Every woman deserves a great salon, and salons who embrace the latest trends can help their salons grow in 2020. FounderMade helps get the most innovative and inspiring brands to the place they belong—in the hands of consumers who want them. It helps new brands scale their business and launch their innovations by introducing them to interested retailers.

These five beauty brands featured at the upcomingFounderMade West Discovery Show (which will be held in Santa Monica October 16) are driving trends that you should know about:

Make the Most of Flower Power and CBDPiper Jaffray estimates that the beauty segment will be a “major beneficiary” of the CBD market’s $50-100B long-term opportunity. Make your beauty salon on-trend with Bota plant-powered CBD skincare and supplements. These products combine an assortment of hand-selected natural botanicals with the power of cannabidiol (CBD) for plant-powered skincare that hydrates, calms, covers and renews.

Men’s Skincare Breaks the Mold: It’s time for a men’s skincare revolution and Rugged & Dapper is how we do it. With their no-nonsense skincare line, R&D is helping men start and end their day looking and feeling good. From moisturizer to cleanser to beard oil, their ingredient-first approach is key. Co-Founder, Janine Labaqui, “truly believes life should be real and simple and that belief is carried through every aspect of the business.”

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