Today we talk to Sienna Creasy the founder of siennacreasy.com
Tells about how you got to where you are today.
Sienna: My journey began as healing artist studying Thai Yoga Massage in Thailand and Ayurveda and Yoga in India. Coming into the industry as a practitioner first helped me to understand the passion for Spa from the ground up. I have worked with the most prestigious boutique resort in Jamaica, Goldeneye as Spa director at the FieldSpa creating a signature product line and opened Jamaicas largest luxury Spa and the Caribbeans largest Himalayan Salt Lounge. You will find me in deep meditation and on the dance floor within the same day, there is so much to celebrate in life. Hopefully we will meet somewhere in the world, I teach internationally and my trademarked Reggaelates is a class to remember!
What are some things you have learned being in business?
Sienna: I have learned that no matter what I always have something to learn, that this industry has the most passionate people and that spa and wellness can be closely integrated with revenue and return when you plan ahead!
Sundara Inn & Spa, one of the country’s leading destination spa resorts, has named John Morris general manager. Morris joined Sundara in 2016 as director of spa operations. In his new position, he’ll oversee all resort operations including spa, lodging, cuisine, retail, fitness and wellness programming.
Morris played a lead role in Sundara’s recently completed 40,000 square foot expansion which included the addition of new woodland suites, expanded spa, indoor and outdoor pools, dedicated restaurant, retreat and meeting spaces, and new fitness facility.
Morris has three decades of hospitality experience, having held spa director positions at prominent resort properties including WaterColor Inn and Resort, Santa Rosa Beach, Fl.; Essex Resort and Spa, Essex, Vt.; and Hawks Cay Resort in the Florida Keys. He’s a graduate of Boston College’s Wallace Carroll School of Management with a major in marketing and a minor in finance. For more on Sundara, log on to www.SundaraSpa.com. As general manager, Morris now supervises a staff of 150 full‐ and part‐time employees across all areas of operation.
Sundara has 34 suites and 28 spa treatment rooms. The property is electronics‐free in the common areas, making it a national leader in digital detox practices. Sundara is consistently ranked among the top spa properties in the country in annual readers’ choice awards bestowed by Travel + Leisure and Condé Nast Traveler magazines. “Sundara has earned a stellar reputation over the past 16 years for providing a world‐class spa experience, with credit to our team of talented and dedicated hospitality professionals,” said Morris. “With our recent multi‐million dollar expansion, we’re now poised to be an industry leader in wellness programming as well, so I’d say our future looks very bright.”
Morris’ past positions have nearly all included responsibility for fitness/wellness programming and that remains a passion of his. “I believe strongly in the importance of providing an exceptional wellness experience for our guests, one that is second to none in the areas of class offerings, state‐of‐the‐art fitness facilities and wellness retreats,” said Morris. Sundara Inn & Spa is a member of the Green Spa Network and is Travel Green Wisconsin certified. It is located three hours from Chicago, two hours from Milwaukee and less than an hour from Madison, Wis.
Resources for Leisure Assets (RLA), a leading international full-service consultancy specializing in leisure and wellbeing
hospitality, is thrilled to announce Jessica Schorr as Director of Spa and
Wellness. Jessica will be key in providing our global clientele with her
operational expertise, for both on site operational consulting, as well as spa
design development work.
RLA USA President & Co-Owner, says “Jessica deserves this Director title, and
has excelled at the process of taking clients through the many stages of Spa Design
Development. She has been with us since
2016, and has brought us extensive spa operational expertise, spa training
experience, and the ability to educate spa leaders and teams on proper
procedures, planning and business development. Nothing stops Jessica from figuring out a plan, alternative
solution, new system, or protocol that help get us and our clients set up for
success”. Roger Allen, RLA Global CEO
says “Jessica brings so much to RLA. She is to be recognized for her diverse
talents and impressive background in multiple capacities with spa, hotel and
Prior to joining RLA, Jessica held
leadership positions in some of the most premier Northern California Wine
Country award winning spas, including Fairmont’s Sonoma Mission Inn, The
Villagio, and The Kenwood Inn and Spa.
