Social media can be a powerful magnet for new customers. It can increase your visibility and help you create a better relationship with your clients. That is if you know how to write compelling content to attract users’ attention to your spa.
If you want to scale up your social media marketing, content writing is a good place to start. Consider the following tips for your social media content, and you’ll be on the right path towards turning the social media spotlight on your spa.
1. Write in a Friendly Manner
Social media is a place where you connect with people. Your content should reflect your friendly and empathetic attitude towards your customers.
Refer to your customers directly in posts and mix talking-to-my-friend style with a respectful style of writing. Somewhere in between, you’ll hit the right spot.
2. Speak in Your Customer’s Language
Make your posts more relatable by writing how your customers speak. Become one of them within your content. Let them feel understood, and you’ll get their attention.
Look into the comments on your website, your emails from customers, or any kind of feedback you have received. It will give you some insight into your customers’ language.
3. Find Your Voice
The more recognizable your writing is, the closer your followers will feel to your brand. In order for you to evoke familiarity in your social media followers, you need to find your voice.
Moreover, once you’ve found it, you have to be consistent. Whether you are posting on Facebook or Instagram, the followers should recognize your voice from the first sentence.
This will help users create an image of your spa and have a friendlier attitude towards you. The consistency will make your posts distinguishable and also more memorable.
4. Adapt the Content to the Platform
Different social media platforms are suitable for different types of content. For example, Instagram is perfect for visually pleasing images with concise text descriptions. Twitter is a fun place to engage with customers, and Facebook can be interesting for informative posts.
According to an article on Spa Marketing Ideas, Facebook is a good platform to “post daily specials and promotions, new products and services, new staff members, extended holiday hours and anything else that comes up.” Take this in mind before you start crafting the content. Always consider where the post will be published and then brainstorm the ideas.
5. Write Engaging Posts
Social media should be a community where you interact with your followers. The best way to bond is to exchange ideas. Make your posts engaging by asking your followers questions.
Spa-related questions such as “What is your favorite type of massage?” will get them thinking about spa treatments. Besides starting an interaction, you’ll also remind your followers that it might be a good time that they visit your spa.
6. Provide Value
Your posts on social media can go beyond “fun and games.” Let your page be a place where people can learn something. Write informatively, not just for the sake of publishing a post.
For example, you can create an infographic. It’s the perfect combination of information and visually pleasing content. If you want inspiration, check out some spa infographic examples on Vector Stock.
Final Thoughts
Write content that is relevant, engaging, authentic, and approachable. Make this your content writing mantra, and you can’t go wrong. With some well-written content, your social media marketing can skyrocket, and you might be getting an extra number of reservations in no time.
Bridgette Hernandez is a freelance writer. She found her purpose in writing as it gives her an opportunity to exchange ideas and share her knowledge with others. Primarily she focuses on content marketing, social media marketing, and copywriting. Currently, she is working as a contributor writer at SupremeDissertations and for other essay writing services. Bridgette likes to expand her fields of expertise by attending international conferences and taking courses on different subjects. In her free time, she volunteers at a local animal rescue.
