What Is Next For Our Businesses? A Letter From A Business Owner

Spa Safety

americanspa.com

There is no question that we all want to get back to re-open our businesses soon. I am constantly receiving questions from my clients about when we can do this, and how are we going to conduct our business when we do? This, plus the financial hardship our employees and our guests are experiencing, creates an even stronger want to get back to work. 

I am responsible for my own health, and responsible to know that I am not sick, to know that I do not have symptoms of the Coronavirus and will not knowingly infect anyone.  As business owners, we must accept this responsibility for the safety of our staff and clients. 

Unfortunately, though, not everybody else is this this responsible. After re-opening on May 4th, two stylists at a Great Clips Salon in Springfield, MO, tested positive for COVID-19 and worked several days while experiencing “very mild symptoms.” The salon had required that all employees and clients wear masks. While at work, these stylists directly exposed seven co-workers and 140 clients to the virus, and only time will tell if any additional cases result. The salon has since closed, is currently undergoing deep cleaning, and are awaiting guidance from the local health department to tell them when they can re-open. Between May 14th and May 20th, one of the stylists visited a gym, Dairy Queen, Walmart, and CVS. Anyone who could possibly have been infected have been warned to monitor for symptoms and, if they develop, to self-quarantine. Unfortunately, this is how fast this can happen. In any event, it certainly colors our “new normal” and brings into question when it is safe to re-open. In Ulster, NY, a barber stayed open in defiance of the state’s stay at home order. Now, the barber has tested positive for COVID-19.  This may be the first of many such situations we will hear about; I am watching Georgia, Florida, and Texas, as they were among the first states to re-open.

read the full article at americanspa.com

How to Market Your Salon On Instagram

Instagrammers search for beauty salons on Instagram more than any other platform. So if you have a salon, it is so important to market your salon on Instagram. If you are doing good in your salon, marketing on Instagram isn’t a big deal!

Market Your Salon on Instagram

To market your salon on Instagram, all you need to do is to follow the given tips;

  • Professionalize your Instagram profile
  • Market your salon on Instagram highlight stories
  • Be the master of content
  • Do not underestimate hashtags
  • Market your salon through the location on Instagram
  • Rule the minds
  • Interact with your followers
  • Grow your followers on Instagram
  • Do affiliate marketing on Instagram

Let’s discuss each in detail, shall we?

Professionalize Your Instagram Profile

It is important to look like a professional Instagram profile. It won’t take so much time and effort but the impact is undeniable.

How to Professionalize Your Instagram profile

  • Choose a memorable username
  • Upload an attractive profile photo
  • Introduce your salon in bio
  • Switch to the Instagram business account
Choose a Memorable Username

Be creative about your Instagram username.

Upload an Attractive Instagram Profile Photo

Upload an eye-catchy profile photo. Because it is so important to take care of aesthetic features on Instagram.

Introduce Your Salon in Bio

You can either put contact information of your salon or its address in bio. Anything related.

Switch to the Instagram Business Account

It is necessary to switch to the Instagram business account if you want to market anything on Instagram because you will have access to Instagram insights.

How to switch to Instagram Business Accounts
  1. Go to your profile and tap those three lines in the upper right corner.
  2. Tap Settings.
  3. Tap Account.
  4. Tap Switch to Professional Account.
  5. Tap Business.
  6. If you’d like, you can follow the steps to connect your professional account to a Facebook Page associated with your business. This step is optional and will make it easier to use all of the features available for businesses across the Facebook family of apps. At this time, only one Facebook Page can be connected to your professional account.
  7. Add details, like your business category and contact information.

Tap Done.

When you switch to the business account, you will know how your followers are most active. Post in those times to get the highest amount of engagement.

Before we step to the next title, have a look at this professional profile;

Market Your Salon on Instagram Highlight Stories

Instagram highlight stories are the showcase of your salon. What are the most well-liked posts? Highlight them.

Remember that highlight stories are the first things that an Instagram user sees after your profile. They have to be convincing enough to turn an Instagram user into your followers.

Be Master of the Content

Since you want to market your salon on Instagram, it is not recommended to edit your photos before you publish them or you won’t earn the trust of your followers. But you can make the content that intrigue your potential customers.

What Kind of Content Engages your Followers in your Niche?

  • Before-after photos/videos of your clients 
  • The video of the process your clients go through in your salon

Stay on trend Hashtags

Each Hashtag is an entry to your Instagram profile. Take full advantage of it and use the most related hashtags to your niche.

Hashtag Tip 1

Use 30 Hashtags. Not more nor less. More hashtags put your accounts in danger and less than 30 hashtags decrease your findability on Instagram.

Hashtag Tip 2

Write the hashtags in the first comment just to keep your Instagram page beautiful and clean.

Salon Related Hashtags for Instagram

Here you are the list of hashtags relating salon;

#salon #hair #beauty #makeup #haircut #hairstylist #spa #hairstyle #haircolor #hairstyles #nails #hairsalon #balayage #hairdresser #beautysalon #fashion #skincare #barbershop #style #barber #salonlife #love #nailart #d #beautiful #facial #like #haircare #highlights #bhfyp #stylist #makeupartist #color #lashes #manicure #behindthechair #design #instahair #pedicure #interiordesign #modernsalon #blonde #m #follow #haircolour #ombre #longhair #interior #hairdo #massage #mua #home #instagood #hairtreatment #decoration #waxing #instagram #olaplex #wedding #keratin

Market Your Salon through Location on Instagram

You can use hashtags to point out the location of your salon. So grab the opportunity to absorb nearby customers.

Rule the Minds

Marketing on Instagram is not just about fabulous content. If you do not post consistently on Instagram, your salon will be forgotten.

Rule the minds through consistency and post at the very least 3 times a week.

Interact with Your Followers

Be responsive and interact with your followers if you ever want to turn them into paying customers.

Grow Your Followers on Instagram

Somehow the final goal of any Instagrammer is to grow the number of followers. It must be yours too.
Grow your followers by all the means you know. Whether it is through running giveaways, using Instagram followers apps, or publishing incredible content. Anything but buying bulk followers.

Do Affiliate Marketing on Instagram

I could not talk about the ways to market your salon on Instagram without mentioning Instagram affiliate marketing.

