BEAUTICIANLIST, NEW BEAUTICIAN-DISCOVERY PLATFORM FOR CONSUMERS, SETS NEW INDUSTRY STANDARD, CELEBRATES LICENSED SERVICE PROVIDERS

NEW YORK [March 22, 2018] – BeauticianList, the first online platform to identify licensed beauty specialists, recently announced the launch of its online platform, BeauticianList.com, as well as its free mobile app. Providing verified data about licensed professionals, BeauticianList empowers industry pros to grow their business through a unique online community, while offering beauty enthusiasts an unprecedented way to discover only licensed beauty practitioners.

BeauticianList provides a first-of- its-kind online directory and safe community for beauty specialists that unites them with potential clients who are seeking beauty and nail services. Further validating the need for industry regulation, BeauticianList educates consumers about the dangers associated with unlicensed technicians and salons, including being exposed to sub-standard, unsafe practices. Also, BeauticianList provides industry news, tips, trends, and other relevant information about beauty care and services, including information on proper procedures and state-specific board rules.

How BeauticianList works:
● Beauticians, all of whom must hold a valid license, can register for online membership by providing their name, state, and valid license number, as well as enhance their profiles with further details (i.e. social media profiles, areas of specialty). Additionally, licensed beauticians gain access to an active forum for addressing questions and engaging in discussions.
● Consumers can visit BeauticianList or download the free mobile app, and search for licensed beauticians based on areas of expertise, location, and name. The BeauticianList community enables beauty enthusiasts and specialists, alike, to share photos of services, beauty news, and trends.

Previously, the only way to verify a technician’s current license status was by logging onto a state’s website and trying to find the board of cosmetology’s verification feature. However, as every U.S. state has its own rules and regulations regarding cosmetology certification, there was no unified place to house this information. BeauticianList is the only destination where data can be checked from any U.S. state, conveniently in one place.

“Connecting consumers with verified professionals, BeauticianList enables beauty enthusiasts to find the best local providers in their own neighborhood, as well as when they’re traveling,” said Dasha Minina, BeauticianList founder and CEO, who is also a licensed nail technician.

“More importantly, it helps them discover only licensed professionals who maintain the highest quality of health and safety standards, a huge concern that continues to plague the beauty industry.

About BeauticianList
Based in Englewood Cliffs, NJ, BeauticianList launched in 2017 by entrepreneur Dasha Minina, a licensed nail technician, and serves to support licensed beauty professionals, while advocating for the education and safety of beauty and nail enthusiasts. For more information, visit BeauticianList.com and follow them on Facebook, Twitter, Instagram, and Pinterest. The free mobile app is now available on Android, as well as iOS.

A great look into how you can live your live with “wellness” included

Our friend Sharon Narduzzi, the Director of Spa and Fitness at the Silverleaf Club was featured on Thrive Global!  We love seeing our friends featured across the media.  Please give it a read…it’s a great look into wellness and our day-to-day lives!

“Wellness’ has become an increasingly saturated and streamlined word rooted in good intention. Webster defines it as ‘the state of being in good health, especially as an actively pursued goal.’

I believe the true essence of wellness is fluid from person to person and is a holistic reflection of who you are, what you think, what you feel and that for which you choose to surround yourself. We are responsible for our wellbeing and must choose to be active participants in making decisions to better our lives. Below are a few ways to define wellness and integrate those elements into every aspect of our being.”

Read the entire piece here

Books of Discovery now publisher of Ruth Werner’s A Massage Therapist’s Guide to Pathology

Books of Discovery broadens its portfolio of foundational massage therapy textbooks

BOULDER, CO, MARCH 14, 2018 – Books of Discovery, one of the most respected manual therapy publishers, has added to its roster a premier pathology textbook authored by a well-known name in the world of massage therapy — Ruth Werner, former president of the Massage Therapy Foundation. Originally published in 1998 and now in its sixth edition, Werner’s A Massage Therapist’s Guide to Pathology is one of the most sought-after resources for educating massage therapy students about a wide range of diseases and disorders, preparing them to make the best possible decisions for clients living with health problems.

