Member Benefit of the Month:

Free Subscriptions -
Don't miss out on the free magazine subscriptions you're entitled to as a member of the DSA! They will not automatically be sent to you-you must send for them. Click here to see which publications you qualify for and send away for your free issues today!

Hannelore Leavy, executive director, DSA and IMSA, will be part of the roundtable discussion: "Recession Proof Your Spa"
at the Spa & Resort Expo & Conference/Medical Aesthetics Conference & Expo in New York in September.

eNewsletter Archives

Dear Day Spa Professional,

As a member of the DSA you've probably seen many new benefits coming your way. We're working very hard to bring you new, exciting and innovative programs that will help you bridge these economic downtimes, and bring even more value to your membership. For example, did you know that your membership entitles you to free subscriptions to most spa industry trade journals such as American Spa, DAYSPA and Skin, Inc., and the major spa consumer magazines (even extra copies for your front desk)? Be sure to take advantage of these offers as they come your way.

The DSA is contacted daily by writers, reporters and editors of major and minor newspapers and magazines inquiring about all kinds of things. If I'm not available when these calls come in, it's a policy of our office to answer these requests within the hour, as we know that these professionals are always facing a tight deadline. When we need an opinion from a day spa professional, we turn to our list of trend spotters. If you haven't signed up to be on the list yet, please do so today and we may be contacting you the next time we need an expert source!

I'd like to welcome our new editor, Liz Barrett, whom many of you may remember from DAYSPA magazine (she now freelances for Nailpro and Beauty Store Business and is the editor-in-chief of a national foodservice industry magazine). Liz felt we should concentrate our efforts on DSA and member news, providing you with the information you've come to depend on from us. We hope you're reading and enjoying this valuable publication, which is designed to bring you news about the industry, products and new technology as well as business education. If you have feedback or suggestions concerning current/future newsletters, please feel free to contact Liz directly at DSAnewsletter@yahoo.com.

Happy reading in the summer sun (with sunscreen)!

Spafully,

Executive Director

Disaster Assistance
The Day Spa Association and the International Medical Spa Association have been following the flood and fire devastation that has been ravaging the Midwest and Northern California over the past several weeks and we are concerned about you, your livelihood, and those of your employees.

We've opened up our "Members only Forum" on our respective websites www.dayspaassociation.com and www.medicalspaassociation.org to give everyone access to post messages, request assistance and offer assistance. Visit today and let us know how we can help.

Spa/Industry News
Breakthrough in Beauty Search
The 2009 Breakthrough in Beauty search has opened for submissions. The 2009 search emphasizes natural or organic cosmetics products, representing what has become one of the most competitive niches in beauty and a very tough market for young upstart companies to penetrate. The Breakthrough in Beauty annual search is the chance for a small, unknown line to break through the clutter and to shine. Submissions will be accepted through August 2008; visit www.BreakthroughinBeauty.com for more information and to download submission forms.

Hot Products/Services
Track Down New Clients
Have you ever considered building a mailing territory by analyzing the drive times surrounding your spa? Well, Compact Information Systems has. The Drive Time feature allows a radius to be created, not purely by the distance of the given route from the origin, but by the amount of time it takes to drive from a given route to the origin. This method takes into account the road network, average driving speeds as well as other obstacles such as bodies of water and railroad tracks. Contact Justin at 720-851-2326 or justin@cisdirect.com for more information.

Put some PROFIT into your spa business...
It's been seven years in the making and one solid year building, but DaySpaOwner.com has finally launched. The site focuses on putting PROFIT into your spa business and taking the STRESS out of it.

"DaySpaOwner.com brings valuable hands-on business experience and guidance to day spa owners through their network, providing timely articles, profit tips, downloadable audio, videos and teleconferences." --Hannelore Leavy, executive director, The Day Spa Association
"A site designed to build spa industry knowledge and profits for individual spa owners and the industry as a whole. The site is rich with spa articles, audio, video and training segments for salon and day spa owners. It's worth your while, as a spa owner, to check it out." --Seth Gardenswartz, SpaBoom

DSA executive director Hannelore Leavy has arranged for DSA members to receive a Bonus "Mastermind Call" with other spa owners along with other substantial discounts if they JOIN TODAY.

