Acupuncture is a centuries-old practice that has been gaining popularity in recent years as a form of alternative medicine. Though often associated with pain relief, acupuncture can actually be used to treat a variety of different health conditions.
If you’re curious about how acupuncture could help you, read on for more information about the many benefits this ancient practice can offer.
What is Acupuncture?
Acupuncture is an ancient Chinese healing practice that has been used for centuries to treat a variety of ailments. The therapy involves the insertion of thin needles into specific points on the body, known as acupuncture points or acupoints. These points are located along energy pathways, called meridians, which run throughout the body.
According to traditional Chinese medicine, the flow of energy, or qi, along these meridians is essential for good health. When the flow of qi is blocked or out of balance, it can lead to illness. Acupuncture is believed to restore the balance of qi and promote healing by stimulating acupuncture points.
Acupuncture is often used to relieve pain, but it can also be used to treat other conditions such as nausea, headaches, fatigue, and anxiety. The therapy is generally safe when performed by a trained practitioner. However, there is a risk of bleeding, bruising, and soreness at the site of needle insertion. There is also a very small risk of puncturing the skin and causing serious injury.
Overall, acupuncture is considered a safe and effective treatment for a variety of conditions.
4 Ways Acupuncture Can Benefit Your Health
Curious about what acupuncture might be able to do for you? Here are just four of the many ways acupuncture can benefit your health.
1. Relieves Chronic Pain
For centuries, acupuncture has been used as a holistic approach to pain relief.
A growing body of evidence suggests that acupuncture can be an effective treatment for chronic pain.
In one study, patients who received acupuncture treatments reported significantly reduced levels of pain compared to those who did not receive acupuncture. Acupuncture is generally considered to be safe, with few side effects.
2. May Help With Allergies
If you’re one of the millions of Americans who suffer from allergies, you know how miserable they can make you feel. The constant sneezing, sniffling, and itching can be enough to drive anyone crazy. Fortunately, there are a number of treatments available to help alleviate allergy symptoms.
One such treatment is acupuncture. Although it may seem like an unconventional choice, acupuncture has been used for centuries to treat a variety of ailments. And recent research suggests that it may be effective for treating allergies as well.
One study found that acupuncture was able to significantly reduce allergy symptoms in a group of patients. And while more research is needed to confirm these findings, acupuncture may be worth exploring if you’re looking for relief from your allergy symptoms.
3. Improves Your Sleep
If you’re one of the millions of people who struggle with insomnia, you may be looking for anything that can help you get a good night’s rest. While there are many medications and sleep aids available, they often come with undesirable side effects like grogginess and dependency.
Acupuncture is a safe and effective alternative that has been shown to improve sleep quality without the risk of addiction or other negative side effects.
Studies have shown that acupuncture can help to reduce the time it takes to fall asleep, increase the amount of time spent in deep sleep, and reduce nocturnal awakenings. In addition, acupuncture can help to improve overall sleep quality and reduce daytime fatigue.
4. Prevents and Reduces Headache/Migraine Severity
Acupuncture is an effective treatment for headaches and migraines. A 2017 study found that acupuncture was effective in the prevention of migraines. The study found that people who received acupuncture had fewer migraines, and the migraines they did have were less severe.
Acupuncture works by stimulating the nervous system and releasing endorphins, which are natural painkillers. It can also help to regulate hormones and reduce inflammation. If you suffer from headaches or migraines, acupuncture is a safe and effective treatment that can help to reduce your symptoms.
Final Thoughts
As you can see, there are many potential benefits to incorporating acupuncture into your healthcare routine.
However, it’s important to note that everyone responds differently to treatment; while some people experience dramatic results after just a few sessions, others may need more treatments before they start seeing improvements.
If you’re interested in trying acupuncture but not sure if it’s right for you, talk to your healthcare provider first—they may be able to give you some guidance on whether or not it’s worth pursuing treatment.
Pilates Plus LA is dedicated to the scientific principles of The Lagree Fitness Method. Thousands of our members have experienced improvements that have strengthened not only their bodies but also their minds. Our primary goal is to instruct people in the Lagree Fitness Method as Sebastien Lagree intended.
