F.C. Sturtevant Appoints Division VP

The F.C. Sturtevant Company has named skincare industry veteran Scott Friedman vice president of the Professional Skincare Division. Friedman will be leveraging his 20 plus years of industry experience to support F.C. Sturtevant’s probiotic skincare line, Columbia SkinCare, in the dermatologic and medical spa markets. The Professional Products Division develops products designed to help balance the body’s microbiome.
 
“I am very excited to be leading the Columbia Skincare Division of The F.C. Sturtevant Company. The emphasis on quality product development and commitment to comprehensive brand support and product training is best in class,” said Friedman. “Columbia Probiotics technology is the world’s first strain-specific probiotics created for topical usage. These clinically-proven, multi-functional products for all skin types fill a need that currently does not exist in the professional skincare market.”
 
Friedman’s experience includes consulting with Coola Suncare and Fillerina USA and launching both in the physician and medical spa markets, building a successful startup suncare company, MDSolarSciences into a seven-figure sales company and helping make MedSkin Solutions into a considerable contender in the Americas market.
 
“Scott Friedman is highly respected among colleagues, and he excels in product development,” commented company CEO Steven Rosenfeld.
 
Friedman is currently developing the company’s marketing plans for its expanded outreach into the professional skincare markets. With Friedman’s guidance, the company plans to introduce several new products over the next 12-18 months.

Landscape Marketing Ideas: 12+ Awesome Marketing Tips, Ideas & Strategies to Grow Your Landscaping Company

The landscaping industry has been growing at a healthy rate year over year. 
Forecasts also show that median income and revenue of landscape companies owners will continue to increase. 
And, as you can clearly see from Google Trends, the popularity (and therefore competition) of landscaping companies is rising as well.

This landscaping industry growth can be attributed to the following factors:

  • Increase in disposable income in the U.S.
  • Increasing number of older Americans (aging or busy homeowners)
  • Increased outsourcing of landscaping services
  • Increased level of spending for constructing private non-residential entities
  • Increased focus on corporate campus environment enhancements

Thus, there has been an influx of new entrants to the industry because of the increase in demand.
If you are a landscaping business owner, you should now think of more ways to rise above the competition and maximize the potential of this growing market. Start by upping your marketing game.

1. You need to have a website for your landscaping business

Your website is your company’s online storefront. Today’s consumers – especially those seeking services – have developed the habit of doing research online before making a purchase decision.
The contents of your website can help make prospects perceive you as a reputable professional. Showcasing your portfolio and sharing testimonials from your previous clients will establish your expertise and provide more information about your landscaping business.

2. Build and manage your reputation online 

Register your landscaping business on the main directories: such as Google My Business, Yelp, Thumbtack, Porch, Angie’s List, and Home Advisor. 
This is one of the top/primary factors for making sure your business shows up in the maps – make sure you do it right.
When prospects search for landscaping services online, seeing listings and reviews about your business will further emphasize your legitimacy and work quality.
Ask your clients to write a short review for you and engage with them by leaving replies. This is also true for some of the negative feedback you might receive – always engage politely and leave your side of the story.

3. Run a campaign to make prospects call you

Now that you have established a website, register your business on listings, and have reviews from your existing customers, expect leads to come in asking for estimates and quotations.
But on top of that, make sure also to target “warmer” leads – those who have higher intent to hire already – by launching a call campaign. 
You can do so by through pay-per-click (PPC) advertising on Google or Facebook. Your contact number should be on the main title or copy of your ads and the call to action “Call Now” should be clearly indicated.
Targeted call campaigns have higher ROIs and can provide you with more landscaping customers.

4. Create an official business video

Most landscaping companies fail to realize the value of an official business video. This is a digital asset you can use across all your online platforms.
On average, people spend more than an hour and a half watching online videos per day. In other words, people love watching and engaging with video online and that ain’t gonna change.
A marketing video will make it easier and more engaging for potential customers to learn more about your landscaping services, get to know you as a business and help them Know, Like & Trust you.
And of course, it will give me content for the search engines to find about your business & help build your trust/authority online.