You can sell some beauty products through Instagram affiliate marketing. All you need to do is to put a link in bio or Instagram story.

Note

Either you have 10K followers or you won’t be able to add links to Instagram stories without being verified.

Summary

Instagram is the best place to market your salon because it has been observed that users barely search for blogs when it comes to the beauty industry. So follow the given instructions to market your salon on Instagram and grow.

Men’s Skincare Products Market Size Worth $18.92 Billion By 2027: Grand View Research, Inc.

SAN FRANCISCO, May 28, 2020 /PRNewswire/ — The global men’s skincare products market size is anticipated to reach USD 18.92 billion by 2027, according to a new report by Grand View Research, Inc., expanding at a CAGR of 6.2% from 2020 to 2027. Rising awareness among males regarding personal grooming is driving the demand for men’s skincare products globally. At a macro level, increasing disposable income has been favoring market growth over the years.

Premiumization emerged as the latest trend within the market in the recent past. With the growing demand for premium products, manufacturers are increasingly focusing on achieving green formulations under the premium category. Demand for men’s skincare solutions is likely to be principally driven by the growing popularity of organic and natural products with natural extracts. Furthermore, packaging is expected to play a key role in creating their demand. In this respect, men’s skincare products packaged using sustainably sourced materials are more likely to gain popularity in the foreseeable future.

Key suggestions from the report:

  • The shave care segment grabbed 32.7% share of the overall revenue in 2019
  • In terms of distribution channel, supermarkets and hypermarkets held the largest share in 2019 and are expected to maintain its lead throughout the forecast period
  • Product innovation is a key strategy deployed by majority of market players to stay abreast of the competition.

Read 80 page research report with ToC on “Men’s Skincare Products Market Size, Share & Trends Analysis Report By Product (Shave Care, Creams & Moisturizers), By Distribution Channel, By Region, And Segment Forecasts, 2020 – 2027” at: https://www.grandviewresearch.com/industry-analysis/mens-skincare-products-market

click here for the full article

Industry Veterans Launch a Platform to Help Wellness Community

Industry Veterans Launch a Platform to Help Wellness Community

Three of the most experienced wellness industry professionals, Maggy Dunphy, Diane Trieste and Liz Verbruggen, have collaborated to create The S.O.S. Spa Project. Inspiring this platform of complimentary services is a mission near and dear to their hearts – a desire to ease the burden for wellness businesses in their re-opening phase by providing support and guidance via targeted solutions.

The S.O.S. Spa Project is offering one-on-one support through calls or email for those without access to professional advice in an evolving landscape of health ordinances and consumer needs. The website (sos-spaproject.com) and social media accounts will also be designed as a repository for helpful links and discussion on real time issues and experiences faced by businesses in operation.

Combining over 85 years of hands-on stewardship of spas and wellness centers in executive, resource and operator roles, Maggy, Diane and Liz felt compelled to support an industry that they love and helped build. Recognizing that the spa and wellness community was entering uncharted territory of mandated distancing while providing services requiring human touch and personal contact, they came together out of a shared passion to give back.

“We wanted to find a way to give back to an industry filled with people whose passion and purpose is to take care of others. Now more than ever, the world needs nurturing and we are committed to help sustain the industry that provides it.” Supporting. Our. Spas”.

Contact: Rianna Riego
rianna@therianna.com

Crystal Lake salon owner Paul Hyland discusses reopen his business

Northwest Herald

Paul Hyland of Paul Hyland Salon and Day Spa is ready to open as soon as it’s allowed to be. One of the many questions, however, is when and how much to order in terms of supplies and what the future of the business will look like as the state enters Phase 3 of reopening.

“We want to hit the ground running,” said Shelly Hyland, who owns the company with her husband, Paul.

When asked about sanitation, Shelly Hyland responded with, “We are going to step it up.”

Like many other salons, Paul Hyland Salon and Day Spa will be taking advantage of the parking lot as a waiting room. Customers will call upon arrival and will be let in by an employee, their temperature will be taken, they will sign a waiver stating they don’t have any symptoms and then they will wash their hands at a sanitation station before going to their service provider.

Click here for the full article

Beauty Insurance

quotezebra.com – When people think of the beauty industry, they think about glitz and glam. But there is so much more in this diverse industry. Beauticians dedicate their careers to make people feel good about their looks and appearances. Should you not do the same for your beauty business?  

Whether you are working in your salon or visiting a customer’s house to give them a service, you and your employees might be exposed to various risks. So, before you give your client a gorgeous haircut, get yourself beauty insurance. 

What is beauty insurance?

Beauty insurance covers your business and the employees during their work. It includes aspects of liability insurance related to treatments that you provide. It also covers your equipment like UV lamps, dryers, creams, oils, and other elements of your business.   

Why is beauty insurance necessary?  

When you have beauty insurance, you can stop worrying about the “what-ifs” and entirely focus on your work. Moreover, without beauty coverage, there is a high chance of losing your hard-earned business, reputation, and earnings.  

read the full post here

Professional Beauty creates salon coronavirus reopening guideline poster

Professional Beauty has created a poster with a set of guidelines for beauty salons and spas to share with their clients and to use as a starting point for considering safety once salons reopen.

professionalbeauty.co.uk – The guideline document is written in a client-friendly way, which means you can share it on your social media channels, salon website, as well as printing it to place it in your salon window or on the wall.

Displaying a set of guidelines will remind your loyal clients that you are taking their health and safety seriously. It will also give them some peace of mind that you have implemented a number of procedures to protect their safety during their salon appointment.

The downloadable document has the support of industry body Babtac and also lash treatment brand Lash Perfect.

However, this is a document by the industry, for the industry so we are now inviting feedback from salon and spa owners, therapists, nail techs and freelance practitioners.

Get all of the info from the article here

The Retail Reboot For Re-Opening Series: Part One

americanspa.com

As you prepare to re-open your salon or spa, it’s important to take some time to rethink your retail approach. While we have all been hyper focused on safety, we  will need to make some changes to the way we approach our retail sales. Many businesses have had great success with online or curbside pick up of retail products, but there is a safe and sane way to include retail sales in your re-opening plans.

