Breakdown of Deliverables

Spa setting. Towel, spring flowers and sea salt on rustic background


Welcome Email – Our very first deliverable is to send an email on your behalf announcing our partnership in our market. It is your messaging we will deliver to our entire membership, through our blog, news and social network

Customized Landing Page – Every one of our sponsors receives an individual web page with your “About” information, pertinent images, and exclusive special with clickable link if you choose. We also use these pages in our outbound marketing campaigns

Sponsor Directory – On our website is a listing of our sponsors. They are clickable links (to your landing page) and are visited frequently by those searching our site

Strategy Conversation – Every year we hear how our sponsors think this deliverable is worth the “price of admission.” If you had to hire a expert consultant in our trade to strategize on marketing, trends, and best practice in our industry, you could spend up to $25,000 a day. This strategy conversation deliverable is included in your program


Allan Speak – Our Executive Director Allan Share has 30 years in the wellness industry and a very large following. Send him an email ( on any subject related to your company. We utilize Allan’s “voice” to share that information across our blog post, social media and more

Sales Training – With staff experience, we have close to 100 years of spa, salon and industry experience for you to draw from. Need expertise in sales, marketing, retail and more? Ask us about speaking to your staff in any of these areas

Personal Introductions, Key Decision Makers – Let us help open new doors and re-introduce you to those facilities you may not be connecting with. This is a unique program and we help act like a “rainmaker” to open doors for your sales efforts


Mail List Use – Yes, this is snail mail and in today’s market, it is stronger than ever. We have a CASS certified mailing list, which can be segmented by spa/salon, esthetic, skincare, massage, resort, destination and many more

Email List Use – Our core email list is made up of owners and operators, managers and decision makers. It may be segmented any number of ways and our experience with email on behalf of our vendors is useful in gaining brand exposure, boosting promotions and adding to your customer base

Hot Products – During the sponsorship year, we will ask you for a unique product offering, a bit of blurb, a live link and we will showcase those items in a compiled email to our membership

Get to Know our Sponsors – We hear so often “I’d like more information on (skin care, equipment, retail line) and our “know your sponsor” program is a lead generator. We will showcase your item(s) with your information and a form for prospects to fill out. These leads will be forwarded to you

Meet the Team – Pick two team members and we will send a list of questions pertaining to them personally and your company. We will take this information with a head shot and share it with the industry. Our channel is network friendly and all about relationship building

Blog – We have a very active blog. You can blog with us multiple times per month. We have sponsors say “this can be a more successful format in today’s digital world than sending emails”

Great Spa Products – Your products are featured in a very social, friendly format. It is great for branding and gaining back-links to your site. This showcase is an image builder for particular hero products

Social Media – We operate in Facebook, Google+, LinkedIn groups, Twitter, Instagram and Pinterest. We have a format for sharing your information to help spread the word

Banner Advertisements – Banners can be submitted in multiple sizes and will be rotated on our website

New Member Information Request – You will receive leads many different ways from us and a popular method is from new members joining the association through our website and requesting information on your products.


Spa PR – You are our best client and we know you have “best clients” who deserve more PR. This deliverable has two benefits; you get to select some of your best clients, we will gather their “showcase” information and we’ll utilize our reach through our website and social media to help the client gain visibility, industry branding and potentially more clients.  In addition, we include how your products are featured in their facility

Homepage Feature – There are several branding and “shout out” areas on our homepage. These include current news, blog post, new product features, education, celebrity clients and various branding opportunities

Sponsor Deliverable Form – Periodically we will ask you to fill out an email form with pertinent information we can use to promote your products. This may be new products, reintroductions of products, new staff, almost anything you would like us to promote

Silent Survey – As an association, we are always engaged in Snap Shot Surveys. We also have the unique ability to do a survey on your behalf, without your company name being mentioned, which can help you gain insights from our membership on subjects you’d like to survey

Database Building – During the course of your sponsorship, we will help add names to your database. We let our members know through our opt-in system, that we share their data with our sponsors


Un-Boxing – These videos show how a box of your product is delivered to their door. We will ask you for a hero product to be shipped to our office the way you would to your clients. A video is shot showing the box being opened, your enclosures, a bit about the product and how to reach you. This experiential walk through receiving your products, always have a ton of views

Wellness Minute – Video presentation talking about  a wide range of subject matter. We do these short and sweet and cover education, training and meet the person

Meet the Speaker – You attend many shows during the year and have your best educators and staff speaking. We do multiple emails during the year where we highlight your speaker, the content, contact information and their picture


Team Member Sourcing – People are constantly on the move in our industry, they take new jobs, they back to old jobs, they are promoted in companies. We are “in the know” with many people on the move and are always happy to help you in your search. If you’re looking to hire, we just may be able to help. Check out, its free!