5. Leverage social media

People spend time on social media for more than four hours a day. Your business should be there even when prospects are just idly browsing through their feed while stuck in traffic. 
Create a Facebook business page for your landscaping company and run Facebook Lead Ads to boost awareness and generate leads.
It is also a plus if you build a community for your customers on social media. Ask them to share photos of your work, tag you, and leave reviews.
Leverage the power of referrals so that prospects who find your Facebook and other social media pages see an online community of people who support your business. This gives prospects confidence about working with you.

6. Learn about SEO for landscapers

Businesses who appear on the first page of Google search results have more chances of closing the sale than those who appear on page two and beyond.
Make your landscape business appear MULTIPLE on the first page of Google search by doing the following:

  • Run paid ads
  • Register on Google Business
  • Get listed properly on all the major online directories (check your current local seo health here)
  • Make sure your website is search engine optimized – utilize keywords that prospective customers use to search about landscaping businesses.

Here is an example of a client of ours that we did this for:

Talk about DOMINATING the search engines.
This client is getting ALL the traffic for this search.

7. Promote offline

Your marketing efforts should extend offline.
Participate in local events to showcase your work and expertise to prospects in your area. You want your landscaping business to be your target audience’s top of mind when they look for landscaping services. 
Another idea is to join professional organizations or other community organizations where you can build your network with people and businesses who might need your landscaping services.

Show them you are an expert. Use your landscaping knowledge by teaching others about the best practices in your industry. Volunteer to share presentations for local garden clubs or other similar organizations.

8. Start your marketing efforts before the peak season

It always pays to start first.
Peak season for landscaping services usually starts in spring and continues until fall, depending on the locality.
Begin your marketing efforts earlier by offering a pre-pay discount. Recurring revenue is important for service businesses, such as landscape companies.
Secure your existing clients’ business early on to also help you plan your budget and schedule routes.

9. Suit up

Make sure your landscape crew members are dressed in neat and clean attires that display your company name and logo.
Even your landscaping trucks can serve as mobile marketing materials if you include your company name and logo.
These efforts will increase brand awareness and recognition offline.

10. Make use of the 3/9 strategy

The 3/9 strategy in landscaping means that when you send a crew of 3 out to do a job. Two of them stay at the customer’s house to do the work, while the other one goes to the nine nearest houses to give fliers or leave door hangers, before returning to help or heading back to the offices.

Benefits of the 3/9 strategy:

  • Low cost
  • Another easy way to promote your business offline
  • Helps you learn more about your potential clients and their properties.

11. Connect with similar businesses and offer partnerships

Expand your network to get more business.
Some businesses you can partner with are the following: real estate, pest control, architects, home inspection companies, garden shops, urban planners, community organizers, etc.
They can refer you their client base and you can do the same for them also. You may even want to make service bundles to make the offer more enticing to customers.

12. Get help crafting your landscape marketing strategy

If you are the type of business owner who likes to focus on the operations of your business, getting some marketing help will be able to optimize your process of getting more landscaping customers.
SERP Co has worked with hundreds of brands across several industries.

We were able to help them grow their business through strategic digital marketing.Landscape Marketing Ideas: 12+ Awesome Marketing Tips, Ideas & Strategies to Grow Your Landscaping Company was written by Devin Schumacher and first appeared on SERP Co.


Upgrade the Aesthetics and Delight the Senses to Attract More Day Spa Customers

If you have great marketing and stellar skills, yet not enough customers flood your day spa, consider a front-to-back aesthetic and sensory overhaul. Even a small budget can do wonders to attract more curiosity and interest. Best of all, your pleasing space will inspire and uplift your surrounding environment and the everyday people who pass by it.

A Magical Aroma

Aromas have psychological and mental effects people bring into their visual impressions. It helps if potential customers get a whiff of your day spa before they enter it. Use natural incense, potpourri and essential oils in low quantities so you do not cause headaches and irritation instead of therapeutic benefits.