1. Retail Displays

Adopt the philosophy of “less is more” when it comes to your facility’s retail displays. Simple steps you can do to increase the safety and reduce contact in the retail area include:

  • Removing all testers, and safely disposing of them.
     
  • If you have makeup stations, sanitize and store away. It may be a long time before tester stations are safe for use. Consider removing and disposing of any opened containers, as well.
     
  • Remove all props in the retail area. Sanitize those can be used again and store for later.
     
  • Remove artificial plants, greenery, or other unnecessary decorations in the retail area. While they look pretty, it’s just more surface area to hold germs and have to clean.
     
  • If you have display holders that hold multiple products in a single unit, sanitize them and store away. It is better to have fewer surfaces and contact points to clean and sanitize each day.
     
  • Place any shelf talkers in glass or plastic frames that can be sanitized daily or more often.
     
  • Remove any testers or product displays located in guest bathrooms or treatment rooms.

read the full article at americanspa.com

Re-opening means letting the Coronavirus in

Re-opening means letting the Coronavirus in

I have spent the last 40 years of my professional life inside athletic clubs, wellness centers, and fitness facilities. I found they share a common goal of creating an array of programs/classes that encourage a variety of metabolic and respiratory responses. By coincidence, each discovered the programs/classes with the highest level of member adherence included some form of social gathering and some degree of direct physical contact. Each also shares the common belief that regular participation in their programs/classes improves the health (physical, emotional, and spiritual) of their members.

I believe the decision to re-open the doors of every athletic club, wellness center, or fitness facility needs to be made objectively and without personal bias. The fundamental question is “Are you prepared to limit the human to human transmission of the coronavirus when you open the door and let the coronavirus inside the 4-walls of your facility?”

Scientists, objectively believe the coronavirus enters the human body through two doorways.

The first is by inhaling the virus via microscopic airborne particles. The second is via direct physical contact with the virus droplets. These objective beliefs are the rationale behind their decisions to recommend a 6 ft. physical distancing between humans and to limit social gatherings to a maximum size of 10-people. My professional hesitation in accepting these two restrictive guidelines is they assume individuals are metabolically sedentary and/or their breathing (respiratory volumes) remain low.

The last 90 days have allowed scientists to learn more about the novel or newly discovered coronavirus. Initial findings were that individuals who become infected with the coronavirus have a 2-4-day period of no remarkable symptoms, yet they are still able to infect other individuals. Next, a relatively large number of infected individuals will continue to show no remarkable symptoms of being infected. Next, those individuals who do begin to experience difficulties will have symptoms that vary from mild to troubling, depending on their current health status (presence of co-morbidity diseases). Lastly, there is a percentage of those infected
individuals who will succumb to the coronavirus.

Looking ahead, the next 90-180 days of ongoing data collection will allow scientists to contrast the severity of the coronavirus against previous world-wide Pandemics. Equally important to every quarantined American is the ability to contrast the numerical risks of acquiring the coronavirus against other U.S. medical conditions and/or deadly diseases. This statement is relevant because 50% of the medical conditions in the U.S are the results of poor lifestyle decisions – they are not attributed to the absence of medical cures or the lack of medical surgical procedures. Keep in mind, it is not illegal in the U.S. to make poor health choices with regards
to personal hygiene, vaccinations, preventative medical screens, inactivity, smoking, obesity or alcohol consumption.

In my mind, the single most alarming wake-up call for every re-opening decision maker should come from the Mount Vernon, Washington Presbyterian Church Choir. This group of sixty asymptomatic singers gathered on March 10 for a routine practice session but refrained from their usual hugs, handshakes, used hand sanitizers, and were aware of social distancing during their 2 ½ hour choir practice. Unfortunately, three weeks later forty-five of the singers became symptomatic with the coronavirus disease, of which three required hospitalization and two died.

I believe the singers inability to stop the spread of the virus provides great insight as to the decision to re-open traditional exercise classes within athletic clubs, wellness centers, and fitness facilities. In essence, the singers practiced social distancing, avoided physical contact but 75% of the singers still became infected. The deeper questions as to why singing was able to trigger a higher rate of symptomatic coronavirus transmission should include;

  1. Was the broader spread of the airborne coronavirus droplets due to the more forceful and demanding exhalations needed for singing?
  2. Did the lengthy duration of the practice increase the risk of the spread?
  3. Were the airborne coronavirus droplets able to go deeper into the singer’s lungs because of the more forceful and demanding inhalations?
  4. Did the size of the room limit the amount of fresh air flow into and out of the room?

The answers to these questions should be considered before re-opening any facility that encourages a group of individuals to gather for a fixed period of time, in a fixed size room, and requires them to increase their breathing rates.

In my professional opinion, the toughest challenge behind the decision to re-open an athletic club, wellness center or fitness facility is deciding who will make the decision that it is safe to reopen the front doors and let the coronavirus in. Let me explain that statement by comparing/contrasting the decisions each owner made before their initial Grand Opening against the decisions needed to re-open that same facility during a global pandemic.

Initially, each new facility relied on outside organizations to make the majority of decisions as to when they could open the front door and let their employees and consumers inside. For example, Federal, State or county statutes were involved in making decisions regarding; final construction checklists and safety permits, all legal documents and, new membership contracts. In essence, someone else made the early decision to safely open the front door. Additionally, prior to Grand Opening, each facility relied on outside research organizations to determine safe chlorine levels within the pools, sanitational requirements for showers/locker rooms, as well as certifications for their personal trainers, health coaches, and nutritionists. These outside research organizations created an extra layer of buffering between members who inquired about correct weightlifting techniques, proper stretching guidelines, ideal bodyfat levels, adequate fluid/fuel intake, and safe heart rate training zones. In essence, someone else made the decision regarding an individual’s safety when exercising inside the 4-walls of your facility. Regrettably, nobody has ever bothered to ask about the safety or risks of groups exercising inside any facility. In 1982, Jane Fonda put on a colorful pair of leg warmers and created a charismatic,
musical-themed environment that preached fun and cosmetics over the purposeful science of cause-and-effect health outcomes. By contrast, today’s 2020 coronavirus will demand facilities who encourage groups to gather and exercise – or sing – to determine and evaluate those neglected health risks before re-opening their front doors

For example, prior to the coronavirus a certified spinning instructor would make sure participants had the correct bicycle seat height, understood their ideal heart rate zones, and had adequate fluids prior to starting the spinning class. The overwhelming majority of instructors created a memorable experience that left participants physically exhausted, drenched with sweat, gasping for fresh air, and slightly hard of hearing, but each participant was convinced that this was the healthiest hour of their day. Even more impressive, some of those participants made a quick 5-minute trip to the restroom and made it back in time for the next class – hoping there was an empty bike that they could jump on and start pedaling to the music.

