Hi Friends, I hope everyone had a great 4th and spent time with family and friends.

Over the weekend, my multitude of conversations (business owners) brought up the question of “who are we to our customers?”

The question is as old as business itself, yet difficult for most to answer. My friend Mark Wiggins atwww.prosolutionssoftware.com has a simple, yet telling response; Your brand is your promise to your customer. It tells them what they can expect from you, your employees and your services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.” I love it as it cuts to the quick and describes a strategy for telling clients why they believe in you. More about this tomorrow.

Best, Allan

Allan Share

Allan Share

President of the Day Spa Association