Mover & Shaker: Dr. Elizabeth McRae

Dr. Liz McRae has been practicing medicine in Boerne since the late ‘80s and has built a wildly successful practice based on her dedication to her patients and her passion to provide them with the best care possible.

Adding a skin care spa portion of her business in 2004, Dr. McRae has transitioned away from the full time medical clinic and is enjoying the new adventure of skin care. As she enters these new chapters after over 30 years of medical practice, she sits down to tell the story of her past and to explain her future plans.

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Mover & Shaker: Mia Richardson

As a former Spa Director with more than 20 years of industry experience, Mia Richardson recognized a need in the market for spa linens. She spent years doing research and development to create Comphy linens, which became an immediate success.

Soon after, customer demand inspired a line of home linens made from the same luxurious fabric. After entering the B&B market with the bed linens, Mia then developed the Comphy Retail Program. By offering guests the opportunity to take home the sheets they had just experienced, B&B and spa shop owners had a creative retail option that didn’t require a budget or space to stock.

Mia’s award-winning innovation and entrepreneurial spirit is the driving force behind Comphy, and she continues to find her motivation in the growing needs of her customers.

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Mover and Shaker: Olga Parno

Today’s Mover and Shaker is Masktini founder Olga Parno.

Despite her successful Wall Street career—or perhaps because of it—Masktini founder Olga Parno struggled with extreme skin sensitivities. Trying product after bland, milky product, she found herself trapped in a painful cycle of irritation and breakouts. Makeup only aggravated the problem, and she no longer felt comfortable in her own skin.

Olga was frustrated with the clinical experience of most sensitive skin products—so she took matters into her own hands. Working closely with a multi-disciplinary team of skincare experts, she developed four gentle, results-oriented masks designed to help even the most reactive skin achieve complexion perfection. Inspired by the simple pleasures of enjoying an artisan cocktail with girlfriends at the end of a hectic day, she decided to call the product “Masktini.”

But she also believed that Masktini’s personality should mirror the women who use it—which means that like you, our products defy definition, resist limits and contain multitudes. So, although Masktini is designed to deliver serious skincare, the experience of using it is anything but. Within the shelfie-ready packaging, four unique multi-sensory escapes await. In short, the luxurious Masktini self-care experience is every bit as beautiful as its radiant results.

Tell us what you have learned in this business: ” I have realized how important, more than ever, self-care/ spa/ any kind of nurturing has become. We live in very fast-paced stressful times when everything is due yesterday. This takes a heavy toll on our customers’ health and well-being. In part, product development is driven by customers’ lifestyles and needs. Delivering clean high-quality formulations is always important. Simplifying skincare regimen, reducing SKUs, making it more streamlined and customizable is a strong trend we see today and tomorrow. “

Learn more about Olga and Masktini at:

F.C. Sturtevant Appoints Division VP

The F.C. Sturtevant Company has named skincare industry veteran Scott Friedman vice president of the Professional Skincare Division. Friedman will be leveraging his 20 plus years of industry experience to support F.C. Sturtevant’s probiotic skincare line, Columbia SkinCare, in the dermatologic and medical spa markets. The Professional Products Division develops products designed to help balance the body’s microbiome.
“I am very excited to be leading the Columbia Skincare Division of The F.C. Sturtevant Company. The emphasis on quality product development and commitment to comprehensive brand support and product training is best in class,” said Friedman. “Columbia Probiotics technology is the world’s first strain-specific probiotics created for topical usage. These clinically-proven, multi-functional products for all skin types fill a need that currently does not exist in the professional skincare market.”
Friedman’s experience includes consulting with Coola Suncare and Fillerina USA and launching both in the physician and medical spa markets, building a successful startup suncare company, MDSolarSciences into a seven-figure sales company and helping make MedSkin Solutions into a considerable contender in the Americas market.
“Scott Friedman is highly respected among colleagues, and he excels in product development,” commented company CEO Steven Rosenfeld.
Friedman is currently developing the company’s marketing plans for its expanded outreach into the professional skincare markets. With Friedman’s guidance, the company plans to introduce several new products over the next 12-18 months.

Movers & Shakers: Charles Voth joins Mindbody

Charles Voth has recently rejoined the Mindbody family to provide unparalleled attention to the channel partner ecosystem and work tirelessly towards the growth and betterment of our partners.

Alongside his professional experience lies a Kinesiology degree with an emphasis in Exercise Science…making him the perfect fit for Mindbody’s mission. Outside of the workplace, you can find Charles hiking with his wife and two German Shepherds, enjoying a Central Coast winery, or in a local CrossFit gym.

Charles’ “What I love about MINDBODY”:
First and foremost, what I love about MINDBODY is the truly unwavering focus on our mission. Health and wellness has always been a huge part of my life. From education to hobbies to professional passion, it is truly one of the core forces that drive me. So to rejoin a like-minded team that roots all of their decisions within our goal to “leverage technology to improve the health and wellness of the world,”

I can’t imagine a better environment. Its also so rewarding to see the passion of business owners in the health and wellness industry and to hear the story of their “why,” and I can only hope that MINDBODY helps enable them to fully embody their “why” and provide the type of client experience that is true to their vision. I am honored to work with our amazing portfolio of channel partners that interact with those same business owners.

Reach Charles at: MINDBODY, Inc.

Julie Keller Callaghan joins Hutchinson Consulting

Julie Keller Callaghan, the former editor-in-chief and publisher of American Spa, has joined Hutchinson Consulting, a hospitality industry executive search and recruiting firm, as an executive recruiter and marketing and communications specialist.

Keller Callaghan led the American Spa team for the past 15 years and is an advocate and influencer in the wellness world. Under her leadership, the brand evolved to include a print publication, a website, social media community, multiple awards programmes, and numerous events.

Keller Callaghan is also the founder of the American Spa Women in Wellness Leadership Conferences and the American Spa CBD Summit, and spent the past year as the event director for Spatec by American Spa. For these efforts and more, she was named a 2019 Folio Top Woman in Media in the Industry Trailblazers category, and she and her team won an ISPA Innovate Award in 2018 for their work with women in leadership.

At Hutchinson, Keller Callaghan will help expand the firm’s wellness recruitment services in the spa, wellness, and hospitality space. She will also work closely with the executive team to help companies create powerful marketing messages to develop and grow their brands. Additionally, she will continue to act as an industry expert, speaking at events, serving as an expert judge and panelist, and sharing the industry knowledge she has developed by leading the industry’s top media brand for spa and wellness professionals.

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