Our Megaformer classes are always challenging, productive, and risk-free because of our excellent instructors. There are five components necessary for complete physical fitness. Lagree Fitness is the only exercise program that addresses all factors contributing to physical fitness. It does so not just in one session but also with every exercise.
What Is a Lagree Workout?
A Lagree Workout involves Movements that emphasize slow, deliberate action. As a result, your muscles will remain engaged for much longer. You can benefit your muscles the most from the exercises by taking time through each repetition on the Megaformer. This improves muscular stamina and definition by stimulating slow-twitch muscle fibers.
Pilates’s foundational ideas are expanded upon in the Lagree method. It uses the same principles and moves as in weightlifting and other forms of resistance training. On a Megaformer, you can use your body weight with springs for resistance and help as you work out.
This paves the way for a comprehensive exercise routine that trains the body and helps enhance muscular strength and definition, stamina, agility, and equilibrium. Each Lagree exercise involves a series of intricate motions designed to work for various muscle groups.
What Is Lagree Pilates? /What Is the Lagree Method?
Firstly, Pilates is a method developed by Joseph Pilates in the 1920s Pilates and the Lagree technique have several characteristics with one another, including an emphasis on the core, a low impact intensity level, and a focus on strengthening many of the stabilizing muscles that are often neglected in conventional strength training. They share some commonalities, but they also have significant differences.
Pilates seeks to strengthen and stretch muscles while putting little strain on the body. Several methods exist for this: The Pilates reformer, a piece of equipment with a sliding platform and changeable tension via springs to provide resistance, is often used in classes, but the Cadillac and the barreL are also viable possibilities.
In 1998, Lagree Fitness was founded. Sebastien Lagree developed the Lagree method as a modern, high-intensity, low-impact workout aimed at muscular endurance; it was inspired by the variable tension concepts of Pilates and by his bodybuilding background. To accompany it, he devised his tool, the Megaformer.
The lagree method was developed by adapting bodybuilding and other exercise ideas. The method’s high-intensity, a muscle-shaking character has been reinforced throughout its infinite expansion, which currently includes a whole line of devices geared for home and studio use.
The Evolution of the Lagree Method
Sebastien Lagree has been refining and perfecting The Lagree Method and its associated equipment since 1998. Sebastien Lagree introduced the Performer, the first Lagree Fitness machine, in 2006. Since then, he has created several iterations of Megaformer, Supra, and other Lagree Fitness machines.
Lagree fitness is constantly innovating and developing new techniques, tools, and equipment, which is reflected in every kit they produce. Sebastien’s weekly classes are still going strong. His unwavering support over the years reflects Lagree fitness’s dedication to R&D.
What Makes Lagree Pilates So Effective?
Lagree fitness effectively incorporates strength, endurance, cardio, balance, core, and flexibility training in every move. Thriving is the operative word here. Lagree Fitness is a low-impact, high-intensity muscle-building workout that is gentle on your spine, joints, and other connective tissues.
Training at an Effective Intensity is crucial for maximizing any training program’s benefits. There is an optimum level of exercise intensity at which adaptive changes are induced in the body. The elements determining whether an individual has reached their intensity threshold include their body type and fitness level.
Maximum gains can be made when working out at an optimal intensity and when the muscles are appropriately stimulated. The Lagree Fitness Training Method achieves Effective Muscle Stimulation through the following five components:
Proper Form
“Proper Form” is prioritized over all other aspects of training in this approach. An unproductive regimen for training and working out the intended muscle group result from poor form. The first step is to choose a form that works for your physique, and we can assist you with that.
Resistance
Lagree Fitness exercises utilize spring resistance, which can be adjusted to challenge users to work to their maximum potential without causing undue wear and tear on their ligaments, tendons, and other connective tissues.
Range of Motion
Lagree Fitness exercises emphasize proper form and staying within the range of motion that works the targeted muscle or group of muscles.
Duration
Both fast and slow twitch muscle fibers are stimulated by performing each set for at least 60 seconds. The exercises are designed to keep the muscles working and the heart rate up, with few breaks between sets.
Tempo
Lagree FitnessTM emphasizes low-intensity, high-duration motions. There is zero momentum in any of the actions. Using a limited rep range with a moderate tempo allows you to maintain a consistent strain on the muscles, stimulating the recruitment of more muscle fibers. Deliberate, gradual motions stimulate the slow-twitch muscle fibers that burn fat.
