When Julie Beck decided to update her marketing strategy and brand look for a new year and decade, she could never have guessed the impact that those decisions would have three months down the line.
In January, Beck debuted a new logo, website, and social media strategy for Ananya Spa, her Seattle, Washington-based business of 18 years. The original plan had been to ramp up social media and content marketing in March. When COVID-19 forced Ananya to close, Beck knew that she was poised with the right strategy to stay connected with her customers who could no longer visit the spa.
Ananya’s accounts began posting every day—some days it was an inspiring message and on others it was educational content about how and when to wash your hands. Regardless of the content, it illustrated Beck’s unwavering belief that the spa (and its customers) will get through the pandemic.
