Medical spas are big business around the world. They combine the best of a traditional spa (relaxation, calming aromas, and music) with a medical angle that includes treatments and beauty procedures. Opening a medical spa is a viable business avenue that can be highly lucrative, but there are a few things to take into account first.
#1 Customers expect a spotless interior
Perhaps more than anything else, cleanliness is your biggest priority. Customers and patients don’t just expect a clean interior – they expect it to be completely spotless. This applies not only to the equipment but to the facilities, the decor, even things like countertops should be pristine. Maintaining this level of cleanliness isn’t always easy, and you’ll need a team of committed and experienced cleaners. It isn’t enough simply to clean the premises at the end of the business day. You’ll need to conduct spot checks and have your cleaners work on a rota that ensures a continued, all-day clean. This is the only way that your patients will trust your new facility.
#2 Variety is important
Medical spas, much like their more-traditional counterparts, thrive on variety. Patients expect to be offered multiple treatments in one place. Not having to go from one facility to another is a major attraction of these establishments. This means, of course, that you’ll require a lot of equipment. Massage beds, chairs for facials, and Botox facilities are all essential, and that’s not to mention the spas themselves. Although the costs can add up, using a medical supply company to compare suppliers and prices will cut the bill considerably. Research equipment carefully to ensure that it meets your needs and then search for the best price.
#3 Brand is important
As well as the treatments offered, your medical spa will live or die on the strength of its brand. Spas with a coherent brand attract customers and build loyalty, which is crucial in the long run. Think of what your customers want from your brand. Medical spas tend to have an all-natural image that’s closely in touch with nature. This should be reflected in all aspects of the company, from the website and flyers to the building itself and even staff uniforms. Your medical spa might be deeply concerned about sustainability, for example, so build this into the brand so that customers know exactly what you stand for.
#4 Prioritize safety