  • Citrus scents (tangerine, grapefruit, lemon) will make mere passerby feel joyful and optimistic enough to come check the spa out.
  • Eucalyptus, tea tree and peppermint aromas will reverse fatigue or depression into calm, relaxed energy the second customers walk through the door.
  • Lavender, sandalwood and vanilla will create relaxing vibes your clients may drift to rejuvenating sleep from during treatments.

Power in Lights

Lighting can make or break your aesthetic appeal to new and repeat customers. Lighting ignites involuntary reactions in the brain and influences what people think. High light intensity awakens and overwhelms people, while dark and grim lighting can cause a flight or flight response.

Think of romantic restaurant lighting when thinking about how to attract more customers to any store or business, especially one promising retreat and restoration. If you have a storefront or freestanding day spa, use all-glass fronts and plain window treatments to harness the power of natural light.

Keep harsh overhead skylights out of your day spa. If you work from an older building, replace fluorescent lights with more pleasant (and cheaper) low-wattage lamps. Flame and powered candles are most ideal for treatment areas and relaxation rooms.

Communicate in Colors

People flock to day spas for a break from regular life, responsibilities and work. Plan a color scheme inside your day spa against what people want to escape.

Blue, white and gray walls or decor imitate work and business environments. Conservative tones like brown and black dominate many people’s homes. Lay out your day spa in juicy citrus colors (yellow, orange, lime green) or soft, calming neutrals (bamboo beige, navy blues or greens and cream).

When you design or redecorate your day spa, avoid these colors and the effects they have:

  • Red signals caution and alarm plus raises blood pressure.
  • Deep purples inspire creativity and thought when people should be more meditative.
  • Pastel colors such as pink conjure youthful, party atmospheres.

Inspire with Sound

Small business owners often neglect sonic power in optimal aesthetics. Take stock of your spa’s signature style and message to its ideal customers, then play ambient sounds or hypnotic music accordingly.

Stream Latin jazz, soft classical or smooth techno playlists at the front desk check-in area or via surround sound throughout the spa. Use tabletop waterfalls and homeopathic noise machines in treatment areas. These complete the sense people get that your spa is another world they want to escape to.

As you plot out a dazzling but peaceful aesthetic and sensory experience for customers, keep core day spa practices part of your visual strategy. Closets, storage spaces and equipment containers should be discreet and blend seamlessly with the rooms. Constant housekeeping should keep towels, paper waste and garbage to an imperceptible minimum. Always coordinate your branding, online presence and company signage to complement the visual tapestry customers will come to discover inside your spa.

Arlington’s top 4 day spas to visit now

Wondering where to find the best day spas near you?

Hoodline crunched the numbers to find the top day spas in Arlington, using both Yelp data and our own secret sauce to produce a ranked list of the best spots to venture next time you’re in the market for day spas.

Hoodline offers data-driven analysis of local happenings and trends across cities. Links included in this article may earn Hoodline a commission on clicks and transactions.

First on the list is Great Skin Spa Skincare & Facial Club. Located at 3851 S.W. Green Oaks Blvd. in Southwest Arlington, the day spa, skin care and waxing spot is the highest-rated day spa in Arlington, boasting four stars out of 33 reviews on Yelp.

Read more…

Starting a Skin Care Routine—Advice for Twentysomething Guys

As a twentysomething guy, your skin has more going for it than you might think. Sure, you might still be battling acne and dealing with acne scars, but look on the bright side—your skin is still young and bounces back quickly from injury.

Not to mention that you probably have zero wrinkles or fine lines at this age. See? It’s not all bad.

If you want to keep skin young and healthy for years to come, there is no better time to establish a skin care routine like the present. With that in mind, here is our best advice for starting a skin care routine in your 20s.

