Expanding your growth in the wellness industry
Benefits to grow your spa business
Why Join the SIA?
Join a thriving community and take your business to the next level with Spa Industry Association (SIA) membership.
- Educational Content & Resources
- Business Tools
- Exclusive Access
- Networking & Community
- Event Discounts
- and more!
Unlock a world of opportunities designed to support and grow your spa or wellness business. As a member, you’ll gain access to exclusive educational content, including industry reports, expert guides, and webinars. Enhance your operations with business tools and templates created specifically for spa professionals. Connect with a thriving community through networking groups and events, and enjoy discounted access to trade expos, workshops, and more. Join today and take your business to the next level!
Industry News and Features
Southern California Spa Directors are invited to experience transformative aura readings and chakra alignment at House of Good pop-up this June.
LOS ANGELES, CA — June 12, 2025 — Auratherapy, the innovative wellness brand known for its personalized aura readings and chakra balancing experiences, is thrilled to announce its West Coast debut at Well+Good Shop at the House of Good in Venice Beach. The immersive event is taking place from June 7 to June 29, 2025. Spa Directors from Santa Barbara to San Diegoare invited for complimentary aura readings and chakra balancing.
Visitors to the pop-up can explore Auratherapy’s signature offerings, including:
Aura Photography: Capture and interpret your unique energy field.
Chakra Bar: Personalized essential oil blends tailored to individual chakra needs.
Guided Sessions: Insights into energetic alignment and holistic well-being.
Founders Laura McCann and Jim Levinson were present during the opening weekend (June 5–8) to engage with attendees and share the inspiration behind Auratherapy’s mission:
“Jim and I were so excited to be at House of Good for Auratherapy’s debut on the West Coast. The LA attendees loved our activations that have been so popular at luxury resorts and our Wellness Centers in Miami, FL and Asheville, NC. They really resonated with our commitment to using only the highest-grade essential oils and left inspired to continue a home care program to balance the chakras through intentional fragrance.”
The Well+Good House of Good pop-up will be open Thursdays through Sundays, 12 PM to 7 PM through the month of June, offering a curated selection of wellness experiences and products. Spa Directors contact Chelsea DiPilla at Chelsea@auratherapylife.com to book complimentary appointments.
About Auratherapy
Founded by wellness innovator Laura McCann, Auratherapy merges ancient energy healing practices with modern diagnostics and premium fragrance. With studios in Asheville, NC and Miami, FL, Auratherapy partners with world-class spas including Four Seasons, Exhale, and Canyon Ranch to bring breath-based, intention-driven healing to discerning guests. Every breath becomes an opportunity to restore balance, spark transformation, and inspire self-love. http://www.auratherapylife.com/
Follow Auratherapy’s participation in the Well+Good House of Good pop-up on Instagram @auratherapylife.
About Well+Good
Well+Good is a leading wellness media brand that curates content and experiences to inspire a healthier, more balanced lifestyle. Their House of Good pop-up events bring together top wellness brands and practitioners to create immersive, community-driven experiences.
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Sales Contact:
Chelsea DiPilla, VP of Sales & Operations
C: 609-271-7587
Chelsea@auratherapylife.com
Media Contact:
Nancy Griffin, Principal
C: 415-987-0012
nancy@contentomarketing.com
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Join millions on Saturday, June 14, 2025, to Embrace the #ReconnectMagenta Theme and Rediscover the Joy of Connection
Istanbul, Türkiye – On Saturday, June 14, 2025, Global Wellness Day (GWD) will celebrate its 14th anniversary, uniting millions across the globe in a transformative movement. Guided by the vibrant #ReconnectMagenta theme, this year’s celebration invites people of all ages to participate in free, inspiring activities-ranging from indigenous sound healing and senior walks to family camping and the iconic magenta illumination of Istanbul’s iconic Bosphorus Bridge.
In a world increasingly defined by disconnection, digital overload, and distraction, GWD 2025 turns the spotlight inward and outward, urging humanity to rediscover the healing power of meaningful relationships. The #ReconnectMagenta is built on five interconnected pillars of holistic well-being.
Reconnect with Mother Nature: Every step in nature reaffirms our role as stewards of the planet, fostering harmony and balance.
Reconnect with Self: Honoring our inner needs unlocks personal growth and enduring well-being.
Reconnect with Family & Friends: Embrace digital detoxes to be fully present, deepening bonds and creating cherished relationships.
Reconnect with Community: Build a sense of belonging and shared purpose to nurture vibrant, supportive networks.
Reconnect with Longevity: Prioritize physical, mental, emotional, and cognitive well-being for a fulfilling life.
“Connection is the heartbeat of life,” says Belgin Aksoy, GWD Founder. “In a fragmented, technology-driven world, #ReconnectMagenta infuses color, warmth, and vibrancy back into our relationships-with Earth, our inner selves, and each other. This is our call to come together.”
Led by 120 dedicated Global Wellness Day Ambassadors, Key Supporters, and volunteers the GWD offers a dynamic action plan to redefine wellness globally. Prestigious international hospitality brands are also joining the cause:
Mandarin Oriental Hotel Group will once again host wellness-focused activities across its global properties.
Accor Hotels will engage colleagues and guests with meaningful celebrations at its luxury and premium brands.
Six Senses Hotels & Resorts, known for its deep commitment to sustainability and holistic wellness, will organize immersive experiences worldwide.
Rosewood Hotels & Resorts will present curated wellness offerings reflecting their “A Sense of Place” philosophy.
Four Seasons Hotels & Resorts will feature standout events like helipad yoga session led by an Alo Yoga Ambassador alongside rejuvenating lunches and workshops.
Chiva-Som (Thailand) will collaborate on wellness events, including the humanitarian Medical Aid visit to the Thailand-Myanmar border taking place for consecutive years, led by GWD Founder Belgin Aksoy.
Highlighted Global Events for GWD 2025
Inspired by #ReconnectMagenta, diverse celebrations will unfold worldwide:
Australia: Well Traveller, Australia’s premier wellness brand will host nationwide events, including a flagship meditation in Sydney’s Botanical Gardens with Jurlique, indigenous sound healing at Peninsula Hot Springs, and forest bathing in Perth.
Bhutan: Traditional games, mindful walking meditations, yoga and heritage activities like “Seven Stones” will unite communities in Thimphu, Punakha and beyond.
Brazil: A year-long series culminates on June 14 with guided nature walks, wellness talks, and community meditations, highlighted at the Gramado Summit.
Cayman Islands: Hibiscus Spa at Westin Grand Cayman will offer oceanside yoga and sound healing masterclass by celebrity instructor Carla Yeen Singh.
Curaçao: In its debut celebration, Curaçao will host a full-day wellness event featuring keynote speakers, expert panels, interactive workshops, and a community walk and meditation to foster connection and mindfulness.
Fiji: Six Senses Fiji will host a full day of connection-focused activities, from a sunrise hilltop hike to a symbolic beach fire ritual.
France: The Aube Department will engage locals with free, inclusive wellness experiences
Honduras: A week-long celebration by Kimpton Grand Roatán Resort and partners will feature yoga, snorkeling, and beach clean-ups.
Ireland: Galway will host mindfulness sessions, a Peace Concert, and beach clean-ups, with community dances in Derry-Londonderry.
Italy: Davines Village in Parma will offer mindfulness, yoga, and environmental clean-ups.
Japan: Osaka’s morning run, Awaji Island farming, and Okinawa’s cultural events will celebrate heritage and connection.
Lebanon: IRAP, Coach Rima Bourjouk and TourLeb will host eco-wellness retreats and a vibrant day at G SPA with fitness and art.
Macau: The Londoner Grand and other venues will offer family-friendly activities, fitness classes, wellness challenges, and holistic programming to inspire connection across generations.
Malaysia: Sound bathing at W Hotel, Tree Qi Gong at Taman Tugu, and intergenerational activities will foster well-being.
Mexico: From watercolor workshops and cacao rituals to Tai Chi and aquatic sound therapy, events will spark creativity, connection, and holistic health through health checkups and guided meditations.
Nepal: A mini-retreat at Raniban Retreat will feature sunrise yoga, journaling, and a peace hike.
Pakistan: Outdoor family activities, fitness workshops and an NLP session will promote growth and community.
Portugal: Escola Básica e Secundária will host nature walks, inclusive art projects, with Marla Jasmins leading a music-and-wellness experience.
Serbia: Kuršumlijska Spa will feature a mindfulness masterclass by Karl Nielsen, and family-friendly activities.
South Korea: Gangwon Province resorts will offer walking meditation, flow yoga, and color therapy.
Switzerland: Shaolin breath work, floating sound baths, and mindful walks will promote balance.
Taiwan: A Mind-Body-Soul exhibition, a family yoga in Taipei City Park, and community days will inspire connection.
Thailand: Bangkok’s wellness scene will be energized by collaborations with EKM6, Limber Studio, and Aman Nai Lert Bangkok, offering fitness, mindfulness, and lifestyle programs. Chiva-Som will host a special set of wellness activities, integrated with their annual humanitarian border mission.
Türkiye: Yoga, sound baths, and the magenta-lit Bosphorus Bridge will unite the nation.
United Arab Emirates: Yoga, mindfulness activities, group workouts and a three-day mall program will engage families and schools.
United Kingdom: The Dawoodi Bohras will lead art therapy, yoga, litter picks and educational experiences like “Longevity Passport” with Gaia Skincare and Gerrard International will host beauty and skincare workshops.
United States: The #ReconnectMagenta theme will be celebrated with diverse wellness and cultural activities across the United States. Whitefish, will offer hikes and food drives while Albany’s Irish American Heritage Museum will feature cultural reconnection events.
Uzbekistan: An overnight camp near Green Hills Resort will include sound bowls, live band music, morning yoga, and a charity drive.
Join the Movement
Follow the global celebration on June 14, 2025, using the hashtags #GlobalWellnessDay and #ReconnectMagenta.
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For more details on the #ReconnectMagenta theme click here.
High resolution photos are available here.
Contact:
Deniz Yucel | Communications Executive
deniz.yucel@globalwellnessday.org | T: +90 532 796 70 03
About Global Wellness Day:
Founded in 2012 by wellness visionary Belgin Aksoy, celebrated with complimentary activities, Global Wellness Day (GWD) is an entirely not-for-profit dedicated to elevating the quality of life. Celebrated on the second Saturday of June each year, GWD encourages a day of reflection, disconnection from stress, and reconnection with well-being. Supported by 120 Ambassadors, 26 Key Supporters, and 2 Advisors from around the globe, the movement spans tens of thousands of locations worldwide.
Learn more at www.globalwellnessday.org | #globalwellnessday
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In today’s evolving wellness landscape, personalization and measurable results are no longer optional—they’re expected. Clients are seeking answers to fatigue, weight struggles, stress, and chronic imbalance. They want more than guesswork—they want precision. That’s where PNOĒ steps in.
PNOĒ brings clinical-grade metabolic analysis to wellness businesses, offering insights once only available in elite medical or athletic settings. Whether you run a spa, a wellness clinic, or a fitness studio, this technology can elevate your offerings—and your revenue.