Some of the participants thought, but never dared to ask;

  1. How often are these bikes sterilized?
  2. Is the music level safe for my long-term hearing?
  3. Why is the studio door propped open?
  4. Is it okay to move if the person next to me doesn’t have a towel and is constantly coughing and really sweaty?
  5. Is the air supposed to be so thick and humid in here?
  6. How often do you sanitize the floors?

I have found the above spinning class scenario to be the norm, and it demonstrates a lack of desire within the athletic clubs, wellness centers, and fitness facilities to gather and publish credible research concerning group classes. Unfortunately, this lack of attention will become apparent to all members once the front doors eventually re-open. Tomorrow’s group class participant will notice new cleaning procedures, staggered class schedules, different ventilation systems, and greater distance between participants. Each member should certainly wonder if all of these new changes are solely due to the 2020 coronavirus—or did their favorite facility choose to ignore the possible increased health risks associated with intense group exercise. Keep in mind, everyday consumers believed and accepted the updated health risk data concerning cigarette smoking on airplanes, carbon monoxide testing, concussion protocols for contact sports and texting while driving.

My biggest reason for mentioning the lack of group exercise data collection involves the decision behind forcing members to wear masks when exercising. If these facilities had collectively chosen to gather their own ongoing research, then they could quickly provide answers to the obvious questions about forcing a member to wear a mask when exercising;

  1. What are the health risks of restricting the flow of oxygen during exercise?
  2. What is the risk of limiting the release of carbon dioxide with exercise?
  3. Will wearing a mask during exercise limit fluid intake when exercising?
  4. Will wearing a mask during intense exercise trigger asthma attacks or other pulmonary conditions?

In other words, does forcing a member to wear a mask cause a significantly increased health risk for fainting, falling, dehydration, or needing medical assistance when exercising? If yes, then what else can be done to limit the amount of circulating airborne coronavirus droplets?

The measurable benefits of being able to provide answers to these questions would include; calming the fears of returning members, retaining memberships, and increasing the credibility of the facility. My suggestion is for athletic clubs, wellness centers, and fitness facilities to become more proactive about detailing the health benefits of their programs/classes. As a group they can agree on the definition or the pillars of health. For example, this would allow each facility a common platform to create unique curriculums that improve emotional stability, reduce the chances of sustaining a skeletal-muscular injury, and minimize the risk of developing a lifestyle-related disease or dying prematurely.

Stated more objectively, today’s athletic club, wellness center, and fitness facility members believe there are health benefits with regular participation in your programs/classes. The majority of them may have some type of emotional or physical injury, have been or are yet to be diagnosed with a medical condition or disease. Understand that every human will have an official cause of death—and they are paying you to provide answers to their questions.

My guess is the first question every returning member will ask when you re-open is: What can I do to avoid or recover from the coronavirus? The list of possible follow-up health related questions will be numerous, and each deserves an objective answer without personal bias. To me this should be the new normal inside every athletic club, wellness center, or fitness facility.
Submitted by,
Dan Zeman, M.S.
Exercise Physiologist
Author; “You’re Too Old to Die Young”

Top 7 Things to Consider Before Choosing a Spa

There’s nothing better than pampering yourself and what’s better than treating our body with a good spa treatment? 

While spa treatments help you feel rejuvenated, they can have negative effects in the long run. Which is why it is crucial to consider these 7 things before selecting a spa.

1. Research, research, research!

Investing your time in research goes a long way when it comes to choosing a spa. Start by listing the options that are available then proceed towards reading their reviews online. Steer clear of articles written by famous bloggers or magazines since they’re mostly promotional. Talk to your friends/relatives to gather more information.

2. Examine the Service Menu

You can pick up a service menu by visiting the spa or you can find it online on their website. Review the prices, the duration of the treatments, the kind of treatments they offer and special packages that they have. Most spas offer loyalty programmes and memberships so if you’re someone who takes these treatments frequently, it’s wise to check these programs first. 

3. Spa Environment

Visiting the spa is a good way to test the waters. Take your time as you take in the environment and the surroundings. Ask yourself if you feel calm, comfortable and relaxed. If it’s not possible for you to visit the spa, request for a virtual tour. Take into account the number of rooms they have, the number of employees they have, etc. This will help you get an idea of how well the spa runs.

4. Practioner Experience

During your initial research, if you happen to catch hold of people that go to the spa you’re planning to finalize, it’s recommended that you talk about the specialists. Generally, spas have a mix of aestheticians, masseuse, therapists, etc. Find out who gives the best face treatments or body massages and book an appointment with them. You’d rather want to book an appointment with an experienced and credible therapist rather than someone who’s new to the industry.

5. Products Used

Source: Unsplash

When visiting the salon, ask the salon manager to brief you about your treatment as well as show you the products they will be using. Researching these products will help you understand what you’re planning to treat our body with. Choosing vegan-based products, organic products or cruelty-free products are a good place to start.

6. Medical Information

The difference between a good spa and an ordinary spa is providing information. Not only should they inform you about the treatments but also they should give you a health/medical questionnaire before starting a treatment. For instance, if you’ve had an injury/accidental burn, etc., the therapist may recommend other treatments. 

7. Price and Tipping

Most people make the mistake of selecting a spa that’s cheaper than the rest. Doing so means you’re compromising with the quality of products used, the kind of services offered, expertise of the therapists, customer service, or location. The best spas don’t pinch their pennies when it comes to hygiene and that’s why it’s only fair that they charge a more for their services.  It goes without saying that you should tip your therapist 20% of the price of the treatment.

Wrap Up

Selecting a spa can be tiresome especially if you’re new to the whole concept or moved in to a new location. Proper research and a visit to the spa is all you need to help you understand what’s the best for you. 