New Distance Learning Programs
Spas2b has just announced the launch of two new distance-learning programs, available for shipment worldwide.
1. Spa Startup, Management & Operations - 10 Disc set & 7 Manuals
2. Spa Management & Operations - 9 Disc set & 6 Manuals
For more information click here.

Galvanic Spa System
Small, smart, and powerful, the hand-held programmable Galvanic Spa II Instrument with patented self-adjusting galvanic currents and interchangeable heads-for face, scalp and body-works synergistically with specially formulated products to facilitate the transport of key ingredients for optimal performance. Ideal for at-home use between spa visits, clients can use the unit to boost the effects of treatments they are receiving at the spa. Four attachments help rejuvenate the complexion, revitalize the scalp and refine the body. View a video demonstration by clicking here. and contact Herb Hunter at HUNTER645@aol.com for more information.

Get Your Spa Online!
A website has become almost a requirement for the success of any business. Now you can have one up and running within 72 hours (no technical experience required) thanks to a special promotional offer through Direct Hit Strategies and the Day Spa Association. Now through August 31, 2008, you can order a website package for a one-time setup fee of $344 and be automatically entered into a drawing to WIN a GRAND PRIZE valued at $2500 to promote your new website. Read details online...
Your package will include the following:
· A dynamic website with superior hosting, automatic backups and unlimited email accounts.
· Photo gallery and forums
· Shopping cart and blog
For more information visit www.YourSpaOnline.com or call 877-466-4932.

What's New at the DSA
· Our new website is nearing its launch date. We still have advertising opportunities available; contact Laurie@dayspaassociation.com for more information.

· The Day Spa/Medical Spa Directory will soon be going green as we introduce a digital version. In addition to saving countless trees, you'll have the directory at your fingertips anytime you're near the computer.

· Day Spa Accreditation - We've recently revised this program, which was first introduced in 1995, to ensure that those day spas requesting accreditation are highly committed to excellence. The accreditation period has been reduced to one year and so has the accreditation fee. Spa members who renew are encouraged to sign up with their renewal at a discounted rate; new spa members signing up have the option of applying with their registration at a dual promotional rate. For more information, visit our accreditation information page. Click HERE.

Mark Your Calendars!
· August 8-11 - VitaSpa, Buenos Aires (www.vitaspaweb.com)
The following DSA members will be present at this tradeshow produced by our Latin American Chapter: Eric Light, DSA Board member for International Affairs and president of the IMSA-Worldwide; Hannelore Leavy, executive director, DSA and IMSA; Skip Williams and Zahira Coll of Resources and Development.

·September 20-22 - Spa & Resort Expo & Conference, New York (www.spaandresortexpo.com)
Visit us at booth #656. Francis Acunzo, Anthony Cassar, Jim Larkey, MBA, Lisa Starr, Craig Ure.

·SPAcare Inc., the charitable arm of the DSA, will have an information table outside the Spa Sanctuary at the Spa & Resort Expo & Conference; be sure to stop by and see how you can get involved. All proceeds from the treatments at the Spa Sanctuary will benefit SPAcare, which is committed to raising $50,000 for a melanoma research grant. Thank you to Nancy Largay at Reed Expositions for making this possible! Visit www.spacarecharity.org and tune into our online auction for a chance at great items at huge savings! Get a FREE exhibits-only pass to this Expo! Call IMSA today for more info!

· October 15-17 - SpaAsia Wellness Summit, Kuala Lumpur, Malaysia - Managing Change : Fostering Convergence, Narrowing The Divide (www.wellnesssummit.com) Hannelore Leavy, executive director of the DSA and Eric Light, DSA advisory board member - International Chapters, will be presenting.

· March 15-17, 2009 - Day Spa Expo & Business Forum, Las Vegas (www.dayspaexpo.com) - Speaker selection has been completed and the program will soon go online. Be sure you mention your DSA membership when contracting your booth space because

We're Here for You
Let us be your link to the industry. Email us at dsanewsletter@yahoo.com with questions, concerns, complaints and industry kudos!