Jessica will now serve as the point of contact and project manager for
all spa and wellness projects. Her
responsibilities include spa, wellness, fitness and recreation design concepts,
equipment specifications, design development direction, treatment menu
development, operational services, training, recruitment, and pre-and
post-opening functions. She is based in RLA’s North American Headquarters
office in the city of Sonoma, in the California Wine Country and can be reached
at email@example.com or 707-933-0408.
RLA is a full-service
global consultancy specializing in leisure and wellbeing hospitality,
recreation and medical tourism with representative offices in Sonoma,
Budapest, Vienna and Dubai. RLA is positioned to address
expanding opportunities in hotels, destinations resorts, active living
communities, mixed-use developments, wellness and healthcare centers. RLA works closely
with clients to develop and deliver unique
concepts and solutions that successfully position projects for current and
emerging opportunities which deliver a return on investment. is positioned to address
expanding opportunities in hotels, destinations resorts, active living
communities, mixed-use developments, wellness and healthcare centers. www.RLAglobal.com +1 707 933 0408
Sherrie Tennessee has 17 years of experience in the Spa industry including the role of a massage therapist, nail tech, spa owner, speaker, professor, educator, and author. In addition, to receiving multiple awards throughout her career, Sherrie’s writings have been published in some highly-respected industry outlets, and she has spoken at many public forums. Sherrie holds a Master of Business Administration. Ms. Tennessee is currently the Education Director of SpaSOS, where she conducts Spa Management, Wellness and Customer Service focused training. In addition, Sherrie published her first book in 2016; How to Open a Day Spa:31-Day Guide. Sherrie is the new Director of Spa and Wellness at Mandarin Oriental in Washington, DC.
“Two key points I have learned in my seven-teen years in the Spa industry is yes, the industry has the ability to transform lives of clients as well as those working in the field. The opportunities for those in the Beauty/Spa/Wellness are limitless, I suggest enhancing your skill-set by taking classes and attending shows to be ready for the what is coming next. The other key take I have is networking, it a big yet small industry with people moving and advancing on almost a daily basis. I suggest attending the events created to bring together those in industry such as LiveLoveSpa and SpaHive and connect with vendors, Directors, and educators,” said Sherri.
To learn more: http://spasos.com/educatorstrainers/
Ginger McLean brings a lifelong commitment to wellness with 19 plus years of experience managing some of the country’s top resort spas. In her current position at Hard Rock Hotel and Casino, McLean is responsible for the strategic development and growth of the overall business including the Rock Spa Store, Salon, Spa and Body Rock Fitness Center.
Prior to joining Hard Rock Hotel and Casino, McLean served as the Chief Operation Officer for Bell Tower Salon and Spa; in addition to Director of Spa operations for Walt Disney World, and was responsible for the strategic development of spa operations for Senses – A Disney Spa at Disney’s Grand Floridian Resort and Disney’s Saratoga Springs Resort, as well as three salons and five fitness/spa facilities across Walt Disney World property. McLean served as Senior Vice President, Spa Division for WTS International and previously Spa Director of “The Chocolate Spa,” Hershey Entertainment and Resorts, Hershey, PA; Corporate Director of Spas and Tarpon Club, Gulfbay Companies, Marco Beach Ocean Resort, Marco Island, FL; Director of Revenue Management and Spa Operations Manager, Ojai Valley Inn and Spa, Ojai, CA. She began her spa career as part of the opening team with The Grove Park Inn Resort and Spa, Asheville, N.C.
“What I have learned most about being in the wellness industry is how much people need our services. The body can restore balance no matter how hard we work to break it down and with caring touch, rest, exercise, fresh air, water and sunshine we can thrive. Our bodies hold great wisdom, if we would just sit quietly and listen,” said McLean.
Pure Fiji is our hero brand! Ready Care Industries (RCI) took over distribution 10 years ago, and we love what the company stands for, in addition to its wonderful products. The brand is a family business that formulates its skin care with locally harvested ingredients, not to mention that it supports its nearby communities and employs 200 locals. Pure Fiji is a pioneer, having brought coconut oil to spas more than 20 years ago, and the company gives back as much as possible in the process.
Who or what inspires you?
My two daughters—as parents, we all want our children to do better than us, and that in itself is all the inspiration I need to be a better father and businessman.
What’s your favorite part of the day?
The morning. Sunrise marks the beginning of a brand- new day, with new opportunities to positively reach people—a fresh outlook.