Pollution, smoke, makeup, sunscreen, and the natural build-up of dead surface skin and sebum can make skin look and feel dry, dull and lifeless.

That’s why cleansing correctly is your first step to naturally radiant skin. But research from the International Dermal Institute says most of us spend just 20 seconds doing so. And when you’re tired, it can be tempting to skip cleansing completely (we’ve all done it).

But cleansing doesn’t have to be a chore. Here’s how to cleanse properly – and leave your skin looking pure, smooth and hydrated.

1. Choose the right cleanser

Everyone’s skin is different, so it’s important to find the cleanser that’s right for you. Things to consider include your skin type, how you prefer to cleanse, and whether you need to remove eye makeup.

Need help? Take a look at our guide to choosing the right botanical cleanser.

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