Five Key Tips for Giving Your Spa a Professional Image

spa setting

Every business needs to exude a professional image, but those where appearance and health are prime concerns for clients arguably require it even more. For your average spa owner or business, the importance of creating the right ambiance – coupled with a trusted brand image – can make or break the chances for long-term success.

Whether your spa is brand new or has been in business for a while now, there are always opportunities to improve its look, feel and image. Particularly for newer spas, however, there may be some concerns or questions about how to do this responsibly and professionally.

Today, we’ll examine five tips that’ll help ensure your prospective and current clients alike see your spa as a professional entity.

Be Reliable

Arguably one of the most important concepts in maintaining a professional image for your spa is to be reliable with clients. What are some of the most valuable ways to be reliable and cultivate that professional image?

First of all, keep to your appointments. Many clients and patients alike spend time waiting in offices for healthcare and beauty professionals to see them. If their appointment is at 3:15, then it may be 3:35 before they’re actually seen. If you want to be reliable and perceived professionally by clients, then do your best to stay on schedule and not waste the time of others. This is one of the biggest factors that can drive away clients.

Likewise, reliability can also manifest in terms of consistency. Your staff should absolutely apply themselves in a consistent manner to produce reliable, high-quality outcomes for clients. If the outcomes vary widely, then so will perceptions.

Clean Regularly

Your spa’s ambiance isn’t just about the staff; it’s also about its physical surroundings. Taking care to clean on a regular basis is both recommended and – in some specific settings – required. However, in the places where health codes and ordinances may not require regular cleaning, it is still recommended.

Both interior and exterior spaces should be cleaned, dusted and/or washed regularly. Keep outside windows free from pollen, fingerprints and other impurities. Make sure your signs are visible and not subject to dirt or grime. Dust all surfaces – even those high up and/or out of the way.

By cleaning regularly, you’ll naturally build a professional image that avoids the appearance of filth – the last thing you want when operating as a spa.

Wear Confident Smiles

What your clients see when they first come into contact with your spa – or even each time they interact with you for regular visits – affects your professional image. As such, it is crucial that staff put on their best faces, be positive and smile!

Showing off that healthy smile to let clients know you care about them can make a huge difference in their individual experiences. To get the most from your smile, a variety of options exist. These include regular daily oral routines, simple teeth whitening systems and teeth straightening solutions from companies such as ALIGNERCO. Options like ALIGNERCO allow spa staff – or anyone – to enjoy these dental benefits without the hassle that usually comes with professional teeth straightening.

Wearing those confident smiles also requires some practice for some people, so consider training spa staff on how and when to smile, laugh and interact positively with clients if need be.

Be Active Online

A professional business maintains an active and engaged presence both in the physical world and in the virtual one. How active is your spa online? Are you regularly engaging with audiences, commenting on posts, sharing content and promoting your services?

If not, then your brand may lack a crucial piece of the professional image puzzle. The more active your spa business is via social media and other comparable mediums, the more likely prospective clients are to see you, remember you and view you as a professional option.

Being active online can build a ton of high-quality leads for your spa business, whether that be via social media marketing, search engine marketing or email marketing. By connecting with local audiences and highlighting your brand, you can create that critical aspect of professional imagery: brand awareness.

Practice Proper Grooming

Last but not least, how you and each member of your team appear face-to-face with clients has a major impact. Particularly in the spa business, people often come to you in order to look and feel better. If you or your staff are not at their best in terms of grooming and presentation, that can definitely make potential clients wary of your services.

As such, be sure that all team members are taking basic professional grooming rituals to heart. This includes properly trimmed fingernails, well-managed hair, various forms of makeup if applicable, daily showers/baths and the use of deodorant.

Generally, it is best to also avoid any excessive elements in the grooming process. This includes long fingernails, pungent perfumes and colognes, excessive use of makeup, and so forth.

We hope that these five tips can help you further refine your existing spa business or make plans for your upcoming grand opening!


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Blackberry Fruit Facts and Health Benefits

blackberry

The blackberry is actually an aggregate fruit which is consisting of some smaller fruits known as drupes. The fruit is extremely dark purple and has a smooth, delicate skin. The blackberry contains a greenish-white core which reaches near the bottom. Blackberries are usually wrongly identified as raspberries. However, raspberries contain a hollow center. When raw, blackberries are red in color and hard, and change to black and shiny once they ripen.

