As more of the global population joins the middle class, wellness tourism is taking off as never before by combining beautiful destinations with activities that are good for the body and soul.
In Asia, the Philippines saw its rapidly developing wellness and medical tourism sector expand by 31 per cent a year between 2015 and 2017.
Compared with Thailand, India and Malaysia, the Philippines entered the medical tourism services industry relatively recently, in 2004.
At the time, the Philippines government endorsed an initiative to stimulate medical tourism called the Philippines Medical Tourism Programme, which included health and wellness in its scope.
