Alicia Howell

Alicia Howell

The Spa at Ballantyne

Interesting things about you and the business you are in?

Spa/Company Name: The Spa at Ballantyne


How did you end up in the industry? I was an office manager for 10 yrs in a dental office and wanted to work somewhere that clients were happy to come see me. i went back to school and got my Massage Therapy License. I started working at a new spa prior to grnad opening as a receptionist while waiting on the state to issue my license, the director quit and I was the only one with any previous management experience so I kind of fell into the role, that was in 1999 and I have been doing it ever since. I have been very lucky to work at some wonderful locations over the past 15 years and always enjoy a challenge. I have been at The Spa at Ballantyne for a little over 3 1/2 years now.

Recent books or movies you’ve enjoyed? Hunger Games series

Favorite vacation taken? Abacos Bahamas

If you were not in a spa career, what would you be doing? free-diving in the caribbean

Spa/Facility info:

What best describes your spa? Resort/Hotel & Spa

Total square footage of your facility? 20,000

How many treatment rooms do you have? 18

What new treatments have you added recently? Non-surgical cosmetic surgery services. We recently teamed with Dr. Robert Graper,owner of Graper Cosmetic Surgery and we are now offering dermaplaning, microneedling, peels, Botox, Juvaderm, Voluma and Cool-Sculpting.

What is your signature treatment? Carolina Lavender Package

What percentage of your business comes from Retail sales? 15%