AUSTIN, Texas–(BUSINESS WIRE)–Mar 13, 2019–MVI Marketing (MVI), a market research company specializing in luxury brands and their consumers, has announced the findings from its recent luxury wellness travel study. The online, quantitative research study was completed by nearly 1,200 male and female respondents in the USA, between 25 and 50 years of age, who had household incomes of $75,000 and above, and have recently traveled and/or plan to travel within the next year.

Results showed that 60% of individuals surveyed by MVI think it’s important for venues and destinations to offer wellness options for both pleasure and business travelers. 50% of respondents plan to incorporate wellness/self-care as part of their next trip.

According to the Global Wellness Institute, the Wellness Tourism industry is valued at $639 billion with a projected 6.5% annual growth rate. This projected growth rate is more than twice the total tourism industry overall (3.2%) and is the fastest growing segment of the $4.2 trillion Wellness Marketplace.

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