Who Can Benefit From Lagree at Pilates Plus LA?
Both men and women perform the workout on a specialized machine, the Megaformer.
Conclusion
Pilates Plus LA delivers an alternative training program based on the work of Sebastien Lagree and the use of cutting-edge MegaformersTM. Group classes on the latest Megaformer M3 from Lagree Fitness are available here. The M3 is built for smooth, rapid transitions from one workout to the next, all to keep your heart rate up at a practical level so you can burn more calories and fat.
The M3 enables higher-intensity, less-damaging movement for the body as a whole. You will be physically and emotionally challenged, and as a result, you will grow stronger and more confident. Your potential is limitless at Trim Fitness Studio. Check out the new member’s specials and sign up for your first class!
When trying to live a healthy lifestyle, you need to make sure that you’re getting enough protein. One way to do this is through using a good protein powder on a daily basis. These tend to be pretty low calorie but high in protein which makes them the ideal accompaniment to your meals. You can do a lot with protein powders, but making a shake is the most popular option. However, you might not know where to start, and creating a recipe can be quite challenging. So, if you want to know how to make a delicious protein shake, keep reading and discover 5 tasty recipes you need to try!
Chocolate and Peanut Butter
Everybody loves the classic combo of chocolate and peanut butter, so why not make a protein shake that tastes exactly like it. All you need is a chocolate protein powder and some peanut butter and you’re half ways there. Pop the right amount of protein powder into your blender, then add a tablespoon of peanut butter. Then all you need to add is half a banana, a squirt of honey, and a 350ml of a milk of your choice, and blend! Within seconds you’ll have a delicious PB&C (peanut butter and chocolate) protein shake. If you want to add some extra chocolatey goodness, you could add in a teaspoon of cocoa powder too. This simple, yet tasty recipe works perfectly as a post workout snack to give you a little hit of sweetness.
Summer Berries
Just because you’re using protein powders doesn’t mean you have to only have dessert sweet shakes. In fact, you can make a tangy, berry filled protein shake super easily. Grab your favourite strawberry protein powder and a handful of frozen mixed berries, and pop them into your blender. Then top it up with a glassful of orange juice and just a touch of honey to give it some sweetness. Blitz until smooth, and then you’ve got a yummy fruity protein shake that’s perfect on the side of your lunch. The berries give it a natural sweetness and the orange juice helps enhance the tanginess of them too. So, you won’t have a drink that’s too sugary sweet at all, and it will be in fact, tangy and full of protein. This can also work as great drink to have in the summer if you pop a few ice cubes in it and create a fruity slushy that’s super healthy and full of nutrition.
Green Vitality
Everybody knows that the green smoothies are good for you, but you probably don’t want to drink them all that often. However, you can change this if you make this healthy, yet delicious green vitality protein shake. Chop up one apple, half a kiwi, a chunk of cucumber, and then juice half a lemon, and pop them all into your blender. Then add in a handful of kale, the same of spinach, and finally a teaspoon of matcha powder. Next add in your protein powder of choice. You don’t have to use a plain whey one, but if you do go for flavoured, try to stick to more neutral ones and avoid chocolate. Finally, top it all up with some coconut water and blend! You don’t need as much liquid in this one as the fruits will provide you with more than enough. You want just enough coconut water to thin it out, but not too much that it becomes watery. The matcha powder will give you a hit of energy too, which makes it the perfect protein shake to have early in the morning.
Breakfast Booster
When it comes to breakfast, not everyone has the time to make it. So, why not make the most of your protein powders and make a liquid breakfast instead. Add a vanilla protein powder into your blender along with a whole banana and 30 grams of porridge oats. Then add in a dollop of Greek yoghurt, a squeeze of honey, and a pinch of cinnamon. You can add in a teaspoon of chia seeds too if you really want this to keep you full until lunch, but the texture can take some getting used to, so feel free to leave them out. Chia seeds do a good job of filling you up as they expand in your stomach, so they can work really well at keeping your stomach full from breakfast until lunch. Finally, top it up with some oat milk to create the perfect porridge on the go. This filling protein shake will keep you going until mid afternoon and slowly release energy all morning, keeping you satisfied for hours.
