Marketing Strategies to Give Your Wellness Brand a Boost

Every wellness, salon, and spa startup wants more customers, subscribers, sign-ups, and followers on social media and digital platforms. The more attention these businesses attract to their brands, the higher their chances of boosting their conversion rates and acquiring more long-term customers. 

Giving your startup a boost is easier said than done, however. The trick lies in finding more potential customers quickly and efficiently without paying astronomical sums to fulfill your marketing strategies. Luckily, the secret to giving any wellness startup a kick-start doesn’t involve outspending the competition. 

Instead, these businesses need to get creative with their marketing approaches and use outside-the-box thinking to capture the minds and hearts of their target audiences. This creatively fueled growth is often known as ‘growth hacking’, and it’s a fantastic way to promote a business across all of its key channels. 

Here are 10 unique marketing strategies to use to give your wellness, salon, or day spa startup the boost it deserves. 

Create A Referral Program 

There are few better ways to develop a significant customer base quickly than to take inspiration from referral marketing tactics. Research shows that a staggering 92% of people trust personal recommendations over all other forms of marketing! 

Setting up a referral program rewards your existing customers for recruiting new customers on your brand’s behalf. Not only does it expand your customer base effectively. It also engages your existing customers and keeps them coming back to you while encouraging them to spread the word about the quality of your services. Everyone wins. 

You can build a referral program from scratch or use a referral tool like Ambassador to streamline the process for you. 

Launch an Interactive Challenge 

Viral marketing is a great concept, but it can present its flaws. One of these flaws is that often, target audiences find it challenging to tell exactly what the marketing company offers. Even if their digital media is captivating and highly shareable.  

You can resolve this issue by making your products and services the focal point of any marketing campaign. Find the specific needs your business solves and turn them into a challenge that others can solve as well. They will automatically think of your business whenever they do so. 

Show Up at Trade Shows and Conferences 

The wellness industry is packed with regular conferences and events that offer unique networking opportunities for startups. While online marketing is growing rapidly, offline marketing still has its advantages—and if you don’t participate, you could miss out.  

Attending trade shows and events allows you to forge new working relationships with other brands, businesses, and influencers in your industry. This network helps to promote your products and services, announce new additions to your industry, and keep up to date with the latest trends and movements that could influence your startup and your future marketing approaches.  

Share Your Expertise 

As a spa and wellness startup, your organization probably has plenty of health-related knowledge to share with the world. If you want to earn your business a significant uptick in web traffic, share this knowledge by getting featured in a major online publication.  

If your brand or one of its representatives can be featured in a renowned health and wellness-related publication, you could see a major spike in traffic and engagement. The key is to start building relationships with large publications by sharing their content, keeping in touch with editors, and being authentic rather than excessively promotional.  

As these relationships grow, you might be able to make announcements through these publications and enjoy a surge in public interest as a result. 

Find Your Community 

One of the best ways to build a customer base quickly is to understand exactly what your ideal customer looks like and where they spend the bulk of their time online.  

Once you have an ideal customer persona in mind, you can create and share content specifically geared towards this community. This ensures more effective marketing campaigns that attract people who are most likely to become paying customers. 

Support Your Own Business 

This is another excellent organic marketing strategy for startups. Adam D’Angelo, the founder of Quora, propelled the platform to success by becoming one of its most active users in its early days.   

You could achieve similar effects by regularly trying out your business’s products and services and leaving honest reviews that prospective customers can check out. Many customers are more comfortable trying out your services, knowing that you trust your own business to deliver a quality service.  

Host Competitions 

Competitions and contests are highly effective methods of attracting new customers to your business. Platforms like Facebook and Instagram are already optimized to facilitate business-related competitions. All you need is an engaging idea and a tempting prize to make it work.  

Be sure to encourage your existing customers and participants to tag their friends and family members in the competition post as part of the rules to maximize your brand’s exposure. 

Convert Your Competitors’ Customers 

It’s easy enough to identify potential customers that will enjoy your products and services. Look around at your competitors’ customers and you may find that many of them fit your ideal buyer personas naturally. You can target these customers who are using similar products and services to yours but not achieving great results to grow your own customer base.  

