As a salon or spa owner, it can sometimes be complicated to organise the everyday running of your business. Without proper management software, appointments can get double booked, client names can be recorded incorrectly and more. With life getting back to normal after the pandemic, it’s now more important than ever to correctly manage your client appointments. Here are just a few of the benefits of using salon and spa management software.
Contactless and Remote Booking Service
One of the great benefits of using salon and spa management software is that it provides a contactless and remote booking service. This means that clients can book or cancel their appointments online, without needing to visit the spa or salon in person. It also means your reception staff can focus on dealing with clients as they come in, rather than be tied up answering appointment-related phone calls. This helps to provide a better and more satisfying face-to-face service for the customer, as well as giving them control over their appointment time too.
Automated Calendar and Tasks
Along with helping to create a more satisfactory experience for customers, having bespoke management software for your spa or salon business can also make your day easier too. By using management software, you can quickly and simply automate your salon and spa to-do list, as well as enjoy the benefits of an integrated calendar. This means that whichever staff are on the rota that day, everyone can easily access the same software and be up-to-date as to daily tasks. Having an integrated calendar allows all staff to see briefly how many appointments have been booked, if there are any cancellations, and see updates as they happen.
Improved Staff Relationships
As all salon and spa owners know, running a business is not just about having the greatest treatments and latest products. It is also about finding the best staff and keeping them happy too, as well as your customer base. Salon and spa management software makes it easy for your staff to plan their rota and feel connected to the everyday running of the business. Moreover, by allowing all staff to access the same calendar and online software, it lets you as an employer keep an eye on how many absences or sick days certain members of staff may be taking. It also enables you to see your best performing staff too, so they can be rewarded or promoted appropriately.
Improved Payment Opinions and Loyalty Point Schemes
Taking payments is an integral part of running any salon and spa business successfully. Using salon and spa management software allows business owners to provide plenty of different payment options for their customers. This not only helps to make your clients feel more included but of course, enables you to make more money too. As all payments can be made online, this also means you can set up a deposit programme, where customers can be charged for missed appointments. Missed appointments can be a big financial drain for spa and salon owners. Therefore, imposing a cancellation charge means you as the business owner do not suffer any potential loss if a client doesn’t turn up. Having salon and spa management software also makes it even easier than ever to implement a loyalty points scheme. Customers love to feel they are making the most of the money, and a points scheme can help to build brand loyalty and a consistent customer base, as well as attract new business too.
Professionalism
When it comes to running a successful business, you can’t just be professional behind the scenes, you need to be actively promoting yourself as a professional too. Using salon and spa management software helps you to run your business professionally. It also lets clients see straightaway that your spa or salon is fully Covid compliant, with a remote booking system where the customer is in control. It helps customers to make payments quickly and easily across a range of different payment methods and allows staff to feel part of the everyday running of the business too by giving them access to their calendars.
Whether you are a long-established business or are just starting, professionalism is key when it comes to customer confidence and staff loyalty. Using salon and spa management software can provide a one-stop solution to solving a multitude of potential issues. Best of all, salon and spa management software has been designed to be simple and easy to use, so even if you are not particularly technologically confident, using these types of software are still a breeze.
Being a salon or spa owner can be tough, especially in a competitive marketplace such as the high street. To ensure your existing customers and staff stay satisfied and return to your business time after time, using salon and spa management software is essential. It also helps to attract new clients too and helps you to provide a more efficient and customer-friendly experience, all whilst being fully Covid compliant.
Author Bio:Paul Towler is the Technical Operations Director at Smart Office, a software automation provider who has helped many SMEs install and use these solutions. As a result, these businesses have saved time and money and increased productivity.
