Hydra 3Ha™ Hydration Range from Sothys

Sothys Hydra 3Ha

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Hydra 3Ha™ Hydration Range

Intensive Hydrating Serum

Sothys Hydra 3Ha Hyaluronic Acid Intensive Hydrating Serum is a light and airy formula that will restore skins moisture. This serum will protect the epidermal layer of the skin that helps with regeneration of new skin. It also contains a botanical complex that will help improve the communication between the dermis and epidermis.

Sothys Hydra 3Ha Hyaluronic Acid Intensive Hydrating Serum can be applied to any skin type to give it an extra boost of hydration, moisture and protection. It will restore the skins elasticity with ever application, preserving the skins youthfulness and giving skin a rejuvenated feeling.

Hydrating Cream/Gel

Sothys Hydra 3Ha Hyaluronic Acid Hydrating Cream keeps the skin moisturized day after day. This cream will transform skin into a youthful, glowing appearance with the help of 1055 Boletus Extract. Moisture is held in with a protective barrier on top to keep skin at its best.

Sothys Hydra 3Ha Hyaluronic Acid Hydrating Cream should be applied to any skin type that’s looking for a little extra boost. It should be applied twice a day to both the face and neck for full coverage and moisture.

Hydra-Smoothing Mask

Sothys Hydra Smoothing Mask is a creamy formula that will coat skin with a soft, relaxing scent of flowers and water. It provides skin with an intense amount of moisture to restore any moisture lost. It also contains ingredients that help lock in moisture and create a protective barrier over the skin.

Sothys Hydra Smoothing Mask should be used on any skin that is lacking moisture or would like extra softness. This mask is gentle enough to use on any skin 1 to 2 times a week. In as little as 15 minutes skin will be transformed into a glowing, youthful complexion.

From Sothys

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Starting a Salon Business: The Ultimate Guide

From Booker – 

Starting up a salon can be a rewarding experience, but a daunting one if you’re new to the business niche. Here are 8 simple, clear steps on how to start your own salon business and follow your entrepreneurial goals. 

Step One: Draw up a clear, concise picture of what you want your business to look like

It is vital to have a crystal-clear picture of what you’re ultimately aiming for. As Stephen R. Covey says in his best seller The 7 Habits of Highly Effective People, “always start with the end in mind.”

Some questions to ask yourself:

  • “What services do I want my salon to offer?”

There are several different types of salons; for example: hairdressers’ and hairstylists’ shops, nail salons, beauty spas, make-over and make-up salons, etc. There is also a variety of services you can offer, such as acupuncture, reflexology, beauty product sales, etc.

  • “What type of clientele do I want to reach out to?”

Define your market. Do you imagine your future customers as being elite and affluent? Or a lesser-served broader community? Are you aiming towards a certain niche, such as seniors, children, or bridal parties?

  • “In what way do I want my salon to stand out above the rest?”

Of course, you aim for excellence in all areas. But if your salon stands out for one particular thing above all, it will be more easily remembered by your customers. Do you want your customers to remember your salon as the one with the fantastic hair-do’s? The incredibly welcoming and friendly customer service? The refreshingly relaxing atmosphere? Create a vision of what you want your business to be remembered by.

Step Two: Identify your financial means

The cost of starting up your own salon can vary from anything between $2,000 to $30,000, depending on your vision, your goals, and your clientele. Of course, there is a world of difference between purchasing a few pieces of equipment and setting yourself up in a spare room in your home (be aware of local zoning restrictions, however), and renting a space in a shopping mall for a full-blown business.

Assuming that you aim to start a proper shop-front salon business, you may need to look into small business loans to get your feet off the ground.

Step Three: Write up a business plan

A business plan is a concrete, ink-on-paper strategy about where you want your business to go, the identifiable means that you have to get there, and how you’re going to use those means. It breaks up your goals into doable steps, timeframes, and outcomes.

The main parts of a business plan are:

  • Your main goal, or how you want your future business to look in a specific timeframe

For example, by such-and-such a date, you want to be successful by such-and-such measurable criteria (such as a specific amount of income, or a specific number of clients).

