Have you had the same stagnant website content for the last few years? Not seeing any increased traffic or booking conversions? Sprucing up your website’s backend content regularly will help keep your spa relevant on Google and your customers re-engaged. Creating a monthly blog is a great way to deliver quality content to the audiences you want visiting your website more frequently. Here’s why….
Your digital mission should always be to bring more people to your site via any outlet possible. This could be through Google Ads, SEO efforts, backlinking, etc. For us, an easy implementation is through value-driven blogs that display high search content. As you may have personally experienced, blogs with heavy keyword traffic are helpful in capturing new customers and trafficking them directly to your site. When a potential customer is searching to ease a question they have like “What’s the Difference Between a Swedish Massage and a Deep Tissue Massage,” you want to be that source of information for them. .
So, how do you manage a blog monthly?
We recommend creating a quarterly blog calendar to help execute your content plan.. Along with providing a great visual representation, this blog calendar will be your safety net when you’re feeling overwhelmed by everyday spa stressors. Keep in mind that your calendar does not have to be another daunting task on your to-do list. Plan it out ahead of time to produce quality content without feeling rushed or forced!
While on the topic of quality content, we also need to think about who we want to produce this content for. Dedicating your blog to a specific niche audience will welcome the clientele to your website. Maintaining that dedication to value driven content will help build a loyal audience that keeps coming back for more.
At this point, you have set a solid foundation for your blog and can now focus on work behind-the-scenes! Part of this includes creating a Search Engine Optimization (SEO) strategy plan. SEO is the process of tailoring and improving your site to increase its visibility when people online search for products or services related to your business. In simple terms, this will help improve the quality and quantity of the audience visiting your site, increase your brand awareness, and attract local customers. You can do this on your own with enough research or you can reach out to a professional for support.
Social media platforms like Instagram and Facebook have made reaching out for support easy. This is why cross promoting your blog posts across all your social media platforms and email funnels is beneficial. That one Aunt who spends a lot of time on Facebook is just *waiting* to read and share your blog post to all of her friends!
Once your potential customer is subscribed and hooked on your blog posts you can’t leave them hanging for months at a time! One of the largest mistakes you can make throughout this process is becoming inconsistent with your blog. This will lead to less engagement and a disappointed clientele. Refer to your blog calendar, figure out when and how frequently you want to post, then do your best to stick with it.
Last but not least, you should be proud of the content you are putting out there! If you are not passionate about what you are sharing, it will show. If you provide real and genuine content, you can count on more people flooding your website. Need some Spa-friendly blog topics to get you inspired? We’ve got you covered!
Our Top Summer Spa-Friendly Blog Topics:
- 3 Treatments That Will Revive Your Dry Skin this Summer.
- Top Summer Skincare Tips for Travelers.
- What is a Gua Sha Stone and Why is it so Popular Right Now?
- Hydrafacial on Your Hands! Why This New Treatment is So Hot this Summer.
- Tips for Treating Rosacea & Products to Purchase.
Now you are ready to get started on your blog! If creating blogs are not your jam, reach out to Calatrello Creatives! Along with small business Social Media Management services, they also offer copywriting packages that include blog content, website copy, and so much more! Book your free discovery call today.