  1. Stop Using Your Girlfriend’s Skin Care Products

Although it’s tempting to use your girl’s face wash or moisturizer, there are several reasons why you’re much better off getting your own skin care products. Let’s start with the obvious reason: Her skin care products are made for her skin, not yours.

Men and women have several differences in their skin that require unique approaches to skin care. Generally speaking, guys have oilier skin and a thicker epidermis (the outer layer of the skin), which requires potent ingredients that can penetrate through their skin.

Another reason why you need your own skin care products is so that you can form good skin care habits and get into a regular routine. If you continue to use your girl’s skin care products, you’ll never be consistent enough to make it a life-long habit.

  • Know Your Skin Type

Before you can begin shopping for skin care products, it’s important to know exactly what your skin needs. Is it oily? Sensitive? Perhaps both?

While most guys in their 20s have an oily skin type, it’s also not uncommon for them to struggle with sensitive skin. In fact, a 2019 review published in Frontiers in Medicine found that more than half of men report having some degree of sensitive skin, such as itching, burning and redness.

Other skin types include dry, normal and combination skin. Once you identify your skin type, you can begin searching for skin care products that will best serve your skin care needs.

  • Pay Attention to Product Labels

We know that reading the ingredient labels sounds like a major bore. However, doing a little research before you buy skin care products is important to choosing the right products for your skin.

Guys with sensitive skin need to pay extra-close attention to product labels to avoid negative skin reactions. Ingredients such as fragrances, parabens, phthalates, sulfates and dyes have been known to trigger skin reactions and cause flare-ups.

Fragrances in skin care are particularly worrisome because their exact ingredients are considered trade secrets, which means that skin care companies don’t need to reveal what’s in them. By doing your research, you can skip sketchy products that may cause reactions and choose ones that do more for your skin.

  • Keep Your Skin Care Routine Simple

Guys don’t need a nine-step skin care routine like women do. If you’re having trouble sticking to your skin care routine, there’s a good chance that it’s simply too complicated.

All you really need to protect and nourish your skin are the four basics: Face wash, face scrub and two moisturizers (one for the morning and one for bedtime). If you’re struggling with acne, you may need to use an acne cream for men in lieu of your regular moisturizer.

Stick to these basics—at least in the beginning. Once you find a skin care routine that works, feel free to incorporate additional skin care products as you see fit.

  • Don’t Skip the Moisturizer

If your skin is oily and acne-prone, it may seem counterintuitive to apply a moisturizer to your face. However, you shouldn’t skip your daily moisturizer because this can make breakouts worse by drying out your skin.

Instead, look for a moisturizer that is non-comedogenic, meaning, it won’t clog pores. These moisturizers typically contain lightweight yet hydrating oils such as Eucalyptus Oil or Kukui Nut Oil.

To make things simple, use a men’s daily moisturizer with SPF that is formulated for all skin types. This way, you can get the sun protection and moisturization your skin needs without causing nasty breakouts.

  • Go Easy on the Face Scrub

Contrary to what some skin care companies might tell you, there is no good reason to scrub your face every day. Although face scrubs are an effective tool in every guy’s skin care arsenal, they’re meant to be used gently and no more than twice a week.

If you want to get rid of your blackheads, you need to use both your face wash and scrub at the right frequency. Overdoing it on either product can dry out your face and cause oil glands to go into overdrive to compensate, resulting in painful pimples.

Don’t forget to follow up your face scrub and face wash with your moisturizer. This will lock in hydration and prevent skin from becoming dry.

  • Be Mindful of Your Shave Technique

Even though you’ve probably been shaving since you were a teen, there is a good chance that your shave routine could stand to be improved. We know of more than a few guys who use dull razor blades, skip the pre-shave oil and commit various other cardinal sins of shaving.

Nicks and cuts aren’t a good look when you’re a twentysomething guy trying to impress his boss. To avoid the embarrassment and improve skin health, always shave with the grain and avoid shaving the same area over and over again during the same session.

  • Protect Your Skin from UV Rays

As a younger guy, you probably spend a fair amount of time outdoors for work or play. Applying daily sun protection to your face and body is essential to reducing your risk of skin cancer.