  • Your means and tools for reaching your goal

This includes your money, your time, and your efforts, and even your own talents and those of your personnel. It includes marketing strategies that are at your fingertips, such as social media, and marketing strategies that you could implement in the future, such as paid advertisements, banners, and a website.

  • Link your goals with your means.

Brainstorm as to how can you use your means to reach your goals.

  • Outline the steps for using your means to reach your goals.

These should be stated as required actions, such as: “By such-and-such a date, so-and-so will complete this specific action.”

  • Naturally, a business plan involves an honest look at finances.

Use pie charts or graphs to study what money you have, how it could grow, how you want it to grow, how you want to put it back into your business, and why. If you are new to business finances, it may be a good idea to hire an advisor at this point.

Step Four: Learn about and comply with local business regulations:

Look into what is necessary to acquire the proper business licenses and permits. Local government websites are usually a good place to start. Also, a business adviser can help you sort through all the red tape and forms.

Step Five: Choose Your Salon Location:

The location of your business will have a lot to do with your results: the type of clientele you attract and the type of money you end up making. Here are some considerations to keep in mind when searching for the right location for your salon:

  • Make sure that your customers have sufficient parking space and that the building is easily visual and accessible from the near-by roads.
  • Most small business salons require between 1,000 to 2,000 square feet of space.
  • Buying or renting a location that has already been used by a previous salon has its pros and cons. Pros are: the plumbing, electricity, stations, reception and waiting areas, etc. may already be in place. Cons can be that a potentially poor reputation of the previous salon may carry over. Check out the reasons why the previous salon is moving or shutting down and make sure they won’t affect your own success.
  • Your location will need four separate areas: reception, shampooing, service, and storage / employee area. Devote about 50% of the shop to service, 20% to reception and product sales, 10% to shampooing, and 20% to storage and employee lunch / break / meeting room / facilities.

Step Six: Purchase the salon furniture and tools of the trade.

What you buy will depend on the type of services you plan to offer. How much you buy will depend on the size of your building.

Break down your building into the four separate areas mentioned above and identify what you will need for each.

  • Reception and retail: you will need a welcoming desk, office equipment, waiting area chairs, and any products that you want to sell.
  • Shampooing: you will need a shampoo unit.
  • Services: you will need full equipment for service stations. If you are offering spa services, you will need beauty beds, massage tables, etc.
  • Storage / Employee Area: you will need basic furnishings such as tables, chairs, office supplies, etc.

Step Seven: Hire the right personnel for your salon.

The various roles of salon personnel are:

  • Owner (you)
  • Manager
  • Hairstylists / Cosmetologists
  • Receptionist
  • Aesthetician
  • Massage Therapist

Remember that some localities require that a person be certified before performing certain functions, such as massage therapy or hair removal services.

Step Eight: Advertise, Advertise, Advertise

Let the world know you’re out there.

Social media provides an affordable but very effective method of getting your brand out to the public. Make the most of Facebook, Snapshot, Instagram, Twitter, and Tumblr to reach your target market.

Having your own website nowadays is practically a “must”. Imagine if you could give your business card to absolutely anyone who was looking for your particular service. That is effectively what having a website is like.

Word-of-mouth is the oldest, but still remains the most effective way of growing your brand-name. Have loyalty programs, sharing programs, rewards programs, etc. to encourage your customers to bring in their friends and family. 

Sarah Marshall

Sarah Marshall

Sarah is the Marketing Manager of Salon Supply Australia

Sarah is the Marketing Manager of Salon Supply Australia, a salon furniture and supplies business catering to hairdressers, beauty salons, barbershops and wholesalers.

See more from Booker and Sarah here!

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Best New Product Award Winners Announced at NY NOW Winter 2017 Market

www.giftsanddec.com

NEW YORK, NY — Winners of the “Best New Product” Awards and “Best Exclusive Launch” Award for 2017 were announced at NY NOW®, the Market for Home, Lifestyle + Gift. Each of the winning companies stood out among hundreds of entries that showcased the leading trends in home, lifestyle and gift. 