As of February 2018, A Massage Therapist’s Guide to Pathology is now published by Books of Discovery. It was previously produced by Wolters Kluwer.

“As our business continues to grow, we keep looking at new opportunities to expand our portfolio with textbooks that further strengthen Books of Discovery’s commitment to helping manual therapy programs achieve outstanding teaching and learning objectives. Bringing A Massage Therapist’s Guide to Pathology into our publishing family helps us achieve that goal,” said Melinda Helmick, president of Books of Discovery.

A cornerstone educational resource of many massage therapy programs, A Massage Therapist’s Guide to Pathology sets the standard for pathology instruction. Comprehensive and visually appealing, the text contains detailed information on the etiology, signs, symptoms, and treatment of over 500 diseases and conditions.

“I invite readers into a learning environment that is friendly without being trivial; clear without being simplistic; and sensitive, not only to the struggles that we and our clients may live with, but also to the complexities of the decision that we must make in that context,” Werner says of A Massage Therapist’s Guide to Pathology.

Books of Discovery is well positioned to take Werner’s beloved textbook into the hands of many more massage therapy programs and enhance its global visibility.

“The acquisition brings together under one publishing roof two of the industry’s ‘gold standard’ texts — Trail Guide to the Body and A Massage Therapist’s Guide to Pathology,” said Tim Herbert, VP of Educator Relations. “With more than 850,000 copies of Trail Guide to the Body sold worldwide and our international distribution network, Books of Discovery has the platform to expand the reach of Ruth Werner’s text and give it the support and attention it deserves.”

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About Books of Discovery
A 20-year-old publishing house, Books of Discovery is one of the most respected publishers of foundational manual therapy textbooks in the world, serving more than 2,000 programs in nearly 40 countries. These include programs preparing students for careers in athletic training, massage therapy, occupational therapy, physical therapy, and various other bodywork and healthcare professions.

Books of Discovery is the publisher of the acclaimed Trail Guide to the Body — the industry’s “gold standard” textbook for the instruction of surface anatomy and palpatory techniques — required by nearly 90 percent of massage therapy programs. Connect with Books of Discovery on Facebook, Twitter, and Instagram.

For more information, contact 1.800.775.9227 or info@booksofdiscovery.com. Or, visit
BooksofDiscovery.com.

7 Ways to Be a Better Massage Therapist in 2018 and Beyond

Becoming a great massage therapist will require more than just taking up massage therapy courses and learning the proper techniques. There is more to it than just that. If you want to become a better massage therapist who delivers superb service from start to finish and get return clients, coming up are our seven suggestions.

1. Know Your Numbers

All practitioners can’t get to the next level of their career path without knowing as well as managing their key performance indicators. And this does not just involve the financial basics but also your average service and retail sales, most popular services, the frequency of visits, and your client retention rate.

These numbers are what you’ll use to scale the success of your practice. Moreover, they will help you identify the different opportunities for growth and improvement.

You can begin by having a clear view of where you are now and determine the areas that need improvement. Also, compare where you today with the past couple of years. By closely monitoring your progress, you can work on consistently growing your practice.

2. Plan Ahead

Growing your knowledge and skills will only happen with planning. After knowing your numbers, you can begin to map out your plan for the next six to twelve months. Visualize where you want your career to be by writing things down and creating a plan of action. It is also crucial for you to give yourself a deadline for completing the things you set out to accomplish.

Remember that without a plan, getting more new clients, retail success and professional growth will only be part of your wish list. To reach your goals and develop your skills, be on the lookout for courses, coaches and additional resources.

3. Create a Welcoming Entrance

To become a sought-after massage therapist, you must ensure that your clients are happy the minute they walk into your door. For most people, a massage is their way to escape from the worries they have at work or at home. So it is important for you to create a welcoming ambiance the moment they step into your door. They should be able to relax as well in the waiting area. Make sure that your full marketing collateral exudes the same welcoming and warm feeling.

