There is no question that we all want to get back to re-open our businesses soon. I am constantly receiving questions from my clients about when we can do this, and how are we going to conduct our business when we do? This, plus the financial hardship our employees and our guests are experiencing, creates an even stronger want to get back to work.
I am responsible for my own health, and responsible to know that I am not sick, to know that I do not have symptoms of the Coronavirus and will not knowingly infect anyone. As business owners, we must accept this responsibility for the safety of our staff and clients.
Unfortunately, though, not everybody else is this this responsible. After re-opening on May 4th, two stylists at a Great Clips Salon in Springfield, MO, tested positive for COVID-19 and worked several days while experiencing “very mild symptoms.” The salon had required that all employees and clients wear masks. While at work, these stylists directly exposed seven co-workers and 140 clients to the virus, and only time will tell if any additional cases result. The salon has since closed, is currently undergoing deep cleaning, and are awaiting guidance from the local health department to tell them when they can re-open. Between May 14th and May 20th, one of the stylists visited a gym, Dairy Queen, Walmart, and CVS. Anyone who could possibly have been infected have been warned to monitor for symptoms and, if they develop, to self-quarantine. Unfortunately, this is how fast this can happen. In any event, it certainly colors our “new normal” and brings into question when it is safe to re-open. In Ulster, NY, a barber stayed open in defiance of the state’s stay at home order. Now, the barber has tested positive for COVID-19. This may be the first of many such situations we will hear about; I am watching Georgia, Florida, and Texas, as they were among the first states to re-open.
SAN FRANCISCO, May 28, 2020 /PRNewswire/ — The global men’s skincare products market size is anticipated to reach USD 18.92 billion by 2027, according to a new report by Grand View Research, Inc., expanding at a CAGR of 6.2% from 2020 to 2027. Rising awareness among males regarding personal grooming is driving the demand for men’s skincare products globally. At a macro level, increasing disposable income has been favoring market growth over the years.
Premiumization emerged as the latest trend within the market in the recent past. With the growing demand for premium products, manufacturers are increasingly focusing on achieving green formulations under the premium category. Demand for men’s skincare solutions is likely to be principally driven by the growing popularity of organic and natural products with natural extracts. Furthermore, packaging is expected to play a key role in creating their demand. In this respect, men’s skincare products packaged using sustainably sourced materials are more likely to gain popularity in the foreseeable future.
Key suggestions from the report:
The shave care segment grabbed 32.7% share of the overall revenue in 2019
In terms of distribution channel, supermarkets and hypermarkets held the largest share in 2019 and are expected to maintain its lead throughout the forecast period
Product innovation is a key strategy deployed by majority of market players to stay abreast of the competition.
Three of the most experienced wellness industry professionals, Maggy Dunphy, Diane Trieste and Liz Verbruggen, have collaborated to create The S.O.S. Spa Project. Inspiring this platform of complimentary services is a mission near and dear to their hearts – a desire to ease the burden for wellness businesses in their re-opening phase by providing support and guidance via targeted solutions.
The S.O.S. Spa Project is offering one-on-one support through calls or email for those without access to professional advice in an evolving landscape of health ordinances and consumer needs. The website (sos-spaproject.com) and social media accounts will also be designed as a repository for helpful links and discussion on real time issues and experiences faced by businesses in operation.
Combining over 85 years of hands-on stewardship of spas and wellness centers in executive, resource and operator roles, Maggy, Diane and Liz felt compelled to support an industry that they love and helped build. Recognizing that the spa and wellness community was entering uncharted territory of mandated distancing while providing services requiring human touch and personal contact, they came together out of a shared passion to give back.
“We wanted to find a way to give back to an industry filled with people whose passion and purpose is to take care of others. Now more than ever, the world needs nurturing and we are committed to help sustain the industry that provides it.” Supporting. Our. Spas”.
Paul Hyland of Paul Hyland Salon and Day Spa is ready to open as soon as it’s allowed to be. One of the many questions, however, is when and how much to order in terms of supplies and what the future of the business will look like as the state enters Phase 3 of reopening.
“We want to hit the ground running,” said Shelly Hyland, who owns the company with her husband, Paul.
When asked about sanitation, Shelly Hyland responded with, “We are going to step it up.”
Like many other salons, Paul Hyland Salon and Day Spa will be taking advantage of the parking lot as a waiting room. Customers will call upon arrival and will be let in by an employee, their temperature will be taken, they will sign a waiver stating they don’t have any symptoms and then they will wash their hands at a sanitation station before going to their service provider.
Professional Beauty has created a poster with a set of guidelines for beauty salons and spas to share with their clients and to use as a starting point for considering safety once salons reopen.
professionalbeauty.co.uk – The guideline document is written in a client-friendly way, which means you can share it on your social media channels, salon website, as well as printing it to place it in your salon window or on the wall.
Displaying a set of guidelines will remind your loyal clients that you are taking their health and safety seriously. It will also give them some peace of mind that you have implemented a number of procedures to protect their safety during their salon appointment.
