LIVE Emergency $2 trillion CARES Act meeting: Watch the Replay NOW

Not sure if you were on the LIVE Emergency $2 trillion CARES Act meeting Sunday or not. 

We haven’t had time to play around with our data and remove the attendees so I apologize if this is a duplicate email.

WOW what a turn out we had. Over 750 people were on the LIVE event. 

James (our subject matter expert) drilled deep into what the NEW CARES Act means, what the SBA are offering and how it is applicable to sole proprietors, business with employees and multi-locations specifically for our industry. 

We truly hope you got/will get value from it and I am sure you are going to have more questions. We suggest you watch the replay Q&A over and over.

Click Here or the Video below to access the resource page where you will find:

  1. Replay Video (2 hrs and 47 mins)
  2. How to work with James and his team at James Rainwater CPA for those that want professional help and everything done for them fast and efficiently to maximize getting what you deserve.
  3. A cheat-sheet resource guide with lots of information and links James prepared for you. #1 resource guide.
  4. Updates: The Acts, bills, what you can do/not do is changing literally every day, sometimes hourly. James and his team are on top of these rapid changes and will be posting updates in the above resource guide as and when they become available.

The first half of the replay is James going over what is available now and in the near future and what applies to sole proprietors, businesses with employees and multi-location operations. 

The second half is me doing a rapid fire Q&A. Must have been over 150 questions.

Enjoy and dig in. Don’t sit on this. Money Likes Speed…

All the best,


P.S We are receiving many emails asking ‘how can I work with James and his team’. I am trying to field calls and emails for him. Just hit ‘reply’ and let me know your circumstances and I will make sure his office gets your info.

How to Leverage Inbound Marketing

While you’re working remotely, market your services to your clients by creating valuable content.

As the world hunkers down and self-isolates, we’re all glued to digital means of communication and information-gleaning. While checking for the latest developments in the fight against coronavirus, remember that promotional products end-buyers are also looking for ways to continue serving their customers. Suppliers and distributors can use inbound marketing tactics to let customers know they can help.

Inbound marketing is the process of creating valuable digital content for your audience to consume on their own terms that can position you as a subject matter expert and thought leader, minus the hard sell.

Not surprisingly, spending habits have changed drastically in a matter of weeks. According to Suzy, a consumer insights platform, more than 70% of Americans are now “very concerned” about COVID-19, with top areas of worry being family health, personal health, job security, the economy and spreading the virus to others. That’s up from 47% just two weeks ago. Almost 60% believe the crisis will last for three months. Concerns are very primitive at the moment, and marketing must be sensitive to that.

In these strange times we’re living in, it’s more important than ever to position yourself as a calm, focused marketing partner who’s got your clients’ backs as they try to figure out their next business steps. As states implement restrictive health measures, communicate with customers about current business hours and any restrictions on turn times. Disseminate immediate logistics information, while also thinking more strategically about how to weather the situation alongside your clients, and form relationships with prospects along the way who will remember you when things settle down.

“We all have to stay in action,” says Erin Joy, founder and CEO of Black Dress Circle, a St. Louis-based business consulting and coaching firm for women. “Even though we don’t know exactly what’ll happen, executives and business leaders who stay engaged will drive creativity right now and will survive and stay on top.”

Offer useful information on social media.
Millions of people are spending even more time on social to keep up to date with virus news, but messaging needs to be intentional and sensitive in the face of this unprecedented situation. “It’s a great time to benefit from more traffic,” says Dave Farrow, CEO and founder of PR and marketing firm Darrow Communications in Buffalo. “But make sure it’s not tone-deaf. One company said they’re open and cleaning, and they were eviscerated on social because the government’s telling everyone to stay home, no matter what. That’ll lighten up over the next couple weeks.”

It’s acceptable – in fact, expected – to put coronavirus up front in social media marketing. “State it right off the bat,” says Farrow. “Say something like, ‘You’re stuck in the house, so take this online course or check out these product ideas to fight the boredom.’ ”

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SALT-Ed – The Coronavirus and Halotherapy

We encourage all salt therapy providers, facility owners, and staff to learn about the facts regarding the new Coronavirus (COVID-19). There is a lot of news, information, opinions, and commentaries regarding this new virus and we encourage all Certified Halotherapists™Salt Therapy Facility OwnersProviders, and Staff to be an educated resource in the community for understanding and communicating the facts, and not the myths and misconceptions of this virus.  While there may be political and economic implications, this is a lung and respiratory health issue facing our world’s population.