Library Content – Any edu-selling articles you have written, we will post in our resource library, a very popular “go-to” for visitors to our site. Send your documents in Word, PDF or a link from your website . Send us articles, video links (etc.)  and we will accept any digital format

Webinar Marketing – If webinars are part of your go-to-market strategy, we can help. We will support them through email, social channels and blog posts, helping to drive traffic

Calendar Listing – Any trade show you participate in; International, US, regional, just let us know and we will add to our calendar

Speaker Opportunity – We are happy to help make connections to those who hire speakers in our industry, just ask

Press Release, Current News – Send us any of your PR or current news on you, your staff, your company. We have close to 200 industry movers and shakers we can share it with. We will also post your news on our homepage in the Current News section

Event, Trade Show Support – Not only will you be listed on our Calendar of Events, we support our sponsors at tradeshows with marketing initiatives. If we are attending a trade show you are as well, our team is happy to help make introductions and utilize opportunities to drive traffic to your booth

Delivering Wellness Via a Variety of Channels

The consumer’s mindset is shifting, accepting “aging” as a part of life; they embrace the passing of time and focus on wellness and want cosmetic solutions to support wellness. This shift coincides with the emerging quest for wellbeing that has been taking hold in recent years. This column will briefly discuss key components of wellness including wellness therapies and adaptogens.

The wellness market is growing at historic rate, nearly twice as fast as the global economy, according to Wellness Institute Research. The segment is divided among: Traditional Complimentary Medicine, Preventative, Personalized Medicine, Public Health, Healthy Eating, Nutrition and Weight Loss, Fitness & Mind/Body, Spa-Economy, Wellness Tourism, Wellness Real Estate, Workplace Wellness, Personal Care and, of course, Beauty & Anti-Aging. Put them all together and the global wellness economy reached $4.2 trillion in 2017.

The concept of wellness has changed in recent years. Not long ago, it meant a couple of trips to the gym and the occasional massage. Today, a wellness mindset is permeating the global consumer consciousness, affecting people’s daily decision making about food purchases, mental wellness and stress reduction, daily movement, environmental stewardship and even connectivity and positivity. Katherine Johnson, senior research fellow, G.W. I. Wellness, maintains that more people have evolved from “rarely” pursuing a wellness routine to “daily.” It has changed from episodic to essential, from luxury to a dominant lifestyle value.

This profound shift is driving powerful growth in five key markets: Wellness Real Estate, Workplace Wellness, Wellness Tourism, Spa Industry, Thermal & Mineral Springs. These businesses strive to reduce illness and stress, and enhance overall quality of life. Their mission is to empower wellness worldwide. Wellness is a modern word with ancient roots. As a modern concept, wellness has gained currency since the 1950s, but ancient wellness originated in the Vedas, a holistic Indian Ayurvedic system that strives to create harmony between body, mind and spirit. Yoga and meditation are critical to the tradition and are increasingly practiced worldwide.

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With the legalization of marijuana becoming an almost global topic now, one of the most cited arguments by proponents is the therapeutic effects of CBD on those suffering from anxiety. Many of those suffering have come forward to tell their stories on how CBD improved their lives by controlling their anxiety and the internet has made it easy for more users to access these stories and make an opinion based on very limited information.

Despite the number of proponents and those having personally gone through the experience, the use of CBD for this purpose is relatively new and many are still antsy about taking this approach to help with such a serious condition. However, studies have been carried out which can shed more light on the topic, and inform us of the actual facts as to how CBD affects the system and helps in managing anxiety.

