Unfiltered Beauty’s Daniela Ciocan predicts the new beauty and shopping habits that will emerge in the ‘new normal’ — after the coronavirus pandemic.
Our professional and personal lives have been altered like we have never imagined; deserted street sets from sci-fi movies are now real-life images seen in major cities like New York, Milan and Paris.
Our lives moving forward will bear the scars of this epidemic and the impact will be felt on our behavior as consumers vis-à-vis consumer goods including beauty products.
The social distancing or better said physical distancing forced us to modify our habits (hello Zoom!) and the scarcity of certain products (toilet paper anyone?) brought on the realization that we can do with less and also that less is good for our wallets and for the planet.
In change lie opportunities, and these are a few that will most likely emerge in the ‘new normal’ we will see in the coming months and years.
The Year of the Minimalist
Let’s face it WFH (work from home) requires no time investment in your appearance – no need for serious hair styling, full makeup or dressing up. Do you really need fake eyelashes to visit your home office? The pared down approach to grooming will give rise to more natural beauty looks.
