New to CBD? This Breaks Down CBD Products and What They Do

Description: Ever since CBD usage came into the picture, numerous factories have incorporated it into the formula of making everyday things we use. We have CBD products panning from edible treats like CBD chocolate and topical creams.

CBD has so many health benefits, which has warranted so many people to get busy manufacturing a plethora of products with cannabidiol. So what are CBD products, and how are they used?

Before answering that question, let us briefly go through the three recognized categories of cannabidiol products.

Isolate

These items made cannabidiol fully and lack any other hemp plant product. There is not even a pint of THC in the formula.

Broad-Spectrum

These products differ from the isolate because they contain added hemp plant compounds minus THC. This means that there may be flavonoids and terpenes in the mixture.

Full-Spectrum

Of the three types, the full-spectrum consists of all the cannabinoids, including THC and cannabidiol. In the blend, you are likely to find flavonoids and terpenes. These products give the user an entourage effect.

All of these types, as seen, are categorized according to their compound composition. They are all very potent if used in the right dosages to sort different kinds of issues that may need CBD treatment. The most common types are described below.

Types of Cannabidiol Products and their Uses

Extracts

These are mostly pastes and are taken sublingually. They have a very immediate effect since the cannabidiol molecules get delivered pretty instantaneously into the bloodstream through the mouth’s mucous membrane. They are available as waxes, crumbles, resins, to mention a few.

These are the most potent and, therefore, the best used as medicines. The downside is that they are very pricey.

Oils

Oils are manufactured into tinctures, droppers, or sprays for various uses. How to take CBD oil? It may be taken by ingesting, application, or massaging on the skin. Therefore, they are perfect for relieving pain, traveling to sort out motion sickness, post-workout for faster healing, and many more uses.

Cosmetics

Cosmetic CBD products are creams, massage oils, balms, shampoos, face masks, moisturizers, etc. If anything is under the cosmetic umbrella, guarantee there is a CBD kind.

Cosmetically made CBD products are mainly used to sort out skin issues such as acne, hyperpigmentation, and dryness. Cannabidiol cosmetics may also be utilized for grooming purposes as to how men use hair oils for their beards.

Edibles

These cannabidiol products are anything that can be consumed like CBD coffee, candies, chewing gum, pastries, and CBD gummy bears. These CBD products take a while to kick in but are very discrete and fast to consume.

Edibles could also be applied to drinks like water, sodas, wines, and beers. Some of these edibles can be bought from reliable online stores like CBD Centrals.

Smokes and Vapes

These are cigarettes, joints, and vaporizable blends. Inhalable CBD products are the most effective, so they are used to curing motion sickness, nausea, and fatigue. They can also be used as painkillers and mood boosters.

Pet Products

Yes, your pets could use CBD products since they also have an endocannabinoid system. Their ECS functionality could significantly be enhanced with cannabidiol.

The cannabidiol pet products are made as treats, foods, and snacks in all forms, shapes, and sizes. 

Other CBD Products

Items such as patches, capsules, inhalers, and nasal sprays that do not fall under any of the above classes are also available.

Take away

There is quite an array of CBD products, and the majority has been mentioned above. Might you any questions about cannabidiol products? Mind sharing it with us in the comment section?

Author’s Bio: Rachel H. is a therapist researching the variety of CBD products in the market plus their uses. Through her research, she has encountered numerous products and compiled the post above to help you understand them. These products provide users with different CBD delivery mechanisms depending on the intended use.


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The Sustainable Spa Association Global Survey

Press Release

The Sustainable Spa Association has opened a first of its kind global survey.

The SSA had a successful and well received launch in August 2020.

The aim of the association is to make the path to sustainable business easy and accessible through bespoke education for spa members and overall awareness of environmental challenges and solutions for the wider spa community delivered through focused research, insights, initiatives and reporting.

The plan for 2020 is run two primary campaigns. 

The first being a Global Survey in October and the Second an ongoing Plastics Pledge, launching in November.