First and foremost, it is important to understand exactly how CBD affects the body which would have an effect on the anxiety one experiences. CBD interacts with our body’s endocannabinoid system and helps to remove tension in the body. One study went so far as to point out that CBD did indeed reduce “anxious behavior” associated with multiple disorders such as Post Traumatic Stress Disorder and Obsessive-Compulsive Disorder.

Furthermore, studies show that CBD is able to do this without having any “anxiogenic effects” which basically means that CBD does not pose a risk for increased anxiety, that many mainstream anti-anxiety medications do (ironic). Studies as recent as those conducted in 2019 even pointed to the fact that not only was CBD beneficial in managing anxiety but that it did so with relatively fewer side effects than conventional or mainstream medication. The tolerance levels for CBD were also recorded to be higher than those for other psychiatric medication.

Another concern users have with CBD is the dosage. While there is no set rule as far as the dosage is concerned, most manufacturers will often issue instructions. Evopure is a company that produces CBD oils and even provides information regarding the amount of oil to be used, the number of times you should consume it in a day, and the period for which you should follow the routine. You can also find dosage calculators for CBD online, but these are more advisory in nature and are estimates.

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Global Medical Aesthetics Market Report 2019-2025

 The “Medical Aesthetics Market by Product (Facial Aesthetics, Cosmetic Implants, Skin Aesthetic Devices, Thread Lift Products, Body Contouring Devices, Hair Removal Devices), End User (Hospitals, Medical Spas, Home Settings) – Global Forecast to 2025” report has been added to’s offering.

The global medical aesthetics market is expected to grow at a CAGR of 11.5% from 2019 to reach $22.2 billion by 2025

The factors such as increasing adoption of minimally invasive and noninvasive aesthetic procedures, increasing public awareness about cosmetic procedures, and rising adoption of surgical and non-surgical cosmetic treatments among the geriatric population to improve their appearance are driving the growth of this market. However, risk and complications associated with medical aesthetic procedures may hamper the growth of this market to a certain extent.

The global medical aesthetics market is mainly segmented by product (facial aesthetics, cosmetic implants, skin aesthetic devices, physician-dispensed cosmeceuticals and skin lighteners, thread lift products, body contouring devices, hair removal devices, tattoo removal devices, and nail treatment laser devices), end-user (hospitals, clinics, and medical spas, beauty centers, and home care settings), and geography. 

On the basis of product type, the facial aesthetics segment is expected to dominate the global medical aesthetics market in 2019, owing to the increasing demand for medical aesthetics procedures from geriatric population across the globe towards improving or maintaining their appearance, coupled with greater availability and adoption of technologically advanced products in the facial aesthetics market segment. 

Based on end-user, the hospitals, clinics, and medical spas segment is estimated to hold the largest share in 2019. Hospitals, clinics, and medical spas are typically well-equipped with technologically advanced instruments/devices and have skilled professionals to provide effective cosmetic treatments to their patients. This has led to their greater share in the global medical aesthetics market. 

North America commanded the largest share of the global medical aesthetics market. The large share of this region is mainly attributed to the factors such as growing healthcare sector; increasing awareness and adoption of aesthetic procedures among the population; growing healthcare expenditure; rising incidences of skin diseases; various technological advancements; and increase in the consciousness about physical appearances.

Global Foot Spa Bath Market Outlook 2019

Global “Foot Spa Bath market” Report focuses on the major drivers and restraints for the key players. These Research Report also provides granular analysis of the market share, segmentation, revenue forecasts and geographic regions of the market. The Global Foot Spa Bath Market Research Report is a professional and in-depth study on the current state of Global Foot Spa Bath Market.The dominant firms Homedics, Kasrrow, Conair, Inviion, AquaVida USA, MTI Baths, O.U Health, Panasonic, Shanghai Taichang, Ningbo Huangwei, Mimir, Lancent area unit to boot mentioned within the report.

The report on Foot Spa Bath market claims this industry to emerge as one of the most lucrative spaces in the ensuing years, exhibiting a modest growth rate over the forecast period. Enumerating a highly exhaustive outline of this business sphere, this report is also inclusive of the total valuation that the industry presently holds, a brief segmentation of this market, and growth opportunities of this industry in addition to its geographical expanse.

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