The downloadable document has the support of industry body Babtac and also lash treatment brand Lash Perfect.
However, this is a document by the industry, for the industry so we are now inviting feedback from salon and spa owners, therapists, nail techs and freelance practitioners.
As you prepare to re-open your salon or spa, it’s important to take some time to rethink your retail approach. While we have all been hyper focused on safety, we will need to make some changes to the way we approach our retail sales. Many businesses have had great success with online or curbside pick up of retail products, but there is a safe and sane way to include retail sales in your re-opening plans.
1. Retail Displays
Adopt the philosophy of “less is more” when it comes to your facility’s retail displays. Simple steps you can do to increase the safety and reduce contact in the retail area include:
Removing all testers, and safely disposing of them.
If you have makeup stations, sanitize and store away. It may be a long time before tester stations are safe for use. Consider removing and disposing of any opened containers, as well.
Remove all props in the retail area. Sanitize those can be used again and store for later.
Remove artificial plants, greenery, or other unnecessary decorations in the retail area. While they look pretty, it’s just more surface area to hold germs and have to clean.
If you have display holders that hold multiple products in a single unit, sanitize them and store away. It is better to have fewer surfaces and contact points to clean and sanitize each day.
Place any shelf talkers in glass or plastic frames that can be sanitized daily or more often.
Remove any testers or product displays located in guest bathrooms or treatment rooms.
The wellness industry has been one of the hardest hit sectors in travel. It will, of course, take some time for the (literal) hands-on therapies available in spas – think: massages and facials – to return. In the long-term, however, it will be wellness breaks which will be likely to be in high demand – with many of us looking for places that offer respite for the soul and some much-needed holistic expertise.
Offering practical help to ease spas out of lockdown, Helena Grzesk, the general manager of the not-for-profit UK Spa Association, says that it is continuing to support the spa industry during the pandemic, and is developing a new “ground-breaking” survey. This will aid government advice about how the spa industry can open up again, with a focus on hygiene and safety procedures. “The UKSA has taken the lead and has opened a dialogue with government officials, with the ultimate goal of new standardised guidelines on re-opening the UK’s spas,” Helena says.
M.A.D Skincare PRO has added four new products to their product lineup. We are happy to introduce them to you below!
Fundamental Peel Tackling Hyperpigmentation, Acne and Anti-Aging
M.A.D. SkincarePRO brings you M.A.D’s Mandelic Peel 25% with CBD, the first Mandelic Peel in the industry containing Cannabinoids (non-THC CBD). This unique AHA peel addresses aging, discoloration and acne concerns while delivering significant skin calming, anti-inflammatory and soothing properties.
Mandelic Acid, an alpha hydroxy acid (AHA) and a go-to ingredient when combatting anti-aging, is derived from bitter almonds but gentler. By assisting in the removal of dead skin cells, Mandelic Acid works to eliminate dull complexions and fine lines by accelerating cell turnover. CBD assists cell reaction from releasing pro-inflammatory substances. Mandelic Acid works to strengthen collagen for firmer looking skin.
Packed with antibacterial properties, Mandelic Acid is extremely beneficial in treating acne. Acting as a regulator, it aids in normalizing sebum production, decreasing breakouts. It has been known to show benefits when treating those suffering with cystic acne. CBD’s substantial skin-calming properties relieve inflammation caused by acne and minimize concerns associated with sensitive skin and skin that is easily reactive.
Also known for its anti-discoloration properties, Mandelic Acid helps in the treatment of Melasma, a common skin condition where a brown or greyish pigmentation develops on the face. Mandelic acid can reduce Melasma resulting in a more even complexion.
M.A.D. SkincarePRO launches Wheatgrass Recovery Mask with CBD, a combination of Wheatgrass, Irish Moss, Watercress and Cannabinoids (non-THC CBD), active ingredients rich in anti-aging, healing, anti-bacterial and detoxifying attributes, delivering healthier, younger, more nourished looking skin.
Wheatgrass, a natural detoxifier and healer, is a superior form of chlorophyll including 98 of the 102 earth elements incorporating the essential elements Phosphorus, Calcium, Iron, Magnesium and Potassium. In addition, Wheatgrass contains amino acids, enzymes and antioxidants, Vitamins A, C and B; and is remarkably high in Vitamin K. Combined with Watercress, this powerhouse combination prevents free radical damage helping slow the aging process as well as aiding in the prevention of collagen breakdown and increasing collagen production for healthier, radiant, more elastic skin.
Irish Moss presents anti-bacterial and anti-viral properties, with the combination of Wheatgrass’s healing agents and CBD’s substantial skin-calming properties, is ideal for dry skin and skin conditions such as eczema and psoriasis. The masks antiseptic properties hinder acne breakouts and diminishes blemishes. CBD helps with the inflammation caused by acne and minimize concerns associated with sensitive skin and skin that is easily reactive.
M.A.D. SkincarePRO brings you Breakout ControlCharcoal Peel Off Mask, packed with a superstar ingredient in skin care: charcoal. Combined with Willow Bark Extract and Alp Sebum in a peel-off mask leaves skin clean, fresh and radiant!