This is a new virus, and there have been no studies produced to show that halotherapy will prevent or relieve its symptoms. However, given the current evidence that supports relieving symptoms of upper and lower respiratory conditions, halotherapy is safe. As we always recommend, please have consumers consult a physician or licensed health professional.  

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Salon owner gives tips on how to maintain beauty routine while stuck at home

Carolyn Cappabianca is the owner of Magnolias on the Green Salon. Her salon offers different services like hair care, nails and lashes.

Now, with salons being closed in Ohio, she wants to make sure her clients are taking the right steps to keep up with their beauty needs.

She and some of her employees are posting videos to social media with tips on how to keep up with things like hair, nails and lashes while salons are closed.

“Our industry, we can’t help you right now and we feel bad, but we just can’t be in your space. So, we wanted to give tips at home so that they have some ideas of what to do in the meantime,” Cappabianca said.

Cappabianca says many people may rush to use box dye on their hair, but she said that’s not always a good idea.

“We know that’s just not good; it can be damaging to your hair. So, in the meantime, there are sprays, demi-washes that you can probably find out in stores right now that are the most helpful, anything that can wash out,” she said.

She said fake lashes are very popular right now, so there are certain steps to take when removing outgrown lashes on your own.

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Industry Insights: Houston’s best spas soothe with refreshing ways to de-stress at home

Relax. Easier said than done, right? Wrong. While quarantine and chill may seem more like a prison sentence with toilet paper wars being the only sport worth betting on, this unprecedented time in our history can be made stress-free, enjoyable — even beneficial for your hair, skin and mind — with a few spahhh-ctacular tips to take from local beauty and relaxation experts in the biz.

Solaya Spa & Salon by The Houstonian
Experts at Solaya Spa & Salon, the chic new Highland Village day spa and sister concept to The Houstonian’s Trellis Spa, suggest turning your daily skincare routine into a self-care ritual. Recommending luxury skincare line Natura Bissé, they advise taking steps at the end of the day to unwind, letting go of the day’s worries and taking a moment to focus on yourself, as in with the Inhibit Tensolift Neck Cream which assists with finer muscles and the fragile skin of the neck.

Pro tip: When moisturizing your face and neck, don’t forget about the back of your neck and ears too.

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How Beauty Companies Are Helping Make Up the Shortfall in Masks and Medical Supplies

Over the last week, states, including California and New York, have required all barbershops, beauty and nail salons, and tattoo parlors to close, while nonessential services and elective procedures—meaning everything from balayage and Botox to brow lifts—are on hold for the foreseeable future. Last week, New York Governor Andrew Cuomo put out an official call to the apparel industry to start making masks and gowns—but the beauty services industry has many of those supplies on hand already. So the nation’s nail salons, spa providers, and cosmetic surgeons have been raiding their stocks of protective masks and gloves, tapping into their distribution networks, and getting creative about ways to contribute during the current crisis.

“We made the decision to shut down all of our locations on March 17,” says Tran Wills, co-owner of the nontoxic chain of nail salons Base Coat Nails, which has locations in in Denver and Los Angeles, as well at Nordstroms in L.A., Seattle, Chicago, and Newport Beach, California. “You just can’t stay six feet away from someone doing manicures and pedicures, so we knew couldn’t operate safely.” With the salons closed, Wills gathered all the company’s supply of sterile nitrile gloves, isopropyl alcohol, hand sanitizer, and disinfectant, then started looking into ways to ferry them to health care workers on the front lines. “I was feeling really helpless and wanted to do as much as I could to help the communities Base Coat is in,” she says.

In Denver, where Wills is based, supplies were directed to the Denver Health Medical Center, which focuses on the needs of special populations, while in Los Angeles stock was sent to the Adventist White Memorial general hospital, one of the city’s leading not-for-profit hospitals. “We wanted to donate to the most in-need city hospitals in low-income areas,” says Wills, who has been reaching out to her network of nail professionals to follow suit via social media using the tagline #allhandsondeck. Tenoverten nail salon cofounders Nadine Abramcyk, Adair Ilyinsky, and Jaclyn Ferber, who have locations in New York City, Austin, and Los Angeles, made the decision to close on March 13. “We don’t know how long we will be closed for,” says Abramcyk, who donated their store of masks and nitrile gloves to Mount Sinai in New York and Cedars Sinai in Los Angeles. “As a high-touch business, it’s not just about when the government says we can reopen but when people will feel comfortable coming back in again.”

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