Final part in the series 4 Sales within a Sale. Talking with Mark Wuttke of BABOR and getting his insights on the selling process, and how it involves YOU.
CareCredit announced today its expansion into the day and medical spa markets—helping Spa providers drive growth by providing an additional payment option for consumers. The CareCredit credit card is a health, beauty and wellness card dedicated to helping people get the care they want and need.
CareCredit’s 11 million cardholders. Participating spas will also become a part of the CareCredit network of qualified providers, which receives more than 850,000 searches per month. CareCredit helps people care for themselves and focus on their overall wellbeing, while also helping small business owners offer more payment options which, in turn, gives them more peace of mind while helping them meet their ambition of growing their business.
Click Here for a link for more information and how to get started.
100% pure, medical-grade cotton, these cotton pads are large 3″ oval shaped in order to better fit the contours of your face.
– Constructed with a quilt-like surface to resist shredding
– Larger, 3” size, fits the contours of the face
– 100% pure, medical-grade cotton, double-sided
– Use wet or dry
– Ideal for facials to remove make-up or as eye pads
Industry Educators Showcase featuring Nathalie Cecelia, Jenni Nagle, Sherrie Tennessee, and Craig Ure!
IECSC is coming up at the end of June and these great education events should be on your schedule! Increasing your industry knowledge and participating in continuing education is one of the most important factors in the success of your business. Regardless of it’s focus: treatment techniques, marketing your business, or business building exercises, finding educators and participating in their events will improve your industry knowledge!
We will be showcasing education partners in upcoming blogs that will be teaching at IECSC, June 23-25. Check out additional information below and make these world class speakers part of your IECSC plans!
Bamboo-Fusion® Therapy featuring Bon Vital’® Massage Products presented by Bon Vital – Discover the numerous benefits of incorporating warm bamboo sticks into many different services. Pioneer of Bamboo massage therapy and educator for Bon Vital’®, Nathalie Cecilia, demonstrates her unique treatments for massage therapists and estheticians combining the beauty of natural bamboo with premium quality Bon Vital’ professional massage therapy/spa products. Nathalie will start with a back massage, continue with a luxurious bamboo facial massage and finish with a foot massage. Attendees will receive Bon Vital’ products.
Lipstick + Aftershave/Jenni Nagle Aesthetic Marketing
Co-Editor-in-Chief of Lipgloss + Aftershave and Founder of Jenni Nagle Aesthetic Marketing, Jenni has nearly two decades of experience in the skincare industry. She began her career as an esthetician working in all aspects industry: day spas, medical and resort spas. Jenni always gravitated towards the business and marketing aspect of the spa industry and eventually managed large spas and became the Director of Public and Media Relations for a skincare brand. Looking for even more opportunity she created her own digital marketing and public relations firm offering consulting services to international skin care brands.
Organic Beauty: A Growing Trend: Barry Eichner + Jenni Nagle are the Co-Editors In Chief of Lipgloss + Aftershave and have written many articles on organic skincare and body care. Join them for a review of established and emerging brands and trends. You will learn the innovate ingredients and products that many popular brands are adding to their lines. Find out how market expansion is impacting the availability of organic products at the retail level.
Director of Education
Ms. Tennessee has more than 15 years of experience in the spa industry, including the role of a massage therapist, nail tech, spa owner, speaker, writer, professor and author. In addition, to receiving multiple awards throughout her career, Sherrie’s writings have been published in some highly respected industry outlets, and she has been asked to speak to many public forums. As a professor at Johnson and Wales University, she provided leadership in the development and instruction of the Spa Management course on the topics of marketing, Spa operations and Human Resource Management. Sherrie is completing a Ph.D. and holds a Masters of Business Administration with a concentration in marketing and entrepreneurship. Sherrie was the Education Manager for Red Lane Spas. She is the Director of Training for a hospitality company, the Education Director of SpaSOS and is completing her second book.
Three Tips to Incorporate Wellness into Your Spa: The Global Wellness Summit states the wellness industry generated $3.7T in 2015 and that is just the start. The concept of wellness has become a major factor in the spa industry. With the launch of wellness centers and wellness-focused services, spas must be able to offer the similar experience to guest. This course will explain the concept of wellness and present the most current data on wellness trends, as well as three simple ways to spas can offer wellness-based experiences to clients and employees.