According to the Skin Cancer Foundation, men account for the vast majority of skin cancer cases, including invasive melanoma. To reduce your risk, use a daily moisturizer with SPF to your face and apply sunscreen on any sun-exposed areas of your body.

Keep in mind that UV rays can penetrate through clouds and car windows. If your body isn’t covered by SPF clothing, apply an ample amount of sunscreen and re-apply as needed.

Final Thoughts

Unless you have a chronic skin condition or underlying medical issue, taking care of your skin in your 20s should be a simple endeavor. Follow this advice and you should be well on your way to healthy skin in your 30s, 40s, 50s and beyond.

Intercontinental Fiji Golf Resort & Spa Is Mainland Fiji’s Most Luxurious Hotel

Fiji is a beautiful island nation comprised of more than 300 islands, only two-thirds of which are inhabited. There are hotels on Fiji for all kinds of travelers, and those on the outer islands require taking an additional flight (perhaps a seaplane) or boat after arriving at Nadi airport. But there are a handful of luxury properties on Fiji’s main island, Viti Levu, and the Intercontinental Fiji Golf Resort & Spa is the most luxurious of them all, less than an hour’s drive from the airport.

Set on Natadola Bay, Viti Levu’s best swimming beach, the Intercon (as it’s fondly referred to) is positioned to offer the ultimate beach vacation — literally. Oceanfront rooms allow you to step out your door onto the beach, while up on the hillside, a private club awaits. Whatever your travel M.O., the Intercontinental delivers on world-class service in the friendliest, most Fijian of styles (singing is often involved).

Walking around the grounds — or taking the “Bula Bus” that continuously encircles the large property shuttling guests from their rooms to restaurants, the spa, or the beach — you’ll have your choice of multiple venues at which to spend your time. There’s an adults-only pool right on the beach (and a beach activity stand where you can book all watersports), a family pool across the way, and beachfront loungers right on the sand, all of which offer food and beverage service throughout the day. The club has its own dedicated pool that’s open until 5pm. At cocktail hour, it becomes the backdrop for live music.

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LaBella Donna Presents: Ultimate Pure Perfection Liquid Treatment Foundation

Introducing La Bella Donna’s New Ultimate Pure Perfection Liquid Treatment Foundation SPF 15. Formulated with age- defying, skin perfecting Dragon’s Blood and Hyaluronic Acid. Beneficial for skin showing signs of aging including fine lines and wrinkles. This luxurious complexion- loving foundation blends flawlessly into skin for a youthful dewy finish. Clean foundation with Hyaluronic acid and powerful antioxidants such as vitamin E, delivers a silky flawless full coverage finish. Suitable for all skin types This lightweight foundation melts onto skin and provides a fresh undetectable coverage with a radiant finish.

A Protective Barrier Complex helps protect and repair damaged skin. Specially engineered Titanium Dioxide helps scatter light for a more even skin tone while adding sun protection. Optical Diffusion Technology helps minimize the look of lines and wrinkles. Our Ultimate Pure Perfection Liquid Treatment Foundation provides a NON-CHEMICAL SPF 15, Micronized Titanium Dioxide – 8% and Zinc Oxide – 3%

Apply a dime size of foundation using the LBD foundation brush on     cheeks, forehead, chin, and follow by applying a light dust of the desired LBD loose powder to set the foundation, and to get the ultimate broadband non- chemical 50 SPF protection.

Non-Toxic

Glycerin– Humectant: Moisturizes the skin

Croton Lechleri Resin Extract(Croda Dragon’s Blood): Anti- Inflammatory, antioxidant, collagen formation, tissue repair Hyaluronic Acid: Provides maximum below the surface hydration and is the purest and most natural hydrating ingredient available Palmitoyl Pentapetide C-12 Alkyl Benzoate: Conditioning agent Ceramide NG: Restores Moisture

Palmitoyl Hexapeptide-12(Dermaxyl): Anti-Aging, wrinkle smoothing, cutaneous barrier repair

ABOUT LA BELLA DONNA

La Bella Donna is a High Performance, Clean, Cruelty Free, Non-Chemical, Non-Toxic, Reef Safe SPF 50 Color Brand. La Bella Donna prides itself on using the purest ingredients that contain NO dyes, oils, talc, fragrance or parabens.