Use a stealth email campaign to target these leads and outline why your products and services may better meet their needs than their current solutions. For example, you could highlight the fact that your spa only uses all-natural, vegan cosmetic products to address a target audience that wants to support ethical practices. 

Connect with Your Fellow Brands 

Some startups are simply too small to attract massive audiences by themselves. If you’re in this situation, it might be time to team up with other companies that are more well-established to get the word out.  

Finding strategic partnerships with other spa, salon, and wellness brands in the industry can give both businesses a boost and help you to gain valuable brand visibility within your markets of operation. Remember to partner with other brands that make sense in the context of your own. This means that, depending on the nature of your business, a holistic wellness supplement supplier may be a better partner than a small business that sells specialized sports supplements and protein powders.  

Don’t Neglect the Simple Methods 

Sometimes even the simplest of marketing strategies are highly effective. For example, some brands discount clients’ invoices if they regularly have the same treatments, or if they purchase products worth a certain amount. Many brands and businesses have also enjoyed great success after handing out printed freebies like stickers, nail files, and other small and useful items to prospective customers.  

Giving away merchandise ensures that the recipients have an immediate positive experience with your brand and continue to associate it with that favorable experience for long after it’s happened. Items with visible branding will keep your business fresh in their minds and help to ensure that they call you first whenever their need arises for spa- and wellness-related services.  

Maximize Your Marketing Potential  

You don’t need a perfect marketing strategy to get your wellness startup noticed. What you do need is a unique and intriguing approach that uses out-of-the-box thinking to capture the attention of your ideal target audience. 

Instead of spending thousands of dollars on traditional digital marketing, try the approaches mentioned above to give your business the exposure it needs to thrive. Offer your customers incentives to return and to spread the word about your brand, team up with like-minded brands in your industry, and make your products and services the central focus of any marketing campaign you launch for the best results. 

Meta Title: 10 Unique Marketing Strategies | Day Spa Association 

Description: Your spa, salon & wellness startup deserves a boost. Kickstart your sales with these 10 creative marketing strategies that will engage your target market. 


Featherstones Comfort Pad for tender breasts – and so much more

KINGSTON, Massachusetts: Nov. 9, 2021 – Leigh Smith, a longtime licensed massage therapist doing business as Featherstones Massage Therapy, introduces the Featherstones Comfort Pad, which she designed to offer comfort for women with tender breasts. 

As a massage therapist focusing on women’s health, Smith had long been aware of a common occurrence. When her clients would turn to lie face down, many had a similar response – it was difficult to lie on their bellies because their breasts hurt on the massage table. 

As she studied the matter, Smith realized that not just pregnant ladies or new moms experienced the discomfort, but many women did, for many reasons. They may be pregnant and engorged, they may be nursing, they may have experienced mastectomy or lumpectomy, they may have gone through augmentation or reduction or other procedures – or they may simply have tender breasts. 

That realization inspired Smith to make it her mission to fix the problem, which she did by developing the patented Featherstones Comfort Pad, designed originally to offer comfort to pregnant women, then for women generally, and now for people with many types of tender places.  

The Comfort Pad offers increased comfort for breasts, hips, stomach, neck, back, and spine, as well as pressure point relief for the sedentary population. It may have a feminine design, but it offers universal appeal.  

Applications include massage therapy, chiropractic visits, acupuncture, and orthopedic discomfort and recovery, as well as yoga practice, enjoying the beach or chaise lounge, travel comfort, camping, and stomach sleeping. As Smith says, “A relaxed body is a receptive body.” 

Bryan Burk Graham, DC, CCSP, who operates his practice in Plymouth, Massachusetts, agrees. 

“As a doctor of Chiropractic, when treating patients, a significant amount of time is spent with patients lying on their belly, for both evaluation and treatment,” Graham says. “The Comfort Pad provides additional support and cushion for both men and women, and not only makes the adjustments more comfortable for the patients, but also enables a better, smoother adjustment, increasing outcomes. I highly recommend!” 

