You know how to treat the customer right and give them a great experience. But to set yourself apart as the best of the best, you need to thank your clients in ways they’ll love and know where to look to bring in great new clients. Thousands of businesses and 3 million customers later, we can tell you with confidence, the secret to attracting and retaining great clients with e-gift cards.
1. Bring clients back with e-Gift cards valid somewhere else
When was the last time you truly thanked your customers? We don’t mean giving them a coupon back to your business, branded swag, or a free promotion. We mean a genuine and sincere “thank you” that tells your clients you value and appreciate them, reinforced with a gift they can use somewhere else? What if we told you doing this actually increases the likelihood of your clients becoming regulars? If it all sounds too expensive, or completely counter-intuitive, it’s not, and here’s why.
When clients receive an e-gift card from you as a thanks, they’ll feel valued, deepening their loyalty to your spa, salon or studio. Over the last several years, we’ve seen that people who were thanked with a neighborhood gift card (Nift card) valid at a local restaurant or retail store, returned to the Mindbody business that thanked them more than twice as often as customers who didn’t use a Nift gift (within four months).
That means if you give a customer a Nift gift card, within the next four months, they will come back twice as often as those who didn’t use one. While you could certainly achieve this result by buying and distributing e-gift cards from local merchants yourself, we believe it’s simpler to join Nift—where there is no cost associated with giving clients e-gift cards.