The blackberry tree has a number of long, trailing or arching stems (known as canes). The berries are grown on two year-old canes. The blackberry may reach as high as 10 feet. The canes are pale green with thorns; even so, you may find thornless species.

The leaves of blackberry are structured alternately along the cane and each and every leaf comprises 3-5 leaflets. The compound leaves can be seen intensely toothed along the edges, fairly prickly, and in bright green.

Health Benefits of Eating Blackberries

Blackberry Antioxidants

Vitamin C functions as an antioxidant, and a cup of the berries makes up half the daily allowance of vitamin C. Our body applies vitamin C to build stronger immune system, and vitamin C reduces the chance of developing cardiovascular disease, certain kinds of cancer, as well as macular degeneration. Vitamin C helps wound healing, and research has revealed vitamin C could possibly reduce the presence of wrinkles.

Blackberries feature ellagic acid, a powerful antioxidant which has been proven to shield our skin from harm by ultraviolet. New scientific studies discover that ellagic acid not only prevents our skin from harm, but also fix skin hurt by sunlight. Furthermore, based on the American Cancer Society, research has revealed that ellagic acid contains anti-cancer properties.

Anthocyanins are compounds that provide blackberries with the dark color. They are found to diminish inflammation. Being an antioxidant, anthocyanins assist in combating free radicals in our body that damage cells and cause illnesses including cancer and cardiovascular disease.

Phytoestrogens in Blackberries

Phytoestrogens are naturally sourced plant estrogens that help ease the typical symptoms of PMS such as bloating, hunger, and relieve menopausal symptoms like hot flashes. Phytoestrogens can also help with immune and brain functioning and heart wellbeing.

Dietary Fiber in Blackberries

A cup of blackberries consists of 8 g of dietary fiber, attaining 31 percent of the daily recommended volume. Dietary fiber boosts healthy digestive function and may reduce the risk of getting specific diseases like cardiovascular disease and diabetes. Studies have also discovered that dietary fiber helps weight loss.
 

Vitamin K in Blackberries

Blackberries are rich in vitamin K, providing 36 percent of the daily recommended quantity. Vitamin K is normally applied by our body for blood clotting and to help in absorption of calcium.

Blackberry Nutrition Facts and Calories

Nutrition Value of 1 Cup (144 g) Raw Blackberries
Calories62 kcal
Total Fat1 g
Cholesterol0 mg
Sodium1 mg
Total Carbohydrates15 g
Dietary Fiber8 g
Sugars7 g
Protein2 g

How to Choose and Buy Blackberries?

  • Select berries that are deeply-colored, glossy and plump. Avoid blackberries that are bruised.
  • Look into the container for stains, which show spoiled berries on the bottom. If you can, try out some to assure they are not too sour.

How to Store Blackberries?

  • Sort out and dispose of any bruised or spoiled berries. Handle properly. Store unwashed blackberries in a shallow container and cover using paper towel. Put in the fridge for approximately 2 days.

Blackberry Side Effects

There is no known negative effects of blackberries when used as a food.

About the author: Martin M Dotson, a content writer at the essay writing service. He is keen on reading detective novels and learning foreign languages. So he has a dream to go to all countries and meet new people.


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This is How a Wellness Instagram can Uplift Your Business

wellness instagram

With more than 800 million active users and tons of new businesses every day, Instagram has become quite a powerful marketing tool for any kind of business. This is why managing your Wellness Instagram to enforce your brand is a great move in the health and wellness industry!

A strong social media can grow your brand’s presence, awareness, and connect you closer to your customers or even potential customers! There are tons of great benefits from develop a great wellness social media; let’s go over a few:

Build Awareness

Show your followers who you are as a brand and who is behind the curtain. People love it when we make brands more human; plus, it makes it easier for them to connect emotionally with you.

Attract New Clients

If you work your content strategy right, you will be attracting only significant followers who are actually interested in what you have to offer.

Increase Your Traffic

Send new traffic back to your business by setting a few links here and there. Add CTAs to your captions, linkable posts, and stories.