Pre-Workout Energizer
Going to the gym means you need something to get your body prepared beforehand, and pre-workout drinks are the best way to go. You can easily incorporate your protein powder into it and make it the ideal pre-workout energiser in minutes. Add some scoops of chocolate protein powder, one whole banana, 30g of oats, a teaspoon of flax seeds, and some almond milk. Then to give it an extra kick of energy, add in one shot of coffee and you’ll soon feel prepared for the gym in no time. Make sure you drink this before you head out to exercise, and you’ll be full of slow releasing carbohydrates and protein, allowing you to perform at your best. You’ll find it much easier to exercise with a belly full of goodness, as the oats will slowly release energy and the caffeine will give you that boost of motivation that you need when heading to them gym.
Getting enough protein in will really make a difference to your health, and it’s super easy to do once you start making your own tasty protein shakes. Why not try out some of these recipes and see if you can create your own protein filled drink, complete with other nutritious additions as well. You’ll soon be enjoying your own tasty protein shakes every day, and you’ll be wondering how you ever managed without them!
AUSTIN, Texas (Nov. 16, 2022) – VIO Med Spa is ready to show Austinites how to “Look Great. Feel Amazing.” in the most innovative ways.
Located in the Mueller Town Center District at 1900 Aldrich St., Ste. 120, VIO Med Spa held a successful grand opening celebration for guests to get acquainted with the latest and best treatment technologies and therapies available in the wellness and aesthetics industry on Thursday, Nov. 3.
“It was an incredible experience to introduce women and men across the area to our elevated approach to boosting confidence at the grand opening,” said VIO Med Spa CEO Ryan Rose. “We look forward to delivering a thoughtful, individually curated experience to each of our guests and help accentuate their best features with our cutting-edge services.”
VIO kicked off its festivities with members of the Austin Chamber of Commerce and invited guests to stay after the ribbon-cutting to celebrate with drinks, snacks and prizes – including a giveaway for one year of Dysport wrinkle relaxer and a variety of skin care baskets.
“We’re thrilled to start offering trusted, stress-free and life-changing results to the Austin community,” said franchisee Rebecca Risha. “Everyone’s needs are unique – physically, mentally and emotionally – and we’re confident that everyone who attended our grand opening party was amazed by what VIO Med Spa offers and the service our staff provides to achieve their self-beautification and health goals.”
Austin’s first VIO Med Spa is operating Monday through Friday from 10 a.m. to 6 p.m., and Saturday from 10 a.m. to 2 p.m. Building on their extensive experience operating franchises in the health and wellness space, franchisees Kirk and Rebecca Risha are expected to open seven more VIO locations across Central Texas in the months ahead.
VIO Med Spa is among the industry leaders in wellness and aesthetics, offering the latest cutting-edge technologies and therapies available. Its highly trained, certified staff understands that every guest’s needs are different, so the all-inclusive med spa individualizes health and beauty plans for all its guests.
About VIO Med Spa
Founded in 2017 in Strongsville, Ohio, VIO Med Spa is a national, all-inclusive med spa providing the latest cutting-edge technologies and therapies offered in the wellness and aesthetics industry. VIO Med Spa is purpose driven, helping women and men of all ages to look beautiful and feel confident. VIO Med Spa’s highly educated expert team of medical professionals and practitioners focus on meeting the needs of each guest by recommending products and services that are sure to get the desired results. Through customized treatments and education, VIO has a significant positive impact on each guest’s body, skin, and mind, leading to life-changing results. VIO currently has 15 open locations across six states, with 40 additional locations scheduled to open by the end of 2023. For more information, visit viomedspa.com and follow the brand on Facebook and Instagram.
Schenectady, N.Y. (November 16, 2022). Beekman 1802, the leading goat milk skincare brand, has announced the rollout of their Clinically Kind® skincare in luxury spas and resorts nationwide. Developed in-house with a team of cosmetic chemists, the “cleanical” line features goat milk, a single ingredient with macronutrient power, which feeds a healthier microbiome making it ideal for sensitive skin. Starting with a single act of Kindness, a herd of 100 goats and a community of neighbors, Beekman 1802 unlocked the science behind goat milk—a centuries-old natural remedy for sensitive skin—and grew from one bar of soap into the world’s biggest goat-milk skincare company.