Our products cover, correct and beautify and are ideal for all skin tones and types.

(especially sensitive and acne prone skin)

La Bella Donna was created in 1993 by mother-daughter duo Kathy and Nicole Tracy, out of necessity to cure their own skin issues when they were unable to find products that truly matched their skin tone without irritation. A complete line of clean beauty was born never using toxins, parabens or fragrance, that are safe to use on all skin types, made in the USA and headquartered in Los Angeles.

Our brand is a favorite among Makeup Artists, celebrities and influencers due to its incredible and light weight texture, long wear affect, suburb pigment, blend ability and effortless application.

La Bella Donna is sold in Resorts, Spas, Dermatologist, Medi-Spas and Beauty Boutiques nationwide.

First 1000 Days of Wellness® Now Offering Spa & Wellness Training Globally

(February 3rd, Brescia and New York)—the First 1000 Days of Wellness® (F1000 Days) is partnering with Wellness Education Hub, a specialized training organization that trains and equips spa and resort professionals with “elevated educational” offerings for their guests. The program focuses on early prevention of NCDs (chronic disease), through wellness practices; educating and empowering individuals and the general improvement of quality of life, thereby optimizing the conditions for mental and physical wellbeing for the future offspring, early childhood development and transgenerational genetic inheritance. The F1000 Days Spa and Resort Training Program will prepare massage therapists and estheticians to serve a very significant segment of the population – couples who are trying to get pregnant (preconception), during pregnancy or postpartum and then the first 2 years of life with baby. “The Science we have today on earliest human development allows and supports us to create a unique program for women and men – and eventually their babies – where we integrate all of the positive wellness actions – before conception, during pregnancy and during the critical first two years of life- that we know may prevent chronic diseases and build an optimal way to live and thrive -” commented Sergio Pecorelli, MD PhD, Creator, Co-Founder, and Chief Scientific Officer of the First 1000 Days of Wellness program. The mission of the program is to support women AND men during their reproductive years, before, during and after pregnancy into early childhood, to improve the health of the next TWO generations and PREVENT non-communicable diseases globally! Through hands-on training, online study and live lectures, the 24-hour F1000 Days training curriculum provides massage therapists and estheticians with the knowledge and techniques to safely, confidently and compassionately offer specialized massage and esthetic treatments to men and women. Students will learn the F1000 Days “4 Pillars of Wellness” together with expert knowledge of epigenetics and the human microbiome just to name a few specialized areas. Weighing in on current practices in the Wellness space, Co-Founder and leading holistic physical therapist, Patricia Ladis, PT, CBBA had this to say: “I have been treating both men and women in my practice in New York City for many years and working with the perinatal population. The First 1000 Days of Wellness® Program uses robust science and fills an important knowledge gap about what people, who are of childbearing years, need to know and do, to amplify their health and wellbeing before and after they get pregnant. We now know that this is key to understanding how to best navigate this time since there’s nothing else like our program out there.” The program’s extensive content includes some of this year’s Global Wellness Summit Trends (from the 2020 Report), including the Circadian Behaviors, Music, and Fertility. Joanne Berry, Founder of Wellness Education Hub says “we are extremely honored to have partnered with the F1000 Days of Wellness Team to offer this very elevated educational program for the spa and wellness industry. We hope to share this knowledge with many spas and wellness facilities so that they are able to then educate their guests on creating healthy generations for years to come.” “We are in the process of developing custom curriculum and modules that are specifically designed for spa and wellness professionals leading to new wellness programs that can be offered in spa and wellness facilities globally. Since we know that more than 50% of pregnancies, overall are not planned, the best approach is to always try and maintain a wellness lifestyle and the First 1000 Days provides just that” added Alina Hernandez, Co-Founder and Director, Development & Communications. One of the key areas of training will be the specialized F1000 Days Consultation for guests, as well as “take-home kits” that will facilitate a continuity of repeat visits for the spa. Spas that are trained by the F1000 Days Program are identified by the First 1000 Days of Wellness logo. All students will receive a certificate and pin so that they are easily identified as a F1000 Day Spa and Resort Program Provider. F1000 Days of Wellness and Wellness Education Hub will launch the spa and wellness training program mid March, 2020. About First 1000 Days of Wellness Program: The First 1000 Days of Wellness is a Wellness program created by leading European public health figure Dr. Sergio Pecorelli, MD, Ph.D, who co-founded the program with Alina Hernandez and Patricia Ladis, PT, CBBA, who are both members of the Global Wellness Summit community and contributors to the Global Wellness Institute. The program is designed to prepare mothers and fathers to have healthy babies utilizing precise wellness prescriptions, from the First 1000 Days of Wellness®, during the perinatal years. The First 1000 Days was named in the 2018 Global Wellness Summit Trends, in its own right, and the program was founded and launched that same year. A WELL population. By knowledge and design. For a regenerative future. The First 1000 Days of Wellness® Program, Healthy Parents, Healthy Babies, Healthy Generations Visit: www.first1000daysofwellness.com About Wellness Education Hub: Joanne Berry, LMT, LE founded the Wellness Education Hub in 2018 to fulfill the demand for high-energy, high-quality spa and wellness training across the U.S. and Globally. The Wellness Education Hub partners with niche educational offerings, skincare, bodycare and equipment companies globally to build their training programs and bring them to market. Dedicated and incredibly passionate about contributing to the industry that she loves, Berry has worked hard to learn all facets of the spa and wellness space, so that she can deliver education with a well-balanced and knowledgeable approach. Berry has recently been awarded the “Women in Wellness Educator & Trainer of the Year 2018” in the USA and is also the Vice Chair for the Women in Leadership Initiative through the Global Wellness Institute. Visit: www.wellnesseducationhub.com Media Contacts: Alina Hernandez, Co-Founder & Director of Communications Email: alina@first1000daysofwellness.com Joanne Berry, Founder – Wellness Education Hub Email: joanne.berry@gmail.com

