People go to a spa for various beauty and well-being treatments, but they also go to relax and unwind. For many individuals, a trip to the spa is a special occasion in and of itself. That is why it is so important to make each experience at your spa amazing for all customers who walk through your doors. There are a few ways that you can make sure that every client always has a wonderful visit.
1. Focus on Sales Operations
It may seem out of place, but making sure you hire sales operations specialists for your spa will make all the difference in the world. Sales Operations specialists will bring all of your sales reps together on the same page. The staff of your spa can make or break the experience for your clients. If you have focused on your sales operations and streamlined the method that all of your sales employees use, then you can rest assured that every customer is getting the same outstanding experience.
An experienced sales operations employee will be able to train and assist all other employees on how to provide the best services in a relational way to your clientele. Remember, people come to visit a spa for a relaxing experience, so you want them to feel welcomed and at ease. Hiring trained staff that can offer empathy and understanding to your customers is absolutely essential.
2. Provide Extra Pampering
The spa experience is certainly always a pampering one, but if you provide over-the-top pampering it will enhance your customer’s visit even more. Added benefits of extravagant robes and accessories, top-of-the-line skin and hair care products, and complimentary fancy drinks and snacks will go a long way to further the luxurious experience of your spa.
There are so many ways to provide extra pampering that won’t break the bank for your business. Giving free samples for customers to take home from the products that were used during their visit will make a client feel valued but also potentially increase sales of the full-sized product. Customizing the music choices for your customers is a virtually free and personal way to make them feel extra pampered. Offering different aromatherapy options is another way to enhance the comfort and enjoyment of your guests.
3. Build a Loyalty Program
You don’t just want customers that only splurge once a year on a spa trip, so building a loyalty program will reward clients for coming back regularly. The benefits could include various free services or merchandise after a customer has made a certain number of visits. Punch cards can be an easy and tangible way for customers to track their rewards and work towards their next bonus.
Rewarding referrals is another way to build loyalty to your spa. Your customers will want to recommend your business to family and friends because they have received excellent service, but also because they are rewarded for sharing their favorite spa. The customer will feel appreciated and your spa has a chance to serve new customers, a win-win all around.
4. Invite Immediate Feedback
Giving customers a chance to easily provide immediate feedback will be essential to creating the best experience for your customers. You want every client’s visit to end on a good note, so being able to fix any problems that may have come up in the visit is crucial. Always provide a survey at the end of the visit and make sure you can act on the answers before the customer leaves. They will feel appreciated and heard and will be more likely to come back for more services.
Being able to retain customers is key for any successful spa. The best way to retain customers is to ensure an amazing spa experience every time they walk through your doors. Focusing on sales operations, adding extra pampering, creating a stellar loyalty program, and continually gathering feedback will help take your spa customer experience to the next level.