With that said, there are a few key points to building an effective Instagram profile for your wellness brand. We are here to show you how to use Instagram for business.

For starters, you need to have a clear picture of who your target is. When you know exactly who your audience is, you can understand what content and services they will be expecting from you. And always rememberconsistency is key! Now let’s go for it:

1.  Build a Compelling Wellness Business Profile

phone with instagram
  • You need a professional logo that is featured on your profile picture. This is the main way your followers can recognize your account. Make sure you have updated your info to your website, blog o any other place people can find you online.
  • Write a clear and compelling description of your bio (pro tip: use your keywords). Tell your profile visitors what to expect from your content.
  • Choose an accurate display name as well as your username. Something that is easy to spell. If your brand’s name doesn’t give the user a hint of what your business is about, add a second line to your name where you specify what your wellness focus is.
  • Include your contact information (phone, email, etc.) and a link to your website or landing page (if you have one).

2. Share Valuable Content

smart phone

Share valuable content that your followers want to know about. Research which content is valuable for your niche. You can ask them directly by making an Instagram poll, a Q&A, use the “ask me a question” stories, or ask directly “what do you guys want to see more of” to get some insights on what they would want to hear about. Finally, make content around it!

Pro Tip: Using Instagram wellness templates, you can create beautiful looking content every day because templates make it super easier for you.

Posts Ideas

Share Listings

Listings are always very well received by audiences. You can share lists about nutrition routines, morning routines, food recipes, and more.

social media ideas

Stunning Images

Beautiful aesthetic images are a must. Remember, Instagram is an entirely visual social media. You need high-quality, good lighting, perfectly composed images to get great results.

Plan your Instagram grids in a way that your images look harmonious together.

Share Tutorials

Tutorial videos have the greatest engagement rates for brands! Making a tutorial your followers want to know about is always great content.

User-Generated Content

User-generated content is always a great way to make your customers feel appreciated and get real content for yourself!

Using Hashtags

Hashtags can help you promote your posts to get to the right people, but it is important that you choose the right ones and avoid saturating your posts with irrelevant hashtags. You can use tools like Display Purposes to help you find relevant hashtags for your publications.

Hashtags work to categorize images on the general feed of every user. For example, let’s say you post something about metal wellness and use the hashtag #mentalwellness, then all posts that use that very same hashtag will appear on that search.

3. Plan Your Content Calendar

You can schedule your posts. This gives you time to research when is the best time to publish and to engage with your followers. This way, you can also see your grid design before you publish it.

social content

4. Promote Your Ads

Specific posts can become ads that are engaging and have very clear information and CTA. There are different goals you can choose when promoting. Promote to gain engagement, more followers, clicks to your website, brand awareness, and more. It all depends on your marketing strategy focus at the time.

5. Boost Your Engagement with Instagram Stories

Engagement is a pretty important metric to rank as an Instagram business page, even more than the number of likes you can reach o followers even! When an account has a clear high engagement, it is clear that customers have a real interest in it. A great way to raise your engagement is by using Instagram stories.

You can make Instagram stories using images, videos, polls, Q&As, “Ask me a question” stories, event time countdowns, link to external pages with swipe ups, sharing customer-generated content, and much more. One thing, though, you need to have at least 10,000 followers to link a page on your Instagram story.

They are also great to post temporary deals since they only last 24 hours visible. Instagram stories allow you to connect directly with your followers.

Make Instagram Highlights

Using consistent highlight designs all along your Instagram can be a great opportunity to brand your profile and also to stand out your most relevant stories by categories.

instagram highlights

6. Use Live Stream to Connect

Announce it days before you plan your live stream and promote it on stories! You can talk about anything with your followers and engage with a live chat. Talk about your wellness focus, help them with some questions, tell them how you do something, your best tips, etc.

Live stream creates a sense of urgency for your followers because they know you will be speaking live, and they could miss it! Spark a conversation with your followers.

Evaluate Your Performance

The best way to verify your success is to check your analytics every time-lapse you’ve set for your strategy (could be every month or every two weeks, whatever works for you). Experiment with your content and take notice of any changes in your followers’ behaviors. If something is working right, it might be a good idea to keep exploring that option.

