If there is anything consistent between spas of any type, it would be that each is geared to health and/or beauty. That’s what a spa is all about. Sometimes the main purpose of a spa is to enrich and rejuvenate the skin for a healthier and more youthful appearance, and other times a spa is designed to relax and refresh sore or tired muscles and nerves. In any case, a spa is meant to have a relaxing and healing atmosphere, so how can you celebrate the grand opening of your new spa? The following ideas might help you find the perfect celebration for your grand opening.
1. A Catered Tour of the Facility
If there is anything that would attract people for a grand opening, no matter what business you are in, it would be food. Everyone loves to eat, don’t they? However, when you are celebrating the grand opening of a spa, you’d need to be careful of the kinds of foods you have catered for the day. Bear in mind that a spa is synonymous with healthy living, so you wouldn’t want foods high in fat or sugar. Why not have nutritious plant-based catering from Native Foods available on tables set up throughout the spa so that visitors can munch as they tour? There’s no denying that everyone loves food, so at least keep it healthy to promote your image as a spa.
2. Freebie Products and/or Coupons for Free Services
Another thing everyone loves is anything that is free. Why not offer free sample products or coupons for free services after they have had the chance to walk through your spa? They can get an idea of your state-of-the-art equipment and the care they will be given when booking sessions with you. Once they see the quality of equipment and products, they will want that special day of being catered to by your spa technicians. They can book an appointment for a massage, for example, and the coupon would entitle them to a session in the steam room. If they can get something for nothing, you’d be surprised at just how many would be willing to give your spa a try.
3. Discounted Memberships
Some spas work on membership plans so you could offer a discounted membership only available on the day of your grand opening celebration. Perhaps you can offer them a certain percentage off their first year’s membership or maybe the inclusion of a guest membership with their paid plan. In any case, the way to grow members at your spa is to offer them incentives from time to time and this is the perfect opportunity to do just that.
Whether you choose to have live music or the local radio station hosting your event, remember that the purpose of the grand opening celebration is to introduce your services to the community. If you can generate enough excitement in the very beginning, your spa should enjoy a successful year ahead – and that’s what a grand opening is all about.
