Finding new clients for your spa business is not always the easiest thing to do. Especially now when everyone is following safety regulations due to the COVID-19 pandemic. However, there are ways to attract new clients and boost your business in the upcoming winter season. After all, what is better than visiting a spa on a cold day?
Promote safety
Currently, the biggest concern when visiting a spa is to stay safe from the coronavirus. If you wish to attract new customers, it is imperative to follow the rules and regulations and promote safety. Unless your clients feel safe, they will not visit your spa.
The best way to show the level of safety is to:
- limit the number of people inside;
- place hand sanitizers everywhere;
- clean any handles or anything that a person might touch every 15 to 20 minutes;
It might seem like overkill, but it’s better to be safe than sorry.
Include special offers for every first visit
There is nothing like a complimentary massage or health treatment. Every client that comes to your spa will be pleasantly surprised. Make it so they need to purchase one service and get a second one for free. This is an excellent way to attract new clients.
To advertise these special offers, it is best to promote via e-mails or social media platforms. Spas should work with influencers to try and increase the number of daily visitors. It is a good commercial that won’t cost you much. And you get a plethora of benefits in return.
Host health events
People like to visit events that provide some value. If you partner with a company that sells skincare products, you can create a sampling session and an educational course. This is a good way to offer something valuable to your clients and get them to come to your spa.
If they like the product, you can offer special discounts in case they use any of the services you offer.
Provide free educational materials
Running a health-oriented blog is an excellent way to attract new clients. Everyone is now focusing on improving their lifestyle and leading healthier lives. However, there are all sorts of materials everywhere around us, so it’s not that easy to figure out what is legitimate and what is not. With so many diet plans, health creams, and oils, people are often confused on how to use them properly.
If you decide to run a blog, you can navigate your clients through complicated topics. Help them understand the subject of leading a healthy life and using all sorts of natural products.
Promote self-care as a part of daily life
Unfortunately, not everyone can afford to visit a spa every week. While for some people this is considered normal, it is a luxury for many, like a mini-vacation where you can destress and relax.
You need to promote self-care as a part of daily life. Visiting a spa is not only for pleasure. It is therapeutic, and it helps people deal with stressful situations and mental problems.
Advertise affordable packages on a weekly level, and create an opportunity for your clients to make spa visits daily activity.
Invest in marketing
It is not possible to acquire new customers unless you spend money on marketing. We already mentioned working with social media influencers, but that is not all.
Start with your current clients. The best advertising is done through word of mouth. Offer special packages in case they bring someone with them.
The next step is to focus on your local neighborhood and distribute flyers. This is still a very efficient way of advertising.
Furthermore, work on your website and online presence. Improving SEO is imperative because most people go first to the internet when searching for a service.
Make your website accessible
Your website needs to be accessible for people with disabilities. This is now a common requirement for the majority of websites. It opens your spa to a whole new market.
Besides that, your website navigation needs to be simple to use. To improve online communication, use advanced software.
Software aps for spas
Software apps for spas offer a variety of solutions for scheduling, payments, loyalty programs, and much more. Besides improving your spa, you need to be tech-savvy when it comes to running a website. You need to simplify the entire process so that your clients can book a treatment in a matter of minutes. It is also a great idea to develop a mobile app if you can finance it.
Introduce new offers
One way to stay ahead of your competition is to offer something that no one else has. Visit competitor websites and analyze offers. Once you know what they offer to their clients, come up with an even better offer or something completely new. This guarantees some more attention.
Open new locations
If you feel like it’s time to expand your business and open new locations, this could be an excellent strategy to attract more customers. However, if you don’t have enough finances to run multiple locations, think about moving elsewhere. Business owners often relocate their business with the idea of increasing productivity. They organize a transfer to a new space with a much better location that gives them more exposure.
Keep in mind that this may be challenging if you want to retain your old clients. This is a huge step, so be sure you know what you are doing.
Follow these spa promotional tips to attract new customers
Building a customer base and attracting more clients is never easy. That’s the holy grail of any business and one of the hottest topics to discuss. We hope that you can use these spa promotional tips to attract new customers and scale your business. Remember to focus on quality and customer satisfaction. As an additional piece of advice, work on your customer support and listen to the clients’ feedback. A new idea is just around the corner; you only need to find it!
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