Every business needs a way to get in touch with customers. Nowadays, online marketing is the way to go, but it can sometimes be hard to make your business stand out. Here are 6 proven ways to optimize your spa’s web presence and draw in a larger crowd.
- Directory listings
Simply put, people are going to need a way to find you. It is your job to help them out by having your business listed in all the right places. Ensure you have all the correct and up-to-date information on your spa listed on sites like Google My Business, The Yellow Pages, Yelp, and any other service you can think of. To ensure you are being searched for, you first need to be out there for people to find you. That’s why this takes the number one spot on our list of ways to optimize your spa’s web presence.
- Have a gallery or video tour available
You’ve undoubtedly heard the old adage: a picture is worth a thousand words. This is definitely true for businesses trying to sell their services to customers, especially those offering recreational services like spas. You need to offer customers a visual experience to really hammer in the point of what kind of service you are providing. Spa visits are often a treat, so make yours look appealing. Images will let you say more with less text, which is also important in online marketing. Since users are constantly bombarded with endless information, you have very little time to stand out. If someone is giving your website a cursory glance, all of that text you spent hours writing will go to waste. On the other hand, if you have some powerful imagery as the centerpiece of your website, visitors are more likely to stop and see what you are about. A video tour of your spa that shows how you perform specific treatments can be doubly effective.
- Make your website safe
You might think that since you are hosting a spa website, online safety is less important for you than other businesses. However, you would be wrong. Every website needs to have a plan and a way to handle its online security. Cyber attacks are on the rise worldwide, and you shouldn’t neglect the safety of your business information. You need to ensure your site is safe by performing security checks. Thankfully, there are many software tools available, and you can even choose to hire professionals to tune up your website security. This can be important if your website has online transactions through a webshop and if you offer customers booking through the site. You also need to be careful that your member’s login area is safe from attacks since you don’t want to expose the personal information of your customers.
- Have a presence on social networks
In the world of online marketing, social networks are king. Depending on your target demographic, you can choose to focus more on a particular platform, but you really should have accounts on multiple social networks. Another great idea is to work with social media influencers. Some influencers have massive followings and can spread word of mouth about your spa much better than any marketing campaign. While more established influencers can ask for financial compensation, you will likely be able to work out a trade. If you let an influencer stay at your spa for free, they can post about it on their social media accounts. Having a social network following of your own is one of the best ways to optimize your spa’s web presence. You can give visitors a small discount or a free drink if they tag the spa in pictures when they check-in.
- Have a reviews section
Visitors to your website who still haven’t made up their minds can be swayed if they see reviews that praise your spa. Try to encourage positive reviews and thank your clients to let them know you value their support. You can invite customers to leave reviews by simply asking them, but you can also sweeten the deal by offering discounts to future visits if they leave a review. Happy clients who want to return to the spa will probably give you a good rating. However, you should strive to make the stay of every visitor exceptional. Handle complaints and any issues with grace. You’d be amazed how easy it is to turn around people’s opinions for the better if you just listen to them and try to resolve their problems.
- Start a blog
In the world of search engines and web searches, content is the one thing that will help you get an edge on the competition. Content draws web searches and keeps visitors hanging around your website longer. The more time your visitors spend on your site, the more chances you have to offer them your services. Host a blog section that provides visitors with helpful tips, content, and information. You can also use blogs to inform clients of new offers and services. Here are a few spa blog ideas to get your inspiration flowing.
How it all works
We realize that all this can sound confusing and complicated if you are not tech-savvy. You might be thinking to yourself that you just run a spa and know very little about marketing and websites. In that case, experts from WP Full Care advise hiring professionals to manage and maintain your website, and you can go back to doing what you do best. Even if you personally don’t know how to optimize your spa’s web presence, it is still hugely important to the success of your business. Instead of leaving things up to chance, you can hire someone to take care of that part of the work for you.
We’ve given you six ways to optimize your spa’s web presence, so now it’s time to get your website into shape. Invest a little into your website and its marketing, and you will quickly see an increase in visitors.
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