Sustainability is a is a rewarding, broad and indepth topic and is considered a science in itself.  Many industries are bringing this into sharp focus in ways that relate to their daily business practices, assessing their individual set of needs and finding the right solutions. Sustainability works best with good understanding, collaboration and communication.

The global survey has been designed to gain insights into current global spa behaviour, levels of knowledge and implementation of sustainability concepts in order to respond with the right level of education and focus in the most priority areas.

“Launching the survey is the best way for us to reach out on a large scale and ask vital questions to spa operators. Ultimately The SSA is here to be a practical and helpful resource and bridge the gap between sustainable concepts and spa business. The more people who take part the better we can listen, assess and respond in a way that will be most productive and impactful”

Lucy Brialey co-founder

The team at The SSA felt this was the most natural and the best way to begin the journey forward as, like all industries, sustainability has terms, concepts and practices that, unless you are aware of them or submerged in them often, they may have passed you by or not seem relevant to your line of work.

The Global Survey will help to form the basis and focus for the year ahead that everyone can be involved in.

The results and satrategy will be released in January 2021

“Working together is so important.  The wider we reach and the more feedback we receive, the better we as an association can give back and make progress that we can all be proud of for years to come”

Rob Cooper – co-founder

The survey takes approximately 5 minutes to complete and is open until 26th Novemeber 2020

Spa professionals in any location and of all levels are welcome to take part by following the link here https://forms.gle/Yetj5rJZGTjnMAQ88

To find out more about joining some of the world’s leading spas to commit to making change and maintaining best environmental practice for the future please visit

www.sustianablespas.org or send your sustainability story to hello@sustianablespas.org

From: Lucy Brialey

Phone: +44 (0) 7590915541

Email: lucy@sustainablespas.org

Website: www.sustianablespas.org

6 Rules of International Distribution of Marijuana

Cannabis has been trending across the global platform for quite a time now. Since the introduction of this drug in the market, it has found extensive uses in multiple sectors. Among other uses, it finds profitable applications in the medical industry.

But the real reasons behind the popularity of this psychoactive drug include the fact that it works wonders as a recreational remedy. Its use in calming down the human nervous system has potentially made it a popular drug across all age groups. And to add to these contributions of this drug, this one offers minimum or no side effects upon regular usage.

However, no matter how effective this product is, it is still not legally accepted in many countries across the world. In many countries, it is illegal to use this drug, and one can end up serving the jail if caught with its possession. Hence, if you are an ardent user of CBD or marijuana, it is essential to know the trending rules of the same international distribution.

About Cannabis

Marijuana is another name widely popular for the cannabis drug, which happens to be a psychoactive drug obtained from the plant. It is widely used for both recreational and medical purposes. Also, it consists of the tetrahydrocannabinol or THC, which is one of the other 483 known compounds present in the plant body.

People tend to use this substance by vaporizing, smoking, within their food recipes, or even as an extract. It offers you several mental and physical effects on the body and even fruitful in controlling pains and other health conditions.

Also, it helps people to control their anxiety and delusions if taken in restricted amounts. However, to get the appropriate results, it is essential to get the best variety of these products from trusted Chicago marijuana dealers.

As already highlighted above, there are legal implications that control the distribution of this substance across many countries and states. In the USA’s case, it has been made legal to use marijuana in almost 11 states.

But no matter how effective this one drug is, it often causes tremendous addiction to regular users. You can now check out the recent Cannabis Act, which was passed by the Canadian Senate to regulate the growth, sale, and distribution of recreational marijuana across the country borders. Here are additional six rules concerning the international distribution of the drug for your reference:

1.  Decriminalization

The concept here is that cannabis laws are divided into three sects. These include decriminalization, medical-legal, and finally, the entire legal one. The first one tends to decriminalize any user possessing marijuana, and the person needs to pay a certain fine to the concerned authorities. However, in the case of the other two, you can use the drug in a controlled manner. But again, this law tends to differ between different states and their jurisdictions.

2.  THC Percentage Matters

In case you want to deal with CBD products in the market, you need to know more about the THC content. According to the laws, there is a restriction on the THC content of the CBD product distribution across the borders.