What is PNOĒ?
PNOĒ is the only portable metabolic analyzer that measures the four pillars of health: cardiorespiratory, metabolic, musculoskeletal, and neuromuscular function—through a 10-minute breath test.
Using VO₂ analysis (oxygen consumption) and CO₂ data (carbon dioxide output), PNOĒ can precisely evaluate how a client breathes, burns fat, responds to exercise, and manages stress. This data reveals:
Metabolic flexibility – how efficiently the body switches between burning fat and carbohydrates
VO₂ max – a gold-standard marker of cardiovascular and longevity health
Breathing efficiency – directly tied to stress levels, endurance, and performance
Cellular energy production – offering insight into chronic fatigue and recovery needs
These metrics empower wellness professionals to go beyond symptoms and address the root causes of imbalance.
How PNOĒ Enhances Client Health & Experience
Your clients don’t just want to feel better—they want to understand why they’re not at their best, and how to fix it.
With PNOĒ, you can provide:
Fatigue and energy analysis – Discover if poor oxygen utilization or metabolic inefficiency is to blame
Stress and nervous system assessment – Help clients regulate their breathing to calm the autonomic system
Anti-aging support – Improve biological age metrics by optimizing VO₂ max and metabolic health
Weight management precision – Identify their true fat-burning zone for workouts and nutrition plans
Personalized recovery and detox regimens – Tailor protocols based on real physiological data
This isn’t about trends—it’s about using science to drive real, sustainable wellness.
Driving Revenue with PNOĒ
Alongside clinical benefits, PNOĒ is a revenue engine. Here’s how:
Premium Assessments – Offer full diagnostic sessions as a high-value, standalone service
Tailored Programs – Use data to customize detox, weight loss, or longevity packages
Client Retention – Show tangible progress with repeat assessments every 6–8 weeks
Partnerships – Collaborate with fitness, nutrition, and medical partners for bundled services
Brand Differentiation – Position your spa or clinic as science-based and forward-thinking
Businesses using PNOĒ report $3,000/month in new revenue on average, with strong client satisfaction and retention.
Beyond Testing: The Power of the PNOĒ Dashboard and Precision App
While metabolic testing is a cornerstone of personalized wellness, PNOĒ goes beyond diagnostics with a suite of tools designed to turn insights into lasting transformation. Two key components—the PNOĒ Dashboard and PNOĒ Precision App—amplify the impact of testing by offering real-time program customization and continuous client engagement.
1. Centralized Client Management:The PNOĒ Dashboard serves as a powerful backend tool for practitioners. It consolidates all client data—metabolic assessments, blood/saliva/urine/stool analysis, program progress, nutrition plans, and exercise prescriptions—into one user-friendly interface. This enables coaches and wellness professionals to make timely, data-driven decisions and offer hyper-personalized guidance.
2. The Precision App Experience:Clients receive their own interface via the PNOĒ Precision App, where they can track workouts, nutrition, recovery, and progress—all tailored to their individual metabolic profile. The app continuously syncs with the dashboard and integrates with wearable fitness devices, ensuring both accuracy and accountability.
3. AI-Powered Program Delivery:Leveraging machine learning, PNOĒ’s software generates adaptive exercise and nutrition programs that evolve as clients improve. Whether the goal is fat loss, performance, or longevity, each recommendation is based on scientific data and updated after every reassessment.
4. Driving Retention and Recurring Revenue:By transforming a single test into an ongoing coaching experience, these tools keep clients engaged and motivated over time. This naturally leads to more frequent reassessments, sustained program adherence, and predictable revenue streams for businesses.
Why Now?
Wellness clients today want outcomes, not opinions. They’re already wearing fitness trackers, tracking sleep, and exploring biohacking. PNOĒ meets them where they are—with technology that makes their health visible and actionable.
Offering PNOĒ puts your spa or wellness business at the forefront of the shift toward personalized, performance-based health optimization.
How to Get Started
PNOĒ offers everything you need to launch, from training to onboarding and client-ready marketing materials. If you’re ready to elevate your business and empower your clients with transformative health data…
👉 Discover the business growth opportunities with PNOĒ
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Allan chats with guest Kate Morrison – Spa Director at Ojai Valley Inn!
See more at:
https://www.linkedin.com/in/katefostermorrison
https://www.ojaivalleyinn.com
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Boost your revenue and client satisfaction by adding innovative scalp facial treatments to your service menu
The Untapped Opportunity in Scalp Treatments
In today’s competitive spa market, finding innovative, high-margin services that attract and retain clients is essential for business growth. Scalp treatments represent one of the most promising yet underutilized opportunities in the industry. With increasing consumer awareness about the connection between scalp health and overall wellness, demand for specialized scalp therapies is surging. The K-Headspa Pro Starter Kit offers spa businesses a turnkey solution to capture this growing market segment with minimal additional training or space requirements.
What is the K-Head Spa Pro Starter Kit?
The K-Head Spa Pro Starter Kit is an all-encompassing package designed to deliver professional-grade scalp facial treatments. This comprehensive kit provides everything spa professionals need to offer transformative scalp treatments that address various scalp conditions while providing a deeply relaxing experience for clients.
Why the K-Headspa Pro Starter Kit is a Smart Business Investment
The K-Headspa Pro Starter Kit offers several key advantages for spa businesses looking to diversify their service menu:
Complete Turnkey Solution
The comprehensive kit provides everything your business needs to start offering premium scalp treatments immediately, with no need to source multiple products from different vendors:
Professional-grade WATERFALL with Tablet Filter system
Premium MicroMist Steamer with versatile attachments
Specialized Scalp Recovery tools and ThermaVibe Stone Therapy equipment
Full assortment of treatment products including serums, masks, and cleansers
Specialized sparkling tablets for addressing various scalp conditions
Superior Client Experience
The kit enables you to offer a distinctive, multi-sensory treatment that stands out from competitors:
The specialized water filtration system and sparkling tablets create a unique treatment experience clients can’t get at home
The combination of targeted products and specialized equipment addresses both aesthetic and wellness concerns
The comprehensive approach treats multiple aspects of scalp and hair health while providing deep relaxation
The customizable nature of the treatments ensures clients feel they’re receiving personalized care
Multiple Revenue Streams
Beyond the initial treatment service, the K-Headspa Pro system creates opportunities for:
Premium-priced signature treatments that command higher margins than traditional spa services
Specialized add-on services that can be combined with existing hair treatments
Retail sales of the specialized home-care products
Maintenance treatment packages that encourage regular client visits
Market Demand and Client Benefits
The Growing Demand for Specialized Scalp Treatments
The scalp treatment market is experiencing rapid growth driven by several key factors:
Increasing consumer awareness of the connection between scalp health and hair quality
Growing interest in holistic wellness approaches that address root causes rather than symptoms
Rising demand for multi-sensory, stress-relieving spa experiences
Expanding market for non-surgical solutions to hair thinning and scalp issues
Client Benefits That Drive Repeat Business
The K-Head Spa treatments deliver compelling benefits that encourage client loyalty:
Visible Results for Multiple Concerns: The specialized tablets and customizable approach effectively address common issues like dryness, oiliness, dandruff, and itchiness that affect a large percentage of potential clients.
Dual Wellness and Beauty Benefits: Clients experience both aesthetic improvements in hair appearance and texture along with therapeutic relaxation benefits.
Enhanced Product Efficacy: The specialized delivery systems improve the performance of the treatment products, giving clients better results than at-home care alone.
Treatment Depth: The system removes buildup, improves circulation, and optimizes scalp health at a level impossible to achieve with conventional treatments.
Implementation: Quick Integration With Strong Returns
Minimal Space and Training Requirements
The K-Headspa system is designed for practical business implementation:
Flexible Space Needs: The system integrates with existing spa stations and shampoo areas
Minimal Learning Curve: Your team can quickly master the essential techniques with intuitive equipment
Scalable Implementation: Start with basic offerings and expand as client demand grows
Complementary to Existing Services: These treatments pair well with traditional spa and salon services
Pricing Strategy and ROI
The K-Headspa Pro Starter Kit represents a smart business investment:
Premium Service Positioning: The unique nature of the treatment justifies premium pricing ($120+ per treatment)
Quick Return on Investment: With proper pricing, the kit can pay for itself within 35-45 client treatments
High Profit Margin: After the initial investment, ongoing costs are minimal, creating excellent profit margins
Tiered Service Options: Create basic, premium, and deluxe versions at different price points to maximize accessibility
Effective Marketing Approaches
Promoting your new K-Headspa treatments effectively:
Before/After Documentation: Showcase visible results with client photos and testimonials
Multi-Benefit Messaging: Emphasize both immediate aesthetic improvements and long-term hair and scalp health
Experiential Focus: Highlight the unique, multi-sensory relaxation experience
Taster Sessions: Offer brief introductory treatments to let clients experience the difference
Business Case: A Competitive Edge in a Growing Market
Differentiation in a Crowded Market
In today’s competitive spa landscape, standing out requires more than traditional offerings. The K-Headspa Pro system provides:
A distinctive service that few competitors offer
A memorable, multi-sensory experience clients will talk about
A specialized treatment addressing concerns many clients have but few businesses effectively target
A premium service that elevates your brand positioning
Meeting Evolving Client Expectations
Modern spa clients increasingly seek:
Specialized, results-oriented treatments rather than generic services
Multi-benefit experiences that address both wellness and aesthetic concerns
Science-backed approaches to beauty and self-care
Novel, Instagram-worthy experiences worth sharing
The K-Headspa system delivers on all these expectations, positioning your business to capture this evolving market.
Taking Action
The K-Headspa Pro Starter Kit, priced at $4,098, represents a strategic investment in your business’s service portfolio. With proper implementation and marketing, it can generate significant returns while elevating your spa’s reputation for innovation and effectiveness.
For spa businesses looking to differentiate their offerings, capture new clients, and increase average ticket value, the K-Headspa Pro system offers a turnkey solution with minimal space requirements and training needs.
This educational blog post is brought to you by the Spa Industry Association, dedicated to helping member businesses identify profitable opportunities in the evolving spa industry landscape.
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Epicutis, the science-driven luxury skincare brand behind groundbreaking functional ingredients like TSC and HYVIA™, proudly announces the appointment of Carlos Calvo Rodríguez as Vice President of Global Spa & Wellness. With an extensive international background in luxury wellness, Carlos brings over 20 years of leadership experience to the role, including his most recent position as Senior Spa Director at the Forbes Five-Star Four Seasons Toronto. His journey with Four Seasons began in 2007 at the Peninsula Papagayo property in Costa Rica and has spanned iconic destinations such as Paris, Bali, the Maldives, Washington D.C., Doha, and Malaysia, as well as corporate and leadership roles in Hong Kong and Canada.
A trained physiotherapist, aesthetician, and Human Potential Coach, Carlos blends clinical knowledge with a passion for education, innovation, and high-touch hospitality. His commitment to results-oriented wellness has earned him a reputation for building award-winning spa programs and cultivating inclusive, guest-centric experiences worldwide.