The trademark-pending Featherstones Comfort Pad is made in the USA with a 2-inch luxurious Talalay latex foam insert covered with various styles of stretchy Performance Piqué Fabric, which is removable and can be hand washed, or with styles of wipeable Pleather, which gives the feel of fine, stretchy leather and can be wiped clean with a cloth and warm water or an antibacterial wipe – that option is perfect for professional uses.  

You can learn more about Smith and her practice at https://featherstonesinc.com. Find the Featherstones Comfort Pad line at https://featherstonesinc.com/comfort-pad, which offers free shipping to consumers in the USA. View the video at her online store to hear in Smith’s own words about many of its applications. You can also sign up for Smith’s free monthly newsletter. She will never sell or give your information away. Email [email protected] to contact Smith directly. 

Featherstones LLC 
71 Evergreen Street, Suite 4 
Kingston, Massachusetts 02364 
Leigh Smith, owner 

Contact: [email protected] 


Body Bliss™ Wins Favorite Private Label Line in American Spa Professional’s Choice Awards

Press Release

FOR IMMEDIATE RELEASE

Body Bliss Intentional Aromatherapy® Wins Favorite Private Label Line in American Spa Professional’s Choice Awards

Arizona-based Natural Products Manufacturer Recognized in SIX Categories

Cottonwood, Ariz. (November 16, 2021)— The Body Bliss™ Intentional Aromatherapy® team is pleased to announce that the company has been recognized with Favorite Private Label Line in the 2021 American Spa Professional’s Choice Awards. The Arizona-based natural products manufacturer was also a finalist in FIVE categories, including Favorite Aromatherapy, CBD line, Body Care and Natural Line and Ayurvedic Line. The American Spa Professional’s Choice Awards are voted on by spa professionals and magazine readers. Thousands of key decision-makers from destination spas, day spas, medical spas and resort spas around the world share their picks during the voting process.

“We are grateful to readers of American Spa magazine for this acknowledgment,” said owners Pam Sculthorp and Jennifer Rivera. “For the past two decades, Body Bliss has been creating solutions for spas and resort partners. Our custom blending and creation of signature scents and therapeutic body treatments—from luxury hotel room and locker room amenities to successful retail programs, has been the spa industry’s best kept secret. To be recognized in SIX categories is proof that Body Bliss is now recognized industry-wide for the exceptional quality of our artisan handcrafted products and the creation of innovative, results-oriented aromatherapy solutions.”

Body Bliss’ specialty is the creation of signature products for our resort partners integrating indigenous ingredients from their unique locales. Working closely with the general manager and spa director, Body Bliss can create a thread of wellness throughout the entire property. An example is Hacienda del Sol Guest Ranch in Tucson, Arizona. Body Bliss collaborated on bespoke resort amenities, spa back bar, and retail products based on their signature blood orange aromatherapy scent, a perfect representation of the area, as blood orange trees surround the property.

About Body Bliss Intentional Aromatherapy®

Arizona-based Body Bliss™ Intentional Aromatherapy® is a leading manufacturer of natural and therapeutic aromatherapy spa products. Prestigious resort partners like Canyon Ranch, Four Seasons, Hyatt, Miraval, Montage and The Ritz Carlton count on Body Bliss for a wide range of spa solutions. Body Bliss sources raw essential oils and botanicals from around the globe and in our “backyard” in the Southwestern desert. All handcrafted Body Bliss™ products are made in the USA with organic and wild crafted ingredients, Non-GMO, and free of artificial color, fragrance, parabens and sulfates. www.bodybliss.com

###

General Contact:

Pam Sculthorp, CEO

Body Bliss

[email protected]
928.204.1280

Media Contact:

Nancy Griffin, principal

Contento Marketing Group

[email protected]

415.987.0012


5 Innovative Spa Trends To Try For 2022

With the pandemic taking a toll on many people, it just seems understandable how crucial it is to take a break from reality. Unfortunately, it was even harder to find opportunities to pamper yourself and relax due to the restrictions and constraints. However, as situations are being alleviated and controlled, businesses, including the spa industry, are again back in their game, with new promising spa trends for you to try in 2022.