On Instagram analytics, you can see your:

  • Impressions: the total number of times your content was seen. Keep in mind one audience member can be viewing your content multiple, which will increase your impressions.
  • Reach: This is the number of users that saw your post or story on any day.
  • Website Click Rate: is a percentage that represents the specific number of visits divided by the total number of profile views during a selected period.
  • Profile Visits: who viewed your Instagram profile.
  • Followers: well, this is pretty straightforward.

Last Words

Using Instagram as a marketing tool for your wellness business is a great way to grow your brand. Sharing valuable content will differentiate you from other wellness brands. To create valuable content, listen to what your audience wants to see.

Always remember to link back to your site to convert followers into actual customers! However, if your business is entirely located on Instagram, keep a clear call to action. This is why it is super important that you have a clear goal in mind for your Instagram. Are you looking to send traffic back to your website? Will you be using it to grow your brand awareness? Is it a tool to get closer to your potential customers? Think about it and create awesome content to get to your goal!

Valeria Santalla

Valeria Santalla is a marketer and content writer that loves to create useful content for small businesses.


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How To Appear More Awake

woman awake in the morning

Everyone’s guilty of staying up too late binge-watching your favorite TV show or getting sucked into a good book. As you wake up the next morning, feeling unrested and groggy, you think to yourself, “Why did I do that?” 

Although there’s no way to turn back the clock and force yourself to sleep earlier, there are some tips and tricks you can use to make yourself appear more awake, even when you feel like a zombie. Use these simple beauty hacks to make it look like you got the best sleep of your life.

Get Rid of Under-Eye Bags

Dark under-eyes and eye bags are a tell-tale sign that you may have missed out on some sleep the night before. 

Under-eye creams are a lifesaver for dark circles under your eyes that can make you appear tired. Use an eye cream or eye gel specifically designed to de-puff and reduce the appearance of dark under-eye bags. 

If you don’t have access to an eye cream, one home remedy is to apply cold tea bags to your eyes for five to ten minutes to reduce puffiness. The cold tea bags will constrict blood vessels and tighten skin.

Color Correct

If you have any skin discoloration, consider correcting before you conceal. A green color corrector will reduce redness, while yellow will combat purple undertones. Orange is best for dark circles and spots, and purple will neutralize yellow tones. This should be done before you begin to use a concealer.

Conceal Dark Spots

After you’ve reduced puffiness, you can begin to try to conceal the dark spots under your eyes.

Conceal any dark spots with the help of a product like polyphenol Dark Spot Diminisher. Finding a product with polyphenol, which is full of antioxidants, will reduce signs of aging.

Beauty experts recommend a concealer shade two times lighter than your skin for under your eyes, and there are concealers made specifically for under-eyes.

When applying concealer under the eyes, do so in a triangle pattern, with the bottom of the triangle directly under your eyes to mask imperfections and make your cheeks look more lifted.

Focus On Your Eyes

If your eyes still give away some hints of tiredness, focus on eyeliner to appear more awake. While you can use a black shade for your top lid, it shouldn’t be used on the bottom eyelid or on the water line, as it gives the appearance that your eyes are smaller.

Instead, try a brown shade on your lower lid and a nude or white eyeliner on your waterline to help you appear more awake. 

You can also use your concealer on your eyelids to help you appear more awake, too. Use a concealer that’s a little lighter than your skin tone and use it to highlight your eyelids. If you’re out of concealer, you can also use a white eyeliner right under your brow to create this effect, too.

If you use eyeshadow, a shimmery tone like champagne or light pink will help your eyes pop and distract from the fact that you’re not as well-rested as you’d like. 

Get Some Rest and Relaxation

If you find yourself perpetually looking tired, even when you feel like you’ve had a good night’s sleep, try pampering yourself with a trip to the spa or an at-home self-care day to help you relax and brighten up your skin. Spa treatments like face massages and face masks can help rejuvenate your skin and avoid dullness. 

Going a little too hard at a happy hour the night before or simply losing track of time at night is common for everyone, but that doesn’t mean you need to go the whole day feeling and looking like you just rolled out of bed. Use these tips to look more refreshed.

