Allan Share

Hi friends, once in a while I love to speak up on our post. We have an amazing amount of folks around the world who blog with us and this one I thought was especially interesting. Reach out to the folks at J Schmid for more information…

Allan Share – President of the Day Spa Association





Human beings have an attention span of 8 seconds.

We don’t read anymore. We scan.

Brands usually say too much.

Cut your copy.

Make your point. Quickly.

Make things more visual.

Get rid of anything unnecessary.

Edit again.

My 8 seconds are up.

You get my point.

The end.

Having trouble trimming your message? We can help you get to the point. Email me at Make it brief.

Brent Niemuth

Brent Niemuth