Spa therapies have consistently been recognized as effective means for busy people to de-stress, rejuvenate, and refresh themselves. These few minutes or hours of relaxing and pampering feed your body and soul sure benefits to keep you conditioned once again. It’s time to discover other holistic approaches and innovations related to their offerings. 

If you’re in for some unconventional spa experience, here are some new trends you can try:

  1. Red Light Therapy 

Among the spa industry’s new offerings is red light therapy. This type of healing method involves the use of red-tinted light to stimulate the body’s natural defenses and alleviate a variety of health problems. Remarkably, this has been a famous treatment for people who want to improve their skin condition. This healing system is incorporated into many therapeutic services, such as facials and full-body therapies. UV-therapy beds can even be converted to red light therapy in some cases. You can find a great post to read about this topic online to obtain more information.

Red light therapy stimulates circulation, boosts collagen production, and enhances skin’s healing ability with heat and concentrated light. Because of the noticeable effective results after a few sessions, people have included this skin treatment service in their monthly pampering routines. After all, when you’re stressed out, your skin experiences more imperfections and breakouts, and this method can control your skin issue and renew your skin cells.

No ultraviolet rays are used in this treatment, and it’s non-invasive, so it’s safe to use. However, you can consult with your dermatologist or physician first to ensure that this treatment is suitable for your skin type. 

  1. Hair Scalp Conditioning And Massage 

While it’s pretty standard for people to emphasize caring for their body and face more, it won’t hurt to give more attention to your hair and scalp, too. There are many reasons you should try to have a hair spa. Relaxing your scalp with a massage will facilitate blood flow to the hair follicles, resulting in healthy hair growth. This treatment also cleanses and rejuvenates your scalp. You’ll feel like you’re in a salon and a spa at the same time when you try out this new offering.

  1. Bathing In Nature 

Forest bathing, which had its origins in Japan in the 1980s, is another spa trend that you might have had a few chances of viewing on your social media feeds. As it turns out, many spa businesses are offering this experience, and some of your friends or acquaintances might’ve already tried them.

Forest bathing refers to the act of experiencing feelings of peace and wellbeing, while immersing yourself in the natural environment by spending time in a forest or, at least, being close to nature. Numerous studies have shown that being in nature is beneficial to health, such as lowering your blood pressure, improving your concentration, and even lowering inflammation. 

By spending time in nature, you’ll have valuable time to cleanse, be healed, or cherish or reminisce things that you otherwise can’t when you’re exposed to urban living. With some innovations and a few twists and tricks, even city spa businesses can recreate their own versions of forest bathing so you can take advantage of it without driving miles and long distances into the rural countryside. The key is to get away from the noise and disruptions, and you’ll be able to enjoy your nature bath more. 

  1. Precious Metals Spa 

In spas and luxury hotels, precious metals, like diamonds, gold, and silver, serve more purposes than they intend to have. Although their primary use is to be worn to make the users look elegant and luxurious, they’re now incorporated into spa treatments and relaxation methods, like facial masks, creams, and body wraps. 

Several benefits are noted, including enhanced collagen production, deep hydration, a luminous sheen, and the reduction of dark circles. As these implementations use genuine precious metals upon skin application, it’s understandable why they’re a bit pricier than other treatments in the market. But, if you have a budget to spare, this is, indeed, a must-try. 

  1. Digital Detox 

People who want to disconnect from technology and their hectic daily lives are increasingly seeking out wellness retreats to some relaxing places away from urban life. This method is otherwise known as a digital detox, and it comes with unexpected benefits. Now, this service is already being offered by some spa businesses. This is extremely helpful for people to refresh their minds and keep their bodies healthier. 

A digital detox service enables you to stay in a place with no Internet access, and all you need to do is walk with nature, read books, do workouts, meditate, and pray. To find out what you really feel, you need to disconnect from all the noise around you. And, this is the best spa treatment intended for that purpose.  

Conclusion 

Spa visits play an essential part in maintaining your overall wellbeing. It’s crucial to take a break from your daily grind and plan out a few hours or days to the spa. With the different ideas mentioned above, you can try out new services and elevate your spa experience even more.  


