Search engine optimization (SEO) is the process of making your webpage as attractive as possible to Google for it to rank high on the search engine results page (SERP). This doesn’t mean choosing the prettiest font or design for your website, but rather choosing the best content and information to put on your site. As a site owner, you want to drive a lot of good quality traffic to your site. The more traffic you drive, the more conversion you could potentially see. SEO is the future of digital marketing. If you’re hoping to keep your website relevant in the coming years, this is something you should look into.
How to Rank
There are plenty of methods that google uses to rank its pages. But optimizing your site for every single factor is time-consuming and not guaranteed to be fool-proof. If you’re looking to improve your standing in the SERP, focus on the top three factors is a better use of your energy. The top 3 factors determined to have the most impact on your website ranking are domain-level link authority features, page-level link features, and page-level keyword and content features.
Domain-Level Link Authority Features
Domain-level link features refer to the number of links, the anchor text of your links, and the quality of said links. When we talk about links, we are referring to the backlinks your site has on other websites. Backlinks are links that are present on a webpage that links back to a different page. For example, if Consumer Reports has a “Top 5 Computers of 2021” and one of them is the MacBook Pro, they would link apple.com to the page. This would be a backlink for Apple. The amount of backlinks you can generate for your website acts as “votes of authority” for Google to trust your site as a reliable source. The key is to have good quality links (nothing from spammy sites) and to have a lot of them. The more you can generate, the more Google will trust your site and rank it higher and higher in the SERP. Consider starting a spa blog on your page to have a spot where links can generate to.
Page-Level Link Features
Page-level link features refer more to the quality of the link itself than the quality of the domain of the link. This means that Google looks at the type of link, the anchor text, and the number of said links. Good quality links fit naturally into a page. The anchor text refers to the part of the sentence that the link is attached to. The anchor text should be relevant to the topic of said link. For example, if you’re linking to a page about the benefits of facials your anchor text should have something to do with the beneficial aspect of getting facials. In terms of quantity you link to one site over and over again on one page, it comes off as spammy and Google with not let it rank particularly well.
Page-Level Keyword and Content Features
When you google something, Google uses the keywords in your search phrase to generate results that match. If a common search on Google is “Spas that have facials”, it would be in your best interest to have a page on your Spa’s website that says something similar to that phrase. This way, when this phrase is googled, your page will pop up. There are plenty of online resources that can help you identify the most common keywords in your industry. By creating on-page content that matches these keywords, your page will rank higher and higher. Additionally, creating good quality content that is 500-700 words will put you in even better favor with Google.
The Bottom Line
The better your Spa’s webpage ranks on Google, the more likely potential customers are going to click on it. If you can grow your site to rank naturally high on the SERP, your conversion will go up. By optimizing your page using these top 3 factors, you will be able to see tangible differences.