In the USA’s case, a CBD product must consist of a legal percentage of 0.3% THC. However, the percentage allowance tends to differ in other parts of the country as well. Similar rules apply to the international distribution of this product across other counties as well.

3.  No Marijuana Products Meant For Medical Usage

Although CBD products are quite beneficial in controlling several health disorders and body pains, it is not identified as a potential medical drug.

Users invest and indulge in using these products as secondary supplements to their prescribed medicines. Hence, according to WHO, no drugs containing CBD as an ingredient can be considered to be an approved medical commodity.

4.  Permission for Import/Export

Every country and its states have specific regulations pertaining to CBD’s international distribution across the global platform. Therefore, be well aware of the import and export laws governing a similar activity. Even the organizations settled in the home countries would issue you specific export permits governed by the government and individual health regulations.

5.  The Federal Controlled Substance Act

The Controlled Substance Act passed in 1970 divides the drugs into five sections, among which, marijuana falls under Schedule 1 as it shows high potential for substance abuse. However, since 1981, there have been frequent efforts to shift this drug from Schedule 1 to Schedule 2 class of drugs.

If cannabis is shifted to Schedule 2, one can extensively use marijuana for medical and research purposes. However, the Food and Drug Administration and the Drug Enforcement Agency have rejected this petition over the past few decades.

6.  Federal Vs. State Laws

There are potential differences between federal and state laws governing CBD products’ distribution and usage. According to the federal laws, the use of marijuana is still illegal, but in the case of the state laws, it is permitted in many states in the USA. Therefore, it is essential to understand the conflict between these laws and their applications before dealing with these drugs across your location.

There can be many instances where the users, businesses, and even government officials can get involved in illegal activities concerning the distribution of this drug across the global platform. There is strong discrimination regarding the distribution and usage of CBD products.

But the discrimination is not even in tune with the state laws as they do not offer any prohibitions against medical cannabis users. Due to such confusion, the users aren’t sure how these state and the federal acts can impact recruitment decisions.

Conclusion

As the article comes down to wrap, you learn about the intricate details about the trending rules concerning the international distribution of marijuana. The entire CBD market is explicitly rising with time. It has always been the best interest for several users and practitioners for its healing and therapeutic properties.

But if you intend to distribute CBD internationally, you need to be well aware of the rules and regulations concerning the same. Thus, educate yourself about these six intricate rules and make sure to establish the business appropriately.

3 Benefits of Using CBD Infused Massage Therapy

Intro

CBD quickly rushed into the health and wellness market, including SPA.Thus, more SPA and beauty salons started using marijuana massage oil, relying on a wide array of CBD health benefits. So what is CBD exactly, and how does it work for massage? Read further to find this out.

What is CBD

CBD (cannabidiol) is a non-psychoactive cannabis-derived chemical widely used in the supplement industry for its beneficial properties, including pain-relieving effects. Sometimes, people confuse CBD with marijuana, believing it can cause euphoria, decrease cognitive function, etc. In reality, CBD does not alter your brain function, unlike THC (tetrahydrocannabinol), which is a toxic ingredient of marijuana. Therefore, CBD is free of marijuana flaws, which has made it so popular in the US.

How CBD Works for Massage

shoulder massage

Cannabidiol interacts with your body through the endocannabinoid system. It releases endocannabinoids (resembling CBD) in response to stress to maintain homeostasis. When you take CBD, it interacts with plenty of receptors and influences blood pressure, thermoregulation, pain response, the sleep/wake cycle, etc.

When applied externally, CBD is absorbed by skin, influencing the local body area and the tissues beneath the skin. There are plenty of topical CBD products, such as balms, creams, roll-ons, sprays, lotions, CBD body oil, etc. So check how you can benefit from the CBD-infused massage below:

1. Helps you Relax

CBD is a powerful relaxant. It can significantly reduce stress and relieve muscle tightness. Cannabidiol is used to treat anxiety, which will also help you relax during a CBD massage session. According to a 2019 study, patients with anxiety experienced a 30% reduction of symptoms after CBD treatment.