CBD + Boswellia for Discomfort

cbd and boswellia

That lower back pain from being at the desk all day, or the tweaked knee from a long weekend hike. Morning stiffness or the ache at the end of a long shift on your feet. We put our bodies through a lot. Sometimes, they let us know we’ve overdone it — a shoulder joint complains, the spine says enough. Give your body some relief. 

Elixinol’s Body Comfort CBD Capsules combine CBD with Boswellia to support your body’s inflammatory response, helping you move through your days with ease and comfort. But what is boswellia?

What is Boswellia?

Resin from Boswellia serrata has been used as incense in religious and cultural ceremonies for centuries. The end product — a resin gathered by tapping the tree — is also known as Indian Frankincense.  This resin has been used in ayurvedic medicine as remedy for a broad range of complaints including osteoarthritis, asthma, and an extensive array of other complaints. Research has shown promise for its use to reduce inflammation and provide comfort.

How Does Boswellia Work?

Boswellia slows down the creation of a specific inflammation causing enzyme. Less of that enzyme in your body, less nerve irritation at the point of injury, less overall discomfort. Boswellia also has antimicrobial properties that can prevent infection and speed healing. (Want to go deep? Read this study.) Clinical trials showed that Boswellia was more effective than standard NSAIDs. And it reduced inflammation without stomach irritation and other side effects common from NSAIDs

CBD + Boswellia

CBD is already used by many as a supplement for joint health. CBD also shows tremendous promise for helping stress — and stress is a known factor in creating hard to manage body aches. CBD can help quiet the amplifying noise of discomfort in your brain while Boswellia slows down the generation of those inflammation causing enzymes. They’re good partners, helping your body do the things your brain needs it to do to get through the day. Learn more about Elixinol’s Body Comfort CBD Capsules here

Try Elixinol’s CBD products for yourself. All Spa Industry Association members get 20 percent off their orders at Elixinol.com. Enter in SPA20 at checkout to take advantage of the offer.

For wholesale questions, drop ship program inquiries or retail partnership opportunities, please email or call Craig Hall at 330-814-3192.


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American Board of Cosmetic Surgery Examines 2020 Candidate Surgeons Virtually

ABCS Enlists the National Board of Osteopathic Medical Examiners to Adapt its Qualifying Exam to the Virtual Space

CHICAGO, Oct. 13, 2020 /PRNewswire/ — Pandemic-driven necessity has led to new innovation in medical examinations, as proven by a recent collaboration between the American Board of Cosmetic Surgery (ABCS) and the National Board of Osteopathic Medical Examiners (NBOME). The ABCS, a credentialing board for surgeons specializing in cosmetic medicine and surgery, needed to find a physically-distanced way to hold its annual exam, which is usually conducted in-person. By collaborating with NBOME, they built an equally rigorous board certification exam that can be virtually delivered and assessed.

The testing experts at NBOME collaborate with numerous organizations, using a breadth of cutting-edge medical credential examination processes and technologies. The NBOME analyzed what processes would be needed to realize the ABCS’s goals for the examination, including confidentiality, private interview spaces, “movement” through the exam, and secure scoring. They then created a virtual testing center and file sharing option that could accommodate these needs and worked behind the scenes to transition examiners and candidates throughout the examination, allowing participants to focus on the work of interviewing and being interviewed. The exam thus met the high standards of the ABCS while working seamlessly for all involved.

ABCS President Dr. Wilbur Hah praised the NBOME testing administrators’ work customizing their technology to support the ABCS’s rigorous exam process. He credited the success, in part, to the collaborative relationship between the two organizations.

“Having an established relationship with NBOME allowed us to dive into the process of adapting our exam as soon as it became clear that the pandemic would require us to take a different approach,” said Dr. Hah. “Board certification is core to our mission of promoting the safe and ethical practice of cosmetic surgery, and we are pleased to continue our work without interruption.”

“We love to innovate and find collaboration with our strategic partners a great opportunity to do so,” shared Gretta A. Gross, DO, MEd, Vice President for Clinical Skills Testing. “For the ABCS, we were able to start with their in-person examination processes and develop a virtual solution around it, all while keeping their mission and goal of providing a valid examination at the forefront of the process.”

