If you’re unsure of how to layer your skincare products, you can rest assured that there’s a lot of standard rules and methods of application that have been developed through decades of advancement in skincare science. It’s important to learn how to layer your skincare products since doing it wrong will reduce their effectiveness and prevent certain products from penetrating into your skin. At worst, it can even cause harm to your skin if ordered incorrectly.
Before we go into detail, here are some basic rules that anyone can follow:
When layering, start from the thinnest products and end with the thickest. Putting thin products on top of thick products will stop the thinner product from being able to even reach your skin.
The same can be said for oil and water-based products. Everyone knows that water and oil doesn’t mix properly, so applying water-based products onto oil-based products won’t work. Instead, apply water-based products before oil-based to get the benefits of both.
Keep the pH levels of your entire routine similar, we’d say within 1 or 2 levels of each other, and start with the lowest pH products and end with the highest so that they can all work their magic.
How to Layer Your Daily Routine
The first step of any responsible skincare routine will be cleansing. Some can get by with splashing water on their face to clean up and unclog pores, but if you want to get the best results, you’ll want to use a cleanser to completely eliminate any bad oil or skin residue. You don’t want cleansers to dry your skin, which means you’ll likely want to get products that have no sulfate in them, and you certainly don’t want them to strip your skin of its natural, healthy oils.
Micellar water is a great universal cleanser since it’s compatible with most skin types, otherwise you want creams or lotions for dry skin, oil-based cleansers for sensitive skin, or foaming liquid for oily skin. The famous Korean skincare routine will have you use two different cleansing products, your usual oil cleansing and a low-pH cream or foam cleansing to double up on how clear your face is when you begin.
At this point you can manually rub away any dead skin cells with a silicone cleaning brush or some other non-abrasive scrub, but this is optional and only an alternative to using acid-based exfoliant products.
Next you should apply toner, especially if you cleanse with cream products since they can leave a film on your skin. Toners are nutrient-packed liquids that balance your complexion and don’t take much effort to apply. They contain a lot of reparative and hydrating contents like hyaluronic acids and the vitamins C and E. When applying toner, you should have clean hands and shy away from cotton application pads since you don’t want to waste toner if it gets saturated into the pad material.
Then you should be applying your chemical exfoliants, if you’re using them, to keep dead skin cells out of the way. Look for products with ingredients that include alpha-hydroxy acids such as lactic or glycolic acids, or beta-hydroxy acids like salicylic acid. Alpha-hydroxy acids make your skin more vulnerable to the sun than beta-hydroxy acids do, so try to use a combination of both to keep you covered.
At this point you can also add some eye cream into the mix if you’re worried about the skin around your eyes. Your eyes lack a lot of the same natural moisturization that the rest of your skin has and may even get drier during the cleansing and exfoliating process. Most eye serum should suffice for this, so you don’t need to worry about your skin types.
From here you can go straight to your moisturizers, but if you want some extra steps that will improve your routine, you can go for vitamin C serums and light hydrating serums. The vitamin C serum, or more specifically the L-ascorbic acid in Vitamin C, brightens dark spots on the skin. Serums or essences that contain humectants are best for adding some pre-moisturizer moisture to your skin. This isn’t necessary, especially if you’re using a cream moisturizer for the next step. Adding an emulsion is also an option at this stage, too.
Moisturizer is the final stage in many people’s skincare routines, paying off all the preparation you’ve done so far by adding moisture to your skin and locking in all of the previous products you’ve applied. The kind of moisturizer you use should change depending on your skin type. You should use gel for oily skin, cream for dry skin, and balm for sensitive skin.
Where many stop here, the cultures known for having the best skincare routines add a few extra steps to maximize their skin’s protection. The main additional step is sunscreen. In the West, many apply sunscreen only as and when they think they need it, but the UV rays that the sun sends your way are present whether it’s sunny or outcast outside.
In Asian skincare routines, sunscreen is an essential final step, particularly sunscreens that protect against both UVA and UVB rays, so shop around for those products. It’s not only a final step but a repeating step, with sunscreen being applied every two hours or so when on the Korean ten step regimen. You don’t need to take it this far, but try to get some protection from sun damage into your routine.
How to Layer Your Nightly Routine
You start your nightly routine by removing your makeup, if you’re wearing any. Micellar water is again great for most skin types, but most other cleansers should work too so know your skin and use the correct cleanser types.
Once the makeup has been removed, you’ll want to cleanse the skin underneath. This means another round of a cleansing agent of your choice, which can be the same cleanser you used to remove your makeup in the first place, and the same cleanser you use in the mornings.
Then you can, just as you did in the morning, use a cleaning brush or some similar implement to physically exfoliate your skin. If you don’t have a skin-cleaning brush, you can use some cloth that’s wet with warm water. This again isn’t necessary if you’re planning on using chemical exfoliants, but many want to apply as little product as possible at night.