What is more, CBD has a regulatory influence on the cardi-vascular system. Thus, a single CBD dose can bring blood pressure back to normal. What is more, it can lower stress-associated blood pressure. Also, CBD can increase blood flow to the application area, enhancing the massage benefits.

2. Provides Pain Relief

CBD has a strong analgesic effect. According to CBD customer reports, over 60% of CBD consumers use it to cope with pain conditions. The external application allows CBD to bypass the digestive system and thus avoid dissolution in the liver. Due to this, incredibly small doses (10 mg per day) are enough for pain relief. A CBD oil massage will help you relieve muscle soreness, back and joint pain.

3. Reduces Inflammation

CBD reduces inflammation and promotes calcium homeostasis in rheumatoid arthritis joints. Therefore, it supports joint health. What is more, it reduces inflammation all across the body, thus enhancing recovery processes. Hence, a CBD massage can promote joint health and general wellbeing.

Is it Safe to Use CBD for Massage?

CBD itself is a safe component, and as mentioned before, it does not involve euphoria effects associated with marijuana. What is more, it does not cause medium or severe adverse effects. While there are several infrequent side effects, such as dry mouth, dizziness, and diarrhea, it is barely possible to experience them during transdermal application. It is much safer than oral CBD treatment.

Nonetheless, before taking a CBD massage, consult with your doctor about drug interactions and make sure you use the best quality CBD oil that contains no more than 0.3% THC.

The Bottom Line

massage

CBD can become an excellent addition to your massage therapy due to plenty of health properties. Thus, a CBD massage helps you relax, reduces anxiety, inflammation, joint and muscle pain, regulates blood pressure, and promotes joint health. What is more, it is entirely safe. Therefore, if you want to take your massage therapy to the next level, you can undoubtedly use CBD.

Jamie Taylor has ten years of experience in the medical sphere, working mostly with patients diagnosed with neurological conditions. He was curious about the idea of herbal medicine and was exploring the multiple healing properties of CBD. Shortly after the Farm Bill approved the legal status of CBD, he established ValidCBDOil and got a chance to apply his knowledge to practice and help people overcome annoying health conditions.


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The Importance of Photography in Spa Industry Marketing

Nowadays, having an online presence and being on social media is essential for a successful business. Posting professional photos on your page makes it stand out. Display your environment and services in a captivating way to attract more customers.

As humans, we’re wired to process images, and they’re much more potent and quicker to resound with us than words. Here are a few reasons to invest in a good photographer for a commercial photoshoot so you can better promote your spa.

Make Your Business Look More Professional

By having quality images on your social media profiles, you let people know you’re invested in your business. It shows you’re committed to it and inspires confidence.

Hiring a photographer is indeed essential. While most phones nowadays have decent cameras, what matters is the professional’s expertise.

Framing, lighting, and deciding what looks good with what makes sure your pictures are incredible. A photographer’s skill can be the difference between your advertisement being a hit or a flunk.

Engage Followers

A good photo makes people stop scrolling when they see your post. Engaging with your followers gives your business a more personal touch and strengthens your relations with potential and current clients.

According to Facetune’s blog post about it, you should “call on your followers to share their thoughts, their advice, their tips, and tag their friends.” Creative captions get more replies and likes, so be memorable.

Regular posting is key to keeping people engaged. Use stories for short daily updates and immersive views of your spa. People love to see others in pictures, and you can take the opportunity to showcase your amenities. Remember that great photos need great captions.

Say More With Less Text

Today, the average person’s attention span is just 8 seconds. It would be best to avoid lengthy texts, as you can say much through the photos themselves.

Dividing your content between picture and text makes it easier to absorb and for people to retain. We tend to associate thoughts with images much more than words. So much more than molecular biologist John Medina said pictures could help us remember five times more information than just words.

Build an Emotional Connection

A study from the University of California shows that people react more to emotional images  -such as other people smiling- than emotive words alone. Post pictures of people having a good time at your spa and others will want to come.