5 Benefits of a Couples Massage

In today’s busy world, it’s harder than ever for couples to find the time to connect. While we all know that it’s essential to take time together as a couple, many of us tend to from Denver to Detroit neglect our most cherished relationship with thoughts of “someday.” The truth is, someday needs to be today to keep the fires glowing with your partner.

Whether you are looking to spend some quality time with your partner or just indulge in a bit of pampering, there is nothing better than getting a couple’s massage. Allowing yourself to sink into the luxury of the best day spa Denver or Detroit has to offer can transport you to a calm and relaxing state.

If you have a special occasion to celebrate or you just want to treat your significant other, choosing a couple’s massage can allow you to enjoy some time together. Let’s take a closer look at some of the benefits of a couple’s massage.

Shared Experience

Women have known and raved about the serenity and pampering that they find when they visit the spa. On the other hand, men aren’t as likely to understand what is in store for them at the spa. Inviting your partner to enjoy a couples massage with you can deepen your connection through a shared experience. Trying new things together is one of the most important aspects of growing together and keeping your relationship fresh. 

Increased Affection

A massage is designed to release built-up tension in your muscles. As you relax, your body will release hormones like oxytocin that is known as the “cuddle hormone”. Oxytocin gives you a more intense feeling of affection which can help you to connect to your partner physically. When you are relaxed, you are more open to receiving affection, feel calmer and happier.

Relieve Stress

Stress is the enemy of a good relationship. We often take our stresses out on our most loved family members, which can ultimately cause a lot of strain. When you get a couple’s massage, you can let go of some of your stress and concentrate on being in the moment with your partner and putting all of your life’s stresses behind. Your massage will also help your body to produce more serotonin which can help you feel calmer and help you communicate with fewer barriers.

Quality Time

With schedules that don’t leave much time for connection, it’s more important than ever to get as much quality time with your partner as possible. While watching television may be something you can do together, it doesn’t help you relax and connect in the same way as the shared experience of a couple’s massage. A massage can take less than an hour, making it the perfect appointment to squeeze into the busiest schedule.

In the Moment

Couples often spend too much time focused on the past or the unknown future. When you visit a spa together for a massage, all you have to do is concentrate on the pleasure of the moment. This focus can extend beyond the massage and help couples to stay in the moment and concentrate on the now.

You and your partner deserve a bit of pampering and relaxation. Keep these benefits in mind when you consider booking a couple’s massage today. 


Eric Taylor Named Board Chair and CEO of the Professional Beauty Federation

Press Release

FOR IMMEDIATE RELEASE


Contact:

Fred Jones, PBFC Counsel

916-768-6060 cell, 530-887-9944 

[email protected]


Eric Taylor Named Board Chair and CEO of the Professional Beauty Federation

Salon Republic Founder and CEO to Take Over the Reins to Guide the Beauty Federation into its Next Chapter


October 18, 2021 — Sacramento, CA —
 The Professional Beauty Federation is pleased to announce Salon Republic founder, Eric Taylor, has been named Board Chair and CEO. In his new role, Taylor will be responsible for driving the beauty/barbering association’s growth, expanding the breadth and scope of its advocacy on behalf of beauty professionals, establishment owners and other industry stakeholders, and deepening the Beauty Federation’s relationships within the industry.


Taylor’s Salon Republic was the first studio-concept salon in California, the largest beauty and barbering economy in the nation.  His first site was opened in Southern California in 2000, and now Salon Republic has over 22 locations in four states.  Taylor aims to bring his entrepreneurial spirit to the Beauty Federation, as the trade association embarks on a number of new initiatives to serve its growing membership and continue to build its influence and stature among industry professionals, policymakers, regulators and the general public.


Taylor is looking forward to taking the PBFC to a new level, stating: “The beauty industry has been good to me, and I want to give back.  The PBFC’s mission is simple and one that I have been committed to since beginning Salon Republic, namely: raising the professional tide to lift the livelihoods and businesses of everyone in the barbering and beauty sector.”