After tremendous success at retail boutiques and their flagship Beekman 1802 Kindness Shop in Sharon Springs New York, the company is ready to support spas with products, protocols, and training. Beekman 1802’s in-house sales team will partner with Brand Uncover, an intentionally curated community of indie and prestige brands.
“We are thrilled that Beekman 1802 has joined Brand Uncover. The goat milk skincare line checks all the boxes for luxury spas and resorts—beautiful packaging, proven efficacy, and a commitment to sustainability and social impact,” said co-founder Gina Jacoby-Clements, a highly sought-after spa industry veteran with more than 30 years of experience. “Beekman 1802 contains no harmful ingredients and is Certified Microbiome-Friendly. We recently launched ‘microbiome-friendly’ as a category on our virtual platform because of buyer demand.”
After rigorous testing, Beekman 1802 ha received Certified Microbiome-Friendlyseals from independent certification institute MyMicrobiome for multiple products and for goat milk, making them the first brand to ever receive the seal for an ingredient. The Clinically Kind® line relies on the 34 key nutrients found in nourishing goat milk to ensure skin’s long-term health and a balanced microbiome. Clinically Kind® products are fragrance-free and formulated with only Kind ingredients. They are free of toxins and harsh ingredients known to irritate sensitive skin, formulations that meet the clean beauty standards of every major retailer and have received numerous third-party certifications.
“We are thrilled to be partnering with spas to introduce our efficacious skincare products to new customers and educate around the benefits and science of goat milk. With the same pH as human skin, and loaded with omega fatty acids, calcium, and lactic, lanolic and linolenic acids, there really is no other ingredient like it in the world,” says Carolyn Geremia, Senior Director of National Sales for Beekman1802.
About Beekman 1802
Beekman 1802 was born in 2008 when founders Josh Kilmer-Purcell and Dr. Brent Ridge moved to the historic Beekman farm in rural Sharon Springs, NY. There they found a tightknit community and 100 goats looking for a home. With one act of Kindness and the discovery of nutrient-dense goat milk, they quickly became a skincare company synonymous with efficacious goat milk products that moisturize, exfoliate, and nourish the skin’s microbiome. With their Clinically Kind® approach to skincare that is clinically tested, scientifically proven, and made for sensitive skin, they have long proven that There’s Beauty in Kindness™.
Sales Contact:
Carolyn Geremia
SENIOR DIRECTOR – NATIONAL SALES BEEKMAN 1802 CELL 508-259-8870
An expert blend of eight botanical extracts makes Relief Bio-Powder a powerful dermatologist-tested sensitive skin aid. With fast-acting abilities, it quickly rescues skin under attack from redness, irritation and itchiness. Relief Bio-Powder also helps conceal redness and, when water is added to make a paste, becomes a soothing mask.
BENEFITS:
Uniquely and gently targets redness and reduces inflammation.
Dual remedy provides reactive skin therapy AND camouflage for irritation.
Eight natural botanicals to calm skin and encourage recovery.
Can be used dry, as a paste, or added with other Hale & Hush products.
We all want healthy and radiant skin and today most of us have at least a rudimentary skincare routine. The skincare industry is experiencing consistent growth as consumers are growing more discerning in the skincare product they purchase.
The global skincare market is expected to grow from $100.13 billion in 2021 to $145.82 billion in 2028. As consumers want to invest in natural high-quality products, there are many opportunities for skincare entrepreneurs to develop and promote their own products to consumers.
If you’re curious about how to start a skincare business, in the article below we share six tips you need to consider.
Draft a Business Plan
Before establishing a skincare startup and investing your time and money, you need to have a clear vision and a well-writtenskincare business plan. This is essential for anyone starting any type of business as it will ensure that your business has the potential to thrive long-term.
Your plan isn’t only about showing potential investors that your business idea is solid, but it’s an important tool that you can refer to every time you’re facing important decisions. It will make your operations run simpler and smoother. So, work out what your brand will stand for, what products you plan on selling, what your niche market is, where you’ll be selling, how you will fund your business, and who your competitors are.