Finally, you should apply some toner to restore your skin’s pH balance, especially if you’re planning on applying chemical exfoliant, and then some moisturizer or night cream to keep your face moisturized throughout the night. You can also add eye cream or treatments for acne or any other skin blemishes you may have. You can also apply a sleeping facemask to lock in these products and keep the skin soft during the night.
There is no question that we all want to get back to re-open our businesses soon. I am constantly receiving questions from my clients about when we can do this, and how are we going to conduct our business when we do? This, plus the financial hardship our employees and our guests are experiencing, creates an even stronger want to get back to work.
I am responsible for my own health, and responsible to know that I am not sick, to know that I do not have symptoms of the Coronavirus and will not knowingly infect anyone. As business owners, we must accept this responsibility for the safety of our staff and clients.
Unfortunately, though, not everybody else is this this responsible. After re-opening on May 4th, two stylists at a Great Clips Salon in Springfield, MO, tested positive for COVID-19 and worked several days while experiencing “very mild symptoms.” The salon had required that all employees and clients wear masks. While at work, these stylists directly exposed seven co-workers and 140 clients to the virus, and only time will tell if any additional cases result. The salon has since closed, is currently undergoing deep cleaning, and are awaiting guidance from the local health department to tell them when they can re-open. Between May 14th and May 20th, one of the stylists visited a gym, Dairy Queen, Walmart, and CVS. Anyone who could possibly have been infected have been warned to monitor for symptoms and, if they develop, to self-quarantine. Unfortunately, this is how fast this can happen. In any event, it certainly colors our “new normal” and brings into question when it is safe to re-open. In Ulster, NY, a barber stayed open in defiance of the state’s stay at home order. Now, the barber has tested positive for COVID-19. This may be the first of many such situations we will hear about; I am watching Georgia, Florida, and Texas, as they were among the first states to re-open.
Instagrammers search for beauty salons on Instagram more than any other platform. So if you have a salon, it is so important to market your salon on Instagram. If you are doing good in your salon, marketing on Instagram isn’t a big deal!
Market Your Salon on Instagram
To market your salon on Instagram, all you need to do is to follow the given tips;
Professionalize your Instagram profile
Market your salon on Instagram highlight stories
Be the master of content
Do not underestimate hashtags
Market your salon through the location on Instagram
Rule the minds
Interact with your followers
Grow your followers on Instagram
Do affiliate marketing on Instagram
Let’s discuss each in detail, shall we?
Professionalize Your Instagram Profile
It is important to look like a professional Instagram profile. It won’t take so much time and effort but the impact is undeniable.
How to Professionalize Your Instagram profile
Choose a memorable username
Upload an attractive profile photo
Introduce your salon in bio
Switch to the Instagram business account
Choose a Memorable Username
Be creative about your Instagram username.
Upload an Attractive Instagram Profile Photo
Upload an eye-catchy profile photo. Because it is so important to take care of aesthetic features on Instagram.
Introduce Your Salon in Bio
You can either put contact information of your salon or its address in bio. Anything related.
Switch to the Instagram Business Account
It is necessary to switch to the Instagram business account if you want to market anything on Instagram because you will have access to Instagram insights.
How to switch to Instagram Business Accounts
Go to your profile and tap those three lines in the upper right corner.
Tap Settings.
Tap Account.
Tap Switch to Professional Account.
Tap Business.
If you’d like, you can follow the steps to connect your professional account to a Facebook Page associated with your business. This step is optional and will make it easier to use all of the features available for businesses across the Facebook family of apps. At this time, only one Facebook Page can be connected to your professional account.
Add details, like your business category and contact information.
Tap Done.
When you switch to the business account, you will know how your followers are most active. Post in those times to get the highest amount of engagement.
Before we step to the next title, have a look at this professional profile;
Market Your Salon on Instagram Highlight Stories
Instagram highlight stories are the showcase of your salon. What are the most well-liked posts? Highlight them.
Remember that highlight stories are the first things that an Instagram user sees after your profile. They have to be convincing enough to turn an Instagram user into your followers.
Be Master of the Content
Since you want to market your salon on Instagram, it is not recommended to edit your photos before you publish them or you won’t earn the trust of your followers. But you can make the content that intrigue your potential customers.
What Kind of Content Engages your Followers in your Niche?
Before-after photos/videos of your clients
The video of the process your clients go through in your salon
Stay on trend Hashtags
Each Hashtag is an entry to your Instagram profile. Take full advantage of it and use the most related hashtags to your niche.
Hashtag Tip 1
Use 30 Hashtags. Not more nor less. More hashtags put your accounts in danger and less than 30 hashtags decrease your findability on Instagram.
Hashtag Tip 2
Write the hashtags in the first comment just to keep your Instagram page beautiful and clean.
You can use hashtags to point out the location of your salon. So grab the opportunity to absorb nearby customers.
Rule the Minds
Marketing on Instagram is not just about fabulous content. If you do not post consistently on Instagram, your salon will be forgotten.
