Do you want to make your spa services more appealing and tempting? That calls for a great spa menu.
Something as simple as a menu can be a determining factor for many customers. Why? Because going through the menu is the basic step that every potential visitor makes. It gives people a glimpse of the world that awaits them at your spa.
Make sure that you don’t miss this chance to win customers over. Craft a menu that will promote your business in the best light.
Are you ready to write a spa menu that successfully promotes your business? Here are some key tips that will help you with that mission.
1. Align the Menu with Your Brand
Branding your spa will make you recognizable. Remember that people love unique businesses with noticeable personalities. If you want to be remembered, you need to reflect your brand’s identity in every element of business – including the menu.
Does your spa take pride in its long tradition? Do you have a catching brand message? Think about what differentiates your spa from the others. Once you pinpoint your unique brand elements, embed them in the menu.
For example, you can add your brand message on the first page. Or, if you have a distinctive writing style on your website, use the same style for the menu.
Ensure that the menu doesn’t stick out from the usual representation of your brand.
2. Write with Your Target Customers in Mind
Personalization goes a long way. Adapt your menu to the people who will read it.
Everything from the words you use to the design you pick needs to resonate with your target customers.
You can’t expect that the same style suits 30-year-old men and women in their sixties. Define whom you want to attract and write in the manner that suits them best.
Let’s say that your target audience is Millennials. In this case, you can play around with puns and make the menu fun and modern. However, if you are targeting older women, a friendly but professional style will be a better choice.
3. Use a Readable Font
The overwhelming desire to stand out can easily lead to bad choices. One of the biggest mistakes you can make is choosing an unreadable font.
Spending hours creating the perfect copy will be thrown down the drain if the tacky font makes it impossible to read. If you need to strain your eyes to make out what the menu says, that’s not the font you should use.
Go for safe choices that provide clarity. And if you want to spice up the menu, rather opt for a spunky design than for a confusing font.
4. Aim for Conciseness
The menu needs to present key information in a short format. Make sure that you stick to this rule.
Don’t go to lengths trying to explain the ins and outs of your business. Even when you explain the services, do it in as few words as you possibly can.
Be concise and share only relevant information. If customers need further explanation, they will give you a ring.
5. Be Clear About the Prices
There are two reasons why people open spa menus: to get informed about services and to find out the prices. You need to deliver both.
Can anything be more frustrating than a menu without clear prices? Probably not. Don’t be the type of business that plays on the mystery card. Be upfront and open by stating your prices.
Also, bear in mind that using the whole “$9.99” trick is more appropriate for a supermarket than a spa. Rounding up the prices is more professional.
If you have any special offers, loyalty cards, or discounts, provide that information as well.
6. Categorize Your Services
Help customers find what they are looking for within seconds. Segment your services within categories.
Start by creating a list of every service you offer. Then, assign them to suitable categories such as facials, massages, body treatments, beauty treatments, and so on.
7. Explain the Treatments
Bear in mind that not all potential clients have experience with spas. Some of them can be complete newbies with no idea of what different spa services refer to.
Deep Tissue Massage – Deep pressure technique for relieving severe tension in muscles and connective tissues.
Guide your customers through your offers with the help of clear treatment explanations. Make it your mission to share key features of each treatment.
8. Emphasize the Benefits
Let the customers know why they should come to your spa and pay for those services. Explain what’s in it for them.
Sharing what the treatment is about won’t be enough to convince customers to pull out their wallets. However, if you paint the picture of a happier life, they will be compelled to come rushing to your doors.
Here’s an example from the Six Senses Spa menu:
Head Massage, 30/60 minutes – a deeply relaxing oil-based massage of head, neck, and shoulders using cranio sacral techniques to ease tension in the muscles and fascia of the head and upper body, and induce a deep sense of calm.
The benefits are clear. The message promises to ease tension and to calm you. As you read the description you are tempted to experience those results yourself. That’s the power of including benefits.
9. Don’t Settle for Less than High-Quality
Everything from the quality of writing over the design to the quality of printed menus needs to be at a high level. You don’t get to write a spa menu every day. This is a rare occasion that leads to a lasting result. Make it count.
Recognize what you can do on your own and when you need to get help. If you struggle with design, hire a graphic designer. If you can’t seem to write as smoothly as you wish, team up with a professional writer.
Hire a writer at affordable prices by reaching out to writing services. In case you are stuck between hiring a freelance writer or academic service, know that you will probably spend less money if you go with a writing company. They often have affordable prices. What’s more, you’ll still get to work with truly experienced college writers.
10. Edit Until Perfection
You have written the menu. The job is done. Should you start printing it and posting it all over the web? Not so fast. First, you need to ensure that there are no mistakes.
Revise the menu in detail. Better yet, get someone else to take a look and make suggestions.
Remember that there is always room for improvement. Get several thumbs up from professionals, colleagues, and partners before you settle on the final version.
Don’t gamble this chance of attracting new customers. Invest your time and effort into writing a spotless spa menu.
Let the menu reflect your professionalism and dedication. Follow these tips, and you’ll be on the right path to writing a menu that converts hesitant observers into eager customers.
Author’s bio. Jessica Fender is a professional writer and educational blogger at GetGoodGrade, an aggregator for useful college resources and websites. Jessica enjoys sharing her ideas to make writing and learning fun.