At Epicutis, Carlos will lead the global strategy for spa and wellness development, championing the brand’s science-backed approach to skincare. Within days of joining, he noted the remarkable alignment between Epicutis’ people-first culture and its dedication to clean, clinical, and effective formulations. “Epicutis has the most extraordinary team. It’s rare to find a brand this advanced in science yet so human in its heart,” he shares. Carlos is now spearheading the expansion of Epicutis’ spa and wellness footprint across international markets, with training, protocols, and personalized programs that empower aestheticians and therapists to deliver healthy skin through clean science.
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You already know that recovery isn’t just about stopping the habit. It’s about rebuilding something real. That includes figuring out what makes your body feel safe, calm, and clear again. One of the most overlooked tools in that process is water. That’s why spas help people with fatigue and stress. Soaking in water, swimming through it, standing under it. It sounds simple, but it can change everything. One of the most helpful hydrotherapy benefits is the way it reconnects you to your body, especially when that relationship feels off in the early stages of sobriety.
Why Water Works Even When Nothing Else Does
There’s something about water that speaks to the nervous system. A hot shower after a busy day at work. A swim in a cold lake that wakes you up more than coffee ever could. Water resets you. It doesn’t ask questions. It doesn’t care how long you’ve been clean. It just works.
When you soak in warm water, your muscles start to release tension you didn’t even know you were carrying. Your breathing slows. Your thoughts get quieter. Cold water shocks you into presence. It’s not pleasant, but it’s powerful. You breathe deep, and suddenly, you’re in your body again. No distractions. No spirals. Just the raw moment.
Recovery leaves your system fried. You carry trauma, withdrawals, cravings, and fatigue. Hydrotherapy supports the reboot. It calms inflammation, helps with sleep, aids digestion, and lifts mood. These are things you need to stabilize. Water doesn’t fix everything, but it gives your body the space to stop bracing for impact.
Everyday Hydrotherapy That Makes a Difference
You don’t need a fancy setup to enjoy hydrotherapy benefits. You don’t need to visit a wellness center. And you don’t need a retreat in Iceland with a geothermal pool. Most of what helps you is already at your fingertips.
Start with a hot bath. Throw in some Epsom salt if you have it. Light a candle. Stay in until your skin wrinkles. That time is yours. Not just to relax but to settle back into yourself.
Try contrast showers. You run the water hot for a couple of minutes, then blast it cold for thirty seconds. Repeat that a few times. It’s rough at first, but the benefits hit fast. Better circulation. Clearer thinking. Stronger boundaries in your head.
Find a lake or a river if you can. Cold water immersion sounds intense, but it has been used in recovery spaces for years. You enter cold water, breathe through the discomfort, and come out changed. You’re not numbing. You’re facing discomfort head-on and learning how to stay calm inside it.
Even a simple foot soak helps. Pour hot water into a bucket, sit down, and stay still. That’s therapy, too.
Pairing Physical Therapy With Emotional Resilience
Hydrotherapy on its own is grounding. However, the people who really grow in recovery are the ones who pair physical habits with emotional support. You’re not just a body. You’re a whole system. That means the healing needs to happen on multiple levels.
You need space to process what’s going on inside your head. That might mean journaling after a bath. It might mean talking to someone after a steam session. It might mean sitting in silence for five minutes after a swim just to see what thoughts float up.
For long-term success, it helps to combine things that soothe the body with things that strengthen the mind. That’s why so many people in recovery lean into healthy routines built on clarity and consistency. It’s not just about how you feel right now. It’s about building a framework that lasts.
A huge part of that comes down to coping skills for sustained sobriety. These tools work alongside hydrotherapy to help you create a stable life and prevent relapse. It’s one thing to feel calm in the bath. It’s another thing to carry that calm with you after you’ve dried off. The skills you build during recovery, both physical and emotional, are what will keep you moving forward.
Real-Life Water Rituals from People in Recovery
You start hearing these stories in meetings or from friends who’ve been there. A guy who used cold showers to fight cravings. A woman who swore by Sunday night soaks to mark the end of another week clean. Someone else who made river swims a non-negotiable part of their mornings.
These aren’t just routines. They’re anchors. When the rest of your life feels messy, a ritual with water can keep you from slipping back. It becomes muscle memory and the key to healthy longevity. A safety net. A reminder that you don’t need to spiral when things get rough. You can step into a familiar habit that calms you down and brings you back.
Even the smallest water-based routines carry weight. You don’t need some dramatic, life-changing plunge every time to enjoy hydrotherapy benefits. The act of repeating something soothing is what creates stability.
Making Hydrotherapy Work Without Breaking the Bank
You don’t need a luxurious setup. You just need to be intentional. And you can do all of this at home, on the road, or wherever you find yourself next.
A few ideas that work:
A nightly warm shower with deep breathing to end the day.
A bucket foot soak while reading or journaling.
Cold water splashes on your face before stepping out the door.
A five-minute steam session using a pot of boiled water and a towel.
Hot and cold showers after workouts or therapy sessions.
Do what works for you. Build a habit around it. Water is accessible, but it’s the consistency that gives it strength. Over time, it becomes part of your identity. Not just something you do, but something that reminds you of how far you’ve come.
Let Water Be the Reminder
Some days in recovery are hard. Some days feel like a trap. But you can find your way out. You can give your body a reason to relax. One of the most valuable hydrotherapy benefits is that it helps you remember who you are underneath all the noise. When your mind races, when your chest tightens, when you feel like slipping, you can turn on the water and start again. This isn’t magic. It’s a movement. It’s giving your system something real to hold onto. You’re not fixing everything overnight. You’re building patterns that can carry you through. So if today’s rough, get in the water. Let it slow your breathing. Let it ease your shoulders. Lastly, let it show you, even for a moment, what calm feels like again.
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LOS ANGELES, CA – May 12, 2025 — Beauty industry strategist Carol Phillips, founder of BeauteeSmarts Global™, is proud to debut a powerful new three-part webinar series: Financial Wellness for Beauty Professionals, featuring financial educator Christine Luken.
This empowering series goes beyond spreadsheets and savings accounts to tackle the emotional side of money, helping salon and spa pros finally feel confident, calm, and in control of their financial future.
Christine Luken, a certified financial coach with over 20 years of experience, joins Carol to guide participants through the mindset, habits, and strategies necessary to achieve long-term financial wellness, without shame, stress, or overwhelm.
Webinar Series Details:
Lesson 1: Money is Emotional 📅 Monday, June 9, 2025 | 4 PM PT / 7 PM ET Learn how your thoughts, emotions, and relationships influence your financial behavior—and how to shift into a positive, empowered money mindset.
Lesson 2: The Well-Being Way to Debt Freedom 📅 Monday, June 16, 2025 | 4 PM PT / 7 PM ET Break free from the emotional burden of debt with smart, compassionate tools to create lasting financial change—without sacrificing your peace of mind.
Lesson 3: Master Your Spending 📅 Monday, June 23, 2025 | 4 PM PT / 7 PM ET
Create a realistic, stress-free spending plan that helps you take control of your money without feeling deprived.
Each 60-minute session includes expert insights, simple tools, and real-world strategies tailored to beauty professionals and entrepreneurs.
“This series is about more than dollars—it’s about empowerment,” says Carol Phillips. “We want beauty pros to feel good when they wake up, knowing their money is working for them, not against them.”
Registration is now open and includes all three webinars, worksheets, and expert Q&A access. Group pricing is available for teams of 10 or more.
🖥️ Register now: 👉 https://www.beauteesmarts.com/carol-phillips-seminars/webinars/financial-wellness-with-christine-Luken
About Christine Luken
Christine Luke, The Financial Dignity Coach®, is a business strategist with over two decades of experience helping service-based entrepreneurs transform their relationship with money. Her compassionate, practical approach makes financial literacy accessible and actionable for real life.
About BeauteeSmarts Global™
Founded by industry icon Carol Phillips, BeauteeSmarts Global™ empowers beauty professionals to sell with confidence, lead with purpose, and build profitable, lasting careers. Through cutting-edge training and soulful business strategy, BeauteeSmarts helps professionals turn passion into financial success.
Media Inquiries Welcome
Carol Phillips and Christine Luken are available for interviews on salon/spa business finances, emotional wellness and money, and entrepreneurial wealth-building for women.
Press Images (additional images/videos upon request
Headshot – Carol Phillips
Headshot – Christine Lukenn
Graphic Image of the event
Video Teaser
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With over 28 years of experience specializing in natural nail care—from celebrity house calls to working on film and commercial sets—I’ve had the privilege of seeing the nail industry from many angles. As the Director of Education for VB Cosmetics, the makers of the revolutionary Dazzle Dry system, I’ve also had the opportunity to meet countless Spa Directors, Nail Technicians, and Guests.
One conversation continues to repeat itself: Why do spas struggle to staff and retain nail techs? Why is the nail department the least profitable—and most complained-about—area of the spa?
These are not just isolated challenges. They are systemic.
The Real Talk No One Wants to Say Out Loud
Let’s address the elephant in the spa:
Spa Directors often share that their nail departments suffer from the highest turnover, the most guest complaints, and the lowest profit margins.
Nail Technicians say they are rushed, under-supported, and not given the time or education to perform with excellence.
Guests—paying premium spa prices—are often left with results no better than what they’d receive at a discount salon.
Here’s the harsh reality: When time is compressed and expectations are sky-high, quality suffers. And when quality suffers, so does retention—of both clients and staff.
What Nail Techs Want—And Deserve
When I speak privately with nail techs, they aren’t asking for the world. They’re asking for time. Time to perform services without compromising the guest’s safety or the final result. Time to be artists, not robots. Time to connect, not just complete.
When I speak with Spa Directors, they’re asking for help too. Help in reducing guest complaints, improving polish longevity, and minimizing refunds.
Both sides are asking for the same thing in different ways: Better structure. Better support. And more respect for the craft of natural nail care.
Let’s Get Real About the Service Model
The pressure to go faster—fit more guests into the same hour—is hurting everyone. We wouldn’t rush a facial or a massage the way we rush a manicure. Yet, nail techs are often forced to fit a multi-step service into a 30-40 minute window.
Speed is not synonymous with excellence. Precision, personalization, and presence are.
And here’s the truth: Guests remember how long a service took. But more than that, they remember how it made them feel. Were they seen? Cared for? Relaxed?
So, What’s the Solution?
Here are simple, actionable changes any spa can implement:
Slow down. Build realistic timeframes into your service menu.
Charge appropriately. Price reflects value. Premium experiences justify premium prices.
Train often. Ongoing education empowers nail techs to grow and elevate their performance.
Respect the specialty. Hire dedicated Nail Professionals, not just dual-licensed generalists.
Offer practical enhancements that add value without significantly increasing time:
Aromatherapy, hot/cold teas, neck wraps
Himalayan salt hand/foot domes
Sunblock finish, guided meditation headphones
Skin-tone color consultations
Customized “prescription” care cards and retail suggestions
Upgrade options like dry brushing, glycolic hand peels, or “Red Carpet” treatments
Invest in Your Nail Department Like It Matters—Because It Does
Spas are in the business of wellness, beauty, and transformation. Nail services can be—and should be—part of that holistic experience, not an afterthought.