Use text to focus on specifics and imagery to set the mood and ambiance of your posts. Consider talking about the products you use and why they’re better. Show you care for their well being and not just for their money.

You might want to show the staff in some pictures so that people feel even more comfortable when they come. Seeing familiar faces makes us feel safe and relaxed.

Let Them See You
Pictures elicit strong emotions in people, and they’re one of the best ways to make them want to go not to just any spa, but yours. Focus on posting peaceful images that make you feel calm to inspire your followers to feel relaxed.

Let people see your spa from the inside, so they know what to expect. Diversify your photos and space your posts enough to make sure you get the most out of each photoshoot and keep your followers reading your content. It might be tempting, but don’t post your new beautiful pictures all at once.

Advertising strategies change with the times, but using relatable images is a tried and true method for attracting people and increasing sales. It’s an investment that pays off.

Image sources:
https://pixabay.com/photos/spa-massage-relax-salon-3184610/
https://unsplash.com/photos/iFSvn82XfGo
https://www.pexels.com/photo/woman-with-white-facial-mask-3985331/
https://pixabay.com/photos/physiotherapy-massage-back-relax-567021/


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What Is: Tumescent Liposuction

Tumescent liposuction is considered by many cosmetic surgeons and patients to be the safest and most effective form of liposuction surgery. The use of larger amounts of local anesthetic not only reduces pain after surgery, but also reduces bleeding, swelling, and skin irregularities and makes the entire procedure run more smoothly.

The Procedure

Tumescent liposuction has gained a tremendous amount of popularity in recent years, primarily because it has eliminated some of the unpleasant side effects previously associated with liposuction, resulting in a shorter
recovery period. The procedure itself is similar in method and cost, but with a few differences.

In the first step of tumescent liposuction, a large dose of liquid (composed primarily of lidocaine, a local anesthetic, and epinephrine, which helps to shrink blood vessels) is injected into the part of the body being treated. The added fluid forces the compartments of fat to swell and firm up, which lets the provider extract the unwanted fat smoothly and with minimal bleeding.

Benefits of Tumescent Liposuction

Tumescent liposuction can significantly reduce some of the unpleasant side effects of other techniques. Because the anesthetic solution temporarily reduces the size of the capillaries, it can significantly reduce blood loss
during surgery and the pain, bruising, and swelling that occurs afterward.

And because tumescent liposuction provides local anesthesia, patients can avoid the side effects of general anesthesia, such as vomiting and nausea, they can even be awake and aware of the treatment.

Risks of Tumescent Liposuction

As with any form of liposuction, complications can occur during tumescent liposuction. Two risks that are unique to tumescent liposuction are lidocaine toxicity and fluid accumulation. Lidocaine toxicity occurs when the amount of lidocaine in the tumescent solution is too high, making it difficult for the body to adequately metabolize the drug. When too much solution is injected into the treatment area, it is possible for fluid to accumulate in the lungs.

To avoid this complications and achieve maximum results the procedure must be performed by a qualified practitioner. Although tumescent liposuction has made fat removal easier and less painful than ever before.

https://liposuction.elitemedworkshopsacademy.com/registration

Grow Your Spa Business With New Sales Strategies

spa business

If you run a spa or similar business, you are likely always working hard to increase your sales. Local businesses can be very lucrative, but they also need constant marketing attention to maintain a sufficient customer base. The following tips will help you to enhance your sales strategy and grow your business.

1) Ask Your Clients About Their Visit

All sales strategies should be grounded in customer wants and needs. The best way to identify these is to simply talk to clients. You can ask them about what they would like to see more of from your business. Getting suggestions both gives you ideas and shows your customers that you are listening.

Consider asking each client about his or her visit at the end. Alternatively, send people a follow-up email the next day to ask about it. This can help you gain valuable information.

2) Upsell Clients With Add-Ons

Spa businesses can do very well by upselling clients. The client is getting a massage? Consider adding aromatherapy to the experience, for example. This is a good way to add some extra money to each sale. Additionally, many upsold services and products can have excellent margins.

This is often easier than bringing in another client. This is especially true for spas. After all, your customers likely want the full, relaxing and pampering experience.