Six best CBD infused recipes for 2020

Food is not always about having what’s delicious but also accessing human wellbeing in innovative styles through dishes. One such substance that has taken the culinarians by storm of late is CBD. In recent surveys, Cannabis/CBD-infused food and drinks have come up as the most sought after food and drinks item. So what’s the rage all about?

CBD is the abbreviated form of “cannabidiol.” CBD is derived majorly from Hemp, which is an industrially cultivated strain of the Cannabis sativa species. The extraction happens in a wholly organic manner, mostly for medical and industrial use.CBD is one of the several cannabinoids present in Cannabis sativa. CBD that originates from Hemp is not psychoactive (in simple terms, it won’t make you high), and this is one of the causes behind its growing popularity.

Studies have shown that Cannabinoids like CBD positively affect most of our digestive issues such as Gastric Functions, Gastrointestinal Actions, Metabolism, Inflammatory Bowel Diseases, and Gastrointestinal Motility and Secretion, among other things. Hence, it is no wonder why CBD is dominating the menus of major eateries.

How can you apply CBD to your food:

Before you get ready to put CBD in your dishes, you should be aware of some technicalities. Firstly, you need CBD extracted into a fat item for cooking purposes because CBD, a cannabinoid, is lipophilic, and it pairs perfectly with different fats. You can use CBD tinctures from online dispensary canada to begin your cooking spree. Here are some facts you should consider before adding CBD in your recipes:

  • Don’t let your CBD oil or tincture come in direct contact with the heated pan, and keep the overall cooking temperature low. Otherwise, the health benefits of CBD will be reduced.
  • Combine CBD oil with another fat-based cooking oil. There are many oil-based fats that you can blend with CBD oil, like olive oil, avocado oil, and coconut oil.
  • Understand the flavor and aroma of your CBD oil before using it for cooking to avoid surprising tastes from the dishes.