Do Your Research
One of the first steps when launching your skincare business is to look at current market trends and see how you can find your place. This type of market research is especially important in the beauty industry and will help you understand what is lacking in the market, identify the products you can offer, and earn money. Newcomers are advised to read beauty blogs and publications and follow influencers to learn about the latest trends or use a tool such as Google Trends to validate their ideas.
Another strong recommendation for newcomers is to collaborate with other skincare companies to grab the attention of potential customers and promote your own. So if your business offers rich facial creams you could collaborate with a cosmetic clinic that offers injectable treatments. For example, if your business is based in the Toronto area, you can visitSkinjectables Botox Clinic and see what they have to offer. Collaborating with an already well-established business can help you gain your potential customers’ trust.
Remember that learning is a never-ending process and this especially goes for the skincare industry as there are constantly new developments so you should always work on staying updated when building your skincare brand.
Decide On a Hero Product
The hero product is the main product you choose to offer to potential customers. Choose one that you’re well-familiar with or have some experience with so that you know how it works and how to produce it.
For instance, if you produce your own organic skin moisturizers for dry hands, setting up a skincare brand of organic hand lotions can be right up your alley. Based on your own experience, skills, and understating, including thorough market research, try to figure out what your hero product will be.
Check All Legal Requirements
It’s extremely exciting to begin your own skincare business but there are certain legal requirements that you need to take care of first. To ensure that your skincare products meet the appropriate quality and safety criteria, you must first familiarize yourself with theFood, Drug, and Cosmetic Act (FD&C Act).
In addition, your skin care products must be safe to use and appropriately labeled for consumers. You must also think about various licenses or documentation to protect your brand. If you’re unsure about what is in the best interest of your business, contact an attorney to make sure you’ve squared away on all fronts.
Ask for Help
In the beginning stages, it’s normal not to know everything about creating a thriving skincare business. However, you can still learn a lot from people who have insider knowledge and experience. Yes, you can learn quite a bit from free webinars and courses but learning from people who have walked the same path can help you avoid confusion and more work in the long term.
Market Your Skincare Business
Once your skincare business is up and running, it is crucial to come up with different strategies to promote it. Don’t skimp out on the basics. Develop a marketing plan to build public trust that the skincare products you’re selling are safe to use. Set up a website, create your social media accounts, and give email campaigns a shot.
You can also use your buyers’ personas to think about what type of marketing materials are most likely to grab the attention of your target group and where they might actually see your marketing campaigns. For example, older audiences might prefer traditional TV ads, whereas younger audiences are more likely to look for skincare products on Instagram or TikTok.
Conclusion
Before starting your very own skincare business, you must consider our six tips. Doing your market research, creating a strong business plan, and keeping up with the newest trends will help you build a reliable skincare brand that resonates with consumers.
Full-service Facial Medical Aesthetics Practice Opening November 26
CINCINNATI, OH – November 18, 2022 – Jenny Simon FACE, Cincinnati’s premier skincare destination, is expanding with the addition of a stand-alone, full-service medspa dubbed JennySimonFACE MedSpa, offering facial non-surgical, minimally-invasive procedures under the supervision of a board-certified plastic surgeon. JennySimonFACE MedSpa is an extension of the successful business created by Jenny Simon, that has become known for its specialty in eyebrow aesthetics and other services including facials. JennySimonFACE MedSpa, at 3094 Madison Road in Oakley, will be unveiled at a day-long grand opening on Saturday, November 26 with service appointments beginning the week of December 5.