3) Be Confident About Sales

When you want to sell someone a service or product, be confident about it. A lot of people are uneasy because they aren’t used to sales. However, it is important to believe in your business and your offerings. They are much more likely to buy if they can sense that you believe in what you are trying to sell.

To aid with this, only offer products and services that you believe in. Don’t add a new product to your lineup that you will feel uneasy about selling.

4) Get Branded

Branding can play a big role in business success. For spas, it can be difficult to stand out. Try to avoid overly cliché imagery and signage for your business. Instead, add some elements that will make you more noticeable. It can be very helpful to have giveaway items that people bring home. For example, you may sell self-care products with a branded caddy. This puts your business name in front of your customers.

5) Don’t Be Afraid To Offer Special Promotions

It is always a good idea to offer people a reason to buy. If one of your customers is considering buying from you but uncertain, a discount or special add on can make the difference.

You could offer some money off one of your top services. For example, give a discount on massages. Then, use that to sell other products and services. Alternatively, use it to simply increase your customer base. Another option is to offer one of your upselling items for free. Maybe run a promotion offering aromatherapy to all your customers.

6) Ask for Reviews

Finally, ask your customers to review your business online. Pick a platform that you will focus on and request that people review you there. For example, if you choose Google, send a polite request to your clients after their visits. This is a great way to increase your visibility and bring more people in the door.

Social proof is a big part of sales. The more reasons you give people to consider your business, the better off you will be.


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Can Dental Implants be Covered by Insurance?

dental implants

It is not a secret that dental implants are the best option for missing teeth issues. This treatment under cosmetic dentistry is one of the most effective solutions for teeth replacement. If you want to consider this as an option for your dental needs, you also need to know that it can be a bit costly. Before you go on with the procedure, you may want to check your medical or dental insurance. Knowing the coverage of your dental insurance plan can help you deal with the cost easily. 

Since dental implants are permanent, they are considered as good investments. It does not only help you maintain your oral health but also gives you the self-confidence you need. Your understanding of the cost that is involved in the treatment will also help you assess the protection you will get from dental insurance. 

Insurance Plan Covers Depend on:

    • Insurance Provider

There is a difference on the terms and coverage among insurance providers. Knowing exactly how much of the cost will be shouldered by them must be considered. 

    • Plan Coverage Details

There are some insurance plans that cover implants but there are also some that do not. According to the American Association of Oral and Maxillofacial Surgeons (AAOMS), the coverage may vary according to the plan. Aside from that, the nature of the tooth loss may also be one of the considerations. 

    • Plan Annual Limits

And finally, you should know the annual limits of your plan. If you have already used it for some other treatment, it may also affect how much will be covered. 

Talk with Your Insurance Provider and Oral Surgeon

It should be noted that only the insurance provider can provide the answer that you need. This is why you need to discuss to them your plans to have a dental implant treatment. This way, they will be able to give you the exact picture on how much you will be able to get from them. There are some instances when you can get a hundred percent coverage. Some insurance providers would cover implants that are needed due to an accident. 

Aside from that, you also need to talk with the oral surgeon. This way, you will be able to know the extent of the procedure that needs to be done. You need to understand that there are additional steps that must be done aside from the standard implant treatment. You may need to undergo teeth extracted. There are also instances when a patient needs a bone graft to be placed in their jawbone. The cost of all these additional treatments will determine the final cost. 

What Kinds of Insurance Cover Dental Implants?

As a patient, you have to investigate the options that are presented. You need to know the extent of the surgery for you to be able to compare the cost and the coverage. Even the cost of anesthesia can affect the cost. This is why you need to contact your dental insurance provider. Here are some of the things that can help you get enough information: 

    • Discuss the extent of the surgery

Know if the crown that will be attached is going to be covered by the dental plan. If there are medical complications because of tooth loss, will it also be covered? There are some insurance plans that cover specific aspects of dental implants only. When the replacement is due to an accident or an injury, the coverage is also different as compared to normal circumstances. 

