Online authority is defined as the amount of credibility and influence you have over online audiences. As a blogger, you have a unique opportunity to build your online authority. In other words, by building your spa blog authority, your online authority will naturally increase and you’ll increase traffic to your blog.
Building blog authority isn’t difficult. It happens organically through your content and your actions. You can’t buy authority in life, and you can’t buy it online. “Bought authority” isn’t authentic, and it will be short-lived. Instead, follow the six easy tips below to build true blog authority and your online authority and reputation will increase, too.
1. Create an Awesome About Page
You can’t increase your authority if no one knows who you are. That means your spa blog’s About page needs to tell your story. You should comprehensively explain not only what your blog is about but also who is behind the blog. Anonymity does not breed authority, but a bio that describes your experience, knowledge, and reasons for writing your spa blog can.
Your About page needs to tell visitors why they should trust you. Visitors might think your content seems good, but they won’t trust it until they can evaluate the source and make their own decision about it. Follow the link to learn how to make your About page shine.
2. Put a Face to Your Content with Bios and Photos
Not only should your About page include your photo, but you should also have a page that includes every writer’s bio and photo (if multiple people write content for your blog). Also, include author bios and photos with every spa blog post. Doing so increases credibility which leads to authority.
3. Link to Social Media Profiles for Further Proof
Links to your social media profiles should be prominently displayed on every page of your blog so it’s easy for visitors to not only follow you but also to check out your profiles, learn what kind of content you publish, see who you interact with, and evaluate your trustworthiness. Your social media profiles are further proof of your credibility and authority.
Furthermore, if multiple people write for your spa blog, make sure their social media profiles are accessible in their author bios. Their social activities can add even more proof in support of your blog’s authority.
4. Be Consistent
Trust is gained over time through your consistent content and actions. If you want to increase traffic to your spa blog by increasing your online authority, you need to build trust over time. That means you need to publish authoritative, high quality content that is consistent in terms of posting frequency and topic. Be reliable and stay focused on your blog’s topic or it will be very difficult for you to build your blog authority or your overall online authority.
5. Pursue Multiple Distribution Opportunities
You can’t build your online authority if you operate in a silo. Instead, you need to make sure your spa blog content has a chance to spread to wider audiences. Use social media marketing to share your blog posts with wider audiences, consider guest blogging for other authoritative blogs, and evaluate content syndication opportunities. If few people actually see your content, it doesn’t matter how authoritative it is in terms of credibility and quality. Your online authority won’t have a chance to grow unless more people see your content.
6. Build Your Brand
Building spa blog authority and your online authority is easier if you invest time and effort into building your brand through consistency, persistence, and restraint (the three basic steps of brand building). Follow the link to learn how to build your brand.
About the author: Alissa Zucker is an essay writer working for Mcessay. She is interested in reading classic and psychological books which give her inspiration to write her own articles and short stories.
