Use a maximum of twice per week.

Tip| Don’t leave your feet behind; reveal softer, smoother heals and toes!

2 Hydrate…

Why| The sunnier months tend to demand more hydration because of higher temps and excess sun exposure. Keeping skin hydrated will keep your complexion looking healthy and supple.

Your Go To Product

tropical lave

Hydrating Mineral Mask

How To| Apply a thin layer directly to clean face or body using a fan brush or hands. Leave on approximately 10-20 minutes, or while you sleep. Remove using warm water. May be used daily.

Tip| Apply to your feet and cover with soft pedi-socks while you sleep to add a moisture-boost to tired tootsies!

3 Mist…

Why| You spent the day in the sun working on your tan but you ambitiously went into overtime and acquired more of a sunburn instead. Well, the damage is done but that doesn’t mean you have to be in pain. This super-soothing Aloe and Cucumber based mist can assist with preventing peeling and reduce redness and irritation.

Your Go To Product

tropical lave

Refresh Aloe Cucumber Mist

How To| Mist over clean skin and/or hair as desired. Reapply often – or as needed – to maintain healthy skin. May be used daily.

Tip| Keep on ice and use as a quick ultra-cooling refresher at the beach or poolside!

4 Protect…

Why| Regular use of sunscreen can assist with slowing the aging process. Armor up and keep yourself protected with a daily youth-shield of sunscreen.

Your Go To Product

tropical lave

Zinc Oxide Perfecting Sunscreen SPF 27

X-Treme Cream Propolis Sunscreen SPF 45+

Active Sport Treat UVA & UVB Sunscreen SPF 30+

How To| Apply liberally on the face (as the final step in your skincare regime) and body. Reapply often. Use daily, rain or shine.

Tip| Rule of thumb, ALWAYS apply 20 minutes prior to sun exposure and reapply immediately after swimming. Don’t overlook your ears, nape of your neck, and the tops of your feet!

Heather Linberg

Heather Linberg

Epicuren®’s Skincare Specialist

Heather is a lover of all things health, wellness, and beauty! A leading industry expert, she has been sharing her passion for creative health and beauty solutions for over 10 years. Her extensive knowledge of wellness and skincare has made her an invaluable resource to an impressive list of beauty editors, celebrity makeup artists, and red carpet A-listers! You can contact her at heatherl@epicuren.com.

To offer Epicuren Discovery® in your spa, contact | sales@epicuren.com

For International Inquiries, contact | global@epicuren.com

Read more at the Epicuren blog here>

CBD and Your Beauty Regimen

CBD is a natural and therapeutic compound found in the cannabis plants and is non-psychoactive. A patent by the U.S. National Institutes of Health shows CBD to possess significant antioxidant and neuroprotective properties.

In our previous posts, we’ve reported on the benefits of CBD for skin conditions of psoriasis and acne, but have you ever considered using cannabidiol (CBD) in your weekly beauty regimen?

A recent clinical trial reported in medicalmarijuanainc.com reported on the effects of a cannabidiol (CBD) facial serum and the feedback was astounding:

  • 100% found an overall improvement in skin appearance following two weeks of treatment
  • 85% of the women reported an improvement after the first seven days of treatment
  • 100% of the women said they noticed an improvement at the end of the 14 days of treatment
  • 80% of the participants specifically noticed an improvement in skin texture
  • 80% of the women reportedly noticed an improvement in the appearance of fine lines and wrinkles around the mouth.

Closer to home, we found remarkable results with some of our customers. One customer in particular, Carla, used our CBD products and reported a marked improvement in her skin texture. Here is Carla’s account of using our product:

I received a sample of Aryn’s Essentials CBD Whipped Cream and I decided to try something different.  I have chronically oily skin and I used the Whipped Cream as face mask 2-3 times a week.  After about a week, my skin texture and complexion improved dramatically. My skin is no longer visibly oily, and I don’t have to blot my face every few hours to avoid this embarrassing condition. Years ago, I used Accutane for severe acne. One of the side effects from this resulted in chronically dry lips.  I have tried just about every lip product out there and nothing has seemed to heal my dry lips, and in fact left them drier than before.  A few months ago, I began using Aryn’s Essentials CBD lip balm. I started off using it everyday and my lips dramatically improved.  I’m a lifelong believer and advocate of CBD and will be using Aryn’s Essentials for years to come.

Carla

22 years old

Made from premium ingredients, our CBD products are a perfect option to use for your beauty regimen.  With its multiple benefits, it can be used as a daily moisturizer, sunscreen or a weekly face mask! Yes, that’s right, you can pamper yourself!   Just lather it on so it’s thick enough for  a mask and leave it on for 10 minutes and wipe off with a warm washcloth.  You will see and feel the difference immediately!

For more information on our therapeutic CBD products, please visit our website at www.cannaisseurbrands.com

Cannaisseur Brands

Cannaisseur Brands