NY NOW’s “Best New Product” Awards
NY NOW’s “Best New Product” Awards recognize and celebrate the extraordinary product offerings from exhibitors across the market! Hundreds of exhibitors entered the awards and one winner was chosen from each of the ten sections within the HOME, LIFESTYLE and HANDMADE Collections on display in the Jacob K. Javits Convention Center, including the Accent on Design® section, which was added to the program for the first time this market.

“This year’s ‘Best New Product’ Awards winners are all incredible examples of this year’s hottest trends and truly set the bar for design in a variety of categories,” said Scott Kramer, NY NOW Co-Director and Vice President, Emerald Expositions. “NY NOW is the destination for the most innovative brands that are combining design and functionality and our panel of expert judges certainly had a wealth of options to consider before naming this year’s winners.”

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RevitaLash® Advanced

RevitaLash Advanced

RevitaLash® Advanced

Eyelash Conditioner (Not Available In CA)

Our #1 selling , award-winning formula. Enhances lashes and protects against breakage while improving flexibility & shine for more dramatic lashes.

Concentrated Formula. One-Stroke Application.

Curl Effect® helps naturally lift and curl the eyelashes.

Proprietary blend of scientifically-advanced technology and natural botanicals join in concert to protect against breakage and brittleness. Improve flexibility, moisture, and shine for more dramatic-looking eyelashes.

Daily use provides immediate conditioning benefits, leading to healthier-looking, more luxurious lashes.

From RevitaLash

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EyeRenew from Pevonia

Pevonia EyeRevive

EyeRenew from Pevonia

This potent EyeAwaken Complex is supercharged with:

• Plankton extract, derived from the Spanish volcanic island of Tenerife in the Canary archipelago with an eco-system rich with a diversity of marine micro-organisms. Clinically proven to increase collagen and elastin synthesis, it reduces fluid leakage from capillaries and the formation of AGEs (Advanced Glycation End-products). It also increases the degradation of bilirubin and biliverdin boostings microcirculation for enhanced oxygen and nutrient delivery to the skin.

• Marine Collagen protein and Silanetriol unite to deliver superior skin plumping, firming and de- aging benefits.

• Hyaluronic Acid infuses the skin with utmost hydration and all day luminosity, repair and protection.

• Natural iron oxide light reflecting pigments that brighten, conceal and smooth for a flawless, more youthful-looking eye zone.

From Pevonia

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Being Seen! Jane iredale featured in Eyelash Magazine!

It’s so cool seeing our sponsors being showcased in the media!  Here is another great feature for jane iredale!!

Excited to share a beautiful profile piece on Jane Iredale in the January/February issue of Eyelash Magazine (Circulation: 71,630). The article titled, “Mineral Mastermind” begins by detailing Jane’s career change from New York-based casting director to mineral makeup pioneer. The editor then highlights the launch of flagship product, Amazing Base, while bringing a spotlight on Skin Accumax and our overall holistic concept. A quote from Jane detailing her most loved items from the line, PurePressed Base Mineral Foundation and PureLash Lash Extender & Conditioner, is featured along with great product images and a reference to janeiredale.com. An image of Jane seated at her desk is also included within the piece.

PureLash is also featured in this issue’s Products Picks page which rounds up top beauty picks for lashes. A quote from Tricia Behmardi explaining the difference between lash primers and lash conditioners is featured in the center of the piece.

