Allan Share, president of the Spa Industry Association has said over and over…”educate, educate, educate.”
With that in mind, we are doing some features of many of the educators that you can learn from while at IECSC in Las Vegas! Make sure to register for IECSC in Las Vegas and we hope to see you there. In the meantime…check out these educators and their sessions that will be there:
A NEW TWIST ON AN OLD RELATIONSHIP – INTEGRATING MEDICAL AESTHETIC SERVICES IN THE DAY SPA, HOTEL OR RESORT SPA
The interrelationship between spas and medicine is an old one dating back to the origin of health spas and curative waters. Today’s spa guest is seeking a one-stop-shop that can deliver classic spa services, as well as cutting-edge medical spa services and wellness programs. This return to an integration of the spa and medicine offers the savvy spa owner or hospitality venue a unique opportunity to expand or enhance their present menu of services. Key topics include: concept and philosophy, licensing and regulatory considerations, operations and marketing for medical spa treatments, wellness programs and weight loss. click here for more
Spa Director, The Spa at Ballantyne
Jana has over ten years of experience as a spa director at leading hotels and resorts from Key West to San Antonio. Currently she is spa director at The Spa at Ballantyne, Charlotte, a Forbes Four Star recognized property. She came to the Ballantyne from The Éilan Hotel and Spa in San Antonio continuing a career of innovation in spa and wellness programming. Jana has been instrumental in developing innovative partnerships and collaborations to expand the vision and integration of spa services into the health and medical aesthetics arenas.
Owner, Patti Biro & Associates
Patti Biro is the owner and founder of Patti Biro and Associates, a consulting firm specializing in creating brand enrichment through special events, retail consulting and education in the personal products, spa and wellness industry. With more than 20 years of experience, Patti’s unique approach to enriching your brand and increasing retail and service sales provides exceptional results for her clients. Her focus creates value and promotes marketing sizzle for clients ranging from medical spa, day spas, boutique hotels, wellness and fitness centers to manufacturers, distributors and educational centers.
Owner & Medical Director, McRae MD Medical Laser Spa
Elizabeth is currently board certified in Internal Medicine. She attended the University of Oklahoma School of Medicine and completed her residency as part of the LSU Charity Hospital system. She has practiced for 30 years in IM and 20 years with Botox as a solo injector with Platinum Plus status and has headed the McRae MD Medical Laser Spa for more than 10 years. She is published in the American Journal of Laser Medicine and Surgery, January 2013 edition. She is an active contributor on medical laser issues for television on KENS5 and Fox29 in San Antonio and is the presenter of the Ferrari Fashion Week South McRae MD Total Beauty Award. She has been showcased in San Antonio Magazine, The Hill Country Weekly and Vive Magazine as well as other publications. She currently is a guest lecturer for Cutera. Dr. McRae is the innovative originator of The Beauty Bug-her mobile laser spa.
THE INSPIRED ESTHETICIAN: HOW TO PLAN A SUCCESSFUL SOLO PRACTICE
Join Douglas Preston, 30+ year professional esthetician, author and business mentor as he teaches the smartest approach to starting and succeeding in a solo skincare practice. Whether you’re considering going into a solo practice or are already in one this class will be of tremendous value to your career future. This class can save you years of unnecessary difficulty and earn you far more money in less time than most solo professionals. This session will cover: • What do you want to achieve with your business • Benefits and challenges of working on your own • Renting or leasing a work space • Your esthetics room setup – what’s needed, what’s not • Service menu decisions • Service pricing • Retail planning • Marketing realities – the facts about new client growth • Mistakes many newly solo estheticians make • Making your solo practice a gift, not a hardship – click for more
President, The Inspired Esthetician
Douglas Preston’s career spans 30+years in professional esthetics, spa management and skincare career mentoring. His business articles appear in many of the top trade journals and magazines. He is past-president of Aesthetics International Association, and former committee chairman for The Day Spa Association. Preston was named The Day Spa Association’s “Spa Person of the Year” and voted Favorite Spa Consultant in an American Spa magazine readers’ poll. His recently published book, An Esthetician’s Guide to Growing A Successful Skincare Career, is a top-seller among ambitious working skincare professionals. Preston leads The Inspired Esthetician www.TheInspiredEsthetician.Com, a membership-based resource for professional education and career/business mentoring.
BEAUTY QUICKIES…CREATE A MAKEUP BAR
This class is for the makeup artist, esthetician and business owner. Not all your clients want to spend time, wear a lot of makeup, nor do they want to do many steps to take care of their skin. Create a Makeup Bar in your business for gals who want to look good on the run. Do a quick makeup application or express makeup lesson and sell her what she needs. Three fabulous door prizes will be drawn during the class. Get ready for a fun, educational session. – click for more
Educator/Beauty Therapist/Makeup Artist/Author, noreenyoungpro.com
Noreen Young is a nationally known educator, author of a marketing book Entertaining in Your Salon & Spa and creator of three how-to makeup DVDs. An internationally known professional speaker, makeup artist and skin therapist, she loves to travel the globe for the next big thing and to bring that to the beauty professionals. Her work can be seen in blogs and has been featured in Skin Inc, Modern Salon, Dermascope, American Salon, Skin Deep, Les Nouvelles Esthetiques & SPA, Shop Smart Magazine, business journals and newspapers. She is a guest contributing beauty and lifestyle reporter for NBC12 and ABC25 The Chat in Florida. Noreen’s warm and energetic style makes her conference class not to be missed.
