The COVID-19 outbreak slammed economies in many ways. One of the most impacted was the hotel industry. Tourists have not been able to travel and for that reason, many hotels sit empty.
With this downturn, many companies, hotels included, have had to reinvent the way they do business, with many turning to tech to reinvent themselves.
It’s important to realize that web developers have changed the way digital marketing is handled. In effect, they can build innovative websites where customers can purchase products, contract services or ask for information.
The hotel industry has started to hire people with tech skills who are able to not only improve their services, but also provide mind-blowing experiences to visitors. With this in mind, here’s a list of some top recruiting trends in the hotel industry following the COVID-19 pandemic.
Artificial Intelligence in Web Development
Web developers are essential for companies to run these days. They have played a vital role in the hotel Industry. For that reason, the demand for tech talent with web development skills has increased. Most hotels all over the world use web services to gather information from customers, as well as allow customers to make bookings. As a result, having a visually appealing and high-performing website is a must.
Also, it is vital to remember that customer service is crucial for hotel businesses. In effect, most hotel companies focus only on the services provided at the hotel. However, not paying attention to the pre- and after-stay services is a huge mistake. Customers want to be treated well before, during and after their stay. For that reason, providing experiences that will remain in their minds forever is essential.
With the use of chatbots driven by artificial intelligence, hotel companies have changed the pre-stay experience. As customers prefer to text rather than to call, chatbots can meet their needs and provide all the information they require. After all, chatbots won’t leave customers waiting in line to speak to an agent. In like manner, chatbot services are available day and night. For that reason, customers will receive instant responses without the need for schedules.
In the same way, gathered data allow hotels to provide personalized services that will fit visitors’ needs. No matter what their expectations are, top-class services will be provided before customers get to the front desk.
Augmented Reality in Mobile Development
Customers now prefer to use their smartphones rather than any other devices. In effect, smartphones enable customers to use revolutionary apps that provide unique experiences. With this in mind, the use of augmented reality has been implemented by mobile developers to build better apps.
Hotel companies care about guests’ perceptions. For that reason, focusing on the experience a guest can receive is important. As a result, if guests like how they felt in their stay, they will not only book again to come back but will also offer the hotel as a recommendation to others. Under those circumstances, it is a fact that selling experiences is a crucial aspect to help the company succeed.
Augmented reality is used to provide fun experiences to customers. That’s the reason why it has become so popular lately. Visual interactions not only allow hotel organizations to attract more customers but also enable them to retain current customers.
Web developers have had the task of developing not only high-performance, mobile apps but also eye-catching applications. In like manner, augmented reality combines the digital world with the real world. For this reason, customers will be able to receive pleasing experiences before even staying in the hotel.
The Internet of Things
Internet of things devices are now everywhere. Software engineers have put their hands to work in order to develop sophisticated solutions that can be used on every platform. In the same way, it is important to realize that IoT devices are used in our homes, as well as in hotels. This is because they allow customers to feel like the hotel is their home away from home.
Many companies have started to implement these devices in their services and rooms. It is because one of the most recurrent visitors are businessmen. As a result, they need tools that can make their stay more pleasant. Under those circumstances, major hotel organizations have added to their rooms voice recognition technologies that enable customers to control everything, from the room’s lightning to the shower. Given these points, it is vital to point out that more smart rooms will be used in the following years to provide even more personalized experiences to customers.