See more more at janeiredale.com

Pevonia Products Used for NHL All Star Commercial

NYC-based celebrity makeup artist, Alexis Frank, mentioned Pevonia®’s Myoxy Caviar® line on Instagram in regards to her latest project with the National Hockey League (NHL). She recently worked with Peter Gordon and Lo Fi films on this NBC Sports NHL All Star Game Commercial and used the following Pevonia products on the actors in the commercial:

 Myoxy-Caviar® Timeless Repair Lotion

 Myoxy-Caviar® Timeless Eye Contour

 Myoxy-Caviar® Timeless Repair Cream

See the commercial here: https://www.youtube.com/watch?v=cS1TMAIWi6s

Visit Alexis Frank Makeup Artistry: https://www.instagram.com/p/BP5ml5GBkgz/?taken-by=alexisfrankmakeup

About Pevonia Botanica:

Pevonia believes the most powerful ingredients in skincare come from the safest source – nature. For nearly three decades, Pevonia has used highly sustainable processes in line with the company’s stance on environmental conservation, tests only on humans, and is the leader in delivering natural skincare solutions to the finest spas and professional aestheticians worldwide. Pevonia is coveted by celebrities, influencers and media and continuously innovates by delivering outstanding skin solutions that restore, rejuvenate, and revitalize all skin types.

Hand and Stone spa franchise comes to Middletown

www.middletowntranscript.com – Everyone needs a day to kick back and relax, and now with the opening of Hand and Stone Spa in Middletown, residents have one more option to choose from.

Franchisee Diana Simons opened her first Hand and Stone Spa location in Bear over two years ago, and after repeated client requests for a Middletown location, Simons has now brought her services to the M.O.T area, situating her spa at 401 South Ridge Avenue.

 

“We are the only franchise that offers facials, massages and hair removal,” Simons said. “The location in Bear was doing great, but we had a lot of clients that were driving from Middletown, Dover, and even farther than that, which is why we opened our second location.”

Simons noted that the Bear location reached 1000 members in under 18 months, and that she has similar expectations for the new Middletown location.

“I expect Middletown to accumulate the same number of memberships as Bear,” Simons said. “Just because there is a demand for ours services. There is just nobody around here that does what we do in this environment.”

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What’s Trending: Healthy Nail Salons

Federal Grant Money Is Giving California Nail Salons A Healthy Makeover In 2017

What is the Healthy Nail Salon movement?

The California Healthy Nail Salon Collaborative was established in 2005 out of a growing concern for the health, safety and rights of nail salon and cosmetology workers, owners, and students. In 2016, California passed a law promoting the Collaborative’s recognition program that rewards salons for protecting estheticians and clients from exposure to toxic chemicals.

To gain recognition, the program has 9 requirements that focus on protecting the health of the workforce and creating a safer environment for clients:

  1. Use nail polishes without the toxic-trio: dibutyl phthalate (DBP), toluene, and formaldehyde.
  2. nontoxicSafer nail polish removers without ethyl or butyl acetate, such as acetone.
  3. Avoid using nail polish thinners. Use those without toluene and methyl ethyl ketone.
  4. All nail salon staff should wear nitrile gloves when using nail products.
  5. Ventilate the salon. Designate a specific area for artificial nail services.
  6. Install a mechanical ventilation unit within 1 year of entering the program.
  7. Train all salon nail staff (payroll & on contract).
  8. Commit to adopting safer nail products.
  9. Do not allow customers to bring in products unless they meet program criteria.

 

What do customers think of the healthy movement?

Customers have expressed support for programs that recognize salons for using safer and healthier practices. According to surveys of over 1,000 people:

  • 59% were not aware of toxic chemicals in nails salon products;
  • 96% were more likely to request healthier, safer products;
  • 95% were willing to pay at least a dollar for healthy services, and 56% were willing to pay $3 or more;
  • 94% were more likely to go to a salon that was formally recognized for using safer products and practices.

 

How can you join the movement?

Last month, the EPA provided a $120,000 grant to the CA Healthy Nail Collaborative to launch a microloan program that will help moveexisting salons install indoor air ventilation equipment, purchase less toxic nail polish, and provide training for nail salon workers.

If you’re a salon in California interested in “going green,” there’s no better time than now! You can learn more about the Collaborative by clicking HERE.  

Matt Wiggins

Matt Wiggins

VP of Sales at ProSolutions Software

With over 20 years experience in the beauty industry, Matt teaches classes to salon and spa owners on business topics including branding, management, marketing and advertising.

prosolutionssoftware.com