“My goal has always been to deliver the highest quality, personalized aesthetic service and now with JennySimonFACE MedSpa, we will have the capability to expand our services to not only our long-time clients, but to an entirely new client base,” said Jenny Simon, Aesthetician & Founder of Jenny Simon FACE and JennySimonFACE MedSpa. “The level of medically-supervised, highly-personalized, holistic, aesthetic care that we can provide, truly differentiates our offering in Cincinnati,” she continued. JennySimonFACE MedSpa will be staffed by a board-certified plastic surgeon, supported by Nurse Practitioners, Registered Nurses and Aestheticians. JennySimonFACE MedSpa services and procedures will address treatment of skin conditions such as rosacea, acne and hyperpigmentation, as well as general skin rejuvenation, and non-surgical treatments such as Botox®, injectable dermal fillers, laser facials, micro-needling and medical-grade chemical peels. Jenny Simon, a former spokeswoman for Olay and make-up artist for the Ben-Gals, with credentials in non-invasive aesthetic procedures, is a native Cincinnatian and committed to furthering the Oakley business district through Jenny Simon FACE and the creation of JennySimonFACE MedSpa, now occupying nearly 3,000 square feet of combined prime retail frontage on Madison Road. The expansion to accommodate JennySimonFACE MedSpa included a complete renovation to create a customized space with luxurious fixtures and finishes, that’s both soothing and relaxing for clients and conducive to medically supervised treatments. Beyond Oakley, Jenny Simon has plans to expand Jenny Simon and JennySimonFACE Med Spa with other locations in Greater Cincinnati.
JennySimonFACE MedSpa will analyze existing skin concerns and develop appropriate treatment plans. “Our goal is to tailor treatments for the best possible outcome and to ensure that clients are well-informed before, during and after treatments,” Simon noted.
Jenny Simon FACE was created in 2010 as a sophisticated, holistic approach to beauty, focused on facial skincare, makeup and brows. Jenny Simon FACE has a long-time, loyal client base, only recently taking on new clients and also offers a highly curated product offering that includes brands such as SkinBetterScience, Alastin Skincare and Skinceuticals.
About Jenny Simon FACE
Committed to the precise art of facial aesthetics since 2010, Jenny Simon FACE provides personalized skincare and eyebrow services to help clients discover and enhance their beauty. Services include eyebrow waxing, lash lift and brow tint, dermaplaning, custom facials and peels. To learn more about the Jenny Simon FACE beauty philosophy and to become a client, visit http://jennysimonface.com.
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For media: link to download professional high-resolution images of Jenny Simon and interior/exterior images of Jenny Simon FACE and Jenny Simon FACE MedSpa:
Business is becoming more digitized across all industries, so firms need to adopt strategies that help them stay visible online. In the wellness industry, an effective way to do this is through an informative blog that provides valuable information for the target audience.
However, your blog must be appropriately optimized to perform well on search engines. Search Engine Optimization (SEO) techniques like link building and keyword targeting help to get your content in front of more consumers, which drives traffic to your website.
Now, let’s take a closer look at some of the biggest benefits of SEO for your wellness blog.
1. Boosts Your Credibility
Blogging allows you to go into more detail and provide really valuable information like beauty routines or wellness tips for your audience. As with social media, consistent, high-quality blog content will help you gain credibility. However, for this to work, you need to optimize blog posts effectively.
So, the combination of quality content and good SEO tactics is what makes the difference. It’s essential to keep up with trends and write about the current hot topics in the wellness industry. Using relevant keyword clusters is an excellent way of finding relevant topics with high search volume.
Keyword clustering is the process of grouping similar keywords together into themes and creating original content based on these themes.
Keyword targeting is also vital to improving your spa’s online presence. It is the simplest of SEO techniques, but its importance cannot be overlooked. Keyword targeting is one way you can rank highly for valuable keywords and gain credibility with your prospects.
For example, the screenshot below shows a list of top searches for hair salons in New York City. So, if you run a hair salon and you rank for some of these keywords, it’ll show searchers that you’re a credible solution to their needs.
Additionally, link-building is an SEO technique that is critical to building credibility. A backlink from a trusted source in the wellness industry can be hugely influential. Popular brands don’t just backlink to any random website, they have to find your content valuable to their audience too.
In all, optimizing your website for SEO not only helps clients trust you but also positions you as a reliable source of information in your industry.
2. Drives traffic
One key aim of your SEO efforts should be to drive traffic to your website. This is because more web traffic allows potential customers to see what you have to offer. Adopting SEO techniques like keyword clusters and link building gives you a better chance of appearing in search results.
More organic search results can lead to increased website traffic, especially if you make it to the first page. As shown in the figures below, the higher the search position, the higher the click-through rate. This graph is taken from a Backlinko study of 4 million Google search results.