Author bio:

Shristi is the Chief Content Officer at Raletta. She enjoys writing about food, fitness, finance and everything in between.

Gravatar ID: shristipatni@gmail.com

Linkedin: https://www.linkedin.com/in/shristi-patni/

Instagram: https://www.instagram.com/shristi_patni/

Virtual Events and Webinars

Due to the “new normal”…at least temporarily, many industry sources have focused on communicating through webinars and virtual channels. We created a calendar to keep you updated on everything our friends are doing across the industry.

Keep updated on training, product information, business building, marketing, Covid-19 issues…etc.

Check it out here: https://dayspaassociation.com/virtual-events-and-webinars/

Feeling Positive: How The Spa And Wellness Industry Is Reacting Now… And Planning For The Future

forbes.com

The wellness industry has been one of the hardest hit sectors in travel. It will, of course, take some time for the (literal) hands-on therapies available in spas – think: massages and facials – to return. In the long-term, however, it will be wellness breaks which will be likely to be in high demand – with many of us looking for places that offer respite for the soul and some much-needed holistic expertise.

Offering practical help to ease spas out of lockdown, Helena Grzesk, the general manager of the not-for-profit UK Spa Association, says that it is continuing to support the spa industry during the pandemic, and is developing a new “ground-breaking” survey. This will aid government advice about how the spa industry can open up again, with a focus on hygiene and safety procedures. “The UKSA has taken the lead and has opened a dialogue with government officials, with the ultimate goal of new standardised guidelines on re-opening the UK’s spas,” Helena says.

read the full article at forbes.com

M.A.D. Skincare PRO introduces Four products to the market

M.A.D Skincare PRO has added four new products to their product lineup. We are happy to introduce them to you below!

Mandelic Peel 25% with CBD

Fundamental Peel Tackling Hyperpigmentation, Acne and Anti-Aging  

M.A.D. SkincarePRO brings you M.A.D’s Mandelic Peel 25% with CBD, the first Mandelic Peel in the industry containing Cannabinoids (non-THC CBD). This unique AHA peel addresses aging, discoloration and acne concerns while delivering significant skin calming, anti-inflammatory and soothing properties.

Mandelic Acid, an alpha hydroxy acid (AHA) and a go-to ingredient when combatting anti-aging, is derived from bitter almonds but gentler. By assisting in the removal of dead skin cells, Mandelic Acid works to eliminate dull complexions and fine lines by accelerating cell turnover.  CBD assists cell reaction from releasing pro-inflammatory substances. Mandelic Acid works to strengthen collagen for firmer looking skin.

Packed with antibacterial properties, Mandelic Acid is extremely beneficial in treating acne. Acting as a regulator, it aids in normalizing sebum production, decreasing breakouts. It has been known to show benefits when treating those suffering with cystic acne.  CBD’s substantial skin-calming properties relieve inflammation caused by acne and minimize concerns associated with sensitive skin and skin that is easily reactive.

Also known for its anti-discoloration properties, Mandelic Acid helps in the treatment of Melasma, a common skin condition where a brown or greyish pigmentation develops on the face. Mandelic acid can reduce Melasma resulting in a more even complexion.

Wheatgrass Recovery Mask with CBD

M.A.D. SkincarePRO launches Wheatgrass Recovery Mask with CBD, a combination of Wheatgrass, Irish Moss, Watercress and Cannabinoids (non-THC CBD), active ingredients rich in anti-aging, healing, anti-bacterial and detoxifying attributes, delivering healthier, younger, more nourished looking skin.   

Wheatgrass, a natural detoxifier and healer, is a superior form of chlorophyll including 98 of the 102 earth elements incorporating the essential elements Phosphorus, Calcium, Iron, Magnesium and Potassium. In addition, Wheatgrass contains amino acids, enzymes and antioxidants, Vitamins A, C and B; and is remarkably high in Vitamin K. Combined with Watercress, this powerhouse combination prevents free radical damage helping slow the aging process as well as aiding in the prevention of collagen breakdown and increasing collagen production for healthier, radiant, more elastic skin.

Irish Moss presents anti-bacterial and anti-viral properties, with the combination of Wheatgrass’s healing agents and CBD’s substantial skin-calming properties, is ideal for dry skin and skin conditions such as eczema and psoriasis. The masks antiseptic properties hinder acne breakouts and diminishes blemishes. CBD helps with the inflammation caused by acne and minimize concerns associated with sensitive skin and skin that is easily reactive.

Breakout Control Charcoal Peel Off Mask

M.A.D. SkincarePRO brings you Breakout Control Charcoal Peel Off Mask, packed with a superstar ingredient in skin care: charcoal.  Combined with Willow Bark Extract and Alp Sebum in a peel-off mask leaves skin clean, fresh and radiant! 

Charcoal is a much-loved, renowned ingredient in the beauty industry due to its ability to draw out toxins, dirt, and grime which can cause dull complexion, acne and blackheads. Alp Sebum, an anti-inflammatory, calms the skin and reduces the size and appearance of pores while Willow Bark Extract helps decongest skin. Toxins stick to the mask, and are pulled out when mask is peeled off, purifying and brightening skin.

A trifecta of purifying and anti-inflammatory ingredients in a peel off format that adheres to the skin, makes this an excellent mask for treating and preventing acne breakouts.  Charcoal’s purifying actives combined with Willow Bark Extract and Alp Sebum to decrease sebum production, reduce blemishes, blackheads and inflammation help say goodbye to breakouts.

Four Fruit Enzyme Exfoliating Mask with Pumice

M.A.D. SkincarePRO launches Four Fruit Enzyme Exfoliating Mask with Pumice, a combination of Pineapple, Blueberry, Cherry, Papaya and Pumice for the ultimate in increasing cell turnover, removing dull dead skin cells, reducing the appearance of discoloration and tackling anti-aging for younger-looking, smoother, softer skin.  

The unique four-fruit enzyme combination of Pineapple, Blueberry, Cherry and Papaya address anti-aging and skin concerns including reducing fine lines and wrinkles, minimizing pores and removes dark pigment trapped in cells, heightening the rate of cellular turnover.

The Four Fruit Enzyme Mask with Pumice contains over fifty minerals nourishing and feeding the skin and is less irritating than glycolic. Pumice gently etches the skin to improve enzyme effectiveness and exfoliation.