Taylor will set out to expand the benefits of joining the Professional Beauty Federation for hairstylists, barbers, nail techs, estheticians and other beauty professionals. He will lead the vision, strategy and expansion of education initiatives both in-person and virtual, while informing our elected and regulatory officials, as well as the general public, about the vibrant, honorable and indispensable nature of our trade. Taylor and his Board colleagues will lead the Beauty Federation team and membership to reach a stronger level of advocacy for the critical issues facing the beauty industry now and in the future, especially as the industry recovers from the devastating impacts of the Covid pandemic.


PBFC Founder and former Board Chair, Bob Gross, welcomed Eric into his new leadership role, affirming “Eric’s enthusiasm and can-do attitude, as well as the respect and connections he’s earned and developed in our industry, will give an immediate and sustaining boost to the PBFC mission and help lift the lives of all whom we serve.”


Fellow PBFC Founder and President and Chair Emeritus, Ted Nelson, added: “Eric’s thoughtful demeanor and acquired insights will well serve our beloved industry in his new servant-leader capacity.  Eric will build upon our record of accomplishments, developed over the past two decades, propelling the PBFC to the next level of success and influence.”


The Professional Beauty Federation has served California beauty industry since 1999, stepping up its profile in a big way during the Covid lockdowns, defending industry professionals from their devastating impacts.  The PBFC filed a series of federal lawsuits against the unjustified statewide lockdowns of our safe salons, spas and shops, as well as spearheaded a statewide grassroots and media-focused demonstrations campaign that successfully pressured Governor Newsom into reopening our safe skin, hair and nails shops.  To help get our industry professionals back on their feet, the PBFC has assisted over 10,000 beauty professionals obtain the 100% forgivable federal PPP loans (and continues to work with each of them through the forgiveness process).


The Federation has now turned its efforts to leading a significant, nationwide campaign to get more stimulus money for hard-hit salon owners by creating a seamless, online/telephonic service that guides employers through the complexities of the Employee Retention Tax Credit (ERC). The Employee Retention Credit was launched by the federal government in 2020, but recent changes in the law have expanded eligibility to many businesses that previously did not qualify, including those salons that have already received a PPP loan. The Beauty Federation just helped a Fantastic Sam’s franchise owner qualify for over $180,000 in ERC payments. The owner had no idea he was entitled to these funds, having been assured by his trusted accountant he didn’t qualify; nor did he know how to amend his quarterly 941s to apply retroactively, so the Beauty Federation team provided a turnkey solution, doing all of the paperwork and filings on his behalf.  For more information on how industry employers can apply: www.federationplans.com/ERC


About PBFC

The PBFC is a nonprofit trade association that was formed in 1999 to give voice to the over 600,000 licensed barbering/beauty professionals in California and to raise the professionalism of everyone earning their living in this ever-evolving economic sector.  While their mission has never changed, their scope of representation has expanded in recent months, as they blazed the reopening trail for all Personal Care professionals through two successive federal lawsuits against the California Governor, a coordinated, statewide #OpenSalonsNow grassroots campaign and most recently with their nationwide PPP and now ERC assistance programs. For more information please visit www.beautyfederation.org

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Nonsurgical Treatments to Add to Your Spa Offering

Thanks to advances in technology, surgical procedures are no longer the only option if you want to look more youthful and feel revitalized. There are many nonsurgical treatments that can be added to your spa offering that are minimally invasive. These can be carried out in medispas with little downtime needed afterwards. 

As a medispa operator, it’s important to do some research into which treatments are being sought out by the public. This will help you to make good decisions when it comes to buying equipment and building your training. Let’s take a look at some of the most popular treatments available. 

Botox 

Botox is used to prevent and remove facial wrinkles. This is done by paralyzing facial muscles temporarily. Botox contains a very minute amount of a bacterial neurotoxin called botulinum. This toxin takes effect by invading nerve cells. It then releases an enzyme that prevents muscle contraction.  

Botox is the most popular nonsurgical cosmetic treatment for both genders. By smoothing the lines of the face, it helps people to look younger. Botox is also sometimes used medically, to treat muscle conditions, excess sweating or migraines. 