When nail techs feel seen, supported, and valued, they stay. When guests receive exceptional, personalized services, they return. And when services are done right the first time, complaints and refunds go down—while profitability goes up.
Let’s stop trying to be the fastest. Let’s start being the best.
This Is an Invitation to Reimagine
This is not an overnight fix, but it’s the beginning of a much-needed shift.
I invite Spa Owners, Directors, and Managers to challenge the way nail care is structured in your business. Let’s move from rushed to refined. From underperforming to outstanding. Let’s elevate the nail experience and those who provide it.
Together, we can create a more sustainable, successful, and soul-nourishing future for nail professionals—and the guests they serve.
By Silva Nahabedian, Director of Education at VB Cosmetics | Natural Nail Care Specialist & Licensed Instructor
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Allan chats with guest Thorsten Lipfert of Living Earth Crafts!
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Collaboration supports youth aging out of foster care, survivors of trafficking, and families in need through self-care, professional preparation, and love.
May 27, 2025 – KNESKO Skin is proud to announce a new partnership with James Storehouse, a leading nonprofit dedicated to supporting youth aging out of foster care, survivors of trafficking, and families in need. The collaboration launched at the Beautiful You 2025 event April 26th, a celebration designed to uplift and empower young women through self-care, professional preparation, and community support. The event provided prom and professional preparation for young women ages 14-26 years old.
“We are thrilled to be partnering with James Storehouse to improve the lives of these young women. Empowering women to care for themselves — inside and out — has always been my passion, says Lejla Cas, Founder and President of KNESKO. “Together, we are committed to creating lasting impact, empowering youth to embrace their beauty, strength, and future with confidence.”
Beautiful You 2025 offered participants access to self-care workshops, professional development resources, and the transformative power of KNESKO’s gemstone-infused skincare rituals.
The Beautiful You event included:
Self-empowering skin treatments powered by KNESKO
Professional preparation sessions, including career coaching and makeovers
Prom and event dress shopping
Gifted KNESKO skin care kits to enhance self-care at home
Participants received Rose Quartz eye treatment applications and a gift bag with a KNESKO face mask, Heart Gua Sha Stone, and inspirational letter from Lejla.
“We are so honored to partner with KNESKO to empower the youth and show them that they are so loved,” said Stacy DeWitt, Executive Director of James Storehouse. “This collaboration is about more than skincare-it’s about helping young women recognize their worth and potential as they step into new chapters of their lives.”
KNESKO Skin, founded by Lejla Cas, is renowned for its innovative Gemclinical® technology, combining the vibrational energy of gemstones with potent skincare ingredients to rejuvenate the skin and nurture the soul. Each product is designed to turn daily routines into acts of self-love, promoting mindfulness, balance, and healing.
About KNESKO Skin:
KNESKO Skin is an award-winning luxury skincare brand known for its unique approach to wellness and beauty. The brand’s iconic masks, serums and body products combine ancient healing traditions with cutting-edge science to deliver results-driven skincare solutions. Efficacy along with strong brand recognition and a commitment to eco-beauty make it a favorite with luxury spa partners globally including Fairmont, Four Seasons, MGM Resorts, St. Regis and The Ritz-Carlton. KNESKO supports 1% for the Planet and One Tree Planted—planting more than 100,000 trees to date.
About James Storehouse:
James Storehouse is a nonprofit organization supporting foster youth, survivors of trafficking, and families in need through resources, advocacy, and community-driven programs. The organization serves thousands of children and families each year, providing essential resources and support to break cycles of abuse, neglect, and poverty.
Sales Contact:
Aldo Celeste
VP Spa Development & Sales
KNESKO Skin
800-454-3091×104
Aldo@kneskoskin.com
Media Contact:
Nancy Griffin
Principal
Contento Marketing
415.987.0012
Nancy@contentomarketing.com
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Allan chats with Scott Dartnall from Massage Therapy Media.
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Hyde Park, Vermont — GSN Planet (GSN), the nonprofit trade association serving the spa, wellness, and hospitality industries, is proud to announce the formation of its Strategic Advisory Board, a dynamic group of industry leaders and innovators who provide strategic guidance to further GSN Planet’s mission of advancing environmental and social sustainability in the hospitality and wellness sectors.
The Strategic Advisory Board supports the GSN Planet Board of Directors in driving thought leadership, strengthening partnerships, and shaping impactful programming that aligns with the organization’s sustainability mission.
“This Advisory Board is an extension of our commitment to collaboration and inclusivity in shaping the future of sustainability and wellness in hospitality,” said Mike Bruggeman, GSN Planet Board Director and Head of the Advisory Board. “Each member brings not only deep industry expertise, but also a passion for purpose-driven leadership that will help guide GSN toward greater impact.”
GSN Planet’s Advisory Board includes the following distinguished members:● Noel Asmar, President, CEO, Noel Asmar Group Inc.● Kirsten Bergstrom, Assistant Director of Spa, Montage Laguna Beach● Wendy Nierel Bosalavage, President, Being Well Collective● Sallie Fraenkel, President & Founder, Mind Body Spirit Network● Emma McGrady, Group General Manager – Wellness & Luxury, Gurner Group● Rachael McCrory, Director, Spa & Wellness, US & Canada, Hilton● Patty Neumeier, Senior Corporate Director, Spa l U.S. & Canada, Marriott International● Karen Short, Chief Executive Officer, Universal Companies● Daniel Spencer, Director of Spa at Agua Caliente The Spa at Sec-he and Sunstone Spa● Catherine Strange Warren, Vice President of Strategic Partnerships, Arch Amenities Group
“GSN Planet has always been about building a community rooted in the purpose of expanding responsible, sustainable spa and hospitality operations,” said Maggy Dunphy, Board President. “This Strategic Advisory Board brings fresh energy and vision to that community. We’re excited for what’s ahead in spa, wellness, and hospitality.”
For more information about GSN Planet and how to get involved, visit gsnplanet.org.
About GSN PlanetGSN Planet is a 501(c)(6) nonprofit trade association serving the spa, wellness, and hospitality industries in support of a sustainable future. Its mission is to promote the vital connections between personal well-being, economic sustainability, and the health of our planet. Through networking, education, and best practices developed with its community of innovative green spas, GSN is a resource for vital people building a vital planet.
Media ContactDara MayhewExecutive Director, GSN Planetdara@greenspanetwork.org—Dara Mayhew
Executive Director
dara@greenspanetwork.orgwww.gsnplanet.org
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Mark your calendars — SIBEC North America is taking place May 12–15, 2025, at the beautiful Caribe Royale Resort in Orlando, Florida. This invitation-only event is one of the most trusted and efficient forums for connecting high-level decision-makers in the spa, wellness, and fitness industries with leading product and service suppliers.
Unlike traditional expos, SIBEC delivers a hosted buyer format where participants are matched for pre-arranged one-on-one appointments. This structure is designed to maximize ROI for everyone involved. Whether you’re an operator seeking new product innovations or a brand looking to get in front of serious buyers, SIBEC is built for quality over quantity.
🔗 Visit the Official Website »📅 View on Our Event Calendar »
Why You Should Attend SIBEC North America:
Curated Networking – Spend time with executives who are actively seeking partnerships, not just browsing.
Efficient Scheduling – No need to fight for attention on a crowded expo floor. Meetings are set in advance, giving you more control over your time.
All-Inclusive Experience – Hosted buyers receive complimentary travel, accommodations, and meals, creating a comfortable and focused environment for doing business.
Educational Insights – Beyond meetings, the event often includes trend briefings, keynote speakers, and informal networking that enrich the experience.
Set in a luxury resort environment, the Caribe Royale provides the perfect backdrop for meaningful conversations and relaxed networking. With its resort-style amenities and spacious event space, attendees can expect a seamless blend of business and hospitality.
For professionals serious about growth and strategic collaboration, SIBEC North America is not just another event — it’s a cornerstone for building valuable relationships and long-term success in the spa and wellness space.
Want to stay on top of more events like this? Explore our full Spa Industry Events Calendar — it’s updated regularly with the top conferences, expos, and networking opportunities across the industry.
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Allan chats with guest Trevor Steyn from Esse Skincare. See more of their products at us.esseskincare.com
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Discover how specific massage techniques can target and alleviate different types of pain, backed by science and expert insights.
Table of Contents
Understanding How Massage Relieves Pain
Most Effective Massage Techniques for Pain Relief
Matching Massage Techniques to Pain Conditions
The Science Behind Massage for Pain Management
Self-Care Between Massage Sessions
Finding the Right Massage Therapist
Frequently Asked Questions
Understanding How Massage Relieves Pain
Massage therapy stands as one of humanity’s oldest healing practices, with pain-relieving benefits recognized across cultures for thousands of years. Today, modern science confirms what traditional healers have always known – the power of therapeutic touch can significantly reduce pain and improve quality of life.
Massage therapy works through multiple physiological mechanisms to alleviate pain:
Improved circulation helps deliver oxygen and nutrients to tissues while removing inflammatory compounds that contribute to pain
Muscle relaxation reduces tension and spasms that often cause or worsen pain conditions
Trigger point therapy targets specific points of tension that refer pain to other areas of the body
Natural endorphin release stimulates the body’s own pain-relieving hormones
Nervous system regulation calms the sympathetic “fight-or-flight” response and activates the parasympathetic “rest-and-digest” system
Most Effective Massage Techniques for Pain Relief
Swedish Massage
The foundation of Western massage therapy, Swedish massage employs long, flowing strokes, kneading, and circular movements to relax muscles and improve circulation. This gentle yet effective technique provides excellent relief for general tension and mild pain conditions.
Deep Tissue Massage
When pain penetrates deeper, deep tissue massage applies firmer pressure and slower strokes to reach lower layers of muscle and fascia. Particularly effective for chronic pain, stiff necks, upper back pain, and lower back pain resulting from postural problems or injuries, this technique targets the core of persistent discomfort.
Myofascial Release
This specialized technique focuses on the fascia—the connective tissue surrounding muscles—using sustained pressure to release tension and restore mobility. Myofascial release has shown remarkable effectiveness for conditions like fibromyalgia, chronic back pain, and restricted movement patterns that don’t respond to other treatments.
Trigger Point Therapy
This targeted approach addresses specific “knots” or trigger points that refer pain to other body areas. By applying direct, focused pressure to these points, therapists can help release chronic pain patterns that might seem unrelated to their actual source.
Thai Massage
Combining acupressure, assisted stretching, and yoga-like postures, Thai massage helps improve flexibility while reducing pain and tension. This ancient technique excels at addressing joint pain and improving range of motion for those with movement limitations.
Hot Stone Massage
Using smooth, heated stones placed on specific body points, this technique effectively warms and relaxes tight muscles, making them more receptive to manipulation and stretching. The heat penetrates deeply to provide relief from chronic pain conditions.
