jane iredale has released a really cool iPad app to the Apple App Store and is available for you to download on your iPad today!
How it works:
Users choose shades of makeup and apply to a model or their own photo, using their finger like a brush. Tapping into the new “Mirror Mode” allows them to instantly try on the look in real-time. Users can then save, email or share their jane iredale makeover results and can opt to have the products used added to their shopping cart on janeiredale.com.
The app delivers unique benefits to both beauty professionals and consumers, including:
- Streamlined consultations. Estheticians and makeup artists can cater to clients seeking new looks for headshots, profile pictures, weddings or other occasions by trying on several different looks without scrubbing off multiple makeup applications. Options can be narrowed down and then physically applied, saving time and increasing client satisfaction.
Increased engagement. Consumers can easily play with new makeup looks at home, which they can then bring in to their favorite jane iredale location to recreate.
Improved online shopping. Online shoppers can benefit from a try-on experience and select their ideal shades of makeup without visiting a brick and mortar location. - In-store enhancement. Set up alongside a jane iredale makeup display, the app can focus in on a customer’s face as they pass by and automatically apply the makeup. The customer is drawn in and begins to explore the offerings. With just a few clicks, they can email themselves the list of products or complete their purchase on location.
- Shade matching technology. Consumers can hold up their arm, wrist or forehead to the app, and it will match them to the right foundation for their skin tone.
- Makeup matching technology. As there is increased consumer demand for healthy, clean makeup, many women that are “greening” their makeup bags have a favorite eye shadow, blush or lip color that they love, and want to find the best, healthy replacement. Users can hold up their coveted product to the AR feature in the app, and it will find the closest color in the jane iredale line.
Download the app on your iPad here or search for “jane iredale Makeup Mirror” from your iPad on the app store.
from jane iredale