A Message from Allan

Hi friends,

There are a lot of good software packages to choose from and you’re probably using one of them now. Once in a while, a GREAT idea comes up and our friends and Sponsor ProSolutions Software just came up with a game changer. When you find out more about PAIRED, you’re going to love how easy it is to operate and how much more efficient your operation will be (business or individual)…

 

  • Push notifications!  A better option than the old-fashioned texting options.  Notifications are such a familiar technology for mobile users…along with in-app messaging, it’s fantastic for the ease of use for you 
  • and your employees and clients!
  • The staff app is really cool!  Your employees are able to see their daily appointments and numbers in real time.  A great tool for managing and increasing business.
  • You have the ability to personalize your app with your logo, branded colors and other images!  The app is available to your clients in the app stores in YOUR business name.  How cool!

Paired includes the ability for your clients to purchase retail products as well as gift cards directly from their online store.  The app allows you to feature a promotion on specific products or scan gift cards directly from the customer’s phone.  

The ability to book directly through the app makes the process easier to navigate to clients.  Cutting out any potential confusion could be a major factor in not only getting new clients, but also retaining them.  If they like the experience and think it is “easy”…they’ll remember how pleasant it was and will be likely to come back again.

There are many more great features and reasons to check out Paired for your spa and salon business!  We suggest you go take a look for yourself…especially since they are running a great promotion!  Here are the details:

You can switch for FREE, and ProSolutions will beat your current rates! (minimum of $39/mo…)  

Click here for more details and to take advantage of the promotion!

The History of Medical Cannabis

Cannabis is a truly ancient medicine. For as long as humanity has cultivated cannabis sativa—and our relationship with cannabis stretches back thousand of years—we’ve been using the plant for its potent medical benefits. Here’s a brief examination of the history of medical cannabis.

China
Some of the earliest references to medical cannabis pop up in China. In 2737 B.C., the Chinese emperor Shen Neng prescribed marijuana tea as a treatment for a wide array of maladies, including malaria, gout, rheumatism and—rather laughably—memory loss. By around 200 B.C., Chinese farmers had successfully cultivated hemp, using it to make everything from clothing to rope and, of course, medicine, according to Psychology Today. In 200 A.D., the Chinese medical book, Shennong Bencaojing, noted that cannabis could be used as an anesthetic. Apparently, the drug could be mixed with wine, and a patient would drink the cannabis-wine prior to surgery. Physicians also used cannabis oil, leaves, and its roots to treat tapeworms, constipation, and blood clots. Cannabis’ popularity as a medicinal drug bloomed in Asia, and eventually over the course of several hundred years, medical cannabis made its way outside of China probably via merchants and traders, spreading into other regions, such as India.

India
Bhang is an Indian drink made from cannabis paste, milk, ghee, and various spices. According to Medical Daily, bhang is referred to in the fourth book of the Vedas as having the ability to “release an individual from anxiety.” It could also boost a person’s mood, sharpen their mental prowess, and “remove wind and phlegm.” Bhang was even used to treat sunstroke and dysentery, as well. From around 1400 B.C. to 1600 B.C., medical cannabis made its way out of Asia and into the Middle East and Africa. Archeologists have found papyrus scrolls dating from around 1500 B.C. that list medical cannabis as a valuable medicine for the treatment of inflammation. Since Islam generally forbids the consumption of alcohol, cannabis became popular both as a recreational drug and as a medicine. Apparently, cannabis did appear in medieval Europe, and physicians sometimes used the plant to treat lung ailments—such as coughs—as well as tumors and jaundice. Medieval physicians though believed that overconsumption of cannabis could cause sterility, so they often warned against excessive use.

The Americas
When the Spanish conquered the New World in the late 1500s, they brought cannabis to South America. However, cannabis never really took hold in the early American colonies—colonial farmers seemed to exclusively grow hemp. The plant was mostly used to make clothes, bags, rope, and paper. Beginning in the early 17th century and moving into the 18th century, American physicians began noting that hemp roots and seeds could be used to treat incontinence, inflammation, and various venereal diseases. An Irish doctor named William O’Shaughnessy helped to increase cannabis’ popularity in both the U.S. and England—he served as a physician with the British East India Company, and he witnessed firsthand how cannabis could be used to treat both rheumatism and nausea. By the early 1900s, pharmaceutical companies often added cannabis to various medicines and food items.

Unfortunately, increased federal regulations on medicinal items—along with anti-immigration fears of cannabis-smoking Central American migrants—helped to shift American public opinion on cannabis in the early 20th century. Eventually, cannabis went from being an important medicinal plant to a feared narcotic—though those fears were truly unfounded. However, as exhibited by cannabis’ rather unique history, physicians across the world have lauded medical cannabis for its health benefits for thousands of years. It’s only a matter of time until public opinion in the U.S. shifts completely, and the entirety of the nation begins to hopefully respect cannabis for the critical medical resource that it is.
*This blog lists the difference.