Matching Massage Techniques to Pain Conditions
Different pain conditions respond better to specific massage approaches:
Headaches and migraines:
Craniosacral therapy
Trigger point therapy focusing on neck and shoulders
Gentle Swedish massage with focus on scalp and face
Lower back pain:
Deep tissue massage
Myofascial release
Swedish massage with focus on lumbar region
Arthritis:
Gentle Swedish massage with light pressure
Hot stone therapy
Joint mobilization techniques
Fibromyalgia:
Very light pressure techniques
Myofascial release
Craniosacral therapy
Sports injuries:
Sports massage targeting specific muscle groups
Deep tissue work
Active release techniques
Tension-related pain:
Swedish massage
Aromatherapy massage with lavender or chamomile
Scalp and neck focus
The Science Behind Massage for Pain Management
Recent research continues to validate massage therapy as an effective approach to pain management. Studies show massage can significantly reduce pain by:
Decreasing inflammation markers in the body
Affecting pain perception pathways in the brain
Improving sleep quality, which helps manage pain
Reducing stress hormones that can amplify pain signals
Enhancing mood through increased serotonin and dopamine
One study published in the Annals of Internal Medicine found that massage therapy was more effective than medication for treating chronic back pain, with benefits lasting for six months or more after treatment ended.
Self-Care Between Massage Sessions
To maintain and enhance the benefits of professional massage therapy, consider these self-care practices:
Daily stretching routines targeting problem areas
Proper hydration to help flush toxins released during massage
Heat or ice therapy as appropriate for your specific condition
Self-massage techniques using foam rollers or massage balls
Mindfulness and stress reduction practices like meditation or deep breathing
Epsom salt baths to relieve muscle soreness and reduce inflammation
Finding the Right Massage Therapist
For maximum pain relief benefits, finding a therapist who specializes in your specific condition is crucial:
Check credentials – Look for licensed massage therapists with certifications in pain management techniques
Ask about specializations – Some therapists focus specifically on conditions like fibromyalgia or sports injuries
Discuss your pain – A good therapist will take a detailed history and create a treatment plan specific to your needs
Consider integration – Some therapists work alongside chiropractors or physical therapists for comprehensive care
Frequently Asked Questions
How often should I get a massage for chronic pain relief? For chronic pain conditions, weekly sessions for 4-6 weeks often provide the best initial results, followed by maintenance sessions every 2-4 weeks. Your therapist can recommend a schedule based on your specific condition.
What massage technique is best for lower back pain? Deep tissue massage and myofascial release typically provide the most relief for lower back pain, though the best approach depends on the cause of your pain.
Is massage therapy covered by insurance? Some insurance plans cover massage therapy when prescribed by a doctor for specific medical conditions. Check with your provider about coverage options.
How long does pain relief from massage last? Initial sessions may provide relief for 1-3 days, but with regular treatment, many people experience progressively longer periods of relief, sometimes lasting weeks between sessions.
Can massage make pain worse? Some people experience temporary soreness after deep tissue work (similar to post-exercise soreness), but this typically resolves within 24-48 hours and is followed by improved pain levels. If pain increases significantly or persists, consult with your therapist or physician.
Is it normal to feel emotional after massage therapy? Yes, emotional release is common during or after massage therapy. Physical tension often stores emotional stress, and releasing this tension can trigger emotional responses. This is a normal and often therapeutic part of the healing process.
Disclaimer: This information is not intended to replace professional medical advice. Always consult with a healthcare provider before starting any new pain management approach.
Photo by Anete Lusina:
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Breathe in. Breathe out. So simple, persistent, and underestimated for so long by the very people who needed it most and thought they didn’t have any tools left. No ceremony here. No incense, no mystic shawl over the lamp. Only the lungs doing what they’ve done since before we were anything but pulse and blinking. Inhale – no distractions – then exhale as if the past had weight, and you could force it out through the nose.
There’s something raw and living in breathwork practices that replace addictive urges, the ones we’ll talk about today – something stripped of everyday performance. A way back into the body when the body feels a little foreign. The inhale as refusal. The exhale as commitment.
Are Breathing Exercises Legit?
Academic journals – those dry, reluctant repositories of knowledge – have finally begun to echo something most people have already discovered in private.
One university study tracked, among other things, how intentional breathing can affect cognitive performance and emotional regulation. Its findings are stunning: the students who’ve practiced breathwork regularly reported sharper attention and more psychological flexibility – an ability to stay centered even when the mind threatened to fracture.
The autonomic nervous system, which controls involuntary responses – heart rate, blood pressure, the rhythm under the skin – responds to breath like a child to a parent’s tone. Controlled breath changes what the body considers panic-worthy. Over time, this recalibration has helped people remain within the borders of control even when cravings rose up like sirens. A steady breathing pattern will signal hey, don’t worry; we’re safe to your brain.
Breathwork Practices That Replace Addictive Urges
People who live with addiction often describe it not as a habit but as a force – internal, invasive, and impatient. If one wants to break the cycle of addiction, professional care is not something that’s simply optional. But alongside medical detox, rehab, therapy, or support groups, breathwork can help stabilize the treatment terrain. It can help the body stay when it wants to flee. Integrating these breathwork practices into daily life can support long-term recovery
When used with consistent care, breathwork will soften the trigger-response impulse and dull the sharp edge of compulsion. Below are several techniques and breathwork practices that replace addictive urges, each with its own rhythm and its own method for soothing the nervous system.
1 Deep Breathing Technique
Here, less is more. Fewer breaths, deeper breaths, longer pauses. The aim is expansion. The ribs move slowly outward, and the belly softens. With each inhale, the parasympathetic nervous system – something you’d call the body’s brake pedal – signals safety. And in safety, the need to escape dissolves.
You’ll begin by lying down or sitting and closing your eyes. Inhale through the nose for a count of four. Hold for a count of two. Exhale slowly through the mouth for six. The longer you exhale, the more the body learns to unclench. No urgency, just steady repetition.
2 The Alternate Nostril Technique
Balance is more than a metaphor. The so-called alternate nostril technique is meant to engage each side of the brain through nasal breathing, activating, harmonizing, and leveling out the nervous tension that often sits too loud in the chest of a person prone to substance use and abuse.
With one thumb, close the right nostril and inhale through the left. Hold. Switch sides. Exhale through the right, then inhale through the same. Repeat the cycle.
3 Mindful Breathing
This one’s born to refuse drama. It’s less a technique than a return to noticing. Nothing fancy, nothing added. Just breathe as it happens. This kind of awareness builds tolerance for silence, for stillness, and for discomfort.
Cravings live in the future – What will I need, what will I reach for? – and mindful breathing pulls the attention back to the present moment. Sit. Breathe. Let each inhale register fully. Let each exhale be deliberate.
When urges rise, breathe into them. Not to suppress. To witness. Every time you stay, you build endurance. This is the breath as an anchor.
4 Holotropic Breathing
Developed in the 1970s by psychiatrists experimenting with non-drug-based altered states, this method is fantastic. To call it soft or slow wouldn’t fit so well. The right adjective is cathartic. Fast breathing, deep and connected, leads to emotional release. Often used in therapeutic sessions, it can stir memories or unlock grief.
It’s best practiced under supervision. The method asks for a strong commitment and a safe space. Eyes closed. Breath quickened. No breaks between inhaling and exhaling. The main idea is expression – outward, unedited, full-bodied.
For those in recovery, it provides a legal high, not in the chemical sense, but in the neurological cascade of endorphins and serotonin, hormones that make us happy even when feeling blue and even if the sky’s gray. And with that release, sometimes, comes clarity.
5 Box Breathing, or 4-4-4-4 breathing
Used by soldiers and athletes (and – most probably – anxious executives), this technique structures breath in four equal parts. Its symmetry calms and gives the lungs an assignment.
Begin by breathing out slowly – emptying all air. Inhale for four counts. Hold for four. Exhale for four. Hold for four.
This box structure becomes a mantra. Not spoken, but counted. Four by four by four by four. It fills space that might otherwise be consumed by chaos. In repetition, it steadies the pulse and dims the relapse impulse until it dissolves.
The Cleanest Air Usually Goes Unnoticed
Recovery is ordinary. That’s what makes it so impossible. It doesn’t arrive all at once. There’s no applause. Only breath – and the next breath – and, of course, the one after that. Breathwork practices that replace addictive urges don’t claim to immediately fix the whole problem. They’re not promises of magic. They’re simple yet very helpful strategies. They ask for consistency, not charisma.
To breathe deliberately, again and again, is to choose presence when presence feels unbearable. It’s probably the quietest form of refusal. An act that leaves no trace, no badge, no performance. And that’s the whole point.
Sometimes, healing isn’t visible. Sometimes, it’s counted in seconds – inhaled through the nose and let out through the teeth. More than enough to begin.
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Chakra Balancing Journeys, licensed aura imaging technology, and proprietary scent prescription protocol build credibility, repeat visits, and retail revenue.
(Asheville, NC and Miami, FL) – April 29, 2025 – Auratherapy, the category-defining brand in energy wellness, introduces a groundbreaking approach for spas and resorts to engage, transform, and retain guests. Through customizable Chakra Balancing Journeys, licensed aura imaging technology, and proprietary scent prescription protocol, Auratherapy empowers properties to deliver luxury immersive experiences. Branded pop-ups and retail-driven activations delight even the most discerning guests, while the new in-house training transforms spa teams into energy wellness experts.
The new in-spa training certification builds on the success of Auratherapy’s immersive activations featuring Aura Reading Journeys and customized product recommendations.
In the words of our partner Nicole Valentino, Director of Spa & Salon Operations at The St. Andrews Club, an exclusive, member-referred community in Delray Beach:
“We recently hosted an extraordinary pop-up spa event featuring Auratherapy, and it was an incredible success! Our members were captivated by the Aura Reading Journeys and the personalized aromatherapy recommendations. The colorful, beautiful products practically sold themselves, and the excitement continues as our members keep coming back to the boutique to purchase Auratherapy gifts for their loved ones. They can’t stop raving about the transformative take-home experience with the products and how insightful their aura readings have been. We can’t wait for our next event!”
Start with the Experience: Events That Resonate
Auratherapy co-branded activations are designed to fit a spa’s brand and seasonal programming. Elements include:
Live aura photography and chakra analysis using biometric imaging
Guided consultations and aromatherapy pairings using chakra-balancing blends
Group breathwork and energy education
Interactive sampling and retail engagement stations
Sell the Transformation: Retail & Back Bar Essentials
Auratherapy’s signature chakra-based aroma perfumes and aura sprays are high-efficacy, essential oil-based formulas tailored to support each chakra. Creating emotional resonance and therapeutic impact, they are available in back bar to create Chakra Balancing body treatments, and retail to extend the guest’s experience beyond the treatment room.