    • Review the plan’s annual limit

After knowing all that is going to be paid for your treatment, you now have to look into the plan’s annual limit. Reviewing the annual limit of the plan will help you know if there is a need to add out-of-pocket payment. This information is necessary for you to be able to know the exact cost that you will shoulder even with your insurance. 

    • Benefits depend solely on an individual policy

One of the mistakes that people commit is that they base their medical budget from someone else’s experience. You need to know that the benefits that people get depend on their individual policy. Aside from that, the additional treatment needed also differs from one person to another. Even the situation that led to the need for the treatment may also affect the cost. With that, you have to focus on your own treatment needs and the specific rules stated in your policy. 

Getting medical or dental insurance is one of the best ways to deal with dental costs. Dental implants are good investments. Unlike other dental treatments that may require replacement, dental implants can last for a lifetime. This is why it is worth the price. It may be more expensive as compared to other treatments but you will surely enjoy its benefits. Since it is as good as permanent, you will be able to eat, smile and talk confidently. It looks exactly like the natural teeth. This is also why a lot of people are considering this option. It is indeed worth the cost that comes with it. 


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Being flexible in New Times

I learned to play golf as an adult, well 32 years old which was 30 years ago. I spent a lot of time going to the range, playing golf and getting frustrated. I thought to myself “what is the problem here? I’m athletic and I know how to swing a golf club.” This went on for a number of years until someone suggested I take lessons. I grew up in Minnesota where we finally like to Proclaim that we learn to skate before we learn to walk, I played football when I was much younger and was very quick down the field. Why would I need lessons? I think I’m a pretty good athlete LOL… until you try something new and find out it is tough to be successful, especially after doing it the same way for many, many years. 

For those of you who have tried to take on a new sport there is always a very high learning curve to being good at it especially as you move up the age scale. Take for example pickleball, which is popular with the elder set in our society and puts less wear and tear on your body then tennis. Yet, there is still a learning curve and it is not over night. 

So I am now thirty years down the road playing golf where tracking yourself is based on a statistic called a handicap. I started Golf as a 28 handicap and I’m now a 13.7, but not happy. Why? I want to be what is commonly termed a “single-digit” handicap that means under 10 and in my case I’m aiming for 9.9 (since I have been a single handicap before it’s even more important to get there again). 

When you play golf, your playing partners are generally very happy to give you a number of tips; keep your head down, don’t sway, take the golf club back lower and slower, change your tempo and on and on… This is not the best way to be a better golfer. So, what to do? 

I’m back to lessons at a place in Scottsdale called GolfTEC, they have facilities across the country and they utilize computers, swing analysis, all kinds of tools to help you get to your calls. The first lesson isn’t as much a lesson as it is an analysis of where you stand today. Then you fill in a questionnaire on what it is you’re trying to change, where are you already happy, what would you like to improve on and more. In addition, they suggest that you buy what they call “credits” which are essentially lessons and you buy them in a package for the year (I did). Why? Because just like running a spa (salon, medical spa, etc), we don’t always have the right information to go forward. Sometimes you just need to purchase expertise in an area you are not familiar with. With golf, I’m buying expertise to attain my goal. In the spa channel, you may need to hire in a number of different areas Including but not limited to; retail purchasing, sales education, accounting, marketing and advertising, visual merchandising and the list goes on and on. 

Frankly, you can choose to not hire an expert and sometimes you get lucky and whatever you do works, but most times you will fail because of the lack of knowledge. The short-term investment in dollars can pay long-term benefits to you and your facility, but you have to choose to go out and get expertise. Times are different today and what you did last year may not matter in today’s environment. Be flexible and be ready to change! My favorite direct marketing adage is “test, test, test again.” Get ready to test!


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Hair Towel from Luin Living

Luin Living’s Hair Towel is a perfect fit for the everyday moments after a shower or bath. The Hair Towel is made from the finest cotton to dry even the thickest hair and feel extra soft on the skin. The Hair Towel has the added convenience of a clip, so it will stay securely in place. One size suits all ages and hair lengths.

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From Luin Living