Sources:
http://content.time.com/time/health/article/0,8599,1931247,00.html
http://www.medicaldaily.com/brief-history-medical-cannabis-ancient-anesthesia-modern-dispensary-370344

Cannaisseur Brands

Cannaisseur Brands

www.cannaisseurbrands.com

424-253-2208

Giving Back to Female Entrepreneurs: Amber products announces their support of iFundWomen

Brought to you from the amberproducts.com blog – 

We are excited to announce our support of iFundWomen, a new crowdfunding platform for women-led startups and small businesses. Giving Back to Female Entrepreneurs Their mission is to close the funding gap for female entrepreneurs so they can get their businesses off the ground and we think that is amazing.

The number of women-owned businesses grew 30% from 2007-2012, which means that women are majority owners in roughly 36% of all US businesses.  Despite these amazing gains, women still only receive 2-6% of venture capital funding. Women create companies with 50% less capital and iFundWomen wants to change that.

Amber Products has been working with forward thinking, hard working and talented women entrepreneurs for over 35 years, making iFundWomen a perfect alignment for our company. We believe in supporting women who believe in themselves and their dreams. Amber Products wants to help make those aspirations a reality through the iFundWomen platform. We want to support women who believe in themselves and their dreams and a company that helps them make those dreams a reality.

In a recently published post, iFundWomen CRO, Concetta Rand, admitted, “I never thought female entrepreneurs were any different than just ‘entrepreneurs’ until I joined my first tech startup.” Until that time she had been surrounded by strong female co-workers and mentors and didn’t realize the plight of women struggling to make their own business goals happen.

“As soon as I joined the iFundWomen team, I got the opportunity to speak with hundreds of female founders and business owners, hearing firsthand the obstacles they encounter while getting their businesses off the ground.  When I think about what holds back the potential of female entrepreneurship – access to capital, coaches and mentors, role models to emulate –  iFundWomen addresses each of them individually and holistically.  We offer dedicated coaching services, we have a Slack community full of peer mentors, we publish success stories so aspiring entrepreneurs have role models, and we get money into the hands of women so they can do incredible things.”

No matter what your dream job may be, Amber Products is proud to support your efforts to stand on top of your own mountain.

Learn more about iFundWomen.

If you have specific beauty industry questions for our professional staff, contact us directly and we would love to help!

So you know you’re not alone, check out the You’re Not Crazy video series that is directly linked to iFundWomen. Start with The Confidence Gap below. 

 

Amber Products

Amber Products

See more about Amber Products here

We want you – our customers – no matter your skin ailments or issues to enjoy the satisfaction of flawless, radiant skin. Beautiful skin for a better you!
 
Over the past four decades Amber Products has developed hundreds of professional skin care treatments with products formulated with the most cutting edge ingredients available.
 

3 Design Ideas for Your Spa to Improve Profitability

1) Bigger isn’t better

Determining the actual size of your spa prior to signing a lease or purchasing a property is a critical business decision and can dramatically affect the success of your Spa. You need a business plan that provides the tangible “science” for you to make an informed decision. A clear balance sheet of the number of treatment rooms and their relative income and the expense to design and build-out the space has to pencil out providing reasonable profitability. Having too ambitious a plan that costs too much to build and is underutilized is a hangman’s noose strangling the business with unsustainable expenses. Therefore, finding the balance between your ambition, income and expenses to arrive at a realistic balance sheet is critical to your business success. Before the economic downtown, many “uber” spas were designed providing an abundance of amenity space with limited revenue-generating area. Unsustainable Bigger is no longer better.

spa design for spa profitability

Check-In desk at Vdara, Las Vegas shows clear guest circulation to Salon, right and Fitness, left

2) Spa programs should drive the design of your Spa

Knowing who you are, as a Spa and distinguishing yourself from your competition is tantamount to your success. What does your Client base need? What is their “must have” treatment? Once your programs have been decided your building design can begin. Provide a list to your architect/designer of the number and type of treatment rooms that were plugged into your business plan to calculate your revenue projections. List those rooms and provide that to your design professional before they start designing your space. Calculate the percentage of revenue-generating space vs. amenity space. Generally, a minimum of 65% of the total area should be revenue-generating. The other amenity-enhancers and circulation space should not cross over that 35% threshold. The interior materials and décor should reflect the ambiance enhancing the guest experience. The treatment programs must drive the design of your spa.

floor plan for a spa

Plan of Spa showing 92% of floor area is revenue-generating

3) Retail therapy

Retail and online sales should be making you money in your sleep! A successful retail boutique can animate the guest experience. It must compliment your service offering and should be an important asset to your Spa. Allowing guests to interact, sample and bring home part of the “wellness experience” not only increases sales, but acts as a constant reminder of their delicious experience at your spa.