Train the Team: Auratherapist Certification
Certified properties receive exclusive access to products, marketing materials, and a support network that enables them to host events and offer Chakra Balancing Journeys independently. To scale these offerings internally, massage therapists, estheticians and other wellness practitioners can become Certified Auratherapists. Certification includes:
Hands-on training in using licensed aura and chakra diagnostic tools
Instruction in Auratherapy’s proprietary scent-matching protocol
Retail education and event activation playbooks
About Auratherapy
Founded by wellness innovator Laura McCann, Auratherapy merges ancient energy healing practices with modern diagnostics and premium fragrance. With studios in Asheville, NC and Miami, FL, Auratherapy partners with world-class spas including Four Seasons, Exhale, and Canyon Ranch to bring breath-based, intention-driven healing to discerning guests. Every breath becomes an opportunity to restore balance, spark transformation, and inspire self-love. http://www.auratherapylife.com/ @auratherapylife
Interview with Founder & CEO Laura McCann available upon request.
###
Sales Contact:
Chelsea DiPilla, VP of Sales & Operations
Chelsea@auratherapylife.com
Media Contact:
Nancy Griffin, Principal
C: 415-987-0012
nancy@contentomarketing.com
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Somewhere out there – inside some mirrored bathroom cabinet or atop a cluttered vanity – is a forgotten collection of half-used serums, moisturizers, and cleansers that once promised the perfect skin. You’ve probably been there. Maybe you’ve spent enough on skincare to finance a small lunar expedition, yet your skin remains stubbornly mortal. The problem isn’t the products. It’s not even you. It’s the routine – or lack thereof. Building the ultimate skincare routine equals building a system, a rhythm, a ritual. And when paired with the right spa and medical treatments, it becomes something else entirely – a genuine investment in your skin’s future, the kind of thing your older self will look back on and be proud of, very much so.
Why is having a skincare routine so important?
As we all know, the mirror can be a somewhat brutal historian. It remembers the sunscreen we didn’t wear, the sleep we didn’t get, the nights we fell asleep with makeup on because we were too tired to care. Eventually, that awful mirror starts reporting all this to us in fine lines, dark spots, and an overall sense that our skin has seen things.
Regret, it turns out, is a major theme in skincare. One study published by Drive Research found that 67% of women over 35 wish they had started a skincare routine earlier. It’s like a cautionary tale told from the future – apply the sunscreen, use the moisturizer, invest in the good stuff before it’s, you know, too late. And if you could send a letter back in time to your teenage self, you’d probably underline all of this in red ink.
Almost everyone surveyed had some piece of wisdom they’d impart to their younger selves (96% to be exact), and the top three commandments were clear: wear sunscreen (74%), start a skincare routine earlier (67%), and keep your skin hydrated (59%). Nearly half (49%) also wished they had spent more on high-quality products instead of falling for cheap, trendy fixes. It seems skin acts much like an old car – neglect it long enough, and it will soon start costing you more to fix than it would have to maintain.
How to build the ultimate skincare routine with spa & medical treatments
All the world’s a stage, Shakespeare once wrote. To paraphrase the world’s greatest dramatist, a good skincare routine is like a well-rehearsed play. Every actor – cleanser, exfoliant, moisturizer – has its part. But sometimes, you need to bring in outside experts. That is where spa and medical treatments come in; they offer results that even the best over-the-counter creams can’t achieve alone.
The skin’s opening act: Spa therapies that matter
The spa is not just where people drape themselves in robes and pretend they’re on a Roman holiday. It’s an arsenal of treatments that will genuinely improve your (skin) health. Facials, for instance, are more than just about cucumbers on the eyes and light jazz playing in the background of a commercial. Facials can unclog pores, boost hydration, and force you to lie down and do nothing for an hour.
Chemical peels deserve their own fan club. They’ll remove layers of dead skin and encourage cell turnover. They can make even the most fatigued face look like it’s just returned from a year-long vacation in the Maldives. Then there’s microdermabrasion, a controlled, professional-grade exfoliation that reminds your skin that it can still behave like it did once upon a time when you were in your twenties.
The science of time reversal
Some skin concerns demand more than just creams and good intentions. Medical-grade treatments—such as lasers, injectables, and other advanced dermatological procedures—offer powerful, science-backed solutions for common skincare woes, including under-eye circles, fine lines, and uneven pigmentation.
Take fractional laser treatments, for instance. These aren’t just flashy sci-fi gimmicks—they work by targeting hyperpigmentation, smoothing out fine lines, and stimulating collagen production to restore a firmer, more even complexion. Then there’s microneedling, a minimally invasive technique that encourages skin repair by creating tiny, controlled micro-injuries, leading to fresher, tighter, and more youthful-looking skin.
At the same time, specialized medical treatments can also make a visible difference for those struggling with persistent dark under-eye circles. In truth, some of the most effective solutions for under-eye circles include dermal fillers, which restore lost volume and minimize hollowness that can cast shadows, instantly making the under-eye area appear brighter and more rested. Fractional laser treatments target discoloration and improve skin texture, while hyperpigmentation treatments address the excess melanin that can contribute to stubborn under-the-eye darkness.
In addition, injectables like Botox and fillers are often misunderstood, but in skilled hands, they do more than just smooth out wrinkles. They can naturally refresh your face—softening fine lines, restoring lost volume, and helping you look well-rested rather than perpetually sleep-deprived. These treatments don’t freeze your face in time, but they can certainly rewind it a few years, helping you achieve a healthier, more radiant complexion.
Keeping the glow going
The main thing about skin is that it won’t just stay good. Like any well-oiled machine, it requires upkeep. That means maintaining a solid at-home routine (cleanse, exfoliate, moisturize, repeat) and scheduling professional treatments regularly. A great facial can work wonders, but if your daily routine consists of scrubbing your face with bar soap and hoping for the best, you’re setting yourself up for disappointment.
Consistency is what separates good skin from great skin. The most effective treatments won’t do much if a solid routine at home does not back them up. It’s like going to the gym once and expecting abs – nice in theory, but it doesn’t work that way.
Conclusion
The best time to start a skincare routine was ten years ago. The second-best time is right now. Building the ultimate skincare routine with spa and medical treatments is all about maintenance, about the respect for the skin that carries you through the world every day. The combination of high-quality home care and targeted professional treatments is a path to ensuring that, years from now, you won’t be part of the abovementioned 67% looking back with regret.
Skincare is not magic. It’s not even particularly complicated. It’s making small, consistent choices – choosing sunscreen over sunburn, choosing hydration over dehydration, choosing a routine over the chaos of trial and error. And that, more than anything, keeps skin looking like it still remembers its glory days.
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Philadelphia, Pennsylvania (March 10, 2025) – The National Association of Spa Franchises (NASF) is pleased to announce key updates that reflect the association’s ongoing commitment to supporting the massage therapy profession and its diverse community of employers.
NASF has opened up membership options for all massage employers. “As a founder of a non-franchised spa brand, I am thrilled to be included in the NASF and to have access to the EVS. These updates reflect NASF’s ongoing commitment to working together as a community to support the massage therapy profession,” added Alissa Bayer, founder of milk + honey spa, and a representative member. “Whether you are a small spa or a large franchise network, we want to ensure that NASF membership and all its benefits are accessible to every employer in our industry. This is a huge win for everyone—spa customers, massage therapists, and spa owners and operators alike.”
By broadening its membership options, NASF is also increasing access to its Employee Verification System (EVS), a tool that has greatly enhanced employers’ ability to verify the backgrounds of potential hires. Designed to protect the massage profession, the EVS has played a key role in improving safety within the industry. Now, it enables employers—from small spas and schools to large franchises—to easily confirm the employment history of their staff. While not a replacement for a National Background Check, EVS serves as a valuable addition to the hiring process, helping employers ensure the integrity of their workforce. “The Employee Verification System has proven to be a valuable resource for participating brands, helping them make more informed hiring decisions,” said Cindy Meiskin, President of NASF. “As we expand access to this tool, our goal is to ensure that all employers—from local spas to schools—can benefit from its advantages.”
For more information about the Employee Verification System or to learn how to become a member, please visit National Association of Spa Franchises – Elevating safety standards in the Massage & Spa Industry or contact info@nationalassociationofspafranchises.com.
About the National Association of Spa Franchises (NASF):
The National Association of Spa Franchises (NASF) is dedicated to supporting the growth and success of the spa and massage therapy industry. Through advocacy, resources, and education, NASF helps spa owners and massage therapists build their businesses while maintaining the highest standards of safety and professionalism.
Contact:Nathan Nordstrom Director of Member Recruiting 503-706-2480 nnordstrom@handandstone.com www.nationalassociationofspafranchises.com
National Association of Spa Franchises (NASF) Expands Membership
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The sense of smell is one of the most powerful and evocative senses we possess. It can transport us back to a memory, influence our emotions, and even affect how we perceive ourselves and others. Fragrances play a significant role in this sensory experience, with the ability to enhance our mood and boost our confidence. But what is it about fragrances that have such a profound impact on us? Let’s delve into the science behind smelling good and how it can influence our daily lives.
The Connection Between Smell and Emotion
The link between scent and emotion is deeply rooted in our brain’s anatomy. The olfactory bulb, which processes smells, is directly connected to the limbic system, the part of the brain that governs emotions and memory. This close connection explains why certain scents can trigger powerful emotional responses, from feelings of happiness and calm to nostalgia and excitement. For example, the scent of lavender is often associated with relaxation and calm, while citrus fragrances are known to energize and uplift. When you wear a fragrance that aligns with your desired emotional state, it can help you feel more in control of your mood, whether you need to calm your nerves before a big meeting or want to feel invigorated for a night out.
How Fragrances Boost Confidence
Wearing a fragrance isn’t just about smelling good; it’s also about how it makes you feel. Studies have shown that when people wear a scent they love, they tend to feel more confident and self-assured. This boost in confidence comes from the positive associations we have with certain smells and the psychological effect of knowing we smell good. When you wear a fragrance that resonates with you, it can enhance your self-image and make you feel more attractive and poised. This effect is particularly noticeable in social situations, where the right fragrance can give you an extra edge, making you feel more comfortable and charismatic around others.
The Impact of Fragrances on Interpersonal Interactions
Fragrances don’t just affect your mood and confidence—they also influence how others perceive you. Research suggests that people form impressions based on scent, often associating certain smells with specific traits or characteristics. A fresh, clean scent might convey reliability and professionalism, while a warm, spicy fragrance might suggest warmth and approachability.
The Role of Scent Memory in Building Confidence
Scent memory plays a crucial role in how fragrances affect our mood and confidence. Because our brains associate certain smells with specific memories or experiences, wearing a fragrance that reminds you of a positive event can boost your confidence and overall well-being. For example, if you wore a particular perfume during a successful job interview or a memorable vacation, wearing that scent again can evoke those positive feelings, helping you to channel that confidence in new situations.
Exploring the Benefits of Fragrance Layering
One way to enhance the mood-boosting and confidence-building effects of fragrances is through layering. By combining multiple scented products, such as a body wash, lotion, and perfume, you can create a more complex and long-lasting fragrance experience. This technique not only intensifies the scent but also allows you to customize it to suit your mood and the occasion. Layering different fragrances can give you a sense of control over your scent profile, making you feel more put-together and confident throughout the day.
