Mover & Shaker: Paula Provenzano, Jurlique National Training Manager

With over 25 years, of experience in the cosmetics, skincare and spa industry, Paula Provenzano has established a reputation as one of the spa industry’s most gifted technicians and educators. Her knowledge of the spa industry spans all areas; from product vendors to destination luxury resort spas, and from day spas and salons to medical and residential spas.

She is a master esthetician, massage therapist, makeup artist, retail manager, multi-media content creator and the director of a CEU training platform for spa service providers.

As a master aesthetician, Paula has catered to a number of celebrity clients and, as an industry consultant, she has created treatments and menus for luxury spas throughout the US and the Caribbean. She has served as the director for a number of prestigious spa brands and as an adjunct faculty member of Hocking College’s Spa Management Program.

Her Ergonomic Esthetician course has been hailed as a “career saver” for estheticians. This course was an outgrowth of the hundreds of trainings she has conducted with spa service providers in spa treatment techniques, as well as operational procedures, retail sales, customer service, and client retention.

Ms. Provenzano was a primary contributing author to the 2005 ISPA textbook – The Art & Science of Retail. She has been featured on television as the “health & beauty expert” for The Morning News on FOX19-TV, in her hometown of Cincinnati OH and in national publications for her industry expertise.

In 2010 her work in the health and beauty field as the Principle owner, Proven Skin and Body was recognized with the distinction of Woman of the Year (Beauty) by Cincy Chic Magazine.

Following college, Paula earned her living as an actress which explains her credo that; “the best spa treatments are equal parts: therapy and theater.” This unique perspective led to the creation of other content for the spa industry. She was the creator and host of the TV pilot Essentially Spa: An Experiential Guide to Spas and she has produced an extensive video library of training content for the brands she represents.

Paula refers to Jurlique as her “first brand crush” and happily joined the US team as National Education Manager in 2017, stating: “I feel incredibly lucky to have the opportunity to introduce this special brand to a whole new generation of estheticians.”

Cascade Spa director earns national award

BOSTON —  Julie Pankey of JMPankey Partners recognized Martha Zyla from Cascade Spa at Mill Falls in Meredith as the recipient of the 2019 Danielle Knerr Spa Leadership Award, given at the September SpaHive event at The Spa at Norwich Inn in Norwich, Conn.

This award was created in memory of former spa industry pundit Danielle Knerr to honor leaders in the spa industry that exemplify the traits of humility, compassion, empathy and discipline.

Zyla is known for creating a relaxing, restorative environment for all spa guests. She’s also a savvy businesswoman who has expanded the spa business at the hotel since she joined the team in 2006. Her colleagues praise her calm spirit, dedication and compassion, and say she’s beloved by staff and guests alike.

“What an extreme pleasure and honor it was to have received such a prestigious industry award,” said Zyla. “I am so grateful and humble and truly appreciate the recognition that Julie Pankey and fellow peers are giving to both me and Cascade Spa.”

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Mover and Shaker: Cindy Sinisi

Licensed Esthetician with 11 years experience in all aspects of the skincare business Cindy Sinisi has worked in spas providing services to guests and training other estheticians in treatment protocols. She has also been a spa manager and spa owner. In addition, Cindy has held sales and regional sales management positions for several skincare manufacturers before joining Columbia SkinCare in 2019.

Cindy’s joy of the business stems from the fact that there is something new and exciting to learn about each and every day. Building relationships based on reliability, trust and taking responsibility are especially meaningful in this industry.

Reach out to Cindy at:

SPA Names Kerry Kelley as Company Lead in Omaha

ALEXANDRIA, Va., Sept. 27, 2019 /PRNewswire/ — Systems Planning and Analysis, Inc., (SPA) has named Kerry E. Kelley as the company’s senior representative in Omaha, NE.  Ms. Kelley will be responsible for providing modeling, simulation and analysis support to United States Strategic Command (USSTRATCOM) and will be the conduit between SPA and the Department of Defense and other clients in Omaha. 

A retired member of the Senior Executive Service (SES), Ms. Kelley brings broad experience in strategic deterrence, nuclear, space and cyberspace.  During her more than 30-year career, she developed skills in strategic planning, policy development, financial planning and management, contract development and oversight, and operational risk management.  Most recently, as the Director of Command, Control, Communications and Computers (C4) Systems, Chief Information Officer and Director of the Joint Cyber Center at USSTRATCOM, she was responsible for: providing and assuring global-integrated C4 systems capabilities for the full spectrum of assigned missions; strategic planning, development, budgeting and implementation of the USSTRATCOM enterprise information environment; and the operations and defense of the information environment for USSTRATCOM Headquarters.

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Crystal Mountain promotes Stephanie Scott to VP of Retail & Wellness Services

THOMPSONVILLE, MI – Crystal Mountain is pleased to announce that Stephanie Scott has been named the resort’s Vice President of Retail and Wellness Services.

As part of this new executive role, Scott will oversee the design, development and execution of digital and on-site retail strategy, promotion and customer experience which includes the resort’s Kinlochen, Peak Boutique and Park at Water’s Edge shops as well as soft goods within the Mountain Market. She continues her leadership role at Crystal Spa where she has spent nearly a decade. Under her guidance, the spa has been ranked the highest in Michigan by Spas of America and No. 22 on its most recent national Top 100 list. 

“The guest experience that Stephanie has helped create at Crystal Spa has made it a vibrant part of our business in all four seasons,” said Chris MacInnes, president of Crystal Mountain. “We know that she will do the same for the shopping experience at Crystal.”

Stephanie joined Crystal Mountain in 2010 as the Spa Sales Manager and was promoted to Spa Manager a year later before being named Director of Spa and Wellness in 2013. In 2016, management of the Four Seasons Club, the resort’s premier members program, was added to her responsibilities. During her tenure spa services have grown 45%, spa retail sales have more than tripled and Four Seasons Club membership has grown 32%.

A graduate of Northern Michigan University, Stephanie is also active in the community serving on the Frankfort School Board, Paul Oliver Memorial Hospital Community Health Committee and the Frankfort-Elberta Education Foundation. She resides in Frankfort with her husband and daughter and in her spare time enjoys the beach, traveling, and all the outdoor activity northern Michigan (and Crystal Mountain) has to offer.

Established in 1956, Crystal Mountain is a family-owned, four-season resort destination located 28 miles southwest of Traverse City and a short drive from Sleeping Bear Dunes National Lakeshore. The resort features lodging, dining, downhill and cross-country skiing, two championship golf courses, shopping, award-winning Crystal Spa, Michigan’s only alpine slide, the Park at Water’s Edge, Michigan Legacy Art Park, weddings and a conference center.

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