Clients need to touch, smell and experience your retail offering. If they are exposed to your enticing products (3) separate times, they are more likely to purchase. The first moment is a visual tease or an interactive sample bar, the second time, it’s integrated into the spa treatment, and the 3rd is the check- out soft-sell by a knowledgeable staff member. How about a complimentary small gift bag for your VIP clients?

Robert D. Henry Architects

To learn more about Robert D. Henry Architects, click here

Robert D. Henry Architects
111 John Street, Suite 200
New York, NY 10038
T: (212) 533-4145
info@rdh-architects.com

retail display

Retail therapy with accessible and visually enticing display

Outside the Box Marketing Ideas for Hair Salons

No business is without areas for improvement. If you can manage to believe it, a well decorated, clean, and warm space is a good marketing idea for your salon! The cleanliness of your space and impression your salon leaves on your customers is the image your brand will retain. By keeping your space well maintained, your employees trained and polite, and your services top-notch, you will be able to keep your customers and gain new clientele.

Promotions and discounts

It doesn’t matter what someone is selling—people are attracted to discounts. However, it’s how you promote those discounts that attract the people to you. Well-designed coupons and fliers are great ways to catch someone’s eye. You can also come to an agreement with
establishments near you to display your fliers at their reception to catch the eye of their clients.  These agreements must also come with conditions such as offering discounts to the establishments employees and patrons. Don’t forget that social media can be a powerful tool
not just in communicating with potential customers, but also in advertising promotions and discounts. Be sure to get those shares, likes, and comments, and let your content be seen!

Create your brand

You have to think about who you want your target market to be. Are they the everyday woman? Family or child-centered? Brides? By thinking of your clients, you can get ideas on how to decorate your space. Salons for children could have toy seats and play areas, and family centered ones could also be reason for you to expand and include a spa in your list of services.  Salons for men could have adjustable leather seats and a rough and rustic design. Aside from decorating your space accordingly, you should also create services that would cater to your target market, such as mother-daughter packages, or a grooming package for men, or even a spa package for a group of ladies with complete with champagne or wine. Not only will your clients be having the time of their life, they will also be bonding with family and friends.

Expose your brand

Not everything has to have profit. A good way to promote your brand is by doing non-profit exposure. Who would resist a free haircut? You could offer free haircuts for the first 30 people to sign up upon opening, or free services to followers on your social media accounts. You could also hold charity events such as grooming for homeless people, haircuts for schoolchildren from poor families to prepare them for school, or how about free haircuts for those people who have hair longer than a foot so you can donate the hair to organizations who make wigs for cancer patients? Other activities you can do unrelated to your industry could be your participation in public service announcements or dissemination of information from the local government.

You don’t have to resort to wild and shocking advertising ideas to get your salon’s brand and
name out there. All you need to do is think outside the box.

Robin Vinz Salvador

Robin Vinz Salvador

Digital Marketing Manager at Bound for Style

Twitter – twitter.com/robinofbfs

Instagram – www.instagram.com/vinzsalvador23/

Contact him at robin@boundforstyle.com

Bound for Style

What’s an experience anyways?

Have you ever walked into a salon or spa and automatically you can tell that they have their stuff together? From the aromatherapy scents that are drifting through the air, to the drinking water that is filled with various fruits, to the clean and spotless environment as well as the soft relaxing music that you can hear? I know I have and I love it. Perhaps you have an appointment to get a massage or skin care service and as you are walking through the hallway, there is a sweet silence and low lighting that gets you mentally prepared to receive the best service from a qualified professional. And after you receive your service, you are then escorted to compensate for your experience? You are so impressed that you sign up for a membership, monthly e-newsletters, and make future appointments. You cannot wait to tell all your friends about your amazing experience.

That my friends is how every customer should feel when they enter and exit your salon or spa. That is a great example of a customer experience. I must ask you, does your organization have a customer experience plan in place? If not, it is certainly not too late to establish one. Here are a few guidelines to help you get started:

1. Make the experience unforgettable. And I mean unforgettable in a great way! It doesn’t have to be expensive or costly, but a lot of businesses forget that people pay for an experience. People no longer want to wait 30 minutes to be seen by their service professional. Be on time and start the appointment at the schedule time.

2. Listen to your guest. It seems that nowadays everyone wants to get a word in and the last word at that. The guest is coming to you to relax, unwind, and relieve some stress. Don’t talk over them. Let them lead the conversation.

3. Exceed their expectations. That’s right! Go above and beyond their expectations. I always ask each of my new guests what their expectations of the appointment is and we go from there. After, I ask, have I exceeded their expectations. If they say no, that gives me an opportunity to address the issue and provide a solution.

There’s nothing like an amazing customer experience that will keep your customers coming back for more! Plus, they will most likely share their positive experience with their friends and family, which will result in more income for you!