Building Your Spa’s Online Presence
You have a website and that’s helping new customers find your spa. Isn’t it great when all the
Internet stars are aligned and drive new business to you? Unfortunately, this cosmic alignment
doesn’t happen often enough, and many spa owners discover they cannot solely rely on their
website to attract new clientele.
Establishing a strong online presence has become crucial in the success of many businesses.
That’s why it’s helpful to take stock of the components that contribute to defining your spa’s
online identity, from your logo to the quality of your services, technicians and treatments to the
names of the products you sell.
Here are 5 ways to establish and build your spa’s online brand:
1. Create a blog or video blog (vlog) for your website.
Become a resource for specialized information; review trends, techniques or products; or write
tutorials for home beauty treatments. Not only is this a great way to showcase your talent, but
it’s another way to give potential clients a preview of what to expect during their visit.
2. Ask for customer reviews.
Reviews are incredibly important and can have a tremendous impact on your business’s
success. According to Etailing Group results published on Reputation.com, 92% of users read
Internet reviews. With numbers like that, it’s worth encouraging customers to review your
services and treatments.
3. Use Online Directories
Online directories allow users to search for local businesses based on what they offer. Sites like
Yelp, SpaFinder, and Citysearch are the first places many prospective clients will look for a new
spa. If your spa is listed there, you’ll have a better chance of showing up in search results.
4. Get Social!
Merely having a Twitter, Facebook and Google+ account for your spa isn’t enough — you need
to develop your audience on them, too. It takes time and attention, but these outlets can help
you increase your influence with current and potential clients.
5. Go Mobile.
Today, 79% of mobile phone owners use those devices for local searches. Is your website
mobile optimized, meaning it’s built to display well on smartphones and tablets? If not, you may
want to reconsider. Not having a mobile-optimized website is the equivalent of closing your spa
one day each week. Having your own mobile app can also help solve this issue for you and
give your clients a convenient way to make appointments on-the-go.
For many customers, the first introduction to your spa will happen online, which is why it’s
important to make the first impression a good one. Simplifying the way customers discover and
engage with your business can impact your success, as well as irreversibly shape the
perception of your spa. These are just a few effective approaches that will help you build and
expand your online presence.
Tanisha George, Director of Vertical Markets