The Science of Fragrance Selection
Choosing the right fragrance for you involves more than just picking a scent you like. It’s about understanding how different notes affect your mood and how they interact with your body chemistry. Perfumes are composed of top, middle, and base notes, each playing a role in the fragrance’s overall effect. Top notes are the first to be detected but fade quickly, middle notes from the heart of the fragrance, and base notes are the longest-lasting. Understanding this structure can help you select fragrances that not only smell good but also make you feel good. For instance, if you’re looking for a confidence boost, you might opt for a fragrance with bold base notes like musk or amber. If you need a mood lift, a perfume with bright citrus top notes might be the perfect choice.
The Convenience of a Fragrance Monthly Subscription
With so many fragrances to choose from, finding the perfect scent can be overwhelming. This is where a fragrance monthly subscription can be a game-changer. These services allow you to try different scents without committing to a full-sized bottle, making it easier to discover what works best for you. Whether you’re looking to explore new fragrances that boost your mood or find a signature scent that enhances your confidence, a subscription service offers the flexibility to experiment and refine your choices.
The Role of Pheromones in Attraction
Pheromones are natural chemicals produced by the body that can influence attraction and social behavior. While not all fragrances contain pheromones, some are designed to enhance your natural pheromones or mimic their effects. These scents can subtly boost your confidence in social situations by making you feel more attractive and noticed by others. The interplay between your body’s natural chemistry and the added pheromones in a fragrance can create a unique scent profile that enhances your appeal and leaves a lasting impression.
The Psychological Power of a Signature Scent
Having a signature scent can be a powerful psychological tool that reinforces your identity and boosts your confidence. When you constantly wear a fragrance that you love and that others associate with you, it becomes part of your personal brand. This familiarity can bring comfort and a sense of continuity, helping you feel more grounded and confident in various situations. Over time, your signature scent becomes a scent memory for others, making you memorable and leaving a lasting impact wherever you go.
Fragrance and Mindfulness
Incorporating fragrances into your daily routine can also be a form of mindfulness and self-care. By being intentional with the scents you choose and taking the time to enjoy the application process, you create a ritual that centers you and enhances your well-being. Whether it’s the calming scent of lavender before bedtime or the invigorating aroma of citrus to start your day, these moments of mindfulness can help you connect with your emotions, reduce stress, and cultivate a sense of inner peace and confidence.
The science behind smelling good goes beyond just enjoying a pleasant scent. Fragrances have the power to influence our emotions, boost our confidence, and shape how others perceive us. By understanding the connection between scent and mood, and by choosing fragrances that align with your emotional needs and personal style, you can harness the power of fragrance to elevate your everyday life.
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Ultraluxe Caviar Collagen Eye Cream with 9% Biomimetic Peptides and The Black Label –Fountain of Youth Facial are designed to sculpt, lift, and illuminate
(New York, NY) – March 18, 2025 – Savor Beauty, the clean beauty brand known for blending Korean rituals with New York luxury, announced the launch of its highly anticipated Black Label Caviar Collagen Eye Cream and new ultraluxe facial protocol– The Black Label Fountain of Youth. The Caviar Collagen Cream with advanced 9% biomimetic peptide treatment and sustainably sourced caviar extract is designed to lift, firm, and hydrate the delicate eye area. The Black Label Fountain of Youth Facial features a contouring eye treatment using the Caviar Collagen Eye Cream, integrating products from The Black Label Collection and combining next generation technology and Korean-Inspired techniques.
The official launch date for the Caviar Collagen Eye Cream is April 22, 2025 (Earth Day), with pre-orders available March 27, 2025.
“The Black Label Collection was inspired by my mother’s wisdom to ‘treat your skin like the most expensive silk on earth.’ Savor’s Black Label skincare represents our highest level of artistry,” said Angela Jia Kim, founder and CEO of Savor Beauty. “I collaborated with an aromatherapy alchemist and a holistic chemist to curate rare botanicals like Immortelle, Egyptian Violet Leaf, and Rose Otto, pairing them with high-performance ingredients such as growth factors and biomimetic peptides.”
Caviar Collagen Eye Cream
Formulated with ethically sourced caviar extract, Caviar Collagen Eye Cream delivers omega-3s, omega-6s, and antioxidants to deeply hydrate, strengthen the skin barrier, and reduce fine lines.
Key ingredients include:
Argireline (Acetyl Hexapeptide-8): A natural Botox alternative that softens expression lines and prevents wrinkle formation.
Biomimetic Matrixyl (Palmitoyl Pentapeptide-4): A collagen-boosting peptide that stimulates fibroblast cells to improve elasticity and firmness.
Dipeptide-2 and Caffeine: Reduces puffiness, promotes lymphatic drainage, and brightens dark circles.
“We call it the ‘luxurious eye lift in a jar,’” says Kim “It’s a natural Botox alternative that works with your skin, not against it. We formulated it to fit seamlessly into facials, retail offerings, and at-home rituals for holistic transformation.”
The Black Label – Fountain of Youth Facial
Savor’s new signature luxury facial features products from the Black Label Collection, featuring a contouring eye treatment using the Caviar Collagen Eye Cream. This treatment is designed for the most discerning clientele to restore radiance and deeply hydrate while encouraging spa loyalty, retail success, and rebookings. Microcurrent technology defines contours, while the choreographed K-Beauty lift massage and gua sha eye refinement deliver a visibly sculpted, radiant finish.
About Savor Beauty
Savor Beauty is an award-winning, natural skincare line inspired by Korean self-care rituals. Using certified organic, plant-based ingredients, these high-efficacy clean formulas are handcrafted locally in small batches in Hudson Valley, NY and designed to holistically boost the skin’s radiance. Sustainability is built into Savor Beauty; products contain no toxins, sulfates, or parabens, recyclable packaging is minimalist and there are no excess boxes or plastic.
Savor operates two facial spas in New York City, recognized as best in class by national media outlets like Allure, ELLE, Oprah, People, The New York Times, and Well+Good.
For more information, visit savorbeauty.com or follow @savorbeauty on Instagram for the latest from the brand.
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Sales Contact:
Lisamarie DeLucia
National Business Development Manager
partners@savorbeauty.com
917.885.2162
Media Contact:
Nancy Griffin, Principal
Contento Marketing
nancy@contentomarketing.com
415.987.0012
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March 24, 2025 – GSN Planet and Green Beauty Community are proud to announce a groundbreaking partnership to launch the Green Pledge: Sustainable Beauty & Wellness Starts With Us campaign. This initiative calls on professionals across the wellness, spa, and beauty industries to commit to sustainable practices, leading up to Earth Day 2025.
The Green Pledge is a movement designed to empower industry leaders, practitioners, and businesses—including wellness centers, spas, salons, resorts, beauty professionals, and holistic health providers—to take actionable steps toward sustainability. Through virtual events, industry-wide engagement, and pledge signage, this campaign will inspire businesses and individuals to make lasting commitments to the planet.
Daniel Johnson, Founder and CEO of Green Beauty Community, shared, “The Green Pledge will serve as a catalyst for industry-wide transformation, ensuring that professionals have the tools and support to make meaningful changes. Together, we can make Earth Month 2025 a defining moment for sustainability in wellness and beauty.”
Maggy Dunphy, President of GSN Planet, added, “By uniting professionals across the wellness and beauty industries, we can create real, measurable change. Sustainability isn’t just a responsibility—it’s an opportunity to lead by example and shape a better future for our industry and the planet.”
GSN Planet and Green Beauty Community are committed to leading the charge for a more sustainable future. More details on how to participate in the Green Pledge will be announced in the coming weeks.
For more information, visit GSN Planet and Green Beauty Community.
About GSN Planet
GSN Planet is a 501(c)(6) nonprofit trade association serving the spa industry in support of a sustainable future. Its mission is to promote the vital connections between personal well-being, economic sustainability, and the health of our planet. Through networking, education, and best practices developed with its community of innovative green spas, GSN is a resource for vital people building a vital planet.
About Green Beauty Community
The Green Beauty Community Foundation is a vibrant and inclusive 501(c)(3) nonprofit organization dedicated to connecting individuals and brands with a shared passion for sustainable beauty. Committed to inspiring, educating, and empowering its members, the foundation promotes informed choices that celebrate beauty while respecting the planet.
Media Contacts
Daniel Johnson Dara Mayhew
Founder & CEO, Green Beauty Community Executive Director, GSN Planet
daniel@greenbeautycommunity.com dara@greenspanetwork.org—Dara Mayhew
Executive Directordara@greenspanetwork.orgwww.gsnplanet.org [...]
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Allan chats with guest Angela Jia Kim from Savor Beauty!
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Allan chats with with guest Andy Dunn from JK Products and Services!
See more at wellnessjk.com
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Innovative Skincare Pioneer Expands to 40 Premier Woodhouse Spa Locations, Elevating Signature Services and Wellness at Home
LOS ANGELES, CALIF. (March 20, 2025) KNESKO Skin, a leader in advanced skincare solutions, proudly announced expansion of their partnership with Woodhouse Spa. KNESKO’s presence has grown from three pilot locations, to 40 spas in the Woodhouse Spa portfolio. Woodhouse Spa locations across the country continue to partner with KNESKO Masks as a premium enhancement that can be added to any treatment.
The success of the partnership with the franchise is largely credited to Kim Powell, an innovative multi-unit owner, and Ariel Clay, Chief Operating Officer of Woodhouse Spas, who immediately saw KNESKO as a “no-brainer” to increase both revenues and guest satisfaction:
“Woodhouse has embraced KNESKO because of its exceptional versatility and seamless integration across our service offerings,” says Clay. “The mask enhancements elevate nearly every treatment – whether facials, massages, body treatments or even nail services. It’s particularly valuable as a massage enhancement, where add-on opportunities are typically more limited. Additionally, KNESKO’s beautifully packaged retail products allow every guest at Woodhouse to take the experience home, enhancing their self-care routine while driving strong revenue opportunities for our franchise owners.”
In addition to facial and massage enhancements, Woodhouse Spas enlist KNESKO to create bespoke luxury experiences that provide visible results. Lindsay Owen, Woodhouse ambassador and esthetician in Cedar Park, Texas, shared that her favorite enhancement is the Woodhouse Signature Hydrating Neck Treatment which includes KNESKO’s Mask and Gua Sha to reduce signs of aging while toning the neck.
“Woodhouse Spas provide a truly immersive experience and continually introduce innovative services that blend advanced skincare technology with luxurious relaxation. It is an honor to work with the leading, luxury spa franchise dedicated to health, wellness, and personal care, said Lejla Cas, founder of KNESKO Skin. “We are proud to be in nearly half of the franchises, with new locations joining us every week.”
About KNESKO Skin:
KNESKO Skin is an award-winning luxury skincare brand known for its unique approach to wellness and beauty. The brand’s iconic masks, serums and body products combine ancient healing traditions with cutting-edge science to deliver results-driven skincare solutions. Efficacy along with strong brand recognition and a commitment to eco-beauty make it a favorite with luxury spa partners globally including Fairmont, Four Seasons, MGM Resorts, St. Regis and The Ritz-Carlton. KNESKO supports 1% for the Planet and One Tree Planted—planting more than 84,000 trees to date.