4. Prioritize Good Communication

Though your technique is important, communication is even more vital when it comes to dealing with clients. So before each massage session, talk to the client to know their goals for the massage and to establish their expectations.

Moreover, communicate with your clients during the massage by asking how a particular pressure feels, how the room temperature feels, and if the music is too soft or too loud. Inform them as well that they can tell you if they want something different any time. However, you should not talk too much as well to avoid interrupting their focus.

After the massage, immediately get their feedback. Determine if you have met their goals. It is also important for you to share several home-care tips so they can feel better and more relaxed in between visits. Getting their feedback can motivate them to return to you since they know that you really care about delivering the best massage possible.

5. Build a Community

Team up with other professionals to expand your knowledge as well as opportunities. Successful massage therapists and other professionals claim that surrounding yourself with great people who counterbalance your  weaknesses is among the keys to becoming a better massage therapist.

6. Keep Learning

The massage therapy field is continuously developing. Thus, you should keep an eye out for different continuing education and professional development opportunities like BTEC training courses. This way, you can stay in tune with the latest findings, practices and trends.

7. Have a Suggestion Box

One of the best ways to get input from clients is to have a suggestion box in the waiting area. If you have encountered dissatisfied or angry customers, do not take this personally. Rather, use these criticisms constructively to improve your practice.

Use the above-mentioned tips to fine-tune your massage therapy knowledge and skills. And be sure to remember that even the little details can make a huge difference in your practice!

AUTHOR BIO
Marc Innes is the Owner and Principal of the School of Natural Therapies, a training school for Massage & Holistic Therapies located in London. Marc began his career in the NHS, working in a number of managerial and training roles within the Ambulance Service in London. He spent much of that time educating and coaching medical staff. Over time, he developed an interest in all things complementary to Allopathic Medicine, in particular, Reiki Healing and EFT, which culminated in running a successful teaching and ‘energy healing’ practice. Marc is passionate about the massage and complementary therapy industry.

FSMTB Celebrates Job Satisfaction among Practitioners

(OVERLAND PARK, Kan. – March 20) – The Federation of State Massage Therapy Boards (FSMTB) announces findings from its 2017 Job Task Analysis (JTA). These findings, derived from the survey responses of thousands of massage and bodywork practitioners, indicate that massage and bodywork practitioners are overwhelmingly satisfied with their occupation.

Among significant data observed in the findings are 98 percent of practitioners who cited that they like being a massage therapist. Further, 97 percent of respondents indicated that they are happy that they entered the massage therapy profession. Ninety-seven percent of respondents cited that they are proud to be in the field. When asked about their enthusiasm for their occupation, 96 percent of respondents indicated that they were enthusiastic. Lastly, 94 percent of respondents indicated that they strongly identify with the massage therapy occupation. 
 
“While we know that consumers enjoy many benefits from receiving massage, this is an extraordinarily high amount of positivity and satisfaction exhibited by massage and bodywork professionals,” said FSMTB Executive Director Dr. Debra Persinger. “To be part of a helping and healing profession has intrinsic rewards and we are glad to be able to measure some of the value that massage and bodywork professionals experience.”
 
The Job Task Analysis is undertaken every five to seven years by the FSMTB to ensure that the profession’s sole licensure examination, the Massage & Bodywork Licensing Examination (MBLEx), reflects current practice. The complete 2017 Job Task Analysis will be released once analysis of the data is complete. For more information and to access prior iterations of the Job Task Analysis, please click here.

 

FSMTB is a 501(c)(3) non-profit, membership organization composed of massage and bodywork regulatory and licensing boards and agencies from 40 states, the District of Columbia, and the territory of Puerto Rico. FSMTB’s mission is to support its member boards in their work to ensure that the practice of massage therapy is provided to the public in a safe and effective manner.