Now that we are aware of all the caveats, let’s have a look at the 6 best CBD infused recipes that you must try in 2020:

CBD Chocolate Chip Cookies:

It is one of the delicious food choices in the world, particularly when you make them stuffed with nutritional benefits. These CBD infused wafers are a great option when your tired body is yearning for carbs and calories following a hard workout.

To make these delicious cookies, you’ll need almond flour, coconut sugar or honey, almond butter, coconut flour, cinnamon powder, vanilla bean paste, eggs, dark chocolate chips, and baking soda.

CBD-infused fish tacos:

A fresh fish taco is the ideal summer evening meal. The dish is a popular restaurant choice that is sure to be a success at home. CBD-infused tacos are an excellent dinner option that gives excellent nutrition, an excess of flavor, and a potent dose of CBD.

To try this, you’ll require lime juice, ground cumin, chili powder, cayenne pepper, salt, cod, pepper, corn tortillas, mayonnaise, avocado, lime juice, purple cabbage, cilantro, and CBD tincture.

Mango Smoothie made from CBD:

Smoothies prepared from Cannabis are increasingly becoming popular. Still, the flavor will not satisfy everyone! CBD users sometimes like to brew up a sweet CBD drink. Drinks like CBD smoothies are a perfect fit for an early-morning intake of CBD. Try this delicious mango beverage filled with CBD for the daybreak starter. It takes little time to make a couple of drinks, and it boosts you for the whole day.

To get your smoothie, get your hands on mango, banana, milk or Hemp milk, yogurt, CBD tincture.

CBD Whipped Cream:

Not every edible CBD profile has to be a pure and heavy foodstuff. Drawing motivation from a cream recipe made of Cannabis, one can try a whipped cream made with CBD. This cream can be combined with any dessert or used as a topping for a  sweet, smooth CBD twist. You’ll need cold cream for whipping, powdered sugar, vanilla extract, and CBD tincture to prepare it. 

CBD Parfait made from Hemp Milk:

A CBD milk plus honey parfait appears a bit distinctive from a normal parfait. But it is undoubtedly going to dazzle at a house party. There is also this preparation with CBD and hemp milk for people who strictly want to stick to Hemp! Just keep in mind that you should create this in advance because it should be kept in the freezer for a whole night.

You need to gather egg yolks, honey, caster sugar, hemp milk, CBD oil, mascarpone cheese, raspberries.

CBD Guacamole:

Guacamole is a simple to make recipe that is stuffed with nutrients. Avocados are already acknowledged for their heart-health and anti-inflammatory benefits. Avocados are rich in healthy fats too, which is ideal when cooking with CBD oil, as it is simply absorbed when joined with fats from an avocado.

What you’ll need: Ripe avocados, lime juice, kosher salt, ground cumin, ground cayenne pepper, onion, tomatoes, clove garlic, fresh cilantro, jalapeno, CBD tincture.

It is evident that CBD is gaining ground in people’s imagination, and this is getting reflected in the cuisines. However, go slow upfront and taste some sample CBD recipes to know how your system responds to it. Let 2020 be a great year for your health, and what better way to start it than by absorbing a healthy substance like CBD!

Global Sources Association Partnership Program

Join our Global Sources Association Partnership Program of the April edition of our Hong Kong shows.

Held from every April and October 27-30Global Sources Lifestyle is a dedicated sourcing fair for design-led, creative, curated and innovative lifestyle products featuring the latest trends in sports & outdoor, travel goods, health & beauty, gifts and stationery. It is co-located with the Global Sources Fashion for a total of 2,000 booths all under one roof! You may find further details at www.GlobalSources.com/exhibitions

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