For the second consecutive year, KNESKO has been honored with the ISPA Innovate Award from the International SPA Association – winning Best New Facial Skincare Product in 2023 for and Best New Body Care Product for in 2024.
Visit www.knesko.com. Get social with us @KNESKOSKIN @MRSKNESKO #HOWIKNESKO #KNESKOSPADESTINATIONS
About Woodhouse Spas:
Founded in Victoria, Texas in 2001, Woodhouse provides each guest with a tranquil, transformational environment that delivers modern luxury for memorable everyday moments. From beginning to end, dedicated spa teams ensure that each visit enhances the guest’s well-being. With more than 85 spas across the country, guests of Woodhouse are guaranteed the same high-quality signature services and luxurious experiences regardless of location. For more information, please visit www.woodhousespas.com.
Access Woodhouse Spa images here.
Sales Contact:
Aldo Celeste
VP Spa Development & Sales
KNESKO Skin
800-454-3091×104
Aldo@kneskoskin.com
Media Contact:
Nancy Griffin
Principal
Contento Marketing
415.987.0012
Nancy@contentomarketing.com
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Founder Jordan Person Celebrates Over a Decade of Advocacy & Innovation in Cannabis Wellness
LONGMONT, CO – Primal Therapeutics Spa, a groundbreaking cannabis-infused wellness destination, is set to open in Longmont, Colorado, by summer 2025. This marks a historic moment as one of the first approved cannabis hospitality businesses in the city. The spa is an expansion of Primal Therapeutics, a mobile cannabis spa service that has provided plant-based healing for 11 years.
“This is the culmination of more than a decade of work establishing cannabis as a recognized modality in the spa industry,” said Jordan Person, founder of Primal Therapeutics Spa. “Longmont’s approval of cannabis hospitality businesses is a milestone not just for us, but for the entire wellness industry.”
Person spent the past year actively advocating for the city’s cannabis hospitality ordinance, helping pave the way for businesses like hers. The spa will exclusively feature organic, THC-infused Primal Healing products and offer a curated menu of treatments. Guests can indulge in services such as the Green Goddess Facial, the THC Deep Relief Sports Massage, and the Full Spectrum Revival Head-to-Toe Package, all designed to promote relaxation, pain relief, and skin health through cannabis-infused products. Sustainability and community engagement are at the heart of the business, ensuring an experience that is both luxurious and eco-conscious.
Primal Therapeutics Spa aims to provide a safe, serene, and elevated wellness experience, making cannabis-infused treatments more accessible and widely accepted in holistic healing.
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For updates, interview requests, or investment inquiries, please contact:
Jordan Person
primaltherapeuticsspa@gmail.com
(719) 429-7651
primaltherapeuticsspa.com | primaltherapeutics.com
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Introduction
In the spa industry, providing a seamless and relaxing experience is key to customer satisfaction. One part of this experience that is often missed is the payment process. Using a credit card terminal can make things run more smoothly, allowing spa businesses to process payments quickly and securely. As technology evolves, wireless credit card terminals have become increasingly popular due to their convenience and flexibility. These devices not only streamline the payment process but also offer many benefits that can improve experiences for both customers and staff.
What is a Credit Card Terminal?
A credit card terminal is a device that allows businesses to accept credit and debit card payments. It typically reads the card’s information, processes the transaction, and talks to the bank to approve the payment. Over the years, payment terminals have changed a lot. Initially, they were bulky and required a wired connection to function. However, improvements in technology have led to the creation of smaller and wireless options. For a detailed history of payment methods, check out an insightful overview by Britannica.
Benefits of Wireless Credit Card Terminals
In the fast-paced world of spa services, making things run smoothly and keeping customers happy are important. Wireless credit card terminals offer many benefits that meet these needs. Here’s why they are a smart choice for spas:
Convenience and Mobility: Wireless terminals allow staff to process payments anywhere in the spa, providing flexibility and ease for both employees and customers. These readers can be brought directly to the customer, whether they are in a treatment room or the lounge area, ensuring a smooth and uninterrupted service.
Faster Transactions: By reducing transaction times, these terminals help in speeding up the checkout process, leading to happier clients. With the ability to process payments quickly, customers spend less time waiting, which enhances their overall experience.
Enhanced Customer Satisfaction: Quick and seamless transactions contribute to a positive customer experience, encouraging repeat visits.
Boosting Customer Loyalty: A good payment experience can make customers want to come back again, as satisfied customers are more likely to return.
Incorporating wireless credit card terminals in your spa not only streamlines operations but also elevates the customer experience, making it a win-win for both the business and its clients.
Security in Credit Card Processing Terminals
In today’s digital world, making sure credit card terminals are safe is very important. As spas handle numerous transactions daily, keeping customer data safe is a top priority. Modern payment terminals are made with strong safety features to keep important information safe. According to Stripe’s guide on payment security, these terminals use encryption and tokenization to secure transactions. This means that the data is scrambled and only accessible to authorized parties, reducing the risk of fraud.
Encryption: Converts data into a secure code to prevent unauthorized access.
Tokenization: Replaces sensitive card details with unique identifiers, minimizing exposure.
PCI Compliance: Ensures that terminals meet industry standards for handling cardholder information safely.
By choosing a secure credit card terminal, spa owners can protect their business and build trust with their clients.
Choosing the Right Payment Terminal for Your Spa
Picking the right credit card machine for your spa is important for smooth operations. Here are some tips to help you make the right choice:
Size and Portability: Consider a compact, portable credit card reader that can easily move around the spa.
Ease of Use: Choose an easy-to-use setup that staff can quickly learn and operate.
Integration: Ensure the terminal can integrate with your existing systems for smooth operations.
Payment Methods: Opt for a terminal that works with different payment types, including contactless and mobile payments. For affordable options, check out the selection at DCCSupply.
By keeping these factors in mind, spa owners can find a payment terminal that enhances both efficiency and customer satisfaction. Investing in a suitable credit card machine not only streamlines transactions but also supports the overall growth of the spa business.
Future Trends in Payment Technology
Payment technology is always changing, and staying ahead of these changes can be vital for spa businesses. As we look towards the future, new trends are coming up that could change how payments are done.
Contactless Payments: The use of contactless credit card machines is on the rise, allowing for faster and more hygienic transactions. This technology is becoming a standard expectation among customers.
Mobile Wallet Integration: With the growing popularity of mobile wallets like Apple Pay and Google Wallet, integrating these options into your payment terminal can enhance customer convenience.
Biometric Authentication: Future payment systems may increasingly rely on biometric data, such as fingerprints or facial recognition, to ensure secure transactions.
AI and Machine Learning: Artificial intelligence is being used to improve fraud detection and personalize customer experiences, making transactions safer and more efficient.
To stay competitive, spa owners should consider these trends and how they might integrate them into their operations. For more insights on future payment trends, you can explore PwC’s comprehensive guide.
Why This Matters to Your Spa Business
Staying updated with payment technology trends is not just about being up-to-date; it’s about improving your spa’s operations and making customers happy. Here’s why it matters:
Improved Efficiency: New payment systems can make operations smoother, reducing wait times and freeing up staff to focus on providing exceptional service.
Enhanced Customer Experience: Offering the latest payment options can lead to faster checkouts and a more pleasant experience, encouraging repeat visits.
Increased Security: Advanced credit card processing terminals offer robust security features, protecting both your business and your customers from fraud.
Competitive Edge: Being ahead in technology can make your spa stand out from others, attracting tech-savvy clients.
As a next step, spa owners should consider researching and investing in modern payment solutions that align with these trends. For additional insights on accepting contactless payments in your spa, check out Spa Industry Association. [...]
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Allan chats with Angela Martin, owner of Liv & B about her handcrafted jewelry brand and products!
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Smart skincare featuring time-release encapsulation for “Your Everchanging Skin” earns numerous international awards and the trust of over 1,700 spa professionals worldwide.
(Heiloo, Netherlands)— February 25, 2025. LOOkX, a globally recognized clinical skincare brand utilizing innovative techniques, is excited to announce its launch in the U.S. market. The brand’s “smart skincare” approach to optimizing skin health includes time-released encapsulation and multi-tasking products, earning LOOkX numerous international awards and the trust of more than 1,700 skin experts worldwide.
Known for its unique combination of retinol and plant stem cells, LOOkX offers 34 streamlined SKUs that address multiple skincare needs with a single product. All products are vegan and ECOCERT certified, meeting stringent requirements that exceed the strict safety, health, and environmental protection standards of the European Union, which bans over 100 ingredients permitted in the U.S.
“We are thrilled to bring LOOkX to the U.S. market,” said founder and CEO Cindy van der Peet, who established the brand in 1999. “LOOkX’s smart skincare features advanced formulations that focus on ‘skin moods’ instead of fixed skin types. Skin changes frequently due to exposure, such as cold weather, stress, or hormonal changes like menopause. Our products instinctively support you daily — think of it as AI for skin health, providing the appropriate amount based on individual skin requirements.”
The brand’s innovative method utilizing a proprietary encapsulation process for time-released effectiveness, supporting your skin throughout the day. Plant stem cells are combined with active ingredients like retinol, vitamin C, niacinamide, and hyaluronic acid to address every skin type. Each product serves multiple functions and is designed to address at least three skincare concerns simultaneously.
The customer-centric team of experts in the US has a strong initiative to educate teams on the brand and provide a superior guest experience, including:
Luxurious European protocols and cabin-sized products
ECOCERT certified, vegan and cruelty-free
Refillable and biodegradable packaging with mask, cleansers and toners
Distinctive experience while maintaining consistent treatment costs
Extensive product knowledge, customizations and massage techniques
Marketing tools, including social media assets and quarterly promotions
Dedicated Account Managers
About LOOkX
LOOkX Skincare is a science-based brand from the Netherlands, formulated in our lab on the Swiss Riviera. Committed to clean beauty and environmental responsibility, we offer transparent, clean beauty solutions focused on skin health for all skin types by utilizing time-released encapsulated ingredients that penetrate the deeper layers of the skin for visible results. All LOOkX products are EU-certified, ensuring that our formulations meet the strict safety, health, and environmental protection standards of the European Union.
https://lookxskincare.com
Sales Contact:
Tiffany Maskiell
Director of National Accounts
LOOkX U.S.
tiffany@lookxskincare.com
(855) LOOkXUS
Media Contact:
Nancy Griffin
Principal
Contento Marketing
nancy@contentomarketing.com
(415) 987.0012
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Meet the visionary spa leaders of the Spa Industry Association Buyer Council
Council members work with us to gather business intelligence that widely addresses timely issues spas face. Whether it is discovering new ways to optimize our businesses, explore unique solutions, or find the right providers, the conversations we have together help shape the bigger conversation and support the growth and value of our sister brands, American Spa, the International Esthetics, Cosmetics & Spa Conferences (IECSC) and Spatec North America, all part of the Questex Wellness Group.
Thanks To Our Sponsors