The above image reveals that people won’t look further if they can find the content they’re looking for on the first page of search results. Aso, internet searchers who know about SEO tend to trust sources from the first page more than others. Although this is not the case for the majority, the more tech-savvy consumers will see this as proof of brand authority.
This trust can also be built over time and have a longer-lasting impact, attracting high-quality SEO traffic. Remember, you’ll need to have one of the fastest web hosting providers to cater to and retain the high traffic your website receives. You do not want a high bounce rate from visitors because of issues like slow load speed on your site or frequent downtimes due to poor web hosting.
Additionally, local citation building can help to bring more traffic to your site. A local citation is any mention of your business name, phone number, or address online.
These details are often listed in local business directories and help consumers discover your business online. This way, your ranking for local search queries improves and you get more high-quality organic traffic.
3. Gives You an Edge Over Competitors
Another way SEO benefits your spa is by helping you gain a competitive advantage. Search engine optimization is a very competitive element of digital marketing.
You are essentially competing with those in your industry for SERP (Search Engine Results Page) appearances. As the business has become more digitized, this battle for SERP dominance has become important too.
Blog SEO has been particularly competitive in recent years. The image below shows data from a study by Hubspot. The data shows that blogs were the second most used form of media within content strategy in 2021.
With the above data in mind, outcompeting your rivals in terms of blog SEO can provide a significant competitive advantage. However, in cases where you encounter massive competition for high-value keywords, focus on niche keywords and compete for high-value phrases. This will help you identify and optimize keywords that your competitors are yet to discover.
4. Improves Your Marketing ROI
SEO is also a more cost-effective alternative in the long run compared to other digital marketing efforts. For instance, with paid ads on Google or Facebook, you are constantly paying to keep your ads running.
SEO also requires a substantial initial investment in specialist staff and software. However, if utilized properly, SEO consistently generates leads over time without the continuous monthly spending required for paid ads.
This is not to say that you don’t need to keep investing in SEO over time. It is essential to monitor the progress of your blog as it evolves, which requires an investment of time and money.
However, it is still much more cost-effective than running paid ads, as seen in the graphic below, taken from a 2021 study by FirstPageSage.
The reason why SEO improves your marketing ROI is that it is a longer-lasting solution. Ideally, your SEO return on investment should increase in value over time, continuing to drive traffic and generate qualified leads. However, it must be noted that this only works with good SEO practice and high-quality content. Otherwise, you won’t see an improvement in your marketing ROI.
5. Helps to Generate Leads
Lead generation is also one of the benefits of SEO for your wellness blog. Effective SEO typically requires extensive research—information from this research can provide useful insight for lead generation.
For instance, keyword and search intent research data can highlight the pain points of your target audience. You can then use this insight to create content that is more relevant to your target audience.
Also, you can focus on specific user issues you discovered from your research when communicating with potential customers, during the lead nurturing process. Further, one effective SEO strategy involves using schema markup to make your content easier to understand for search engines.
Simply put, schema markup is code that helps search engines categorize your content and better represent it in search engines. With schema markup, you can provide extra information like your location, prices, ratings, and reviews of your spa.
Because search engines can easily categorize your content, you will most likely appear in relevant searches where you can generate high-quality leading.
Link building is another excellent SEO technique for lead generation. Wellness businesses with solid brand authority can have a lot of influence. Famous brands have large audiences who view them as a trusted source of information. So, getting backlinks from a trusted source within the wellness industry can help to generate high-quality traffic.
In Conclusion
To sum up, you must combine high-quality, valuable content with effective search engine optimization to see the advantages of SEO.
With this combination, you will see the benefits of SEO, such as increased search traffic, search engine rankings, and credibility within the wellness industry. As you appear in more search results, consumers get familiar with your brand, allowing you to generate more leads and increase conversion rates.
Focusing on SEO can also give you an edge over competitors who may not be as well-versed in this area. Finally, blogging is cheaper than other marketing and brand-building exploits, giving you a healthier marketing ROI.
So, optimize your blog for search engines; you will soon see the notable benefits.
Author bio: Daryl Bush is the Business Development Manager at Authority.Builders. The company helps businesses acquire more customers through improved online search rankings. He has extensive knowledge of SEO and business development.
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