Civana’s flagship resort opens; new wellness team members added

www.spaopportunities.com –

New wellness hospitality brand Civana has made its debut with the opening of its flagship resort, the Carefree Resort and Conference Center in Carefree, Arizona, US.

The resort features a combination of healthy dining, spa, movement and fitness classes, enrichment programmes and lectures, and is an adaptive re-use of an existing facility. The US$40m renovation incorporates a natural design palette and materials, and energy efficiency has been improved, including the introduction of solar energy in its new spa building. 

Civana is led by Kevin Kelly – who was former Canyon Ranch president and chief branding officer, and most recently was CEO and co-owner of California’s Two Bunch Palms. 

Joining Kelly is Larry Lamy, former VP of finance for Miraval and Canyon Ranch; and spa and wellness brand executive Rianna Riego, who assisted Kelly in the re-branding of Two Bunch Palms. Peter Smith, former COO of Canyon Ranch, is an advisor and senior board member of Civana. 

The company announced its formation and plans to transform Carefree in September 2017

“We believe most of us are on a personal journey towards health, life balance and wellbeing,” said Kelly. “Our mission is to bring that complete wellness experience to a larger travel audience at a more affordable price point. To deliver on this promise, CIVANA has assembled a best-in-class operating team from around the country who seek to be part of an authentic, mission-driven company.” 

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COMPHY INTRODUCES NEW WELLNESS PRODUCTS AND VIBRANT NEW HUE SAPPHIRE

Leader in Luxury Spa Linens Offers More Ways to Pamper Guests with Luxurious Neck Wrap System and Spa Wrap

Comphy Co.-the inventor and leader of luxury spa linens-announced the launch of additional products to enhance spa operations and guest satisfaction. Developed based on dozens of customer requests, the professional-grade neck wrap system includes a sturdy therapeutic neck pillow and hygienic removable, machine-washable cases. Launching later this Spring, the Spa Wrap enhances any treatment with easy closure and superior comfort. The Spa Wrap and Neck Wrap Case feature the signature performance microfiber fabric–lightweight, sustainable, durable, treated for stain release and, of course, Comphy soft.

“2018 is a big year for Comphy with all of our new product releases, and we couldn’t be more excited to be able to offer our clients a larger range of products based on their suggestions and needs,” said Mia Richardson, founder and CEO of Comphy Co. “We are also thrilled with our new shade of Shantung products, specifically for spa. Sapphire is our take on ‘spa blue’, which is on trend right now. Our clients were requesting a rich blue in a shade that wasn’t too light…it took a few versions to perfect.”

Neck Wrap System
The flax-seed filled Neck Wrap System which contains one Neck Wrap Pillow and 10 cases, is designed to complement Comphy’s massage table linens, featuring a heavier weight, high neck, and a design that keeps it from shifting. For heating or cooling, the flax seed pockets are designed to keep the fill consistently dispersed. The fabric and colors of the hygienic removable, machine-washable cases coordinate with linens and have the ability of scent customization by client preference.

The Neck Wrap Case and Neck Wrap Pillow can also be ordered separately.

Sapphire Shantung 
Comphy announces a new vibrant gem joining the shantung offerings: Sapphire! Sleek, bold and on trend, this hue will brighten any treatment room and is available in a variety of our shantung products for spa, including reversible saddle, table skirt , decorative pillows, eye pillow case , blanket, and comforter .

About Comphy Co.
There’s nothing more inviting than a Comphy bed. As the leading provider of linens for the spa industry, Comphy understands the importance of a luxurious touch. The highly specialized duvet cover…even baby linens. These durable, sustainable products are available to customers through the Comphy Retail Program, which creates a great profit-building option for spa retail. Learn more at www.comphy.com.

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Sales Contact:

Jessica Carrington, Director of Sales
Comphy Co.
jessica@comphy.com
323.225.8234

Media Contact:

Nancy Griffin, principal
Contento Marketing
nancy@contentomarketing.com
415.987.0012