Some brands thrive on social media, while others consider it a necessary evil. Those brands that are doing social media as a chore are doing what we call “check-the- box” social media. They need to start engaging, genuinely, to thrive in today’s competitive...
(This is the third of a three part series from our Head of Product, Stephen Wiggins, about the struggles of beauty business marketing) After completing a successful rebrand that included everything from our color scheme and logo to our slogan and website, I was...
Part 1 of a 3 part series, Stephen Wiggins, Head of Product at ProSolutions looks at the struggles of beauty business marketing. Like most business owners, I wear many hats: some by choice, some by necessity. One hat I was required to wear after the 2008 recession...
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