The perfect addition to your back bar and professional treatments, the fortifying Four Fruit Enzyme Mask with Pumice offers an alternative for clients who may be sensitive to alpha-hydroxy acids.

M.A.D Skincare blends the best science and nature has to offer, addressing individual skin concerns, delivering maximum benefits and the most advanced, potent skin care products on the market today. www.madprofessional.com

5 Tips for Introducing Healthier Choices into Your Life

5 Tips for Introducing Healthier Choices into Your Life

Now that the world is immersed in this ongoing health crisis, more people are beginning to understand the value of leading a healthier lifestyle. Those who have been postponing some of those difficult decisions, be it to quit smoking or reduce their sugar intake, have finally found some form of motivation now to boost their immune system. This is absolutely a worthy goal, and something we should all strive to accomplish throughout our lives, but it shouldn’t be an isolated moment of fear that drives us towards greater health.

The more you focus on your wellbeing, the easier it becomes to incorporate certain changes in your life. At first, it’s a challenge, and you’ll feel tempted to roll right back into your old routine of self-destructive, unhealthy decisions, but if you push yourself for the first several weeks, one day at a time, then you’ll be able to slowly embrace these new choices as your new lifestyle. Here’s what you can do to improve your health and fitness and stay true to your goals for the long haul.

Improve your sleeping schedule

It all begins with exhaustion, burnout, and too much stress. When you fail to give your mind and your body enough downtime to heal, recuperate, and fully absorb all the nourishment you’ve provided during the day, you put yourself through too much stress. Cortisol is bound to wreak havoc on your hormonal balance, and you’ll likely resort to energy-boosters such as caffeine or nicotine, or you’ll succumb to sugar cravings and eat junk food.

To eliminate that exhaustion and stress, you should restructure your sleep time by introducing a regular schedule for your rest. Try out various sleeping routines, such as reading before bed, aromatherapy, or meditation, and you’ll find something to relax and prep you for a perfect night of pure rest.

Variety and accountability for your workouts

When motivation is scarce and you find it difficult to kick yourself out of the bed and onto the treadmill or your yoga mat, you should consider pairing up with a spouse, a friend, or someone in your community who would also like to train. This gym-buddy system helps increase accountability, as you keep pushing each other to reach your goals.

Then again, creating a program with varied exercises keeps your body guessing and gives you enough creativity and stimulation to not get bored. This is a preventative measure perfect for curious people, so you can incorporate everything from yoga, swimming, running, weightlifting, all the way to dancing to keep things fun.

Enrich your nutrition with supplements

Suddenly making such major changes in your life can be tough on your energy levels, which is why you can follow in the footsteps of athletes who know how to maximize their nutrition through healthy supplementation and stay dedicated to their fitness goals.

One simple way to do that would be to introduce preworkout supplements that will keep your energy levels steady and balanced, allow you to focus on movement execution, and ensure that you can recover more easily after the workout. Better performance also helps you get better results in the long run, and keeps the risk of injuries much lower for someone who has just started with their new exercise plan, too.

Think seasonal and local thoughts

Some choices are best both for you and for the environment. That refers to your menu in particular. By choosing local, seasonal produce sold directly from farmers, you not only consume foods grown in adequate conditions rich in nutrients, but you also support the local economy and growth, and choose sustainable farming over imported, exotic goods.

Your diet of choice impacts everything from your skin health, all the way to your hormones, weight, and body composition. One meal at a time, and you can start to work towards a leaner physique and a more resilient immune system.

Eliminate harmful behaviors one at a time

Just as it’s vital to choose carefully what you do to grow your wellbeing, it’s equally essential what you choose not to do. Some of the most detrimental habits include smoking, alcohol consumption, and eating processed sugar and calorie-dense foods devoid of nutritional value.

Try getting an accountability partner for these steps too, as they help with refining your diet and your habits and even replacing them with healthy choices. For example, every time you get a sugar craving, you can eat a piece of fruit, do a few lunges around the house, or call your friend for a supportive chat.

Remember that this is a process, and not a one-time change. It takes a lifetime to fully embody these decisions, and it should be perceived as a journey, not a single destination. Therefore, give yourself the time and care you require to completely appreciate the scale of these changes and to start seeing their impact on your life. Only then will your mindset be completely transformed to uphold these little promises to yourself and stay on the right, healthy path.

Peter is a men’s grooming and lifestyle writer at Men-Ual and TheBeardMag magazine from the UK and AU. Follow Peter on Twitter for more tips.

3 Best Ways To Enhance Mental Health With CBD

3 Best Ways To Enhance Mental Health With CBD

Mental health is one of the most important aspects of our well being. Our endocannabinoid system plays an important role in modulating our brain and helps in managing stress.

The Endocannabinoid system has several cannabinoid receptors that are present in multiple locations throughout our bodies. Natural cannabinoids in our body activate these receptors and signal the body to act and react in accordance. Thus, help in guiding our psychological processes such as mood, pain, stress, and memories.

Gladly, some herbs like cannabis are loaded with Phytochemicals cannabinoids. They are useful in maintaining sound mental health in an individual in many ways such as…

1.    Control stress and anxiety

CBD, derived from a hemp plant that has negligible THC (psychoactive compound). One of the most notable aspects of CBD is that it does not show any psychoactive properties. Therefore, one can safely administer CBD oil without getting high. CBD offers calming effects and can help restore your mental stability by minimizing stress and anxiety.

Studies show that CBD oil can enhance the levels of the neurotransmitter GABA in our system, which controls overactivity in our brain, thus, settling down the feeling of restlessness and anxiety.

The topical application of CBD can remove physical stress from your body by reducing pain and inflammation. The anti-inflammatory properties in CBD oil can also help relax your muscles. Thus, bringing about a feeling of total relaxation in your body.

For similar anti-inflammatory properties, one can also take CBD oil in the form of tinctures that can help in removing any digestive stress from your body. It can reduce inflammation from your digestive tract and help in better absorption of food. Thus, assisting the body in better absorption of nutrition and leading to a healthy body and mind equation. CBD can also help in increasing the satiety from your food, and hence it can help in reducing the events of stress eating in an individual. For more information, on which strain works the best for mental health View Here.