Rule the minds through consistency and post at the very least 3 times a week.
Interact with Your Followers
Be responsive and interact with your followers if you ever want to turn them into paying customers.
Grow Your Followers on Instagram
Somehow the final goal of any Instagrammer is to grow the number of followers. It must be yours too. Grow your followers by all the means you know. Whether it is through running giveaways, using Instagram followers apps, or publishing incredible content. Anything but buying bulk followers.
Do Affiliate Marketing on Instagram
I could not talk about the ways to market your salon on Instagram without mentioning Instagram affiliate marketing.
You can sell some beauty products through Instagram affiliate marketing. All you need to do is to put a link in bio or Instagram story.
Note
Either you have 10K followers or you won’t be able to add links to Instagram stories without being verified.
Summary
Instagram is the best place to market your salon because it has been observed that users barely search for blogs when it comes to the beauty industry. So follow the given instructions to market your salon on Instagram and grow.
SAN FRANCISCO, May 28, 2020 /PRNewswire/ — The global men’s skincare products market size is anticipated to reach USD 18.92 billion by 2027, according to a new report by Grand View Research, Inc., expanding at a CAGR of 6.2% from 2020 to 2027. Rising awareness among males regarding personal grooming is driving the demand for men’s skincare products globally. At a macro level, increasing disposable income has been favoring market growth over the years.
Premiumization emerged as the latest trend within the market in the recent past. With the growing demand for premium products, manufacturers are increasingly focusing on achieving green formulations under the premium category. Demand for men’s skincare solutions is likely to be principally driven by the growing popularity of organic and natural products with natural extracts. Furthermore, packaging is expected to play a key role in creating their demand. In this respect, men’s skincare products packaged using sustainably sourced materials are more likely to gain popularity in the foreseeable future.
Key suggestions from the report:
The shave care segment grabbed 32.7% share of the overall revenue in 2019
In terms of distribution channel, supermarkets and hypermarkets held the largest share in 2019 and are expected to maintain its lead throughout the forecast period
Product innovation is a key strategy deployed by majority of market players to stay abreast of the competition.
Three of the most experienced wellness industry professionals, Maggy Dunphy, Diane Trieste and Liz Verbruggen, have collaborated to create The S.O.S. Spa Project. Inspiring this platform of complimentary services is a mission near and dear to their hearts – a desire to ease the burden for wellness businesses in their re-opening phase by providing support and guidance via targeted solutions.
The S.O.S. Spa Project is offering one-on-one support through calls or email for those without access to professional advice in an evolving landscape of health ordinances and consumer needs. The website (sos-spaproject.com) and social media accounts will also be designed as a repository for helpful links and discussion on real time issues and experiences faced by businesses in operation.
Combining over 85 years of hands-on stewardship of spas and wellness centers in executive, resource and operator roles, Maggy, Diane and Liz felt compelled to support an industry that they love and helped build. Recognizing that the spa and wellness community was entering uncharted territory of mandated distancing while providing services requiring human touch and personal contact, they came together out of a shared passion to give back.
“We wanted to find a way to give back to an industry filled with people whose passion and purpose is to take care of others. Now more than ever, the world needs nurturing and we are committed to help sustain the industry that provides it.” Supporting. Our. Spas”.
Allan spends a few minutes chatting with Iva at Niki’s Party Place and Vein Salt Therapy. They talk about the business and reopening in the COVID-19 times. More at https://www.nikispartyplace.com/index…
Paul Hyland of Paul Hyland Salon and Day Spa is ready to open as soon as it’s allowed to be. One of the many questions, however, is when and how much to order in terms of supplies and what the future of the business will look like as the state enters Phase 3 of reopening.
“We want to hit the ground running,” said Shelly Hyland, who owns the company with her husband, Paul.
When asked about sanitation, Shelly Hyland responded with, “We are going to step it up.”
Like many other salons, Paul Hyland Salon and Day Spa will be taking advantage of the parking lot as a waiting room. Customers will call upon arrival and will be let in by an employee, their temperature will be taken, they will sign a waiver stating they don’t have any symptoms and then they will wash their hands at a sanitation station before going to their service provider.
quotezebra.com – When people think of the beauty industry, they think about glitz and glam. But there is so much more in this diverse industry. Beauticians dedicate their careers to make people feel good about their looks and appearances. Should you not do the same for your beauty business?
Whether you are working in your salon or visiting a customer’s house to give them a service, you and your employees might be exposed to various risks. So, before you give your client a gorgeous haircut, get yourself beauty insurance.
What is beauty insurance?
Beauty insurance covers your business and the employees during their work. It includes aspects of liability insurance related to treatments that you provide. It also covers your equipment like UV lamps, dryers, creams, oils, and other elements of your business.
Why is beauty insurance necessary?
When you have beauty insurance, you can stop worrying about the “what-ifs” and entirely focus on your work. Moreover, without beauty coverage, there is a high chance of losing your hard-earned business, reputation, and earnings.