Next Generation of Spa = Wellness and Cannabis: The 2017 ISPA report indicates spas in the US generate $16.8B (US) in revenue, it seems the industry has bounced back. The next logical phase for the spa industry is the incorporation of wellness into menu and products offered. With the spa industry generating $99B in wellness options, and at the forefront of wellness movement is the topic of cannabis. Cannabis sales are expected to reach 6.8B by 2020. With medicinal cannabis use now allowed in a growing number of states, spa owners, managers and therapists need to be able to understand legal ways to capitalize on the next big thing in the industry. The course will present key spa industry data and wellness trends, as well as ways to incorporate wellness into the mission, menu and retail aspects of spas. In addition, Mary’s Nutritionals Educational Director will share an overview cannabis, including benefits, legality and creative uses.
Chief Massive Action Officer
Craig Ure is the President of ZoomDazzle.com publishing international, a web marketing consultant, speaker, author and social media adviser for many INC 500 offline and online companies. Craig and his father owned and managed 118 fitness/spa properties, 2,987 licensed spa clubs and an international fitness equipment manufacturing company in Europe. Craig has an MBA in marketing and business studies and owns many publishing websites and eCommerce stores selling physical products. He has spent the last 26 years at the school-of-hard-knocks perfecting marketing tactics and proven business-building strategies within the health, beauty and medical industry. Craig is now focused on fixing and providing immediate growth solutions for small and medium-sized businesses leveraging the most advanced internet marketing, eCommerce and proven integrated marketing tactics and strategies.
Marketing: Learn Seven Proven Growth Hacks to Double Your Profits Quickly: If you want to discover exactly where your business is leaking profits and fix your marketing failure starting today, then attend this fast-paced workshop and learn proven tactics and strategies to increase your business net profits by 50% or more in the next year while stressing less. Including: The five marketing leverage points to exponentially grow your business, lead-generation systems to quadruple-your-conversions, effective follow-up systems to triple-your-profits, proven conversion strategies to capture 30% more sales by default, the ultimate consultation system to skyrocket sales, drip marketing systems to double-your-profits plus real world strategies, tools and resources you can start using immediately to predictably scale your business for success and much more. Don’t miss this one. All marketing worksheets and checklists provided (a $997 value).
NY Now announced its lineup of seminars set for the Aug. 12-15 show at the Jacob K. Javits Convention Center, with sessions aimed at offering buyers and shop owners insights and content to take their businesses to the next level.
The seminar program will highlight topics that range from marketing during the holiday season, leveraging influencers to boost business and how special events can drive customers in-store, and much more.
“Whether you’re a small shop owner looking for strategies to attract new customer or a designer looking to explore the latest trends, the NY Now seminar program has the right sessions for you,” said Randi Mohr, vice president and NY Now director. “Only at NY Now can you shop the most on-trend products, network with leading trendsetters and visionaries, and take home the most impactful marketing tools and insights possible.”
The list of seminars at NY Now’s 2018 summer market can be found here. Some of this season’s sessions to date include:
- Marketing Holds the Key to Year-End Success, Barbara Crowhurst – Learn how marketing connects you to the money, your fans and other potential customers.
- Facebook 2018: Making the Most of Social Media’s Giant, Jennifer Cario – Come and learn how Facebook decides what content to show to its users and how the latest changes and updates can be put to work to expand your reach and your profits.
- Special Events to Drive Customers to Your Store and Build Profit, Lindsay Anvik – Find new ways to bring people into your space-and learn how to maximize the time you have with them to drive sales.
- Money Makers for Holidays – Top 5 Strategies for Success, Allan Share and Patti Biro – Get the tips on gift cards, pop-up opportunities, visual merchandising, gifts ready-to-go and special events.
Global Wellness Day is an entirely not-for-profit day, a social project dedicated to living well. The purpose of Global Wellness Day is to ask the question, even if for just one day, “How can I live a healthier and better life?”, to direct the thoughts of both individuals and society towards “living well” and to raise awareness.
Want to see the activities planned! Check out the image below…
To find out more…go here!
CIVANA, the next generation wellness brand is extending to wellness industry professionals its Friends and Family Rate at its CIVANA Carefree Resortthrough its Healers Vitality Program.
Owned and operated by wellness industry veterans, CIVANA – a mission driven company – seeks to ‘nurture the nurturers’ by offering an affordable rate to spa and wellness practitioners so they can relax, rejuvenate and be nurtured themselves. “In order for our wellness industry to thrive, we need to support the healing professionals who give to others every day. They deserve an affordable respite to recharge and be inspired. CIVANA has honored all of these healers, regardless of where they work, by creating this special program in a welcoming environment they can call their own.” states Kevin Kelly, Chairman and CEO of CIVANA.