With an ever-increasing demand for cosmetic procedures that has persisted through the pandemic, American Board of Cosmetic Surgery board certification remains a critical signal to patients, proving a surgeon’s knowledge and experience. Prior to undergoing the examination process, surgeons must have a primary board certification in a surgical speciality and then complete a cosmetic surgery fellowship, including performing 300 or more cosmetic procedures. ABCS certification goes beyond training and examination: it also requires diplomates to operate only in accredited facilities, prioritize patient safety at all times, and meet strict standards for conduct.

In a time when those working in telemedicine and education struggle to translate high standards to the virtual space, the organizations were celebratory. Dr. Hah surveyed the board members who served as examiners: “Would they give the exam virtually again?” While all said they missed the camaraderie afforded by the annual in-person gathering, the answer was a resounding “yes.”

About the American Board of Cosmetic Surgery: The ABCS is the only board dedicated exclusively to excellence in the medical specialty of cosmetic surgery. For nearly 40 years, the ABCS has demonstrated the highest standards of training, knowledge, and expertise in cosmetic surgery, in addition to promoting safe and ethical practice. You can find more information about the ABCS online at www.americanboardcosmeticsurgery.org

About the National Board of Osteopathic Medicine Examiners: NBOME is an independent, non-governmental, non-profit assessment organization committed to protecting the public by providing the means to assess competencies for osteopathic medicine and related health care professions. NBOME’s COM LEX-USA examination series is a requirement for graduation from colleges of osteopathic medicine and provides the pathway to licensure for osteopathic physicians in the United States and numerous international jurisdictions. You can find more information about NBOME online at: www.nbome.org.

Media Contacts: Dr. Wilbur Hah, ABCS, (425) 689-5665; Susan Peters, Director of Marketing and Communications, NBOME, 256413@email4pr.com

SOURCE American Board of Cosmetic Surgery

Related Links
https://www.americanboardcosmeticsurgery.org

Acupuncture and Healing

Hi friends,  Allan Share from the Spa Industry Association. We have over 66,000 members across the globe who are active with us and I love to share great experiences when it happens and today it is all about Acupuncture.

I have a pain in my neck, lol, and no, it is not the people I live with. Two weeks ago, I woke up and one of the tendons that runs down the back of my head into my neck was stuck. I could not turn my head to the left. I went to see Dr. Tim Lind at Tatum Wellness who is my wonderful Chiropractor in Cave Creek Arizona and after three visits it was 80% unstuck, but the rest of the stuck-ness would not release or move.

Doctor Lind told me their office had an Acupuncturist starting the following Monday and I immediately signed up, becoming the very first client to visit Olivia! I went to go see her the following Monday morning and immediately hit it off, as she loves tea and once owned a tea shop (my wife is a HUGE tea fan). After doing six pages of intake forms, I laid on her table and the process began… 

Acupuncture is the real deal!

Obviously I am not a trained Acupuncturist, although I think I once played one on TV. This is a real degree earned through schooling and is not part of woo-woo medicine. Here is an article you can read about the short history of acupuncture. Needles are very interesting, they can be short or long, are super sharp, and generally go in with only a very tiny prick feeling. Even though the pain was felt in the back of my neck and head area, needles were also inserted in my ears, upper back, legs  and toes.

One needs to understand a little bit about Acupuncture and know that there are meridians or lines of energy that run through the entire body which interconnect throughout. I was face down on the table and this was a 20-minute session with Olivia coming in after 10 minutes  to check on me and make sure I was fine. We did laugh about the fact that I call it an Acu-nap because getting acupuncture is so relaxing that I almost treated it as a nap.

It’s now two days since I had my treatment and I feel my neck is 95% or greater back to normal. I don’t think it’s amazing anymore although reading this you may think it is. I have had Acupuncture treatments since I was 20 years old and have always found it helpful for me in my physical well-being. Olivia finished up the treatment using some cupping techniques, another good adjunct part of Acupuncture. We will cover a history of that later!

Have you ever heard the expression used in medicine “live with the pain?” I’m not very good at that and as a self-diagnosed A.D.D. I am super active about my own healthcare and take very aggressive measures to fix anything that does not feel right in my body. For this issue, Acupuncture was a winner. 

If you live in my area, look up Dr. Tim Lind and go visit Olivia, it is quite an amazing experience with tons of efficacy. 


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