Monday, April 23, 2018
11:00AM – 12:00PM
Retail sales in all sectors of the spa industry continue to be a source of “unfulfilled potential,” meaning a source of revenue, but also a tool for growing brand recognition and loyalty (read that as return guests). Spa is no longer just a location – it’s now a “lifestyle” that speaks to wellness, relaxation and healthy living. The new landscape of spa requires a rethink of what is a “spa product” and the optimal retail mix. When a 360 degree approach is taken to defining the retail space, we can set the stage to create experiences for guests and shoppers. Patti Biro is the owner of Patti Biro and Associates, a boutique consulting firm located in Fredericksburg, TX. In addition to more than 20+ years in the spa, medical spa, wellness and gift markets, she is the owner of a pop up retail store. Join us for an informative webinar as we introduce to you the newly revised Spa and Wellness Management Certificate Program! Now shorter in length – just four online courses that can be completed in as few as six months – the updated program will give you the real-world knowledge and skills you need for success in this ever-evolving industry.