Skin care is important to the health of the body, but it is just one part in an individual’s overall wellness. Nutrition and fitness are also integral parts of total wellness, and many spas are looking to incorporate these wellness segments into their offerings. Incorporating fitness into a spa may intimidate some, but it is easier than you think. You do not need special training, a bunch of money or even extra space. If you have those things—great, but you can start with a few strategic alliances. This article will discuss your spa’s fitness options depending on the resources you have available and your immediate plan.
If You…Just Want To Dip Your Toe In
There are a few ways of incorporating fitness into your business without a ton of effort or money.
One is to partner with your local running store or active wear store. They will have opportunities and events at their store where you can network and socialize with like-minded people and potential clients. This partnership does two things: it gets you out and networking and gets you in shape. It is a win-win situation.
I recently attended the International Spa Association (ISPA) 2015 Conference & Expo in Las Vegas, where I heard about another great way to bring fitness into your beauty business both for you and your clients. I sat in on a lecture given by Yummie clothing line founder Heather Thomson and fitness consultant Remembrance Staber. Thomson spoke about how she brings fitness into the workplace for her and her team. One of the interesting things they do to get everyone in her business excited about fitness is attaching fitness to a cause or a charity that one of her team members supports.