Charcoal is a much-loved, renowned ingredient in the beauty industry due to its ability to draw out toxins, dirt, and grime which can cause dull complexion, acne and blackheads. Alp Sebum, an anti-inflammatory, calms the skin and reduces the size and appearance of pores while Willow Bark Extract helps decongest skin. Toxins stick to the mask, and are pulled out when mask is peeled off, purifying and brightening skin.
A trifecta of purifying and anti-inflammatory ingredients in a peel off format that adheres to the skin, makes this an excellent mask for treating and preventing acne breakouts. Charcoal’s purifying actives combined with Willow Bark Extract and Alp Sebum to decrease sebum production, reduce blemishes, blackheads and inflammation help say goodbye to breakouts.
M.A.D. SkincarePRO launches Four Fruit Enzyme Exfoliating Mask with Pumice, a combination of Pineapple, Blueberry, Cherry, Papaya and Pumice for the ultimate in increasing cell turnover, removing dull dead skin cells, reducing the appearance of discoloration and tackling anti-aging for younger-looking, smoother, softer skin.
The unique four-fruit enzyme combination of Pineapple, Blueberry, Cherry and Papaya address anti-aging and skin concerns including reducing fine lines and wrinkles, minimizing pores and removes dark pigment trapped in cells, heightening the rate of cellular turnover.
The Four Fruit Enzyme Mask with Pumice contains over fifty minerals nourishing and feeding the skin and is less irritating than glycolic. Pumice gently etches the skin to improve enzyme effectiveness and exfoliation.
The perfect addition to your back bar and professional treatments, the fortifying Four Fruit Enzyme Mask with Pumice offers an alternative for clients who may be sensitive to alpha-hydroxy acids.
M.A.D Skincare blends the best science and nature has to offer, addressing individual skin concerns, delivering maximum benefits and the most advanced, potent skin care products on the market today. www.madprofessional.com
Most beauty professionals have a love-hate relationship with retail. Some see selling retail as being a pushy “salesperson” whereas retail is really rooted in educating clients. This guide challenges your presumptions about retail and details how it benefits your clients and your business.
It is an all too common occurrence in the beauty and wellness industry to hear professionals say they don’t want to be “salesy” or “pushy”. While being aggressive is a turnoff, recommending products that benefit your client’s appearance is far from pushy; it’s great customer service.
Why Retail Is Part Of Customer Service
Your perception is critical when it comes to your comfort level around retailing. If you’ve had a bad sales experience, the last thing you want to do is be a pushy salesperson. Let’s be clear: making recommendations is not being pushy; it’s being a professional in your field and sharing your knowledge with your clients. Isn’t that why they come to you? It’s simply your job to recommend something you believe in, offer options, and let your clients choose.
When talking about products with clients, it’s best to explain what products you are going to use during the consultation, then throughout the service, describe the benefits of using these particular products and the results they can expect when used at home. Use your explanation as a teaching moment while you create and enhance the finished look. Let them know up front your commitment to serving them. After that it’s up to them to make their choice. That’s it! Nothing deceptive, tricky, or pushy here at all.
At the end of the day, we are selling three things to our clients: a commodity, the experience along with it, and our expertise. It begins and ends with your approach. Notice it, shift it if you need to, and stand behind what you sell and the impact it has on the people you serve.
Governor Gavin Newsom 1303 10th Street, Suite 1173 Sacramento, CA 05814
An Open Letter to Governor Newsom on Behalf of the Nail Industry:
You should be ashamed of yourself. Using your podium to state “this whole thing started in the state of California … in a nail salon” is not only irresponsible, but detrimental to the nail industry as a whole. As the Executive Editor of Nailpro, the premier magazine for the professional nail industry, I am appalled at your statement and deeply concerned about the long-term repercussions of it.
The subtext of your declaration links COVID-19 to nail salons, instilling fear in the minds of the consumer—not just in California, but nationwide. As a result, you are potentially ruining the livelihood of more than 80,000 California small business owners, as well as hundreds of thousands of manicurists across the country—working women, creative caretakers, single mothers, immigrants chasing the American Dream—by delaying the opening of nail salons and, further, scaring the public into avoiding these businesses.
“It is discrimination against nail salons,” says Michelle Saunders, 30-year veteran manicurist and owner of Saunders and James Nail Care in Oakland, California.
There is no need to mention where this all started; the location of the first community transmission is irrelevant. No business was prepared to address and prevent the spread of this virus at that time—not liquor stores, flower shops or nail salons. However, nail salons are required to implement sanitation guidelines provided by the State Board of Barbering and Cosmetology, unlike most of the other businesses that are being allowed to open now.
“I believe we are one of the cleanest industries, even before this pandemic,” says Yvett Garcia, co-owner of Bling It! nail salon in Sherman Oaks, California. “We have a whole state board who makes sure we keep everything sanitized, utilize one-time-use products, clean between each client, wash our hands, etc. We’ve been doing this since day one, even without the virus.”