2.    Better sleep quality

Good mental health always begins with a rested mind. Sleeplessness can often be a cause as well as a symptom of a stressed mind. If someone finds difficulty in sleeping, administering CBD oil can help them in restoring their sleep cycles. Thus, reducing daytime grogginess, followed by a peaceful day. Cannabis can also reduce REM sleep duration, which diminishes dreaming and results in better sleep quality. Users, along with some other cognitive therapies, can administer CBD to support traumatic situations like PTSD.

CBD can help reduce the incidence of nightmares and help one on a journey to deep sleep. One of the easiest and quickest methods to get BD in the system is through vaping. One can try vaporizers or a vaping pen to inhale CBD vapors. Studies show cannabis to be a fantastic cure for treating insomnia, you can go for strains that have a high CBD ratio. CBD binds with the CBD receptors that recite in our endocannabinoid system and can alter the chemical activity therein to provide better nervous system functioning.

3.    It helps in regulation of your mood.

Staying happy and relaxed has a lot to do about chemical chemistry inside our body. Scientists discovered the Andadamine molecule that is present in our system. It is highly responsible for a peaceful and relaxed feeling. The THC component binds with the CBD receptors in our body to replicate the formation of this molecule, and thus one feels happy after smoking cannabis.

The CBD, however, has low levels of THC, but it prevents the breakage of anandamide molecules in our body by blocking enzymes responsible for its breakage. CBD can support the hippocampus part of our brain that helps regulate healthy emotions and memory. It can also help manage distress and psychotic conditions like schizophrenia.

Likewise, CBD does not directly result in producing the happy hormone dopamine, but it helps in creating a greater receptivity to it. A healthy diet that can increase anandamide and dopamine can be beneficial along with CBD oil that can enhance its absorption.

The bottom line.

Several factors dictate and control our mental health. Some are social such as our environment, society, our upbringing, and traumas, and others may include internal factors such as our genes and hormones play an important role in regulating our mood. It is amazing to know that our bodies have a natural tendency to show receptivity to external input. Your diet, exercise routine, and natural herbs can go a long way in balancing your system. It is, however, important to create the right dosage for yourself with the help of an expert.

POST COVID: THE THREE PILLARS OF SPAS REOPENING

Spas must always be managed in the most rigorous manner during “normal” times.  With the end of the confinement due to the COVID19 pandemic, time is all but “normal” and the reopening calls for new strict hygiene processes, limiting operational capacities and potential revenues of spas.  It is more than ever imperative to ensure that your spa has all the fundamental structures allowing the best operations optimization.

THE THREE PILLARS FOR REOPENING are the structural basis without which the survival of our spas is quasi impossible in this post-pandemic time.

  1. Re-definition of the organic traffic flows

1.THE ORGANIC TRAFFIC FLOWS

There are 3 “organic traffic flows” which together allow the spa management and existence:

  • The clients traffic flow
  • The treatment traffic flow
  • The operational traffic flow

The goal of the organic traffic flows management is to create a symbiosis of the different flows allowing, like in an “opera ballet”, an easy and balanced circulation of each flow, within a logical and practical chain of treatments, of maintenance, of laundry organization, as well as of clients’ experience.  Today, while respecting the new hygiene processes, it is imperative to set-up new traffic systems optimizing the clients’ capacity, allowing minimum physical contacts between clients, between clients and staff, as well as between staff members.

The clients’ traffic flow is the models and sequences of the client’s traffic from the moment they enter the spa, until their check-out.  As an example, if your spa has a structural capacity for 100 clients per day, with the new requirements, this capacity could easily be reduced by half.  But if the traffic “ballet” is not

appropriately orchestrated and synchronized, your spa capacity could be even more reduced, and your business to become a thing of the past.  Furthermore, the client’s impression of crowd, real or not, will destroy the client’s experience. This client’s stress, which might be only a anxiety by anticipation, will be enough for the client to never return to your spa, and with the word-of-mouth, becoming a question of life or death for the spa.

The treatments traffic flow is all of the circulation patterns necessary for the treatments throughout the spa.  So first of all, look at your menu, and the reservation ratios of all your proposed treatments.  Make a list of the list “in demand” treatments, and write down the net margin of each treatment, as well as the average net revenues of each treatment for the last three years.  Then, take off your menu the treatments the least popular, beginning with the least profitable.  Once it’s done, reorganize, as much as technically possible, the treatment assignment of each treatment room, keeping in mind individual services and bundles.  The goal of this exercise is to ease and minimize the corridors traffic, to eliminate unjustified treatment rooms immobilization and optimize their potential revenues.

The operational traffic flow is all the traffic patterns supporting operations throughout the spa, as much for treatment support as for management, laundry pick-up, maintenance, etc.  Once the clients traffic flow and the treatment traffic flow are adequately redefined, you have to think about all the circulation required to support the clients and treatments traffics management.  As an example, let’s say that you were used to have your staff go to the stock room between each treatment to get the needed products: Today, in order to minimize the crowd in the corridors, as well as the clients stress level, you could decide to have the staff prepare in advance for the day all of the products needed in each treatment room for the day.  Same thing for the linen, towels, small equipment, and other accessories.  Maybe you will even decide to transform a centered treatment room into a stock and dispensary space in order to optimize the potential revenues of the other treatment rooms while minimizing the traffic.

After all, with a good management of the treatment rooms, it is better to reach 85% of half of the structural capacity, than to reach 30% of the totality of the same capacity!…

2. IMPLEMENTATION OF NEW “MARKETABILITY LEVELS” FOR EACH SPACE

The “marketability level” is how far you are ready to go to push the level of visibility, of retail sales, and of the revenues of your business for each space and square foot in your spa.  @ perspective: one is objective, the second is subjective.  The first one (objective) is based on the structure and nature of each space.  The boutique, in essence, is defined as the space with the highest level of marketability.  It is logical to prioritize there the visibility of all your retail products, your promotions as well as your treatments, including all of the marketing supports at your disposal.  At the opposite, your relaxation room is the space with the lowest marketability level for retail sales and treatments visibility.  However, don’t underestimate its value as it has the highest marketability level when it comes to client experience.  And how about the treatment rooms, corridors, locker rooms, and even toilets?  In fact, each and every space in your spa must be considered as having its own marketability level.