The Healers Vitality Program slashes the daily room rates at the CIVANA Carefree Resort by an average of $100 with prices that start at $79/night during the summer season and $99/night in the high season plus an Experience Fee of $25 which includes 8-12 complimentary daily movement and enrichment classes and access to state of the art fitness center, in its 6 studios. CIVANA, with a current 6-room healing arts spa, is developing the 22,000 square foot sustainable Spa CIVANA, complete with 29-treatment rooms, indoor thermal pools, an outdoor Watsu® pool and lap pool, opens later this year. Two healthy dining outlets are also available. Terras, an all-day dining outlet is about “choice”, offering a variety of menu selections that include nutritionally balanced dishes to more traditional plates and indulgent desserts and fine wines. Café Meto’s breakfast and lunch menu is calorically portioned and nutritionally sourced, as well as offering locally roasted coffees, freshly squeezed fruit and vegetable juices and hand-crafted smoothies. The CIVANA Carefree wellness resort is in Greater Scottsdale surrounded by several mountain ranges ideal for hiking, biking and other outdoor adventures.
The Healers Vitality Program is open to individuals with the health and wellness field specifically spa and wellness center staff, fitness and program instructors, massage therapists, aestheticians, nutritionists, caregivers (senior living, domestic abuse, shelters), nurses and wellness product companies. Those interested in the program can email firstname.lastname@example.org, call the resort directly at 480-653-9002 or sign up directly at https://www.civanacarefree.com/healer-program/. After registering, individuals can book directly with their code.
About CIVANA Carefree
CIVANA Carefree (formerly the Carefree Resort & Conference Center) is the inaugural property in the portfolio of CIVANA, a hospitality and real estate company grounded in sustainable wellness. CIVANA Carefree began its physical transformation in August of 2017 with a multi-phase, multi-million-dollar renovation that included guest rooms, public space and the conversion of conference space to wellness programming space and facilities which debuted on March 6, 2018. Inviting all who seek the journey to enjoy the four pillars of wellness – Healthy Cuisine, Movement, Healing Arts/Spa and Discovery/Enrichment Arts, the 184-room CIVANA Carefree located in the Greater Scottsdale, Arizona area, about 45 minutes north of Phoenix Sky Harbor Airport.
Green Spa Network (GSN) is proud to announce its first annual Action Initiative, the GSN Tree Planting Initiative, in partnership with WeForest, to mobilize the spa and wellness industry to plant 1 million trees by Earth Day 2019. This effort is premised on the critical and urgent need to regenerate the earth using trees’ natural abilities to reverse climate change.
Existing and new members of GSN are encouraged to pledge to contribute to this effort in any of three ways:
- Donate funds to plant new trees through the GSN-WeForest partnership,
- Organize or participate in a local tree planting event, or
- Continue an existing tree planting partnership.
However contributors choose to be involved, signing up with GSN allows the spa and wellness community to track its overall progress, rally around a common cause, and send a clear message that the industry cares to be recognized as a champion of environmentalism.
“Climate change can no longer be ignored, especially when solutions exit! WeForest is delighted to support GSN in its commitment to transform the spa industry into an actor of change. Delighting customers with trees planted as a result of their business is a simple gesture which will make a huge difference to the local communities that live around the forest we restore in Brazil and help make earth cooler,“ said Marie-Noelle Keijzer, CEO of WeForest.
GSN’s Tree Planting Initiative will contribute specifically to WeForest’s Brazil project to support the Brazilian Atlantic Forest. Restoring the forest is extremely vital to safeguard the remaining biodiversity and combat the progressive loss of the world’s species and for our climate as well. The high carbon sequestration potential of second-growth forests in the Latin American tropics means the Atlantic Forest is a key player in the climate change agenda. This project aims to create forest corridors between remaining fragments, increasing tree cover and habitat connectivity for native species. The community-based nurseries, seed collection, and planting activities are under the management of local people who, thanks to this project, are empowered to earn a living while restoring the forest.
“Together with WeForest, GSN hopes to elevate tree planting to a global regeneration movement,” said Bonnie Baker, President of the GSN Board
More information is available at the initiative website, GreenSpaNetwork.org/
WeForest’s mission is to leverage corporate and scientific partnerships and empower communities to sustainably advance and implement innovative, high-standard, scalable, and lasting solutions to restore forest landscapes. www.weforest.org
About Green Spa Network:
GSN is a non-profit trade association serving the spa industry in support of action for a sustainable future. Their mission is to promote the vital connections between personal wellbeing, economic sustainability and the health of our planet. Through networking, education, and best practices developed with a membership of the nation’s most innovative green spas, GSN is a resource for vital people building a vital planet. www.greenspanetwork.org
As you may have recently heard, the supply of eucalyptus oil has been impacted by several external factors over the past few years, causing changing market conditions. One of the industry experts we follow closely is Berje out of New Jersey which provides great monthly market updates on the global eucalyptus market.
