From The Booker Blog – With conference season coming to a close, a big issue has cropped up here and there. I’ve attended the Spa China Summit, ISPA, and the Spa & Wellness Association of Africa events. While different regions of the world have...
From stylists to therapists, owners to clients, people have strong feelings about allowing children in salons and spas. Many blog posts have been written about this topic on baby, women and industry websites… and the comments reflect the culture war. Whatever your...
Salons and spas often suffer from unpredictable client scheduling and little guarantee of stable, reliable income every month. Massage clinics have adapted the membership model to make massage membership a multi-billion dollar industry in just a few years. You can...
When you’re running your business, attending to clients every day and making sure you provide excellent customer service, it’s important that you have access to salon software which makes your life easier. You need to find a system which is simple to use, affordable...
(This is the second of a three part series from our Head of Product, Stephen Wiggins, about the struggles of beauty business marketing) In my last post, I spoke about my online marketing conundrum and the importance of branding. When our company began marketing...
Our mantra is Connect the Community, which is why membership in our associations has no charge for those actively practicing the pursuit of Wellness. Nationally and Internationally, all are welcome to join.
