When advertising online, especially on social media, you must make sure that your efforts match your salon or spa’s personality by speaking with an authentic business voice.What is an “authentic business voice”? Here’s an example: Let’s say that you are the owner of a...
(This is the third of a three part series from our Head of Product, Stephen Wiggins, about the struggles of beauty business marketing) After completing a successful rebrand that included everything from our color scheme and logo to our slogan and website, I was...
(This is the second of a three part series from our Head of Product, Stephen Wiggins, about the struggles of beauty business marketing) In my last post, I spoke about my online marketing conundrum and the importance of branding. When our company began marketing...
Part 1 of a 3 part series, Stephen Wiggins, Head of Product at ProSolutions looks at the struggles of beauty business marketing. Like most business owners, I wear many hats: some by choice, some by necessity. One hat I was required to wear after the 2008 recession...
It is no secret that if you have a spa, salon, medical spa, wellness facility…really any business, you MUST be online! Having a business website is a great start, but don’t stop there. There are a lot of great resources available for making sure your SEO...
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