CoolSculpting 

This is also known as cryolipolysis. It is a procedure that reduces body fat by freezing and killing fat cells. The medical device applies heavy suction to the targeted area. It then uses cooling plates that freeze the lipids in fat cells. They then dissolve with no impact to the surrounding tissues.  

It takes around 35 minutes to an hour for a treatment, depending on how many areas are going to be targeted. After the treatment, the fat cells will disappear and be eliminated from the body over the next couple of weeks. This is a great and popular weight loss option that doesn’t require invasive surgery.  

Juvederm 

This treatment reduces the appearance of facial wrinkles. It is an injectable mixture of hyaluronic acid fillers. After just one or two months the results are visible and can last for nine months to a year. It is often combined with botox in order to maximize effectiveness. It is also used for lip augmentation. 

This treatment keeps the skin hydrated and firm. Hyaluronic acid dermal fillers are most commonly used. This is because they are natural, gel-based products and they are very compatible with the body.  

Laser Hair Removal 

This treatment destroys unwanted hair with lasers. It is most often applied to the face, the legs, the arms, the underarms, and the bikini line. For the most effective results, people need around six to eight treatments. Touch-ups can then be done every six to twelve months in order to maintain the results. This is an extremely popular treatment. 

Accutane 

This treatment is used to clear acne. It is usually used when other standard acne treatments haven’t worked. It can take four to five months of treatment to fully clear the acne. Accutane is not available for everyone and patients may have to see a doctor to be prescribed this treatment. 

Mole Removal 

This is often done by cutting or shaving with a scalpel blade. Depending on the size of the mole, stitches may be needed afterwards. A local anesthetic will have to be applied. Some small moles can also be removed using laser treatment.  

Retin-A 

This is an acne and anti-aging medication. It is derived from vitamin A and is a topical retinoid. Mostly this treatment is used for inflammatory acne. It removes dead skin cells and helps to keep the pores clear. It can also help with skin damage from sun exposure. It helps to lighten dark spots and removes hyperpigmentation. This treatment promotes the generation of collagen, which helps to reduce wrinkles.  

Microneedling 

Microneedling involves using a roller or a dermapen. It has hundreds of tiny needles that get rolled across the skin. It is usually applied to the face. This treatment helps to reduce wrinkles, pigmentation or scarring. It applies tiny punctures to the skin which help to stimulate the skin’s own natural healing properties.  

Restylane 

This is a collection of non-toxic substances. They are injected under the skin and help to reduce the appearance of wrinkles and fine lines. It is another treatment that can be used for lip augmentation. It can also be used for contouring the chin or nose or plumping up the cheeks. It adds volume and fullness to the skin.  

Chemical Peel 

This treatment exfoliates the skin using a chemical treatment and causes it to peel off. This leaves behind the newer skin that is smoother and has fewer wrinkles. This is a massively popular nonsurgical treatment. As well as making you look younger it can also help with removing or diminishing scarring.  

Liquid Eye Lift 

liquid eye lift is a nonsurgical alternative for anyone who might be considering eyelid surgery. It can be done using hyaluronic acid, Restylane, or Juvederm. This treatment helps to enhance the areas around the lower and upper eyelids. It can improve contours and help people to look young and fresh.  

Why Offer Nonsurgical Treatments? 

Using nonsurgical treatments helps people to stay looking young without any incisions. It can be done from a young age at intervals as a preventative measure, much like cleaning the house before it gets really messy.  

These treatments are becoming more and more popular as technology advances. They generally don’t require a recovery period which makes them attractive, and they carry less risk than surgery.  

As these treatments are non-permanent they will need to be repeated. As a spa owner, this means that if you offer a good service, you are likely to have repeat customers.  

In Summary 

A good spa will always make people feel comfortable and confident whilst getting treatment. There is an increasing number of nonsurgical treatments that can be added to your spa offering. As these treatments are highly sought out by the public, it is a wonderful idea to add at least some of them. 

In this article, we have outlined some of the most popular nonsurgical treatments that are available. Whether the treatments remove hair, get rid of wrinkles, or help with skin damage, they are all widely used and will help to increase business and customer satisfaction.