IBE’S MISSION IS TO PROVIDE A PLATFORM TO RECOGNIZE, SHOWCASE AND CELEBRATE INDEPENDENT BEAUTY, WELLNESS AND LIFESTYLE BRANDS.
INDIE BRANDS ARE AMONG THE FASTEST GROWING PRODUCT CATEGORIES. THEY HAVE BECOME A ‘MUST HAVE’ IN ALMOST EVERY RETAILER’S COLLECTION AND ARE NOW DIRECTLY INFLUENCING KEY TRENDS IN THEIR MARKETS.
IBE WAS FOUNDED TO SUPPORT THE GROWTH AND SUCCESS OF INDIE BRANDS AND THE ENTREPRENEURS BEHIND THEM.