To help us all understand just what’s happening, we’ve compiled answers to our customers most frequently-asked questions.
Where does eucalyptus oil come from?
We can’t help but envision koalas and the outback when we first hear the word eucalyptus, but the eucalyptus tree has expanded its reach. In addition to Australia, eucalyptus trees are grown in Brazil, India, and China for the sole purpose of eucalyptus oil production. Eucalyptus oil is made through a process of drying, crushing, and distilling the oval-shaped leaves, to release the essential oil.
The beauty of versatility
One of the reasons this oil is so popular is because of its versatility.
Steam Room: Thanks to its decongestive properties, eucalyptus oil is often diffused in steam rooms and facial steamers to help open nasal passages and clear respiratory problems. Additionally, the pleasant, woodsy scent of eucalyptus oil enhances the experience by creating a relaxing, tranquil atmosphere.
Locker Room: Eucalyptus oil can also be used in locker rooms as a natural odor remover, as well as a disinfectant to help ward off bacterial and viral infections by killing airborne germs.
Body: The powerful essential oil is also quite popular in lotions as it helps to naturally ease the pain and soreness of muscles post-workout. It is also an important ingredient in many shampoos, conditioners, and body washes, as it acts as a natural, effective treatment for fungus, acne, dandruff, and other common skin conditions.
Is all eucalyptus oil created equal?
Not exactly; Cineole, a stimulant expectorant, is the main constituent of eucalyptus oil, as well as the indicator of purity. For an essential oil to be pure and effective, it must have a cineole grade of 70% or higher. For example, pharmaceutical grade eucalyptus oil has a cineole content of 80-85% making it 100% pure with no additives or fillers. 80-85% cineole ensures maximum effectiveness for therapeutic applications and uses. ReadyCare uses pharmaceutical grade 80/85 eucalyptus oil in all of our oils, both blended and 100%, which not only ensures that you are receiving the highest grade possible for your guests, but a little goes a long way when using a pure product allowing for savings down the road.
Why has the price of eucalyptus oil been increasing recently?
The recent surge in the price of products containing eucalyptus oil is largely due to environmental factors; specifically, the effects of climate change on eucalyptus crops in Australia, Brazil, China and India. Additionally, China has recently shut down thousands of factories in an attempt to reduce pollution. Since China is one of the leaders in eucalyptus oil production, this has impacted supply, resulting in the upswing in price.
But wait, what about the future?
While it is too soon to know whether eucalyptus oil pricing will stabilize, the decrease of supply has forced those involved to take a hard look at ways to preserve this incredible healing tree. As a result, we are seeing a rise in responsible, sustainable farming practices. Eucalyptus farms in India have introduced beehives to better propagate the tree, an innovatice solution that creates an eco-friendly doubling of eucalyptus crops, as well as an increase in our rapidly-dwindling bee supply.
Do I need to choose between quality or affordable eucalyptus options?
Why choose one when you can have both. ReadyCare watches the market closely, working with our vast network of suppliers to ensure that we offer the highest quality eucalyptus oil products at the best price. For added savings, blended versions are becoming popular; ReadyCare offers blended versions using pharmaceutical grade oils, making ReadyCare the leader in the industry for both savings and quality.
If you have any questions or are interested in the variety of eucalyptus choices that ReadyCare has to offer, please contact your ReadyCare representative or Request Info
Brought to you from our Diamond Sponsor ReadyCare
ReadyCare is a leading provider of personal care amenities, supplies & private label solutions to world-class hotels, spas, health clubs & golf clubs. For over 25 years, Denver-based ReadyCare has helped thousands of properties deliver great experiences by ensuring their personal care offering aligns with their brand & their customers.
The state Senate passed a bill this week to create a state charter for banks to serve California cannabis businesses, which would allow licensed merchants to write checks to pay taxes, fees and vendors — rather than use large amounts of cash, as they currently do.
SB930, by state Sen. Robert Hertzberg, D-Van Nuys, now heads to the Assembly
Because marijuana is classified by the federal government as a Schedule 1 drug, federally insured financial institutions cannot process cannabis-related transactions without the risk of facing money laundering charges.