The second perspective (subjective) is base on the vision of the owner and the philosophy of the spa.  Let’s look at the reception/boutique: Is your target strictly the client in the spa, or also the outside passerby? Do you want to attract only the pedestrians, or also people in cars and bus?  You could have on walls or windows flat screens presenting products and treatments.  And to create visibility from the outside, have flat screens in the windows turned toward the street.  Do you want your clients to be able to touch the retail products, or do you want them to only watch the products?  What supports are you ready to use: statics, dynamics, interactives, or even virtual ones?

We know well that stimulation of the 5 senses is essential to creating the client’s experience as well as stimulating retail sales: Which of the 5 senses will you stimulate and in what space?  What about the corridors:  Are you using the spa corridors to motivate your client’s interest in treatments and retail?  What marketing supports will you use keeping in mind that you do want your clients to stop in the middle of the corridor and create heavier traffic…  And how about the locker rooms?  Would you consider posters and flat screens showing treatments and retail products?  And what if you would put shampoos and shower gels that you are selling in your boutique…  What strategies and marketing supports will you implement in your treatment rooms where most retail sales should be originating from?

In your spa, you have to define the marketability level to apply to each space and choose the marketing supports to be used in order to bring every space at the best level of marketability that you need it to be.

3. DEVELOPMENT OF MORE EFFECTIVE RETAIL SALES AND MERCHANDISING POLICIES

The importance of retail sales in spas

Retail sales are vital in our industry.  In fact, a spa which would not generate any revenues from retail products couldn’t be viable.

In a spa, revenues are generated through treatments and retail sales.  Treatments are divided in 2 categories: hands-on and hands-off.  Generally, the second category requires equipment or structures as Hammam, cryotherapy chamber, sauna, salt walls, pool, etc.  their investment and amortization costs weight heavily on the net revenues of these treatments.

In a well manage spa, a hands-on treatment can generate a net revenue up to 27% of its gross revenue with an hour average space and time immobilization while retail products sales can generate up to 42% of the gross sale with a minimal space and time immobilization.  In most spas, retail sales generate between 7% to 15% of the global revenues.  In order to create balanced revenues, spas should have a minimum average of retail revenues of 30% of the global revenues.

So, ask yourself the right question: what can I do to in my spa to generate more revenues from retail sales?

Merchandising: Create the retail products perceived value

Today, the value of any retail product is based more on subjective parameters than on objective ones:  Objective parameters are the real cost, from the production to the retail shelf in the boutique.  Subjective parameters are based on creating an image, a perception, justifying a higher price, accepted and even magnified by the consumers: THE PERCEIVED VALUE.

In our industry, we know this concept very well, adding value to the treatment with the “clients’ experience”. We know it is legitimate and we know how to create this perception of treatment’s higher value, so how can we do the same for the retail products?

Let’s compare TJMAXX versus CARTIER Boutique: AT TJMAXX, there can be 50 bottles of the same product per shelf square foot, depending on the product size. The message is that the product is cheap and for everybody.  In the 12 feet wide window of the CARTIER boutique, there will be a very limited number of products, and just one unit of each: Here, the message is that each product is unique, expensive, for an elite.  You don’t want your spa retail products to be perceived like at TJMAXX, and maybe not like at CARTIER, but somewhere in the middle, depending on your targeted clientele.

You must also organize the placement of the products both vertically and horizontally:  A product placed too low or too high will have a lower perceived value, while a product placed at the center of the shelf at eye level will be the most noticeable, meaning the highest value either for its quality and price, or as the best promotion of the day/week/month.  Finally, when a client enters a boutique or a store, his/her first reflex is to look on its right side.  In most spas, retail sales take place after treatments, coming back in the reception/retail space from the backside of the space, and what was on his/her right side while entering the spa, is now on his/her left side… Keep this element in mind when organizing your retail sales shelving system in your spa boutique.

During this post COVID19 pandemic, while coming out of confinement, It is essential, even vital for all spas to use every and all available existent tools in a complete and rigorous manner, to allow your spa to survive months of closure and new limiting work and operational processes for hygiene and social distances.  THE THREE PILLARS OF SPAS REOPENING are the foundations of this new reality. Defining and developing these three pillars are the essence of the revisited spa structure, to recreate a unique “clients’ experience”, as well as a new treatments and operations management adapted to the new reality transforming your spa in a flourishing business.

Sam Margulies

Atmosphere Spa Design

+33 613 79 47 79

atmospheredesign@hotmail.com

Sam Margulies is a spa designer for more than three decades.  He has conceived and designed over 180 spas around the world.  Feng Shui Master, his international implication in the spa world, and his pragmatic approach to floor plans creation and development has put him in the top list of the best specialists in the conception and design of spas worldwide.

The Beauty Pro’s Guide To Retail

“The

miladypro.com –

Most beauty professionals have a love-hate relationship with retail. Some see selling retail as being a pushy “salesperson” whereas retail is really rooted in educating clients. This guide challenges your presumptions about retail and details how it benefits your clients and your business.

It is an all too common occurrence in the beauty and wellness industry to hear professionals say they don’t want to be “salesy” or “pushy”. While being aggressive is a turnoff, recommending products that benefit your client’s appearance is far from pushy; it’s great customer service.

Why Retail Is Part Of Customer Service

Your perception is critical when it comes to your comfort level around retailing. If you’ve had a bad sales experience, the last thing you want to do is be a pushy salesperson. Let’s be clear: making recommendations is not being pushy; it’s being a professional in your field and sharing your knowledge with your clients. Isn’t that why they come to you? It’s simply your job to recommend something you believe in, offer options, and let your clients choose.

When talking about products with clients, it’s best to explain what products you are going to use during the consultation, then throughout the service, describe the benefits of using these particular products and the results they can expect when used at home. Use your explanation as a teaching moment while you create and enhance the finished look. Let them know up front your commitment to serving them. After that it’s up to them to make their choice. That’s it! Nothing deceptive, tricky, or pushy here at all.

At the end of the day, we are selling three things to our clients: a commodity, the experience along with it, and our expertise. It begins and ends with your approach. Notice it, shift it if you need to, and stand behind what you sell and the impact it has on the people you serve.

read the rest at miladypro.com