New POP materials include video display featuring dynamic footage of signature collagen masks and serums and glossy tent cards featuring celebrity endorsements.
LOS ANGELES, CALIF. (March 5, 2024) KNESKO Skin has introduced the Elevated Lounge experience with new generation POS materials. Featuring a state-of-the-art energy-efficient video display with three interchangeable inserts, the Elevated Lounge educates spa guests on KNESKO’s retail and spa offerings to find the right product—both in the treatment room and at home. Glossy tent cards featuring celebrity endorsements establish an emotional connection and offer a sustainable alternative to single-use brochures and postcards. By encouraging impulse buys and treatment upgrades, the Elevated Lounge increases service enhancements and retail sales.
“We are proud to introduce the Elevated Lounge Experience to our spa and resort partners. Our dynamic video display creates a visual centerpiece in spa lounges and high traffic areas that reinforces the essence of KNESKO’s mission and spirit,” said Lejla Cas, President and co-founder. “We are offering the tent cards complimentary to our partnerships to make it even easier to share the KNESKO story. Moving away from paper printouts to digital and reusable displays is another step in our ongoing commitment to sustainability.”
KNESKO’s brand philosophy centers around slowing down in a busy world with a prescriptive home care regimen that extends the results from the treatment room. As spas turn toward retail numbers to generate more revenue for their business, spa teams enjoy the high-vibrational approach to helping their guests with KNESKO. Highlighting the intention and research behind the results-oriented formulations, the new POS displays educate guests on the home care component of KNESKO that fosters a sense of wellbeing for guests once they leave the spa. Spa partners benefit from increased retail sales and enhancement upgrades.
“We are thrilled to be featuring KNESKO’s new retail video display in our relaxation lounge. In the spa world, technology is key for capturing guests’ attention and keeping them informed on products and their benefits. Having the opportunity for our guests to learn about products, their components, and effects on a video screen will allow them to choose the product that is right for them,” said Alfredo Gonzalez, Spa Director at The Ritz-Carlton, Fort Lauderdale.
About KNESKO Skin
KNESKO Skin is a leading luxury lifestyle brand, elegantly blending science and spirituality. The doctor-formulated, hydrogel collagen masks and advanced serums featuring GEMCLINICAL® technology are all natural, non-toxic and charged with Reiki, the healing universal life force energy. KNESKO’s six skincare collections include Nano Gold Repair, Diamond Radiance, Amethyst Hydrate, Rose Quartz Antioxidant, Black Pearl Detox and Green Jade Calm. Knesko’s efficacy along with strong brand recognition and strong celebrity following, and commitment to eco-beauty make it a favorite with International spa partners including Fairmont, Four Seasons, MGM Resorts, St. Regis and The Ritz-Carlton. KNESKO supports 1% for the Planet and One Tree Planted—planting more than 10,000 trees to date. Visit www.knesko.com.
Get social with us @KNESKOSKIN @MRSKNESKO #HOWIKNESKO #KNESKOSPADESTINATIONS
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Sales Contact:
Aldo Celeste
VP Spa Development & Sales
KNESKO Skin
Media Contact:
Nancy Griffin
Principal
Contento Marketing
415.987.0012
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